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Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Online Case Study Analysis

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Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution & Analysis


Introduction

Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help (National Association for Stock Cars And Truck Vehicle Racing) is a company conducting series of Stock Vehicle racing in United States and acting as an approving body for driving the rules for Stock Car Racing. The company was founded in 1947, by "Huge Costs" France. NASCAR organize Stock Car Racing occasions in United States with the existence of about 130000 audiences on average in 2005. It likewise broadcast its occasions in about 150 nations. Stock Vehicle Racing by NASCAR is the second biggest viewer sport, with highest number of sponsors. It has about 500 sponsors contributing billions of dollars in its earnings. The other sources of revenue for Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution consists of; 10% of the overall earnings from television rights, approving fees i.e. $1-2 million per race, and licencing NASCAR brand to business.

NASCAR has a closed business culture with the non-interventionist technique. This non collective approach brings stress in the sport. The structure of Automobile of Tomorrow by Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Analysis, with an intent of security for the drivers, brought numerous stress among the stakeholders of the sport.

The interaction audit, carried out in 2010, revealed that despite the reality that the business highly depend on the communications in between its stakeholders, there was no recognizable company interaction strategy. The market's target consumers, instructions and objectives were all unidentified.

The audit explained different lacking of NASCAR in terms of absence of internal combination, absence of fan management method and lack of social and digital media of marketing. The business has complex community with independent tracks, teams and chauffeurs. This structure with closed business culture bring different difficulties in accelerating a modification. Other partners in environment consists of the media networks i.e. tv and radio, and corporate marketers.

Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help audiences was extremely loyal to the sport and the brand names associated with the NASCAR, making it appealing for sponsors and business online marketers.

Issue Declaration.

The business is presently dealing with the problem of decreasing rates of presence at racing tracks and rates of tv viewers. This can put a considerable influence on its incomes from sponsors, media rights, and from other sources of revenue.

Situational Analysis.

Although the company was rather successful till 2005 with its standard marketing strategies, but soon after 2005 the company begins dealing with different issues consisting of decrease of its fan base. Several external along with internal elements are responsible for the decline. Internal elements include; inadequate financial investment in social media and other digital medias of.

Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their children and produce generational commitment. But the family system in America was changing leading to decrease of impact of married male fan base over their children. In addition to it understandings about car was likewise changing with viewing automobile an automobile to reach at point B from point A, rather than as an enjoyable project. Other obstacles for Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Analysis consists of the shift of its fans to other sports as they were enhancing their fan's experience permitting access to their broadcasts out of the homes through jumbo turns, Wi-Fi access, and so on. These all obstacles were tending the business to revise its marketing techniques.

SWOT Analysis.

Strengths.


NASCAR core proficiencies includes it has rights of dictating guidelines as approving body. Policies and guidelines relating to professional stock car racing are dictated by NASCAR like if any group with needed abilities and resources can enter into races by following rules and regulations dictated by NASCAR. All the occasions of NASCAR are sponsored by corporates since of most significant brand commitment of fans toward brand names marketed by Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Analysis.

Weaknesses.

Weak points of NASCAR includes its close culture which is non collaborative. Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution establishes Automobile of Tomorrow without collaboration so result is that chauffeurs did not like that principle. It was also found that NASCAR had no reliable strategy for company communication.

Opportunities.

Opportunities in SWOT analysis are external factors which can be favourable to company or the external aspects on which business is having competitive advantage. NASCAR normally utilized to depend on traditional media sources like local paper for publicity of its sports. Normally these traditional media sources attempt to cover their house team and certain sort of occasions. NASCAR likewise came to know from these traditional media outlets that sport was challenging to cover. Media landscape likewise changed from traditional to digital landscape. Papers went out of business. NASCAR can work on its abilities to get maximum possible benefits from this new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in digital and social media to get its benefits. Digital rights of NASCAR were also sold to Turner Sports. NASCAR utilized to get pay check of around $15 million each year from Turner Sports. There are number of cons behind this offer. NASCAR had to get approval from Turner Sport if it want to produce its Facebook page, twitter account or even mobile application. Turner Sport also had rights of each and every single video which is shoot during race at track. Then they are needed to pay licensing charges to Turner Sport, if media sources like newspapers, magazines and cable channels desire to publish videos of races on their respective pages. NASCAR can work on terms and conditions and attempt to work out with Turner Sports to get optimal advantages of it. Star power plays very essential function in generating profits from every sport. It was noted that NASCAR is lagging in this location i.e. star power. When sports fans were asked concerning popular stars and stars then NASCAR chauffeur was not discovered even in leading twenty reactions. NASCAR can put efforts in this location too for profits generation. They ought to direct their motorists that how they can end up being sport stars. Four strategic focuses which are created by research group can likewise be functioned as chance for NESCAR. These 4 strategic focuses compares and analysis Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Analysis strategies.

