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Snow Brand Milk Products B Reform And Revitalization Efforts Online Case Analysis

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Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Solution & Analysis


Intro

Snow Brand Milk Products B Reform And Revitalization Efforts is presently one of the biggest food chains worldwide. It was founded by Henri Snow Brand Milk Products B Reform And Revitalization Efforts in 1866, a German Pharmacist who initially launched "Farine Lactee"; a combination of flour and milk to feed infants and decrease mortality rate.

Snow Brand Milk Products B Reform And Revitalization Efforts is now a global company. Unlike other multinational business, it has senior executives from different countries and attempts to make choices thinking about the entire world. Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Solution presently has more than 500 factories around the world and a network spread throughout 86 nations.

Function

The function of Snow Brand Milk Products B Reform And Revitalization Efforts Corporation is to boost the quality of life of individuals by playing its part and providing healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and all at once comprehend the requirements and requirements of its consumers. Its vision is to grow fast and provide products that would please the requirements of each age group. Snow Brand Milk Products B Reform And Revitalization Efforts visualizes to establish a trained labor force which would assist the company to grow.

Mission.

Nestlé's objective is that as presently, it is the leading business in the food industry, it thinks in 'Great Food, Good Life". Its objective is to offer its consumers with a variety of choices that are healthy and finest in taste too. It is focused on supplying the very best food to its customers throughout the day and night.

Products.
Executive Summary
Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Analysis has a vast array of items that it offers to its clients. Its items include food for babies, cereals, dairy items, snacks, chocolates, food for pet and mineral water. It has around four hundred and fifty (450) factories around the globe and around 328,000 workers. In 2011, Snow Brand Milk Products B Reform And Revitalization Efforts was noted as the most rewarding organization.

Objectives and goals.

• Keeping in mind the vision and objective of the corporation, the business has actually laid down its objectives and objectives. These objectives and objectives are listed below.
• One objective of the company is to reach no landfill status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the by-products. (Snow Brand Milk Products B Reform And Revitalization Efforts, aboutus, 2017).
• Another goal of Snow Brand Milk Products B Reform And Revitalization Efforts is to squander minimum food throughout production. Frequently, the food produced is squandered even before it reaches the clients.
• Another thing that Snow Brand Milk Products B Reform And Revitalization Efforts is working on is to improve its packaging in such a way that it would help it to minimize those issues and would also guarantee the delivery of high quality of its items to its clients.
• Meet international standards of the environment.
• Develop a relationship based on trust with its customers, business partners, workers, and federal government.

Critical Concerns.

Recently, Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Help Business is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. The target of the business is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Method, Vision and Goals.

The existing Snow Brand Milk Products B Reform And Revitalization Efforts method is based upon the concept of Nutritious, Health and Health (NHW). This method handles the concept to bringing modification in the consumer preferences about food and making the food things much healthier worrying about the health problems.

The vision of this method is based upon the key approach i.e. 60/40+ which merely indicates that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The products will be manufactured with extra dietary worth in contrast to all other items in market acquiring it a plus on its nutritional material.

This technique was embraced to bring more nutritious plus yummy foods and beverages in market than ever. In competitors with other business, with an intent of keeping its trust over clients as Snow Brand Milk Products B Reform And Revitalization Efforts Business has actually gotten more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of company in the market is done by using PESTLE analysis, given up Display A. Snow Brand Milk Products B Reform And Revitalization Efforts works under the guidelines and regulations directed by government and food authority. The business is more focused on its products and services to make sure about the item quality and safety. This analysis will assist in understanding environment of external market in the global food and drink industries. (Parera, 2017).

Political.
Swot Analysis
The political effect on the company is significantly affected by the government laws and policies. The company needs to fulfill its requirements offered by federal government otherwise it needs to pay fine. Snow Brand Milk Products B Reform And Revitalization Efforts is significantly supported by Federal government to satisfy all the requirements of requirements like acts of health and safety. In efforts to manufacture excellent food, Snow Brand Milk Products B Reform And Revitalization Efforts is changing the requirements of food and beverage production. This might trigger the offense of governmental guidelines and guidelines.

