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The Cheezburger Network Case Study Solution & Analysis


The Cheezburger Network is currently one of the greatest food chains worldwide. It was established by Henri The Cheezburger Network in 1866, a German Pharmacist who first released "Farine Lactee"; a mix of flour and milk to reduce and feed infants mortality rate.

The Cheezburger Network is now a global business. Unlike other international business, it has senior executives from different nations and tries to make decisions considering the whole world. The Cheezburger Network Case Study Analysis presently has more than 500 factories worldwide and a network spread across 86 countries.


The function of The Cheezburger Network Corporation is to enhance the quality of life of people by playing its part and supplying healthy food. While making sure that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to eat. It wants to be ingenious and all at once comprehend the needs and requirements of its customers. Its vision is to grow quick and offer products that would please the needs of each age. The Cheezburger Network pictures to develop a well-trained workforce which would assist the company to grow.


Nestlé's objective is that as presently, it is the leading company in the food industry, it believes in 'Excellent Food, Good Life". Its objective is to provide its customers with a range of choices that are healthy and finest in taste. It is concentrated on offering the very best food to its consumers throughout the day and night.

Executive Summary
The Cheezburger Network Case Study Solution has a large range of items that it uses to its customers. Its items consist of food for babies, cereals, dairy items, treats, chocolates, food for family pet and mineral water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 employees. In 2011, The Cheezburger Network was listed as the most gainful organization.

Objectives and Objectives.

• Bearing in mind the vision and mission of the corporation, the business has put down its objectives and objectives. These objectives and goals are noted below.
• One goal of the business is to reach no garbage dump status. It is working toward zero waste, where no waste of the factory is landfilled. It encourages its staff members to take the most out of the by-products. (The Cheezburger Network, aboutus, 2017).
• Another objective of The Cheezburger Network is to squander minimum food during production. Most often, the food produced is squandered even prior to it reaches the consumers.
• Another thing that The Cheezburger Network is dealing with is to enhance its product packaging in such a method that it would assist it to reduce the above-mentioned complications and would likewise guarantee the delivery of high quality of its items to its consumers.
• Meet international requirements of the environment.
• Build a relationship based on trust with its customers, organisation partners, employees, and government.

Critical Problems.

Just Recently, The Cheezburger Network Case Study Help Business is focusing more towards the strategy of NHW and investing more of its revenues on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Existing Technique, Vision and Goals.

The current The Cheezburger Network method is based upon the idea of Nutritious, Health and Health (NHW). This method deals with the idea to bringing modification in the consumer preferences about food and making the food stuff healthier worrying about the health problems.

The vision of this strategy is based upon the key method i.e. 60/40+ which merely indicates that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be manufactured with extra dietary worth in contrast to all other items in market gaining it a plus on its dietary material.

This technique was embraced to bring more nutritious plus yummy foods and beverages in market than ever. In competition with other companies, with an objective of retaining its trust over clients as The Cheezburger Network Company has acquired more relied on by costumers.

Microenvironment Analysis (PESTEL Analysis).

The analysis utilized to determine the position of business in the market is done by utilizing PESTLE analysis, offered in Exhibition A. The Cheezburger Network works under the regulations and rules directed by government and food authority. The company is more focused on its services and items to make sure about the product quality and security.

Swot Analysis
The political impact on the company is significantly influenced by the public law and regulations. The company has to fulfill its requirements offered by government otherwise it needs to pay fine. The Cheezburger Network is significantly supported by Government to meet all the requirements of requirements like acts of health and safety. In efforts to manufacture great food, The Cheezburger Network is altering the standards of food and drink manufacturing. This may cause the violation of governmental guidelines and guidelines.


Initiation of business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the The Cheezburger Network Company in U.S. is growing year by year with variable items launch particularly concentrating on the dietary food for babies.


The social environment keeps on altering with regard to time like the mindset of the customer in addition to their way of lives. Any service or product of any business can not succeed till the business is not concerned about the living system of the consumer. The Cheezburger Network is taking steps to fulfill its goals as the world is in search of healthy and delicious food.


