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NASCAR (National Association for Stock Automobile Car Racing) is an organization carrying out series of Stock Automobile racing in United States and acting as a sanctioning body for driving the rules for Stock Vehicle Racing. 2) Stock Car Racing by NASCAR is the second biggest viewer sport, with greatest number of sponsors. 1) The other sources of earnings for Dpsc Software Post Acquisition Evaluation Case Study Analysis consists of; 10% of the overall income from tv rights, sanctioning costs i.e. $1-2 million per race, and licencing NASCAR brand to companies.

NASCAR has a closed business culture with the non-interventionist approach. This non collaborative technique brings tensions in the sport. The structure of Car of Tomorrow by Dpsc Software Post Acquisition Evaluation Case Study Analysis, with an intention of safety for the drivers, brought different stress among the stakeholders of the sport.
Executive Summary
The communication audit, performed in 2010, exposed that despite the reality that the company highly rely on the interactions in between its stakeholders, there was no identifiable company interaction strategy. (

The audit mentioned various doing not have of NASCAR in terms of lack of internal combination, lack of fan management method and lack of digital and social media of marketing. The company has intricate environment with independent tracks, chauffeurs and groups. This structure with closed business culture bring numerous difficulties in speeding up a modification. Other partners in ecosystem includes the media networks i.e. tv and radio, and business marketers.

Dpsc Software Post Acquisition Evaluation Case Study Analysis audiences was extremely devoted to the sport and the brands associated with the NASCAR, making it appealing for sponsors and corporate marketers.

Problem Statement.

The company is currently dealing with the problem of declining rates of attendance at racing tracks and rates of tv audiences. This can put a significant impact on its profits from sponsors, media rights, and from other sources of earnings.

Situational Analysis.

Although the company was quite effective till 2005 with its conventional marketing strategies, but right after 2005 the company begins dealing with different issues consisting of decrease of its fan base. A number of external as well as internal elements are responsible for the decrease. Internal factors consist of; insufficient financial investment in social networks and other digital medias of.

Fan base of NASCAR made up of married males with a typical age of 47, which passes their fandom to their children and create generational commitment. Other obstacles for NASCAR consists of the shift of its fans to other sports as they were improving their fan's experience enabling access to their broadcasts out of the homes through jumbo turns, Wi-Fi gain access to, etc.

SWOT Analysis.


NASCAR core proficiencies includes it has rights of determining rules as approving body. Policies and rules concerning expert stock automobile racing are determined by NASCAR like if any group with needed abilities and resources can enter into races by following guidelines and regulations dictated by NASCAR. All the occasions of NASCAR are sponsored by corporates because of most significant brand loyalty of fans towards brands promoted by Dpsc Software Post Acquisition Evaluation Case Study Help.


Weak Points in SWOT Analysis are thought about as external aspects. Weaknesses includes the aspects that stops company to perform at required level of effectiveness. Weaknesses of NASCAR includes its close culture which is non collaborative. They have non-interventionist approach. They usually used to form rules and other needed processes without intervention of others which leads to bad collaboration. For example NASCAR establishes Vehicle of Tomorrow without collaboration so result is that motorists did not like that concept. As this is racing sport so covering of sports by media is also challenging. It was also discovered that NASCAR had no reliable technique for company interaction. If it happened off track, they do not understand how to deal with concern. Ineffective service communication results in that they don't have clear direction for their long term objectives. They do not know that where they wish to see this sport in future.
Porter's 5 Forces Analysis

