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NASCAR (National Association for Stock Vehicle Automobile Racing) is an organization performing series of Stock Vehicle racing in United States and acting as an approving body for driving the guidelines for Stock Automobile Racing. 2) Stock Cars And Truck Racing by NASCAR is the second largest spectator sport, with greatest number of sponsors. 1) The other sources of earnings for Framework For Analyzing Environmental Voluntary Agreements Case Study Help consists of; 10% of the total earnings from television rights, approving charges i.e. $1-2 million per race, and licencing NASCAR brand to business.

NASCAR has a closed corporate culture with the non-interventionist technique. The building of Vehicle of Tomorrow by NASCAR, with an intention of safety for the motorists, brought different stress among the stakeholders of the sport.

The communication audit, conducted in 2010, revealed that despite the truth that business extremely depend on the interactions in between its stakeholders, there was no recognizable business interaction strategy. The market's target consumers, direction and objectives were all unknown.

The audit mentioned different doing not have of NASCAR in terms of absence of internal combination, absence of fan management strategy and lack of digital and social media of marketing. The business has intricate environment with independent tracks, groups and motorists. This structure with closed business culture bring various difficulties in accelerating a modification. Other partners in community consists of the media networks i.e. television and radio, and business online marketers.

Framework For Analyzing Environmental Voluntary Agreements Case Study Help audiences was highly devoted to the sport and the brand names connected with the NASCAR, making it appealing for sponsors and corporate marketers.

Problem Statement.

The business is currently facing the issue of declining rates of attendance at racing tracks and rates of television audiences. This can put a substantial influence on its incomes from sponsors, media rights, and from other sources of income.

Situational Analysis.

Although the business was rather successful till 2005 with its traditional marketing methods, however soon after 2005 the business begins facing various problems consisting of decline of its fan base. Several external along with internal elements are responsible for the decrease. Internal factors include; insufficient financial investment in social media and other digital medias of.

Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their children and produce generational loyalty. Other obstacles for NASCAR includes the shift of its fans to other sports as they were enhancing their fan's experience allowing access to their broadcasts out of the houses through jumbo turns, Wi-Fi gain access to, etc.

SWOT Analysis.


In SWOT analysis, strengths defined as business's qualities which are various from its rivals. These are company's core proficiencies on which business performance or company success based on. Framework For Analyzing Environmental Voluntary Agreements Case Study Solution core competencies includes it has rights of dictating rules as sanctioning body. Guidelines and guidelines concerning expert stock cars and truck racing are determined by NASCAR like if any group with needed abilities and resources can enter into races by following rules and policies dictated by NASCAR. So NASCAR has monopoly it this element. Its strengths likewise consists of that it has title of second largest viewer sport in the United States with having more fortune 500 sponsors based in US. Its races were used to transmit in more than 150 nations all over the world with more than $56 million profits. The primary sources of their earnings come from tv rights, sanctioning costs, sponsorship and licensing. It has longest season of 10 months and having ownership of 3 national series i.e. Camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has also big resource of fans and business sponsors. All the events of NASCAR are sponsored by corporates since of biggest brand name commitment of fans toward brand names advertised by Framework For Analyzing Environmental Voluntary Agreements Case Study Help. (See Appendix A).


Weaknesses of NASCAR includes its close culture which is non collaborative. Framework For Analyzing Environmental Voluntary Agreements Case Study Solution establishes Car of Tomorrow without partnership so result is that motorists did not like that principle. It was likewise discovered that NASCAR had no effective strategy for service communication.


NASCAR generally utilized to rely on traditional media sources like regional newspaper for publicity of its sports. NASCAR also came to understand from these traditional media outlets that sport was tough to cover. When sports fans were asked relating to popular stars and stars then NASCAR driver was not discovered even in top twenty actions.


Economic down turn was experienced in late 2000 which can be risk for NASCAR since if there is economic down turn then individuals would be having less return on financial investment. Economic down turn likewise results in boost fuel rates which likewise affected NASCAR. Now if NASCAR make significant investments in brand-new segments which are based on brand-new consumers then it might face unfavorable comments from its core fan base.

Porter's 5 Forces Analysis

Porter's 5 forces is a design that is utilized to evaluate industry in which company is working. It assists in determining what are strengths and weak point of any specific market. It recommend that every industry is various from one another. It is very important to understand industry in which business is working due to the fact that NASCAR's bottom line i.e. net revenue is heavily depends upon this. There are 5 forces that are utilized to identify profitability, intensity and attractiveness of Framework For Analyzing Environmental Voluntary Agreements Case Study Help organisation.

