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Identifying And Realizing Investments In Eastern Europe B Case Study Solution and Analysis


Identifying And Realizing Investments In Eastern Europe B Case Study Help (National Association for Stock Cars And Truck Automobile Racing) is an organization carrying out series of Stock Cars and truck racing in United States and serving as an approving body for driving the rules for Stock Car Racing. The organization was established in 1947, by "Huge Bill" France. NASCAR set up Stock Car Racing occasions in United States with the existence of about 130000 audiences usually in 2005. It likewise broadcast its occasions in about 150 countries. Stock Automobile Racing by NASCAR is the 2nd biggest spectator sport, with greatest number of sponsors. It has about 500 sponsors contributing billions of dollars in its income. The other sources of earnings for Identifying And Realizing Investments In Eastern Europe B Case Study Analysis consists of; 10% of the total earnings from television rights, sanctioning fees i.e. $1-2 million per race, and licencing NASCAR brand name to business.

NASCAR has a closed business culture with the non-interventionist technique. The building of Car of Tomorrow by NASCAR, with an intent of security for the drivers, brought different tensions among the stakeholders of the sport.
Executive Summary
The interaction audit, conducted in 2010, revealed that in spite of the reality that the organisation extremely rely on the communications in between its stakeholders, there was no identifiable organisation communication technique. (

The audit explained different doing not have of NASCAR in regards to lack of internal combination, lack of fan management method and absence of social and digital media of marketing. The company has intricate environment with independent tracks, drivers and groups. This structure with closed business culture bring numerous difficulties in accelerating a modification. Other partners in environment consists of the media networks i.e. tv and radio, and corporate online marketers.

Identifying And Realizing Investments In Eastern Europe B Case Study Analysis viewers was extremely devoted to the sport and the brands related to the NASCAR, making it appealing for sponsors and business marketers.

Problem Declaration.

The business is presently facing the issue of decreasing rates of participation at racing tracks and rates of television viewers. This can put a substantial influence on its earnings from sponsors, media rights, and from other sources of profits.

Situational Analysis.

Although the business was rather effective till 2005 with its conventional marketing techniques, however right after 2005 the company starts dealing with different issues consisting of decrease of its fan base. Several external in addition to internal factors are accountable for the decrease. Internal factors include; insufficient financial investment in social media and other digital medias of.

Fan base of NASCAR made up of married males with an average age of 47, which passes their fandom to their youngsters and create generational loyalty. Other obstacles for NASCAR consists of the shift of its fans to other sports as they were improving their fan's experience permitting access to their broadcasts out of the homes through jumbo turns, Wi-Fi access, etc.

SWOT Analysis.


NASCAR core proficiencies includes it has rights of dictating guidelines as approving body. Rules and guidelines relating to professional stock cars and truck racing are determined by NASCAR like if any team with needed skills and resources can get in into races by following rules and regulations determined by NASCAR. All the events of NASCAR are sponsored by corporates since of most significant brand loyalty of fans towards brands promoted by Identifying And Realizing Investments In Eastern Europe B Case Study Solution.

Weak points.

Weaknesses of NASCAR includes its close culture which is non collective. Identifying And Realizing Investments In Eastern Europe B Case Study Help develops Car of Tomorrow without collaboration so result is that drivers did not like that idea. It was likewise found that NASCAR had no efficient technique for service communication.
Porter's 5 Forces Analysis

Opportunities in SWOT analysis are external aspects which can be favourable to business or the external elements on which company is having competitive benefit. NASCAR typically used to depend on traditional media sources like local paper for publicity of its sports. Normally these conventional media sources attempt to cover their house group and specific type of occasions. NASCAR likewise familiarized from these standard media outlets that sport was difficult to cover. Media landscape likewise changed from standard to digital landscape. Papers went out of business. NASCAR can deal with its abilities to get optimal possible take advantage of this new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in digital and social media to get its benefits. Digital rights of NASCAR were also offered to Turner Sports. NASCAR utilized to earn money check of around $15 million every year from Turner Sports. There are number of cons behind this offer. For instance Identifying And Realizing Investments In Eastern Europe B Case Study Solution needed to get approval from Turner Sport if it wish to develop its Facebook page, twitter account and even mobile application. Turner Sport also had rights of each and every single video which is shoot throughout race at track. Then they are required to pay licensing charges to Turner Sport, if media sources like newspapers, publications and cable television channels desire to post videos of races on their particular pages. So NASCAR can deal with conditions and terms and try to negotiate with Turner Sports to get maximum benefits of it. Star power plays very essential function in generating incomes from every sport. However it was noted that Identifying And Realizing Investments In Eastern Europe B Case Study Help is lagging in this location i.e. star power. For example when sports fans were asked regarding popular celebs and stars then NASCAR motorist was not found even in leading twenty responses. NASCAR can put efforts in this location too for revenue generation. They must assist their chauffeurs that how they can become sport stars. 4 strategic focuses which are created by research study group can also be worked as chance for NESCAR. These 4 strategic focuses compares and analysis Identifying And Realizing Investments In Eastern Europe B Case Study Analysis methods.


