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Corruption In International Business B Case Study Solution & Analysis


Corruption In International Business B Case Study Solution (National Association for Stock Car Automobile Racing) is an organization performing series of Stock Cars and truck racing in United States and acting as an approving body for driving the rules for Stock Automobile Racing. The company was founded in 1947, by "Big Expense" France. NASCAR arrange Stock Automobile Racing occasions in United States with the presence of about 130000 viewers on average in 2005. It likewise relayed its occasions in about 150 countries. Stock Cars And Truck Racing by NASCAR is the second biggest viewer sport, with highest number of sponsors. It has about 500 sponsors contributing billions of dollars in its revenue. The other sources of earnings for Corruption In International Business B Case Study Help includes; 10% of the total profits from tv rights, sanctioning charges i.e. $1-2 million per race, and licencing NASCAR brand to companies.

NASCAR has a closed business culture with the non-interventionist approach. This non collaborative approach brings tensions in the sport. The structure of Cars and truck of Tomorrow by Corruption In International Business B Case Study Solution, with an objective of security for the motorists, brought different stress amongst the stakeholders of the sport.

The communication audit, carried out in 2010, exposed that in spite of the fact that the organisation extremely rely on the interactions between its stakeholders, there was no recognizable business interaction method. (

The audit explained numerous lacking of NASCAR in terms of lack of internal combination, absence of fan management strategy and absence of digital and social media of marketing. The company has complicated ecosystem with independent tracks, drivers and teams. This structure with closed business culture bring various challenges in accelerating a change. Other partners in ecosystem consists of the media networks i.e. television and radio, and corporate online marketers.

Corruption In International Business B Case Study Help viewers was highly loyal to the sport and the brands related to the NASCAR, making it appealing for sponsors and corporate online marketers.

Issue Statement.

The business is currently dealing with the issue of declining rates of presence at racing tracks and rates of tv viewers. This can put a substantial effect on its profits from sponsors, media rights, and from other sources of profits.

Situational Analysis.

Although the business was quite effective till 2005 with its traditional marketing methods, but not long after 2005 the company begins facing different problems including decrease of its fan base. Numerous external along with internal factors are responsible for the decline. Internal elements consist of; inadequate investment in social networks and other digital medias of.

Fan base of NASCAR made up of married males with an average age of 47, which passes their fandom to their children and produce generational commitment. Other difficulties for NASCAR consists of the shift of its fans to other sports as they were improving their fan's experience allowing access to their broadcasts out of the homes through jumbo turns, Wi-Fi access, and so on.

SWOT Analysis.


In SWOT analysis, strengths specified as company's qualities which are various from its rivals. These are company's core competencies on which business efficiency or company success based upon. Corruption In International Business B Case Study Help core competencies includes it has rights of determining rules as approving body. Rules and guidelines concerning expert stock car racing are dictated by NASCAR like if any group with needed skills and resources can participate in races by following guidelines and guidelines dictated by NASCAR. So NASCAR has monopoly it this element. Its strengths also includes that it has title of second biggest spectator sport in the United States with having more fortune 500 sponsors based in US. Its races were used to relay in more than 150 nations around the globe with more than $56 million incomes. The primary sources of their revenues come from tv rights, sanctioning charges, sponsorship and licensing. It has longest season of 10 months and having ownership of 3 nationwide series i.e. Camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has also large resource of fans and business sponsors. All the occasions of NASCAR are sponsored by corporates because of most significant brand name commitment of fans towards brands advertised by Corruption In International Business B Case Study Help. (See Appendix A).

Weak points.

Weaknesses of NASCAR includes its close culture which is non collective. Corruption In International Business B Case Study Analysis establishes Car of Tomorrow without collaboration so result is that chauffeurs did not like that idea. It was also discovered that NASCAR had no reliable technique for company communication.


Opportunities in SWOT analysis are external elements which can be beneficial to business or the external factors on which company is having competitive benefit. NASCAR generally used to rely on standard media sources like regional newspaper for publicity of its sports. Typically these standard media sources attempt to cover their house team and specific sort of occasions. NASCAR likewise familiarized from these conventional media outlets that sport was challenging to cover. Media landscape likewise altered from standard to digital landscape. Newspapers failed. NASCAR can deal with its abilities to get optimal possible benefits from this brand-new digital landscape. NASCAR have underinvestment in digital resources. It can capitalize in social and digital media to get its advantages. Digital rights of NASCAR were also sold to Turner Sports. NASCAR utilized to earn money check of around $15 million annually from Turner Sports. There are number of cons behind this offer. For instance Corruption In International Business B Case Study Analysis needed to get approval from Turner Sport if it want to develop its Facebook page, twitter account or perhaps mobile application. Turner Sport likewise had rights of every video which is shoot during race at track. Then they are needed to pay licensing fees to Turner Sport, if media sources like papers, magazines and cable channels desire to post videos of races on their particular pages. So NASCAR can work on terms and attempt to work out with Turner Sports to get maximum benefits of it. Star power plays very important role in generating profits from every sport. It was noted that NASCAR is lagging in this location i.e. star power. When sports fans were asked regarding popular celebs and stars then NASCAR chauffeur was not found even in top twenty responses. NASCAR can put efforts in this location too for revenue generation. They must direct their chauffeurs that how they can end up being sport stars. Four strategic focuses which are created by research study group can also be worked as opportunity for NESCAR. These four strategic focuses compares and analysis Corruption In International Business B Case Study Solution methods.