Competitive Rivalry

These drivers can go against NASCAR if they got better opportunity in terms of prizes and tv exposure. If viewers enjoy other race cars and chauffeurs more than NASCAR then audiences can shift to those other interesting automobiles and motorists. NASCAR could be having danger from its two direct rivals that is Formula 1 and Moto GP.

Supplier Power

The supplier power suggests the number of suppliers are available in industry and what is the expense associated with supplier if business shifts from one provider to another. In this market there is supply monopoly due to the fact that chauffeurs with required resources and skills are limited.

Buyer Power

In the case of NASCAR consumers are its viewers. Viewers can switch to other competitors quickly because viewers will having low changing cost.

Threat of Alternative

Alternatives are referred as alternatives. The substitutes in this case can be other entertainment means like audiences can move to other sports. So there are vast array of substitutes are readily available in this circumstance which suggests that danger of alternative is high.

Risk of New Entry

In the case of NASCAR danger of new entry is low. They need to construct vehicles and racing tracks and likewise needs to pay hefty amount to drivers for switching.

PESTEL Analysis


It can not be concluded from case research study that there would be modification in resource allotments. NASCAR had got gain from lower tax policies which results in increasing in earnings. So they made heavy investments in the research study and advancement. As NASCAR is operating in different markets so it requires to deal with various regulations. It is likewise noted that Framework For Analyzing Environmental Voluntary Agreements Case Study Analysis has actually dealt with increased examination regarding regulative. Every government has different priority so NASCAR needs to be prepared for it as concern can be moved to other sector.


Economic factors includes tax rate, exchange rate, economic performance of that particular company, conditions of labour market, inflation rate etc. Fortunes of the NASCAR and its rivals can be affected if there is federal government intervention in the marketing and sales sector. NASCAR can leverage abilities of employees to produce new opportunities and enhance existing chances.


Each has different social worths and standards. It helps in comprehending regarding society and preference of customers.


Technology has effect on nearly every business. It includes innovation in business strategy. In this case of Framework For Analyzing Environmental Voluntary Agreements Case Study Solution it can be kept in mind that business are heavily investing for research study and advancement. NASCAR should also deal with its media rights policy with Turner Broadcasting System.


Due to the fact that every nation has various legal terms and conditions, Legal plays a crucial role in every country. Framework For Analyzing Environmental Voluntary Agreements Case Study Solution requires to be make sure that they safeguard their legal rights in every county so any company does not hurt to its legal rights.


Ecological elements are likewise crucial for every service. NASCAR needs to make sure that its cars are not generating pollution more than acceptable level.

7 P's of Marketing


The products of Framework For Analyzing Environmental Voluntary Agreements Case Study Help in its product portfolio are; racing events tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, sanctioning rules for races and ad-space to corporate online marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Rates technique of NASCAR for its race events tickets is based upon the place and value of the racing occasions. Along with race occasions tickets, NASCAR likewise charge various service fees to its stakeholders and makes income. For instance it charged sanctioning costs of $1-2 million per race on average in 2005.


Marketing strategy of Framework For Analyzing Environmental Voluntary Agreements Case Study Help is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races. The company is not totally relied upon its fan base for its promotion and promote through local radio stations too. The business has likewise embraced the merchandising media of promo, in which the business offers merchandises with its logo design.


NASCAR have its racing tracks in different cities in United States. The most essential tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Auto Club Speedway in California and Darlington Raceway in South Carolina. It attempts to perform its races in the majority of the cities in United States to grasp nationwide popularity.


Nestle individuals strategy is comprised of providing much better experience to its viewers, its fan base and to all of its stakeholders. People are a crucial element of Framework For Analyzing Environmental Voluntary Agreements Case Study Analysis A marketing strategy as its occasions are the source of home entertainment for crowd. Its individuals technique includes efforts to supply much better experience to its Fans, Race Drivers, Team, Occasion Organizers etc., all of which come under individuals technique of NASCAR.


Numerous service procedures are needed to carry out racing occasions in an effective way. These procedures include; proper schedule of time, plan for viewers, selling tickets, arrangement of area for sponsors, managing logistics and so on. These all procedures contribute I building NASCAR image, improving spectators experience and increasing fan base.

Physical Proof.

Most important physical proofs for the NASCAR includes the existence of its racing tracks, stock vehicles and racing occasions. Together with it, its merchandising brand names consisting of t-shirts, caps, goodies and so on, likewise serve as a physical proof for NASCAR.

Item Life Cycle Evaluation.

The racing events by NASCAR was presented on June 19, 1949. At the very first stage competition for NASCAR was low, as the rivals drove the vehicles comparable to the automobiles driven by normal individuals.


