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Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Solution and Analysis


Intro

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Analysis is currently one of the most significant food chains worldwide. It was established by Henri Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company in 1866, a German Pharmacist who first launched "Farine Lactee"; a combination of flour and milk to feed babies and decrease mortality rate. At the very same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Business. The 2 became rivals in the beginning however later on merged in 1905, leading to the birth of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is now a transnational company. Unlike other multinational companies, it has senior executives from different nations and tries to make choices considering the whole world. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Solution presently has more than 500 factories around the world and a network spread across 86 countries.

Function

The purpose of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. It wants to help the world in shaping a healthy and much better future for it. It likewise wishes to encourage individuals to live a healthy life. While ensuring that the company is prospering in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to consume. It wants to be innovative and at the same time comprehend the requirements and requirements of its clients. Its vision is to grow fast and provide items that would please the requirements of each age group. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company imagines to establish a well-trained workforce which would help the business to grow.

Mission.

Nestlé's mission is that as presently, it is the leading company in the food industry, it believes in 'Excellent Food, Excellent Life". Its objective is to supply its consumers with a range of options that are healthy and best in taste also. It is focused on supplying the best food to its customers throughout the day and night.

Products.
Executive Summary
Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help has a large range of items that it provides to its customers. Its items include food for infants, cereals, dairy products, treats, chocolates, food for family pet and bottled water. It has around four hundred and fifty (450) factories worldwide and around 328,000 employees. In 2011, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company was noted as the most rewarding organization.

Objectives and objectives.

• Remembering the vision and objective of the corporation, the business has set its goals and objectives. These goals and goals are listed below.
• One goal of the business is to reach zero garbage dump status.
• Another objective of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is to squander minimum food during production. Most often, the food produced is wasted even before it reaches the consumers.
• Another thing that Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is dealing with is to enhance its packaging in such a way that it would assist it to decrease those issues and would likewise guarantee the shipment of high quality of its products to its consumers.
• Meet international requirements of the environment.
• Build a relationship based upon trust with its customers, business partners, staff members, and federal government.

Important Issues.

Recently, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company is focusing more towards the strategy of NHW and investing more of its revenues on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW technique. Nevertheless, the target of the business is not attained as the sales were expected to grow higher at the rate of 10% annually and the operating margins to increase by 20%, given up Exhibition H. There is a need to focus more on the sales then the development technology. Otherwise, it might result in the decreased income rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Method, Vision and Goals.

The current Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company technique is based upon the concept of Nutritious, Health and Wellness (NHW). This method handles the concept to bringing change in the customer preferences about food and making the food things much healthier concerning about the health problems.

The vision of this strategy is based upon the key approach i.e. 60/40+ which just means that the products will have a score of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be made with additional nutritional worth in contrast to all other items in market acquiring it a plus on its dietary material.

This strategy was embraced to bring more healthy plus tasty foods and drinks in market than ever. In competition with other business, with an intent of keeping its trust over consumers as Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Business has actually gained more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by using PESTLE analysis, given up Exhibition A. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company works under the guidelines and guidelines directed by federal government and food authority. The company is more concentrated on its products and services to make certain about the item quality and safety. This analysis will help in understanding environment of external market in the worldwide food and drink industries. (Parera, 2017).

Political.
Swot Analysis
The political influence on the business is greatly influenced by the public law and guidelines. The company has to satisfy its requirements supplied by government otherwise it needs to pay fine. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is greatly supported by Government to fulfill all the requirements of requirements like acts of health and wellness. In efforts to manufacture great food, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is altering the requirements of food and drink manufacturing. This may cause the infraction of governmental guidelines and policies.

Economic.

Initiation of the business where the capital earnings of each private matters for the increased net sale as this varies country-to-country. The economy of the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company in U.S. is growing year by year with variable products launch particularly focusing on the nutritional food for infants.

Social.

