Tale Of Two Hedge Funds Magnetar And Peloton Case Study Solution and Analysis
Introduction
Tale Of Two Hedge Funds Magnetar And Peloton Case Study Help is currently among the most significant food chains worldwide. It was established by Henri Tale Of Two Hedge Funds Magnetar And Peloton in 1866, a German Pharmacist who initially released "Farine Lactee"; a combination of flour and milk to reduce and feed babies death rate. At the very same time, the Page siblings from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The 2 ended up being competitors at first but in the future merged in 1905, leading to the birth of Tale Of Two Hedge Funds Magnetar And Peloton.
Tale Of Two Hedge Funds Magnetar And Peloton is now a multinational business. Unlike other international business, it has senior executives from various nations and attempts to make decisions thinking about the entire world. Tale Of Two Hedge Funds Magnetar And Peloton Case Study Analysis presently has more than 500 factories around the world and a network spread throughout 86 nations.
Purpose
The function of Tale Of Two Hedge Funds Magnetar And Peloton Corporation is to improve the lifestyle of people by playing its part and offering healthy food. It wants to help the world in forming a healthy and much better future for it. It also wants to encourage people to live a healthy life. While making sure that the company is being successful in the long run, that's how it plays its part for a much better and healthy future
Vision
Nestlé's vision is to supply its consumers with food that is healthy, high in quality and safe to eat. Tale Of Two Hedge Funds Magnetar And Peloton envisions to develop a well-trained workforce which would assist the company to grow.
Mission.
Nestlé's mission is that as presently, it is the leading company in the food industry, it thinks in 'Great Food, Great Life". Its mission is to provide its consumers with a range of choices that are healthy and best in taste. It is focused on supplying the very best food to its clients throughout the day and night.
Products.
Tale Of Two Hedge Funds Magnetar And Peloton Case Study Analysis has a wide variety of items that it uses to its clients. Its items consist of food for babies, cereals, dairy products, snacks, chocolates, food for animal and bottled water. It has around four hundred and fifty (450) factories worldwide and around 328,000 staff members. In 2011, Tale Of Two Hedge Funds Magnetar And Peloton was noted as the most gainful company.
Objectives and objectives.
• Remembering the vision and objective of the corporation, the business has set its objectives and goals. These objectives and objectives are listed below.
• One goal of the business is to reach no garbage dump status. It is pursuing no waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the by-products. (Tale Of Two Hedge Funds Magnetar And Peloton, aboutus, 2017).
• Another goal of Tale Of Two Hedge Funds Magnetar And Peloton is to squander minimum food during production. Usually, the food produced is squandered even before it reaches the clients.
• Another thing that Tale Of Two Hedge Funds Magnetar And Peloton is dealing with is to improve its packaging in such a way that it would help it to minimize those issues and would likewise ensure the delivery of high quality of its products to its clients.
• Meet international standards of the environment.
• Build a relationship based upon trust with its consumers, company partners, staff members, and government.
Crucial Issues.
Just Recently, Tale Of Two Hedge Funds Magnetar And Peloton Company is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. Nevertheless, the target of the business is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the decreased revenue rate. (Henderson, 2012).
Situational Analysis.
Analysis of Present Technique, Vision and Goals.
The current Tale Of Two Hedge Funds Magnetar And Peloton strategy is based upon the idea of Nutritious, Health and Wellness (NHW). This method deals with the concept to bringing modification in the customer choices about food and making the food things much healthier concerning about the health concerns.
The vision of this strategy is based upon the secret approach i.e. 60/40+ which just means that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary value. The items will be produced with additional dietary worth in contrast to all other products in market gaining it a plus on its dietary content.
This strategy was embraced to bring more healthy plus tasty foods and beverages in market than ever. In competitors with other business, with an intent of maintaining its trust over customers as Tale Of Two Hedge Funds Magnetar And Peloton Business has gained more relied on by customers.
Microenvironment Analysis (PESTEL Analysis).
The analysis used to determine the position of business in the market is done by using PESTLE analysis, given in Display A. Tale Of Two Hedge Funds Magnetar And Peloton works under the regulations and guidelines directed by federal government and food authority. The company is more focused on its items and services to make sure about the product quality and safety.
Political.
