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What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Online Case Help

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What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Solution and Analysis


Intro

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Analysis is currently among the biggest food cycle worldwide. It was established by Henri What Executives Dont Get About Sustainability And Further Notes On The Profit Motive in 1866, a German Pharmacist who initially introduced "Farine Lactee"; a mix of flour and milk to reduce and feed babies death rate. At the very same time, the Page bros from Switzerland also found The Anglo-Swiss Condensed Milk Company. The 2 became competitors in the beginning but in the future merged in 1905, leading to the birth of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is now a multinational business. Unlike other multinational companies, it has senior executives from different countries and tries to make choices thinking about the whole world. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Help presently has more than 500 factories worldwide and a network spread across 86 countries.

Function

The function of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Corporation is to boost the quality of life of people by playing its part and supplying healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Nestlé's vision is to provide its consumers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and simultaneously comprehend the needs and requirements of its consumers. Its vision is to grow fast and provide products that would satisfy the needs of each age group. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive envisions to develop a well-trained labor force which would help the business to grow.

Objective.

Nestlé's mission is that as presently, it is the leading business in the food market, it believes in 'Good Food, Great Life". Its objective is to offer its customers with a range of choices that are healthy and finest in taste. It is focused on offering the best food to its consumers throughout the day and night.

Products.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive has a broad range of products that it provides to its consumers. In 2011, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive was listed as the most gainful company.

Objectives and Objectives.

• Bearing in mind the vision and mission of the corporation, the company has actually put down its objectives and objectives. These goals and objectives are listed below.
• One goal of the company is to reach absolutely no land fill status.
• Another objective of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is to waste minimum food during production. Frequently, the food produced is lost even before it reaches the consumers.
• Another thing that What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is working on is to enhance its packaging in such a method that it would assist it to minimize those problems and would also guarantee the delivery of high quality of its items to its clients.
• Meet worldwide standards of the environment.
• Build a relationship based on trust with its customers, organisation partners, staff members, and government.

Crucial Concerns.

Recently, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Company is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not attained as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibit H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may lead to the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Existing Technique, Vision and Goals.

The present What Executives Dont Get About Sustainability And Further Notes On The Profit Motive technique is based on the concept of Nutritious, Health and Wellness (NHW). This strategy handles the concept to bringing modification in the client preferences about food and making the food things healthier worrying about the health problems.

The vision of this strategy is based upon the secret method i.e. 60/40+ which merely indicates that the items will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The items will be made with additional nutritional worth in contrast to all other products in market gaining it a plus on its dietary material.

This technique was adopted to bring more nutritious plus tasty foods and drinks in market than ever. In competition with other companies, with an intent of maintaining its trust over clients as What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Business has actually acquired more relied on by clients.

Microenvironment Analysis (PESTEL Analysis).

The analysis used to determine the position of business in the market is done by using PESTLE analysis, provided in Display A. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive works under the regulations and guidelines directed by government and food authority. The business is more focused on its services and items to make sure about the item quality and security.

Political.

The political impact on the company is greatly influenced by the public law and regulations. The company has to fulfill its requirements supplied by federal government otherwise it needs to pay fine. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is considerably supported by Government to satisfy all the criteria of standards like acts of health and safety. In efforts to manufacture good food, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is altering the standards of food and beverage production. This might trigger the offense of governmental rules and guidelines.

Economic.

Initiation of the business where the capital income of each specific matters for the increased net sale as this varies country-to-country. The economy of the What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Company in U.S. is growing year by year with variable items launch especially focusing on the nutritional food for infants.

Social.

The social environment keeps changing with respect to time like the mindset of the customer along with their lifestyles. Any services or product of any company can not be successful up until the company is not worried about the living system of the customer. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is taking procedures to satisfy its objectives as the world remains in search of tasty and healthy food.

Technological.

In the development of organisation, strategic measures are somewhat necessary. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is one of the leading well-known international company and by time it buys various departments to take its items to new level. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is spending more on its R&D to make its products much healthier and healthy providing consumers with health benefits.

Legal.

There is no such impact of legal aspects of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive as it is more concerned over its regulations and laws.

Environmental

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive, in regards to environmental impact is devoted to work in environmentally friendly environment with preservation of the natural deposits and energy. If the resources used are recyclable or not, as due to the production of bigger number of products there may be a threat.

Competitive Forces Analysis (Porter's Five Forces Design).

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Solution has gotten a number of companies that helped it in diversity and growth of its product's profile. This is the extensive explanation of the Porter's model of 5 forces of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Business, given in Display B.