The social environment keeps altering with respect to time like the mindset of the consumer in addition to their lifestyles. Any product or service of any company can not be successful until the business is not concerned about the living system of the consumer. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is taking procedures to satisfy its goals as the world remains in search of healthy and tasty food.

Technological.

In the development of business, strategic measures are rather necessary. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is among the leading well-known multinational firm and by time it invests in various departments to take its items to new level. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is investing more on its R&D to make its items healthier and healthy offering consumers with health benefits.

Legal.

There is no such impact of legal factors of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as it is more concerned over its guidelines and laws.

Environmental

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, in regards to environmental impact is committed to operate in eco-friendly environment with conservation of the natural resources and energy. If the resources used are recyclable or not, as due to the production of bigger number of products there might be a danger.

Competitive Forces Analysis (Porter's Five Forces Model).

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help has gotten a variety of companies that assisted it in diversification and development of its item's profile. This is the thorough description of the Porter's model of 5 forces of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company, given in Display B.

Competitiveness.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is one of the top company in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is running well in this race for last 150 years. The competitors of other companies with Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is rather high.
Vrio Analysis
Risk of New Entrants.

A variety of barriers are there for the new entrants to occur in the consumer food industry. Just a few entrants prosper in this industry as there is a need to comprehend the customer requirement which needs time while current rivals are aware and has progressed with the consumer commitment over their products with time. There is low hazard of brand-new entrants to Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as it has quite big network of circulation globally controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company owes the largest share of market requiring greater number of supply chains. This triggers it to be a picturesque buyer for the providers. Any of the supplier has actually never revealed any complain about rate and the bargaining power is also low. In response, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has also been worried for its suppliers as it believes in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the purchasers due to terrific competitors. Switching cost is quite low for the consumers as many business sale a number of comparable items. This appears to be a great danger for any company. Hence, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help ensures to keep its clients satisfied. This has actually led Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company to be among the loyal business in eyes of its purchasers.

Risk of Replacements.

There has been a terrific danger of substitutes as there are substitutes of a few of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that a few of its items are not safe to utilize leading to the decreased sale. Thus, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company began highlighting the health advantages of its items to cope up with the substitutes.

Rival Analysis.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Analysis covers a lot of the popular consumer brands like Package Kat and Nescafe and so on. About 29 brand names among all of its brand names, each brand earned an earnings of about $1billion in 2010. Its huge part of sale remains in The United States and Canada constituting about 42% of its all sales. In Europe and U.S. the top major brand names sold by Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company in these states have a fantastic respectable share of market. Likewise Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, Unilever and DANONE are 2 large industries of food and drinks as well as its primary rivals. In the year 2010, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company had actually made its annual revenue by 26% boost due to the fact that of its increased food and beverages sale particularly in cooking stuff, ice-cream, beverages based on tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting a boost of 38% in its profits. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help lowered its sales expense by the adaptation of a brand-new accounting treatment. Unilever has variety of workers about 230,000 and functions in more than 160 nations and its London headquarter as well. It has actually become the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. Unilever shares a market share of about 7.7 with Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company ending up being ranking and first DANONE as third. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company brings in regional customers by its low cost of the product with the local taste of the items maintaining its first place in the international market. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company business has about 280,000 workers and functions in more than 197 nations edging its rivals in many regions. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has also decreased its expense of supply by introducing E-marketing in contrast to its rivals.

Note: A brief comparison of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company with its close rivals is given in Exhibition C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.

Strengths.

• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has an experience of about 140 years, enabling company to better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company include; Maggi, Kit-Kat, Nescafe, etc.
• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Solution has large big of spending on R&D as compare to its competitors, making the company business launch introduce innovative and nutritious productsItems
• After embracing its NHW Method, the business has actually done large quantity of mergers and acquisitions which increase the sales development and improve market position of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.
• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is a widely known brand with high customer's commitment and brand name recall. This brand name commitment of customers increases the opportunities of simple market adoption of various new brands of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.
Weaknesses.
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer an unfavorable signal to Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather different. It will take long to alter the perception of people ab out Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as a business selling healthy and healthy items.

