Dpsc Software Post Acquisition Evaluation Online Case Study Solution

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Dpsc Software Post Acquisition Evaluation Case Study Solution and Analysis


Dpsc Software Post Acquisition Evaluation Case Study Solution (National Association for Stock Automobile Vehicle Racing) is an organization conducting series of Stock Automobile racing in United States and functioning as an approving body for driving the guidelines for Stock Car Racing. The company was established in 1947, by "Huge Costs" France. NASCAR organize Stock Cars and truck Racing occasions in United States with the presence of about 130000 audiences on average in 2005. It likewise transmitted its events in about 150 nations. Stock Cars And Truck Racing by NASCAR is the second largest spectator sport, with highest variety of sponsors. It has about 500 sponsors contributing billions of dollars in its revenue. The other sources of revenue for Dpsc Software Post Acquisition Evaluation Case Study Analysis includes; 10% of the overall revenue from television rights, approving costs i.e. $1-2 million per race, and licencing NASCAR brand name to companies.

NASCAR has a closed corporate culture with the non-interventionist approach. Nevertheless this non collective technique brings tensions in the sport. The building of Cars and truck of Tomorrow by Dpsc Software Post Acquisition Evaluation Case Study Analysis, with an intention of security for the chauffeurs, brought different stress among the stakeholders of the sport.

The communication audit, performed in 2010, exposed that regardless of the reality that the business extremely rely on the interactions in between its stakeholders, there was no recognizable business interaction strategy. (

The audit pointed out various lacking of NASCAR in terms of lack of internal combination, lack of fan management strategy and absence of social and digital media of marketing.

Dpsc Software Post Acquisition Evaluation Case Study Solution viewers was extremely faithful to the sport and the brands connected with the NASCAR, making it appealing for sponsors and business online marketers.

Problem Statement.

The company is presently facing the issue of declining rates of attendance at racing tracks and rates of tv viewers. This can put a considerable effect on its earnings from sponsors, media rights, and from other sources of profits.

Situational Analysis.

Although the business was quite successful till 2005 with its standard marketing methods, however soon after 2005 the company begins facing various problems consisting of decline of its fan base. A number of external in addition to internal aspects are accountable for the decline. Internal aspects include; insufficient investment in social networks and other digital medias of.

Fan base of NASCAR made up of married males with a typical age of 47, which passes their fandom to their children and create generational loyalty. Other challenges for NASCAR includes the shift of its fans to other sports as they were improving their fan's experience enabling access to their broadcasts out of the houses through jumbo turns, Wi-Fi access, and so on.

SWOT Analysis.


NASCAR core competencies includes it has rights of dictating guidelines as approving body. Guidelines and policies relating to expert stock automobile racing are determined by NASCAR like if any group with needed skills and resources can get in into races by following rules and policies dictated by NASCAR. All the occasions of NASCAR are sponsored by corporates because of most significant brand commitment of fans toward brands marketed by Dpsc Software Post Acquisition Evaluation Case Study Analysis.

Weak points.

Weaknesses in SWOT Analysis are thought about as external factors. Weaknesses includes the aspects that stops business to carry out at needed level of effectiveness. Weaknesses of NASCAR includes its close culture which is non collaborative. They have non-interventionist method. They typically used to form guidelines and other required processes without intervention of others which results in bad partnership. NASCAR develops Car of Tomorrow without collaboration so result is that drivers did not like that principle. As this is racing sport so covering of sports by media is likewise challenging. It was also found that NASCAR had no reliable technique for company interaction. They do not understand how to manage issue if it took place off track. Inadequate service communication results in that they don't have clear instructions for their long term goals. They don't know that where they want to see this sport in future.


