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Exchange Rate Terminology And Analytics Case Study Solution & Analysis


Exchange Rate Terminology And Analytics Case Study Analysis (National Association for Stock Automobile Auto Racing) is an organization carrying out series of Stock Car racing in United States and acting as a sanctioning body for driving the guidelines for Stock Car Racing. The organization was founded in 1947, by "Big Bill" France. NASCAR arrange Stock Automobile Racing occasions in United States with the existence of about 130000 audiences typically in 2005. It also broadcast its occasions in about 150 nations. Stock Vehicle Racing by NASCAR is the second biggest viewer sport, with greatest number of sponsors. It has about 500 sponsors contributing billions of dollars in its revenue. The other sources of revenue for Exchange Rate Terminology And Analytics Case Study Help includes; 10% of the overall earnings from television rights, approving fees i.e. $1-2 million per race, and licencing NASCAR brand to business.

NASCAR has a closed business culture with the non-interventionist technique. This non collective technique brings stress in the sport. The building of Vehicle of Tomorrow by Exchange Rate Terminology And Analytics Case Study Help, with an intent of security for the drivers, brought various tensions amongst the stakeholders of the sport.
Executive Summary
The interaction audit, performed in 2010, revealed that in spite of the truth that the business extremely rely on the communications in between its stakeholders, there was no identifiable company interaction strategy. (

The audit pointed out various doing not have of NASCAR in terms of lack of internal integration, lack of fan management strategy and absence of digital and social media of marketing.

Exchange Rate Terminology And Analytics Case Study Help viewers was highly loyal to the sport and the brands associated with the NASCAR, making it appealing for sponsors and corporate marketers.

Issue Declaration.

The business is presently dealing with the issue of decreasing rates of presence at racing tracks and rates of tv viewers. This can put a substantial impact on its earnings from sponsors, media rights, and from other sources of revenue.

Situational Analysis.

Although the business was rather effective till 2005 with its traditional marketing techniques, however soon after 2005 the company starts facing different issues including decrease of its fan base. A number of external as well as internal aspects are accountable for the decrease. Internal factors include; inadequate financial investment in social media and other digital medias of.

Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their children and develop generational loyalty. The household system in America was changing resulting in decrease of impact of married male fan base over their youngsters. Together with it perceptions about car was likewise altering with perceiving vehicle a car to reach at point B from point A, instead of as a fun task. Other challenges for Exchange Rate Terminology And Analytics Case Study Help includes the shift of its fans to other sports as they were improving their fan's experience permitting access to their broadcasts out of the homes through jumbo turns, Wi-Fi gain access to, etc. These all obstacles were tending the company to modify its marketing methods.

SWOT Analysis.


NASCAR core proficiencies includes it has rights of determining rules as approving body. Regulations and guidelines concerning expert stock vehicle racing are determined by NASCAR like if any group with required skills and resources can enter into races by following guidelines and policies dictated by NASCAR. All the occasions of NASCAR are sponsored by corporates because of greatest brand name loyalty of fans toward brands advertised by Exchange Rate Terminology And Analytics Case Study Analysis.

Weak points.

Weaknesses of NASCAR includes its close culture which is non collaborative. Exchange Rate Terminology And Analytics Case Study Analysis develops Automobile of Tomorrow without collaboration so result is that chauffeurs did not like that concept. It was likewise found that NASCAR had no effective technique for service interaction.
Porter's 5 Forces Analysis