Hazards in SWOT analysis are specified as external elements that can hazard to business's success. Due to the fact that if there is economic down turn then individuals would be having less return on investment, Economic down turn was experienced in late 2000 which can be risk for NASCAR. Earning of individuals would be effected and they would be more conscious in spending their cash. Economic down turn likewise results in boost fuel rates which likewise affected NASCAR. Due to the fact that fans of NASCAR used to attend its event from cross countries. NESCAR had a guideline of 65/25/10 for income circulation. 65 percent revenues from media rights would be dispersed to race course, 25 percent profits would be dispersed to completing group and remaining 10 percent would be maintained by NESCAR which is approving body. Completing team wished to increase their part of earnings from 25 percent since of boost in operating expense of a race group and likewise there is decline in the number of full-season sponsorship. Since they are making massive investments to enhance experience of fans, nescar likewise deals with threats from other sponsors. For instance that includes upgrading existing avenues, building brand-new avenues, supplying Wi-Fi facility and also supplying other interactive mediums to interact sports on smart devices. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their children and create generational commitment. So the obstacle is that the family system in America was changing leading to decrease of impact of married male fan base over their youngsters. In addition to it perceptions about automobile was also changing with perceiving vehicle a vehicle to reach at point B from point A, instead of as a fun task. If NASCAR make considerable investments in new sectors which are based on brand-new consumers then it might deal with unfavorable comments from its core fan base, now.

Porter's Five Forces Analysis

Porter's 5 forces is a design that is utilized to evaluate industry in which business is working. It helps in determining what are strengths and weakness of any particular market. It recommend that every industry is different from one another. It is necessary to comprehend market in which business is working because NASCAR's bottom line i.e. net revenue is heavily depends upon this. There are 5 forces that are used to recognize success, strength and appearance of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis company.

Competitive Rivalry

This force suggests ability of rivals. Groups generally represents sponsors in NASCAR and the medium of marketing is chauffeurs. It can be said that drivers and race cars and trucks are rivals. If they got much better opportunity in terms of prizes and tv exposure, these drivers can go against Identifying And Realizing Investments In Eastern Europe B Case Study Analysis. Then viewers can shift to those other fascinating cars and trucks and motorists, if viewers delight in other race automobiles and drivers more than NASCAR. NASCAR might be having hazard from its two direct rivals that is Solution 1 and Moto GP. They need to develop competitive benefits for motorists so they don't move to other competitors.
Swot Analysis
Provider Power

The provider power shows the variety of suppliers are offered in market and what is the expense related to provider if business shifts from one supplier to another. Due to the fact that motorists with required resources and skills are restricted, in this market there is supply monopoly.

Buyer Power

This force is regarding to clients that is it simple for customers to shift to other products. If there is more changing cost is associated then clients are less likely to switch. In the case of NASCAR consumers are its audiences. Due to the fact that audiences will having low changing expense, viewers can change to other rivals easily.

Danger of Replacement

Replacements are referred as options. The alternatives in this case can be other home entertainment means like audiences can shift to other sports. There are large range of alternatives are readily available in this circumstance which suggests that risk of alternative is high.

Danger of New Entry

It is defined as how it is easy for any business to enter in that specific industry. When it comes to Identifying And Realizing Investments In Eastern Europe B Case Study Solution risk of new entry is low. If any business requires to go into in this organisation than they have to make heavy investments, due to the fact that. They need to construct automobiles and racing tracks and likewise needs to pay hefty total up to drivers for switching.

