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Identifying And Realizing Investments In Eastern Europe B Case Study Solution and Analysis


Introduction

Identifying And Realizing Investments In Eastern Europe B Case Study Solution (National Association for Stock Vehicle Auto Racing) is an organization performing series of Stock Cars and truck racing in United States and serving as an approving body for driving the rules for Stock Cars and truck Racing. The organization was founded in 1947, by "Huge Bill" France. NASCAR set up Stock Cars and truck Racing events in United States with the existence of about 130000 viewers typically in 2005. It likewise transmitted its events in about 150 nations. Stock Vehicle Racing by NASCAR is the second largest viewer sport, with greatest number of sponsors. It has about 500 sponsors contributing billions of dollars in its income. The other sources of revenue for Identifying And Realizing Investments In Eastern Europe B Case Study Analysis includes; 10% of the total income from television rights, sanctioning costs i.e. $1-2 million per race, and licencing NASCAR brand to business.

NASCAR has a closed corporate culture with the non-interventionist technique. The structure of Cars and truck of Tomorrow by NASCAR, with an intent of safety for the drivers, brought various tensions amongst the stakeholders of the sport.
Executive Summary
The interaction audit, carried out in 2010, exposed that despite the truth that the business extremely depend on the interactions in between its stakeholders, there was no identifiable service interaction method. The market's target consumers, direction and objectives were all unidentified.

The audit explained various doing not have of NASCAR in regards to absence of internal integration, absence of fan management technique and absence of digital and social media of marketing. The business has complex community with independent tracks, teams and drivers. This structure with closed business culture bring different challenges in accelerating a change. Other partners in ecosystem includes the media networks i.e. television and radio, and business marketers.

Identifying And Realizing Investments In Eastern Europe B Case Study Help viewers was extremely faithful to the sport and the brand names associated with the NASCAR, making it appealing for sponsors and corporate marketers.

Problem Statement.

The business is presently facing the problem of decreasing rates of attendance at racing tracks and rates of tv viewers. This can put a significant impact on its revenues from sponsors, media rights, and from other sources of income.

Situational Analysis.

The company was quite effective till 2005 with its standard marketing strategies, but soon after 2005 the business begins dealing with numerous problems including decline of its fan base. Several external in addition to internal factors are accountable for the decline. Internal aspects include; inadequate investment in social networks and other digital medias of.

Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their youngsters and develop generational commitment. However the family system in America was altering leading to decrease of influence of married male fan base over their children. In addition to it perceptions about automobile was also changing with perceiving cars and truck a car to reach at point B from point A, instead of as a fun project. Other obstacles for Identifying And Realizing Investments In Eastern Europe B Case Study Solution includes the shift of its fans to other sports as they were improving their fan's experience enabling access to their broadcasts out of the houses through jumbo turns, Wi-Fi gain access to, and so on. These all challenges were tending the business to revise its marketing techniques.

SWOT Analysis.

Strengths.


In SWOT analysis, strengths defined as company's qualities which are different from its rivals. These are company's core competencies on which company performance or business success based on. Identifying And Realizing Investments In Eastern Europe B Case Study Analysis core proficiencies includes it has rights of determining guidelines as approving body. Regulations and rules concerning professional stock automobile racing are determined by NASCAR like if any group with needed abilities and resources can participate in races by following rules and regulations dictated by NASCAR. So NASCAR has monopoly it this aspect. Its strengths also includes that it has title of second biggest viewer sport in the United States with having more fortune 500 sponsors based in United States. Its races were utilized to relay in more than 150 nations all over the world with more than $56 million profits. The primary sources of their profits come from television rights, sanctioning costs, sponsorship and licensing. It has longest season of 10 months and having ownership of three nationwide series i.e. Camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has likewise big resource of fans and business sponsors. Due to the fact that of greatest brand name loyalty of fans toward brands marketed by NASCAR, all the events of NASCAR are sponsored by corporates. (See Appendix A).

Weaknesses.

Weak points of NASCAR includes its close culture which is non collaborative. Identifying And Realizing Investments In Eastern Europe B Case Study Solution develops Car of Tomorrow without cooperation so result is that drivers did not like that idea. It was likewise discovered that NASCAR had no efficient technique for company communication.
Porter's 5 Forces Analysis
Opportunities.

