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Urban Decay Great Idea Case Study Solution & Analysis


Urban Decay Great Idea is currently one of the most significant food chains worldwide. It was established by Henri Urban Decay Great Idea in 1866, a German Pharmacist who first launched "Farine Lactee"; a combination of flour and milk to decrease and feed babies death rate.

Urban Decay Great Idea is now a transnational business. Unlike other multinational business, it has senior executives from various countries and attempts to make decisions thinking about the entire world. Urban Decay Great Idea Case Study Solution currently has more than 500 factories worldwide and a network spread across 86 nations.


The function of Urban Decay Great Idea Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a better and healthy future


Nestlé's vision is to supply its clients with food that is healthy, high in quality and safe to eat. Urban Decay Great Idea envisions to develop a trained workforce which would assist the business to grow.


Nestlé's mission is that as currently, it is the leading company in the food industry, it believes in 'Good Food, Excellent Life". Its mission is to provide its consumers with a variety of choices that are healthy and best in taste. It is focused on providing the very best food to its clients throughout the day and night.


Urban Decay Great Idea has a wide variety of items that it offers to its clients. In 2011, Urban Decay Great Idea was listed as the most rewarding company.

Objectives and goals.

• Keeping in mind the vision and objective of the corporation, the company has put down its objectives and objectives. These goals and objectives are listed below.
• One goal of the business is to reach absolutely no landfill status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its workers to take the most out of the spin-offs. (Urban Decay Great Idea, aboutus, 2017).
• Another objective of Urban Decay Great Idea is to squander minimum food throughout production. Usually, the food produced is lost even prior to it reaches the consumers.
• Another thing that Urban Decay Great Idea is dealing with is to improve its packaging in such a method that it would assist it to lower those problems and would also guarantee the delivery of high quality of its products to its clients.
• Meet worldwide requirements of the environment.
• Build a relationship based on trust with its customers, business partners, workers, and federal government.

Critical Problems.

Recently, Urban Decay Great Idea Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the company is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H. There is a need to focus more on the sales then the development technology. Otherwise, it might result in the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Method, Vision and Goals.

The existing Urban Decay Great Idea method is based upon the idea of Nutritious, Health and Wellness (NHW). This strategy handles the concept to bringing modification in the consumer choices about food and making the food stuff healthier concerning about the health issues.

The vision of this strategy is based upon the key technique i.e. 60/40+ which merely implies that the items will have a score of 60% on the basis of taste and 40% is based upon its nutritional value. The items will be made with extra dietary worth in contrast to all other products in market gaining it a plus on its dietary material.

This strategy was adopted to bring more nutritious plus yummy foods and beverages in market than ever. In competitors with other companies, with an intent of retaining its trust over customers as Urban Decay Great Idea Company has gotten more trusted by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of company in the market is done by utilizing PESTLE analysis, given in Exhibition A. Urban Decay Great Idea works under the guidelines and policies directed by government and food authority. The company is more focused on its products and services to ensure about the item quality and safety. This analysis will assist in understanding environment of external market in the worldwide food and beverage industries. (Parera, 2017).


Urban Decay Great Idea is significantly supported by Government to meet all the requirements of standards like acts of health and security. In efforts to produce good food, Urban Decay Great Idea Case Study Analysis is changing the standards of food and drink manufacturing.


Initiation of the business where the capital earnings of each individual matters for the increased net sale as this differs country-to-country. The economy of the Urban Decay Great Idea Business in U.S. is growing year by year with variable products launch especially concentrating on the dietary food for infants.


The social environment keeps on altering with respect to time like the attitude of the customer along with their lifestyles. Any service or product of any business can not achieve success up until the business is not worried about the living system of the customer. Urban Decay Great Idea is taking measures to meet its objectives as the world is in search of healthy and yummy food.


In the advancement of organisation, tactical steps are rather necessary. Urban Decay Great Idea is among the top popular multinational firm and by time it buys various departments to take its products to brand-new level. Urban Decay Great Idea is investing more on its R&D to make its items healthier and nutritious providing consumers with health benefits.


There is no such effect of legal elements of Urban Decay Great Idea as it is more concerned over its regulations and laws.


Urban Decay Great Idea, in regards to ecological effect is dedicated to work in eco-friendly environment with conservation of the natural resources and energy. If the resources utilized are recyclable or not, as due to the production of bigger number of products there might be a hazard.

Competitive Forces Analysis (Porter's 5 Forces Model).

