The Cheezburger Network Online Case Analysis

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The Cheezburger Network Case Study Solution & Analysis


The Cheezburger Network Case Study Solution is presently one of the biggest food chains worldwide. It was established by Henri The Cheezburger Network in 1866, a German Pharmacist who first released "Farine Lactee"; a mix of flour and milk to decrease and feed babies mortality rate. At the exact same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The 2 ended up being rivals initially however later merged in 1905, leading to the birth of The Cheezburger Network.

The Cheezburger Network is now a multinational business. Unlike other multinational business, it has senior executives from different countries and tries to make choices considering the whole world. The Cheezburger Network Case Study Analysis currently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of The Cheezburger Network Corporation is to enhance the lifestyle of individuals by playing its part and supplying healthy food. It wishes to help the world in shaping a healthy and better future for it. It likewise wants to encourage people to live a healthy life. While making certain that the business is being successful in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to provide its customers with food that is healthy, high in quality and safe to consume. It wishes to be ingenious and all at once comprehend the needs and requirements of its customers. Its vision is to grow fast and provide items that would satisfy the needs of each age group. The Cheezburger Network visualizes to establish a well-trained workforce which would assist the business to grow.


Nestlé's objective is that as presently, it is the leading business in the food market, it thinks in 'Excellent Food, Good Life". Its mission is to provide its consumers with a range of options that are healthy and finest in taste. It is concentrated on providing the very best food to its customers throughout the day and night.

Executive Summary
The Cheezburger Network Case Study Analysis has a wide variety of products that it offers to its customers. Its items include food for infants, cereals, dairy products, snacks, chocolates, food for family pet and mineral water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 employees. In 2011, The Cheezburger Network was listed as the most gainful organization.

Goals and Goals.

• Keeping in mind the vision and mission of the corporation, the company has actually put down its objectives and goals. These objectives and objectives are listed below.
• One goal of the business is to reach no land fill status.
• Another goal of The Cheezburger Network is to waste minimum food throughout production. Frequently, the food produced is squandered even before it reaches the clients.
• Another thing that The Cheezburger Network is working on is to improve its product packaging in such a way that it would help it to reduce those complications and would likewise guarantee the shipment of high quality of its products to its customers.
• Meet international requirements of the environment.
• Develop a relationship based upon trust with its consumers, business partners, employees, and government.

Crucial Problems.

Just Recently, The Cheezburger Network Case Study Analysis Business is focusing more towards the method of NHW and investing more of its revenues on the R&D technology. The country is investing more on mergers and acquisitions to support its NHW method. The target of the company is not achieved as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Method, Vision and Goals.

The current The Cheezburger Network method is based on the idea of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing change in the customer preferences about food and making the food stuff much healthier worrying about the health issues.

The vision of this technique is based upon the secret method i.e. 60/40+ which merely means that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional value. The products will be made with additional nutritional worth in contrast to all other products in market getting it a plus on its dietary material.

This method was embraced to bring more healthy plus tasty foods and drinks in market than ever. In competitors with other companies, with an intent of retaining its trust over customers as The Cheezburger Network Company has acquired more trusted by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by using PESTLE analysis, given in Exhibit A. The Cheezburger Network works under the regulations and guidelines directed by government and food authority. The business is more focused on its products and services to make certain about the item quality and security. This analysis will assist in understanding environment of external market in the global food and beverage markets. (Parera, 2017).

Swot Analysis
The political impact on the business is significantly affected by the government laws and guidelines. The company needs to fulfill its requirements offered by federal government otherwise it needs to pay fine. The Cheezburger Network is significantly supported by Government to satisfy all the criteria of requirements like acts of health and wellness. In efforts to produce good food, The Cheezburger Network is altering the requirements of food and drink production. This may cause the infraction of governmental rules and guidelines.


Initiation of the business where the capital income of each private matters for the increased net sale as this differs country-to-country. The economy of the The Cheezburger Network Business in U.S. is growing year by year with variable products launch especially concentrating on the dietary food for babies.


The social environment continues changing with respect to time like the mindset of the customer along with their way of lives. Any service or product of any business can not achieve success till the business is not worried about the living system of the consumer. The Cheezburger Network is taking steps to satisfy its objectives as the world remains in search of delicious and healthy food.


In the advancement of organisation, tactical measures are rather obligatory. The Cheezburger Network is one of the leading popular multinational firm and by time it purchases different departments to take its products to brand-new level. The Cheezburger Network is spending more on its R&D to make its products healthier and healthy supplying consumers with health advantages.


