The Cheezburger Network Online Case Analysis

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The Cheezburger Network Case Study Solution and Analysis


The Cheezburger Network Case Study Analysis is currently one of the greatest food chains worldwide. It was established by Henri The Cheezburger Network in 1866, a German Pharmacist who first launched "Farine Lactee"; a mix of flour and milk to reduce and feed infants death rate. At the exact same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Business. The 2 became rivals initially but in the future merged in 1905, leading to the birth of The Cheezburger Network.

The Cheezburger Network is now a transnational company. Unlike other international companies, it has senior executives from various countries and attempts to make decisions considering the entire world. The Cheezburger Network Case Study Analysis currently has more than 500 factories around the world and a network spread across 86 countries.


The purpose of The Cheezburger Network Corporation is to boost the quality of life of people by playing its part and offering healthy food. It wants to assist the world in forming a healthy and much better future for it. It likewise wishes to motivate individuals to live a healthy life. While making certain that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to offer its customers with food that is healthy, high in quality and safe to eat. The Cheezburger Network pictures to establish a trained labor force which would help the company to grow.


Nestlé's mission is that as currently, it is the leading company in the food industry, it believes in 'Great Food, Good Life". Its objective is to offer its customers with a variety of choices that are healthy and finest in taste too. It is focused on providing the best food to its consumers throughout the day and night.

Executive Summary
The Cheezburger Network has a broad variety of products that it offers to its consumers. In 2011, The Cheezburger Network was noted as the most rewarding organization.

Objectives and goals.

• Remembering the vision and objective of the corporation, the business has set its goals and objectives. These objectives and objectives are listed below.
• One objective of the business is to reach no land fill status.
• Another goal of The Cheezburger Network is to waste minimum food during production. Frequently, the food produced is lost even before it reaches the clients.
• Another thing that The Cheezburger Network is dealing with is to enhance its product packaging in such a method that it would assist it to decrease those issues and would likewise ensure the shipment of high quality of its items to its clients.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its consumers, company partners, staff members, and government.

Crucial Concerns.

Recently, The Cheezburger Network Case Study Solution Company is focusing more towards the technique of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not attained as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Present Method, Vision and Goals.

The existing The Cheezburger Network method is based on the idea of Nutritious, Health and Health (NHW). This method handles the idea to bringing modification in the client preferences about food and making the food stuff much healthier worrying about the health concerns.

The vision of this method is based upon the key method i.e. 60/40+ which merely implies that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be produced with additional nutritional value in contrast to all other items in market getting it a plus on its nutritional material.

This technique was embraced to bring more healthy plus tasty foods and drinks in market than ever. In competition with other business, with an objective of keeping its trust over clients as The Cheezburger Network Business has actually gotten more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by utilizing PESTLE analysis, given in Exhibit A. The Cheezburger Network works under the policies and rules directed by government and food authority. The company is more focused on its services and items to make sure about the product quality and security.

Swot Analysis
The Cheezburger Network is greatly supported by Federal government to satisfy all the criteria of requirements like acts of health and security. In efforts to manufacture excellent food, The Cheezburger Network Case Study Help is altering the standards of food and drink production.


Initiation of the business where the capital earnings of each private matters for the increased net sale as this varies country-to-country. The economy of the The Cheezburger Network Company in U.S. is growing year by year with variable products launch particularly concentrating on the dietary food for babies.


The social environment continues changing with respect to time like the mindset of the consumer as well as their way of lives. Any product or service of any business can not succeed till the company is not worried about the living system of the customer. The Cheezburger Network is taking steps to satisfy its objectives as the world is in search of tasty and healthy food.


In the advancement of business, tactical procedures are somewhat mandatory. The Cheezburger Network is among the top famous multinational company and by time it buys different departments to take its products to brand-new level. The Cheezburger Network is investing more on its R&D to make its products much healthier and healthy offering customers with health benefits.


There is no such impact of legal aspects of The Cheezburger Network as it is more concerned over its laws and regulations.


The Cheezburger Network, in terms of ecological effect is committed to work in environmentally friendly environment with preservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the manufacturing of larger number of products there may be a risk.

Competitive Forces Analysis (Porter's 5 Forces Design).