Competitiveness.

There is extreme competitors in the market of food and drinks. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is among the leading business in this competitive industry with a variety of strong rivals like Unilever, Kraft foods and Group DANONE. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is running well in this race for last 150 years. Each company has a certain share of market. This rivalry is not just limited to the price of the item however likewise for innovation, variation and quality. Every market is making every effort hard for the upkeep of their market share. The competitors of other business with What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is rather high.

Danger of New Entrants.

A variety of barriers are there for the new entrants to occur in the customer food industry. Only a few entrants succeed in this market as there is a requirement to understand the consumer need which needs time while current competitors are aware and has actually advanced with the customer loyalty over their products with time. There is low hazard of brand-new entrants to What Executives Dont Get About Sustainability And Further Notes On The Profit Motive as it has rather big network of distribution globally dominating with well-reputed image.

Bargaining Power of Suppliers.

In the food and beverage industry, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive owes the largest share of market needing higher number of supply chains. This triggers it to be an idyllic buyer for the providers. Hence, any of the supplier has actually never revealed any grumble about cost and the bargaining power is likewise low. In response, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive has also been concerned for its suppliers as it thinks in long-term relations.

Bargaining Power of Buyers.

Hence, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive makes sure to keep its consumers satisfied. This has led What Executives Dont Get About Sustainability And Further Notes On The Profit Motive to be one of the faithful business in eyes of its purchasers.

Hazard of Replacements.

There has actually been a fantastic risk of substitutes as there are replacements of a few of the Nestlé's items such as boiled water and pasteurized milk. There has actually also been a claim that some of its products are not safe to use leading to the decreased sale. Hence, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive began highlighting the health advantages of its items to cope up with the replacements.

Competitor Analysis.

It has actually ended up being the second biggest food and drink market in the West Europe with a market share of about 8.6% with only a distinction of 0.3 points with What Executives Dont Get About Sustainability And Further Notes On The Profit Motive. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive attracts regional clients by its low cost of the product with the local taste of the products keeping its first location in the global market. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Solution business has about 280,000 workers and functions in more than 197 countries edging its rivals in lots of areas.

Note: A brief contrast of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive with its close competitors is given up Exhibition C.

SWOT Analysis.

The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Display F.

Strengths.

• What Executives Dont Get About Sustainability And Further Notes On The Profit Motive has an experience of about 140 years, enabling company to better carry out, in various scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• What Executives Dont Get About Sustainability And Further Notes On The Profit Motive has more than 2000 brands, which increase the circle of its target customers. These brands consist of child foods, family pet food, confectionary products, drinks and so on. Famous brand names of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive consist of; Maggi, Kit-Kat, Nescafe, etc.
• What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Solution has large quantity of costs on R&D as compare to its rivals, making the company to launch more ingenious and healthy items. This innovation supplies the business a high competitive position in long run.
• After embracing its NHW Strategy, the company has done big amount of mergers and acquisitions which increase the sales development and enhance market position of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive.
• What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is a widely known brand with high consumer's commitment and brand name recall. This brand name loyalty of customers increases the possibilities of simple market adoption of numerous new brand names of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive.
Weaknesses.
• Acquisitions of those service, like; Kraft frozen Pizza organisation can offer an unfavorable signal to What Executives Dont Get About Sustainability And Further Notes On The Profit Motive clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Strategy are quite different. It will take long to alter the understanding of individuals ab out What Executives Dont Get About Sustainability And Further Notes On The Profit Motive as a company offering healthy and healthy products.

Opportunities.

• Introducing more health associated items makes it possible for the business to record the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets in the world. Expanding the market towards establishing nations can increase the What Executives Dont Get About Sustainability And Further Notes On The Profit Motive business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Help consumers. For instance, teachers can suggest their students to acquire What Executives Dont Get About Sustainability And Further Notes On The Profit Motive products.

Threats.

• Financial instability in nations, which are the potential markets for What Executives Dont Get About Sustainability And Further Notes On The Profit Motive, can create several concerns for What Executives Dont Get About Sustainability And Further Notes On The Profit Motive.
• Shifting of products from normal to healthier, leads to additional costs and can cause decrease business's earnings margins.
• As What Executives Dont Get About Sustainability And Further Notes On The Profit Motive has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face particular issues.

