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Secureworks Case Study Solution & Analysis


Secureworks is presently one of the greatest food chains worldwide. It was founded by Henri Secureworks in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to feed infants and reduce mortality rate.

Secureworks is now a multinational company. Unlike other multinational companies, it has senior executives from various nations and tries to make decisions thinking about the entire world. Secureworks Case Study Analysis currently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Secureworks Corporation is to improve the quality of life of individuals by playing its part and supplying healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wants to be ingenious and concurrently comprehend the requirements and requirements of its clients. Its vision is to grow fast and supply items that would please the needs of each age. Secureworks visualizes to develop a trained workforce which would help the company to grow.


Nestlé's objective is that as presently, it is the leading business in the food industry, it believes in 'Excellent Food, Good Life". Its mission is to provide its customers with a variety of choices that are healthy and best in taste as well. It is focused on providing the best food to its clients throughout the day and night.

Executive Summary
Secureworks has a broad range of products that it uses to its consumers. In 2011, Secureworks was noted as the most gainful company.

Objectives and Goals.

• Keeping in mind the vision and objective of the corporation, the company has actually set its objectives and goals. These objectives and goals are noted below.
• One objective of the business is to reach no landfill status.
• Another goal of Secureworks is to squander minimum food throughout production. Most often, the food produced is wasted even prior to it reaches the customers.
• Another thing that Secureworks is dealing with is to enhance its packaging in such a way that it would assist it to minimize the above-mentioned issues and would likewise guarantee the delivery of high quality of its items to its consumers.
• Meet worldwide requirements of the environment.
• Develop a relationship based upon trust with its customers, organisation partners, employees, and federal government.

Crucial Concerns.

Just Recently, Secureworks Company is focusing more towards the method of NHW and investing more of its revenues on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW technique. The target of the company is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it may lead to the decreased revenue rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Strategy, Vision and Goals.

The current Secureworks method is based upon the concept of Nutritious, Health and Health (NHW). This technique handles the concept to bringing modification in the consumer preferences about food and making the food things healthier worrying about the health concerns.

The vision of this method is based upon the key method i.e. 60/40+ which merely suggests that the products will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be produced with additional nutritional worth in contrast to all other products in market acquiring it a plus on its nutritional content.

This method was adopted to bring more healthy plus tasty foods and drinks in market than ever. In competitors with other companies, with an intent of retaining its trust over customers as Secureworks Company has actually acquired more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of company in the market is done by utilizing PESTLE analysis, given in Exhibit A. Secureworks works under the policies and rules directed by federal government and food authority. The company is more focused on its product or services to make certain about the product quality and security. This analysis will assist in understanding environment of external market in the worldwide food and beverage markets. (Parera, 2017).

Swot Analysis
Secureworks is greatly supported by Government to meet all the criteria of standards like acts of health and safety. In efforts to manufacture excellent food, Secureworks Case Study Help is changing the requirements of food and beverage manufacturing.


Initiation of the business where the capital earnings of each specific matters for the increased net sale as this differs country-to-country. The economy of the Secureworks Business in U.S. is growing year by year with variable items launch specifically focusing on the dietary food for babies.


The social environment keeps on changing with regard to time like the mindset of the customer along with their way of lives. Any product and services of any business can not succeed until the business is not concerned about the living system of the consumer. Secureworks is taking steps to satisfy its goals as the world is in search of yummy and healthy food.


In the advancement of organisation, strategic steps are somewhat necessary. Secureworks is one of the top famous multinational company and by time it invests in different departments to take its products to brand-new level. Secureworks is spending more on its R&D to make its items healthier and healthy supplying consumers with health advantages.


There is no such impact of legal elements of Secureworks as it is more concerned over its regulations and laws.


Secureworks, in regards to ecological impact is devoted to operate in environment-friendly environment with conservation of the natural resources and energy. As due to the manufacturing of larger number of items there may be a risk if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

Secureworks Case Study Solution has actually acquired a number of business that assisted it in diversification and development of its product's profile. This is the extensive explanation of the Porter's design of 5 forces of Secureworks Company, given up Display B.


Secureworks is one of the leading company in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Secureworks is running well in this race for last 150 years. The competitors of other business with Secureworks is rather high.
Vrio Analysis
Threat of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the consumer food market. Just a few entrants succeed in this market as there is a requirement to comprehend the customer requirement which needs time while current competitors are well aware and has progressed with the consumer commitment over their products with time. There is low hazard of new entrants to Secureworks as it has quite large network of circulation internationally controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage market, Secureworks Case Study Help owes the biggest share of market needing higher number of supply chains. In response, Secureworks has actually also been concerned for its providers as it believes in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the buyers due to fantastic competition. Switching expense is quite low for the consumers as many companies sale a number of similar products. This seems to be a terrific hazard for any business. Therefore, Secureworks Case Study Help makes certain to keep its consumers satisfied. This has led Secureworks to be among the devoted business in eyes of its buyers.

Danger of Replacements.

There has actually been a terrific danger of replacements as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that a few of its products are not safe to use leading to the reduced sale. Thus, Secureworks started highlighting the health advantages of its items to cope up with the substitutes.