Opportunities in SWOT analysis are external factors which can be favourable to business or the external aspects on which company is having competitive advantage. NASCAR typically utilized to depend on conventional media sources like local newspaper for promotion of its sports. Normally these conventional media sources attempt to cover their house group and certain kind of occasions. NASCAR also familiarized from these standard media outlets that sport was tough to cover. Media landscape also altered from traditional to digital landscape. Papers went out of business. NASCAR can deal with its capabilities to get optimal possible benefits from this brand-new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in digital and social media to get its advantages. Digital rights of NASCAR were also sold to Turner Sports. NASCAR used to make money check of around $15 million yearly from Turner Sports. There are variety of cons behind this offer. For example Exchange Rate Terminology And Analytics Case Study Solution had to get approval from Turner Sport if it want to create its Facebook page, twitter account or even mobile application. Turner Sport also had rights of each and every single video which is shoot during race at track. Then they are needed to pay licensing fees to Turner Sport, if media sources like papers, publications and cable channels desire to publish videos of races on their respective pages. NASCAR can work on terms and conditions and try to negotiate with Turner Sports to get maximum benefits of it. Star power plays really essential role in generating incomes from every sport. It was kept in mind that NASCAR is lagging in this area i.e. star power. For instance when sports fans were asked regarding popular celebs and stars then NASCAR motorist was not found even in top twenty actions. So NASCAR can put efforts in this location too for income generation. They ought to assist their chauffeurs that how they can end up being sport stars. Four strategic focuses which are created by research team can also be acted as opportunity for NESCAR. These four strategic focuses compares and analysis Exchange Rate Terminology And Analytics Case Study Help methods.


Threats in SWOT analysis are specified as external elements that can threat to company's success. Economic down turn was experienced in late 2000 which can be danger for NASCAR due to the fact that if there is economic down turn then individuals would be having less roi. Earning of individuals would be effected and they would be more conscious in spending their money. Economic down turn also leads to boost fuel rates which also affected NASCAR. Since fans of NASCAR used to attend its event from fars away. NESCAR had a guideline of 65/25/10 for profits distribution. 65 percent earnings from media rights would be dispersed to race tracks, 25 percent profits would be dispersed to competing group and remaining 10 percent would be kept by NESCAR which is approving body. Completing team wished to increase their part of income from 25 percent because of increase in running cost of a race group and likewise there is decline in the variety of full-season sponsorship. Due to the fact that they are making enormous investments to improve experience of fans, nescar also deals with threats from other sponsors. For instance that includes updating existing avenues, building new opportunities, providing Wi-Fi center and also supplying other interactive mediums to interact sports on smartphones. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their children and produce generational commitment. So the difficulty is that the household system in America was changing leading to reduction of impact of married male fan base over their youngsters. Along with it perceptions about vehicle was likewise changing with viewing automobile a car to reach at point B from point A, instead of as an enjoyable job. If NASCAR make considerable financial investments in new sectors which are based on new consumers then it might deal with unfavorable comments from its core fan base, now.

Porter's Five Forces Analysis

Porter's 5 forces is a model that is used to evaluate industry in which company is working. It helps in identifying what are strengths and weak point of any specific market. It recommend that every industry is various from one another. Due to the fact that NASCAR's bottom line i.e. net earnings is greatly depends on this, it is essential to understand market in which business is working. There are 5 forces that are utilized to identify profitability, strength and appearance of Exchange Rate Terminology And Analytics Case Study Help organisation.

Competitive Rivalry

These drivers can go versus NASCAR if they got much better opportunity in terms of rewards and tv exposure. If audiences take pleasure in other race automobiles and drivers more than NASCAR then audiences can move to those other fascinating vehicles and drivers. NASCAR might be having hazard from its 2 direct rivals that is Solution 1 and Moto GP.
Swot Analysis
Supplier Power

If business shifts from one supplier to another, the supplier power suggests the number of providers are available in industry and what is the cost associated with provider. In this market there is supply monopoly because chauffeurs with needed resources and skills are limited.

Purchaser Power

This force is concerning to customers that is it easy for customers to move to other products. Then clients are less likely to switch, if there is more changing cost is associated. When it comes to NASCAR clients are its audiences. Audiences can switch to other competitors easily due to the fact that viewers will having low switching cost.

Danger of Replacement

Substitutes are referred as options. The replacements in this case can be other home entertainment indicates like audiences can shift to other sports. So there are vast array of substitutes are readily available in this situation which suggests that risk of alternative is high.

