Secureworks Online Case Analysis

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Secureworks Case Study Solution & Analysis


Secureworks is presently one of the biggest food chains worldwide. It was founded by Henri Secureworks in 1866, a German Pharmacist who initially launched "Farine Lactee"; a combination of flour and milk to decrease and feed babies mortality rate.

Secureworks is now a transnational business. Unlike other international companies, it has senior executives from different countries and tries to make choices thinking about the entire world. Secureworks Case Study Help presently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Secureworks Corporation is to boost the quality of life of people by playing its part and supplying healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. Secureworks pictures to establish a well-trained workforce which would help the business to grow.


Nestlé's mission is that as currently, it is the leading company in the food industry, it thinks in 'Great Food, Excellent Life". Its objective is to supply its consumers with a variety of options that are healthy and best in taste. It is focused on providing the best food to its clients throughout the day and night.


Secureworks Case Study Analysis has a large range of items that it uses to its clients. Its products consist of food for infants, cereals, dairy items, snacks, chocolates, food for animal and bottled water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 workers. In 2011, Secureworks was listed as the most gainful organization.

Goals and objectives.

• Bearing in mind the vision and objective of the corporation, the company has laid down its goals and objectives. These objectives and objectives are listed below.
• One goal of the company is to reach zero land fill status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the by-products. (Secureworks, aboutus, 2017).
• Another objective of Secureworks is to lose minimum food throughout production. Frequently, the food produced is lost even before it reaches the customers.
• Another thing that Secureworks is working on is to improve its product packaging in such a way that it would help it to reduce the above-mentioned issues and would likewise ensure the delivery of high quality of its items to its clients.
• Meet worldwide requirements of the environment.
• Construct a relationship based on trust with its consumers, business partners, workers, and federal government.

Critical Concerns.

Recently, Secureworks Company is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The country is investing more on mergers and acquisitions to support its NHW method. The target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might lead to the declined revenue rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Method, Vision and Goals.

The current Secureworks method is based on the idea of Nutritious, Health and Wellness (NHW). This method handles the idea to bringing change in the client choices about food and making the food things healthier concerning about the health concerns.

The vision of this technique is based on the key approach i.e. 60/40+ which just means that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be produced with extra dietary value in contrast to all other items in market gaining it a plus on its dietary content.

This strategy was embraced to bring more tasty plus healthy foods and drinks in market than ever. In competitors with other companies, with an objective of keeping its trust over consumers as Secureworks Business has gained more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of company in the market is done by using PESTLE analysis, offered in Exhibit A. Secureworks works under the rules and regulations directed by government and food authority. The business is more focused on its services and items to make sure about the product quality and security.


Secureworks is significantly supported by Government to fulfill all the requirements of standards like acts of health and safety. In efforts to produce excellent food, Secureworks Case Study Help is changing the standards of food and beverage manufacturing.


Initiation of business where the capital income of each private matters for the increased net sale as this differs country-to-country. The economy of the Secureworks Business in U.S. is growing year by year with variable products launch especially focusing on the dietary food for infants.


The social environment keeps on changing with regard to time like the mindset of the consumer in addition to their lifestyles. Any product and services of any company can not be successful till the business is not worried about the living system of the consumer. Secureworks is taking procedures to fulfill its goals as the world is in search of yummy and healthy food.


In the advancement of business, strategic procedures are somewhat mandatory. Secureworks is among the leading famous multinational company and by time it invests in various departments to take its items to brand-new level. Secureworks is investing more on its R&D to make its items healthier and nutritious providing customers with health benefits.


There is no such impact of legal elements of Secureworks as it is more concerned over its guidelines and laws.


Secureworks, in regards to environmental effect is committed to operate in environmentally friendly environment with preservation of the natural deposits and energy. As due to the production of larger variety of products there might be a risk if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Design).

Secureworks Case Study Analysis has obtained a number of business that helped it in diversification and growth of its product's profile. This is the thorough description of the Porter's design of five forces of Secureworks Business, given up Exhibition B.


Secureworks is one of the top business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Secureworks is running well in this race for last 150 years. The competitors of other companies with Secureworks is rather high.

Hazard of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food market. Only a few entrants be successful in this industry as there is a requirement to understand the customer need which requires time while recent rivals are well aware and has advanced with the consumer commitment over their items with time. There is low threat of new entrants to Secureworks as it has rather big network of circulation internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Secureworks owes the largest share of market requiring higher number of supply chains. This causes it to be an idyllic buyer for the providers. Any of the provider has never ever expressed any complain about rate and the bargaining power is also low. In response, Secureworks has actually also been concerned for its suppliers as it thinks in long-term relations.

Bargaining Power of Buyers.