Urban Decay Great Idea Case Study Analysis has actually obtained a variety of business that helped it in diversification and growth of its product's profile. This is the detailed explanation of the Porter's design of 5 forces of Urban Decay Great Idea Business, given in Exhibition B.


There is extreme competitors in the market of food and drinks. Urban Decay Great Idea is one of the leading company in this competitive market with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. Urban Decay Great Idea is running well in this race for last 150 years. Each company has a guaranteed share of market. This rivalry is not just restricted to the rate of the item however likewise for variation, quality and innovation. Every industry is making every effort hard for the maintenance of their market share. Nevertheless, the competitors of other companies with Urban Decay Great Idea Case Study Solution is rather high.

Danger of New Entrants.

A variety of barriers are there for the new entrants to take place in the consumer food industry. Just a couple of entrants succeed in this market as there is a need to comprehend the customer requirement which requires time while current competitors are aware and has advanced with the customer commitment over their items with time. There is low threat of brand-new entrants to Urban Decay Great Idea as it has quite large network of distribution internationally dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and drink market, Urban Decay Great Idea owes the largest share of market needing higher number of supply chains. This causes it to be a picturesque purchaser for the suppliers. Any of the provider has actually never revealed any complain about rate and the bargaining power is also low. In action, Urban Decay Great Idea has also been worried for its suppliers as it believes in long-term relations.

Bargaining Power of Buyers.

Therefore, Urban Decay Great Idea makes sure to keep its clients satisfied. This has actually led Urban Decay Great Idea to be one of the devoted company in eyes of its purchasers.

Threat of Alternatives.

There has been a great hazard of replacements as there are alternatives of some of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that a few of its items are not safe to utilize leading to the reduced sale. Therefore, Urban Decay Great Idea began highlighting the health advantages of its items to cope up with the alternatives.

Rival Analysis.

Urban Decay Great Idea Case Study Solution covers much of the popular consumer brand names like Kit Kat and Nescafe etc. About 29 brands among all of its brands, each brand made an earnings of about $1billion in 2010. Its huge part of sale is in North America making up about 42% of its all sales. In Europe and U.S. the leading significant brands sold by Urban Decay Great Idea in these states have a great trusted share of market. Likewise Urban Decay Great Idea, Unilever and DANONE are 2 large industries of food and beverages as well as its primary rivals. In the year 2010, Urban Decay Great Idea had actually earned its annual earnings by 26% increase because of its increased food and drinks sale specifically in cooking stuff, ice-cream, beverages based on tea, and frozen food. On the other hand, DANONE, due to the increasing costs of shares resulting a boost of 38% in its profits. Urban Decay Great Idea Case Study Solution reduced its sales expense by the adjustment of a brand-new accounting treatment. Unilever has number of employees about 230,000 and functions in more than 160 nations and its London headquarter. It has actually ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with only a difference of 0.3 points with Urban Decay Great Idea. Unilever shares a market share of about 7.7 with Urban Decay Great Idea becoming ranking and very first DANONE as 3rd. Urban Decay Great Idea draws in regional clients by its low expense of the product with the regional taste of the products preserving its top place in the worldwide market. Urban Decay Great Idea company has about 280,000 workers and functions in more than 197 nations edging its competitors in numerous regions. Urban Decay Great Idea has actually likewise lowered its cost of supply by introducing E-marketing in contrast to its competitors.

Keep in mind: A quick comparison of Urban Decay Great Idea with its close rivals is given in Exhibit C.

SWOT Analysis.

The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.


• Urban Decay Great Idea has an experience of about 140 years, making it possible for company to better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Urban Decay Great Idea has more than 2000 brands, which increase the circle of its target customers. Famous brands of Urban Decay Great Idea consist of; Maggi, Kit-Kat, Nescafe, and so on
• Urban Decay Great Idea Case Study Solution has large amount of spending on R&D as compare to its competitorsRivals making the company business launch introduce nutritious ingenious innovative products.
• After embracing its NHW Method, the company has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Urban Decay Great Idea.
• Urban Decay Great Idea is a well-known brand with high consumer's commitment and brand recall. This brand loyalty of customers increases the possibilities of simple market adoption of different brand-new brand names of Urban Decay Great Idea.
• Acquisitions of those service, like; Kraft frozen Pizza business can provide an unfavorable signal to Urban Decay Great Idea customers about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are quite various. It will take long to alter the understanding of individuals ab out Urban Decay Great Idea as a company selling healthy and healthy products.