Economic down turn was experienced in late 2000 which can be hazard for NASCAR because if there is economic down turn then individuals would be having less return on financial investment. Economic down turn likewise results in boost fuel rates which also impacted NASCAR. Now if NASCAR make significant investments in brand-new sections which are based on brand-new consumers then it might face unfavorable remarks from its core fan base.

Porter's Five Forces Analysis

It is essential to comprehend industry in which company is working due to the fact that NASCAR's bottom line i.e. net earnings is heavily depends on this. There are 5 forces that are utilized to identify profitability, intensity and appearance of NASCAR company.

Competitive Competition

These drivers can go versus NASCAR if they got better opportunity in terms of prizes and television direct exposure. If audiences take pleasure in other race cars and drivers more than NASCAR then audiences can shift to those other intriguing cars and chauffeurs. NASCAR could be having hazard from its 2 direct competitors that is Formula 1 and Moto GP.

Supplier Power

If company shifts from one provider to another, the provider power suggests the number of suppliers are readily available in industry and what is the cost associated with supplier. In this market there is supply monopoly since motorists with required resources and skills are restricted.

Buyer Power

In the case of NASCAR customers are its viewers. Viewers can switch to other competitors quickly due to the fact that viewers will having low changing expense.

Danger of Replacement

Substitutes are referred as alternatives. The replacements in this case can be other entertainment indicates like audiences can shift to other sports. There are broad range of alternatives are available in this situation which suggests that hazard of replacement is high.

Threat of New Entry

In the case of NASCAR threat of new entry is low. They need to build automobiles and racing tracks and likewise requires to pay significant amount to drivers for switching.

PESTEL Analysis


As NASCAR is working in numerous markets so it needs to face different guidelines. It is likewise noted that NASCAR has faced increased examination relating to regulative. Every government has different priority so NASCAR has actually to be prepared for it as priority can be shifted to other sector.


Financial factors consists of taxation rate, exchange rate, financial efficiency of that specific business, conditions of labour market, inflation rate etc. If there is federal government intervention in the marketing and sales sector, fortunes of the NASCAR and its competitors can be impacted. NASCAR can take advantage of capabilities of staff members to create brand-new opportunities and enhance existing chances.


Each has various social worths and norms. It helps in comprehending relating to society and preference of clients.


In this case of NASCAR it can be noted that companies are greatly investing for research study and development. NASCAR ought to likewise work on its media rights policy with Turner Broadcasting System.


Legal plays an important function in every country due to the fact that every country has different legal terms and conditions. Corruption In International Business B Case Study Help requires to be make certain that they protect their legal rights in every county so any business does not hurt to its legal rights.


Environmental factors are likewise essential for every company. Because usually governments don't permit those business which can harm to environment. These environmental factors includes laws regarding pollution, climate change, safe waste disposal, policies regarding insurance etc. NASCAR requires to ensure that its cars are not creating contamination more than acceptable level.

7 P's of Marketing


The products of Corruption In International Business B Case Study Help in its product portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, approving guidelines for races and ad-space to business marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Pricing technique of NASCAR for its race occasions tickets is based upon the venue and significance of the racing occasions. In addition to race occasions tickets, NASCAR likewise charge various service fees to its stakeholders and earns earnings. For example it charged approving fees of $1-2 million per race typically in 2005.


Promotional technique of Corruption In International Business B Case Study Solution is extremely based upon its fan base. A strong fan base share its fandom with others and increase the variety of viewers for NASCAR races. However, the business is not totally trusted its fan base for its promo and promote through local radio stations too. The business has likewise embraced the retailing media of promotion, in which the company offers products with its logo design.


NASCAR have its racing tracks in various cities in United States. The most important tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Vehicle Club Speedway in California and Darlington Raceway in South Carolina. It tries to conduct its races in most of the cities in United States to understand across the country popularity.


Nestle individuals technique is consisted of providing better experience to its viewers, its fan base and to all of its stakeholders. People are an essential element of Corruption In International Business B Case Study Help A marketing method as its occasions are the source of entertainment for crowd. Its people technique consists of efforts to provide better experience to its Fans, Race Drivers, Crew, Occasion Organizers etc., all of which come under people strategy of NASCAR.