PESTEL Analysis


It can not be concluded from case research study that there would be modification in resource allowances. NASCAR had got take advantage of lower tax policies which results in increasing in revenues. They made heavy investments in the research and development. As NASCAR is operating in numerous markets so it requires to deal with different regulations. It is also noted that Identifying And Realizing Investments In Eastern Europe B Case Study Solution has dealt with increased examination concerning regulative. Every government has different concern so NASCAR has to be gotten ready for it as top priority can be shifted to other sector.


Economic aspects consists of tax rate, currency exchange rate, economic efficiency of that specific company, conditions of labour market, inflation rate and so on. Fortunes of the NASCAR and its competitors can be affected if there is federal government intervention in the marketing and sales sector. NASCAR can take advantage of capabilities of staff members to produce brand-new opportunities and enhance existing chances.


Every society is different from each other. Each has different social values and standards. It assists in understanding relating to society and choice of customers. Social elements includes customs, culture, attitudes towards specific product and services, demographics, standards, interests and so on. It can be concluded that advertising through other ways rather than traditional (i.e. newspaper) can be chosen in this society.


Technology has effect on nearly every business. It includes development in business strategy. In this case of Identifying And Realizing Investments In Eastern Europe B Case Study Solution it can be kept in mind that companies are heavily spending for research study and advancement. NASCAR should also deal with its media rights policy with Turner Broadcasting System.

Vrio Analysis
Due to the fact that every country has different legal terms and conditions, Legal plays a crucial role in every nation. Identifying And Realizing Investments In Eastern Europe B Case Study Help needs to be make certain that they protect their legal rights in every county so any business does not harm to its legal rights.


Ecological elements are also important for every service. NASCAR requires to make sure that its automobiles are not producing contamination more than acceptable level.

7 P's of Marketing


The items of Identifying And Realizing Investments In Eastern Europe B Case Study Help in its item portfolio are; racing events tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, sanctioning guidelines for races and ad-space to business online marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Pricing technique of NASCAR for its race occasions tickets is based upon the place and significance of the racing occasions. Together with race events tickets, NASCAR also charge various service charge to its stakeholders and earns income. For instance it charged approving costs of $1-2 million per race usually in 2005.


Marketing technique of Identifying And Realizing Investments In Eastern Europe B Case Study Help is extremely based upon its fan base. A strong fan base share its fandom with others and increase the variety of viewers for NASCAR races. Nevertheless, the company is not totally relied upon its fan base for its promotion and promote through local radio stations too. The business has actually also adopted the retailing media of promotion, in which the business sells merchandises with its logo.


NASCAR have its racing tracks in numerous cities in United States. The most important tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Vehicle Club Speedway in California and Darlington Raceway in South Carolina. It tries to conduct its races in most of the cities in United States to grasp nationwide appeal.


Nestle individuals technique is comprised of offering better experience to its audiences, its fan base and to all of its stakeholders. Individuals are an essential aspect of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis A marketing strategy as its occasions are the source of home entertainment for crowd. Its people strategy includes efforts to supply better experience to its Fans, Race Drivers, Crew, Event Organizers and so on, all of which come under individuals method of NASCAR.


Several company processes are required to carry out racing events in an effective way. These procedures include; correct schedule of time, plan for spectators, selling tickets, plan of space for sponsors, handling logistics and so on. These all processes contribute I constructing NASCAR image, improving viewers experience and increasing fan base.

Physical Proof.

Essential physical evidences for the NASCAR consists of the existence of its racing tracks, stock cars and racing events. Along with it, its merchandising brands including t-shirts, caps, goodies and so on, also serve as a physical proof for NASCAR.

Product Life Process Assessment.

The racing events by Identifying And Realizing Investments In Eastern Europe B Case Study Solution was introduced on June 19, 1949. The very first race was held at Charlotte Speedway in North Carolina. There had to do with 13000 fans present in the race. At the very first phase competition for NASCAR was low, as the rivals drove the automobiles similar to the cars driven by common individuals.


The very first NASCAR based track, namely the Darlington Raceway track, was initiated in 1950 in South Carolina. After the growth of racing tracks the company moved towards relaying its races on television in 1979.

In 1972, William France Jr., became the president of NASCAR and n about 3 years, he transformed NASCAR from a local Sport popular company into one with global fan base. He initiated a brand-new age of lucrative sponsorships and tv agreements for NASCAR.