Opportunities in SWOT analysis are external factors which can be beneficial to business or the external elements on which company is having competitive advantage. NASCAR normally utilized to depend on standard media sources like regional newspaper for publicity of its sports. Usually these standard media sources try to cover their home group and particular sort of occasions. NASCAR also came to know from these conventional media outlets that sport was difficult to cover. Media landscape also altered from standard to digital landscape. Papers went out of business. NASCAR can work on its abilities to get optimal possible gain from this new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in social and digital media to get its benefits. Digital rights of NASCAR were also offered to Turner Sports. NASCAR used to get pay check of around $15 million each year from Turner Sports. There are variety of cons behind this deal. NASCAR had to get approval from Turner Sport if it want to create its Facebook page, twitter account or even mobile application. Turner Sport likewise had rights of every single video which is shoot throughout race at track. Then they are required to pay licensing fees to Turner Sport, if media sources like papers, magazines and cable television channels desire to publish videos of races on their particular pages. NASCAR can work on conditions and terms and attempt to work out with Turner Sports to get maximum benefits of it. Star power plays really important function in generating profits from every sport. Nevertheless it was kept in mind that Identifying And Realizing Investments In Eastern Europe B Case Study Solution is lagging in this area i.e. star power. When sports fans were asked concerning popular stars and stars then NASCAR driver was not found even in leading twenty actions. So NASCAR can put efforts in this location too for revenue generation. They need to assist their chauffeurs that how they can become sport stars. Four strategic focuses which are produced by research group can likewise be acted as chance for NESCAR. These 4 strategic focuses compares and analysis Identifying And Realizing Investments In Eastern Europe B Case Study Solution methods.

Threats

Economic down turn was experienced in late 2000 which can be danger for NASCAR since if there is economic down turn then individuals would be having less return on financial investment. Economic down turn likewise results in boost fuel costs which also affected NASCAR. Now if NASCAR make significant financial investments in brand-new sections which are based on new clients then it might deal with negative comments from its core fan base.

Porter's 5 Forces Analysis

Porter's 5 forces is a design that is used to analyse industry in which company is working. It helps in identifying what are strengths and weak point of any specific market. It recommend that every market is various from one another. It is necessary to comprehend market in which company is working since NASCAR's bottom line i.e. net earnings is heavily depends upon this. There are 5 forces that are used to recognize profitability, intensity and attractiveness of Identifying And Realizing Investments In Eastern Europe B Case Study Solution company.

Competitive Competition

This force shows capability of competitors. Teams usually represents sponsors in NASCAR and the medium of marketing is drivers. It can be stated that drivers and race automobiles are rivals. These motorists can break NASCAR if they improved chance in terms of prizes and tv exposure. If audiences enjoy other race cars and drivers more than NASCAR then audiences can move to those other interesting vehicles and motorists. NASCAR could be having danger from its two direct competitors that is Formula 1 and Moto GP. They need to create competitive benefits for drivers so they don't move to other competitors.
Swot Analysis
Provider Power

The supplier power shows the number of suppliers are readily available in market and what is the expense related to provider if company shifts from one provider to another. Because chauffeurs with required abilities and resources are restricted, in this market there is supply monopoly.

Purchaser Power

In the case of NASCAR consumers are its viewers. Viewers can change to other rivals quickly due to the fact that audiences will having low switching cost.

Danger of Alternative

Alternatives are referred as options. The replacements in this case can be other home entertainment implies like viewers can move to other sports. So there are vast array of alternatives are offered in this scenario which suggests that danger of substitute is high.

Threat of New Entry

It is specified as how it is easy for any company to go into in that specific industry. In the case of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis hazard of new entry is low. Due to the fact that if any company requires to go into in this organisation than they have to make heavy investments. They require to construct cars and trucks and racing tracks and likewise needs to pay large amount to motorists for switching.

PESTEL Analysis

Political


It can not be concluded from case research study that there would be modification in resource allocations. NASCAR had actually got take advantage of lower tax policies which leads to increasing in profits. So they made heavy investments in the research study and advancement. As NASCAR is working in various markets so it requires to face different policies. It is likewise kept in mind that Identifying And Realizing Investments In Eastern Europe B Case Study Analysis has faced increased scrutiny regarding regulative. Every government has various top priority so NASCAR has to be gotten ready for it as concern can be shifted to other sector.