In the development of organisation, strategic steps are rather necessary. The Cheezburger Network is one of the leading popular multinational firm and by time it buys various departments to take its products to brand-new level. The Cheezburger Network is spending more on its R&D to make its items much healthier and nutritious supplying consumers with health advantages.


There is no such effect of legal elements of The Cheezburger Network as it is more worried over its laws and regulations.


The Cheezburger Network, in regards to environmental impact is dedicated to operate in eco-friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of larger number of items there might be a risk if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Model).

The Cheezburger Network Case Study Analysis has obtained a variety of business that assisted it in diversification and development of its item's profile. This is the detailed explanation of the Porter's model of five forces of The Cheezburger Network Company, given up Exhibition B.


The Cheezburger Network is one of the top company in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. The Cheezburger Network is running well in this race for last 150 years. The competitors of other business with The Cheezburger Network is quite high.
Vrio Analysis
Threat of New Entrants.

A number of barriers are there for the new entrants to happen in the customer food market. Only a few entrants succeed in this market as there is a requirement to understand the customer need which needs time while recent competitors are aware and has progressed with the consumer commitment over their items with time. There is low hazard of brand-new entrants to The Cheezburger Network as it has quite big network of circulation globally dominating with well-reputed image.

Bargaining Power of Providers.

In the food and drink market, The Cheezburger Network owes the biggest share of market needing greater number of supply chains. This triggers it to be an idyllic purchaser for the suppliers. Any of the provider has actually never ever revealed any complain about rate and the bargaining power is likewise low. In reaction, The Cheezburger Network has actually likewise been worried for its providers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

Hence, The Cheezburger Network makes sure to keep its clients pleased. This has led The Cheezburger Network to be one of the faithful business in eyes of its purchasers.

Risk of Replacements.

There has actually been an excellent risk of substitutes as there are substitutes of a few of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that a few of its products are not safe to utilize leading to the reduced sale. Thus, The Cheezburger Network began highlighting the health benefits of its items to cope up with the alternatives.

Rival Analysis.

It has actually ended up being the second largest food and beverage market in the West Europe with a market share of about 8.6% with just a difference of 0.3 points with The Cheezburger Network. The Cheezburger Network draws in regional clients by its low expense of the product with the regional taste of the items preserving its very first place in the worldwide market. The Cheezburger Network Case Study Solution business has about 280,000 staff members and functions in more than 197 countries edging its competitors in many areas.

Note: A short comparison of The Cheezburger Network with its close competitors is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.


• The Cheezburger Network has an experience of about 140 years, making it possible for business to better carry out, in various scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• The Cheezburger Network has more than 2000 brand names, which increase the circle of its target customers. These brands include infant foods, animal food, confectionary products, beverages etc. Famous brands of The Cheezburger Network include; Maggi, Kit-Kat, Nescafe, etc.
• The Cheezburger Network Case Study Solution has big quantity of spending on R&D as compare to its competitors, making the business to introduce more innovative and nutritious items. This development offers the business a high competitive position in long term.
• After adopting its NHW Method, the company has actually done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of The Cheezburger Network.
• The Cheezburger Network is a popular brand with high customer's loyalty and brand recall. This brand name commitment of consumers increases the opportunities of simple market adoption of numerous new brand names of The Cheezburger Network.
Weak points.
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to The Cheezburger Network customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite various. It will take long to change the perception of individuals ab out The Cheezburger Network as a business offering healthy and nutritious products.


• Introducing more health related products enables the business to record the market in which customers are rather conscious about health.
• Developing nations like India and China has largest markets in the world. Thus expanding the marketplace towards developing nations can increase the The Cheezburger Network company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of The Cheezburger Network Case Study Solution consumers. For example, instructors can suggest their students to acquire The Cheezburger Network items.


• Financial instability in nations, which are the potential markets for The Cheezburger Network, can create several concerns for The Cheezburger Network.
• Shifting of products from normal to much healthier, leads to additional costs and can cause decrease business's profit margins.
• As The Cheezburger Network has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with certain problems.

Segmentation Analysis

Demographic Segmentation

The market division of The Cheezburger Network Case Study Solution is based on four elements; age, gender, profession and income. For example, The Cheezburger Network produces a number of products related to children i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary items. The Cheezburger Network items are quite cost effective by practically all levels, however its major targeted clients, in terms of income level are middle and upper middle level clients.