Hazard of New Entry

In the case of NASCAR threat of new entry is low. They need to construct cars and racing tracks and likewise requires to pay significant amount to chauffeurs for changing.

PESTEL Analysis


It can not be concluded from case research study that there would be change in resource allotments. NASCAR had got take advantage of lower taxation policies which leads to increasing in revenues. They made heavy financial investments in the research and development. As NASCAR is working in various markets so it requires to face different guidelines. It is also noted that Exchange Rate Terminology And Analytics Case Study Help has actually faced increased examination regarding regulatory. Every federal government has various priority so NASCAR needs to be prepared for it as priority can be moved to other sector.


Financial aspects includes tax rate, currency exchange rate, economic performance of that specific company, conditions of labour market, inflation rate and so on. Fortunes of the NASCAR and its competitors can be affected if there is government intervention in the marketing and sales sector. NASCAR can leverage capabilities of staff members to produce brand-new opportunities and improve existing opportunities.


Every society is different from each other. Each has different social values and standards. It assists in understanding regarding society and preference of consumers. Social aspects includes customs, culture, mindsets towards particular product and services, demographics, standards, interests and so on. It can be concluded that marketing through other ways rather than traditional (i.e. paper) can be chosen in this society.


Innovation has influence on almost every service. It includes innovation in service technique. In this case of Exchange Rate Terminology And Analytics Case Study Help it can be kept in mind that business are greatly spending for research study and development. NASCAR should likewise deal with its media rights policy with Turner Broadcasting System.

Vrio Analysis
Legal plays an essential role in every nation because every country has different legal conditions. Exchange Rate Terminology And Analytics Case Study Help requires to be make sure that they secure their legal rights in every county so any business does not hurt to its legal rights.


Ecological aspects are likewise crucial for each company. Because usually governments do not permit those company which can harm to environment. These environmental aspects consists of laws relating to pollution, climate modification, safe garbage disposal, policies concerning insurance and so on. NASCAR requires to make sure that its cars are not creating contamination more than appropriate level.

7 P's of Marketing


The products of Exchange Rate Terminology And Analytics Case Study Help in its item portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, sanctioning guidelines for races and ad-space to corporate online marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Prices method of NASCAR for its race events tickets is based upon the location and significance of the racing occasions. In addition to race occasions tickets, NASCAR likewise charge numerous service fees to its stakeholders and earns earnings. It charged approving charges of $1-2 million per race on average in 2005.


Advertising strategy of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races.


NASCAR have its racing tracks in various cities in United States. The most crucial tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Vehicle Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in the majority of the cities in United States to comprehend across the country popularity.


Nestle individuals technique is comprised of offering better experience to its audiences, its fan base and to all of its stakeholders. People are an important element of Exchange Rate Terminology And Analytics Case Study Help A marketing strategy as its events are the source of entertainment for crowd. Its individuals strategy consists of efforts to provide better experience to its Fans, Race Drivers, Team, Event Organizers and so on, all of which come under people method of NASCAR.


Numerous organisation processes are required to perform racing occasions in an effective way. These processes consist of; correct schedule of time, arrangement for viewers, selling tickets, plan of area for sponsors, managing logistics and so on. These all procedures contribute I constructing NASCAR image, enhancing spectators experience and increasing fan base.

Physical Evidence.

Essential physical evidences for the NASCAR consists of the presence of its racing tracks, stock cars and racing events. In addition to it, its retailing brand names consisting of tee shirts, caps, goodies and so on, likewise serve as a physical evidence for NASCAR.

Product Life Process Assessment.

The racing occasions by NASCAR was presented on June 19, 1949. At the very first stage competitors for NASCAR was low, as the competitors drove the cars similar to the automobiles driven by ordinary individuals.


The very first NASCAR based track, particularly the Darlington Raceway track, was initiated in 1950 in South Carolina. After the development of racing tracks the company moved towards broadcasting its races on tv in 1979.

