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Six Ways Marketing Can Change The World Case Study Solution and Analysis


Introduction

Six Ways Marketing Can Change The World is currently one of the most significant food chains worldwide. It was established by Henri Six Ways Marketing Can Change The World in 1866, a German Pharmacist who initially launched "Farine Lactee"; a combination of flour and milk to feed infants and decrease death rate.

Six Ways Marketing Can Change The World is now a transnational business. Unlike other multinational companies, it has senior executives from various countries and attempts to make decisions considering the whole world. Six Ways Marketing Can Change The World Case Study Help presently has more than 500 factories worldwide and a network spread throughout 86 countries.

Purpose

The function of Six Ways Marketing Can Change The World Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. It wishes to assist the world in shaping a healthy and much better future for it. It also wants to motivate individuals to live a healthy life. While making certain that the company is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to eat. It wants to be ingenious and at the same time understand the needs and requirements of its consumers. Its vision is to grow quick and provide products that would satisfy the requirements of each age group. Six Ways Marketing Can Change The World pictures to develop a trained labor force which would help the business to grow.

Objective.

Nestlé's mission is that as currently, it is the leading business in the food industry, it thinks in 'Excellent Food, Great Life". Its objective is to supply its consumers with a variety of options that are healthy and best in taste as well. It is focused on providing the best food to its customers throughout the day and night.

Products.

Six Ways Marketing Can Change The World has a broad variety of products that it offers to its customers. In 2011, Six Ways Marketing Can Change The World was listed as the most rewarding company.

Goals and goals.

• Bearing in mind the vision and mission of the corporation, the company has set its goals and objectives. These objectives and objectives are listed below.
• One objective of the business is to reach zero landfill status.
• Another goal of Six Ways Marketing Can Change The World is to lose minimum food throughout production. Usually, the food produced is lost even before it reaches the consumers.
• Another thing that Six Ways Marketing Can Change The World is working on is to improve its product packaging in such a method that it would assist it to reduce those issues and would also ensure the shipment of high quality of its products to its customers.
• Meet international standards of the environment.
• Build a relationship based on trust with its consumers, organisation partners, staff members, and federal government.

Critical Concerns.

Recently, Six Ways Marketing Can Change The World Case Study Solution Business is focusing more towards the strategy of NHW and investing more of its profits on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not attained as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H.

Situational Analysis.

Analysis of Existing Technique, Vision and Goals.

The existing Six Ways Marketing Can Change The World strategy is based on the idea of Nutritious, Health and Health (NHW). This method handles the idea to bringing modification in the client preferences about food and making the food stuff much healthier concerning about the health concerns.

The vision of this strategy is based upon the key method i.e. 60/40+ which simply implies that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional value. The items will be made with additional dietary value in contrast to all other items in market getting it a plus on its nutritional content.

This method was adopted to bring more healthy plus delicious foods and drinks in market than ever. In competition with other companies, with an intention of retaining its trust over clients as Six Ways Marketing Can Change The World Company has gained more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to measure the position of business in the market is done by using PESTLE analysis, provided in Exhibit A. Six Ways Marketing Can Change The World works under the policies and rules directed by federal government and food authority. The company is more focused on its services and products to make sure about the item quality and safety.

Political.

The political impact on the business is considerably influenced by the government laws and guidelines. The company needs to meet its requirements provided by government otherwise it needs to pay fine. Six Ways Marketing Can Change The World is greatly supported by Government to fulfill all the criteria of requirements like acts of health and wellness. In efforts to manufacture good food, Six Ways Marketing Can Change The World is changing the requirements of food and beverage production. This may trigger the violation of governmental rules and guidelines.

Economic.

Initiation of the business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Six Ways Marketing Can Change The World Business in U.S. is growing year by year with variable products launch especially concentrating on the nutritional food for infants.

Social.

The social environment keeps on altering with respect to time like the mindset of the customer as well as their lifestyles. Any services or product of any business can not achieve success till the business is not worried about the living system of the customer. Six Ways Marketing Can Change The World is taking procedures to meet its objectives as the world is in search of healthy and tasty food.

Technological.

In the advancement of company, strategic steps are rather obligatory. Six Ways Marketing Can Change The World is among the leading well-known international company and by time it buys various departments to take its products to brand-new level. Six Ways Marketing Can Change The World is investing more on its R&D to make its items much healthier and healthy supplying consumers with health advantages.