Tale Of Two Hedge Funds Magnetar And Peloton is greatly supported by Government to fulfill all the requirements of standards like acts of health and safety. In efforts to manufacture great food, Tale Of Two Hedge Funds Magnetar And Peloton Case Study Help is altering the requirements of food and beverage manufacturing.
Economic.
Initiation of business where the capital income of each private matters for the increased net sale as this varies country-to-country. The economy of the Tale Of Two Hedge Funds Magnetar And Peloton Business in U.S. is growing year by year with variable products launch specifically focusing on the nutritional food for infants.
Social.
The social environment keeps altering with respect to time like the attitude of the customer in addition to their way of lives. Any service or product of any business can not be successful till the company is not worried about the living system of the consumer. Tale Of Two Hedge Funds Magnetar And Peloton is taking procedures to satisfy its goals as the world is in search of healthy and delicious food.
Technological.
In the advancement of organisation, strategic steps are somewhat mandatory. Tale Of Two Hedge Funds Magnetar And Peloton is among the top famous international firm and by time it invests in various departments to take its products to new level. Tale Of Two Hedge Funds Magnetar And Peloton is investing more on its R&D to make its items healthier and healthy offering customers with health advantages.
Legal.
There is no such impact of legal aspects of Tale Of Two Hedge Funds Magnetar And Peloton as it is more worried over its laws and guidelines.
Environmental
Tale Of Two Hedge Funds Magnetar And Peloton, in regards to environmental impact is dedicated to operate in environment-friendly environment with conservation of the natural resources and energy. As due to the manufacturing of bigger variety of items there may be a danger if the resources utilized are recyclable or not.
Competitive Forces Analysis (Porter's Five Forces Design).
Tale Of Two Hedge Funds Magnetar And Peloton Case Study Help has acquired a number of companies that assisted it in diversification and development of its item's profile. This is the thorough description of the Porter's design of 5 forces of Tale Of Two Hedge Funds Magnetar And Peloton Company, given in Exhibition B.
Competitiveness.
Tale Of Two Hedge Funds Magnetar And Peloton is one of the leading business in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. Tale Of Two Hedge Funds Magnetar And Peloton is running well in this race for last 150 years. The competitors of other companies with Tale Of Two Hedge Funds Magnetar And Peloton is rather high.
Risk of New Entrants.
A number of barriers are there for the brand-new entrants to occur in the customer food industry. Only a few entrants succeed in this market as there is a requirement to comprehend the consumer need which requires time while recent rivals are aware and has actually advanced with the consumer commitment over their items with time. There is low hazard of new entrants to Tale Of Two Hedge Funds Magnetar And Peloton as it has quite large network of circulation internationally controling with well-reputed image.
Bargaining Power of Providers.
In the food and drink market, Tale Of Two Hedge Funds Magnetar And Peloton owes the biggest share of market needing greater number of supply chains. This triggers it to be a picturesque purchaser for the providers. For this reason, any of the provider has actually never ever expressed any complain about cost and the bargaining power is also low. In reaction, Tale Of Two Hedge Funds Magnetar And Peloton has actually likewise been concerned for its providers as it believes in long-lasting relations.
Bargaining Power of Purchasers.
Hence, Tale Of Two Hedge Funds Magnetar And Peloton makes sure to keep its clients satisfied. This has led Tale Of Two Hedge Funds Magnetar And Peloton to be one of the devoted company in eyes of its buyers.
Threat of Substitutes.
There has been an excellent hazard of alternatives as there are alternatives of some of the Nestlé's items such as boiled water and pasteurized milk. There has also been a claim that a few of its products are not safe to use leading to the decreased sale. Therefore, Tale Of Two Hedge Funds Magnetar And Peloton started highlighting the health advantages of its items to cope up with the alternatives.
Competitor Analysis.