Opportunities in SWOT analysis are external aspects which can be beneficial to business or the external elements on which company is having competitive benefit. NASCAR normally utilized to depend on standard media sources like regional newspaper for promotion of its sports. Typically these traditional media sources try to cover their house group and particular kind of events. NASCAR likewise came to know from these standard media outlets that sport was hard to cover. Media landscape also changed from conventional to digital landscape. Papers went out of business. NASCAR can deal with its abilities to get maximum possible take advantage of this brand-new digital landscape. NASCAR have underinvestment in digital resources. It can capitalize in digital and social media to get its advantages. Digital rights of NASCAR were also sold to Turner Sports. NASCAR used to make money check of around $15 million each year from Turner Sports. There are number of cons behind this offer. NASCAR had to get approval from Turner Sport if it want to develop its Facebook page, twitter account or even mobile application. Turner Sport likewise had rights of each and every single video which is shoot throughout race at track. If media sources like papers, publications and cable channels want to publish videos of races on their respective pages then they are required to pay licensing costs to Turner Sport. So NASCAR can work on conditions and terms and attempt to negotiate with Turner Sports to get maximum benefits of it. Star power plays extremely essential function in generating profits from every sport. It was noted that NASCAR is lagging in this location i.e. star power. When sports fans were asked regarding popular celebs and stars then NASCAR motorist was not discovered even in leading twenty responses. So NASCAR can put efforts in this area too for income generation. They must assist their chauffeurs that how they can end up being sport stars. 4 tactical focuses which are produced by research study team can also be worked as chance for NESCAR. These 4 tactical focuses compares and analysis Dpsc Software Post Acquisition Evaluation Case Study Help methods.


Hazards in SWOT analysis are defined as external factors that can hazard to company's success. Since if there is financial down turn then individuals would be having less return on investment, Economic down turn was experienced in late 2000 which can be threat for NASCAR. Earning of individuals would be effected and they would be more mindful in spending their loan. Economic down turn likewise results in boost fuel rates which also impacted NASCAR. Due to the fact that fans of NASCAR used to attend its event from cross countries. NESCAR had a rule of 65/25/10 for earnings distribution. 65 percent revenues from media rights would be dispersed to race tracks, 25 percent income would be dispersed to contending group and staying 10 percent would be maintained by NESCAR which is sanctioning body. Competing team wanted to increase their part of earnings from 25 percent because of boost in operating expense of a race team and likewise there is decrease in the number of full-season sponsorship. NESCAR likewise deals with hazards from other sponsors since they are making enormous financial investments to improve experience of fans. For example which includes upgrading existing opportunities, developing new opportunities, supplying Wi-Fi facility and likewise supplying other interactive mediums to connect sports on mobile phones. Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their youngsters and produce generational loyalty. So the challenge is that the household system in America was altering resulting in reduction of influence of married male fan base over their youngsters. In addition to it perceptions about vehicle was likewise changing with perceiving car a lorry to reach at point B from point A, instead of as an enjoyable task. If NASCAR make considerable financial investments in new segments which are based on brand-new customers then it might deal with unfavorable remarks from its core fan base, now.

Porter's Five Forces Analysis

Porter's 5 forces is a model that is utilized to analyse market in which company is working. It assists in identifying what are strengths and weak point of any specific market. It suggest that every industry is various from one another. Due to the fact that NASCAR's bottom line i.e. net profit is greatly depends on this, it is essential to comprehend market in which company is working. There are 5 forces that are used to recognize success, intensity and beauty of Dpsc Software Post Acquisition Evaluation Case Study Solution service.

Competitive Competition

These motorists can go against NASCAR if they got much better chance in terms of rewards and tv direct exposure. If audiences take pleasure in other race cars and chauffeurs more than NASCAR then audiences can shift to those other intriguing vehicles and motorists. NASCAR might be having risk from its two direct rivals that is Solution 1 and Moto GP.

Provider Power

If business shifts from one provider to another, the supplier power suggests the number of providers are available in market and what is the expense associated with supplier. Due to the fact that chauffeurs with needed abilities and resources are limited, in this industry there is supply monopoly.

Buyer Power

In the case of NASCAR customers are its audiences. Audiences can switch to other rivals easily because audiences will having low switching expense.

Hazard of Replacement

Alternatives are referred as options. The alternatives in this case can be other entertainment suggests like viewers can shift to other sports. So there are vast array of replacements are readily available in this scenario which suggests that risk of alternative is high.

Hazard of New Entry

In the case of NASCAR hazard of new entry is low. They require to construct automobiles and racing tracks and likewise needs to pay significant amount to motorists for switching.