Division Analysis

Market Division

The group division of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Solution is based upon four factors; age, gender, earnings and profession. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive produces a number of items related to babies i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary products. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive items are rather inexpensive by almost all levels, however its significant targeted consumers, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical segmentation of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Study Analysis is made up of its existence in practically 86 countries. Its geographical division is based upon two main factors i.e. average earnings level of the consumer as well as the environment of the area. Singapore What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Business's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive is based upon the personality and lifestyle of the customer. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive 3 in 1 Coffee target those clients whose life style is rather busy and do not have much time.

Behavioral Division

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Help behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. For example its highly healthy items target those customers who have a health mindful attitude towards their intakes.

VRIO Analysis

The VRIO analysis of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Company is a broad variety analysis supplying the organization with a possibility to obtain a feasible competitive benefit against its rivals in the food and beverage industry, summarized in Exhibition I.

Belongings

The resources used by the What Executives Dont Get About Sustainability And Further Notes On The Profit Motive company are important for the company or not. Such as the resources like finance, human resources, management of operations and experts in marketing. This are a few of the essential important aspects of for the recognition of competitive advantage.

Unusual

The important resources used by What Executives Dont Get About Sustainability And Further Notes On The Profit Motive are even unusual or expensive. , if these resources are commonly found that it would be simpler for the rivals and the brand-new competitors in the industry to effortlessly move in competition.

Imitation

The replica procedure is costly for the rivals of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Help Company. However, it can be done only in two different strategies i.e. item duplication which is produced and made by What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Business and introducing of the substitute of the items with switching cost. This increases the danger of disruption to the current structure of the industry.

Company

This element of VRIO analysis handle the compatibility of the company to position in the market making productive usage of its valuable resources which are tough to mimic. Regularly, the development of management is totally dependent on the company's execution method and group. Therefore, this polishes the skills of the firm by time based on the choices made by firm for the development of its tactical capitals.

Quantitative Analysis

R&D Spending as a percentage of sales are declining with increasing actual amount of costs shows that the sales are increasing at a greater rate than its R&D spending, and enable the company to more spend on R&D.

Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This sign also reveals a thumbs-up to the R&D spending, mergers and acquisitions.

Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing financial obligation ratio position a hazard of default of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive to its financiers and could lead a declining share prices. In terms of increasing debt ratio, the company ought to not spend much on R&D and needs to pay its present financial obligations to reduce the threat for financiers.

The increasing risk of investors with increasing debt ratio and decreasing share costs can be observed by big decline of EPS of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Analysis stocks.

The sales development of business is likewise low as compare to its acquisitions and mergers due to slow understanding building of consumers. This sluggish growth also hinder company to additional invest in its acquisitions and mergers.( What Executives Dont Get About Sustainability And Further Notes On The Profit Motive, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Financial Reports, 2006-2010).

Note: All the above analysis is done on the basis of estimations and Graphs given in the Exhibits D and E.

TWOS Analysis.

TWOS analysis can be used to obtain various techniques based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Exhibit H.

Techniques to exploit Opportunities utilizing Strengths.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Solution should present more ingenious items by big quantity of R&D Spending and acquisitions and mergers. It might increase the market share of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive and increase the revenue margins for the business. It might likewise offer What Executives Dont Get About Sustainability And Further Notes On The Profit Motive a long term competitive benefit over its competitors.

The global growth of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive must be concentrated on market recording of developing nations by expansion, attracting more customers through consumer's commitment. As establishing nations are more populated than industrialized countries, it might increase the client circle of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive.

Techniques to Get Rid Of Weaknesses to Exploit Opportunities.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Analysis must do mindful acquisition and merger of organizations, as it might affect the customer's and society's understandings about What Executives Dont Get About Sustainability And Further Notes On The Profit Motive. It needs to combine and obtain with those business which have a market reputation of healthy and nutritious companies. It would enhance the perceptions of consumers about What Executives Dont Get About Sustainability And Further Notes On The Profit Motive.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive needs to not just invest its R&D on development, rather than it needs to also concentrate on the R&D spending over evaluation of cost of various healthy items. This would increase expense performance of its products, which will lead to increasing its sales, due to declining prices, and margins.

Strategies to utilize strengths to get rid of risks.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Help needs to relocate to not just developing but also to industrialized nations. It should broadens its geographical expansion. This large geographical growth towards establishing and established nations would minimize the threat of prospective losses in times of instability in numerous countries. It needs to expand its circle to different nations like Unilever which operates in about 170 plus countries.