Cost-effective

Economic aspects includes tax rate, exchange rate, financial efficiency of that particular company, conditions of labour market, inflation rate etc. If there is government intervention in the marketing and sales sector, fortunes of the NASCAR and its rivals can be impacted. NASCAR can utilize abilities of workers to develop brand-new opportunities and improve existing opportunities.

Social

Every society is different from each other. Each has various social values and standards. It assists in comprehending regarding society and preference of clients. Social factors includes traditions, culture, attitudes towards particular services and products, demographics, standards, interests etc. It can be concluded that advertising through other means instead of standard (i.e. newspaper) can be preferred in this society.

Technical

In this case of NASCAR it can be noted that companies are greatly spending for research study and development. NASCAR should likewise work on its media rights policy with Turner Broadcasting System.

Legal
Vrio Analysis
Due to the fact that every nation has various legal terms and conditions, Legal plays an essential function in every country. Identifying And Realizing Investments In Eastern Europe B Case Study Analysis requires to be make certain that they safeguard their legal rights in every county so any company does not damage to its legal rights.

Environmental

Environmental factors are also essential for each service. Since normally federal governments do not allow those service which can damage to environment. These ecological elements consists of laws regarding contamination, environment change, safe waste disposal, policies concerning insurance and so on. NASCAR requires to make sure that its cars are not producing pollution more than acceptable level.

7 P's of Marketing

Item

The items of Identifying And Realizing Investments In Eastern Europe B Case Study Help in its item portfolio are; racing events tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, approving guidelines for races and ad-space to business marketers during broadcast of NASCAR races. (Hanlon, 2018).

Rate.

Prices method of NASCAR for its race occasions tickets is based upon the location and value of the racing events. Together with race occasions tickets, NASCAR likewise charge numerous service fees to its stakeholders and makes earnings. For instance it charged sanctioning charges of $1-2 million per race typically in 2005.

Promotion.

Promotional technique of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races.

Place.

NASCAR have its racing tracks in numerous cities in United States. The most important tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Car Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in most of the cities in United States to understand across the country popularity.

People.

Nestle people strategy is consisted of offering better experience to its viewers, its fan base and to all of its stakeholders. Individuals are an important aspect of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis A marketing strategy as its events are the source of entertainment for crowd. Its individuals method includes efforts to offer better experience to its Fans, Race Drivers, Team, Occasion Organizers etc., all of which come under individuals strategy of NASCAR.

Processes.

Numerous company processes are needed to perform racing events in an effective method. These procedures consist of; appropriate schedule of time, arrangement for spectators, selling tickets, arrangement of space for sponsors, handling logistics and so on. These all processes contribute I building NASCAR image, improving viewers experience and increasing fan base.

Physical Evidence.

Essential physical evidences for the NASCAR consists of the presence of its racing tracks, stock vehicles and racing occasions. Together with it, its merchandising brand names including t-shirts, caps, goodies etc., likewise function as a physical evidence for NASCAR.

Item Life Process Assessment.

The racing occasions by NASCAR was introduced on June 19, 1949. At the very first stage competition for NASCAR was low, as the rivals drove the cars and trucks comparable to the automobiles driven by common individuals.

Development.

After conducting its first race effectively the business moved towards developing its own tracks. The first Identifying And Realizing Investments In Eastern Europe B Case Study Solution based track, specifically the Darlington Raceway track, was initiated in 1950 in South Carolina. It was followed by establishment of more raceways consisting of Daytona International Speedway, which was opened in 1959. After the development of racing tracks the company moved towards relaying its races on television in 1979. The first occasion broadcasted on tv was flag-to-flag coverage of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 decades, he changed NASCAR from a local Sport popular company into one with worldwide fan base. He started a new period of financially rewarding sponsorships and television contracts for NASCAR.

Maturity.

The maturity period for NASCAR started with the efforts of William France Jr., with the company having wide variety of income sources. The business has about 500 sponsors with transmitting its occasions in about 150 countries. The business has a great deal of tracks in most of the cities of United States.

Decline.

