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The Cheezburger Network Case Study Solution and Analysis


The Cheezburger Network is currently one of the biggest food chains worldwide. It was established by Henri The Cheezburger Network in 1866, a German Pharmacist who first introduced "Farine Lactee"; a mix of flour and milk to decrease and feed babies death rate.

The Cheezburger Network is now a multinational company. Unlike other multinational companies, it has senior executives from different nations and tries to make decisions considering the whole world. The Cheezburger Network Case Study Analysis presently has more than 500 factories worldwide and a network spread across 86 nations.


The function of The Cheezburger Network Corporation is to improve the quality of life of individuals by playing its part and offering healthy food. It wants to assist the world in shaping a healthy and much better future for it. It also wishes to encourage individuals to live a healthy life. While making certain that the business is prospering in the long run, that's how it plays its part for a much better and healthy future


Nestlé's vision is to offer its clients with food that is healthy, high in quality and safe to eat. The Cheezburger Network visualizes to establish a trained workforce which would help the company to grow.


Nestlé's mission is that as presently, it is the leading business in the food industry, it thinks in 'Great Food, Great Life". Its mission is to provide its consumers with a range of options that are healthy and best in taste as well. It is focused on providing the very best food to its consumers throughout the day and night.


The Cheezburger Network Case Study Analysis has a wide range of products that it provides to its customers. Its items include food for babies, cereals, dairy items, snacks, chocolates, food for pet and mineral water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 staff members. In 2011, The Cheezburger Network was listed as the most gainful organization.

Goals and goals.

• Bearing in mind the vision and objective of the corporation, the company has actually put down its objectives and objectives. These goals and objectives are noted below.
• One goal of the company is to reach absolutely no garbage dump status. It is pursuing no waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the spin-offs. (The Cheezburger Network, aboutus, 2017).
• Another objective of The Cheezburger Network is to squander minimum food during production. Frequently, the food produced is squandered even prior to it reaches the clients.
• Another thing that The Cheezburger Network is working on is to improve its product packaging in such a way that it would help it to decrease those issues and would likewise guarantee the shipment of high quality of its items to its consumers.
• Meet worldwide standards of the environment.
• Develop a relationship based on trust with its consumers, organisation partners, employees, and federal government.

Important Issues.

Just Recently, The Cheezburger Network Company is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H. There is a need to focus more on the sales then the innovation technology. Otherwise, it might lead to the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Existing Strategy, Vision and Goals.

The existing The Cheezburger Network technique is based upon the principle of Nutritious, Health and Health (NHW). This technique handles the concept to bringing change in the client preferences about food and making the food stuff healthier concerning about the health issues.

The vision of this method is based on the secret technique i.e. 60/40+ which just means that the items will have a score of 60% on the basis of taste and 40% is based on its dietary value. The items will be produced with extra dietary worth in contrast to all other products in market getting it a plus on its dietary content.

This technique was adopted to bring more tasty plus healthy foods and beverages in market than ever. In competitors with other business, with an intent of keeping its trust over clients as The Cheezburger Network Business has gained more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to measure the position of business in the market is done by using PESTLE analysis, given in Exhibit A. The Cheezburger Network works under the regulations and guidelines directed by government and food authority. The business is more concentrated on its services and items to ensure about the item quality and security. This analysis will help in comprehending environment of external market in the international food and drink markets. (Parera, 2017).


The political impact on the company is greatly affected by the government laws and policies. The company has to fulfill its requirements offered by government otherwise it needs to pay fine. The Cheezburger Network is significantly supported by Government to meet all the requirements of requirements like acts of health and wellness. In efforts to make great food, The Cheezburger Network is changing the standards of food and drink manufacturing. This may trigger the violation of governmental rules and policies.


Initiation of business where the capital earnings of each specific matters for the increased net sale as this varies country-to-country. The economy of the The Cheezburger Network Company in U.S. is growing year by year with variable products launch particularly concentrating on the nutritional food for infants.


The social environment keeps on altering with regard to time like the attitude of the customer as well as their lifestyles. Any services or product of any business can not achieve success until the business is not worried about the living system of the customer. The Cheezburger Network is taking steps to satisfy its objectives as the world is in search of tasty and healthy food.