Therefore, Secureworks makes sure to keep its clients satisfied. This has actually led Secureworks to be one of the loyal company in eyes of its purchasers.

Hazard of Replacements.

There has been a terrific hazard of alternatives as there are substitutes of a few of the Nestlé's items such as boiled water and pasteurized milk. There has likewise been a claim that a few of its items are not safe to use resulting in the decreased sale. Therefore, Secureworks began highlighting the health benefits of its products to cope up with the alternatives.

Rival Analysis.

It has actually become the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Secureworks. Secureworks attracts regional costumers by its low cost of the product with the regional taste of the products keeping its very first place in the global market. Secureworks Case Study Analysis business has about 280,000 staff members and functions in more than 197 nations edging its rivals in many regions.

Note: A brief contrast of Secureworks with its close rivals is given in Display C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.


• Secureworks has an experience of about 140 years, enabling business to better carry out, in numerous situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Industry.
• Secureworks has more than 2000 brand names, which increase the circle of its target customers. These brand names consist of baby foods, family pet food, confectionary products, drinks etc. Famous brand names of Secureworks include; Maggi, Kit-Kat, Nescafe, etc.
• Secureworks Case Study Help has large quantity of spending on R&D as compare to its competitors, making the company to introduce more healthy and ingenious items. This development offers the business a high competitive position in long term.
• After embracing its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Secureworks.
• Secureworks is a well-known brand name with high consumer's commitment and brand recall. This brand name commitment of customers increases the chances of easy market adoption of different new brand names of Secureworks.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza company can offer a negative signal to Secureworks clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to change the understanding of people ab out Secureworks as a business selling healthy and nutritious items.


• Presenting more health associated items makes it possible for the company to record the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Hence broadening the marketplace towards establishing countries can improve the Secureworks service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Secureworks Case Study Help customers. Instructors can recommend their trainees to buy Secureworks items.


• Financial instability in nations, which are the possible markets for Secureworks, can create a number of issues for Secureworks.
• Shifting of products from typical to much healthier, leads to additional costs and can lead to decrease business's revenue margins.
• As Secureworks has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific problems.

Division Analysis

Demographic Division

The market segmentation of Secureworks Case Study Help is based on four factors; age, income, profession and gender. Secureworks produces a number of items related to infants i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary items. Secureworks products are quite cost effective by nearly all levels, however its major targeted consumers, in terms of earnings level are upper and middle middle level consumers.

Geographical Segmentation

Geographical division of Secureworks Case Study Help is made up of its existence in almost 86 countries. Its geographical division is based upon two main aspects i.e. average income level of the customer as well as the climate of the region. For instance, Singapore Secureworks Company's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Secureworks is based upon the character and life style of the client. For instance, Secureworks 3 in 1 Coffee target those clients whose lifestyle is quite hectic and don't have much time.

Behavioral Segmentation

Secureworks Case Help behavioral division is based upon the mindset understanding and awareness of the client. Its extremely nutritious items target those clients who have a health conscious mindset towards their usages.

VRIO Analysis

The VRIO analysis of Secureworks Company is a broad variety analysis providing the company with a chance to get a practical competitive advantage against its rivals in the food and drink market, summarized in Exhibit I.


The resources used by the Secureworks business are important for the company or not. Such as the resources like finance, human resources, management of operations and professionals in marketing. This are a few of the crucial valuable elements of for the recognition of competitive advantage.


The valuable resources used by Secureworks are even uncommon or pricey. , if these resources are commonly found that it would be much easier for the competitors and the brand-new rivals in the industry to easily move in competition.


The imitation process is pricey for the competitors of Secureworks Case Analysis Business. It can be done just in two different techniques i.e. product duplication which is produced and produced by Secureworks Business and launching of the replacement of the items with switching cost. This increases the risk of disruption to the current structure of the industry.


This component of VRIO analysis handle the compatibility of the company to position in the market making productive use of its important resources which are tough to imitate. Frequently, the advancement of management is totally based on the company's execution method and team. Therefore, this polishes the abilities of the firm by time based on the choices made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are decreasing with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D costs, and allow the company to more spend on R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indication likewise shows a green light to the R&D costs, acquisitions and mergers.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing debt ratio position a threat of default of Secureworks to its investors and could lead a decreasing share prices. For that reason, in terms of increasing financial obligation ratio, the firm ought to not spend much on R&D and must pay its present debts to reduce the danger for investors.

The increasing risk of investors with increasing debt ratio and declining share prices can be observed by big decrease of EPS of Secureworks Case Solution stocks.

The sales development of business is likewise low as compare to its acquisitions and mergers due to slow perception structure of customers. This slow growth also hinder company to additional spend on its mergers and acquisitions.( Secureworks, Secureworks Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of computations and Graphs given up the Displays D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain various methods based on the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibit H.