Threats

Hazards in SWOT analysis are defined as external aspects that can threat to business's success. Due to the fact that if there is financial down turn then people would be having less return on investment, Economic down turn was experienced in late 2000 which can be danger for NASCAR. Earning of people would be effected and they would be more conscious in spending their loan. Economic down turn also results in increase fuel costs which also impacted NASCAR. Due to the fact that fans of NASCAR used to attend its occasion from fars away. NESCAR had a guideline of 65/25/10 for income distribution. 65 percent earnings from media rights would be distributed to race course, 25 percent earnings would be distributed to competing group and staying 10 percent would be maintained by NESCAR which is approving body. Completing group wanted to increase their portion of earnings from 25 percent because of increase in running expense of a race group and also there is decrease in the number of full-season sponsorship. NESCAR also faces dangers from other sponsors since they are making massive financial investments to improve experience of fans. For instance that includes upgrading existing opportunities, building brand-new opportunities, offering Wi-Fi facility and also offering other interactive mediums to interact sports on smart devices. Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their children and develop generational commitment. So the difficulty is that the family system in America was altering resulting in reduction of impact of married male fan base over their youngsters. Along with it understandings about automobile was also changing with viewing vehicle an automobile to reach at point B from point A, instead of as a fun job. Now if Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution make considerable investments in brand-new sectors which are based upon new consumers then it may deal with negative remarks from its core fan base.

Porter's 5 Forces Analysis

It is important to comprehend market in which business is working because NASCAR's bottom line i.e. net profit is heavily depends on this. There are 5 forces that are utilized to determine profitability, intensity and attractiveness of NASCAR business.

Competitive Rivalry

These motorists can go against NASCAR if they got much better chance in terms of prizes and television direct exposure. If audiences delight in other race automobiles and motorists more than NASCAR then audiences can move to those other interesting automobiles and drivers. NASCAR could be having danger from its 2 direct competitors that is Solution 1 and Moto GP.

Provider Power

The provider power suggests the number of providers are available in market and what is the expense related to provider if company shifts from one supplier to another. In this market there is supply monopoly since drivers with needed resources and abilities are limited.

Buyer Power

In the case of NASCAR consumers are its viewers. Audiences can change to other competitors easily due to the fact that audiences will having low switching expense.

Threat of Replacement

Substitutes are referred as alternatives. The replacements in this case can be other home entertainment means like viewers can move to other sports. So there are vast array of substitutes are readily available in this situation which recommends that threat of replacement is high.

Threat of New Entry

In the case of NASCAR risk of new entry is low. They need to develop vehicles and racing tracks and likewise needs to pay significant quantity to chauffeurs for changing.

PESTEL Analysis

Political


As NASCAR is working in various markets so it requires to deal with various policies. It is likewise kept in mind that NASCAR has dealt with increased examination relating to regulatory. Every government has various priority so NASCAR has to be prepared for it as priority can be shifted to other sector.

Affordable

Financial aspects consists of taxation rate, currency exchange rate, financial efficiency of that specific company, conditions of labour market, inflation rate and so on. Fortunes of the NASCAR and its rivals can be impacted if there is government intervention in the marketing and sales sector. NASCAR can leverage abilities of employees to create new chances and enhance existing chances.

Social

Each has various social values and standards. It helps in comprehending regarding society and choice of consumers.

Technical

Technology has effect on practically every business. It includes development in organisation strategy. In this case of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution it can be kept in mind that companies are greatly investing for research and advancement. NASCAR ought to likewise work on its media rights policy with Turner Broadcasting System.

Legal

Legal plays a crucial role in every nation because every country has various legal terms. Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Analysis requires to be make certain that they safeguard their legal rights in every county so any company does not damage to its legal rights.

Environmental

Ecological aspects are likewise important for every single organisation. Since typically governments do not permit those organisation which can harm to environment. These environmental elements consists of laws concerning contamination, environment change, safe garbage disposal, policies relating to insurance coverage etc. NASCAR needs to ensure that its vehicles are not generating pollution more than appropriate level.

7 P's of Marketing

Product

The products of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help in its item portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, sanctioning guidelines for races and ad-space to business online marketers during broadcast of NASCAR races. (Hanlon, 2018).

Rate.

Rates technique of NASCAR for its race occasions tickets is based upon the venue and importance of the racing events. In addition to race occasions tickets, NASCAR also charge various service fees to its stakeholders and earns revenue. It charged sanctioning costs of $1-2 million per race on average in 2005.

Promo.

Promotional strategy of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of viewers for NASCAR races.

Location.

NASCAR have its racing tracks in various cities in United States. The most important tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Vehicle Club Speedway in California and Darlington Raceway in South Carolina. It tries to perform its races in most of the cities in United States to grasp nationwide popularity.

Individuals.