PESTEL Analysis


As NASCAR is working in different markets so it needs to deal with different regulations. It is also noted that NASCAR has actually faced increased analysis relating to regulative. Every government has various concern so NASCAR has actually to be prepared for it as concern can be moved to other sector.


Economic aspects includes tax rate, exchange rate, economic efficiency of that particular company, conditions of labour market, inflation rate etc. Fortunes of the NASCAR and its competitors can be impacted if there is government intervention in the marketing and sales sector. NASCAR can leverage capabilities of staff members to create brand-new opportunities and enhance existing opportunities.


Each has different social worths and standards. It assists in understanding concerning society and choice of consumers.


In this case of NASCAR it can be kept in mind that companies are greatly investing for research study and development. NASCAR ought to also work on its media rights policy with Turner Broadcasting System.


Legal plays an important role in every nation due to the fact that every country has different legal terms and conditions. Dpsc Software Post Acquisition Evaluation Case Study Help requires to be ensure that they secure their legal rights in every county so any business does not damage to its legal rights.


Ecological aspects are likewise crucial for each company. Since usually federal governments do not allow those company which can harm to environment. These ecological factors consists of laws regarding pollution, environment change, safe garbage disposal, policies relating to insurance coverage etc. NASCAR needs to make certain that its automobiles are not creating contamination more than acceptable level.

7 P's of Marketing


The items of Dpsc Software Post Acquisition Evaluation Case Study Help in its item portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, sanctioning guidelines for races and ad-space to corporate marketers during broadcast of NASCAR races. (Hanlon, 2018).


Prices strategy of NASCAR for its race events tickets is based upon the place and significance of the racing occasions. Along with race events tickets, NASCAR also charge various service charge to its stakeholders and earns profits. For example it charged sanctioning costs of $1-2 million per race on average in 2005.


Advertising strategy of Dpsc Software Post Acquisition Evaluation Case Study Analysis is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races. The company is not completely relied upon its fan base for its promo and promote through local radio stations too. The business has likewise adopted the retailing media of promo, in which the business offers merchandises with its logo.


NASCAR have its racing tracks in different cities in United States. The most crucial tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Automobile Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in the majority of the cities in United States to comprehend nationwide popularity.


Nestle people strategy is comprised of providing much better experience to its viewers, its fan base and to all of its stakeholders. Individuals are an essential aspect of Dpsc Software Post Acquisition Evaluation Case Study Help A marketing strategy as its events are the source of home entertainment for crowd. Its people method consists of efforts to supply much better experience to its Fans, Race Drivers, Crew, Event Organizers and so on, all of which come under people strategy of NASCAR.


Numerous business procedures are required to perform racing occasions in an effective way. These processes consist of; appropriate schedule of time, arrangement for viewers, selling tickets, plan of space for sponsors, handling logistics etc. These all processes contribute I building NASCAR image, improving spectators experience and increasing fan base.

Physical Proof.

Crucial physical evidences for the NASCAR consists of the presence of its racing tracks, stock automobiles and racing occasions. Together with it, its merchandising brands consisting of t-shirts, caps, goodies etc., also serve as a physical proof for NASCAR.

Item Life Process Assessment.

The racing events by NASCAR was introduced on June 19, 1949. At the very first phase competitors for NASCAR was low, as the competitors drove the vehicles comparable to the vehicles driven by ordinary people.


The very first NASCAR based track, particularly the Darlington Raceway track, was initiated in 1950 in South Carolina. After the growth of racing tracks the business moved towards relaying its races on tv in 1979.

In 1972, William France Jr., ended up being the president of NASCAR and n about 3 decades, he transformed NASCAR from a local Sport popular organization into one with international fan base. He initiated a new era of financially rewarding sponsorships and tv contracts for NASCAR.


The maturity period for NASCAR began with the efforts of William France Jr., with the company having vast array of profits sources. The business has about 500 sponsors with transmitting its occasions in about 150 nations. The company has large number of tracks in the majority of the cities of United States.


The decline in the company's offerings started after 2005 with average attendance rate per race declined by 22% from 2005 to 2010 and tv viewership rate declined by 30% from 2005 to 2010. The significant causes of decrease include the financial crisis of 2008, which increased the cost of reaching tracks for audiences due to increasing fuel rates, and the shifting of its fan base towards other sports.