Opportunities in SWOT analysis are external factors which can be beneficial to company or the external aspects on which company is having competitive advantage. NASCAR typically utilized to rely on standard media sources like regional newspaper for publicity of its sports. Normally these standard media sources try to cover their house group and particular sort of events. NASCAR likewise familiarized from these standard media outlets that sport was hard to cover. Media landscape also altered from standard to digital landscape. Papers went out of business. NASCAR can work on its abilities to get maximum possible gain from this new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in digital and social media to get its benefits. Digital rights of NASCAR were likewise offered to Turner Sports. NASCAR used to earn money check of around $15 million annually from Turner Sports. There are variety of cons behind this deal. For example Dpsc Software Post Acquisition Evaluation Case Study Solution had to get approval from Turner Sport if it want to produce its Facebook page, twitter account or even mobile application. Turner Sport likewise had rights of each and every single video which is shoot during race at track. Then they are required to pay licensing fees to Turner Sport, if media sources like papers, magazines and cable channels want to publish videos of races on their particular pages. So NASCAR can work on conditions and terms and try to work out with Turner Sports to get optimal benefits of it. Star power plays extremely crucial function in creating profits from every sport. It was noted that NASCAR is lagging in this area i.e. star power. When sports fans were asked regarding popular celebrities and stars then NASCAR driver was not found even in top twenty actions. NASCAR can put efforts in this area too for earnings generation. They should guide their chauffeurs that how they can end up being sport stars. Four strategic focuses which are created by research team can also be worked as chance for NESCAR. These 4 strategic focuses compares and analysis Dpsc Software Post Acquisition Evaluation Case Study Help techniques.


Risks in SWOT analysis are specified as external aspects that can threat to business's success. Because if there is economic down turn then people would be having less return on financial investment, Economic down turn was experienced in late 2000 which can be risk for NASCAR. Earning of people would be effected and they would be more conscious in spending their loan. Economic down turn likewise leads to boost fuel costs which also impacted NASCAR. Because fans of NASCAR used to attend its occasion from long distances. NESCAR had a guideline of 65/25/10 for revenue distribution. 65 percent earnings from media rights would be dispersed to race course, 25 percent profits would be distributed to contending group and remaining 10 percent would be retained by NESCAR which is approving body. Competing group wanted to increase their portion of income from 25 percent since of increase in operating cost of a race group and also there is decline in the number of full-season sponsorship. NESCAR likewise faces hazards from other sponsors because they are making huge financial investments to enhance experience of fans. For example which includes updating existing avenues, building brand-new avenues, offering Wi-Fi facility and also offering other interactive mediums to connect sports on smart devices. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their children and produce generational commitment. The obstacle is that the household system in America was changing resulting in decrease of influence of married male fan base over their youngsters. Along with it perceptions about car was likewise changing with perceiving vehicle a car to reach at point B from point A, rather than as a fun job. Now if Dpsc Software Post Acquisition Evaluation Case Study Help make substantial investments in brand-new sectors which are based on new clients then it might face unfavorable remarks from its core fan base.

Porter's 5 Forces Analysis

It is crucial to comprehend market in which business is working because NASCAR's bottom line i.e. net profit is heavily depends on this. There are 5 forces that are utilized to recognize success, intensity and attractiveness of NASCAR company.

Competitive Rivalry

This force suggests capability of rivals. Groups normally represents sponsors in NASCAR and the medium of advertising is drivers. For that reason it can be stated that chauffeurs and race automobiles are rivals. If they got better opportunity in terms of rewards and tv direct exposure, these chauffeurs can go versus Dpsc Software Post Acquisition Evaluation Case Study Solution. Then viewers can shift to those other intriguing cars and trucks and drivers, if viewers take pleasure in other race automobiles and motorists more than NASCAR. NASCAR could be having threat from its two direct rivals that is Solution 1 and Moto GP. They need to produce competitive benefits for chauffeurs so they don't move to other competitors.
Swot Analysis
Provider Power

If business shifts from one supplier to another, the provider power shows the number of providers are available in industry and what is the cost associated with supplier. In this market there is supply monopoly due to the fact that motorists with needed abilities and resources are restricted.

Buyer Power

This force is concerning to consumers that is it easy for clients to shift to other items. Then clients are less most likely to change, if there is more switching expense is associated. When it comes to NASCAR clients are its viewers. Viewers can change to other rivals quickly since audiences will having low switching cost.

