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Secureworks Case Study Solution & Analysis


Secureworks Case Study Solution is presently among the biggest food cycle worldwide. It was founded by Henri Secureworks in 1866, a German Pharmacist who first launched "Farine Lactee"; a mix of flour and milk to reduce and feed infants mortality rate. At the same time, the Page bros from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The two became rivals initially but in the future merged in 1905, resulting in the birth of Secureworks.

Secureworks is now a global company. Unlike other multinational business, it has senior executives from different nations and tries to make choices thinking about the entire world. Secureworks Case Study Solution currently has more than 500 factories around the world and a network spread across 86 nations.


The function of Secureworks Corporation is to boost the quality of life of individuals by playing its part and providing healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to offer its customers with food that is healthy, high in quality and safe to consume. Secureworks envisions to establish a well-trained workforce which would help the company to grow.


Nestlé's objective is that as currently, it is the leading business in the food industry, it believes in 'Excellent Food, Excellent Life". Its objective is to supply its consumers with a variety of choices that are healthy and best in taste. It is concentrated on offering the very best food to its clients throughout the day and night.

Executive Summary
Secureworks has a wide variety of items that it uses to its clients. In 2011, Secureworks was noted as the most rewarding organization.

Objectives and goals.

• Remembering the vision and mission of the corporation, the company has laid down its objectives and objectives. These goals and objectives are listed below.
• One goal of the business is to reach absolutely no landfill status.
• Another goal of Secureworks is to waste minimum food during production. Frequently, the food produced is lost even before it reaches the clients.
• Another thing that Secureworks is working on is to enhance its product packaging in such a method that it would assist it to reduce the above-mentioned complications and would also ensure the shipment of high quality of its products to its consumers.
• Meet international requirements of the environment.
• Construct a relationship based on trust with its consumers, company partners, employees, and federal government.

Crucial Issues.

Just Recently, Secureworks Case Study Solution Company is focusing more towards the method of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the company is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Technique, Vision and Goals.

The existing Secureworks technique is based upon the concept of Nutritious, Health and Wellness (NHW). This strategy handles the concept to bringing change in the consumer choices about food and making the food things much healthier concerning about the health issues.

The vision of this technique is based upon the key approach i.e. 60/40+ which merely indicates that the items will have a rating of 60% on the basis of taste and 40% is based upon its dietary value. The items will be produced with extra dietary value in contrast to all other products in market getting it a plus on its nutritional content.

This method was embraced to bring more healthy plus tasty foods and beverages in market than ever. In competitors with other companies, with an intent of maintaining its trust over customers as Secureworks Company has gotten more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by utilizing PESTLE analysis, provided in Exhibition A. Secureworks works under the guidelines and rules directed by government and food authority. The business is more focused on its services and products to make sure about the item quality and safety.

Swot Analysis
Secureworks is considerably supported by Government to meet all the criteria of requirements like acts of health and security. In efforts to make great food, Secureworks Case Study Help is altering the standards of food and beverage manufacturing.


Initiation of the business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Secureworks Company in U.S. is growing year by year with variable products launch particularly focusing on the dietary food for babies.


The social environment continues altering with respect to time like the mindset of the customer in addition to their way of lives. Any product or service of any business can not succeed up until the business is not concerned about the living system of the customer. Secureworks is taking procedures to satisfy its objectives as the world is in search of healthy and yummy food.


In the development of service, tactical steps are rather mandatory. Secureworks is among the leading famous multinational firm and by time it buys different departments to take its products to new level. Secureworks is spending more on its R&D to make its products much healthier and nutritious providing consumers with health benefits.


There is no such impact of legal factors of Secureworks as it is more concerned over its regulations and laws.


Secureworks, in regards to ecological effect is dedicated to operate in eco-friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of larger variety of items there might be a hazard if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Model).

Secureworks Case Study Help has actually gotten a number of business that helped it in diversification and development of its item's profile. This is the detailed explanation of the Porter's design of five forces of Secureworks Company, given up Display B.


There is extreme competitors in the market of food and drinks. Secureworks is one of the top company in this competitive industry with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Secureworks is running well in this race for last 150 years. Each business has a guaranteed share of market. This competition is not simply restricted to the rate of the item however also for innovation, variation and quality. Every industry is striving hard for the maintenance of their market share. However, the competitors of other companies with Secureworks Case Study Help is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the new entrants to take place in the consumer food market. Only a few entrants be successful in this industry as there is a need to comprehend the customer requirement which needs time while recent rivals are well aware and has advanced with the customer loyalty over their products with time. There is low threat of new entrants to Secureworks as it has quite big network of distribution internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Secureworks owes the largest share of market requiring greater number of supply chains. This causes it to be a picturesque buyer for the providers. Any of the provider has actually never expressed any grumble about rate and the bargaining power is likewise low. In action, Secureworks has actually likewise been concerned for its providers as it thinks in long-term relations.