The decline in the business's offerings began after 2005 with average participation rate per race decreased by 22% from 2005 to 2010 and tv viewership rate declined by 30% from 2005 to 2010. The major reasons for decline consist of the monetary crisis of 2008, which increased the expense of reaching tracks for viewers due to increasing fuel costs, and the moving of its fan base towards other sports.

Market Segmentation.

The market division of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis can be divided into 4 sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographical.

The geographical division of Identifying And Realizing Investments In Eastern Europe B Case Solution is based upon the geographical existence of its tracks in various states and cities in United States, and the tv broadcasting of its events in various countries. The company has 23 tracks in about 20 states of America and has tv broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This huge geographical segmentation provides the business local as well as international fan base.

Group.

The demographic segmentation of NASCAR is likewise highlydiverse based upon the gender, earnings and age of the customer. Its existing fan base is majorly comprised of male married fans with an average age of 47 years and an earnings around $30-50 thousands. However currently NASCAR is trying to increase its target market to the young growing population and kinds too. To increase the market section of its market NASCAR ought to modify its marketing techniques to draw in more age and lower its prices to go into in the market sector with a low typical income.( htt1).

Psychographic.

NASCAR has a fan base with a loyalty. NASCAR fans view it compulsive to acquire tickets and see the races once in a week. NASCAR has tried to increase the quality of its racing by introducing phase racing, they likewise have attempted to lower rates and make the event more convenient by presenting live racing.

Behavioural.

Behavioural division of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis is based upon the behaviour of fans in regards to enjoying the race live on the television or by entering the events. Presently, the fans choice is towards viewing the race in the house on tv instead of going, as the client experience at NASCAR tracks is not beneficial in addition to costly. This preference makes the rates for participation lower than the rates for tv viewers. NASCAR needs to alter the behaviour of its fan base by presenting qualitative services at its tracks.

Target audience.

Hispanics.

One of the prospective target market of Identifying And Realizing Investments In Eastern Europe B Case Study Solution was Hispanics; the young and growing population of United States. The market segment has terrific potential for NASCAR as the population was growing at a higher rate and it was anticipated to end up being thrice after forty years and the sector has increasing wealth rate with about $1 trillion of wealth in 2014. Although, the section shows affinity with cars and truck culture, but require a more focused marketing towards inviting the sector towards racing.

Kids.

Kids are likewise one of the prospective target market section for NASCAR, as they are more connected socially than other groups. Car racing games developed by Identifying And Realizing Investments In Eastern Europe B Case Study Solution can be a prospective source of acquiring attention of kids towards NASCAR track racing. NASCAR needs more attention towards personalizing and improving its digital functions to attract the kids target market.

This big expenditure makes the section potential for NASCAR marketing method of increasing its fan base. The market section thinks about NASCAR as an organization doing not have in creating a multiculturalism atmosphere. NASCAR ought to take various actions to improve the experience of Generation Y customers in its events.

5 C's of Marketing

5 C's of marketing assists in taking choices regarding marketing.

Climate/Context.

It requires to make PESTLE analysis in order to comprehend climate or context in which NASCAR is working. PESTLE represents political, economic, social, technical, legal and environmental and is mentioned above.

Business.

NASCAR is an auto racing company with having USP of high quality auto racing with an international structure. Its sector is sports group and events. Its target audience is males in the age of 15-60 years. Business has closed corporate culture and having non-interventionist method.

Cooperations.

Collaborations includes suppliers, suppliers and alliances of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis. It is teamed up with various racing groups which are participating in racing. It likewise teamed up with Turners Sport for digital rights. NASCAR used to earn money check of around $15 million annually from Turner Sports. There are variety of cons behind this deal. For instance NASCAR needed to get approval from Turner Sport if it want to create its Facebook page, twitter account and even mobile application. Turner Sport also had rights of each and every single video which is shoot throughout race at track.

Customers.

The client of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis are its viewers. They target customers with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their children and produce generational loyalty.

Rivals.

Teams typically represents sponsors in NASCAR and the medium of advertising is motorists. These drivers can go against NASCAR if they got better chance in terms of rewards and television exposure.

Marketing Strategies.