Danger of Alternative

Replacements are referred as alternatives. The replacements in this case can be other entertainment indicates like viewers can move to other sports. There are broad range of replacements are readily available in this circumstance which suggests that hazard of alternative is high.

Threat of New Entry

It is defined as how it is simple for any company to enter in that specific market. In the case of Dpsc Software Post Acquisition Evaluation Case Study Help threat of new entry is low. Since if any company requires to go into in this organisation than they have to make heavy investments. They need to construct vehicles and racing tracks and also needs to pay large amount to motorists for changing.

PESTEL Analysis


As NASCAR is working in various markets so it requires to face various regulations. It is likewise kept in mind that NASCAR has actually dealt with increased analysis concerning regulatory. Every government has various concern so NASCAR has actually to be prepared for it as priority can be moved to other sector.


Economic aspects includes taxation rate, currency exchange rate, economic efficiency of that particular business, conditions of labour market, inflation rate and so on. Fortunes of the NASCAR and its competitors can be affected if there is federal government intervention in the marketing and sales sector. NASCAR can utilize abilities of employees to produce brand-new chances and improve existing opportunities.


Each has various social worths and norms. It helps in comprehending relating to society and choice of clients.


In this case of NASCAR it can be kept in mind that business are heavily investing for research study and advancement. NASCAR must also work on its media rights policy with Turner Broadcasting System.

Vrio Analysis
Due to the fact that every country has different legal terms and conditions, Legal plays an important role in every nation. Dpsc Software Post Acquisition Evaluation Case Study Solution requires to be make sure that they secure their legal rights in every county so any business does not harm to its legal rights.


Environmental aspects are likewise essential for every organisation. NASCAR requires to make sure that its cars and trucks are not creating contamination more than appropriate level.

7 P's of Marketing


The products of Dpsc Software Post Acquisition Evaluation Case Study Solution in its product portfolio are; racing events tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, sanctioning rules for races and ad-space to business online marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Prices strategy of NASCAR for its race events tickets is based upon the venue and importance of the racing events. In addition to race events tickets, NASCAR also charge different service charge to its stakeholders and makes revenue. For example it charged sanctioning charges of $1-2 million per race typically in 2005.


Promotional technique of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of viewers for NASCAR races.


NASCAR have its racing tracks in various cities in United States. The most important tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Auto Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in most of the cities in United States to comprehend nationwide popularity.


Nestle individuals technique is comprised of offering much better experience to its viewers, its fan base and to all of its stakeholders. Individuals are an essential aspect of Dpsc Software Post Acquisition Evaluation Case Study Help A marketing strategy as its occasions are the source of home entertainment for crowd. Its individuals method consists of efforts to provide better experience to its Fans, Race Drivers, Crew, Occasion Organizers and so on, all of which come under people strategy of NASCAR.


Several company procedures are required to conduct racing occasions in an efficient method. These procedures consist of; proper schedule of time, plan for viewers, selling tickets, arrangement of space for sponsors, managing logistics and so on. These all processes contribute I constructing NASCAR image, improving spectators experience and increasing fan base.

Physical Evidence.

Crucial physical evidences for the NASCAR includes the presence of its racing tracks, stock cars and trucks and racing occasions. Along with it, its retailing brands including t-shirts, caps, goodies and so on, likewise act as a physical proof for NASCAR.

Item Life Cycle Evaluation.

The racing events by NASCAR was presented on June 19, 1949. At the first stage competition for NASCAR was low, as the rivals drove the automobiles comparable to the cars driven by normal people.


After conducting its first race successfully the company moved towards constructing its own tracks. The first Dpsc Software Post Acquisition Evaluation Case Study Help based track, namely the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by facility of more raceways including Daytona International Speedway, which was opened in 1959. After the development of racing tracks the company moved towards broadcasting its races on television in 1979. The first event transmitted on tv was flag-to-flag protection of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 years, he transformed NASCAR from a regional Sport popular organization into one with international fan base. He initiated a new age of financially rewarding sponsorships and television contracts for NASCAR.