Bargaining Power of Buyers.

There is high bargaining power of the purchasers due to fantastic competitors. Changing cost is rather low for the customers as many business sale a number of similar products. This seems to be a terrific danger for any company. Hence, Secureworks Case Study Analysis makes sure to keep its consumers satisfied. This has led Secureworks to be among the devoted business in eyes of its buyers.

Threat of Substitutes.

There has been a fantastic risk of substitutes as there are alternatives of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that some of its items are not safe to utilize leading to the reduced sale. Hence, Secureworks started highlighting the health benefits of its items to cope up with the substitutes.

Rival Analysis.

It has become the second biggest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Secureworks. Secureworks draws in local clients by its low expense of the item with the regional taste of the items keeping its first location in the worldwide market. Secureworks Case Study Help company has about 280,000 staff members and functions in more than 197 countries edging its rivals in numerous regions.

Keep in mind: A short comparison of Secureworks with its close rivals is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Display F.


• Secureworks has an experience of about 140 years, enabling business to better perform, in various circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Drink Market.
• Secureworks has more than 2000 brand names, which increase the circle of its target customers. These brands include baby foods, pet food, confectionary products, drinks etc. Famous brands of Secureworks include; Maggi, Kit-Kat, Nescafe, and so on
• Secureworks Case Study Analysis has large amount of costs on R&D as compare to its competitors, making the company to launch more nutritious and innovative items. This innovation supplies the business a high competitive position in long term.
• After adopting its NHW Method, the business has actually done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Secureworks.
• Secureworks is a widely known brand with high consumer's commitment and brand name recall. This brand commitment of customers increases the opportunities of easy market adoption of various brand-new brand names of Secureworks.
• Acquisitions of those company, like; Kraft frozen Pizza service can provide a negative signal to Secureworks customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are rather various. It will take long to alter the perception of individuals ab out Secureworks as a company selling nutritious and healthy products.


• Introducing more health related products makes it possible for the company to catch the marketplace in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing countries can improve the Secureworks business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Secureworks Case Study Analysis customers. Instructors can advise their trainees to buy Secureworks products.


• Economic instability in nations, which are the prospective markets for Secureworks, can develop a number of issues for Secureworks.
• Shifting of products from typical to much healthier, results in extra expenses and can result in decrease company's earnings margins.
• As Secureworks has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to face particular issues.

Division Analysis

Market Segmentation

The demographic segmentation of Secureworks Case Study Solution is based on 4 elements; age, gender, profession and income. Secureworks produces a number of products related to babies i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary items. Secureworks items are quite affordable by practically all levels, however its major targeted customers, in regards to earnings level are upper and middle middle level clients.

Geographical Segmentation

Geographical division of Secureworks Case Study Help is composed of its presence in almost 86 nations. Its geographical division is based upon 2 primary aspects i.e. typical income level of the customer in addition to the environment of the area. Singapore Secureworks Company's division is done on the basis of the weather condition of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Secureworks is based upon the character and life style of the customer. For instance, Secureworks 3 in 1 Coffee target those consumers whose lifestyle is quite busy and don't have much time.

Behavioral Division

Secureworks Case Help behavioral segmentation is based upon the attitude understanding and awareness of the customer. For example its extremely healthy items target those clients who have a health conscious attitude towards their intakes.

VRIO Analysis

The VRIO analysis of Secureworks Company is a broad range analysis providing the company with an opportunity to acquire a viable competitive benefit versus its competitors in the food and drink industry, summarized in Display I.


The resources utilized by the Secureworks company are important for the business or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are a few of the crucial important elements of for the identification of competitive benefit.


The important resources utilized by Secureworks are even rare or costly. , if these resources are frequently found that it would be simpler for the rivals and the brand-new rivals in the industry to effortlessly move in competition.


The imitation procedure is pricey for the competitors of Secureworks Case Help Business. However, it can be done only in two various strategies i.e. item duplication which is produced and manufactured by Secureworks Business and launching of the replacement of the products with changing cost. This increases the risk of disturbance to the current structure of the industry.


This element of VRIO analysis deals with the compatibility of the company to position in the market making productive use of its important resources which are tough to imitate. Frequently, the advancement of management is totally dependent on the company's execution technique and team. Thus, this polishes the abilities of the firm by time based on the decisions made by company for the progression of its tactical capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing actual amount of spending reveals that the sales are increasing at a greater rate than its R&D spending, and enable the business to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator likewise shows a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio pose a risk of default of Secureworks to its investors and might lead a declining share costs. In terms of increasing financial obligation ratio, the company should not spend much on R&D and needs to pay its existing debts to decrease the danger for financiers.

The increasing threat of financiers with increasing financial obligation ratio and decreasing share rates can be observed by substantial decrease of EPS of Secureworks Case Solution stocks.