The Cheezburger Network Case Study Help has obtained a variety of business that assisted it in diversification and development of its product's profile. This is the extensive description of the Porter's design of five forces of The Cheezburger Network Company, given in Display B.


The Cheezburger Network is one of the top company in this competitive industry with a number of strong rivals like Unilever, Kraft foods and Group DANONE. The Cheezburger Network is running well in this race for last 150 years. The competition of other companies with The Cheezburger Network is rather high.
Vrio Analysis
Danger of New Entrants.

A number of barriers are there for the new entrants to occur in the customer food market. Just a few entrants be successful in this industry as there is a requirement to understand the consumer requirement which needs time while recent competitors are well aware and has actually advanced with the consumer commitment over their items with time. There is low hazard of brand-new entrants to The Cheezburger Network as it has quite big network of circulation internationally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage market, The Cheezburger Network owes the largest share of market requiring greater number of supply chains. This causes it to be a picturesque purchaser for the providers. Thus, any of the supplier has actually never revealed any grumble about price and the bargaining power is likewise low. In response, The Cheezburger Network has likewise been worried for its suppliers as it believes in long-term relations.

Bargaining Power of Buyers.

There is high bargaining power of the buyers due to excellent competitors. Switching cost is rather low for the consumers as numerous business sale a number of comparable products. This appears to be a fantastic risk for any company. Hence, The Cheezburger Network Case Study Analysis ensures to keep its clients pleased. This has actually led The Cheezburger Network to be among the faithful company in eyes of its purchasers.

Hazard of Replacements.

There has actually been a fantastic threat of replacements as there are substitutes of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its items are not safe to utilize resulting in the decreased sale. Hence, The Cheezburger Network started highlighting the health benefits of its items to cope up with the substitutes.

Competitor Analysis.

The Cheezburger Network Case Study Help covers much of the popular consumer brands like Kit Kat and Nescafe and so on. About 29 brands among all of its brand names, each brand made a profits of about $1billion in 2010. Its huge part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the top significant brands sold by The Cheezburger Network in these states have a great respectable share of market. Also The Cheezburger Network, Unilever and DANONE are two large markets of food and drinks along with its primary competitors. In the year 2010, The Cheezburger Network had earned its yearly profit by 26% boost because of its increased food and drinks sale particularly in cooking stuff, ice-cream, drinks based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting an increase of 38% in its profits. The Cheezburger Network Case Study Solution lowered its sales expense by the adjustment of a new accounting treatment. Unilever has variety of staff members about 230,000 and functions in more than 160 nations and its London headquarter as well. It has ended up being the second biggest food and beverage market in the West Europe with a market share of about 8.6% with just a distinction of 0.3 points with The Cheezburger Network. Unilever shares a market share of about 7.7 with The Cheezburger Network becoming very first and ranking DANONE as third. The Cheezburger Network draws in local clients by its low expense of the item with the local taste of the items maintaining its top place in the worldwide market. The Cheezburger Network company has about 280,000 employees and functions in more than 197 nations edging its competitors in many areas. The Cheezburger Network has actually also decreased its cost of supply by introducing E-marketing in contrast to its competitors.

Keep in mind: A quick comparison of The Cheezburger Network with its close rivals is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.


• The Cheezburger Network has an experience of about 140 years, allowing business to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Market.
• The Cheezburger Network has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of The Cheezburger Network consist of; Maggi, Kit-Kat, Nescafe, and so on
• The Cheezburger Network Case Study Help has large big of spending costs R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious healthyItems
• After adopting its NHW Strategy, the company has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of The Cheezburger Network.
• The Cheezburger Network is a popular brand with high consumer's commitment and brand recall. This brand name loyalty of customers increases the chances of simple market adoption of various new brand names of The Cheezburger Network.
Weak points.
• Acquisitions of those business, like; Kraft frozen Pizza business can give a negative signal to The Cheezburger Network consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather various. It will take long to alter the perception of people ab out The Cheezburger Network as a business selling healthy and healthy items.


• Introducing more health related items enables the business to capture the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Expanding the market towards establishing countries can enhance the The Cheezburger Network service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of The Cheezburger Network Case Study Solution customers. Teachers can suggest their trainees to acquire The Cheezburger Network products.