The maturity duration for NASCAR started with the efforts of William France Jr., with the company having wide variety of income sources. The business has about 500 sponsors with relaying its occasions in about 150 nations. The business has a great deal of tracks in the majority of the cities of United States.


The decline in the company's offerings began after 2005 with typical presence rate per race declined by 22% from 2005 to 2010 and television viewership rate decreased by 30% from 2005 to 2010. The significant causes of decrease include the financial crisis of 2008, which increased the cost of arriving at tracks for audiences due to increasing fuel rates, and the shifting of its fan base towards other sports.

Market Division.

The market division of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis can be divided into 4 sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical division of Identifying And Realizing Investments In Eastern Europe B Case Analysis is based upon the geographical presence of its tracks in different states and cities in United States, and the television broadcasting of its events in various nations. The company has 23 tracks in about 20 states of America and has television broadcast through different Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This large geographical segmentation provides the business local in addition to worldwide fan base.


The group segmentation of NASCAR is also highlydiverse based upon the gender, earnings and age of the consumer. Its present fan base is majorly consisted of male married fans with an average age of 47 years and an income around $30-50 thousands. Nevertheless presently NASCAR is trying to increase its target market to the young growing population and kinds as well. To increase the demographic section of its market NASCAR need to modify its marketing strategies to draw in more age and lower its costs to go into in the market section with a low average income.( htt1).


The mental characteristics of most of the fans are rather similar. NASCAR has a fan base with a commitment. NASCAR fans perceive it compulsive to buy tickets and see the races when in a week. 71% of them choose to buy products with a NASCAR brand. They are quite extrovert and are willing to join other fans while racing. They desire quality racing with low rate at hassle-free area. Although Identifying And Realizing Investments In Eastern Europe B Case Study Solution has tried to increase the quality of its racing by introducing stage racing, they also have actually tried to lower costs and make the occasion easier by presenting live racing.


Behavioural segmentation of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis is based upon the behaviour of fans in terms of watching the race survive on the tv or by going in the occasions. Presently, the fans preference is towards seeing the race in your home on television instead of going, as the consumer experience at NASCAR tracks is not favourable in addition to pricey. This preference makes the rates for presence lower than the rates for television viewers. NASCAR has to change the behaviour of its fan base by presenting qualitative services at its tracks.

Target Market.


One of the prospective target market of NASCAR was Hispanics; the young and growing population of United States. The market sector has excellent possible for NASCAR as the population was growing at a higher rate and it was expected to become thrice after forty years and the section has increasing wealth rate with about $1 trillion of wealth in 2014.


Kids are also among the prospective target market segment for NASCAR, as they are more linked socially than other groups. Developing fan base amongst kids can supply a potential increase in the variety of fans for racing due to their connectivity. Kids invest the majority of their times in utilizing mobile phones and playing video games. Automobile racing video games established by Identifying And Realizing Investments In Eastern Europe B Case Study Solution can be a potential source of getting attention of kids towards NASCAR track racing. NASCAR's digital functions related to kids are not capable of getting the attention. NASCAR requires more attention towards tailoring and improving its digital functions to attract the kids target audience.

This big expense makes the sector potential for NASCAR marketing strategy of increasing its fan base. The market section considers NASCAR as a company lacking in creating a multiculturalism environment. NASCAR needs to take different actions to enhance the experience of Generation Y customers in its events.

5 C's of Marketing

5 C's of marketing assists in taking choices concerning marketing.


It requires to make PESTLE analysis in order to understand climate or context in which NASCAR is working. PESTLE means political, financial, social, technical, legal and ecological and is mentioned above.


NASCAR is an automobile racing business with having USP of high quality automobile racing with a global structure. Its sector is sports group and occasions. Its target audience is males in the age of 15-60 years. Business has actually closed business culture and having non-interventionist technique.


Collaborations consists of suppliers, providers and alliances of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis. It is worked together with various racing groups which are participating in racing. It likewise teamed up with Turners Sport for digital rights. NASCAR utilized to make money check of around $15 million annually from Turner Sports. There are variety of cons behind this offer. For example NASCAR needed to get approval from Turner Sport if it want to create its Facebook page, twitter account or perhaps mobile application. Turner Sport likewise had rights of every single video which is shoot during race at track.


