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Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Online Case Analysis

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Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Solution and Analysis


Intro

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Solution is presently one of the greatest food chains worldwide. It was established by Henri Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to reduce and feed infants mortality rate. At the very same time, the Page siblings from Switzerland likewise found The Anglo-Swiss Condensed Milk Company. The two became rivals at first however later combined in 1905, leading to the birth of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump.

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is now a global company. Unlike other international companies, it has senior executives from different nations and tries to make choices thinking about the entire world. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Solution presently has more than 500 factories worldwide and a network spread throughout 86 countries.

Purpose

The purpose of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Corporation is to boost the lifestyle of people by playing its part and providing healthy food. It wants to help the world in forming a healthy and better future for it. It likewise wishes to encourage people to live a healthy life. While making sure that the company is prospering in the long run, that's how it plays its part for a much better and healthy future

Vision

Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to eat. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump pictures to develop a trained labor force which would assist the business to grow.

Mission.

Nestlé's objective is that as currently, it is the leading company in the food market, it thinks in 'Great Food, Great Life". Its mission is to supply its consumers with a range of choices that are healthy and finest in taste as well. It is focused on providing the very best food to its clients throughout the day and night.

Products.
Executive Summary
Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump has a broad variety of products that it provides to its consumers. In 2011, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump was noted as the most rewarding company.

Goals and objectives.

• Bearing in mind the vision and mission of the corporation, the company has actually put down its objectives and goals. These goals and objectives are listed below.
• One goal of the company is to reach absolutely no landfill status.
• Another goal of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is to waste minimum food throughout production. Usually, the food produced is wasted even before it reaches the consumers.
• Another thing that Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is dealing with is to enhance its packaging in such a way that it would assist it to decrease those complications and would also ensure the delivery of high quality of its products to its customers.
• Meet international standards of the environment.
• Develop a relationship based upon trust with its consumers, organisation partners, workers, and government.

Crucial Issues.

Just Recently, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW method. Nevertheless, the target of the business is not attained as the sales were anticipated to grow greater at the rate of 10% annually and the operating margins to increase by 20%, given in Exhibit H. There is a need to focus more on the sales then the development technology. Otherwise, it might result in the declined profits rate. (Henderson, 2012).

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Technique, Vision and Goals.

The current Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump method is based on the principle of Nutritious, Health and Wellness (NHW). This technique deals with the idea to bringing change in the customer preferences about food and making the food stuff healthier worrying about the health problems.

The vision of this method is based upon the key method i.e. 60/40+ which merely means that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary value. The items will be made with extra nutritional value in contrast to all other products in market acquiring it a plus on its dietary content.

This method was embraced to bring more yummy plus healthy foods and drinks in market than ever. In competitors with other companies, with an intention of maintaining its trust over customers as Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Business has actually gained more trusted by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of business in the market is done by using PESTLE analysis, given up Exhibition A. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump works under the rules and guidelines directed by federal government and food authority. The business is more focused on its services and products to ensure about the product quality and safety. This analysis will assist in understanding environment of external market in the worldwide food and beverage markets. (Parera, 2017).

Political.
Swot Analysis
The political impact on the business is significantly influenced by the public law and regulations. The business has to fulfill its requirements offered by government otherwise it has to pay fine. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is considerably supported by Federal government to satisfy all the criteria of requirements like acts of health and safety. In efforts to manufacture great food, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is changing the requirements of food and beverage manufacturing. This may cause the infraction of governmental rules and guidelines.

Economic.

Initiation of the business where the capital earnings of each individual matters for the increased net sale as this varies country-to-country. The economy of the Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Business in U.S. is growing year by year with variable products launch specifically focusing on the nutritional food for babies.

Social.

The social environment continues altering with respect to time like the attitude of the customer along with their lifestyles. Any service or product of any company can not be successful till the business is not concerned about the living system of the customer. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is taking measures to satisfy its goals as the world is in search of tasty and healthy food.