Techniques to make use of Opportunities using Strengths.

Secureworks Case Solution ought to present more ingenious items by large quantity of R&D Costs and acquisitions and mergers. It might increase the marketplace share of Secureworks and increase the profit margins for the business. It could also provide Secureworks a long term competitive advantage over its rivals.

The worldwide expansion of Secureworks should be focused on market recording of establishing nations by growth, bring in more consumers through client's commitment. As establishing nations are more populated than developed nations, it might increase the consumer circle of Secureworks.

Strategies to Overcome Weaknesses to Make Use Of Opportunities.

Secureworks Case Solution should do careful acquisition and merger of organizations, as it could affect the consumer's and society's perceptions about Secureworks. It ought to merge and get with those companies which have a market track record of healthy and healthy companies. It would enhance the understandings of customers about Secureworks.

Secureworks should not only invest its R&D on development, instead of it must also focus on the R&D spending over evaluation of cost of different nutritious items. This would increase cost effectiveness of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Strategies to use strengths to conquer dangers.

Secureworks should move to not just developing but likewise to developed countries. It should broaden its circle to various nations like Unilever which runs in about 170 plus countries.

Methods to conquer weaknesses to prevent hazards.

Secureworks Case Solution ought to sensibly control its acquisitions to avoid the risk of misconception from the customers about Secureworks. This would not just enhance the understanding of consumers about Secureworks but would also increase the sales, earnings margins and market share of Secureworks.


In order to sustain the brand name in the market and keep the client undamaged with the brand, there are 2 alternatives:.

Option: 1.

The Company must spend more on acquisitions than on the R&D.


1. Acquisitions would increase overall assets of the company, increasing the wealth of the company. Costs on R&D would be sunk cost.
2. The business can resell the gotten systems in the market, if it fails to execute its method. Nevertheless, amount spend on the R&D could not be restored, and it will be considered entirely sunk expense, if it do not provide possible outcomes.
3. Spending on R&D offer sluggish development in sales, as it takes long period of time to introduce a product. Acquisitions supply fast outcomes, as it provide the company currently developed product, which can be marketed soon after the acquisition.


1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with misunderstanding of consumers about Secureworks core values of nutritious and healthy items.
2. Big costs on acquisitions than R&D would send a signal of business's inadequacy of establishing ingenious products, and would outcomes in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are already present in the market, making company unable to present new innovative products.

Alternative: 2

The Business should invest more on its R&D instead of acquisitions.


1. It would enable the business to produce more innovative items.
2. It would offer the company a strong competitive position in the market.
3. It would allow the company to increase its targeted clients by introducing those products which can be offered to a completely new market segment.
4. Innovative products will supply long term advantages and high market share in long term.


1. It would decrease the revenue margins of the company.
2. In case of failure, the whole spending on R&D would be considered as sunk cost, and would impact the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the financiers, and might result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.


1. It would enable the company to introduce new innovative items with less threat of converting the spending on R&D into sunk cost.
2. It would offer a positive signal to the investors, as the overall possessions of the company would increase with its significant R&D spending.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's total wealth in addition to in regards to ingenious products.


1. Threat of conversion of R&D spending into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less number of ingenious items than alternative 2 and high variety of innovative products than alternative 1.


With the deep analysis of the above options, it is suggested that the business ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just introduce ingenious and brand-new products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices also, as financiers want to invest more in companies with substantial R&D spending and boost in the total worth of the company.

Action and implementation Strategy

Method can be carried out successfully by developing specific short-term along with long term strategies. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short-term plan Secureworks Case Analysis ought to carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create the majority of its profits.
• Analyze the existing target market along with the marketplace section which is not include in the business's circle.
• Analyze the current financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that how much quantity needs to be invested in R&D.

Mid Term Plan (1-5 years).

• Acquire those companies in which the business has possible experience to handle. Get most beneficial organizations with a strong dedication to health, to construct the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Secureworks worths and vision and to prevent prospective threat of sunk cost.

Long Term Plan (1-10 years).

• Get companies with health as well as taste factor, as the base for the Secureworks as a company producing healthy products has been built under midterm strategy and now the business could move towards taste element too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.


Secureworks Case Analysis has actually established significant market share and brand name identity in the metropolitan markets, it is suggested that the company should focus on the rural locations in terms of establishing brand equity, loyalty, and awareness, such can be done by creating a specific brand allotment method through trade marketing techniques, that draw clear distinction in between Secureworks items and other rival items. This will enable the business to establish brand equity for recently introduced and currently produced items on a greater platform, making the effective usage of resources and brand image in the market.