Several company procedures are required to carry out racing occasions in an efficient way. These processes consist of; correct schedule of time, arrangement for spectators, offering tickets, arrangement of space for sponsors, managing logistics etc. These all processes contribute I constructing NASCAR image, enhancing spectators experience and increasing fan base.

Physical Evidence.

Crucial physical proofs for the NASCAR consists of the existence of its racing tracks, stock cars and racing events. In addition to it, its retailing brands including tee shirts, caps, goodies etc., also function as a physical proof for NASCAR.

Product Life Cycle Assessment.

The racing events by NASCAR was introduced on June 19, 1949. At the first stage competition for NASCAR was low, as the rivals drove the automobiles comparable to the cars and trucks driven by regular individuals.


After conducting its very first race successfully the business moved towards constructing its own tracks. The very first Corruption In International Business B Case Study Help based track, particularly the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by facility of more raceways including Daytona International Speedway, which was opened in 1959. After the growth of racing tracks the company moved towards transmitting its races on tv in 1979. The very first event transmitted on tv was flag-to-flag coverage of Daytona.

In 1972, William France Jr., ended up being the president of NASCAR and n about 3 decades, he transformed NASCAR from a regional Sport popular company into one with international fan base. He initiated a brand-new era of profitable sponsorships and television agreements for NASCAR.


The maturity duration for NASCAR started with the efforts of William France Jr., with the company having wide variety of income sources. The company has about 500 sponsors with broadcasting its events in about 150 countries. The company has a great deal of tracks in the majority of the cities of United States.


The major causes of decline consist of the financial crisis of 2008, which increased the cost of showing up at tracks for audiences due to increasing fuel rates, and the shifting of its fan base towards other sports.

Market Segmentation.

The marketplace segmentation of Corruption In International Business B Case Study Solution can be divided into four sections; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical division of Corruption In International Business B Case Solution is based upon the geographical presence of its tracks in different states and cities in United States, and the tv broadcasting of its occasions in different nations. The company has 23 tracks in about 20 states of America and has television broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This vast geographical segmentation offers the business regional in addition to global fan base.


The group segmentation of NASCAR is likewise highlydiverse based upon the gender, income and age of the customer. Its existing fan base is majorly comprised of male married fans with an average age of 47 years and an earnings around $30-50 thousands. Presently NASCAR is trying to increase its target market to the young growing population and kinds. To increase the demographic segment of its market NASCAR ought to modify its marketing strategies to draw in more age and lower its costs to go into in the marketplace sector with a low average earnings.( htt1).


NASCAR has a fan base with a commitment. NASCAR fans perceive it compulsive to buy tickets and see the races as soon as in a week. NASCAR has actually tried to increase the quality of its racing by introducing stage racing, they also have tried to lower prices and make the event more practical by presenting live racing.


Behavioural division of NASCAR is based upon the behaviour of fans in terms of seeing the race live on the television or by going in the events. Presently, the fans preference is towards enjoying the race at home on television rather than going, as the customer experience at NASCAR tracks is not beneficial as well as pricey.

Target audience.


Among the potential target market of Corruption In International Business B Case Study Solution was Hispanics; the young and growing population of United States. The marketplace section has terrific prospective for NASCAR as the population was growing at a higher rate and it was anticipated to become thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014. Although, the sector shows affinity with automobile culture, however require a more concentrated marketing towards welcoming the segment towards racing.


Kids are also among the prospective target market segment for NASCAR, as they are more connected socially than other groups. Producing fan base among kids can supply a prospective increase in the variety of fans for racing due to their connectivity. Kids spend the majority of their times in utilizing mobile phones and playing video games. Automobile racing video games developed by Corruption In International Business B Case Study Help can be a potential source of getting attention of kids towards NASCAR track racing. NASCAR's digital features related to kids are not capable of acquiring the attention. NASCAR requires more attention towards customizing and improving its digital features to attract the kids target audience.

Generation Y.
Generation Y target market consists of those who spent 5 times more resources on discretionary expenditures i.e. purchasing tickets for racing occasions, than others. This huge expense makes the sector potential for NASCAR marketing technique of increasing its fan base. The market sector is also easy to technique as 81% of the Y Generation consumer uses Facebook every day and the usage is twice of using tv and radio. The market sector views sports as an affair, instead of adherence to sport. The marketplace segment thinks about NASCAR as a company doing not have in developing a multiculturalism environment. Corruption In International Business B Case Study Help needs to take different steps to improve the experience of Generation Y customers in its events.

5 C's of Marketing

5 C's of marketing assists in taking decisions relating to marketing.


It needs to make PESTLE analysis in order to understand climate or context in which NASCAR is working. PESTLE means political, economic, social, technical, ecological and legal and is mentioned above.