Nestle people method is comprised of supplying better experience to its audiences, its fan base and to all of its stakeholders. People are an essential element of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help A marketing technique as its events are the source of entertainment for crowd. Its people strategy includes efforts to supply better experience to its Fans, Race Drivers, Team, Occasion Organizers and so on, all of which come under people method of NASCAR.

Procedures.

Numerous business procedures are required to carry out racing events in an efficient method. These processes include; correct schedule of time, plan for viewers, offering tickets, plan of area for sponsors, managing logistics etc. These all procedures contribute I constructing NASCAR image, enhancing viewers experience and increasing fan base.

Physical Evidence.

Most important physical evidences for the NASCAR consists of the existence of its racing tracks, stock vehicles and racing events. In addition to it, its retailing brands including t-shirts, caps, goodies etc., also act as a physical proof for NASCAR.

Item Life Process Assessment.

The racing occasions by NASCAR was introduced on June 19, 1949. At the first stage competition for NASCAR was low, as the rivals drove the automobiles similar to the cars and trucks driven by ordinary individuals.

Growth.

The very first NASCAR based track, specifically the Darlington Raceway track, was initiated in 1950 in South Carolina. After the growth of racing tracks the business moved towards relaying its races on television in 1979.

In 1972, William France Jr., became the president of NASCAR and n about 3 decades, he changed NASCAR from a regional Sport popular company into one with international fan base. He started a new period of profitable sponsorships and tv contracts for NASCAR.

Maturity.

The maturity period for NASCAR started with the efforts of William France Jr., with the business having vast array of revenue sources. The business has about 500 sponsors with transmitting its occasions in about 150 countries. The company has a great deal of tracks in most of the cities of United States.

Decrease.

The decrease in the business's offerings began after 2005 with average presence rate per race declined by 22% from 2005 to 2010 and tv viewership rate declined by 30% from 2005 to 2010. The major causes of decline include the monetary crisis of 2008, which increased the expense of getting to tracks for audiences due to increasing fuel prices, and the moving of its fan base towards other sports.

Market Segmentation.

The market segmentation of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution can be divided into 4 sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographic.

The geographical division of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Analysis is based upon the geographical presence of its tracks in numerous states and cities in United States, and the tv broadcasting of its events in various nations. The business has 23 tracks in about 20 states of America and has tv broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This vast geographical division provides the company regional in addition to international fan base.

Market.

The group segmentation of NASCAR is likewise highlydiverse based upon the gender, earnings and age of the consumer. Its existing fan base is majorly consisted of male married fans with a typical age of 47 years and an earnings around $30-50 thousands. Nevertheless currently NASCAR is trying to increase its target audience to the young growing population and kinds as well. To increase the demographic sector of its market NASCAR need to modify its marketing techniques to bring in more age groups and lower its prices to enter in the marketplace segment with a low average income.( htt1).

Psychographic.

NASCAR has a fan base with a loyalty. NASCAR fans view it compulsive to purchase tickets and see the races as soon as in a week. NASCAR has actually tried to increase the quality of its racing by presenting stage racing, they likewise have attempted to lower costs and make the occasion more convenient by introducing live racing.

Behavioural.

Behavioural division of NASCAR is based upon the behaviour of fans in terms of seeing the race live on the tv or by going in the events. Currently, the fans choice is towards viewing the race at house on tv rather than going, as the client experience at NASCAR tracks is not beneficial as well as costly.

Target audience.

Hispanics.

One of the possible target market of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help was Hispanics; the young and growing population of United States. The market section has terrific possible for NASCAR as the population was growing at a higher rate and it was anticipated to become thrice after forty years and the section has increasing wealth rate with about $1 trillion of wealth in 2014. The section shows affinity with vehicle culture, however require a more focused marketing towards inviting the sector towards racing.

Kids.

Kids are likewise one of the prospective target audience section for NASCAR, as they are more connected socially than other groups. Producing fan base amongst kids can offer a prospective boost in the number of fans for racing due to their connection. Kids spend most of their times in using mobile phones and playing computer game. Automobile racing games developed by Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Analysis can be a potential source of acquiring attention of kids towards NASCAR track racing. However, NASCAR's digital features connected to kids are not efficient in getting the attention. NASCAR needs more attention towards customizing and enhancing its digital functions to bring in the kids target audience.

Generation Y.
Generation Y target market consists of those who invested five times more resources on discretionary costs i.e. purchasing tickets for racing occasions, than others. This substantial expenditure makes the segment potential for NASCAR marketing strategy of increasing its fan base. The market sector is likewise simple to technique as 81% of the Y Generation consumer uses Facebook every day and the use is two times of using television and radio. The market segment views sports as a social occasion, rather than adherence to sport. The marketplace section thinks about NASCAR as an organization lacking in producing a multiculturalism atmosphere. Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution needs to take various steps to enhance the experience of Generation Y customers in its occasions.