In 1972, William France Jr., ended up being the president of NASCAR and n about 3 decades, he transformed NASCAR from a local Sport popular organization into one with global fan base. He initiated a new era of rewarding sponsorships and television contracts for NASCAR.


The maturity duration for NASCAR began with the efforts of William France Jr., with the business having vast array of revenue sources. The company has about 500 sponsors with transmitting its occasions in about 150 nations. The business has a great deal of tracks in the majority of the cities of United States.


The major causes of decline consist of the monetary crisis of 2008, which increased the expense of getting here at tracks for viewers due to increasing fuel rates, and the moving of its fan base towards other sports.

Market Segmentation.

The marketplace segmentation of Exchange Rate Terminology And Analytics Case Study Analysis can be divided into 4 sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical division of Exchange Rate Terminology And Analytics Case Solution is based upon the geographical existence of its tracks in different states and cities in United States, and the tv broadcasting of its occasions in different nations. The business has 23 tracks in about 20 states of America and has tv broadcast through various Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This large geographical division provides the company local in addition to global fan base.


The group division of NASCAR is likewise highlydiverse based upon the gender, earnings and age of the consumer. Its existing fan base is majorly comprised of male married fans with an average age of 47 years and an earnings around $30-50 thousands. Presently NASCAR is attempting to increase its target market to the young growing population and kinds. To increase the demographic segment of its market NASCAR need to modify its marketing strategies to attract more age groups and lower its prices to go into in the marketplace section with a low typical income.( htt1).


NASCAR has a fan base with a commitment. NASCAR fans view it compulsive to purchase tickets and see the races as soon as in a week. NASCAR has tried to increase the quality of its racing by presenting stage racing, they also have actually tried to lower prices and make the occasion more hassle-free by presenting live racing.


Behavioural segmentation of NASCAR is based upon the behaviour of fans in terms of seeing the race live on the tv or by going in the events. Currently, the fans preference is towards enjoying the race at house on tv rather than going, as the customer experience at NASCAR tracks is not beneficial as well as expensive.

Target Market.


One of the potential target market of NASCAR was Hispanics; the young and growing population of United States. The market sector has fantastic potential for NASCAR as the population was growing at a greater rate and it was anticipated to end up being thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014.


Kids are likewise one of the potential target market segment for NASCAR, as they are more connected socially than other groups. Automobile racing video games established by Exchange Rate Terminology And Analytics Case Study Solution can be a prospective source of acquiring attention of kids towards NASCAR track racing. NASCAR requires more attention towards personalizing and enhancing its digital functions to bring in the kids target market.

This big expenditure makes the segment capacity for NASCAR marketing method of increasing its fan base. The market segment considers NASCAR as an organization doing not have in developing a multiculturalism environment. NASCAR needs to take numerous actions to enhance the experience of Generation Y consumers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking decisions concerning marketing. These 5 C's requirements to be analysed correctly for taking any marketing choice. These 5 C's represent Climate, Business, Collaborators, Rivals and consumers.


It requires to make PESTLE analysis in order to comprehend climate or context in which NASCAR is working. PESTLE means political, financial, social, technical, legal and ecological and is specified above.


Exchange Rate Terminology And Analytics Case Study Help is a car racing business with having USP of high quality auto racing with a global structure. Its sector is sports group and events.


Collaborations consists of suppliers, providers and alliances of Exchange Rate Terminology And Analytics Case Study Analysis. It is collaborated with different racing teams which are taking part in racing. It also teamed up with Turners Sport for digital rights. NASCAR utilized to make money check of around $15 million every year from Turner Sports. There are number of cons behind this offer. NASCAR had to get approval from Turner Sport if it want to produce its Facebook page, twitter account or even mobile application. Turner Sport likewise had rights of every video which is shoot during race at track.


The client of Exchange Rate Terminology And Analytics Case Study Analysis are its audiences. They target consumers with having age of 15-60 years. Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their youngsters and develop generational commitment.


