The Haidilao Company Online Case Analysis

Home >> Accounting >> The Haidilao Company

The Haidilao Company Case Study Solution and Analysis


The Haidilao Company is currently one of the greatest food chains worldwide. It was founded by Henri The Haidilao Company in 1866, a German Pharmacist who initially released "Farine Lactee"; a mix of flour and milk to feed infants and reduce death rate.

The Haidilao Company is now a transnational company. Unlike other multinational business, it has senior executives from various countries and tries to make decisions considering the whole world. The Haidilao Company Case Study Solution currently has more than 500 factories around the world and a network spread across 86 nations.


The function of The Haidilao Company Corporation is to improve the quality of life of individuals by playing its part and providing healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to supply its consumers with food that is healthy, high in quality and safe to consume. The Haidilao Company pictures to establish a trained labor force which would help the business to grow.


Nestlé's mission is that as currently, it is the leading company in the food industry, it thinks in 'Great Food, Good Life". Its mission is to provide its consumers with a range of choices that are healthy and finest in taste also. It is concentrated on providing the best food to its consumers throughout the day and night.

Executive Summary
The Haidilao Company has a broad range of products that it provides to its consumers. In 2011, The Haidilao Company was noted as the most rewarding organization.

Objectives and objectives.

• Remembering the vision and mission of the corporation, the business has actually laid down its goals and goals. These objectives and goals are noted below.
• One goal of the company is to reach no land fill status.
• Another goal of The Haidilao Company is to waste minimum food during production. Most often, the food produced is wasted even before it reaches the consumers.
• Another thing that The Haidilao Company is working on is to improve its packaging in such a method that it would assist it to reduce those complications and would also ensure the shipment of high quality of its products to its consumers.
• Meet international standards of the environment.
• Construct a relationship based upon trust with its customers, service partners, workers, and federal government.

Critical Issues.

Just Recently, The Haidilao Company Case Study Analysis Company is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H.

Situational Analysis.
Porter's 5 Forces Analysis
Analysis of Current Strategy, Vision and Goals.

The current The Haidilao Company strategy is based on the principle of Nutritious, Health and Health (NHW). This method handles the concept to bringing modification in the customer choices about food and making the food stuff healthier worrying about the health problems.

The vision of this strategy is based upon the secret approach i.e. 60/40+ which merely suggests that the products will have a score of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be made with additional nutritional worth in contrast to all other products in market getting it a plus on its nutritional material.

This method was adopted to bring more nutritious plus tasty foods and drinks in market than ever. In competition with other business, with an intention of maintaining its trust over customers as The Haidilao Company Business has actually gained more relied on by customers.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by using PESTLE analysis, given in Display A. The Haidilao Company works under the policies and rules directed by federal government and food authority. The company is more focused on its services and products to make sure about the item quality and safety. This analysis will help in comprehending environment of external market in the global food and drink industries. (Parera, 2017).

Swot Analysis
The political effect on the company is significantly affected by the government laws and policies. The business needs to meet its requirements provided by government otherwise it needs to pay fine. The Haidilao Company is considerably supported by Federal government to fulfill all the criteria of requirements like acts of health and safety. In efforts to manufacture great food, The Haidilao Company is changing the requirements of food and drink manufacturing. This may trigger the violation of governmental guidelines and guidelines.


Initiation of the business where the capital income of each specific matters for the increased net sale as this varies country-to-country. The economy of the The Haidilao Company Company in U.S. is growing year by year with variable products launch especially concentrating on the nutritional food for infants.


The social environment keeps changing with regard to time like the attitude of the consumer as well as their way of lives. Any product or service of any company can not succeed up until the business is not concerned about the living system of the consumer. The Haidilao Company is taking procedures to satisfy its goals as the world remains in search of tasty and healthy food.


In the development of business, tactical measures are somewhat obligatory. The Haidilao Company is among the top famous international company and by time it invests in different departments to take its products to brand-new level. The Haidilao Company is spending more on its R&D to make its items much healthier and nutritious supplying customers with health benefits.


There is no such effect of legal elements of The Haidilao Company as it is more concerned over its guidelines and laws.


The Haidilao Company, in terms of ecological impact is dedicated to operate in eco-friendly environment with preservation of the natural deposits and energy. As due to the manufacturing of bigger variety of items there may be a risk if the resources utilized are recyclable or not.