• Economic instability in countries, which are the possible markets for The Cheezburger Network, can develop numerous problems for The Cheezburger Network.
• Shifting of items from normal to healthier, causes extra costs and can lead to decrease business's earnings margins.
• As The Cheezburger Network has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain problems.

Division Analysis

Group Division

The group segmentation of The Cheezburger Network Case Study Analysis is based upon 4 elements; age, profession, income and gender. The Cheezburger Network produces several products related to children i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary items. The Cheezburger Network items are quite budget-friendly by nearly all levels, however its major targeted clients, in regards to income level are upper and middle middle level consumers.

Geographical Division

Geographical segmentation of The Cheezburger Network Case Study Solution is made up of its existence in almost 86 nations. Its geographical division is based upon 2 main aspects i.e. typical income level of the consumer as well as the climate of the area. Singapore The Cheezburger Network Business's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of The Cheezburger Network is based upon the character and life style of the customer. The Cheezburger Network 3 in 1 Coffee target those consumers whose life design is rather busy and do not have much time.

Behavioral Segmentation

The Cheezburger Network Case Help behavioral division is based upon the mindset knowledge and awareness of the consumer. Its extremely nutritious items target those consumers who have a health conscious mindset towards their usages.

VRIO Analysis

The VRIO analysis of The Cheezburger Network Business is a broad variety analysis offering the company with a possibility to obtain a feasible competitive benefit versus its rivals in the food and drink market, summarized in Exhibition I.


The resources used by the The Cheezburger Network business are important for the business or not. Such as the resources like financing, personnels, management of operations and experts in marketing. This are a few of the key valuable factors of for the recognition of competitive benefit.


The important resources utilized by The Cheezburger Network are pricey or even uncommon. , if these resources are frequently found that it would be easier for the competitors and the brand-new competitors in the market to easily move in competition.


The replica procedure is costly for the competitors of The Cheezburger Network Case Help Company. However, it can be done only in two different methods i.e. product duplication which is produced and produced by The Cheezburger Network Business and launching of the replacement of the items with switching expense. This increases the risk of interruption to the recent structure of the market.


This part of VRIO analysis handle the compatibility of the company to position in the market making productive use of its important resources which are hard to mimic. Regularly, the development of management is totally depending on the company's execution method and group. Therefore, this polishes the skills of the company by time based upon the decisions made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Costs as a portion of sales are decreasing with increasing real quantity of costs reveals that the sales are increasing at a greater rate than its R&D spending, and enable the business to more spend on R&D.

Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This indicator likewise shows a green light to the R&D costs, mergers and acquisitions.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing financial obligation ratio present a hazard of default of The Cheezburger Network to its investors and might lead a declining share rates. For that reason, in regards to increasing financial obligation ratio, the company must not invest much on R&D and ought to pay its existing financial obligations to decrease the threat for financiers.

The increasing danger of investors with increasing financial obligation ratio and decreasing share prices can be observed by substantial decline of EPS of The Cheezburger Network Case Solution stocks.

The sales development of business is also low as compare to its mergers and acquisitions due to slow understanding building of consumers. This slow development also hinder business to additional invest in its acquisitions and mergers.( The Cheezburger Network, The Cheezburger Network Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Charts given in the Exhibitions D and E.

TWOS Analysis.

2 analysis can be utilized to derive different strategies based on the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Exhibit H.

Strategies to make use of Opportunities using Strengths.

The Cheezburger Network Case Solution should present more innovative items by big amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of The Cheezburger Network and increase the revenue margins for the business. It might likewise offer The Cheezburger Network a long term competitive advantage over its rivals.

The worldwide growth of The Cheezburger Network must be concentrated on market capturing of establishing nations by growth, attracting more clients through client's loyalty. As developing nations are more populated than industrialized nations, it could increase the client circle of The Cheezburger Network.

Techniques to Overcome Weak Points to Exploit Opportunities.

The Cheezburger Network Case Solution needs to do careful acquisition and merger of organizations, as it might affect the customer's and society's perceptions about The Cheezburger Network. It should merge and get with those companies which have a market credibility of healthy and healthy business. It would enhance the understandings of consumers about The Cheezburger Network.