Legal.

There is no such effect of legal aspects of Six Ways Marketing Can Change The World as it is more concerned over its laws and guidelines.

Environmental

Six Ways Marketing Can Change The World, in regards to ecological impact is devoted to operate in environment-friendly environment with preservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the production of larger number of products there might be a threat.

Competitive Forces Analysis (Porter's Five Forces Model).

Six Ways Marketing Can Change The World Case Study Help has actually obtained a variety of business that helped it in diversification and growth of its product's profile. This is the extensive description of the Porter's model of 5 forces of Six Ways Marketing Can Change The World Company, given in Exhibit B.

Competitiveness.

There is extreme competitors in the industry of food and beverages. Six Ways Marketing Can Change The World is among the leading business in this competitive market with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Six Ways Marketing Can Change The World is running well in this race for last 150 years. Each company has a certain share of market. This competition is not simply restricted to the cost of the item however also for development, quality and variation. Every market is making every effort hard for the upkeep of their market share. Nevertheless, the competitors of other companies with Six Ways Marketing Can Change The World Case Study Solution is rather high.

Risk of New Entrants.

A variety of barriers are there for the new entrants to happen in the customer food market. Only a few entrants prosper in this industry as there is a need to understand the consumer need which needs time while current competitors are well aware and has actually progressed with the customer loyalty over their products with time. There is low hazard of new entrants to Six Ways Marketing Can Change The World as it has rather big network of circulation globally dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink market, Six Ways Marketing Can Change The World owes the biggest share of market requiring greater number of supply chains. This causes it to be an idyllic purchaser for the providers. Any of the supplier has actually never expressed any complain about price and the bargaining power is likewise low. In reaction, Six Ways Marketing Can Change The World has likewise been worried for its suppliers as it believes in long-term relations.

Bargaining Power of Buyers.

Hence, Six Ways Marketing Can Change The World makes sure to keep its customers pleased. This has led Six Ways Marketing Can Change The World to be one of the devoted company in eyes of its purchasers.

Danger of Substitutes.

There has actually been an excellent hazard of replacements as there are alternatives of some of the Nestlé's products such as boiled water and pasteurized milk. There has actually likewise been a claim that a few of its products are not safe to utilize resulting in the decreased sale. Hence, Six Ways Marketing Can Change The World started highlighting the health benefits of its items to cope up with the alternatives.

Competitor Analysis.

It has actually become the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Six Ways Marketing Can Change The World. Six Ways Marketing Can Change The World brings in local clients by its low cost of the product with the local taste of the items keeping its very first place in the global market. Six Ways Marketing Can Change The World Case Study Analysis company has about 280,000 staff members and functions in more than 197 nations edging its competitors in lots of regions.

Note: A short contrast of Six Ways Marketing Can Change The World with its close rivals is given up Display C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• Six Ways Marketing Can Change The World has an experience of about 140 years, enabling company to much better perform, in numerous situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Six Ways Marketing Can Change The World has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Six Ways Marketing Can Change The World include; Maggi, Kit-Kat, Nescafe, and so on
• Six Ways Marketing Can Change The World Case Study Analysis has large amount of spending costs R&D as compare to its competitorsRivals making the company business launch more nutritious and innovative healthyItems
• After embracing its NHW Method, the business has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Six Ways Marketing Can Change The World.
• Six Ways Marketing Can Change The World is a widely known brand with high consumer's loyalty and brand recall. This brand name commitment of consumers increases the chances of simple market adoption of numerous brand-new brands of Six Ways Marketing Can Change The World.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer an unfavorable signal to Six Ways Marketing Can Change The World consumers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather various. It will take long to alter the understanding of people ab out Six Ways Marketing Can Change The World as a business offering healthy and nutritious items.

Opportunities.

• Introducing more health related items enables the company to record the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets on the planet. Broadening the market towards developing countries can improve the Six Ways Marketing Can Change The World organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Six Ways Marketing Can Change The World Case Study Solution consumers. For example, teachers can advise their students to buy Six Ways Marketing Can Change The World items.

Hazards.