Tale Of Two Hedge Funds Magnetar And Peloton Case Study Help covers a lot of the popular customer brand names like Package Kat and Nescafe etc. About 29 brand names among all of its brand names, each brand name earned an earnings of about $1billion in 2010. Its huge part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the leading major brand names sold by Tale Of Two Hedge Funds Magnetar And Peloton in these states have a great credible share of market. Tale Of Two Hedge Funds Magnetar And Peloton, Unilever and DANONE are two large markets of food and drinks as well as its main competitors. In the year 2010, Tale Of Two Hedge Funds Magnetar And Peloton had earned its annual revenue by 26% increase because of its increased food and drinks sale particularly in cooking stuff, ice-cream, beverages based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting an increase of 38% in its earnings. Tale Of Two Hedge Funds Magnetar And Peloton Case Study Solution lowered its sales cost by the adaptation of a brand-new accounting procedure. Unilever has number of workers about 230,000 and functions in more than 160 nations and its London headquarter. It has ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with Tale Of Two Hedge Funds Magnetar And Peloton. Unilever shares a market share of about 7.7 with Tale Of Two Hedge Funds Magnetar And Peloton becoming very first and ranking DANONE as 3rd. Tale Of Two Hedge Funds Magnetar And Peloton brings in local customers by its low cost of the item with the regional taste of the items maintaining its first place in the international market. Tale Of Two Hedge Funds Magnetar And Peloton business has about 280,000 staff members and functions in more than 197 countries edging its rivals in many areas. Tale Of Two Hedge Funds Magnetar And Peloton has likewise reduced its cost of supply by introducing E-marketing in contrast to its rivals.
Note: A short contrast of Tale Of Two Hedge Funds Magnetar And Peloton with its close rivals is given in Exhibit C.
SWOT Analysis.
The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths.
• Tale Of Two Hedge Funds Magnetar And Peloton has an experience of about 140 years, allowing company to much better perform, in various situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Tale Of Two Hedge Funds Magnetar And Peloton has more than 2000 brand names, which increase the circle of its target customers. These brands include infant foods, family pet food, confectionary products, drinks and so on. Famous brand names of Tale Of Two Hedge Funds Magnetar And Peloton include; Maggi, Kit-Kat, Nescafe, etc.
• Tale Of Two Hedge Funds Magnetar And Peloton Case Study Solution has large amount of costs on R&D as compare to its rivals, making the company to introduce more healthy and ingenious items. This innovation supplies the company a high competitive position in long term.
• After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Tale Of Two Hedge Funds Magnetar And Peloton.
• Tale Of Two Hedge Funds Magnetar And Peloton is a popular brand name with high customer's commitment and brand recall. This brand commitment of consumers increases the chances of easy market adoption of various brand-new brands of Tale Of Two Hedge Funds Magnetar And Peloton.
Weak points.
• Acquisitions of those company, like; Kraft frozen Pizza service can offer an unfavorable signal to Tale Of Two Hedge Funds Magnetar And Peloton customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are rather various. It will take long to alter the perception of people ab out Tale Of Two Hedge Funds Magnetar And Peloton as a business offering nutritious and healthy items.
Opportunities.
• Presenting more health associated products enables the business to record the market in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Hence broadening the marketplace towards developing nations can enhance the Tale Of Two Hedge Funds Magnetar And Peloton business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Tale Of Two Hedge Funds Magnetar And Peloton Case Study Solution customers. Teachers can suggest their students to purchase Tale Of Two Hedge Funds Magnetar And Peloton products.
Risks.
• Economic instability in countries, which are the prospective markets for Tale Of Two Hedge Funds Magnetar And Peloton, can develop several concerns for Tale Of Two Hedge Funds Magnetar And Peloton.
• Shifting of items from regular to healthier, results in additional expenses and can result in decline business's revenue margins.
• As Tale Of Two Hedge Funds Magnetar And Peloton has a complicated supply chain, therefore failure of any of the level of supply chain can lead the business to deal with certain issues.
Segmentation Analysis
Group Segmentation
The demographic segmentation of Tale Of Two Hedge Funds Magnetar And Peloton Case Study Help is based upon 4 factors; age, profession, gender and earnings. Tale Of Two Hedge Funds Magnetar And Peloton produces several items related to babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary items. Tale Of Two Hedge Funds Magnetar And Peloton products are quite economical by almost all levels, however its major targeted customers, in regards to income level are upper and middle middle level customers.
Geographical Segmentation
Geographical segmentation of Tale Of Two Hedge Funds Magnetar And Peloton Case Study Analysis is composed of its presence in almost 86 countries. Its geographical segmentation is based upon 2 main factors i.e. average earnings level of the consumer in addition to the climate of the area. For example, Singapore Tale Of Two Hedge Funds Magnetar And Peloton Business's segmentation is done on the basis of the weather of the region i.e. hot, cold or warm.
Psychographic Segmentation
Psychographic division of Tale Of Two Hedge Funds Magnetar And Peloton is based upon the personality and lifestyle of the customer. Tale Of Two Hedge Funds Magnetar And Peloton 3 in 1 Coffee target those consumers whose life style is quite busy and don't have much time.