There is no such impact of legal elements of The Cheezburger Network as it is more worried over its laws and policies.


The Cheezburger Network, in terms of environmental impact is committed to operate in environment-friendly environment with conservation of the natural deposits and energy. If the resources utilized are recyclable or not, as due to the production of larger number of products there may be a danger.

Competitive Forces Analysis (Porter's 5 Forces Design).

The Cheezburger Network Case Study Solution has actually obtained a number of companies that assisted it in diversification and development of its product's profile. This is the thorough explanation of the Porter's model of 5 forces of The Cheezburger Network Business, given up Exhibit B.


There is extreme competition in the industry of food and drinks. The Cheezburger Network is among the leading business in this competitive market with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. The Cheezburger Network is running well in this race for last 150 years. Each company has a certain share of market. This rivalry is not simply limited to the rate of the product but also for variation, quality and development. Every market is aiming hard for the upkeep of their market share. The competition of other companies with The Cheezburger Network is rather high.
Vrio Analysis
Risk of New Entrants.

A number of barriers are there for the new entrants to occur in the consumer food industry. Just a couple of entrants be successful in this industry as there is a requirement to comprehend the customer requirement which requires time while current rivals are aware and has actually progressed with the customer loyalty over their products with time. There is low hazard of brand-new entrants to The Cheezburger Network as it has rather big network of distribution internationally controling with well-reputed image.

Bargaining Power of Providers.

In the food and beverage industry, The Cheezburger Network Case Study Analysis owes the biggest share of market needing greater number of supply chains. In action, The Cheezburger Network has likewise been concerned for its providers as it believes in long-lasting relations.

Bargaining Power of Purchasers.

Hence, The Cheezburger Network makes sure to keep its clients satisfied. This has led The Cheezburger Network to be one of the devoted company in eyes of its purchasers.

Hazard of Substitutes.

There has been a fantastic threat of alternatives as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has likewise been a claim that a few of its items are not safe to use leading to the reduced sale. Thus, The Cheezburger Network started highlighting the health benefits of its items to cope up with the alternatives.

Rival Analysis.

The Cheezburger Network Case Study Analysis covers many of the popular consumer brand names like Kit Kat and Nescafe and so on. About 29 brand names amongst all of its brands, each brand made an earnings of about $1billion in 2010. Its major part of sale remains in The United States and Canada making up about 42% of its all sales. In Europe and U.S. the leading significant brand names offered by The Cheezburger Network in these states have an excellent reliable share of market. Likewise The Cheezburger Network, Unilever and DANONE are two big markets of food and drinks in addition to its primary rivals. In the year 2010, The Cheezburger Network had actually made its annual revenue by 26% boost since of its increased food and drinks sale particularly in cooking stuff, ice-cream, beverages based upon tea, and frozen food. On the other hand, DANONE, due to the increasing prices of shares resulting an increase of 38% in its earnings. The Cheezburger Network Case Study Help lowered its sales cost by the adjustment of a brand-new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 nations and its London headquarter. It has actually ended up being the second largest food and drink market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with The Cheezburger Network. Unilever shares a market share of about 7.7 with The Cheezburger Network ending up being first and ranking DANONE as third. The Cheezburger Network attracts regional customers by its low expense of the product with the regional taste of the products keeping its top place in the international market. The Cheezburger Network company has about 280,000 workers and functions in more than 197 nations edging its competitors in lots of areas. The Cheezburger Network has likewise reduced its cost of supply by presenting E-marketing in contrast to its rivals.

Note: A short comparison of The Cheezburger Network with its close rivals is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibit F.


• The Cheezburger Network has an experience of about 140 years, enabling business to better carry out, in numerous scenarios.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• The Cheezburger Network has more than 2000 brand names, which increase the circle of its target consumers. Famous brand names of The Cheezburger Network consist of; Maggi, Kit-Kat, Nescafe, etc.
• The Cheezburger Network Case Study Analysis has large big quantity spending on R&D as compare to its competitorsRivals making the company to launch more innovative and nutritious products.
• After adopting its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales development and improve market position of The Cheezburger Network.
• The Cheezburger Network is a well-known brand with high customer's loyalty and brand name recall. This brand loyalty of customers increases the chances of easy market adoption of numerous brand-new brands of The Cheezburger Network.
Weak points.
• Acquisitions of those business, like; Kraft frozen Pizza business can offer a negative signal to The Cheezburger Network consumers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Technique are rather various. It will take long to alter the perception of people ab out The Cheezburger Network as a company offering healthy and healthy items.