After conducting its first race successfully the company moved towards building its own tracks. The very first Framework For Analyzing Environmental Voluntary Agreements Case Study Analysis based track, specifically the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by establishment of more raceways consisting of Daytona International Speedway, which was opened in 1959. After the growth of racing tracks the company moved towards broadcasting its races on tv in 1979. The very first event relayed on tv was flag-to-flag protection of Daytona.

In 1972, William France Jr., ended up being the president of NASCAR and n about 3 years, he changed NASCAR from a local Sport popular organization into one with international fan base. He initiated a new period of rewarding sponsorships and television agreements for NASCAR.


The maturity period for NASCAR started with the efforts of William France Jr., with the business having wide variety of income sources. The company has about 500 sponsors with transmitting its events in about 150 countries. The company has large number of tracks in the majority of the cities of United States.


The decline in the company's offerings started after 2005 with average presence rate per race decreased by 22% from 2005 to 2010 and television viewership rate decreased by 30% from 2005 to 2010. The significant causes of decrease consist of the monetary crisis of 2008, which increased the expense of arriving at tracks for audiences due to increasing fuel costs, and the moving of its fan base towards other sports.

Market Segmentation.

The market division of Framework For Analyzing Environmental Voluntary Agreements Case Study Solution can be divided into 4 sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical segmentation of Framework For Analyzing Environmental Voluntary Agreements Case Solution is based upon the geographical existence of its tracks in different states and cities in United States, and the television broadcasting of its events in various nations. The company has 23 tracks in about 20 states of America and has tv broadcast through different Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This huge geographical segmentation supplies the business regional in addition to worldwide fan base.


The group segmentation of NASCAR is also highlydiverse based upon the gender, earnings and age of the consumer. Its current fan base is majorly consisted of male married fans with an average age of 47 years and an earnings around $30-50 thousands. Nevertheless presently NASCAR is attempting to increase its target market to the young growing population and kinds too. To increase the market section of its market NASCAR need to modify its marketing methods to attract more age and lower its prices to enter in the marketplace segment with a low typical earnings.( htt1).


NASCAR has a fan base with a commitment. NASCAR fans view it compulsive to acquire tickets and see the races once in a week. NASCAR has actually attempted to increase the quality of its racing by introducing phase racing, they also have actually attempted to lower rates and make the event more convenient by presenting live racing.


Behavioural segmentation of NASCAR is based upon the behaviour of fans in terms of viewing the race live on the tv or by going in the events. Currently, the fans choice is towards viewing the race at home on tv rather than going, as the customer experience at NASCAR tracks is not favourable as well as costly.

Target Market.


Among the prospective target market of Framework For Analyzing Environmental Voluntary Agreements Case Study Help was Hispanics; the young and growing population of United States. The marketplace segment has great potential for NASCAR as the population was growing at a higher rate and it was expected to end up being thrice after forty years and the sector has increasing wealth rate with about $1 trillion of wealth in 2014. Although, the segment reveals affinity with cars and truck culture, but need a more concentrated marketing towards inviting the segment towards racing.


Kids are also one of the possible target market segment for NASCAR, as they are more linked socially than other groups. Creating fan base among kids can provide a prospective increase in the number of fans for racing due to their connectivity. Kids invest the majority of their times in playing and using smart devices computer game. Car racing video games established by Framework For Analyzing Environmental Voluntary Agreements Case Study Solution can be a prospective source of acquiring attention of kids towards NASCAR track racing. However, NASCAR's digital features connected to kids are not capable of acquiring the attention. NASCAR requires more attention towards tailoring and improving its digital features to draw in the kids target market.

This big expense makes the section potential for NASCAR marketing technique of increasing its fan base. The market section thinks about NASCAR as a company doing not have in creating a multiculturalism environment. NASCAR must take numerous actions to enhance the experience of Generation Y consumers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking choices relating to marketing.


It requires to make PESTLE analysis in order to comprehend climate or context in which NASCAR is working. PESTLE means political, economic, social, technical, legal and environmental and is specified above.


NASCAR is a car racing business with having USP of high quality vehicle racing with a worldwide structure. Its sector is sports group and events. Its target audience is males in the age of 15-60 years. Company has actually closed business culture and having non-interventionist technique.


Collaborations consists of distributors, suppliers and alliances of Framework For Analyzing Environmental Voluntary Agreements Case Study Help. It is teamed up with various racing teams which are taking part in racing. It also teamed up with Turners Sport for digital rights. NASCAR utilized to get pay check of around $15 million annually from Turner Sports. There are number of cons behind this deal. For example NASCAR needed to get approval from Turner Sport if it want to create its Facebook page, twitter account and even mobile application. Turner Sport likewise had rights of each and every single video which is shoot throughout race at track.


