Secureworks Online Case Analysis

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Secureworks Case Study Solution and Analysis


Secureworks Case Study Help is currently among the greatest food cycle worldwide. It was established by Henri Secureworks in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to feed babies and decrease mortality rate. At the exact same time, the Page siblings from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The 2 ended up being competitors in the beginning but in the future merged in 1905, leading to the birth of Secureworks.

Secureworks is now a multinational company. Unlike other multinational companies, it has senior executives from different countries and tries to make choices thinking about the entire world. Secureworks Case Study Help presently has more than 500 factories around the world and a network spread throughout 86 nations.


The purpose of Secureworks Corporation is to boost the lifestyle of people by playing its part and offering healthy food. It wants to assist the world in forming a healthy and better future for it. It likewise wants to encourage individuals to live a healthy life. While ensuring that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to consume. Secureworks imagines to establish a well-trained workforce which would help the company to grow.


Nestlé's mission is that as presently, it is the leading company in the food industry, it believes in 'Great Food, Excellent Life". Its mission is to offer its consumers with a range of choices that are healthy and finest in taste too. It is focused on supplying the very best food to its customers throughout the day and night.

Executive Summary
Secureworks has a wide variety of products that it provides to its customers. In 2011, Secureworks was listed as the most rewarding organization.

Goals and Objectives.

• Bearing in mind the vision and mission of the corporation, the company has set its goals and goals. These objectives and goals are listed below.
• One goal of the business is to reach no garbage dump status. It is working toward zero waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the by-products. (Secureworks, aboutus, 2017).
• Another goal of Secureworks is to waste minimum food throughout production. Frequently, the food produced is lost even before it reaches the clients.
• Another thing that Secureworks is dealing with is to improve its packaging in such a way that it would help it to lower those complications and would likewise guarantee the delivery of high quality of its items to its consumers.
• Meet international standards of the environment.
• Develop a relationship based on trust with its customers, organisation partners, employees, and federal government.

Important Concerns.

Just Recently, Secureworks Case Study Solution Business is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The nation is investing more on mergers and acquisitions to support its NHW method. The target of the company is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Method, Vision and Goals.

The present Secureworks technique is based on the concept of Nutritious, Health and Wellness (NHW). This technique handles the idea to bringing change in the consumer choices about food and making the food things much healthier concerning about the health problems.

The vision of this technique is based upon the secret approach i.e. 60/40+ which just suggests that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be produced with additional nutritional worth in contrast to all other products in market gaining it a plus on its dietary material.

This technique was embraced to bring more delicious plus healthy foods and beverages in market than ever. In competitors with other business, with an objective of retaining its trust over customers as Secureworks Company has actually gotten more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by using PESTLE analysis, offered in Exhibition A. Secureworks works under the guidelines and policies directed by government and food authority. The business is more focused on its items and services to make sure about the item quality and safety.

Swot Analysis
Secureworks is considerably supported by Government to meet all the criteria of requirements like acts of health and security. In efforts to make great food, Secureworks Case Study Analysis is altering the standards of food and drink production.


Initiation of the business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Secureworks Business in U.S. is growing year by year with variable products launch especially concentrating on the dietary food for infants.


The social environment continues altering with respect to time like the attitude of the consumer in addition to their lifestyles. Any product or service of any company can not achieve success until the business is not worried about the living system of the consumer. Secureworks is taking procedures to satisfy its objectives as the world remains in search of yummy and healthy food.


In the advancement of organisation, tactical measures are rather obligatory. Secureworks is one of the top popular international company and by time it buys various departments to take its items to brand-new level. Secureworks is investing more on its R&D to make its items much healthier and nutritious providing consumers with health advantages.


There is no such impact of legal elements of Secureworks as it is more concerned over its laws and policies.


Secureworks, in regards to ecological impact is devoted to operate in environment-friendly environment with preservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the production of bigger number of items there might be a threat.