• Introducing more health associated products enables the business to catch the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has largest markets worldwide. Hence broadening the marketplace towards developing nations can enhance the The Cheezburger Network organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the variety of The Cheezburger Network Case Study Analysis customers. Teachers can recommend their students to buy The Cheezburger Network products.


• Economic instability in nations, which are the potential markets for The Cheezburger Network, can create a number of problems for The Cheezburger Network.
• Shifting of items from typical to much healthier, leads to additional expenses and can lead to decrease business's revenue margins.
• As The Cheezburger Network has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.

Segmentation Analysis

Group Segmentation

The demographic division of The Cheezburger Network Case Study Help is based upon four elements; age, gender, income and profession. The Cheezburger Network produces several items related to children i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary products. The Cheezburger Network products are quite economical by almost all levels, however its major targeted clients, in regards to income level are upper and middle middle level clients.

Geographical Division

Geographical segmentation of The Cheezburger Network Case Study Help is composed of its presence in almost 86 countries. Its geographical division is based upon 2 primary aspects i.e. average earnings level of the customer in addition to the climate of the area. For instance, Singapore The Cheezburger Network Company's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of The Cheezburger Network is based upon the character and lifestyle of the consumer. The Cheezburger Network 3 in 1 Coffee target those clients whose life style is rather hectic and do not have much time.

Behavioral Division

The Cheezburger Network Case Analysis behavioral division is based upon the mindset understanding and awareness of the consumer. Its extremely nutritious items target those customers who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of The Cheezburger Network Company is a broad variety analysis supplying the company with a possibility to obtain a feasible competitive benefit against its rivals in the food and drink industry, summarized in Exhibition I.


The resources used by the The Cheezburger Network business are valuable for the business or not. Such as the resources like financing, personnels, management of operations and specialists in marketing. This are some of the key important elements of for the identification of competitive advantage.


The important resources made use of by The Cheezburger Network are costly or even rare. If these resources are commonly found that it would be much easier for the rivals and the new competitors in the market to easily move in competition.


The replica procedure is expensive for the rivals of The Cheezburger Network Case Analysis Business. However, it can be done just in 2 various strategies i.e. product duplication which is produced and made by The Cheezburger Network Business and introducing of the substitute of the products with switching cost. This increases the danger of interruption to the current structure of the market.


This part of VRIO analysis deals with the compatibility of the company to place in the market making productive use of its important resources which are challenging to imitate. Regularly, the advancement of management is completely dependent on the company's execution technique and group. Thus, this polishes the abilities of the firm by time based upon the choices made by firm for the progression of its strategic capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are decreasing with increasing real amount of spending reveals that the sales are increasing at a greater rate than its R&D costs, and allow the company to more invest in R&D.

Net Earnings Margin is increasing while R&D as a portion of sales is declining. This indication likewise reveals a green light to the R&D spending, acquisitions and mergers.

Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of debts. This increasing financial obligation ratio pose a risk of default of The Cheezburger Network to its investors and might lead a declining share costs. In terms of increasing financial obligation ratio, the company ought to not spend much on R&D and needs to pay its present debts to decrease the risk for financiers.

The increasing danger of financiers with increasing financial obligation ratio and decreasing share prices can be observed by big decrease of EPS of The Cheezburger Network Case Help stocks.

The sales growth of business is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish development also prevent business to additional invest in its acquisitions and mergers.( The Cheezburger Network, The Cheezburger Network Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of calculations and Charts given up the Displays D and E.

TWOS Analysis.

2 analysis can be utilized to derive different methods based on the SWOT Analysis provided above. A brief summary of TWOS Analysis is given in Display H.

Techniques to exploit Opportunities using Strengths.

The Cheezburger Network Case Solution needs to introduce more ingenious products by big quantity of R&D Spending and mergers and acquisitions. It might increase the market share of The Cheezburger Network and increase the revenue margins for the company. It could also offer The Cheezburger Network a long term competitive advantage over its rivals.

The worldwide expansion of The Cheezburger Network should be focused on market catching of developing countries by growth, attracting more consumers through client's commitment. As establishing nations are more populated than developed countries, it might increase the customer circle of The Cheezburger Network.

Techniques to Get Rid Of Weaknesses to Make Use Of Opportunities.

The Cheezburger Network Case Solution should do cautious acquisition and merger of organizations, as it might impact the client's and society's perceptions about The Cheezburger Network. It should combine and obtain with those business which have a market credibility of nutritious and healthy companies. It would enhance the perceptions of consumers about The Cheezburger Network.