Geographical Division

Geographical division of The Cheezburger Network Case Study Analysis is made up of its presence in practically 86 countries. Its geographical segmentation is based upon 2 primary aspects i.e. average earnings level of the customer in addition to the environment of the area. Singapore The Cheezburger Network Business's division is done on the basis of the weather condition of the area i.e. hot, cold or warm.

Psychographic Division

Psychographic division of The Cheezburger Network is based upon the character and life style of the consumer. For example, The Cheezburger Network 3 in 1 Coffee target those clients whose lifestyle is quite hectic and do not have much time.

Behavioral Division

The Cheezburger Network Case Help behavioral division is based upon the mindset knowledge and awareness of the customer. Its extremely healthy items target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of The Cheezburger Network Business is a broad variety analysis supplying the company with an opportunity to obtain a feasible competitive benefit versus its competitors in the food and drink industry, summarized in Display I.


The resources used by the The Cheezburger Network company are valuable for the business or not. Such as the resources like financing, human resources, management of operations and professionals in marketing. This are a few of the crucial valuable factors of for the identification of competitive benefit.


The important resources utilized by The Cheezburger Network are expensive or even uncommon. , if these resources are typically discovered that it would be much easier for the competitors and the new rivals in the industry to easily move in competitors.


The imitation process is costly for the competitors of The Cheezburger Network Case Help Business. However, it can be done just in two various strategies i.e. item duplication which is produced and made by The Cheezburger Network Company and introducing of the alternative of the items with switching cost. This increases the hazard of disturbance to the current structure of the industry.


This component of VRIO analysis deals with the compatibility of the business to position in the market making efficient use of its valuable resources which are hard to mimic. Regularly, the development of management is absolutely dependent on the firm's execution strategy and team. Therefore, this polishes the skills of the firm by time based upon the choices made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a higher rate than its R&D spending, and allow the business to more spend on R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This indicator likewise shows a green light to the R&D costs, mergers and acquisitions.

Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio posture a risk of default of The Cheezburger Network to its investors and might lead a declining share prices. For that reason, in terms of increasing debt ratio, the company ought to not spend much on R&D and should pay its existing debts to reduce the danger for financiers.

The increasing danger of financiers with increasing debt ratio and decreasing share prices can be observed by substantial decrease of EPS of The Cheezburger Network Case Help stocks.

The sales growth of business is also low as compare to its acquisitions and mergers due to slow perception building of consumers. This slow development likewise prevent business to further invest in its mergers and acquisitions.( The Cheezburger Network, The Cheezburger Network Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of graphs and computations given in the Displays D and E.

TWOS Analysis.

TWOS analysis can be utilized to obtain various strategies based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths.

The Cheezburger Network Case Help should present more innovative products by large quantity of R&D Spending and mergers and acquisitions. It might increase the market share of The Cheezburger Network and increase the revenue margins for the company. It might also provide The Cheezburger Network a long term competitive advantage over its rivals.

The worldwide growth of The Cheezburger Network need to be concentrated on market recording of establishing countries by growth, drawing in more customers through client's commitment. As developing nations are more populous than developed nations, it could increase the client circle of The Cheezburger Network.

Strategies to Conquer Weaknesses to Exploit Opportunities.

The Cheezburger Network Case Analysis needs to do cautious acquisition and merger of organizations, as it could impact the client's and society's perceptions about The Cheezburger Network. It ought to combine and acquire with those companies which have a market reputation of healthy and healthy companies. It would enhance the perceptions of customers about The Cheezburger Network.

The Cheezburger Network needs to not only spend its R&D on innovation, instead of it should likewise concentrate on the R&D spending over examination of expense of different healthy items. This would increase cost effectiveness of its items, which will result in increasing its sales, due to declining costs, and margins.

Methods to use strengths to overcome dangers.

The Cheezburger Network needs to move to not only establishing but also to industrialized nations. It must expand its circle to different countries like Unilever which runs in about 170 plus nations.

Techniques to conquer weaknesses to prevent risks.