Behavioral Segmentation
Tale Of Two Hedge Funds Magnetar And Peloton Case Analysis behavioral segmentation is based upon the mindset knowledge and awareness of the client. Its highly nutritious products target those customers who have a health mindful attitude towards their intakes.
VRIO Analysis
The VRIO analysis of Tale Of Two Hedge Funds Magnetar And Peloton Company is a broad range analysis providing the company with a possibility to obtain a practical competitive advantage versus its competitors in the food and beverage industry, summed up in Display I.
Prized Possession
The resources utilized by the Tale Of Two Hedge Funds Magnetar And Peloton business are valuable for the company or not. Such as the resources like finance, personnels, management of operations and professionals in marketing. This are some of the key important factors of for the recognition of competitive benefit.
Uncommon
The valuable resources made use of by Tale Of Two Hedge Funds Magnetar And Peloton are pricey or even unusual. , if these resources are typically found that it would be much easier for the competitors and the new rivals in the market to easily move in competition.
Replica
The imitation procedure is pricey for the competitors of Tale Of Two Hedge Funds Magnetar And Peloton Case Help Business. However, it can be done only in two various techniques i.e. product duplication which is produced and made by Tale Of Two Hedge Funds Magnetar And Peloton Company and launching of the alternative of the products with switching expense. This increases the risk of interruption to the recent structure of the market.
Company
This part of VRIO analysis handle the compatibility of the business to position in the market making efficient usage of its valuable resources which are difficult to mimic. Regularly, the advancement of management is totally based on the company's execution strategy and team. Hence, this polishes the abilities of the company by time based upon the choices made by company for the progression of its tactical capitals.
Quantitative Analysis
R&D Costs as a percentage of sales are declining with increasing actual amount of costs shows that the sales are increasing at a higher rate than its R&D costs, and permit the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indication also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio posture a hazard of default of Tale Of Two Hedge Funds Magnetar And Peloton to its investors and might lead a decreasing share costs. For that reason, in regards to increasing debt ratio, the firm ought to not invest much on R&D and needs to pay its present debts to reduce the risk for financiers.
The increasing risk of investors with increasing debt ratio and declining share costs can be observed by big decrease of EPS of Tale Of Two Hedge Funds Magnetar And Peloton Case Solution stocks.
The sales development of company is likewise low as compare to its mergers and acquisitions due to slow perception structure of consumers. This slow development likewise impede business to more spend on its mergers and acquisitions.( Tale Of Two Hedge Funds Magnetar And Peloton, Tale Of Two Hedge Funds Magnetar And Peloton Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of graphs and estimations given in the Displays D and E.
TWOS Analysis.
2 analysis can be utilized to derive various techniques based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given in Exhibit H.
Strategies to make use of Opportunities using Strengths.
Tale Of Two Hedge Funds Magnetar And Peloton Case Solution must introduce more ingenious products by large quantity of R&D Spending and acquisitions and mergers. It could increase the marketplace share of Tale Of Two Hedge Funds Magnetar And Peloton and increase the revenue margins for the company. It could also provide Tale Of Two Hedge Funds Magnetar And Peloton a long term competitive benefit over its rivals.
The international expansion of Tale Of Two Hedge Funds Magnetar And Peloton ought to be concentrated on market catching of developing countries by growth, drawing in more clients through client's loyalty. As establishing nations are more populous than developed nations, it could increase the customer circle of Tale Of Two Hedge Funds Magnetar And Peloton.
Techniques to Get Rid Of Weaknesses to Exploit Opportunities.
Tale Of Two Hedge Funds Magnetar And Peloton Case Help ought to do cautious acquisition and merger of organizations, as it might affect the client's and society's understandings about Tale Of Two Hedge Funds Magnetar And Peloton. It ought to combine and get with those companies which have a market credibility of healthy and nutritious companies. It would improve the perceptions of consumers about Tale Of Two Hedge Funds Magnetar And Peloton.
Tale Of Two Hedge Funds Magnetar And Peloton must not just invest its R&D on development, instead of it must likewise focus on the R&D spending over examination of expense of numerous nutritious items. This would increase cost performance of its products, which will result in increasing its sales, due to decreasing prices, and margins.
Strategies to utilize strengths to overcome threats.