Rival Analysis.

Secureworks Case Study Solution covers a number of the popular consumer brand names like Kit Kat and Nescafe and so on. About 29 brands among all of its brands, each brand made a profits of about $1billion in 2010. Its huge part of sale is in North America constituting about 42% of its all sales. In Europe and U.S. the top major brands offered by Secureworks in these states have an excellent credible share of market. Also Secureworks, Unilever and DANONE are 2 large industries of food and drinks as well as its main competitors. In the year 2010, Secureworks had actually earned its yearly profit by 26% increase due to the fact that of its increased food and beverages sale particularly in cooking things, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting a boost of 38% in its revenues. Secureworks Case Study Help decreased its sales expense by the adjustment of a brand-new accounting treatment. Unilever has variety of employees about 230,000 and functions in more than 160 countries and its London headquarter as well. It has become the second biggest food and drink market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with Secureworks. Unilever shares a market share of about 7.7 with Secureworks ending up being ranking and first DANONE as third. Secureworks brings in local costumers by its low cost of the product with the local taste of the items keeping its first place in the worldwide market. Secureworks company has about 280,000 employees and functions in more than 197 nations edging its rivals in lots of areas. Secureworks has actually likewise minimized its expense of supply by introducing E-marketing in contrast to its rivals.

Note: A brief comparison of Secureworks with its close rivals is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.


• Secureworks has an experience of about 140 years, making it possible for company to much better carry out, in numerous situations.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Secureworks has more than 2000 brands, which increase the circle of its target customers. These brand names include child foods, pet food, confectionary items, beverages etc. Famous brands of Secureworks include; Maggi, Kit-Kat, Nescafe, and so on
• Secureworks Case Study Analysis has big amount of spending on R&D as compare to its competitors, making the business to introduce more ingenious and nutritious products. This development offers the company a high competitive position in long term.
• After adopting its NHW Method, the business has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Secureworks.
• Secureworks is a popular brand with high consumer's loyalty and brand name recall. This brand name commitment of consumers increases the chances of simple market adoption of various brand-new brands of Secureworks.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Secureworks clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather various. It will take long to alter the perception of people ab out Secureworks as a company offering healthy and nutritious products.


• Introducing more health related products allows the company to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets in the world. Hence expanding the market towards developing countries can increase the Secureworks business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of Secureworks Case Study Analysis consumers. Instructors can advise their trainees to buy Secureworks products.


• Economic instability in nations, which are the prospective markets for Secureworks, can develop several problems for Secureworks.
• Shifting of items from typical to much healthier, causes additional costs and can cause decline company's earnings margins.
• As Secureworks has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.

Division Analysis

Demographic Segmentation

The group division of Secureworks Case Study Analysis is based upon 4 aspects; age, gender, income and occupation. Secureworks produces numerous items related to children i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. Secureworks products are quite inexpensive by nearly all levels, however its major targeted customers, in terms of income level are middle and upper middle level customers.

Geographical Division

Geographical division of Secureworks Case Study Help is composed of its existence in nearly 86 nations. Its geographical division is based upon 2 primary factors i.e. typical income level of the consumer along with the environment of the area. For example, Singapore Secureworks Business's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Secureworks is based upon the personality and lifestyle of the consumer. For instance, Secureworks 3 in 1 Coffee target those customers whose lifestyle is quite hectic and do not have much time.

Behavioral Segmentation

Secureworks Case Analysis behavioral segmentation is based upon the attitude knowledge and awareness of the customer. Its highly healthy products target those customers who have a health conscious mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Secureworks Business is a broad variety analysis providing the organization with a chance to obtain a viable competitive benefit against its rivals in the food and beverage industry, summarized in Exhibit I.


The resources used by the Secureworks company are important for the business or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are a few of the key valuable factors of for the identification of competitive benefit.


The valuable resources used by Secureworks are even rare or expensive. , if these resources are frequently found that it would be simpler for the competitors and the brand-new competitors in the industry to easily move in competition.


The imitation process is expensive for the competitors of Secureworks Case Analysis Company. However, it can be done only in two various techniques i.e. product duplication which is produced and made by Secureworks Business and launching of the replacement of the items with switching cost. This increases the hazard of interruption to the current structure of the market.


This component of VRIO analysis deals with the compatibility of the business to position in the market making productive use of its important resources which are difficult to imitate. Regularly, the development of management is absolutely dependent on the firm's execution technique and team. Hence, this polishes the abilities of the company by time based on the choices made by firm for the progression of its strategic capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing real quantity of costs shows that the sales are increasing at a higher rate than its R&D spending, and permit the business to more spend on R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is declining. This sign also shows a green light to the R&D costs, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio pose a danger of default of Secureworks to its financiers and might lead a declining share costs. For that reason, in regards to increasing debt ratio, the company ought to not invest much on R&D and must pay its existing debts to reduce the threat for financiers.

The increasing threat of investors with increasing debt ratio and declining share costs can be observed by substantial decrease of EPS of Secureworks Case Help stocks.