Competitive Forces Analysis (Porter's 5 Forces Design).

The Haidilao Company Case Study Analysis has gotten a variety of companies that assisted it in diversity and development of its product's profile. This is the thorough description of the Porter's design of 5 forces of The Haidilao Company Company, given up Display B.


The Haidilao Company is one of the top business in this competitive market with a number of strong rivals like Unilever, Kraft foods and Group DANONE. The Haidilao Company is running well in this race for last 150 years. The competitors of other companies with The Haidilao Company is quite high.
Vrio Analysis
Hazard of New Entrants.

A variety of barriers are there for the new entrants to happen in the consumer food market. Just a couple of entrants prosper in this market as there is a requirement to understand the consumer need which requires time while current rivals are aware and has actually progressed with the consumer loyalty over their items with time. There is low risk of brand-new entrants to The Haidilao Company as it has quite big network of circulation internationally controling with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink market, The Haidilao Company owes the largest share of market requiring higher number of supply chains. This causes it to be an idyllic purchaser for the providers. Any of the provider has never expressed any grumble about price and the bargaining power is also low. In action, The Haidilao Company has actually likewise been concerned for its suppliers as it thinks in long-lasting relations.

Bargaining Power of Buyers.

Hence, The Haidilao Company makes sure to keep its consumers satisfied. This has actually led The Haidilao Company to be one of the faithful company in eyes of its buyers.

Hazard of Alternatives.

There has actually been a great danger of substitutes as there are replacements of a few of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that some of its products are not safe to use leading to the decreased sale. Thus, The Haidilao Company started highlighting the health advantages of its items to cope up with the substitutes.

Competitor Analysis.

The Haidilao Company Case Study Analysis covers much of the popular customer brands like Kit Kat and Nescafe and so on. About 29 brands among all of its brand names, each brand name made an income of about $1billion in 2010. Its huge part of sale remains in North America making up about 42% of its all sales. In Europe and U.S. the top major brands sold by The Haidilao Company in these states have a great respectable share of market. Likewise The Haidilao Company, Unilever and DANONE are two big markets of food and drinks as well as its main competitors. In the year 2010, The Haidilao Company had actually earned its annual profit by 26% increase because of its increased food and beverages sale specifically in cooking things, ice-cream, drinks based upon tea, and frozen food. On the other hand, DANONE, due to the increasing rates of shares resulting a boost of 38% in its revenues. The Haidilao Company Case Study Solution reduced its sales cost by the adjustment of a new accounting treatment. Unilever has number of workers about 230,000 and functions in more than 160 countries and its London headquarter. It has become the second largest food and drink market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with The Haidilao Company. Unilever shares a market share of about 7.7 with The Haidilao Company becoming very first and ranking DANONE as third. The Haidilao Company attracts local customers by its low cost of the item with the regional taste of the items keeping its top place in the international market. The Haidilao Company business has about 280,000 employees and functions in more than 197 nations edging its competitors in lots of regions. The Haidilao Company has also reduced its expense of supply by introducing E-marketing in contrast to its competitors.

Note: A short comparison of The Haidilao Company with its close rivals is given up Display C.

SWOT Analysis.

The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.


• The Haidilao Company has an experience of about 140 years, making it possible for business to much better perform, in numerous situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• The Haidilao Company has more than 2000 brand names, which increase the circle of its target customers. These brands include infant foods, pet food, confectionary products, drinks and so on. Famous brand names of The Haidilao Company include; Maggi, Kit-Kat, Nescafe, etc.
• The Haidilao Company Case Study Solution has large quantity of costs on R&D as compare to its competitors, making the business to release more innovative and nutritious items. This innovation offers the business a high competitive position in long term.
• After adopting its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of The Haidilao Company.
• The Haidilao Company is a widely known brand name with high consumer's commitment and brand name recall. This brand loyalty of consumers increases the opportunities of simple market adoption of numerous new brand names of The Haidilao Company.
• Acquisitions of those business, like; Kraft frozen Pizza service can give a negative signal to The Haidilao Company consumers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Method are rather various. It will take long to change the understanding of people ab out The Haidilao Company as a company selling healthy and nutritious items.


• Presenting more health associated items makes it possible for the business to capture the market in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards developing countries can boost the The Haidilao Company company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of The Haidilao Company Case Study Solution consumers. Teachers can suggest their students to purchase The Haidilao Company items.