5 C's of Marketing

5 C's of marketing helps in taking decisions relating to marketing. These 5 C's needs to be evaluated correctly for taking any marketing decision. These 5 C's stands for Environment, Company, Collaborators, Competitors and consumers.

Climate/Context.

It needs to make PESTLE analysis in order to comprehend environment or context in which NASCAR is working. PESTLE represents political, economic, social, technical, legal and ecological and is mentioned above.

Business.

NASCAR is an automobile racing business with having USP of high quality vehicle racing with a worldwide structure. Its sector is sports team and events. Its target market is males in the age group of 15-60 years. Business has closed corporate culture and having non-interventionist technique.

Collaborations.

Collaborations includes suppliers, providers and alliances of NASCAR. NASCAR used to get pay check of around $15 million annually from Turner Sports. NASCAR had to get approval from Turner Sport if it desire to create its Facebook page, twitter account or even mobile application.

Clients.

The customer of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution are its audiences. They target customers with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their youngsters and develop generational loyalty.

Rivals.

The direct competitors of NASCAR are Formula 1 and Moto GP. Teams typically represents sponsors in NASCAR and the medium of marketing is chauffeurs. For that reason it can be stated that chauffeurs and race vehicles are rivals. These drivers can go against Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help if they got better opportunity in regards to rewards and tv exposure.

Marketing Techniques.

1. Maintaining and developing Facebook Page.
Among the prospective target markets sections for NASCAR is Hispanics which is the growing population segment of USA however unfortunately NASCAR had been unable to bring in the this targeted segment. In order to attract the young growing generation the NASCAR need to market by utilizing social networks like Facebook. It must establish a Facebook page containing the info relating to the races and the places of tracks to make the consumer helpful about the core operations of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Analysis. It should likewise update its Facebook page on day-to-day basis to provide information about its approaching events. This would make the target market segment more useful about the business and would result in bring in big fans base.
2. Developing and Upgrading Accounts of Secret Drivers.
Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help chauffeurs has a low star power as compare to gamers of other sports. The bad contacts with fans result in less attraction of viewers towards the racers and a low star power. Star power is a crucial aspect for attracting viewers towards tracks and towards television.
3. Establishing New Games and enhancing existing games for kids.
In order to draw in these kids, NASCARA should enhance its present racing games by introducing modification in the vehicles i.e. changing colours, selection of speed, introducing group racing in the video game, utilizing better graphics related to the racing tracks and presenting various levels in the video game. All these modifications in the current video game would supply better experience to kids.
Together with it, NASCAR must also build brand-new games connected to racing like kids racing with kids characters as drivers, cartoon racing with racing between various animation characters with an option of choosing the favourite animation character for the kids. These techniques would allow the company to draw in among its prospective target sections.
4. Introducing multiculturalism at occasions.
Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help occasions are consisted of fans with extremely few cultural diversity, due to cost of arrival in occasions, making it unattractive for the customers viewing sport occasions as social occasions i.e. Generation Y consumers. As the Generation Y clients are a prospective target audience for NASCAR, therefore the business ought to take particular procedures to attract this possible target market. It ought to adopt methods to draw in the consumers far from the tracks location with different culture. The method to do so could be offering unique discounts on tickets or totally free tickets to viewers coming from a particular distance or from another state. It would increase multiculturalism of the fans and would make Generation Y clients more pleased.
5. Improving Customer Experience at Tracks.
NASCAR must work on facilities and facilities at tracks because on the race day audiences got dissatisfied. Viewers have many expectations from Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Solution due to the fact that in very same market other business are supplying better services than NASCAR. IF NASCAR don't work on this problem then its fans might shifted to its competitors.
Marketing Budget plan.
Marketing budget plan made on the basis of the above methods for the period of 5 years from 2011 to 2015, shows the cost associated data for the marketing methods. It can be seen that method 5 of enhancing customer experience at tracks would need greatest initial investment and expense and method 4 of introducing multiculturalism will require most affordable initial investment with lowest further per year expense.
NOTE: The worths about cost are presumed on rational basis due the lack of figures and facts associated with cost in the event research study. Inflation rate of United States is assumed to be 10%.

Suggestions.

On the basis of deep analysis of the external and internal elements of Extracting Information From The Futures And Forwards Markets The Relation Between Spot Prices Forward Prices And Expected Future Spot Prices Case Study Help triggering the decrease of television viewership rate and presence rate at tracks, the above marketing methods are recommended to NASCAR to increase its fan base in long term. These techniques would manage internal aspects like poor customer experience at tracks, insufficient social media marketing, incapable digital medias like games, absence of culturalisms at tracks etc., in addition to with external factors like shifting of fans towards other sports, demographical changes in America and changing family life designs.

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