Economic.

Initiation of business where the capital income of each specific matters for the increased net sale as this varies country-to-country. The economy of the Snow Brand Milk Products B Reform And Revitalization Efforts Company in U.S. is growing year by year with variable items launch particularly concentrating on the nutritional food for infants.

Social.

The social environment keeps on altering with respect to time like the attitude of the consumer as well as their way of lives. Any product or service of any company can not succeed up until the company is not worried about the living system of the customer. Snow Brand Milk Products B Reform And Revitalization Efforts is taking measures to meet its objectives as the world is in search of yummy and healthy food.

Technological.

In the advancement of business, strategic steps are rather mandatory. Snow Brand Milk Products B Reform And Revitalization Efforts is among the leading well-known multinational company and by time it invests in different departments to take its items to brand-new level. Snow Brand Milk Products B Reform And Revitalization Efforts is investing more on its R&D to make its products healthier and healthy supplying customers with health benefits.

Legal.

There is no such effect of legal elements of Snow Brand Milk Products B Reform And Revitalization Efforts as it is more concerned over its laws and policies.

Environmental

Snow Brand Milk Products B Reform And Revitalization Efforts, in regards to ecological impact is dedicated to operate in eco-friendly environment with conservation of the natural resources and energy. As due to the manufacturing of larger variety of products there might be a danger if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Model).

Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Analysis has acquired a number of companies that helped it in diversification and development of its product's profile. This is the detailed description of the Porter's model of five forces of Snow Brand Milk Products B Reform And Revitalization Efforts Business, given in Exhibit B.

Competitiveness.

Snow Brand Milk Products B Reform And Revitalization Efforts is one of the top company in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Snow Brand Milk Products B Reform And Revitalization Efforts is running well in this race for last 150 years. The competitors of other companies with Snow Brand Milk Products B Reform And Revitalization Efforts is rather high.
Vrio Analysis
Hazard of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food market. Just a few entrants be successful in this market as there is a need to comprehend the consumer need which needs time while recent rivals are aware and has progressed with the customer loyalty over their products with time. There is low danger of new entrants to Snow Brand Milk Products B Reform And Revitalization Efforts as it has rather large network of distribution worldwide dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Help owes the largest share of market needing higher number of supply chains. In response, Snow Brand Milk Products B Reform And Revitalization Efforts has likewise been worried for its suppliers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Therefore, Snow Brand Milk Products B Reform And Revitalization Efforts makes sure to keep its customers pleased. This has led Snow Brand Milk Products B Reform And Revitalization Efforts to be one of the faithful business in eyes of its purchasers.

Threat of Substitutes.

There has actually been a fantastic threat of alternatives as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its items are not safe to use resulting in the reduced sale. Therefore, Snow Brand Milk Products B Reform And Revitalization Efforts began highlighting the health advantages of its items to cope up with the replacements.

Rival Analysis.

Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Help covers many of the popular consumer brands like Set Kat and Nescafe etc. About 29 brands among all of its brand names, each brand name made an income of about $1billion in 2010. Its major part of sale is in North America constituting about 42% of its all sales. In Europe and U.S. the leading major brand names sold by Snow Brand Milk Products B Reform And Revitalization Efforts in these states have a fantastic reliable share of market. Snow Brand Milk Products B Reform And Revitalization Efforts, Unilever and DANONE are two large markets of food and drinks as well as its primary competitors. In the year 2010, Snow Brand Milk Products B Reform And Revitalization Efforts had actually made its yearly profit by 26% increase since of its increased food and beverages sale particularly in cooking things, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting an increase of 38% in its earnings. Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Help decreased its sales expense by the adaptation of a brand-new accounting procedure. Unilever has number of staff members about 230,000 and functions in more than 160 nations and its London headquarter. It has become the second largest food and drink market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Snow Brand Milk Products B Reform And Revitalization Efforts. Unilever shares a market share of about 7.7 with Snow Brand Milk Products B Reform And Revitalization Efforts ending up being first and ranking DANONE as 3rd. Snow Brand Milk Products B Reform And Revitalization Efforts attracts local costumers by its low expense of the item with the local taste of the products preserving its top place in the international market. Snow Brand Milk Products B Reform And Revitalization Efforts company has about 280,000 staff members and functions in more than 197 countries edging its competitors in numerous regions. Snow Brand Milk Products B Reform And Revitalization Efforts has also minimized its cost of supply by presenting E-marketing in contrast to its competitors.