The client of Identifying And Realizing Investments In Eastern Europe B Case Study Analysis are its audiences. They target customers with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their children and develop generational loyalty.


Teams usually represents sponsors in NASCAR and the medium of advertising is chauffeurs. These chauffeurs can go against NASCAR if they got much better opportunity in terms of prizes and tv exposure.

Marketing Methods.

1. Establishing and Keeping Facebook Page.
Among the possible target markets sections for NASCAR is Hispanics which is the growing population section of U.S.A. but unfortunately NASCAR had been not able to draw in the this targeted segment. In order to draw in the young growing generation the NASCAR must market by utilizing social networks like Facebook. It should develop a Facebook page containing the info relating to the races and the areas of tracks to make the consumer informative about the core operations of Identifying And Realizing Investments In Eastern Europe B Case Study Help. It should likewise update its Facebook page on everyday basis to supply details about its upcoming occasions. This would make the target audience segment more informative about business and would lead to drawing in big fans base.
2. Establishing and Upgrading Accounts of Key Drivers.
Identifying And Realizing Investments In Eastern Europe B Case Study Solution motorists has a low star power as compare to gamers of other sports. The bad contacts with fans result in less destination of viewers towards the racers and a low star power. Star power is a crucial element for attracting audiences towards tracks and towards television.
3. Developing New Games and improving existing games for kids.
In order to draw in these kids, NASCARA needs to enhance its present racing video games by presenting customization in the automobiles i.e. altering colours, choice of speed, introducing group racing in the video game, using much better graphics related to the racing tracks and presenting numerous levels in the game. All these modifications in the current game would provide much better experience to kids.
In addition to it, NASCAR should also build new video games connected to racing like kids racing with kids characters as motorists, cartoon racing with racing between numerous animation characters with an option of picking the preferred cartoon character for the kids. These methods would make it possible for the company to bring in one of its possible target segments.
4. Presenting multiculturalism at occasions.
Identifying And Realizing Investments In Eastern Europe B Case Study Help occasions are consisted of fans with really few cultural diversity, due to cost of arrival in events, making it unsightly for the clients viewing sport events as get-togethers i.e. Generation Y consumers. As the Generation Y customers are a potential target audience for NASCAR, therefore the company ought to take particular steps to attract this possible target market. It must adopt techniques to draw in the customers far from the tracks location with various culture. The strategy to do so could be providing unique discounts on tickets or complimentary tickets to audiences coming from a particular range or from another state. It would increase multiculturalism of the fans and would make Generation Y consumers more pleased.
5. Improving Customer Experience at Tracks.
Identifying And Realizing Investments In Eastern Europe B Case Study Solution needs to deal with facilities and amenities at tracks since on the race day audiences got disappointed. Audiences have many expectations from NASCAR because in exact same market other business are offering better services than NASCAR. Then its fans might shifted to its competitors, if NASCAR do not work on this issue. According to fans there were not adequate facilities were offered as compare to other sports suppliers. So NASCAR should make certain that it offer appropriate facilities that includes cleaned washrooms, comfy seating plan. They should likewise supply WIFI services and ease of access of credit cards throughout that track. It must be also make certain that there are enough jumbo turns put at all required locations. There need to be likewise food stalls that supply quality food to audiences. In this way audiences will be having pleasant experience at the day of occasion. (See Appendix B).

Marketing Spending plan

Marketing budget plan made on the basis of the above methods for the period of 5 years from 2011 to 2015, shows the expense associated data for the marketing methods. It can be seen that strategy 5 of enhancing customer experience at tracks would require greatest preliminary financial investment and expense and method 4 of introducing multiculturalism will need least expensive preliminary investment with lowest even more per year expense.
KEEP IN MIND: The worths about expense are assumed on rational basis due the lack of figures and facts related to cost in the case research study. Inflation rate of United States is assumed to be 10%.

On the basis of deep analysis of the internal and external factors of Identifying And Realizing Investments In Eastern Europe B Case Study Help triggering the decrease of tv viewership rate and participation rate at tracks, the above marketing methods are recommended to NASCAR to increase its fan base in long run. These techniques would manage internal factors like bad client experience at tracks, insufficient social networks marketing, incapable digital medias like games, absence of culturalisms at tracks and so on, as well as with external elements like moving of fans towards other sports, demographical modifications in America and altering domesticity designs.