The sales development of business is likewise low as compare to its mergers and acquisitions due to slow perception structure of customers. This sluggish development likewise impede company to additional spend on its mergers and acquisitions.( Secureworks, Secureworks Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of graphs and computations given up the Displays D and E.

TWOS Analysis.

TWOS analysis can be used to derive various strategies based upon the SWOT Analysis given above. A short summary of TWOS Analysis is given in Display H.

Methods to exploit Opportunities utilizing Strengths.

Secureworks Case Solution should present more innovative items by big amount of R&D Spending and acquisitions and mergers. It could increase the marketplace share of Secureworks and increase the earnings margins for the business. It could also offer Secureworks a long term competitive benefit over its competitors.

The worldwide growth of Secureworks should be focused on market catching of developing nations by growth, attracting more clients through client's commitment. As developing nations are more populated than developed nations, it could increase the client circle of Secureworks.

Techniques to Overcome Weak Points to Make Use Of Opportunities.

Secureworks Case Help should do cautious acquisition and merger of companies, as it might affect the customer's and society's perceptions about Secureworks. It must obtain and combine with those companies which have a market credibility of healthy and healthy companies. It would improve the perceptions of customers about Secureworks.

Secureworks ought to not only spend its R&D on development, instead of it needs to likewise concentrate on the R&D spending over assessment of cost of various healthy items. This would increase cost efficiency of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to get rid of hazards.

Secureworks ought to move to not only developing but also to developed nations. It ought to expand its circle to various countries like Unilever which operates in about 170 plus nations.

Strategies to get rid of weaknesses to prevent threats.

Secureworks Case Help should carefully control its acquisitions to avoid the risk of misconception from the customers about Secureworks. This would not only enhance the perception of consumers about Secureworks however would also increase the sales, earnings margins and market share of Secureworks.


In order to sustain the brand in the market and keep the client undamaged with the brand, there are 2 options:.

Alternative: 1.

The Business must invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the company, increasing the wealth of the company. However, costs on R&D would be sunk cost.
2. The company can resell the acquired systems in the market, if it fails to execute its strategy. Nevertheless, quantity spend on the R&D might not be revived, and it will be considered totally sunk expense, if it do not offer prospective outcomes.
3. Investing in R&D provide slow development in sales, as it takes very long time to introduce an item. However, acquisitions offer fast outcomes, as it provide the company already developed item, which can be marketed not long after the acquisition.


1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with misconception of consumers about Secureworks core values of healthy and nutritious items.
2. Big costs on acquisitions than R&D would send out a signal of business's inadequacy of developing ingenious items, and would results in consumer's dissatisfaction.
3. Large acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making business not able to present brand-new innovative items.

Alternative: 2

The Company ought to invest more on its R&D instead of acquisitions.


1. It would enable the business to produce more ingenious products.
2. It would offer the business a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by presenting those products which can be used to a totally new market segment.
4. Ingenious products will supply long term advantages and high market share in long run.


1. It would decrease the revenue margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would affect the company at big. The threat is not in the case of acquisitions.
3. It would not increase the wealth of business, which could provide an unfavorable signal to the financiers, and might result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would allow the company to present brand-new innovative items with less threat of converting the costs on R&D into sunk cost.
2. It would supply a positive signal to the investors, as the total assets of the company would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's total wealth along with in regards to ingenious items.


1. Threat of conversion of R&D spending into sunk cost, greater than option 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Intro of less number of innovative items than alternative 2 and high variety of innovative products than alternative 1.


With the deep analysis of the above options, it is suggested that the company ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not just introduce ingenious and new products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share rates too, as investors are willing to invest more in companies with considerable R&D spending and increase in the total worth of the business.

Action and implementation Strategy

Technique can be carried out successfully by developing certain short term as well as long term plans. These plans could be as follows;

Short Term Plan (0-1 year).

• Under the short term strategy Secureworks Case Solution must perform various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate most of its income.
• Evaluate the current target market as well as the marketplace segment which is not include in the company's circle.
• Analyze the present financial information to determine the quantity that ought to be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity should be spent on R&D.

Mid Term Plan (1-5 years).

• Obtain those organizations in which the company has potential experience to deal with. Obtain most favorable companies with a strong commitment to health, to build the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Secureworks worths and vision and to prevent possible risk of sunk expense.

Long Term Plan (1-10 years).

• Get companies with health as well as taste element, as the base for the Secureworks as a company producing healthy items has actually been developed under midterm strategy and now the business could move towards taste element also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.

Secureworks has actually remained the leading market gamer for more than a decade. It has actually institutionalised its techniques and culture to align itself with the marketplace changes and consumer behavior, which has eventually permitted it to sustain its market share. Secureworks has established significant market share and brand identity in the urban markets, it is recommended that the business should focus on the rural areas in terms of establishing brand name equity, awareness, and loyalty, such can be done by creating a specific brand allocation strategy through trade marketing techniques, that draw clear difference in between Secureworks products and other rival items. Secureworks must utilize its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand name equity for newly presented and already produced items on a higher platform, making the effective usage of resources and brand image in the market.