Note: A quick contrast of Snow Brand Milk Products B Reform And Revitalization Efforts with its close competitors is given in Display C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• Snow Brand Milk Products B Reform And Revitalization Efforts has an experience of about 140 years, enabling company to better carry out, in various circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Snow Brand Milk Products B Reform And Revitalization Efforts has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of Snow Brand Milk Products B Reform And Revitalization Efforts include; Maggi, Kit-Kat, Nescafe, and so on
• Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Help has large big quantity spending costs R&D as compare to its competitorsRivals making the company to launch release nutritious and innovative products.
• After embracing its NHW Method, the business has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Snow Brand Milk Products B Reform And Revitalization Efforts.
• Snow Brand Milk Products B Reform And Revitalization Efforts is a well-known brand with high consumer's loyalty and brand recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of numerous brand-new brand names of Snow Brand Milk Products B Reform And Revitalization Efforts.
Weaknesses.
• Acquisitions of those service, like; Kraft frozen Pizza service can offer an unfavorable signal to Snow Brand Milk Products B Reform And Revitalization Efforts customers about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather different. It will take long to alter the understanding of individuals ab out Snow Brand Milk Products B Reform And Revitalization Efforts as a company offering nutritious and healthy products.

Opportunities.

• Presenting more health related products makes it possible for the company to record the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has largest markets in the world. Thus expanding the market towards establishing countries can increase the Snow Brand Milk Products B Reform And Revitalization Efforts company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Solution consumers. For instance, teachers can recommend their students to purchase Snow Brand Milk Products B Reform And Revitalization Efforts products.

Hazards.

• Financial instability in countries, which are the prospective markets for Snow Brand Milk Products B Reform And Revitalization Efforts, can produce a number of concerns for Snow Brand Milk Products B Reform And Revitalization Efforts.
• Shifting of products from normal to healthier, results in extra costs and can cause decrease company's earnings margins.
• As Snow Brand Milk Products B Reform And Revitalization Efforts has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain problems.

Segmentation Analysis

Group Division

The group division of Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Help is based upon 4 elements; age, income, gender and profession. For instance, Snow Brand Milk Products B Reform And Revitalization Efforts produces numerous products associated with infants i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary products. Snow Brand Milk Products B Reform And Revitalization Efforts products are rather inexpensive by practically all levels, however its significant targeted consumers, in regards to income level are upper and middle middle level clients.

Geographical Segmentation

Geographical segmentation of Snow Brand Milk Products B Reform And Revitalization Efforts Case Study Help is made up of its existence in almost 86 nations. Its geographical segmentation is based upon two main factors i.e. typical earnings level of the customer along with the climate of the area. Singapore Snow Brand Milk Products B Reform And Revitalization Efforts Business's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Snow Brand Milk Products B Reform And Revitalization Efforts is based upon the character and life style of the consumer. For example, Snow Brand Milk Products B Reform And Revitalization Efforts 3 in 1 Coffee target those consumers whose lifestyle is quite hectic and do not have much time.

Behavioral Division

Snow Brand Milk Products B Reform And Revitalization Efforts Case Solution behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. Its extremely nutritious products target those customers who have a health conscious mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Snow Brand Milk Products B Reform And Revitalization Efforts Company is a broad variety analysis supplying the company with a chance to obtain a feasible competitive benefit against its rivals in the food and drink industry, summed up in Exhibit I.

Valuable

The resources utilized by the Snow Brand Milk Products B Reform And Revitalization Efforts business are important for the business or not. Such as the resources like finance, human resources, management of operations and specialists in marketing. This are a few of the essential important elements of for the identification of competitive benefit.