• Introducing more health related products enables the business to record the marketplace in which consumers are quite conscious about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing countries can enhance the Urban Decay Great Idea service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Urban Decay Great Idea Case Study Analysis customers. For example, instructors can recommend their students to acquire Urban Decay Great Idea items.


• Financial instability in nations, which are the prospective markets for Urban Decay Great Idea, can develop numerous issues for Urban Decay Great Idea.
• Shifting of items from typical to healthier, causes additional expenses and can result in decrease company's profit margins.
• As Urban Decay Great Idea has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.

Segmentation Analysis

Group Segmentation

The group division of Urban Decay Great Idea Case Study Help is based on four elements; age, occupation, earnings and gender. Urban Decay Great Idea produces several products related to infants i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary items. Urban Decay Great Idea items are rather budget-friendly by nearly all levels, however its major targeted consumers, in regards to earnings level are middle and upper middle level customers.

Geographical Division

Geographical division of Urban Decay Great Idea Case Study Analysis is made up of its presence in practically 86 nations. Its geographical segmentation is based upon 2 main aspects i.e. average earnings level of the customer as well as the climate of the area. For example, Singapore Urban Decay Great Idea Company's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Division

Psychographic segmentation of Urban Decay Great Idea is based upon the character and life style of the consumer. For instance, Urban Decay Great Idea 3 in 1 Coffee target those consumers whose life style is rather hectic and do not have much time.

Behavioral Segmentation

Urban Decay Great Idea Case Analysis behavioral division is based upon the mindset understanding and awareness of the client. Its extremely healthy items target those clients who have a health mindful mindset towards their usages.

VRIO Analysis

The VRIO analysis of Urban Decay Great Idea Business is a broad range analysis supplying the organization with an opportunity to acquire a practical competitive advantage against its rivals in the food and beverage market, summarized in Exhibit I.


The resources used by the Urban Decay Great Idea business are important for the company or not. Such as the resources like financing, human resources, management of operations and specialists in marketing. This are a few of the key valuable aspects of for the identification of competitive benefit.


The important resources used by Urban Decay Great Idea are even uncommon or expensive. , if these resources are commonly discovered that it would be easier for the competitors and the new rivals in the market to easily move in competitors.


The imitation procedure is pricey for the rivals of Urban Decay Great Idea Case Help Business. It can be done just in 2 various strategies i.e. product duplication which is produced and produced by Urban Decay Great Idea Business and launching of the replacement of the products with switching cost. This increases the hazard of disturbance to the current structure of the market.


This component of VRIO analysis deals with the compatibility of the company to position in the market making efficient use of its important resources which are hard to imitate. Often, the development of management is absolutely depending on the firm's execution technique and team. Thus, this polishes the abilities of the firm by time based on the decisions made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Costs as a percentage of sales are declining with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D costs, and permit the business to more spend on R&D.

Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indicator likewise reveals a thumbs-up to the R&D spending, acquisitions and mergers.

Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing financial obligation ratio position a hazard of default of Urban Decay Great Idea to its investors and might lead a declining share rates. In terms of increasing financial obligation ratio, the firm needs to not spend much on R&D and ought to pay its current financial obligations to reduce the threat for financiers.

The increasing danger of financiers with increasing debt ratio and decreasing share costs can be observed by big decline of EPS of Urban Decay Great Idea Case Solution stocks.

The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow perception building of consumers. This sluggish growth likewise hinder company to additional invest in its mergers and acquisitions.( Urban Decay Great Idea, Urban Decay Great Idea Financial Reports, 2006-2010).

Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Displays D and E.

TWOS Analysis.

2 analysis can be used to obtain various methods based on the SWOT Analysis given above. A quick summary of TWOS Analysis is given up Exhibit H.

Methods to make use of Opportunities using Strengths.

Urban Decay Great Idea Case Help must introduce more innovative items by large amount of R&D Spending and mergers and acquisitions. It could increase the market share of Urban Decay Great Idea and increase the profit margins for the company. It might likewise supply Urban Decay Great Idea a long term competitive benefit over its competitors.

The global growth of Urban Decay Great Idea need to be concentrated on market capturing of establishing nations by expansion, bring in more clients through customer's loyalty. As establishing countries are more populated than developed nations, it could increase the client circle of Urban Decay Great Idea.

Methods to Conquer Weak Points to Exploit Opportunities.

Urban Decay Great Idea Case Solution needs to do cautious acquisition and merger of organizations, as it might impact the client's and society's understandings about Urban Decay Great Idea. It ought to obtain and combine with those companies which have a market track record of nutritious and healthy companies. It would enhance the understandings of customers about Urban Decay Great Idea.