In the development of business, tactical steps are somewhat mandatory. The Cheezburger Network is among the leading well-known international firm and by time it invests in various departments to take its items to new level. The Cheezburger Network is investing more on its R&D to make its items much healthier and healthy offering customers with health advantages.


There is no such impact of legal elements of The Cheezburger Network as it is more concerned over its laws and policies.


The Cheezburger Network, in terms of environmental impact is dedicated to operate in eco-friendly environment with preservation of the natural resources and energy. As due to the manufacturing of bigger number of items there may be a threat if the resources used are recyclable or not.

Competitive Forces Analysis (Porter's Five Forces Design).

The Cheezburger Network Case Study Help has obtained a variety of companies that helped it in diversity and development of its product's profile. This is the extensive description of the Porter's model of five forces of The Cheezburger Network Business, given up Exhibition B.


There is severe competitors in the industry of food and beverages. The Cheezburger Network is among the leading company in this competitive industry with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. The Cheezburger Network is running well in this race for last 150 years. Each company has a certain share of market. This competition is not just limited to the cost of the item however likewise for variation, innovation and quality. Every industry is aiming hard for the maintenance of their market share. The competitors of other business with The Cheezburger Network is quite high.

Hazard of New Entrants.

A number of barriers are there for the brand-new entrants to take place in the consumer food industry. Just a few entrants prosper in this industry as there is a need to comprehend the consumer need which requires time while current rivals are well aware and has progressed with the customer commitment over their items with time. There is low danger of brand-new entrants to The Cheezburger Network as it has quite large network of circulation worldwide dominating with well-reputed image.

Bargaining Power of Providers.

In the food and beverage market, The Cheezburger Network Case Study Help owes the largest share of market requiring higher number of supply chains. In response, The Cheezburger Network has also been worried for its providers as it believes in long-term relations.

Bargaining Power of Purchasers.

There is high bargaining power of the buyers due to great competitors. Switching expense is quite low for the customers as many business sale a number of comparable products. This appears to be a terrific threat for any company. Hence, The Cheezburger Network Case Study Solution ensures to keep its customers pleased. This has led The Cheezburger Network to be among the faithful company in eyes of its purchasers.

Threat of Substitutes.

There has actually been a fantastic danger of substitutes as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has actually also been a claim that some of its products are not safe to use resulting in the reduced sale. Therefore, The Cheezburger Network started highlighting the health advantages of its products to cope up with the replacements.

Rival Analysis.

It has ended up being the second largest food and beverage market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with The Cheezburger Network. The Cheezburger Network attracts local clients by its low expense of the product with the local taste of the items keeping its first location in the global market. The Cheezburger Network Case Study Analysis business has about 280,000 workers and functions in more than 197 countries edging its competitors in lots of areas.

Keep in mind: A short contrast of The Cheezburger Network with its close competitors is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.


• The Cheezburger Network has an experience of about 140 years, enabling company to better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Market.
• The Cheezburger Network has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of child foods, pet food, confectionary products, drinks etc. Famous brand names of The Cheezburger Network include; Maggi, Kit-Kat, Nescafe, and so on
• The Cheezburger Network Case Study Analysis has big quantity of spending on R&D as compare to its competitors, making the company to release more innovative and healthy items. This development provides the business a high competitive position in long term.
• After embracing its NHW Method, the company has actually done large quantity of mergers and acquisitions which increase the sales development and enhance market position of The Cheezburger Network.
• The Cheezburger Network is a widely known brand with high customer's loyalty and brand name recall. This brand name loyalty of consumers increases the opportunities of easy market adoption of different brand-new brands of The Cheezburger Network.
• Acquisitions of those business, like; Kraft frozen Pizza business can give a negative signal to The Cheezburger Network customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are quite different. It will take long to alter the understanding of individuals ab out The Cheezburger Network as a company selling healthy and healthy products.


• Introducing more health related products makes it possible for the business to record the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. For this reason expanding the marketplace towards establishing countries can improve the The Cheezburger Network organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the number of The Cheezburger Network Case Study Analysis consumers. For example, teachers can suggest their trainees to purchase The Cheezburger Network products.


• Financial instability in nations, which are the potential markets for The Cheezburger Network, can develop several problems for The Cheezburger Network.
• Shifting of products from normal to much healthier, results in additional expenses and can result in decrease company's profit margins.
• As The Cheezburger Network has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.