Groups normally represents sponsors in NASCAR and the medium of marketing is drivers. These chauffeurs can go versus NASCAR if they got better opportunity in terms of rewards and tv direct exposure.

Marketing Techniques.

1. Keeping and developing Facebook Page.
Among the possible target markets sectors for NASCAR is Hispanics which is the growing population section of USA but sadly NASCAR had been unable to attract the this targeted sector. In order to attract the young growing generation the NASCAR should market by utilizing social media like Facebook. It needs to establish a Facebook page consisting of the details regarding the races and the places of tracks to make the consumer informative about the core operations of Exchange Rate Terminology And Analytics Case Study Solution. It ought to likewise update its Facebook page on everyday basis to supply details about its upcoming occasions. This would make the target market sector more informative about business and would lead to drawing in large fans base.
2. Developing and Upgrading Accounts of Key Drivers.
Exchange Rate Terminology And Analytics Case Study Analysis chauffeurs has a low star power as compare to players of other sports. The bad contacts with fans result in less destination of viewers towards the racers and a low star power. Star power is a crucial factor for bring in audiences towards tracks and towards television.
3. Establishing New Games and enhancing current games for kids.
In order to bring in these kids, NASCARA ought to enhance its present racing video games by introducing customization in the automobiles i.e. changing colours, choice of speed, presenting group racing in the game, using much better graphics related to the racing tracks and presenting different levels in the game. All these adjustments in the present game would provide better experience to kids.
Along with it, NASCAR needs to also construct brand-new video games connected to racing like kids racing with kids characters as chauffeurs, cartoon racing with racing in between different animation characters with an option of selecting the favourite cartoon character for the kids. These techniques would make it possible for the business to attract among its prospective target sectors.
4. Presenting multiculturalism at events.
NASCAR occasions are comprised of fans with very couple of cultural variety, due to cost of arrival in events, making it unattractive for the clients viewing sport events as social celebrations i.e. Generation Y clients. As the Generation Y consumers are a prospective target market for NASCAR, for that reason the business needs to take specific procedures to attract this potential target market.
5. Improving Customer Experience at Tracks.
Because on the race day audiences got disappointed, NASCAR needs to work on facilities and amenities at tracks. Because in same market other business are supplying better services than NASCAR, audiences have numerous expectations from Exchange Rate Terminology And Analytics Case Study Analysis. Then its fans may moved to its rivals, if NASCAR don't work on this concern. According to fans there were not sufficient facilities were offered as compare to other sports companies. So NASCAR ought to make sure that it offer adequate facilities that includes cleaned toilets, comfy seating plan. They need to likewise supply WIFI services and accessibility of charge card throughout that track. It should be also ensure that there suffice jumbo turns positioned at all needed places. There should be also food stalls that provide quality food to audiences. In this method audiences will be having enjoyable experience at the day of event. (See Appendix B).

Marketing Spending plan

Marketing budget plan made on the basis of the above methods for the duration of 5 years from 2011 to 2015, reveals the cost associated data for the marketing strategies. It can be seen that method 5 of enhancing customer experience at tracks would require highest initial investment and cost and method 4 of presenting multiculturalism will need least expensive preliminary investment with most affordable even more per year cost.
KEEP IN MIND: The worths about cost are presumed on logical basis due the lack of truths and figures connected to cost in the case study. Inflation rate of United States is presumed to be 10%.

On the basis of deep analysis of the external and internal factors of Exchange Rate Terminology And Analytics Case Study Analysis causing the decline of television viewership rate and attendance rate at tracks, the above marketing strategies are suggested to NASCAR to increase its fan base in long run. These strategies would manage internal aspects like poor consumer experience at tracks, insufficient social networks marketing, incapable digital medias like games, lack of culturalisms at tracks and so on, along with with external aspects like shifting of fans towards other sports, demographical modifications in America and changing family life styles.