The sales growth of company is also low as compare to its acquisitions and mergers due to slow perception building of customers. This sluggish development likewise hinder business to further invest in its mergers and acquisitions.( Secureworks, Secureworks Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Charts given in the Exhibitions D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain different techniques based upon the SWOT Analysis given above. A brief summary of TWOS Analysis is given in Exhibit H.

Techniques to make use of Opportunities utilizing Strengths.

Secureworks Case Solution must introduce more ingenious items by big amount of R&D Costs and mergers and acquisitions. It could increase the market share of Secureworks and increase the earnings margins for the business. It could likewise offer Secureworks a long term competitive advantage over its competitors.

The international expansion of Secureworks need to be focused on market capturing of developing countries by expansion, bring in more customers through client's loyalty. As developing countries are more populous than industrialized countries, it might increase the client circle of Secureworks.

Methods to Overcome Weak Points to Exploit Opportunities.

Secureworks Case Analysis must do cautious acquisition and merger of companies, as it might impact the consumer's and society's perceptions about Secureworks. It must acquire and merge with those business which have a market reputation of healthy and healthy business. It would improve the understandings of customers about Secureworks.

Secureworks needs to not just spend its R&D on development, rather than it must likewise focus on the R&D spending over evaluation of expense of different healthy products. This would increase expense efficiency of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Methods to use strengths to overcome hazards.

Secureworks needs to move to not just developing but likewise to developed nations. It should widen its circle to various nations like Unilever which operates in about 170 plus countries.

Methods to overcome weaknesses to avoid risks.

Secureworks Case Help needs to sensibly manage its acquisitions to avoid the risk of misconception from the customers about Secureworks. This would not just enhance the understanding of customers about Secureworks but would also increase the sales, profit margins and market share of Secureworks.


In order to sustain the brand in the market and keep the client intact with the brand, there are two choices:.

Alternative: 1.

The Company must invest more on acquisitions than on the R&D.


1. Acquisitions would increase total assets of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk expense.
2. The business can resell the gotten systems in the market, if it fails to implement its technique. However, quantity spend on the R&D could not be restored, and it will be considered completely sunk cost, if it do not provide possible outcomes.
3. Spending on R&D offer slow growth in sales, as it takes very long time to introduce a product. Acquisitions supply fast results, as it provide the business already developed product, which can be marketed soon after the acquisition.


1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the company to deal with misconception of consumers about Secureworks core worths of healthy and healthy products.
2. Large spending on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious items, and would results in customer's discontentment also.
3. Big acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business unable to introduce brand-new ingenious products.

Option: 2

The Company needs to spend more on its R&D instead of acquisitions.


1. It would make it possible for the business to produce more ingenious products.
2. It would provide the business a strong competitive position in the market.
3. It would allow the business to increase its targeted customers by introducing those products which can be provided to a totally new market section.
4. Ingenious items will provide long term benefits and high market share in long run.


1. It would reduce the profit margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would impact the company at big. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the investors, and could result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with significant costs on in R&D Program.


1. It would permit the company to introduce new ingenious items with less threat of converting the costs on R&D into sunk expense.
2. It would provide a positive signal to the financiers, as the overall possessions of the company would increase with its significant R&D costs.
3. It would not impact the earnings margins of the company at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's general wealth in addition to in regards to ingenious items.


1. Risk of conversion of R&D costs into sunk expense, greater than alternative 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less variety of innovative products than alternative 2 and high variety of innovative items than alternative 1.


With the deep analysis of the above alternatives, it is recommended that the company needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present innovative and new products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices also, as financiers want to invest more in business with significant R&D spending and boost in the total worth of the company.

Action and execution Strategy

Technique can be implemented effectively by establishing particular short term along with long term plans. These plans could be as follows;

Short-term Plan (0-1 year).

• Under the short term plan Secureworks Case Solution must carry out different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which create most of its earnings.
• Examine the present target market in addition to the market sector which is not consist of in the company's circle.
• Evaluate the present financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much amount should be invested in R&D.

Mid Term Plan (1-5 years).

• Get those companies in which the business has prospective experience to handle. Obtain most beneficial organizations with a strong dedication to health, to develop the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Secureworks values and vision and to prevent possible threat of sunk cost.

Long Term Strategy (1-10 years).

• Acquire companies with health as well as taste factor, as the base for the Secureworks as a company producing healthy items has actually been developed under midterm strategy and now the company might move towards taste element too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.

Secureworks Case Analysis has actually developed considerable market share and brand identity in the urban markets, it is recommended that the business ought to focus on the rural locations in terms of developing brand equity, loyalty, and awareness, such can be done by creating a specific brand name allowance strategy through trade marketing methods, that draw clear difference between Secureworks items and other rival products. This will allow the company to develop brand equity for freshly presented and already produced products on a greater platform, making the reliable usage of resources and brand name image in the market.