The Cheezburger Network needs to not only spend its R&D on development, rather than it needs to likewise focus on the R&D costs over examination of cost of various healthy products. This would increase expense performance of its products, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to get rid of risks.

The Cheezburger Network Case Help needs to relocate to not only establishing but likewise to developed countries. It needs to expands its geographical growth. This large geographical growth towards establishing and established countries would decrease the danger of possible losses in times of instability in different nations. It must widen its circle to different countries like Unilever which runs in about 170 plus nations.

Techniques to conquer weaknesses to avoid risks.

The Cheezburger Network Case Analysis ought to sensibly control its acquisitions to prevent the threat of misunderstanding from the consumers about The Cheezburger Network. This would not just enhance the perception of customers about The Cheezburger Network but would likewise increase the sales, earnings margins and market share of The Cheezburger Network.


In order to sustain the brand in the market and keep the customer undamaged with the brand, there are two options:.

Alternative: 1.

The Business must invest more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the business, increasing the wealth of the company. Costs on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it stops working to execute its technique. Nevertheless, quantity spend on the R&D could not be restored, and it will be considered entirely sunk cost, if it do not offer potential results.
3. Spending on R&D provide slow development in sales, as it takes very long time to present a product. However, acquisitions offer quick outcomes, as it supply the company currently established product, which can be marketed right after the acquisition.


1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to face mistaken belief of consumers about The Cheezburger Network core values of nutritious and healthy items.
2. Big spending on acquisitions than R&D would send out a signal of company's inefficiency of establishing ingenious items, and would results in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the business by the items which are currently present in the market, making business unable to introduce new ingenious products.

Option: 2

The Company should spend more on its R&D instead of acquisitions.


1. It would make it possible for the company to produce more ingenious products.
2. It would offer the business a strong competitive position in the market.
3. It would allow the business to increase its targeted consumers by presenting those products which can be used to an entirely brand-new market segment.
4. Ingenious items will supply long term advantages and high market share in long run.


1. It would reduce the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk cost, and would affect the business at big. The risk is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply a negative signal to the financiers, and could result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with significant costs on in R&D Program.


1. It would enable the business to present brand-new ingenious items with less threat of transforming the spending on R&D into sunk expense.
2. It would provide a favorable signal to the investors, as the general properties of the business would increase with its considerable R&D spending.
3. It would not impact the revenue margins of the business at a large rate as compare to alternative 2.
4. It would supply the business a strong long term market position in regards to the company's general wealth as well as in terms of ingenious products.


1. Danger of conversion of R&D costs into sunk cost, greater than option 1 lesser than alternative 2.
2. Danger of mistaken belief about the acquisitions, greater than alternative 2 and lower than option 1.
3. Intro of less variety of innovative items than alternative 2 and high variety of ingenious items than alternative 1.


With the deep analysis of the above alternatives, it is suggested that the company should choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just present ingenious and new products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share prices also, as investors are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the business.

Action and execution Method

Strategy can be carried out effectively by establishing particular short-term as well as long term plans. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short term strategy The Cheezburger Network Case Solution must perform different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its earnings.
• Evaluate the current target audience in addition to the market sector which is not include in the company's circle.
• Evaluate the present monetary data to measure the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much quantity should be invested in R&D.

Mid Term Strategy (1-5 years).

• Get those organizations in which the business has potential experience to handle. Obtain most beneficial organizations with a strong commitment to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about The Cheezburger Network values and vision and to avoid possible threat of sunk expense.

Long Term Strategy (1-10 years).

• Obtain organizations with health as well as taste factor, as the base for the The Cheezburger Network as a company producing healthy products has actually been constructed under midterm plan and now the business could move towards taste element as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.

The Cheezburger Network has stayed the top market gamer for more than a decade. It has institutionalised its techniques and culture to align itself with the market modifications and consumer behavior, which has actually eventually permitted it to sustain its market share. The Cheezburger Network has actually developed substantial market share and brand identity in the city markets, it is recommended that the company must focus on the rural areas in terms of establishing brand name equity, loyalty, and awareness, such can be done by developing a specific brand name allocation strategy through trade marketing methods, that draw clear distinction between The Cheezburger Network products and other rival products. Additionally, The Cheezburger Network should utilize its brand picture of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to develop brand name equity for newly presented and currently produced products on a greater platform, making the efficient usage of resources and brand image in the market.