The maturity period for NASCAR began with the efforts of William France Jr., with the business having wide variety of profits sources. The business has about 500 sponsors with relaying its occasions in about 150 countries. The company has a great deal of tracks in most of the cities of United States.


The major causes of decline consist of the monetary crisis of 2008, which increased the cost of showing up at tracks for viewers due to increasing fuel rates, and the shifting of its fan base towards other sports.

Market Division.

The marketplace division of Dpsc Software Post Acquisition Evaluation Case Study Help can be divided into four sections; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical division of Dpsc Software Post Acquisition Evaluation Case Help is based upon the geographical existence of its tracks in different states and cities in United States, and the television broadcasting of its occasions in different nations. The company has 23 tracks in about 20 states of America and has television broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This large geographical segmentation provides the business regional along with global fan base.


The market division of Dpsc Software Post Acquisition Evaluation Case Study Solution is also highlydiverse based upon the gender, earnings and age of the customer. To increase the demographic sector of its market NASCAR ought to modify its marketing strategies to bring in more age groups and lower its prices to go into in the market sector with a low typical income.


The mental characteristics of most of the fans are rather similar. NASCAR has a fan base with a commitment. NASCAR fans view it compulsive to buy tickets and see the races once in a week. 71% of them prefer to buy items with a NASCAR brand name. They are rather extrovert and want to join other fans while racing. They desire quality racing with low price at practical location. NASCAR has tried to increase the quality of its racing by introducing phase racing, they also have tried to lower rates and make the occasion more hassle-free by introducing live racing.


Behavioural segmentation of NASCAR is based upon the behaviour of fans in terms of watching the race live on the television or by going in the events. Presently, the fans choice is towards enjoying the race at home on television rather than going, as the consumer experience at NASCAR tracks is not favourable as well as pricey.

Target audience.


One of the possible target market of NASCAR was Hispanics; the young and growing population of United States. The market sector has terrific potential for NASCAR as the population was growing at a higher rate and it was anticipated to end up being thrice after forty years and the sector has increasing wealth rate with about $1 trillion of wealth in 2014.


Kids are likewise one of the potential target market segment for NASCAR, as they are more connected socially than other groups. Car racing video games established by Dpsc Software Post Acquisition Evaluation Case Study Solution can be a possible source of acquiring attention of kids towards NASCAR track racing. NASCAR needs more attention towards customizing and enhancing its digital features to bring in the kids target market.

This huge expenditure makes the segment capacity for NASCAR marketing method of increasing its fan base. The market sector thinks about NASCAR as a company doing not have in creating a multiculturalism environment. NASCAR needs to take various steps to enhance the experience of Generation Y consumers in its events.

5 C's of Marketing

5 C's of marketing assists in taking choices regarding marketing.


It requires to make PESTLE analysis in order to understand climate or context in which NASCAR is working. PESTLE means political, financial, social, technical, legal and environmental and is stated above.


NASCAR is an automobile racing business with having USP of high quality car racing with a global structure. Its sector is sports group and occasions. Its target market is males in the age group of 15-60 years. Business has closed corporate culture and having non-interventionist technique.


Collaborations consists of distributors, providers and alliances of Dpsc Software Post Acquisition Evaluation Case Study Help. It is worked together with different racing groups which are participating in racing. It likewise worked together with Turners Sport for digital rights. NASCAR used to earn money check of around $15 million every year from Turner Sports. There are variety of cons behind this deal. NASCAR had to get approval from Turner Sport if it want to create its Facebook page, twitter account or even mobile application. Turner Sport likewise had rights of every single video which is shoot throughout race at track.


The client of Dpsc Software Post Acquisition Evaluation Case Study Solution are its audiences. They target customers with having age of 15-60 years. Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their children and produce generational commitment.


Teams normally represents sponsors in NASCAR and the medium of marketing is chauffeurs. These chauffeurs can go versus NASCAR if they got better opportunity in terms of prizes and television exposure.

Marketing Strategies.