Division Analysis

Group Segmentation

The demographic segmentation of The Cheezburger Network Case Study Analysis is based upon 4 elements; age, gender, earnings and occupation. For example, The Cheezburger Network produces numerous products associated with children i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary items. The Cheezburger Network items are quite budget-friendly by almost all levels, however its major targeted customers, in regards to earnings level are middle and upper middle level consumers.

Geographical Division

Geographical division of The Cheezburger Network Case Study Solution is composed of its presence in almost 86 nations. Its geographical segmentation is based upon two main factors i.e. typical income level of the consumer in addition to the climate of the area. For instance, Singapore The Cheezburger Network Business's division is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of The Cheezburger Network is based upon the character and lifestyle of the customer. The Cheezburger Network 3 in 1 Coffee target those consumers whose life design is rather busy and don't have much time.

Behavioral Division

The Cheezburger Network Case Solution behavioral division is based upon the mindset knowledge and awareness of the consumer. Its extremely healthy products target those clients who have a health mindful mindset towards their intakes.

VRIO Analysis

The VRIO analysis of The Cheezburger Network Business is a broad range analysis supplying the company with a chance to get a viable competitive benefit versus its competitors in the food and beverage industry, summarized in Exhibit I.

Prized Possession

The resources utilized by the The Cheezburger Network business are valuable for the business or not. Such as the resources like finance, human resources, management of operations and professionals in marketing. This are a few of the crucial important aspects of for the recognition of competitive benefit.


The important resources utilized by The Cheezburger Network are even unusual or expensive. , if these resources are commonly discovered that it would be easier for the competitors and the brand-new rivals in the market to effortlessly move in competitors.


The replica process is costly for the rivals of The Cheezburger Network Case Solution Business. It can be done just in two different methods i.e. item duplication which is produced and manufactured by The Cheezburger Network Business and introducing of the replacement of the products with changing expense. This increases the threat of disruption to the recent structure of the market.


This component of VRIO analysis deals with the compatibility of the company to place in the market making productive usage of its important resources which are hard to imitate. Frequently, the development of management is completely depending on the firm's execution technique and group. Hence, this polishes the skills of the company by time based on the decisions made by company for the progression of its strategic capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing real amount of spending shows that the sales are increasing at a greater rate than its R&D spending, and enable the business to more spend on R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This sign likewise reveals a green light to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio pose a risk of default of The Cheezburger Network to its investors and could lead a declining share prices. In terms of increasing financial obligation ratio, the company must not spend much on R&D and needs to pay its existing financial obligations to reduce the danger for investors.

The increasing danger of financiers with increasing debt ratio and declining share costs can be observed by big decrease of EPS of The Cheezburger Network Case Help stocks.

The sales growth of business is likewise low as compare to its mergers and acquisitions due to slow understanding structure of customers. This sluggish growth likewise prevent company to additional invest in its acquisitions and mergers.( The Cheezburger Network, The Cheezburger Network Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of estimations and Graphs given in the Exhibits D and E.

TWOS Analysis.

2 analysis can be used to derive various strategies based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given in Display H.

Techniques to exploit Opportunities using Strengths.

The Cheezburger Network Case Solution should introduce more ingenious items by large amount of R&D Spending and acquisitions and mergers. It could increase the market share of The Cheezburger Network and increase the earnings margins for the business. It could also offer The Cheezburger Network a long term competitive benefit over its rivals.

The global expansion of The Cheezburger Network must be focused on market catching of developing nations by growth, attracting more clients through client's loyalty. As establishing countries are more populated than developed countries, it might increase the client circle of The Cheezburger Network.

Techniques to Get Rid Of Weak Points to Make Use Of Opportunities.

The Cheezburger Network Case Solution needs to do mindful acquisition and merger of companies, as it could affect the customer's and society's understandings about The Cheezburger Network. It needs to get and combine with those companies which have a market reputation of nutritious and healthy companies. It would enhance the perceptions of consumers about The Cheezburger Network.

The Cheezburger Network must not only spend its R&D on development, rather than it needs to likewise concentrate on the R&D spending over assessment of cost of various healthy items. This would increase expense efficiency of its items, which will result in increasing its sales, due to decreasing costs, and margins.

Techniques to use strengths to get rid of threats.