Technological.

In the advancement of company, tactical procedures are rather necessary. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is among the leading popular international company and by time it buys different departments to take its products to brand-new level. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is spending more on its R&D to make its products much healthier and healthy providing consumers with health advantages.

Legal.

There is no such impact of legal factors of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump as it is more concerned over its laws and guidelines.

Environmental

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump, in regards to environmental impact is devoted to operate in environmentally friendly environment with preservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the manufacturing of bigger number of items there might be a threat.

Competitive Forces Analysis (Porter's Five Forces Model).

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Analysis has acquired a number of companies that assisted it in diversity and development of its product's profile. This is the extensive explanation of the Porter's model of 5 forces of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Business, given in Exhibit B.

Competitiveness.

There is severe competitors in the market of food and drinks. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is one of the top business in this competitive market with a number of strong competitors like Unilever, Kraft foods and Group DANONE. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is running well in this race for last 150 years. Each business has a guaranteed share of market. This rivalry is not simply limited to the cost of the item but likewise for quality, development and variation. Every industry is aiming hard for the upkeep of their market share. The competitors of other companies with Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is quite high.
Vrio Analysis
Danger of New Entrants.

A variety of barriers are there for the brand-new entrants to take place in the customer food market. Just a few entrants be successful in this market as there is a need to understand the customer requirement which needs time while current competitors are well aware and has progressed with the customer commitment over their products with time. There is low risk of new entrants to Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump as it has quite large network of circulation internationally controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink industry, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump owes the biggest share of market requiring higher number of supply chains. This triggers it to be a picturesque purchaser for the providers. Hence, any of the provider has actually never expressed any complain about rate and the bargaining power is likewise low. In response, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump has actually also been worried for its providers as it believes in long-term relations.

Bargaining Power of Buyers.

There is high bargaining power of the purchasers due to terrific competitors. Changing cost is quite low for the customers as many business sale a number of similar products. This appears to be a great hazard for any company. Hence, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Help makes sure to keep its customers satisfied. This has actually led Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump to be one of the devoted business in eyes of its purchasers.

Risk of Substitutes.

There has been a terrific hazard of substitutes as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its products are not safe to use leading to the decreased sale. Thus, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump began highlighting the health benefits of its products to cope up with the alternatives.

Rival Analysis.

It has actually become the second largest food and drink market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump brings in regional customers by its low expense of the item with the regional taste of the items keeping its very first place in the worldwide market. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Help business has about 280,000 employees and functions in more than 197 nations edging its competitors in many areas.

Keep in mind: A short contrast of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump with its close competitors is given up Display C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump has an experience of about 140 years, allowing company to better perform, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump include; Maggi, Kit-Kat, Nescafe, and so on
• Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Analysis has large amount quantity spending on R&D as compare to its competitors, making the company to launch more innovative and nutritious healthyItems
• After adopting its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump.
• Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is a popular brand with high customer's commitment and brand recall. This brand loyalty of customers increases the opportunities of simple market adoption of various new brand names of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump.
Weak points.
• Acquisitions of those service, like; Kraft frozen Pizza company can offer an unfavorable signal to Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to change the perception of people ab out Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump as a company selling healthy and healthy items.

Opportunities.

• Introducing more health related products makes it possible for the company to record the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards developing countries can increase the Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Analysis consumers. For instance, teachers can suggest their trainees to acquire Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump items.

Hazards.

• Economic instability in nations, which are the potential markets for Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump, can create a number of issues for Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump.
• Shifting of products from regular to much healthier, results in additional costs and can cause decrease business's profit margins.
• As Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with particular problems.

Division Analysis

Demographic Segmentation

The market division of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Help is based upon four elements; age, profession, earnings and gender. For instance, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump produces a number of products related to children i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump products are rather budget friendly by nearly all levels, however its major targeted clients, in regards to income level are upper and middle middle level consumers.