The customer of Framework For Analyzing Environmental Voluntary Agreements Case Study Analysis are its audiences. They target clients with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their youngsters and produce generational commitment.


The direct competitors of NASCAR are Formula 1 and Moto GP. Groups normally represents sponsors in NASCAR and the medium of marketing is motorists. It can be said that drivers and race cars and trucks are rivals. These chauffeurs can go against Framework For Analyzing Environmental Voluntary Agreements Case Study Analysis if they improved opportunity in terms of rewards and television direct exposure.

Marketing Strategies.

1. Establishing and Preserving Facebook Page.
One of the possible target markets sectors for NASCAR is Hispanics which is the growing population segment of U.S.A. however sadly NASCAR had actually been not able to draw in the this targeted segment. It must establish a Facebook page containing the details regarding the races and the locations of tracks to make the customer helpful about the core operations of NASCAR.
2. Developing and Upgrading Accounts of Secret Drivers.
NASCAR chauffeurs has a low star power as compare to players of other sports. Its ranks 7th in terms of star power (see Case Exhibit). The major reason behind it is that, the racers mainly play in teams and are not able to construct an essential account and maintain a close contact with fans. The poor contacts with fans lead to less destination of audiences towards the racers and a low star power. Star power is an essential factor for attracting viewers towards tracks and towards tv. The star power for the motorists at NASCARA might be enhanced by creating and upgrading accounts of essential drivers by NASCARA itself. This would remove the requirement of forcing chauffeurs to preserve their accounts and would lead to increasing fans attention towards NASCARA motorists.
3. Establishing New Games and enhancing existing games for kids.
Kids spent most of their time on playing video games and using smartphones. But unfortunately, kids playing NASCARA have a worst experience of playing its video games. As an outcome, they are less attracted towards the sport. In order to attract these kids, NASCARA should improve its current racing games by presenting modification in the vehicles i.e. altering colours, selection of speed, introducing group racing in the game, using better graphics related to the racing tracks and introducing various levels in the video game. All these modifications in the existing game would supply much better experience to kids.
Along with it, NASCAR ought to likewise develop new games connected to racing like kids racing with kids characters as chauffeurs, animation racing with racing between various animation characters with an option of choosing the favourite animation character for the kids. These strategies would allow the business to draw in among its prospective target sectors.
4. Introducing multiculturalism at occasions.
NASCAR events are comprised of fans with very few cultural diversity, due to expense of arrival in events, making it unsightly for the clients perceiving sport events as social celebrations i.e. Generation Y clients. As the Generation Y customers are a possible target market for NASCAR, for that reason the company must take certain measures to attract this prospective target market.
5. Improving Customer Experience at Tracks.
Since on the race day audiences got dissatisfied, NASCAR should work on facilities and amenities at tracks. Because in same industry other companies are supplying better services than NASCAR, viewers have numerous expectations from Framework For Analyzing Environmental Voluntary Agreements Case Study Solution. Then its fans may shifted to its rivals, if NASCAR don't work on this issue. According to fans there were not sufficient facilities were offered as compare to other sports service providers. So NASCAR ought to make sure that it provide appropriate centers that consists of cleaned up washrooms, comfy seating plan. They need to likewise supply WIFI services and accessibility of credit cards throughout that track. It should be also make certain that there suffice jumbo turns positioned at all required locations. There need to be also food stalls that supply quality food to viewers. In this method viewers will be having pleasant experience at the day of occasion. (See Appendix B).
Marketing Spending plan.
Marketing spending plan made on the basis of the above methods for the duration of 5 years from 2011 to 2015, reveals the expense related information for the marketing strategies. (See Appendix B). It can be seen that method 5 of enhancing customer experience at tracks would need greatest initial financial investment and expense and method 4 of presenting multiculturalism will need lowest initial financial investment with lowest further per year cost. The business should focus on the resource allowance on these strategies on the basis of its offered resources and the possible benefits which the method would provide.
KEEP IN MIND: The values about expense are assumed on logical basis due the lack of facts and figures associated with cost in the event study. Inflation rate of United States is assumed to be 10%.


On the basis of deep analysis of the external and internal aspects of Framework For Analyzing Environmental Voluntary Agreements Case Study Analysis causing the decrease of tv viewership rate and presence rate at tracks, the above marketing strategies are advised to NASCAR to increase its fan base in long run. These methods would deal with internal aspects like poor client experience at tracks, inadequate social networks marketing, incapable digital medias like games, lack of culturalisms at tracks etc., as well as with external factors like shifting of fans towards other sports, demographical changes in America and changing family life designs.

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