Unusual

The valuable resources used by Snow Brand Milk Products B Reform And Revitalization Efforts are even uncommon or expensive. If these resources are commonly discovered that it would be simpler for the competitors and the new rivals in the market to effortlessly relocate competition.

Imitation

The imitation process is pricey for the competitors of Snow Brand Milk Products B Reform And Revitalization Efforts Case Solution Company. It can be done only in 2 different techniques i.e. product duplication which is produced and manufactured by Snow Brand Milk Products B Reform And Revitalization Efforts Company and introducing of the alternative of the items with switching cost. This increases the risk of interruption to the recent structure of the industry.

Organization

This part of VRIO analysis handle the compatibility of the business to position in the market making efficient use of its valuable resources which are challenging to mimic. Often, the development of management is completely depending on the firm's execution method and team. Hence, this polishes the abilities of the firm by time based upon the choices made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are decreasing with increasing actual amount of costs reveals that the sales are increasing at a higher rate than its R&D spending, and allow the company to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator also shows a green light to the R&D spending, acquisitions and mergers.

Debt ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of debts. This increasing financial obligation ratio posture a hazard of default of Snow Brand Milk Products B Reform And Revitalization Efforts to its financiers and might lead a decreasing share prices. Therefore, in regards to increasing financial obligation ratio, the company must not spend much on R&D and must pay its existing debts to decrease the danger for investors.

The increasing risk of investors with increasing debt ratio and declining share prices can be observed by big decline of EPS of Snow Brand Milk Products B Reform And Revitalization Efforts Case Analysis stocks.

The sales growth of company is also low as compare to its mergers and acquisitions due to slow perception building of customers. This slow growth also impede company to additional invest in its acquisitions and mergers.( Snow Brand Milk Products B Reform And Revitalization Efforts, Snow Brand Milk Products B Reform And Revitalization Efforts Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of graphs and computations given in the Displays D and E.

TWOS Analysis.

TWOS analysis can be used to derive various methods based on the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibition H.

Techniques to exploit Opportunities utilizing Strengths.

Snow Brand Milk Products B Reform And Revitalization Efforts Case Help should introduce more ingenious products by big quantity of R&D Spending and acquisitions and mergers. It could increase the market share of Snow Brand Milk Products B Reform And Revitalization Efforts and increase the revenue margins for the business. It might also supply Snow Brand Milk Products B Reform And Revitalization Efforts a long term competitive benefit over its rivals.

The international expansion of Snow Brand Milk Products B Reform And Revitalization Efforts should be focused on market capturing of establishing countries by growth, bring in more clients through consumer's loyalty. As developing countries are more populated than developed nations, it might increase the customer circle of Snow Brand Milk Products B Reform And Revitalization Efforts.

Strategies to Get Rid Of Weaknesses to Make Use Of Opportunities.

Snow Brand Milk Products B Reform And Revitalization Efforts Case Solution ought to do careful acquisition and merger of companies, as it could affect the consumer's and society's understandings about Snow Brand Milk Products B Reform And Revitalization Efforts. It needs to acquire and combine with those business which have a market credibility of healthy and healthy companies. It would enhance the understandings of consumers about Snow Brand Milk Products B Reform And Revitalization Efforts.

Snow Brand Milk Products B Reform And Revitalization Efforts should not just invest its R&D on innovation, rather than it should also concentrate on the R&D spending over assessment of cost of different healthy products. This would increase cost efficiency of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Methods to use strengths to conquer hazards.

Snow Brand Milk Products B Reform And Revitalization Efforts Case Help ought to relocate to not only developing but also to industrialized nations. It should expands its geographical growth. This wide geographical growth towards establishing and established nations would minimize the risk of potential losses in times of instability in various countries. It must widen its circle to numerous nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weak points to avoid dangers.

Snow Brand Milk Products B Reform And Revitalization Efforts should wisely control its acquisitions to avoid the threat of mistaken belief from the consumers about Snow Brand Milk Products B Reform And Revitalization Efforts. It needs to combine and acquire with those countries having a goodwill of being a healthy business in the market. This would not only improve the understanding of consumers about Snow Brand Milk Products B Reform And Revitalization Efforts however would also increase the sales, profit margins and market share of Snow Brand Milk Products B Reform And Revitalization Efforts. It would also make it possible for the business to use its potential resources effectively on its other operations instead of acquisitions of those companies slowing the NHW strategy growth.