Competitive Forces Analysis (Porter's 5 Forces Model).

Secureworks Case Study Solution has actually obtained a number of companies that helped it in diversity and development of its product's profile. This is the comprehensive explanation of the Porter's design of five forces of Secureworks Company, given up Exhibit B.


There is severe competition in the industry of food and beverages. Secureworks is among the top business in this competitive market with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Secureworks is running well in this race for last 150 years. Each business has a guaranteed share of market. This competition is not simply limited to the cost of the item but also for variation, quality and development. Every industry is striving hard for the upkeep of their market share. Nevertheless, the competitors of other companies with Secureworks Case Study Analysis is rather high.
Vrio Analysis
Danger of New Entrants.

A number of barriers are there for the new entrants to happen in the consumer food industry. Just a few entrants succeed in this industry as there is a requirement to comprehend the customer need which requires time while recent competitors are aware and has progressed with the consumer loyalty over their products with time. There is low danger of brand-new entrants to Secureworks as it has rather large network of distribution globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Secureworks owes the biggest share of market requiring greater number of supply chains. This causes it to be an idyllic purchaser for the providers. Thus, any of the supplier has never ever revealed any complain about rate and the bargaining power is likewise low. In action, Secureworks has actually likewise been worried for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Therefore, Secureworks makes sure to keep its consumers pleased. This has actually led Secureworks to be one of the faithful business in eyes of its buyers.

Risk of Alternatives.

There has actually been an excellent hazard of alternatives as there are substitutes of some of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that a few of its products are not safe to utilize leading to the reduced sale. Hence, Secureworks began highlighting the health benefits of its products to cope up with the substitutes.

Competitor Analysis.

Secureworks Case Study Analysis covers a number of the popular customer brand names like Package Kat and Nescafe etc. About 29 brands among all of its brands, each brand name made a profits of about $1billion in 2010. Its major part of sale is in North America making up about 42% of its all sales. In Europe and U.S. the leading significant brands offered by Secureworks in these states have an excellent trusted share of market. Similarly Secureworks, Unilever and DANONE are two big industries of food and drinks in addition to its main rivals. In the year 2010, Secureworks had earned its yearly revenue by 26% increase because of its increased food and drinks sale particularly in cooking stuff, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting an increase of 38% in its revenues. Secureworks Case Study Analysis lowered its sales expense by the adaptation of a brand-new accounting procedure. Unilever has number of staff members about 230,000 and functions in more than 160 nations and its London headquarter. It has actually become the second largest food and drink market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Secureworks. Unilever shares a market share of about 7.7 with Secureworks ending up being first and ranking DANONE as third. Secureworks attracts local customers by its low expense of the product with the local taste of the items preserving its top place in the global market. Secureworks company has about 280,000 workers and functions in more than 197 countries edging its rivals in lots of areas. Secureworks has likewise reduced its cost of supply by presenting E-marketing in contrast to its rivals.

Keep in mind: A short contrast of Secureworks with its close rivals is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.


• Secureworks has an experience of about 140 years, allowing business to much better carry out, in different situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Industry.
• Secureworks has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Secureworks include; Maggi, Kit-Kat, Nescafe, etc.
• Secureworks Case Study Analysis has large big quantity spending on R&D as compare to its competitors, making the company business launch release nutritious ingenious innovative products.
• After embracing its NHW Strategy, the company has done big amount of mergers and acquisitions which increase the sales development and improve market position of Secureworks.
• Secureworks is a widely known brand with high customer's commitment and brand recall. This brand loyalty of customers increases the possibilities of easy market adoption of numerous new brands of Secureworks.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer an unfavorable signal to Secureworks customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the understanding of people ab out Secureworks as a business offering healthy and healthy items.


• Presenting more health related products makes it possible for the company to catch the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets worldwide. For this reason broadening the marketplace towards developing countries can enhance the Secureworks organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Secureworks Case Study Solution consumers. For example, teachers can recommend their students to buy Secureworks products.