1. Developing and Keeping Facebook Page.
One of the potential target audience sectors for NASCAR is Hispanics which is the growing population sector of USA but unfortunately NASCAR had actually been unable to draw in the this targeted segment. In order to bring in the young growing generation the NASCAR should market by utilizing social media like Facebook. It needs to develop a Facebook page consisting of the details relating to the races and the places of tracks to make the customer helpful about the core operations of Dpsc Software Post Acquisition Evaluation Case Study Analysis. It needs to also upgrade its Facebook page on everyday basis to offer details about its upcoming events. This would make the target market sector more useful about business and would lead to attracting big fans base.
2. Establishing and Updating Accounts of Key Drivers.
Dpsc Software Post Acquisition Evaluation Case Study Solution drivers has a low star power as compare to gamers of other sports. The poor contacts with fans result in less destination of viewers towards the racers and a low star power. Star power is an essential aspect for attracting audiences towards tracks and towards tv.
3. Developing New Games and enhancing present video games for kids.
Kids spent most of their time on playing video games and using smartphones. However regrettably, kids playing NASCARA have a worst experience of playing its games. As a result, they are less attracted towards the sport. In order to bring in these kids, NASCARA ought to enhance its existing racing games by presenting personalization in the cars i.e. altering colours, selection of speed, presenting group racing in the video game, using much better graphics connected to the racing tracks and presenting numerous levels in the game. All these adjustments in the existing game would supply much better experience to kids.
In addition to it, NASCAR must also build new video games related to racing like kids racing with kids characters as motorists, cartoon racing with racing in between different animation characters with a choice of selecting the favourite cartoon character for the kids. These techniques would enable the company to draw in one of its potential target sections.
4. Introducing multiculturalism at events.
NASCAR events are comprised of fans with extremely couple of cultural diversity, due to cost of arrival in occasions, making it unsightly for the clients perceiving sport events as social events i.e. Generation Y consumers. As the Generation Y consumers are a possible target market for NASCAR, for that reason the business must take particular measures to attract this possible target market.
5. Improving Client Experience at Tracks.
Since on the race day viewers got dissatisfied, NASCAR should work on facilities and facilities at tracks. Since in same industry other business are providing much better services than NASCAR, viewers have numerous expectations from Dpsc Software Post Acquisition Evaluation Case Study Help. Then its fans may moved to its competitors, if NASCAR do not work on this problem. According to fans there were not sufficient centers were available as compare to other sports companies. NASCAR must make sure that it offer appropriate facilities that includes cleaned bathrooms, comfortable seating arrangement. They must likewise provide WIFI services and ease of access of charge card throughout that track. It ought to be likewise make sure that there are enough jumbo turns placed at all required places. There need to be also food stalls that provide quality food to audiences. In this method audiences will be having enjoyable experience at the day of occasion. (See Appendix B).

Marketing Spending plan

Marketing budget plan made on the basis of the above strategies for the duration of 5 years from 2011 to 2015, shows the cost associated data for the marketing strategies. (See Appendix B). It can be seen that technique 5 of enhancing client experience at tracks would need highest initial investment and cost and strategy 4 of introducing multiculturalism will require least expensive initial investment with lowest further annually expense. The company ought to prioritize the resource allotment on these strategies on the basis of its available resources and the prospective advantages which the strategy would provide.
KEEP IN MIND: The worths about cost are assumed on reasonable basis due the absence of truths and figures related to cost in the event research study. Inflation rate of United States is presumed to be 10%.

On the basis of deep analysis of the internal and external factors of Dpsc Software Post Acquisition Evaluation Case Study Help causing the decrease of tv viewership rate and participation rate at tracks, the above marketing techniques are advised to NASCAR to increase its fan base in long term. These strategies would handle internal aspects like bad customer experience at tracks, inadequate social media marketing, incapable digital medias like video games, absence of culturalisms at tracks etc., as well as with external elements like shifting of fans towards other sports, demographical changes in America and altering family life styles.