1. Establishing and Keeping Facebook Page.
One of the possible target audience segments for NASCAR is Hispanics which is the growing population sector of U.S.A. however sadly NASCAR had actually been unable to bring in the this targeted segment. In order to draw in the young growing generation the NASCAR must market by utilizing social networks like Facebook. It should develop a Facebook page including the info relating to the races and the places of tracks to make the customer helpful about the core operations of Identifying And Realizing Investments In Eastern Europe B Case Study Solution. It should likewise upgrade its Facebook page on daily basis to provide info about its approaching events. This would make the target audience segment more useful about business and would result in attracting big fans base.
2. Developing and Upgrading Accounts of Secret Drivers.
Identifying And Realizing Investments In Eastern Europe B Case Study Help drivers has a low star power as compare to players of other sports. The bad contacts with fans result in less tourist attraction of audiences towards the racers and a low star power. Star power is a crucial element for attracting viewers towards tracks and towards tv.
3. Developing New Games and improving present games for kids.
Kids invested most of their time on playing games and utilizing mobile phones. Unfortunately, kids playing NASCARA have a worst experience of playing its games. As a result, they are less attracted towards the sport. In order to attract these kids, NASCARA needs to enhance its current racing games by presenting customization in the vehicles i.e. altering colours, choice of speed, presenting group racing in the video game, utilizing better graphics related to the racing tracks and introducing different levels in the video game. All these adjustments in the present game would supply much better experience to kids.
Along with it, NASCAR needs to also build new games connected to racing like kids racing with kids characters as motorists, cartoon racing with racing in between numerous animation characters with a choice of selecting the preferred cartoon character for the kids. These strategies would enable the company to attract among its prospective target segments.
4. Presenting multiculturalism at occasions.
Identifying And Realizing Investments In Eastern Europe B Case Study Analysis events are consisted of fans with extremely couple of cultural diversity, due to cost of arrival in events, making it unattractive for the customers perceiving sport events as social occasions i.e. Generation Y consumers. As the Generation Y customers are a potential target market for NASCAR, therefore the business needs to take certain steps to attract this possible target audience. It needs to adopt strategies to attract the consumers far from the tracks area with various culture. The technique to do so might be providing unique discounts on tickets or complimentary tickets to viewers originating from a particular distance or from another state. It would increase multiculturalism of the fans and would make Generation Y customers more satisfied.
5. Improving Client Experience at Tracks.
Because on the race day viewers got dissatisfied, NASCAR needs to work on infrastructure and features at tracks. Due to the fact that in exact same industry other business are supplying much better services than NASCAR, viewers have numerous expectations from Identifying And Realizing Investments In Eastern Europe B Case Study Help. Then its fans might shifted to its rivals, if NASCAR don't work on this issue. According to fans there were not sufficient centers were readily available as compare to other sports service providers. NASCAR needs to make sure that it provide sufficient centers that includes cleaned restrooms, comfortable seating arrangement. They must also supply WIFI services and availability of credit cards throughout that track. It ought to be also ensure that there are enough jumbo turns put at all needed places. There need to be also food stalls that offer quality food to audiences. In this way viewers will be having enjoyable experience at the day of event. (See Appendix B).

Marketing Budget

Marketing budget plan made on the basis of the above techniques for the period of 5 years from 2011 to 2015, shows the expense associated data for the marketing techniques. (See Appendix B). It can be seen that strategy 5 of improving customer experience at tracks would need highest initial financial investment and expense and technique 4 of introducing multiculturalism will require lowest initial investment with lowest even more per year cost. The business must prioritize the resource allotment on these strategies on the basis of its available resources and the prospective advantages which the method would supply.
KEEP IN MIND: The values about cost are assumed on logical basis due the lack of figures and realities connected to cost in the event study. Inflation rate of United States is assumed to be 10%.

Recommendations.
Recommendations
On the basis of deep analysis of the internal and external aspects of Identifying And Realizing Investments In Eastern Europe B Case Study Solution triggering the decline of tv viewership rate and participation rate at tracks, the above marketing methods are recommended to NASCAR to increase its fan base in long term. These methods would manage internal aspects like poor client experience at tracks, inadequate social networks marketing, incapable digital medias like games, lack of culturalisms at tracks and so on, as well as with external aspects like shifting of fans towards other sports, demographical changes in America and altering domesticity designs.