Market Division.

The marketplace division of Dpsc Software Post Acquisition Evaluation Case Study Analysis can be divided into four segments; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical division of Dpsc Software Post Acquisition Evaluation Case Help is based upon the geographical presence of its tracks in numerous states and cities in United States, and the tv broadcasting of its events in numerous nations. The business has 23 tracks in about 20 states of America and has television broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This huge geographical division supplies the business regional as well as worldwide fan base.


The market segmentation of Dpsc Software Post Acquisition Evaluation Case Study Analysis is also highlydiverse based upon the gender, income and age of the customer. To increase the demographic segment of its market NASCAR should modify its marketing techniques to attract more age groups and lower its costs to enter in the market section with a low average income.


NASCAR has a fan base with a commitment. NASCAR fans view it compulsive to buy tickets and see the races when in a week. NASCAR has actually attempted to increase the quality of its racing by presenting stage racing, they likewise have tried to lower prices and make the event more practical by introducing live racing.


Behavioural segmentation of Dpsc Software Post Acquisition Evaluation Case Study Solution is based upon the behaviour of fans in terms of enjoying the race survive on the tv or by going in the events. Presently, the fans preference is towards seeing the race at home on tv rather than going, as the customer experience at NASCAR tracks is not favourable as well as costly. This choice makes the rates for participation lower than the rates for tv viewers. NASCAR needs to change the behaviour of its fan base by introducing qualitative services at its tracks.

Target audience.


Among the potential target audience of Dpsc Software Post Acquisition Evaluation Case Study Help was Hispanics; the young and growing population of United States. The marketplace segment has great potential for NASCAR as the population was growing at a higher rate and it was expected to become thrice after forty years and the sector has increasing wealth rate with about $1 trillion of wealth in 2014. The sector reveals affinity with car culture, but need a more concentrated marketing towards welcoming the section towards racing.


Kids are also among the possible target market sector for NASCAR, as they are more connected socially than other groups. Developing fan base among kids can offer a possible increase in the number of fans for racing due to their connection. Kids invest the majority of their times in playing and using smartphones computer game. Automobile racing video games developed by Dpsc Software Post Acquisition Evaluation Case Study Help can be a potential source of getting attention of kids towards NASCAR track racing. However, NASCAR's digital functions associated with kids are not efficient in acquiring the attention. NASCAR needs more attention towards customizing and improving its digital functions to attract the kids target audience.

Generation Y.
Generation Y target audience consists of those who spent 5 times more resources on discretionary costs i.e. buying tickets for racing occasions, than others. This big expense makes the sector potential for NASCAR marketing method of increasing its fan base. The market sector is also easy to technique as 81% of the Y Generation consumer uses Facebook every day and the usage is two times of using television and radio. The marketplace sector views sports as a social occasion, instead of adherence to sport. The marketplace sector considers NASCAR as an organization doing not have in producing a multiculturalism atmosphere. Dpsc Software Post Acquisition Evaluation Case Study Solution ought to take different steps to enhance the experience of Generation Y consumers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking choices concerning marketing. These 5 C's needs to be analysed properly for taking any marketing decision. These 5 C's mean Climate, Business, Collaborators, Competitors and consumers.


It needs to make PESTLE analysis in order to understand environment or context in which NASCAR is working. PESTLE means political, economic, social, technical, environmental and legal and is stated above.


Dpsc Software Post Acquisition Evaluation Case Study Help is an auto racing business with having USP of high quality vehicle racing with an international structure. Its sector is sports group and occasions.


Collaborations consists of distributors, providers and alliances of Dpsc Software Post Acquisition Evaluation Case Study Help. It is collaborated with different racing teams which are participating in racing. It likewise worked together with Turners Sport for digital rights. NASCAR utilized to earn money check of around $15 million every year from Turner Sports. There are variety of cons behind this deal. For example NASCAR needed to get approval from Turner Sport if it wish to create its Facebook page, twitter account and even mobile application. Turner Sport also had rights of every video which is shoot throughout race at track.


The customer of Dpsc Software Post Acquisition Evaluation Case Study Solution are its viewers. They target customers with having age of 15-60 years. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their youngsters and create generational loyalty.