Opportunities.

• Presenting more health related products makes it possible for the business to capture the market in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets on the planet. Broadening the market towards developing nations can enhance the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Solution consumers. For instance, instructors can suggest their students to purchase Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company items.

Dangers.

• Economic instability in countries, which are the possible markets for Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, can produce several problems for Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.
• Shifting of items from typical to much healthier, leads to additional costs and can result in decrease business's profit margins.
• As Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.

Division Analysis

Group Division

The group segmentation of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Analysis is based on 4 aspects; age, gender, income and profession. For example, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company produces a number of products related to babies i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company items are quite budget friendly by almost all levels, but its major targeted consumers, in regards to income level are middle and upper middle level consumers.

Geographical Division

Geographical division of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help is made up of its presence in practically 86 nations. Its geographical division is based upon 2 primary factors i.e. average earnings level of the consumer along with the environment of the area. Singapore Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company's segmentation is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is based upon the personality and life style of the client. For instance, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company 3 in 1 Coffee target those clients whose life style is rather hectic and do not have much time.

Behavioral Segmentation

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Analysis behavioral segmentation is based upon the attitude understanding and awareness of the customer. Its extremely nutritious products target those customers who have a health conscious attitude towards their consumptions.

VRIO Analysis

The VRIO analysis of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company is a broad range analysis providing the company with an opportunity to acquire a viable competitive benefit against its rivals in the food and drink market, summarized in Exhibition I.

Prized Possession

The resources used by the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company business are valuable for the company or not. Such as the resources like finance, human resources, management of operations and professionals in marketing. This are some of the crucial important elements of for the identification of competitive advantage.

Unusual

The important resources used by Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company are costly or even unusual. , if these resources are typically found that it would be much easier for the competitors and the brand-new competitors in the market to easily move in competition.

Replica

The imitation procedure is pricey for the rivals of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Analysis Company. Nevertheless, it can be done only in 2 different techniques i.e. product duplication which is produced and made by Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company and introducing of the replacement of the items with changing cost. This increases the threat of interruption to the current structure of the market.

Company

This part of VRIO analysis deals with the compatibility of the company to position in the market making efficient usage of its valuable resources which are difficult to imitate. Often, the development of management is completely based on the firm's execution method and team. Thus, this polishes the abilities of the company by time based on the choices made by company for the development of its strategic capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are declining with increasing actual amount of spending shows that the sales are increasing at a greater rate than its R&D spending, and permit the business to more spend on R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator also reveals a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio present a danger of default of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company to its investors and might lead a declining share prices. In terms of increasing debt ratio, the company must not invest much on R&D and should pay its current debts to decrease the danger for financiers.

The increasing threat of investors with increasing financial obligation ratio and declining share costs can be observed by big decline of EPS of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Analysis stocks.

The sales development of company is likewise low as compare to its acquisitions and mergers due to slow understanding building of customers. This slow development likewise hinder company to additional spend on its acquisitions and mergers.( Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Exhibits D and E.

TWOS Analysis.

2 analysis can be used to obtain various techniques based on the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Analysis must present more ingenious items by big quantity of R&D Spending and mergers and acquisitions. It might increase the market share of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company and increase the earnings margins for the company. It could also offer Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company a long term competitive advantage over its rivals.

The global expansion of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company should be focused on market recording of establishing countries by growth, bring in more consumers through client's commitment. As establishing countries are more populated than developed countries, it might increase the client circle of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.

Methods to Conquer Weaknesses to Make Use Of Opportunities.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Analysis should do mindful acquisition and merger of companies, as it could impact the customer's and society's understandings about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. It ought to get and combine with those business which have a market track record of nutritious and healthy business. It would enhance the perceptions of consumers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company needs to not just spend its R&D on innovation, instead of it should likewise concentrate on the R&D costs over evaluation of expense of numerous healthy products. This would increase expense efficiency of its products, which will lead to increasing its sales, due to declining costs, and margins.