NASCAR is an automobile racing business with having USP of high quality car racing with an international structure. Its sector is sports team and occasions. Its target audience is males in the age group of 15-60 years. Business has actually closed business culture and having non-interventionist approach.


Collaborations includes suppliers, providers and alliances of NASCAR. NASCAR utilized to get pay check of around $15 million yearly from Turner Sports. NASCAR had to get approval from Turner Sport if it desire to create its Facebook page, twitter account or even mobile application.


The customer of Corruption In International Business B Case Study Analysis are its audiences. They target clients with having age of 15-60 years. Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their youngsters and produce generational commitment.


The direct rivals of NASCAR are Formula 1 and Moto GP. Teams typically represents sponsors in NASCAR and the medium of marketing is motorists. It can be said that motorists and race automobiles are competitors. If they got much better opportunity in terms of rewards and tv direct exposure, these drivers can go against NASCAR.

Marketing Strategies.

1. Keeping and establishing Facebook Page.
One of the potential target markets sectors for NASCAR is Hispanics which is the growing population sector of USA but regrettably NASCAR had been not able to draw in the this targeted segment. It must develop a Facebook page including the information concerning the races and the places of tracks to make the customer helpful about the core operations of NASCAR.
2. Establishing and Updating Accounts of Secret Drivers.
NASCAR chauffeurs has a low star power as compare to players of other sports. Its ranks 7th in regards to star power (see Case Exhibit). The significant reason behind it is that, the racers mainly play in teams and are not able to construct an essential account and maintain a close contact with fans. The bad contacts with fans lead to less attraction of viewers towards the racers and a low star power. Star power is an essential aspect for bring in viewers towards tracks and towards television. The star power for the chauffeurs at NASCARA might be enhanced by developing and updating accounts of crucial motorists by NASCARA itself. This would remove the requirement of requiring drivers to maintain their accounts and would result in increasing fans attention towards NASCARA chauffeurs.
3. Developing New Games and enhancing current video games for kids.
In order to draw in these kids, NASCARA needs to improve its current racing video games by introducing personalization in the automobiles i.e. changing colours, selection of speed, introducing group racing in the game, using much better graphics related to the racing tracks and introducing numerous levels in the game. All these modifications in the existing video game would offer better experience to kids.
In addition to it, NASCAR ought to likewise build brand-new games connected to racing like kids racing with kids characters as motorists, animation racing with racing in between numerous cartoon characters with an option of selecting the preferred animation character for the kids. These methods would allow the business to draw in one of its possible target segments.
4. Introducing multiculturalism at occasions.
NASCAR occasions are made up of fans with really couple of cultural diversity, due to expense of arrival in occasions, making it unsightly for the customers viewing sport occasions as social occasions i.e. Generation Y customers. As the Generation Y consumers are a prospective target market for NASCAR, therefore the company must take certain steps to attract this potential target market.
5. Improving Customer Experience at Tracks.
Corruption In International Business B Case Study Solution must work on facilities and facilities at tracks because on the race day viewers got dissatisfied. Because in same market other companies are supplying much better services than NASCAR, audiences have numerous expectations from Corruption In International Business B Case Study Analysis. Then its fans might moved to its competitors, if NASCAR do not work on this issue. According to fans there were not appropriate centers were readily available as compare to other sports providers. So NASCAR should make certain that it offer appropriate centers that includes cleaned up washrooms, comfortable seating plan. They ought to likewise offer WIFI services and accessibility of credit cards throughout that track. It ought to be likewise make sure that there suffice jumbo turns positioned at all needed places. There must be likewise food stalls that supply quality food to audiences. In this method audiences will be having enjoyable experience at the day of event. (See Appendix B).
Marketing Budget.
Marketing budget made on the basis of the above methods for the period of 5 years from 2011 to 2015, reveals the expense associated data for the marketing techniques. It can be seen that method 5 of enhancing client experience at tracks would require greatest initial investment and expense and technique 4 of presenting multiculturalism will need most affordable preliminary financial investment with lowest further per year expense.
KEEP IN MIND: The values about expense are assumed on reasonable basis due the lack of figures and truths related to cost in the event study. Inflation rate of United States is presumed to be 10%.


On the basis of deep analysis of the internal and external aspects of Corruption In International Business B Case Study Analysis triggering the decrease of tv viewership rate and attendance rate at tracks, the above marketing techniques are advised to NASCAR to increase its fan base in long run. These techniques would deal with internal aspects like bad consumer experience at tracks, insufficient social media marketing, incapable digital medias like video games, lack of culturalisms at tracks etc., in addition to with external elements like moving of fans towards other sports, demographical modifications in America and altering family life designs.

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