The Cheezburger Network Case Analysis needs to move to not just establishing however likewise to developed nations. It ought to expands its geographical growth. This large geographical expansion towards establishing and established nations would decrease the threat of potential losses in times of instability in numerous countries. It ought to widen its circle to different nations like Unilever which operates in about 170 plus countries.

Strategies to conquer weak points to avoid dangers.

The Cheezburger Network must sensibly control its acquisitions to avoid the danger of misunderstanding from the customers about The Cheezburger Network. It should acquire and combine with those nations having a goodwill of being a healthy business in the market. This would not only improve the perception of consumers about The Cheezburger Network but would likewise increase the sales, revenue margins and market share of The Cheezburger Network. It would also allow the company to use its possible resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW method development.


In order to sustain the brand in the market and keep the consumer undamaged with the brand, there are 2 options:.

Option: 1.

The Business should invest more on acquisitions than on the R&D.


1. Acquisitions would increase total properties of the company, increasing the wealth of the company. Costs on R&D would be sunk expense.
2. The business can resell the obtained systems in the market, if it stops working to implement its method. Quantity invest on the R&D might not be revived, and it will be considered entirely sunk expense, if it do not offer prospective results.
3. Investing in R&D offer sluggish development in sales, as it takes long time to introduce an item. However, acquisitions supply quick results, as it supply the company already developed item, which can be marketed not long after the acquisition.


1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to deal with mistaken belief of consumers about The Cheezburger Network core values of nutritious and healthy items.
2. Large costs on acquisitions than R&D would send out a signal of company's inefficiency of developing innovative items, and would results in customer's dissatisfaction.
3. Large acquisitions than R&D would extend the product line of the company by the products which are already present in the market, making company not able to introduce brand-new innovative items.

Alternative: 2

The Company needs to invest more on its R&D instead of acquisitions.


1. It would enable the company to produce more innovative items.
2. It would provide the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by introducing those items which can be used to a completely brand-new market sector.
4. Innovative items will offer long term advantages and high market share in long term.


1. It would reduce the earnings margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would affect the business at large. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could supply a negative signal to the investors, and could result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with considerable spending on in R&D Program.


1. It would permit the company to present new ingenious products with less threat of transforming the costs on R&D into sunk expense.
2. It would offer a favorable signal to the investors, as the general properties of the company would increase with its significant R&D spending.
3. It would not affect the earnings margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the business's overall wealth as well as in regards to innovative items.


1. Threat of conversion of R&D spending into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Threat of misunderstanding about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Introduction of less number of ingenious items than alternative 2 and high number of ingenious products than alternative 1.


With the deep analysis of the above alternatives, it is advised that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share costs too, as financiers are willing to invest more in business with significant R&D spending and increase in the total worth of the business.

Action and execution Strategy

Technique can be carried out efficiently by establishing certain short term in addition to long term plans. These plans might be as follows;

Short Term Plan (0-1 year).

• Under the short-term plan The Cheezburger Network Case Analysis ought to carry out numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate the majority of its income.
• Examine the existing target audience as well as the market sector which is not include in the business's circle.
• Evaluate the current financial information to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount needs to be spent on R&D.

Mid Term Plan (1-5 years).

• Get those companies in which the business has prospective experience to handle. Obtain most favorable organizations with a strong dedication to health, to develop the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about The Cheezburger Network worths and vision and to avoid potential risk of sunk cost.

Long Term Plan (1-10 years).

• Acquire organizations with health along with taste aspect, as the base for the The Cheezburger Network as a business producing healthy products has been constructed under midterm strategy and now the business could move towards taste element too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.


The Cheezburger Network has remained the top market player for more than a decade. It has institutionalized its strategies and culture to align itself with the marketplace changes and consumer habits, which has actually eventually permitted it to sustain its market share. Though, The Cheezburger Network has established significant market share and brand identity in the metropolitan markets, it is advised that the business ought to concentrate on the rural areas in terms of developing brand commitment, equity, and awareness, such can be done by producing a particular brand name allowance technique through trade marketing techniques, that draw clear distinction in between The Cheezburger Network Case Analysis products and other rival products. Moreover, The Cheezburger Network must take advantage of its brand name image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the company to develop brand equity for newly introduced and already produced items on a higher platform, making the efficient usage of resources and brand image in the market.