• Economic instability in nations, which are the possible markets for Six Ways Marketing Can Change The World, can create a number of problems for Six Ways Marketing Can Change The World.
• Shifting of items from regular to healthier, leads to additional costs and can cause decrease business's revenue margins.
• As Six Ways Marketing Can Change The World has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular problems.

Segmentation Analysis

Group Division

The group division of Six Ways Marketing Can Change The World Case Study Solution is based upon 4 aspects; age, earnings, gender and profession. Six Ways Marketing Can Change The World produces several products related to children i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary products. Six Ways Marketing Can Change The World products are rather inexpensive by nearly all levels, however its major targeted consumers, in regards to earnings level are upper and middle middle level consumers.

Geographical Segmentation

Geographical division of Six Ways Marketing Can Change The World Case Study Analysis is made up of its presence in practically 86 nations. Its geographical segmentation is based upon 2 primary elements i.e. typical income level of the customer in addition to the environment of the region. For example, Singapore Six Ways Marketing Can Change The World Company's segmentation is done on the basis of the weather of the area i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic division of Six Ways Marketing Can Change The World is based upon the personality and lifestyle of the client. For example, Six Ways Marketing Can Change The World 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Division

Six Ways Marketing Can Change The World Case Help behavioral division is based upon the mindset understanding and awareness of the customer. For instance its extremely nutritious products target those clients who have a health conscious attitude towards their usages.

VRIO Analysis

The VRIO analysis of Six Ways Marketing Can Change The World Company is a broad variety analysis supplying the organization with a chance to get a feasible competitive benefit against its rivals in the food and drink market, summed up in Exhibition I.

Belongings

The resources utilized by the Six Ways Marketing Can Change The World business are valuable for the company or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are a few of the crucial important elements of for the recognition of competitive benefit.

Rare

The valuable resources made use of by Six Ways Marketing Can Change The World are costly or even rare. If these resources are commonly discovered that it would be easier for the competitors and the new competitors in the market to easily relocate competition.

Imitation

The imitation process is costly for the rivals of Six Ways Marketing Can Change The World Case Solution Company. It can be done just in 2 various techniques i.e. product duplication which is produced and produced by Six Ways Marketing Can Change The World Business and introducing of the alternative of the items with switching cost. This increases the hazard of disruption to the recent structure of the market.

Company

This element of VRIO analysis deals with the compatibility of the business to place in the market making productive use of its important resources which are hard to mimic. Regularly, the development of management is completely based on the firm's execution strategy and team. Thus, this polishes the skills of the firm by time based upon the decisions made by company for the development of its tactical capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing actual amount of spending reveals that the sales are increasing at a greater rate than its R&D costs, and permit the company to more invest in R&D.

Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indicator also shows a thumbs-up to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing debt ratio pose a danger of default of Six Ways Marketing Can Change The World to its financiers and could lead a decreasing share prices. For that reason, in regards to increasing financial obligation ratio, the firm must not spend much on R&D and should pay its existing financial obligations to decrease the risk for investors.

The increasing threat of financiers with increasing financial obligation ratio and decreasing share rates can be observed by substantial decrease of EPS of Six Ways Marketing Can Change The World Case Analysis stocks.

The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception structure of customers. This slow growth also prevent business to more spend on its mergers and acquisitions.( Six Ways Marketing Can Change The World, Six Ways Marketing Can Change The World Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Graphs given in the Exhibitions D and E.

TWOS Analysis.

2 analysis can be utilized to derive various techniques based upon the SWOT Analysis given above. A brief summary of TWOS Analysis is given in Exhibition H.

Strategies to make use of Opportunities using Strengths.

Six Ways Marketing Can Change The World Case Solution needs to present more ingenious products by big quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Six Ways Marketing Can Change The World and increase the profit margins for the business. It could likewise provide Six Ways Marketing Can Change The World a long term competitive advantage over its competitors.

The worldwide expansion of Six Ways Marketing Can Change The World should be focused on market catching of developing countries by growth, drawing in more consumers through consumer's commitment. As developing countries are more populated than industrialized countries, it could increase the client circle of Six Ways Marketing Can Change The World.

Strategies to Conquer Weaknesses to Exploit Opportunities.