Tale Of Two Hedge Funds Magnetar And Peloton needs to move to not only establishing however also to industrialized nations. It ought to expand its circle to numerous countries like Unilever which operates in about 170 plus nations.
Methods to conquer weak points to avoid threats.
Tale Of Two Hedge Funds Magnetar And Peloton should carefully control its acquisitions to prevent the risk of misunderstanding from the customers about Tale Of Two Hedge Funds Magnetar And Peloton. It needs to get and combine with those countries having a goodwill of being a healthy business in the market. This would not just improve the perception of consumers about Tale Of Two Hedge Funds Magnetar And Peloton but would likewise increase the sales, revenue margins and market share of Tale Of Two Hedge Funds Magnetar And Peloton. It would likewise make it possible for the business to use its possible resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW strategy development.
Alternatives.
In order to sustain the brand in the market and keep the customer intact with the brand, there are two choices:.
Option: 1.
The Business should spend more on acquisitions than on the R&D.
Pros:.
1. Acquisitions would increase total assets of the business, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it fails to execute its method. Quantity invest on the R&D might not be restored, and it will be considered entirely sunk expense, if it do not give potential outcomes.
3. Spending on R&D supply sluggish development in sales, as it takes long period of time to present an item. However, acquisitions provide fast outcomes, as it provide the business already established product, which can be marketed not long after the acquisition.
Cons:.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the business to deal with mistaken belief of consumers about Tale Of Two Hedge Funds Magnetar And Peloton core values of healthy and nutritious items.
2. Large spending on acquisitions than R&D would send a signal of business's inefficiency of developing innovative products, and would results in customer's discontentment.
3. Large acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making business unable to present brand-new ingenious items.
Alternative: 2
The Company must invest more on its R&D instead of acquisitions.
Pros:
1. It would make it possible for the company to produce more ingenious products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted customers by introducing those items which can be offered to a completely new market section.
4. Innovative products will supply long term advantages and high market share in long term.
Cons:
1. It would reduce the earnings margins of the company.
2. In case of failure, the whole spending on R&D would be considered as sunk expense, and would affect the company at big. The threat is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the financiers, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Pros:
1. It would allow the company to present brand-new innovative items with less threat of converting the spending on R&D into sunk expense.
2. It would supply a favorable signal to the financiers, as the general properties of the business would increase with its substantial R&D costs.
3. It would not impact the earnings margins of the business at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the business's total wealth along with in regards to innovative items.
Cons:
1. Risk of conversion of R&D costs into sunk cost, greater than alternative 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less variety of ingenious items than alternative 2 and high variety of ingenious items than alternative 1.
Recommendation
With the deep analysis of the above options, it is recommended that the company needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share costs too, as financiers want to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by developing certain short-term along with long term strategies. These strategies could be as follows;
Short-term Plan (0-1 year).
• Under the short term plan Tale Of Two Hedge Funds Magnetar And Peloton Case Solution must carry out numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate most of its revenue.
• Analyze the current target market as well as the marketplace sector which is not consist of in the company's circle.
• Analyze the current monetary information to determine the quantity that ought to be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much quantity needs to be invested in R&D.
Mid Term Strategy (1-5 years).
• Acquire those companies in which the business has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to develop the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Tale Of Two Hedge Funds Magnetar And Peloton worths and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years).
• Acquire organizations with health in addition to taste element, as the base for the Tale Of Two Hedge Funds Magnetar And Peloton as a business producing healthy items has been built under midterm plan and now the business might move towards taste element also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
Conclusion.
Tale Of Two Hedge Funds Magnetar And Peloton has stayed the top market gamer for more than a decade. It has actually institutionalised its methods and culture to align itself with the market modifications and client habits, which has actually eventually allowed it to sustain its market share. Though, Tale Of Two Hedge Funds Magnetar And Peloton has developed substantial market share and brand name identity in the metropolitan markets, it is advised that the business ought to concentrate on the backwoods in regards to establishing brand equity, awareness, and commitment, such can be done by developing a specific brand name allocation method through trade marketing techniques, that draw clear distinction between Tale Of Two Hedge Funds Magnetar And Peloton Case Analysis products and other rival products. Tale Of Two Hedge Funds Magnetar And Peloton must take advantage of its brand name image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to establish brand name equity for newly presented and already produced products on a higher platform, making the efficient use of resources and brand image in the market.