• Financial instability in nations, which are the possible markets for Secureworks, can create several concerns for Secureworks.
• Shifting of items from normal to healthier, causes additional expenses and can lead to decline company's revenue margins.
• As Secureworks has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular issues.

Segmentation Analysis

Market Segmentation

The group division of Secureworks Case Study Help is based upon 4 aspects; age, earnings, profession and gender. For example, Secureworks produces numerous products associated with babies i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary products. Secureworks items are quite economical by almost all levels, however its major targeted customers, in regards to income level are upper and middle middle level clients.

Geographical Segmentation

Geographical segmentation of Secureworks Case Study Solution is composed of its presence in nearly 86 countries. Its geographical segmentation is based upon 2 main aspects i.e. typical income level of the customer as well as the climate of the area. Singapore Secureworks Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Secureworks is based upon the personality and life style of the consumer. Secureworks 3 in 1 Coffee target those clients whose life style is rather busy and do not have much time.

Behavioral Segmentation

Secureworks Case Solution behavioral division is based upon the mindset knowledge and awareness of the customer. For instance its extremely healthy items target those consumers who have a health conscious mindset towards their intakes.

VRIO Analysis

The VRIO analysis of Secureworks Company is a broad range analysis providing the company with an opportunity to acquire a viable competitive advantage versus its competitors in the food and beverage market, summed up in Exhibition I.

Prized Possession

The resources used by the Secureworks company are important for the business or not. Such as the resources like financing, human resources, management of operations and experts in marketing. This are a few of the crucial important factors of for the identification of competitive advantage.


The valuable resources made use of by Secureworks are even unusual or costly. , if these resources are frequently found that it would be simpler for the rivals and the brand-new competitors in the industry to easily move in competitors.


The replica procedure is costly for the rivals of Secureworks Case Solution Company. Nevertheless, it can be done only in 2 various methods i.e. item duplication which is produced and made by Secureworks Company and launching of the substitute of the items with switching expense. This increases the hazard of interruption to the recent structure of the market.


This part of VRIO analysis handle the compatibility of the business to position in the market making efficient usage of its important resources which are tough to mimic. Frequently, the development of management is absolutely based on the company's execution method and group. Hence, this polishes the abilities of the firm by time based upon the choices made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D costs, and enable the business to more invest in R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This sign likewise reveals a green light to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio present a hazard of default of Secureworks to its investors and might lead a declining share rates. For that reason, in terms of increasing debt ratio, the firm needs to not spend much on R&D and ought to pay its existing debts to decrease the threat for investors.

The increasing danger of investors with increasing debt ratio and declining share costs can be observed by big decline of EPS of Secureworks Case Analysis stocks.

The sales development of company is likewise low as compare to its mergers and acquisitions due to slow perception structure of customers. This slow growth likewise prevent company to more invest in its acquisitions and mergers.( Secureworks, Secureworks Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of graphs and estimations given in the Exhibitions D and E.

TWOS Analysis.

2 analysis can be utilized to obtain various strategies based on the SWOT Analysis offered above. A brief summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities utilizing Strengths.

Secureworks Case Help needs to introduce more ingenious items by big amount of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Secureworks and increase the profit margins for the business. It could likewise offer Secureworks a long term competitive advantage over its competitors.

The worldwide expansion of Secureworks should be concentrated on market capturing of developing nations by expansion, bring in more consumers through client's commitment. As developing nations are more populous than developed countries, it could increase the customer circle of Secureworks.

Techniques to Conquer Weak Points to Make Use Of Opportunities.

Secureworks Case Analysis must do cautious acquisition and merger of companies, as it might impact the consumer's and society's understandings about Secureworks. It ought to acquire and merge with those business which have a market credibility of healthy and healthy business. It would enhance the perceptions of consumers about Secureworks.

Secureworks should not just spend its R&D on innovation, rather than it must also concentrate on the R&D costs over evaluation of expense of numerous nutritious items. This would increase expense effectiveness of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Techniques to use strengths to conquer threats.