Six Ways Marketing Can Change The World Case Help must do mindful acquisition and merger of companies, as it might affect the client's and society's perceptions about Six Ways Marketing Can Change The World. It needs to combine and acquire with those companies which have a market reputation of healthy and healthy companies. It would enhance the perceptions of consumers about Six Ways Marketing Can Change The World.

Six Ways Marketing Can Change The World must not just invest its R&D on development, rather than it should likewise concentrate on the R&D spending over assessment of cost of different nutritious products. This would increase expense performance of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to utilize strengths to overcome hazards.

Six Ways Marketing Can Change The World Case Analysis should move to not only developing however also to developed nations. It needs to expands its geographical expansion. This wide geographical expansion towards developing and established countries would minimize the danger of potential losses in times of instability in numerous countries. It ought to expand its circle to numerous countries like Unilever which runs in about 170 plus countries.

Techniques to get rid of weaknesses to prevent threats.

Six Ways Marketing Can Change The World Case Help should wisely control its acquisitions to prevent the risk of misconception from the customers about Six Ways Marketing Can Change The World. This would not only enhance the understanding of customers about Six Ways Marketing Can Change The World however would also increase the sales, earnings margins and market share of Six Ways Marketing Can Change The World.

Alternatives.

In order to sustain the brand in the market and keep the consumer intact with the brand name, there are two alternatives:.

Alternative: 1.

The Company needs to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total properties of the business, increasing the wealth of the company. Costs on R&D would be sunk cost.
2. The business can resell the acquired systems in the market, if it stops working to implement its strategy. Nevertheless, quantity invest in the R&D could not be restored, and it will be considered totally sunk cost, if it do not offer potential outcomes.
3. Investing in R&D provide sluggish development in sales, as it takes long period of time to introduce a product. Acquisitions provide quick results, as it provide the business already established item, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the business to face misunderstanding of consumers about Six Ways Marketing Can Change The World core worths of healthy and healthy products.
2. Large costs on acquisitions than R&D would send out a signal of business's inefficiency of establishing ingenious products, and would results in consumer's discontentment.
3. Large acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making business not able to introduce new ingenious products.

Alternative: 2

The Company should invest more on its R&D rather than acquisitions.

Pros:

1. It would enable the business to produce more innovative items.
2. It would supply the company a strong competitive position in the market.
3. It would enable the company to increase its targeted customers by introducing those products which can be used to a totally new market sector.
4. Innovative items will offer long term benefits and high market share in long run.

Cons:

1. It would reduce the revenue margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would impact the business at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the financiers, and could result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.

Pros:

1. It would permit the business to present new ingenious products with less risk of converting the spending on R&D into sunk expense.
2. It would supply a positive signal to the financiers, as the general assets of the company would increase with its significant R&D costs.
3. It would not affect the earnings margins of the business at a large rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the business's total wealth along with in terms of innovative products.

Cons:

1. Threat of conversion of R&D costs into sunk cost, greater than alternative 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less number of innovative products than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is suggested that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and innovative items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share rates also, as financiers are willing to invest more in business with considerable R&D spending and increase in the total worth of the business.

Action and implementation Method

Technique can be carried out efficiently by developing specific short-term in addition to long term plans. These strategies could be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy Six Ways Marketing Can Change The World Case Analysis should carry out different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its profits.
• Evaluate the current target audience along with the market section which is not consist of in the business's circle.
• Analyze the existing monetary data to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much quantity needs to be spent on R&D.

Mid Term Strategy (1-5 years).

• Obtain those companies in which the company has possible experience to deal with. Obtain most beneficial companies with a strong dedication to health, to develop the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Six Ways Marketing Can Change The World values and vision and to avoid prospective danger of sunk expense.

Long Term Strategy (1-10 years).

• Obtain organizations with health as well as taste aspect, as the base for the Six Ways Marketing Can Change The World as a company producing healthy items has been built under midterm plan and now the company could move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.

Conclusion.

Six Ways Marketing Can Change The World Case Solution has developed considerable market share and brand identity in the metropolitan markets, it is suggested that the business must focus on the rural areas in terms of developing brand commitment, equity, and awareness, such can be done by producing a specific brand allotment strategy through trade marketing tactics, that draw clear difference in between Six Ways Marketing Can Change The World items and other competitor products. This will allow the business to establish brand name equity for freshly introduced and currently produced products on a higher platform, making the reliable use of resources and brand image in the market.