Geographical Division

Geographical segmentation of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Study Analysis is made up of its presence in almost 86 nations. Its geographical division is based upon two primary factors i.e. average income level of the consumer as well as the climate of the area. For instance, Singapore Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Business's segmentation is done on the basis of the weather of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic segmentation of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump is based upon the character and life style of the customer. Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump 3 in 1 Coffee target those customers whose life design is quite hectic and don't have much time.

Behavioral Division

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Analysis behavioral division is based upon the attitude knowledge and awareness of the client. For instance its extremely nutritious items target those consumers who have a health conscious attitude towards their usages.

VRIO Analysis

The VRIO analysis of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Business is a broad variety analysis supplying the organization with an opportunity to get a viable competitive benefit versus its rivals in the food and beverage market, summarized in Display I.

Valuable

The resources used by the Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump company are important for the business or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are some of the essential valuable factors of for the recognition of competitive advantage.

Uncommon

The important resources made use of by Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump are expensive or even uncommon. If these resources are frequently discovered that it would be much easier for the competitors and the brand-new rivals in the industry to easily move in competition.

Imitation

The imitation procedure is expensive for the competitors of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Help Business. However, it can be done just in 2 various techniques i.e. product duplication which is produced and produced by Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Business and launching of the replacement of the products with switching cost. This increases the risk of disruption to the current structure of the market.

Organization

This component of VRIO analysis deals with the compatibility of the company to position in the market making efficient use of its valuable resources which are hard to imitate. Frequently, the advancement of management is absolutely dependent on the company's execution strategy and team. Hence, this polishes the skills of the firm by time based on the decisions made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Spending as a portion of sales are decreasing with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D spending, and allow the company to more invest in R&D.

Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This sign likewise shows a green light to the R&D costs, mergers and acquisitions.

Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio posture a threat of default of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump to its investors and might lead a decreasing share costs. Therefore, in terms of increasing debt ratio, the firm needs to not invest much on R&D and needs to pay its current financial obligations to decrease the danger for financiers.

The increasing risk of financiers with increasing financial obligation ratio and decreasing share rates can be observed by huge decrease of EPS of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Analysis stocks.

The sales development of company is likewise low as compare to its acquisitions and mergers due to slow perception building of customers. This slow growth also hinder company to more spend on its mergers and acquisitions.( Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of calculations and Graphs given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be utilized to derive different strategies based on the SWOT Analysis provided above. A short summary of TWOS Analysis is given in Exhibit H.

Methods to exploit Opportunities using Strengths.

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Help should present more ingenious items by big quantity of R&D Costs and mergers and acquisitions. It might increase the marketplace share of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump and increase the profit margins for the business. It could also provide Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump a long term competitive advantage over its rivals.

The global expansion of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump must be focused on market catching of establishing nations by expansion, bring in more customers through customer's loyalty. As developing countries are more populous than industrialized countries, it might increase the customer circle of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump.

Methods to Overcome Weak Points to Make Use Of Opportunities.

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Solution ought to do careful acquisition and merger of organizations, as it could impact the consumer's and society's perceptions about Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump. It must combine and acquire with those business which have a market credibility of healthy and nutritious business. It would enhance the understandings of customers about Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump.

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump needs to not only spend its R&D on innovation, instead of it ought to likewise concentrate on the R&D spending over assessment of expense of various nutritious items. This would increase cost performance of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to get rid of threats.

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Analysis needs to relocate to not just developing but likewise to developed nations. It must broadens its geographical expansion. This large geographical growth towards establishing and developed countries would lower the danger of potential losses in times of instability in various nations. It needs to broaden its circle to numerous nations like Unilever which runs in about 170 plus nations.

Methods to get rid of weaknesses to avoid risks.

Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump must wisely manage its acquisitions to avoid the threat of misconception from the customers about Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump. It ought to get and merge with those nations having a goodwill of being a healthy business in the market. This would not only enhance the perception of consumers about Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump however would likewise increase the sales, earnings margins and market share of Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump. It would also make it possible for the company to utilize its possible resources effectively on its other operations rather than acquisitions of those companies slowing the NHW strategy development.

Alternatives.

In order to sustain the brand in the market and keep the client undamaged with the brand name, there are 2 options:.

Option: 1.

The Business ought to spend more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase total assets of the company, increasing the wealth of the company. Spending on R&D would be sunk expense.
2. The company can resell the acquired systems in the market, if it fails to execute its method. Nevertheless, quantity invest in the R&D could not be revived, and it will be thought about totally sunk cost, if it do not provide prospective results.
3. Spending on R&D offer slow growth in sales, as it takes long period of time to introduce a product. Acquisitions provide fast results, as it provide the business currently developed item, which can be marketed quickly after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the company to face misconception of customers about Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump core worths of healthy and nutritious items.
2. Big costs on acquisitions than R&D would send a signal of business's inadequacy of establishing ingenious items, and would results in consumer's dissatisfaction also.
3. Large acquisitions than R&D would extend the line of product of the company by the items which are currently present in the market, making business not able to introduce new innovative products.

Alternative: 2

The Company ought to spend more on its R&D rather than acquisitions.

Pros:

1. It would make it possible for the company to produce more ingenious items.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted consumers by presenting those products which can be provided to an entirely new market sector.
4. Innovative items will supply long term benefits and high market share in long run.

Cons:

1. It would decrease the profit margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk cost, and would impact the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply a negative signal to the financiers, and might result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.

Pros:

1. It would enable the business to present brand-new innovative items with less risk of converting the costs on R&D into sunk cost.
2. It would provide a positive signal to the financiers, as the overall assets of the company would increase with its substantial R&D costs.
3. It would not impact the revenue margins of the business at a big rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the company's overall wealth as well as in terms of innovative items.

Cons:

1. Threat of conversion of R&D costs into sunk cost, higher than alternative 1 lesser than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less variety of ingenious products than alternative 2 and high number of innovative items than alternative 1.

Recommendation

With the deep analysis of the above alternatives, it is recommended that the company ought to choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not only present innovative and brand-new products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs as well, as financiers are willing to invest more in business with significant R&D costs and increase in the total worth of the company.

Action and execution Technique

Technique can be carried out efficiently by establishing particular short term as well as long term plans. These plans could be as follows;

Short-term Strategy (0-1 year).

• Under the short term plan Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Analysis must perform different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its profits.
• Evaluate the current target market as well as the marketplace section which is not consist of in the business's circle.
• Evaluate the existing financial information to determine the amount that should be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much quantity should be spent on R&D.

Mid Term Plan (1-5 years).

• Acquire those companies in which the business has potential experience to handle. Get most beneficial organizations with a strong commitment to health, to build the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump values and vision and to prevent potential danger of sunk expense.

Long Term Plan (1-10 years).

• Get companies with health in addition to taste element, as the base for the Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump as a business producing healthy products has been built under midterm strategy and now the company could move towards taste aspect too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.

Conclusion.
Recommendations
Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump has remained the top market gamer for more than a years. It has institutionalised its methods and culture to align itself with the marketplace changes and customer habits, which has actually ultimately enabled it to sustain its market share. Though, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump has developed significant market share and brand name identity in the urban markets, it is suggested that the business ought to focus on the rural areas in terms of establishing brand equity, awareness, and loyalty, such can be done by producing a specific brand allocation method through trade marketing tactics, that draw clear difference in between Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump Case Solution items and other rival products. Moreover, Taiwans High Speed Rail Public Private Partnership Hits A Speed Bump ought to take advantage of its brand picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the business to establish brand name equity for newly presented and currently produced products on a greater platform, making the efficient usage of resources and brand image in the market.