The Cheezburger Network should not only invest its R&D on innovation, rather than it ought to also concentrate on the R&D spending over assessment of cost of different healthy products. This would increase expense efficiency of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Methods to utilize strengths to overcome hazards.

The Cheezburger Network Case Analysis ought to relocate to not just establishing however also to industrialized countries. It ought to broadens its geographical growth. This broad geographical expansion towards establishing and developed countries would minimize the danger of possible losses in times of instability in various nations. It must broaden its circle to numerous nations like Unilever which operates in about 170 plus countries.

Strategies to conquer weak points to prevent hazards.

The Cheezburger Network needs to sensibly manage its acquisitions to avoid the risk of misconception from the consumers about The Cheezburger Network. It should merge and get with those nations having a goodwill of being a healthy business in the market. This would not just enhance the perception of customers about The Cheezburger Network however would also increase the sales, revenue margins and market share of The Cheezburger Network. It would also enable the business to use its potential resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique development.


In order to sustain the brand in the market and keep the client undamaged with the brand, there are 2 alternatives:.

Alternative: 1.

The Company ought to spend more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk cost.
2. The business can resell the gotten systems in the market, if it stops working to execute its strategy. Amount spend on the R&D might not be restored, and it will be considered entirely sunk expense, if it do not give possible outcomes.
3. Investing in R&D provide sluggish growth in sales, as it takes very long time to introduce a product. Acquisitions supply fast outcomes, as it supply the business currently developed product, which can be marketed quickly after the acquisition.


1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the company to deal with mistaken belief of consumers about The Cheezburger Network core worths of healthy and nutritious items.
2. Big spending on acquisitions than R&D would send out a signal of company's ineffectiveness of developing ingenious products, and would results in customer's dissatisfaction also.
3. Large acquisitions than R&D would extend the line of product of the company by the items which are already present in the market, making company not able to introduce new ingenious products.

Alternative: 2

The Business should invest more on its R&D rather than acquisitions.


1. It would allow the company to produce more ingenious products.
2. It would supply the business a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by presenting those items which can be provided to an entirely brand-new market segment.
4. Innovative products will supply long term advantages and high market share in long run.


1. It would reduce the profit margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would impact the business at large. The threat is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply a negative signal to the investors, and could result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.


1. It would allow the business to present new innovative products with less threat of transforming the costs on R&D into sunk cost.
2. It would supply a positive signal to the investors, as the total assets of the company would increase with its considerable R&D spending.
3. It would not impact the profit margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the business's total wealth along with in terms of ingenious items.


1. Risk of conversion of R&D spending into sunk cost, greater than alternative 1 lower than alternative 2.
2. Risk of misunderstanding about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less variety of ingenious products than alternative 2 and high variety of ingenious items than alternative 1.


With the deep analysis of the above options, it is advised that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices as well, as financiers want to invest more in business with considerable R&D costs and boost in the total worth of the company.

Action and application Strategy

Technique can be implemented successfully by establishing certain short term as well as long term strategies. These plans could be as follows;

Short Term Plan (0-1 year).

• Under the short-term strategy The Cheezburger Network Case Help must carry out numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate most of its earnings.
• Analyze the existing target audience in addition to the marketplace section which is not include in the business's circle.
• Examine the existing monetary information to determine the quantity that ought to be invested in the R&D and acquisitions.
• Examine the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the business to know that just how much amount should be spent on R&D.

Mid Term Strategy (1-5 years).

• Acquire those companies in which the business has prospective experience to handle. Obtain most favorable organizations with a strong commitment to health, to develop the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about The Cheezburger Network worths and vision and to prevent prospective threat of sunk expense.

Long Term Strategy (1-10 years).

• Get companies with health as well as taste element, as the base for the The Cheezburger Network as a business producing healthy products has been constructed under midterm plan and now the company could move towards taste aspect too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.

The Cheezburger Network Case Analysis has developed substantial market share and brand name identity in the city markets, it is advised that the business ought to focus on the rural areas in terms of establishing brand equity, loyalty, and awareness, such can be done by creating a specific brand allowance strategy through trade marketing methods, that draw clear distinction in between The Cheezburger Network items and other competitor items. This will allow the business to develop brand name equity for freshly presented and already produced products on a higher platform, making the efficient usage of resources and brand name image in the market.