Teams normally represents sponsors in NASCAR and the medium of advertising is drivers. These motorists can go against NASCAR if they got better chance in terms of prizes and tv exposure.

Marketing Techniques.

1. Keeping and establishing Facebook Page.
One of the potential target markets sections for NASCAR is Hispanics which is the growing population sector of U.S.A. but unfortunately NASCAR had been not able to attract the this targeted segment. It ought to develop a Facebook page consisting of the details relating to the races and the locations of tracks to make the customer informative about the core operations of NASCAR.
2. Establishing and Upgrading Accounts of Key Drivers.
NASCAR motorists has a low star power as compare to gamers of other sports. Its ranks 7th in regards to star power (see Case Exhibit). The significant reason behind it is that, the racers primarily play in groups and are not able to develop a key account and preserve a close contact with fans. The bad contacts with fans lead to less destination of viewers towards the racers and a low star power. Star power is an essential element for attracting viewers towards tracks and towards tv. The star power for the drivers at NASCARA could be improved by producing and upgrading accounts of crucial drivers by NASCARA itself. This would eliminate the requirement of requiring motorists to preserve their accounts and would lead to increasing fans attention towards NASCARA motorists.
3. Developing New Games and enhancing current video games for kids.
Kids invested the majority of their time on playing video games and using smart devices. But regrettably, kids playing NASCARA have a worst experience of playing its games. As a result, they are less drawn in towards the sport. In order to bring in these kids, NASCARA should improve its present racing games by presenting personalization in the automobiles i.e. changing colours, choice of speed, presenting group racing in the video game, utilizing much better graphics connected to the racing tracks and presenting different levels in the video game. All these modifications in the existing video game would provide better experience to kids.
In addition to it, NASCAR should likewise build brand-new games associated with racing like kids racing with kids characters as drivers, cartoon racing with racing in between different cartoon characters with a choice of choosing the preferred cartoon character for the kids. These techniques would allow the company to draw in one of its prospective target sections.
4. Presenting multiculturalism at events.
Dpsc Software Post Acquisition Evaluation Case Study Analysis events are comprised of fans with really couple of multiculturalism, due to expense of arrival in occasions, making it unsightly for the customers viewing sport events as affairs i.e. Generation Y customers. As the Generation Y consumers are a possible target audience for NASCAR, therefore the company ought to take certain measures to attract this potential target market. It must embrace strategies to draw in the customers far from the tracks place with different culture. The method to do so might be supplying special discount rates on tickets or totally free tickets to audiences originating from a particular distance or from another state. It would increase multiculturalism of the fans and would make Generation Y consumers more satisfied.
5. Improving Consumer Experience at Tracks.
NASCAR ought to work on infrastructure and features at tracks due to the fact that on the race day audiences got dissatisfied. Audiences have lots of expectations from Dpsc Software Post Acquisition Evaluation Case Study Analysis since in exact same industry other companies are providing much better services than NASCAR. IF NASCAR don't work on this problem then its fans might shifted to its rivals.
Marketing Budget.
Marketing budget made on the basis of the above strategies for the duration of 5 years from 2011 to 2015, reveals the expense associated data for the marketing methods. (See Appendix B). It can be seen that strategy 5 of enhancing consumer experience at tracks would require greatest initial financial investment and expense and technique 4 of presenting multiculturalism will require least expensive initial investment with least expensive further per year cost. The business should focus on the resource allotment on these methods on the basis of its available resources and the potential benefits which the technique would offer.
KEEP IN MIND: The worths about cost are presumed on logical basis due the lack of truths and figures associated with cost in the event study. Inflation rate of United States is assumed to be 10%.


On the basis of deep analysis of the external and internal elements of Dpsc Software Post Acquisition Evaluation Case Study Help causing the decline of tv viewership rate and presence rate at tracks, the above marketing methods are advised to NASCAR to increase its fan base in long term. These techniques would manage internal elements like poor customer experience at tracks, insufficient social networks marketing, incapable digital medias like video games, absence of culturalisms at tracks and so on, along with with external elements like moving of fans towards other sports, demographical modifications in America and changing domesticity designs.

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