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Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Online Case Analysis

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Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Solution and Analysis


Introduction

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is currently one of the greatest food chains worldwide. It was established by Henri Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company in 1866, a German Pharmacist who initially launched "Farine Lactee"; a combination of flour and milk to feed babies and decrease death rate.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is now a global business. Unlike other international companies, it has senior executives from various countries and tries to make decisions considering the entire world. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Solution currently has more than 500 factories worldwide and a network spread throughout 86 nations.

Purpose

The function of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to provide its clients with food that is healthy, high in quality and safe to eat. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company imagines to establish a trained labor force which would assist the company to grow.

Objective.

Nestlé's mission is that as presently, it is the leading company in the food industry, it believes in 'Excellent Food, Excellent Life". Its objective is to offer its consumers with a range of options that are healthy and best in taste. It is concentrated on offering the best food to its consumers throughout the day and night.

Products.
Executive Summary
Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has a broad variety of items that it uses to its clients. In 2011, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company was listed as the most rewarding organization.

Goals and Objectives.

• Bearing in mind the vision and mission of the corporation, the business has put down its objectives and goals. These objectives and goals are noted below.
• One goal of the company is to reach absolutely no land fill status. It is working toward absolutely no waste, where no waste of the factory is landfilled. It encourages its employees to take the most out of the by-products. (Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, aboutus, 2017).
• Another objective of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is to squander minimum food during production. Frequently, the food produced is wasted even before it reaches the clients.
• Another thing that Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is working on is to enhance its product packaging in such a way that it would help it to minimize the above-mentioned issues and would also guarantee the shipment of high quality of its items to its clients.
• Meet international requirements of the environment.
• Build a relationship based upon trust with its consumers, service partners, employees, and government.

Important Problems.

Recently, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Analysis Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Method, Vision and Goals.

The existing Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company strategy is based on the concept of Nutritious, Health and Health (NHW). This strategy handles the concept to bringing change in the consumer preferences about food and making the food things healthier concerning about the health issues.

The vision of this strategy is based upon the secret technique i.e. 60/40+ which just indicates that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be manufactured with extra nutritional worth in contrast to all other items in market getting it a plus on its dietary material.

This technique was embraced to bring more yummy plus healthy foods and drinks in market than ever. In competitors with other business, with an intention of maintaining its trust over clients as Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company has actually gained more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by utilizing PESTLE analysis, provided in Display A. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company works under the rules and policies directed by government and food authority. The company is more focused on its services and products to make sure about the product quality and safety.

Political.
Swot Analysis
The political impact on the business is considerably influenced by the government laws and regulations. The company needs to meet its requirements provided by government otherwise it needs to pay fine. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is significantly supported by Federal government to meet all the criteria of requirements like acts of health and safety. In efforts to make excellent food, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is changing the requirements of food and drink production. This might cause the violation of governmental guidelines and regulations.

Economic.

Initiation of business where the capital earnings of each specific matters for the increased net sale as this differs country-to-country. The economy of the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company in U.S. is growing year by year with variable items launch especially focusing on the nutritional food for infants.

Social.

The social environment keeps altering with regard to time like the attitude of the customer along with their lifestyles. Any services or product of any company can not succeed up until the company is not worried about the living system of the consumer. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is taking procedures to satisfy its goals as the world remains in search of healthy and yummy food.

Technological.

In the advancement of business, tactical measures are rather necessary. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is among the leading famous international company and by time it invests in various departments to take its products to new level. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is investing more on its R&D to make its products much healthier and nutritious offering customers with health benefits.

Legal.

There is no such effect of legal factors of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as it is more worried over its laws and policies.

Environmental

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, in regards to ecological impact is dedicated to work in environmentally friendly environment with preservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the production of larger number of products there may be a danger.

Competitive Forces Analysis (Porter's 5 Forces Design).

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Analysis has acquired a number of business that helped it in diversity and development of its product's profile. This is the detailed explanation of the Porter's design of five forces of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Business, given up Exhibition B.

Competitiveness.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is one of the top company in this competitive industry with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is running well in this race for last 150 years. The competition of other companies with Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is quite high.
Vrio Analysis
Hazard of New Entrants.

A number of barriers are there for the brand-new entrants to occur in the customer food industry. Just a couple of entrants succeed in this industry as there is a need to understand the customer need which needs time while current rivals are aware and has actually progressed with the consumer loyalty over their products with time. There is low risk of brand-new entrants to Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as it has rather large network of distribution globally controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink market, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company owes the largest share of market needing greater number of supply chains. This triggers it to be an idyllic buyer for the providers. Any of the provider has actually never ever revealed any grumble about rate and the bargaining power is likewise low. In response, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has actually likewise been worried for its providers as it thinks in long-lasting relations.

Bargaining Power of Purchasers.

Therefore, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company makes sure to keep its consumers pleased. This has led Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company to be one of the faithful company in eyes of its purchasers.

Danger of Alternatives.