The Cheezburger Network ought to sensibly manage its acquisitions to prevent the risk of mistaken belief from the customers about The Cheezburger Network. It ought to acquire and merge with those nations having a goodwill of being a healthy business in the market. This would not just enhance the understanding of customers about The Cheezburger Network however would likewise increase the sales, profit margins and market share of The Cheezburger Network. It would also allow the company to use its prospective resources effectively on its other operations instead of acquisitions of those companies slowing the NHW strategy growth.


In order to sustain the brand in the market and keep the consumer intact with the brand, there are 2 choices:.

Option: 1.

The Company should invest more on acquisitions than on the R&D.


1. Acquisitions would increase total possessions of the company, increasing the wealth of the business. Costs on R&D would be sunk expense.
2. The business can resell the gotten systems in the market, if it fails to implement its method. Quantity spend on the R&D might not be revived, and it will be considered completely sunk expense, if it do not give possible outcomes.
3. Spending on R&D offer sluggish growth in sales, as it takes very long time to present a product. However, acquisitions offer fast results, as it supply the business already developed product, which can be marketed not long after the acquisition.


1. Acquisition of company's which do not fit with the company's worths like Kraftz foods can lead the company to face misconception of customers about The Cheezburger Network core worths of healthy and healthy products.
2. Big spending on acquisitions than R&D would send a signal of business's inefficiency of developing innovative items, and would outcomes in consumer's frustration.
3. Big acquisitions than R&D would extend the product line of the business by the products which are already present in the market, making business not able to introduce brand-new ingenious products.

Option: 2

The Company ought to invest more on its R&D instead of acquisitions.


1. It would allow the business to produce more innovative products.
2. It would supply the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by introducing those products which can be offered to an entirely brand-new market sector.
4. Innovative items will supply long term benefits and high market share in long run.


1. It would reduce the profit margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would impact the business at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which could offer a negative signal to the financiers, and could result I declining stock costs.

Alternative 3:

Continue its acquisitions and mergers with significant spending on in R&D Program.


1. It would allow the company to introduce brand-new ingenious items with less threat of transforming the costs on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the overall assets of the business would increase with its significant R&D costs.
3. It would not affect the earnings margins of the company at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's overall wealth as well as in terms of innovative products.


1. Threat of conversion of R&D costs into sunk expense, higher than alternative 1 lower than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lower than option 1.
3. Introduction of less variety of innovative products than alternative 2 and high variety of ingenious items than alternative 1.


With the deep analysis of the above options, it is suggested that the company must pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share rates as well, as financiers are willing to invest more in business with significant R&D spending and boost in the total worth of the business.

Action and execution Strategy

Method can be carried out efficiently by establishing certain short term in addition to long term plans. These strategies might be as follows;

Short-term Strategy (0-1 year).

• Under the short term plan The Cheezburger Network Case Help should carry out different activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create the majority of its earnings.
• Analyze the present target audience in addition to the marketplace segment which is not consist of in the business's circle.
• Examine the current financial information to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that how much amount ought to be invested in R&D.

Mid Term Strategy (1-5 years).

• Get those organizations in which the business has prospective experience to deal with. Acquire most beneficial companies with a strong commitment to health, to construct the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about The Cheezburger Network values and vision and to avoid potential risk of sunk expense.

Long Term Plan (1-10 years).

• Obtain organizations with health as well as taste factor, as the base for the The Cheezburger Network as a company producing healthy items has actually been built under midterm strategy and now the business could move towards taste element as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.

The Cheezburger Network has stayed the leading market gamer for more than a decade. It has actually institutionalized its techniques and culture to align itself with the marketplace modifications and consumer habits, which has ultimately allowed it to sustain its market share. The Cheezburger Network has established significant market share and brand identity in the urban markets, it is advised that the company needs to focus on the rural areas in terms of developing brand equity, commitment, and awareness, such can be done by developing a particular brand name allotment method through trade marketing strategies, that draw clear distinction between The Cheezburger Network items and other competitor products. Additionally, The Cheezburger Network must utilize its brand name image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to establish brand name equity for newly introduced and already produced items on a greater platform, making the effective use of resources and brand image in the market.