Methods to use strengths to overcome hazards.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company must move to not only developing but likewise to developed nations. It needs to expand its circle to numerous countries like Unilever which operates in about 170 plus countries.

Techniques to overcome weak points to prevent threats.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company must carefully manage its acquisitions to avoid the threat of mistaken belief from the customers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. It ought to obtain and combine with those countries having a goodwill of being a healthy company in the market. This would not just improve the understanding of consumers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company however would also increase the sales, revenue margins and market share of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. It would likewise allow the company to use its potential resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW strategy growth.

Alternatives.

In order to sustain the brand in the market and keep the consumer intact with the brand, there are 2 options:.

Option: 1.

The Business must invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total properties of the company, increasing the wealth of the company. Costs on R&D would be sunk expense.
2. The company can resell the obtained systems in the market, if it fails to implement its technique. However, quantity spend on the R&D might not be revived, and it will be thought about totally sunk expense, if it do not provide potential results.
3. Spending on R&D offer slow development in sales, as it takes long time to introduce a product. Acquisitions provide fast results, as it supply the business currently established product, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to face misconception of consumers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company core values of healthy and healthy products.
2. Large spending on acquisitions than R&D would send a signal of company's inadequacy of establishing innovative products, and would results in consumer's frustration also.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making business unable to introduce new ingenious items.

Alternative: 2

The Business ought to invest more on its R&D instead of acquisitions.

Pros:

1. It would make it possible for the company to produce more innovative products.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted customers by presenting those items which can be offered to a totally new market sector.
4. Ingenious products will provide long term benefits and high market share in long term.

Cons:

1. It would reduce the revenue margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would impact the company at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might offer a negative signal to the financiers, and could result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.

Pros:

1. It would enable the business to present brand-new innovative items with less danger of transforming the spending on R&D into sunk expense.
2. It would provide a favorable signal to the financiers, as the total assets of the business would increase with its considerable R&D costs.
3. It would not affect the revenue margins of the business at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the company's total wealth in addition to in terms of innovative items.

Cons:

1. Risk of conversion of R&D spending into sunk cost, higher than option 1 lesser than alternative 2.
2. Threat of misconception about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative items than alternative 2 and high number of ingenious items than alternative 1.

Suggestion

With the deep analysis of the above options, it is recommended that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just introduce ingenious and brand-new products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices too, as investors want to invest more in business with significant R&D costs and increase in the total worth of the business.

Action and implementation Technique

Strategy can be carried out efficiently by developing specific short term along with long term strategies. These plans might be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Solution should perform different activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate most of its profits.
• Examine the current target market along with the marketplace segment which is not include in the business's circle.
• Analyze the existing monetary information to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much quantity should be spent on R&D.

Mid Term Plan (1-5 years).

• Acquire those companies in which the business has prospective experience to deal with. Get most favorable organizations with a strong commitment to health, to build the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company values and vision and to prevent potential danger of sunk cost.

Long Term Plan (1-10 years).

• Acquire companies with health in addition to taste element, as the base for the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as a business producing healthy products has been constructed under midterm strategy and now the business might move towards taste aspect as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.

Conclusion.
Recommendations
Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has actually remained the leading market gamer for more than a years. It has institutionalized its strategies and culture to align itself with the market modifications and customer habits, which has eventually allowed it to sustain its market share. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has developed considerable market share and brand name identity in the city markets, it is suggested that the company needs to focus on the rural areas in terms of establishing brand name awareness, loyalty, and equity, such can be done by developing a specific brand name allocation technique through trade marketing tactics, that draw clear distinction in between Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company products and other rival products. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company needs to leverage its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to establish brand equity for freshly presented and currently produced products on a higher platform, making the reliable use of resources and brand name image in the market.