There has been a fantastic hazard of alternatives as there are substitutes of a few of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that some of its items are not safe to use resulting in the decreased sale. Therefore, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company started highlighting the health advantages of its products to cope up with the substitutes.

Competitor Analysis.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Solution covers many of the popular customer brands like Set Kat and Nescafe and so on. About 29 brand names among all of its brands, each brand name earned a profits of about $1billion in 2010. Its major part of sale is in North America constituting about 42% of its all sales. In Europe and U.S. the leading major brands offered by Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company in these states have a fantastic reliable share of market. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, Unilever and DANONE are two large industries of food and beverages as well as its primary competitors. In the year 2010, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company had earned its yearly earnings by 26% increase because of its increased food and drinks sale specifically in cooking things, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting an increase of 38% in its earnings. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Analysis lowered its sales cost by the adaptation of a brand-new accounting procedure. Unilever has variety of employees about 230,000 and functions in more than 160 nations and its London headquarter too. It has become the second largest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. Unilever shares a market share of about 7.7 with Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company ending up being ranking and very first DANONE as third. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company draws in regional clients by its low cost of the product with the regional taste of the products maintaining its top place in the worldwide market. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company business has about 280,000 staff members and functions in more than 197 countries edging its competitors in numerous areas. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has likewise lowered its cost of supply by presenting E-marketing in contrast to its rivals.

Keep in mind: A quick comparison of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company with its close rivals is given up Display C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.

Strengths.

• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has an experience of about 140 years, enabling business to better carry out, in various scenarios.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company include; Maggi, Kit-Kat, Nescafe, and so on
• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help has large amount of spending on R&D as compare to its competitors, making the company business launch release nutritious ingenious innovative products.
• After embracing its NHW Technique, the business has actually done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.
• Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is a well-known brand with high consumer's loyalty and brand name recall. This brand name commitment of consumers increases the chances of easy market adoption of different new brand names of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.
Weaknesses.
• Acquisitions of those company, like; Kraft frozen Pizza business can offer a negative signal to Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to alter the understanding of people ab out Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as a company offering healthy and healthy items.

Opportunities.

• Presenting more health related items makes it possible for the company to record the market in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. Broadening the market towards developing countries can enhance the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help customers. For example, teachers can advise their students to acquire Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company items.

Dangers.

• Financial instability in countries, which are the prospective markets for Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, can develop numerous concerns for Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.
• Shifting of products from regular to healthier, results in extra costs and can result in decrease company's profit margins.
• As Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.

Segmentation Analysis

Market Segmentation

The market segmentation of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Help is based on 4 aspects; age, occupation, earnings and gender. For example, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company produces several items connected to infants i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary items. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company items are quite affordable by almost all levels, but its major targeted customers, in terms of earnings level are upper and middle middle level clients.

Geographical Segmentation

Geographical division of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Study Analysis is made up of its presence in almost 86 nations. Its geographical segmentation is based upon 2 primary elements i.e. typical income level of the customer as well as the climate of the area. Singapore Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company's segmentation is done on the basis of the weather condition of the area i.e. hot, cold or warm.

Psychographic Segmentation

Psychographic division of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company is based upon the character and life style of the customer. For instance, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company 3 in 1 Coffee target those clients whose life style is rather hectic and don't have much time.

Behavioral Segmentation

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Solution behavioral segmentation is based upon the attitude knowledge and awareness of the client. Its highly nutritious products target those customers who have a health mindful mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Business is a broad variety analysis providing the organization with an opportunity to obtain a viable competitive benefit against its rivals in the food and beverage market, summed up in Exhibition I.

Valuable

The resources utilized by the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company business are important for the business or not. Such as the resources like financing, human resources, management of operations and professionals in marketing. This are a few of the essential valuable elements of for the recognition of competitive benefit.

Rare

The important resources made use of by Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company are costly or even rare. , if these resources are commonly found that it would be simpler for the competitors and the new rivals in the market to easily move in competitors.

Replica

The imitation process is pricey for the rivals of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Help Company. Nevertheless, it can be done only in 2 different methods i.e. item duplication which is produced and manufactured by Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Company and launching of the substitute of the items with changing expense. This increases the danger of disturbance to the current structure of the market.

Company

This part of VRIO analysis handle the compatibility of the business to place in the market making efficient use of its important resources which are challenging to imitate. Regularly, the development of management is completely based on the firm's execution method and team. Hence, this polishes the skills of the firm by time based on the decisions made by company for the progression of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D costs, and enable the company to more spend on R&D.

Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indication also reveals a green light to the R&D spending, mergers and acquisitions.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing financial obligation ratio position a danger of default of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company to its investors and might lead a declining share rates. In terms of increasing financial obligation ratio, the firm needs to not spend much on R&D and needs to pay its existing financial obligations to decrease the risk for financiers.

The increasing risk of investors with increasing financial obligation ratio and declining share rates can be observed by huge decrease of EPS of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Help stocks.