Urban Decay Great Idea must not just spend its R&D on innovation, instead of it must also concentrate on the R&D costs over assessment of expense of various healthy products. This would increase expense effectiveness of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Methods to use strengths to get rid of dangers.

Urban Decay Great Idea must move to not only developing however also to industrialized nations. It ought to expand its circle to numerous countries like Unilever which operates in about 170 plus nations.

Methods to get rid of weaknesses to avoid dangers.

Urban Decay Great Idea Case Analysis ought to carefully control its acquisitions to prevent the danger of misunderstanding from the customers about Urban Decay Great Idea. This would not only enhance the perception of customers about Urban Decay Great Idea however would likewise increase the sales, earnings margins and market share of Urban Decay Great Idea.


In order to sustain the brand in the market and keep the customer intact with the brand name, there are 2 options:.

Alternative: 1.

The Business must spend more on acquisitions than on the R&D.


1. Acquisitions would increase overall assets of the company, increasing the wealth of the business. However, spending on R&D would be sunk expense.
2. The business can resell the gotten systems in the market, if it stops working to implement its strategy. However, quantity invest in the R&D could not be restored, and it will be considered entirely sunk expense, if it do not give potential results.
3. Investing in R&D offer slow development in sales, as it takes long time to present a product. Acquisitions supply quick results, as it supply the business already developed item, which can be marketed quickly after the acquisition.


1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the business to face mistaken belief of consumers about Urban Decay Great Idea core worths of healthy and nutritious products.
2. Large costs on acquisitions than R&D would send out a signal of business's ineffectiveness of developing ingenious products, and would outcomes in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the company by the items which are already present in the market, making company not able to introduce brand-new innovative items.

Alternative: 2

The Business should spend more on its R&D instead of acquisitions.


1. It would make it possible for the company to produce more innovative products.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted clients by introducing those products which can be used to a totally new market section.
4. Innovative items will supply long term benefits and high market share in long run.


1. It would reduce the revenue margins of the company.
2. In case of failure, the entire spending on R&D would be considered as sunk expense, and would impact the company at big. The danger is not when it comes to acquisitions.
3. It would not increase the wealth of business, which could provide an unfavorable signal to the financiers, and could result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with considerable costs on in R&D Program.


1. It would permit the company to present new innovative items with less danger of transforming the costs on R&D into sunk cost.
2. It would provide a favorable signal to the financiers, as the total properties of the business would increase with its substantial R&D costs.
3. It would not affect the profit margins of the business at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's overall wealth in addition to in regards to innovative products.


1. Risk of conversion of R&D spending into sunk cost, greater than alternative 1 lower than alternative 2.
2. Threat of misunderstanding about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less number of innovative items than alternative 2 and high variety of innovative items than alternative 1.


With the deep analysis of the above alternatives, it is advised that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present innovative and new items in the market it would also lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share prices also, as financiers want to invest more in companies with significant R&D costs and increase in the overall worth of the company.

Action and application Technique

Technique can be carried out effectively by establishing specific short-term as well as long term plans. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short-term strategy Urban Decay Great Idea Case Analysis need to perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create the majority of its profits.
• Analyze the present target market as well as the marketplace sector which is not include in the company's circle.
• Analyze the current monetary data to measure the quantity that ought to be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to understand that just how much quantity should be invested in R&D.

Mid Term Strategy (1-5 years).

• Obtain those companies in which the business has prospective experience to deal with. Get most favorable organizations with a strong dedication to health, to construct the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Urban Decay Great Idea worths and vision and to prevent potential danger of sunk cost.

Long Term Strategy (1-10 years).

• Acquire companies with health along with taste aspect, as the base for the Urban Decay Great Idea as a business producing healthy products has actually been constructed under midterm strategy and now the company could move towards taste factor too to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.


Urban Decay Great Idea has actually stayed the leading market gamer for more than a years. It has institutionalised its strategies and culture to align itself with the market changes and customer behavior, which has eventually permitted it to sustain its market share. Though, Urban Decay Great Idea has actually developed considerable market share and brand name identity in the city markets, it is suggested that the business ought to concentrate on the backwoods in regards to developing brand awareness, loyalty, and equity, such can be done by producing a particular brand name allowance method through trade marketing tactics, that draw clear difference in between Urban Decay Great Idea Case Analysis items and other competitor products. Moreover, Urban Decay Great Idea must utilize its brand name image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will enable the business to develop brand name equity for recently presented and currently produced products on a greater platform, making the reliable usage of resources and brand image in the market.