• Economic instability in nations, which are the prospective markets for The Haidilao Company, can develop several problems for The Haidilao Company.
• Shifting of products from regular to much healthier, leads to additional expenses and can cause decline company's revenue margins.
• As The Haidilao Company has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face particular problems.

Division Analysis

Group Segmentation

The market division of The Haidilao Company Case Study Analysis is based upon 4 aspects; age, gender, profession and earnings. For example, The Haidilao Company produces a number of items connected to babies i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary products. The Haidilao Company items are quite inexpensive by practically all levels, however its major targeted clients, in regards to earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of The Haidilao Company Case Study Solution is made up of its presence in almost 86 nations. Its geographical division is based upon two main aspects i.e. average income level of the consumer in addition to the environment of the region. For example, Singapore The Haidilao Company Business's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of The Haidilao Company is based upon the personality and life style of the customer. The Haidilao Company 3 in 1 Coffee target those clients whose life style is quite busy and don't have much time.

Behavioral Division

The Haidilao Company Case Solution behavioral division is based upon the mindset understanding and awareness of the customer. For example its extremely healthy products target those customers who have a health mindful mindset towards their consumptions.

VRIO Analysis

The VRIO analysis of The Haidilao Company Company is a broad range analysis providing the company with a possibility to get a viable competitive advantage versus its rivals in the food and beverage market, summarized in Display I.


The resources utilized by the The Haidilao Company business are important for the business or not. Such as the resources like finance, personnels, management of operations and professionals in marketing. This are some of the essential important factors of for the recognition of competitive benefit.


The important resources made use of by The Haidilao Company are costly or even rare. If these resources are commonly discovered that it would be simpler for the competitors and the brand-new competitors in the market to easily move in competition.


The imitation process is expensive for the competitors of The Haidilao Company Case Solution Business. It can be done just in 2 various methods i.e. product duplication which is produced and manufactured by The Haidilao Company Company and launching of the replacement of the products with switching cost. This increases the risk of interruption to the current structure of the industry.


This element of VRIO analysis handle the compatibility of the company to position in the market making efficient usage of its valuable resources which are hard to imitate. Frequently, the advancement of management is completely dependent on the company's execution method and group. Therefore, this polishes the skills of the company by time based upon the decisions made by firm for the progression of its tactical capitals.

Quantitative Analysis

R&D Costs as a portion of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and permit the company to more invest in R&D.

Net Revenue Margin is increasing while R&D as a portion of sales is decreasing. This indication likewise shows a thumbs-up to the R&D costs, acquisitions and mergers.

Financial obligation ratio of the company is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio pose a risk of default of The Haidilao Company to its financiers and might lead a decreasing share prices. In terms of increasing financial obligation ratio, the company ought to not invest much on R&D and must pay its present debts to reduce the danger for investors.

The increasing risk of investors with increasing financial obligation ratio and decreasing share prices can be observed by big decrease of EPS of The Haidilao Company Case Analysis stocks.

The sales development of business is also low as compare to its mergers and acquisitions due to slow understanding building of consumers. This slow development also prevent company to further spend on its mergers and acquisitions.( The Haidilao Company, The Haidilao Company Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of computations and Graphs given up the Exhibits D and E.

TWOS Analysis.

2 analysis can be used to obtain numerous techniques based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibition H.

Techniques to make use of Opportunities utilizing Strengths.

The Haidilao Company Case Analysis ought to introduce more ingenious products by large amount of R&D Costs and acquisitions and mergers. It could increase the marketplace share of The Haidilao Company and increase the revenue margins for the company. It could also supply The Haidilao Company a long term competitive benefit over its rivals.

The global expansion of The Haidilao Company must be concentrated on market catching of developing nations by expansion, drawing in more clients through client's loyalty. As developing countries are more populous than industrialized nations, it could increase the customer circle of The Haidilao Company.

Strategies to Overcome Weak Points to Exploit Opportunities.

The Haidilao Company Case Help needs to do cautious acquisition and merger of organizations, as it could affect the consumer's and society's understandings about The Haidilao Company. It must combine and get with those companies which have a market track record of healthy and healthy business. It would enhance the perceptions of customers about The Haidilao Company.