The sales development of company is also low as compare to its acquisitions and mergers due to slow understanding building of consumers. This sluggish development likewise hinder company to further spend on its mergers and acquisitions.( Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company, Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of estimations and Charts given in the Displays D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain different strategies based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given in Display H.

Methods to make use of Opportunities using Strengths.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Help ought to introduce more ingenious items by large amount of R&D Spending and acquisitions and mergers. It might increase the market share of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company and increase the earnings margins for the company. It could likewise offer Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company a long term competitive benefit over its competitors.

The worldwide growth of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company ought to be focused on market catching of establishing nations by growth, drawing in more customers through customer's loyalty. As developing nations are more populated than developed countries, it could increase the customer circle of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.

Techniques to Overcome Weak Points to Exploit Opportunities.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Solution needs to do cautious acquisition and merger of companies, as it might affect the client's and society's understandings about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. It should obtain and combine with those companies which have a market credibility of nutritious and healthy companies. It would improve the understandings of consumers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company must not only invest its R&D on development, rather than it ought to also concentrate on the R&D costs over assessment of expense of different nutritious products. This would increase cost effectiveness of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Techniques to utilize strengths to conquer threats.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company ought to move to not only establishing but also to industrialized countries. It ought to widen its circle to different countries like Unilever which runs in about 170 plus countries.

Techniques to get rid of weak points to prevent risks.

Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company should carefully control its acquisitions to avoid the danger of misunderstanding from the consumers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. It needs to acquire and combine with those countries having a goodwill of being a healthy business in the market. This would not only improve the understanding of customers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company however would also increase the sales, earnings margins and market share of Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company. It would likewise enable the company to use its prospective resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW technique growth.

Alternatives.

In order to sustain the brand in the market and keep the customer intact with the brand name, there are two alternatives:.

Option: 1.

The Business needs to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the business, increasing the wealth of the company. Nevertheless, costs on R&D would be sunk cost.
2. The company can resell the obtained units in the market, if it fails to implement its technique. Amount invest on the R&D could not be revived, and it will be considered completely sunk cost, if it do not offer prospective outcomes.
3. Spending on R&D supply sluggish growth in sales, as it takes long period of time to introduce a product. Acquisitions supply quick outcomes, as it provide the business already established product, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the company to face mistaken belief of customers about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company core worths of healthy and healthy items.
2. Big spending on acquisitions than R&D would send out a signal of business's inadequacy of establishing innovative items, and would results in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the company by the products which are already present in the market, making business unable to present brand-new innovative items.

Option: 2

The Company needs to invest more on its R&D rather than acquisitions.

Pros:

1. It would allow the company to produce more innovative products.
2. It would offer the business a strong competitive position in the market.
3. It would allow the business to increase its targeted clients by presenting those products which can be provided to a completely brand-new market segment.
4. Ingenious products will offer long term advantages and high market share in long run.

Cons:

1. It would decrease the profit margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk expense, and would impact the company at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might supply an unfavorable signal to the investors, and might result I declining stock prices.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would permit the business to introduce new ingenious items with less threat of transforming the spending on R&D into sunk cost.
2. It would offer a positive signal to the investors, as the total assets of the company would increase with its considerable R&D costs.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the company's total wealth along with in terms of ingenious products.

Cons:

1. Threat of conversion of R&D costs into sunk cost, higher than option 1 lesser than alternative 2.
2. Risk of misunderstanding about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of ingenious products than alternative 2 and high variety of innovative items than alternative 1.

Suggestion

With the deep analysis of the above alternatives, it is recommended that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates too, as investors are willing to invest more in business with substantial R&D spending and increase in the overall worth of the company.

Action and application Technique

Strategy can be implemented effectively by developing certain short term along with long term strategies. These plans could be as follows;

Short-term Plan (0-1 year).

• Under the short-term plan Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company Case Help ought to perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create the majority of its earnings.
• Analyze the existing target audience in addition to the market sector which is not consist of in the company's circle.
• Examine the present financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much amount should be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those organizations in which the company has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to develop the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company values and vision and to avoid potential threat of sunk cost.

Long Term Strategy (1-10 years).

• Acquire companies with health in addition to taste aspect, as the base for the Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company as a business producing healthy products has been constructed under midterm plan and now the company could move towards taste factor as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.

Conclusion.
Recommendations
Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has actually remained the leading market gamer for more than a years. It has institutionalised its methods and culture to align itself with the market changes and client behavior, which has actually eventually enabled it to sustain its market share. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company has actually developed significant market share and brand name identity in the metropolitan markets, it is suggested that the company should focus on the rural areas in terms of establishing brand name awareness, equity, and commitment, such can be done by creating a specific brand name allocation method through trade marketing methods, that draw clear difference in between Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company items and other rival items. Sofame Technologies Inc Sparking Growth In A Mature Manufacturing Company must utilize its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will permit the company to develop brand equity for newly presented and currently produced products on a higher platform, making the efficient usage of resources and brand name image in the market.