Techniques to overcome weaknesses to prevent threats.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive must wisely manage its acquisitions to avoid the threat of misunderstanding from the consumers about What Executives Dont Get About Sustainability And Further Notes On The Profit Motive. It should combine and acquire with those countries having a goodwill of being a healthy business in the market. This would not only improve the understanding of customers about What Executives Dont Get About Sustainability And Further Notes On The Profit Motive but would likewise increase the sales, profit margins and market share of What Executives Dont Get About Sustainability And Further Notes On The Profit Motive. It would likewise make it possible for the business to use its prospective resources effectively on its other operations instead of acquisitions of those companies slowing the NHW method growth.

Alternatives.

In order to sustain the brand in the market and keep the consumer intact with the brand name, there are two choices:.

Alternative: 1.

The Company should invest more on acquisitions than on the R&D.

Pros:.

1. Acquisitions would increase overall possessions of the company, increasing the wealth of the business. However, spending on R&D would be sunk cost.
2. The company can resell the obtained units in the market, if it stops working to implement its strategy. Quantity invest on the R&D could not be restored, and it will be thought about completely sunk cost, if it do not provide prospective results.
3. Spending on R&D offer sluggish growth in sales, as it takes very long time to introduce an item. Acquisitions provide quick results, as it provide the company already established item, which can be marketed soon after the acquisition.

Cons:.

1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the business to deal with misconception of consumers about What Executives Dont Get About Sustainability And Further Notes On The Profit Motive core worths of healthy and nutritious items.
2. Large costs on acquisitions than R&D would send a signal of business's ineffectiveness of establishing innovative items, and would results in customer's dissatisfaction also.
3. Large acquisitions than R&D would extend the line of product of the company by the products which are already present in the market, making company not able to present new ingenious items.

Option: 2

The Business needs to invest more on its R&D instead of acquisitions.

Pros:

1. It would enable the business to produce more innovative products.
2. It would supply the company a strong competitive position in the market.
3. It would allow the company to increase its targeted clients by introducing those items which can be offered to a completely brand-new market sector.
4. Ingenious items will supply long term advantages and high market share in long run.

Cons:

1. It would decrease the revenue margins of the company.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would affect the business at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which might supply a negative signal to the financiers, and might result I decreasing stock rates.

Alternative 3:

Continue its acquisitions and mergers with substantial spending on in R&D Program.

Pros:

1. It would permit the company to present brand-new ingenious products with less danger of transforming the costs on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the total possessions of the company would increase with its significant R&D spending.
3. It would not impact the earnings margins of the business at a big rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's general wealth in addition to in terms of innovative items.

Cons:

1. Threat of conversion of R&D spending into sunk expense, greater than option 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less variety of innovative items than alternative 2 and high number of innovative products than alternative 1.

Suggestion

With the deep analysis of the above alternatives, it is suggested that the company needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just present ingenious and brand-new products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share rates as well, as financiers want to invest more in companies with considerable R&D spending and boost in the total worth of the company.

Action and application Strategy

Method can be implemented effectively by developing specific short term in addition to long term plans. These strategies might be as follows;

Short Term Strategy (0-1 year).

• Under the short-term strategy What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Analysis ought to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce most of its earnings.
• Analyze the current target audience in addition to the marketplace sector which is not include in the company's circle.
• Evaluate the present financial information to measure the amount that should be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much amount must be invested in R&D.

Mid Term Strategy (1-5 years).

• Get those organizations in which the business has possible experience to handle. Obtain most favorable companies with a strong dedication to health, to build the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about What Executives Dont Get About Sustainability And Further Notes On The Profit Motive values and vision and to prevent prospective risk of sunk expense.

Long Term Plan (1-10 years).

• Acquire companies with health as well as taste element, as the base for the What Executives Dont Get About Sustainability And Further Notes On The Profit Motive as a company producing healthy items has been built under midterm plan and now the company could move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.

Conclusion.

What Executives Dont Get About Sustainability And Further Notes On The Profit Motive has actually remained the top market player for more than a decade. It has actually institutionalized its techniques and culture to align itself with the marketplace changes and customer behavior, which has actually eventually enabled it to sustain its market share. Though, What Executives Dont Get About Sustainability And Further Notes On The Profit Motive has actually established considerable market share and brand name identity in the urban markets, it is recommended that the business should focus on the rural areas in regards to establishing brand equity, commitment, and awareness, such can be done by producing a specific brand name allotment strategy through trade marketing strategies, that draw clear difference between What Executives Dont Get About Sustainability And Further Notes On The Profit Motive Case Help products and other competitor items. What Executives Dont Get About Sustainability And Further Notes On The Profit Motive ought to utilize its brand name image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other classifications such as nutrition. This will permit the business to establish brand name equity for recently introduced and already produced items on a greater platform, making the effective usage of resources and brand image in the market.