Alternatives.

In order to sustain the brand in the market and keep the client intact with the brand name, there are two alternatives:.

Alternative: 1.

The Company should invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall properties of the company, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The company can resell the acquired units in the market, if it fails to execute its strategy. Nevertheless, amount invest in the R&D could not be restored, and it will be considered completely sunk expense, if it do not give possible outcomes.
3. Spending on R&D provide sluggish growth in sales, as it takes very long time to introduce an item. Acquisitions supply quick outcomes, as it supply the company already developed item, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to face misunderstanding of consumers about Snow Brand Milk Products B Reform And Revitalization Efforts core worths of healthy and healthy products.
2. Big costs on acquisitions than R&D would send out a signal of business's ineffectiveness of developing innovative items, and would outcomes in consumer's dissatisfaction.
3. Large acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making business not able to introduce brand-new ingenious items.

Option: 2

The Company should spend more on its R&D instead of acquisitions.

Pros:

1. It would enable the company to produce more ingenious items.
2. It would supply the business a strong competitive position in the market.
3. It would enable the business to increase its targeted consumers by introducing those items which can be provided to a totally brand-new market segment.
4. Innovative products will supply long term advantages and high market share in long term.

Cons:

1. It would decrease the profit margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would affect the company at large. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the financiers, and could result I declining stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.

Pros:

1. It would allow the business to present new innovative items with less threat of converting the spending on R&D into sunk expense.
2. It would supply a favorable signal to the financiers, as the overall properties of the business would increase with its substantial R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the business's overall wealth in addition to in terms of innovative products.

Cons:

1. Risk of conversion of R&D spending into sunk cost, greater than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lesser than option 1.
3. Intro of less number of innovative items than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is advised that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and innovative products in the market it would likewise reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs as well, as financiers are willing to invest more in companies with significant R&D spending and boost in the total worth of the company.

Action and execution Strategy

Strategy can be implemented efficiently by establishing certain short-term along with long term strategies. These plans might be as follows;

Short-term Plan (0-1 year).

• Under the short term plan Snow Brand Milk Products B Reform And Revitalization Efforts Case Analysis need to perform numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its profits.
• Evaluate the existing target market in addition to the marketplace segment which is not include in the company's circle.
• Evaluate the current monetary data to determine the amount that ought to be invested in the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that how much quantity needs to be spent on R&D.

Mid Term Strategy (1-5 years).

• Obtain those companies in which the business has potential experience to handle. Get most beneficial companies with a strong dedication to health, to construct the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Snow Brand Milk Products B Reform And Revitalization Efforts values and vision and to avoid prospective risk of sunk cost.

Long Term Plan (1-10 years).

• Acquire organizations with health along with taste element, as the base for the Snow Brand Milk Products B Reform And Revitalization Efforts as a business producing healthy items has actually been developed under midterm plan and now the business could move towards taste factor too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.

Conclusion.
Recommendations
Snow Brand Milk Products B Reform And Revitalization Efforts has stayed the top market gamer for more than a years. It has actually institutionalised its techniques and culture to align itself with the marketplace changes and client habits, which has eventually permitted it to sustain its market share. Though, Snow Brand Milk Products B Reform And Revitalization Efforts has actually established substantial market share and brand name identity in the metropolitan markets, it is suggested that the business should focus on the backwoods in terms of establishing brand name loyalty, equity, and awareness, such can be done by developing a particular brand allocation strategy through trade marketing strategies, that draw clear distinction between Snow Brand Milk Products B Reform And Revitalization Efforts Case Analysis products and other rival items. Snow Brand Milk Products B Reform And Revitalization Efforts ought to take advantage of its brand image of healthy and safe food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the company to develop brand name equity for freshly introduced and currently produced items on a greater platform, making the effective usage of resources and brand name image in the market.