The Haidilao Company ought to not only invest its R&D on innovation, rather than it must also focus on the R&D spending over examination of cost of numerous nutritious items. This would increase cost performance of its products, which will result in increasing its sales, due to decreasing costs, and margins.

Techniques to utilize strengths to conquer dangers.

The Haidilao Company must move to not just developing however likewise to developed countries. It should widen its circle to different nations like Unilever which operates in about 170 plus nations.

Techniques to overcome weak points to prevent hazards.

The Haidilao Company Case Analysis ought to carefully manage its acquisitions to avoid the threat of mistaken belief from the consumers about The Haidilao Company. This would not just improve the understanding of consumers about The Haidilao Company but would likewise increase the sales, earnings margins and market share of The Haidilao Company.


In order to sustain the brand name in the market and keep the consumer undamaged with the brand name, there are two choices:.

Option: 1.

The Company ought to spend more on acquisitions than on the R&D.


1. Acquisitions would increase overall properties of the business, increasing the wealth of the business. Spending on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it stops working to execute its method. However, amount invest in the R&D could not be revived, and it will be considered totally sunk cost, if it do not provide possible outcomes.
3. Spending on R&D supply sluggish development in sales, as it takes long time to present a product. Acquisitions provide quick outcomes, as it supply the business currently established product, which can be marketed quickly after the acquisition.


1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the company to face mistaken belief of customers about The Haidilao Company core worths of healthy and healthy products.
2. Big costs on acquisitions than R&D would send a signal of business's inefficiency of establishing ingenious products, and would outcomes in customer's discontentment.
3. Large acquisitions than R&D would extend the product line of the business by the products which are already present in the market, making company not able to introduce new ingenious items.

Option: 2

The Company needs to invest more on its R&D instead of acquisitions.


1. It would make it possible for the business to produce more innovative items.
2. It would offer the business a strong competitive position in the market.
3. It would allow the business to increase its targeted clients by presenting those products which can be provided to a totally new market section.
4. Innovative products will supply long term benefits and high market share in long term.


1. It would decrease the earnings margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk cost, and would affect the business at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the investors, and could result I decreasing stock prices.

Alternative 3:

Continue its acquisitions and mergers with substantial costs on in R&D Program.


1. It would enable the company to introduce brand-new ingenious products with less risk of transforming the spending on R&D into sunk cost.
2. It would offer a favorable signal to the financiers, as the overall properties of the company would increase with its significant R&D spending.
3. It would not impact the revenue margins of the company at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's general wealth as well as in regards to innovative products.


1. Risk of conversion of R&D spending into sunk expense, higher than option 1 lesser than alternative 2.
2. Danger of misconception about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Introduction of less variety of innovative products than alternative 2 and high number of innovative products than alternative 1.


With the deep analysis of the above alternatives, it is advised that the business needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present innovative and brand-new products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs too, as investors are willing to invest more in business with significant R&D spending and increase in the total worth of the company.

Action and application Technique

Method can be implemented successfully by developing particular short-term as well as long term strategies. These strategies could be as follows;

Short Term Strategy (0-1 year).

• Under the short-term strategy The Haidilao Company Case Solution ought to carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce most of its profits.
• Analyze the current target market in addition to the market section which is not consist of in the business's circle.
• Analyze the existing financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity needs to be invested in R&D.

Mid Term Plan (1-5 years).

• Get those companies in which the company has prospective experience to deal with. Acquire most favorable organizations with a strong commitment to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about The Haidilao Company worths and vision and to avoid potential threat of sunk cost.

Long Term Strategy (1-10 years).

• Get organizations with health as well as taste factor, as the base for the The Haidilao Company as a business producing healthy items has been built under midterm plan and now the business might move towards taste aspect as well to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.

The Haidilao Company has stayed the leading market gamer for more than a years. It has institutionalised its strategies and culture to align itself with the market changes and customer behavior, which has ultimately permitted it to sustain its market share. The Haidilao Company has developed significant market share and brand identity in the urban markets, it is advised that the company needs to focus on the rural areas in terms of developing brand awareness, equity, and commitment, such can be done by producing a specific brand allocation strategy through trade marketing tactics, that draw clear difference between The Haidilao Company products and other rival items. The Haidilao Company should utilize its brand image of healthy and safe food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will allow the business to establish brand equity for newly introduced and currently produced products on a higher platform, making the reliable usage of resources and brand name image in the market.