Secureworks ought to move to not only establishing however likewise to developed countries. It needs to widen its circle to different nations like Unilever which runs in about 170 plus countries.

Methods to overcome weak points to prevent threats.

Secureworks ought to wisely control its acquisitions to prevent the risk of mistaken belief from the customers about Secureworks. It should obtain and combine with those countries having a goodwill of being a healthy company in the market. This would not just improve the understanding of consumers about Secureworks but would also increase the sales, earnings margins and market share of Secureworks. It would also allow the business to use its potential resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW strategy development.


In order to sustain the brand in the market and keep the customer undamaged with the brand name, there are two choices:.

Option: 1.

The Company needs to invest more on acquisitions than on the R&D.


1. Acquisitions would increase total properties of the company, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The company can resell the gotten units in the market, if it stops working to execute its technique. Quantity invest on the R&D might not be restored, and it will be thought about entirely sunk cost, if it do not give potential results.
3. Spending on R&D provide slow development in sales, as it takes long time to introduce an item. Acquisitions provide fast outcomes, as it offer the business currently established item, which can be marketed quickly after the acquisition.


1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to deal with misconception of consumers about Secureworks core values of nutritious and healthy items.
2. Big spending on acquisitions than R&D would send a signal of business's ineffectiveness of developing ingenious products, and would lead to customer's dissatisfaction too.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are currently present in the market, making business unable to introduce brand-new ingenious items.

Alternative: 2

The Company needs to spend more on its R&D instead of acquisitions.


1. It would enable the business to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would enable the company to increase its targeted consumers by introducing those items which can be provided to an entirely new market segment.
4. Ingenious items will provide long term benefits and high market share in long run.


1. It would decrease the revenue margins of the company.
2. In case of failure, the whole costs on R&D would be thought about as sunk expense, and would impact the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which might offer a negative signal to the financiers, and could result I decreasing stock costs.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.


1. It would permit the company to introduce new innovative items with less danger of transforming the costs on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the total assets of the company would increase with its substantial R&D costs.
3. It would not affect the revenue margins of the business at a large rate as compare to alternative 2.
4. It would supply the company a strong long term market position in terms of the company's total wealth as well as in regards to ingenious products.


1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less number of innovative items than alternative 2 and high number of ingenious products than alternative 1.


With the deep analysis of the above alternatives, it is suggested that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just introduce brand-new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share costs as well, as financiers want to invest more in companies with significant R&D spending and boost in the overall worth of the company.

Action and application Technique

Method can be implemented effectively by developing certain short-term in addition to long term strategies. These strategies could be as follows;

Short-term Plan (0-1 year).

• Under the short-term strategy Secureworks Case Solution must perform numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce the majority of its earnings.
• Analyze the existing target market in addition to the market section which is not consist of in the company's circle.
• Evaluate the existing monetary data to measure the amount that should be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount must be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the business has prospective experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to build the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Secureworks values and vision and to avoid possible danger of sunk cost.

Long Term Plan (1-10 years).

• Obtain organizations with health as well as taste element, as the base for the Secureworks as a business producing healthy products has actually been built under midterm plan and now the business could move towards taste aspect also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.

Secureworks has actually stayed the leading market gamer for more than a decade. It has actually institutionalised its strategies and culture to align itself with the market modifications and customer behavior, which has eventually enabled it to sustain its market share. Though, Secureworks has actually established substantial market share and brand identity in the urban markets, it is recommended that the business ought to focus on the backwoods in regards to establishing brand name equity, awareness, and commitment, such can be done by creating a particular brand allotment technique through trade marketing methods, that draw clear difference in between Secureworks Case Analysis products and other rival items. Moreover, Secureworks should utilize its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will enable the company to develop brand name equity for newly presented and already produced items on a greater platform, making the efficient usage of resources and brand name image in the market.