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Linking Actions To Profits In Strategic Decision Making Case Study Solution & Analysis


Introduction

Linking Actions To Profits In Strategic Decision Making Case Study Help (National Association for Stock Car Vehicle Racing) is an organization carrying out series of Stock Automobile racing in United States and serving as a sanctioning body for driving the rules for Stock Car Racing. The company was founded in 1947, by "Big Costs" France. NASCAR organize Stock Vehicle Racing occasions in United States with the existence of about 130000 viewers on average in 2005. It likewise transmitted its events in about 150 nations. Stock Cars And Truck Racing by NASCAR is the 2nd biggest spectator sport, with greatest number of sponsors. It has about 500 sponsors contributing billions of dollars in its profits. The other sources of profits for Linking Actions To Profits In Strategic Decision Making Case Study Help includes; 10% of the total income from tv rights, sanctioning charges i.e. $1-2 million per race, and licencing NASCAR brand to companies.

NASCAR has a closed corporate culture with the non-interventionist technique. Nevertheless this non collaborative approach brings tensions in the sport. The building of Car of Tomorrow by Linking Actions To Profits In Strategic Decision Making Case Study Analysis, with an objective of safety for the drivers, brought different stress amongst the stakeholders of the sport.

The interaction audit, carried out in 2010, revealed that despite the reality that the company extremely rely on the interactions in between its stakeholders, there was no recognizable company interaction technique. (

The audit mentioned numerous lacking of NASCAR in terms of absence of internal integration, absence of fan management method and lack of social and digital media of marketing. The business has complex community with independent tracks, motorists and groups. This structure with closed corporate culture bring various challenges in accelerating a modification. Other partners in ecosystem includes the media networks i.e. television and radio, and business marketers.

Linking Actions To Profits In Strategic Decision Making Case Study Analysis audiences was highly loyal to the sport and the brand names related to the NASCAR, making it appealing for sponsors and business online marketers.

Problem Statement.

The business is currently dealing with the problem of declining rates of participation at racing tracks and rates of tv audiences. This can put a considerable influence on its revenues from sponsors, media rights, and from other sources of profits.

Situational Analysis.

Although the company was quite effective till 2005 with its standard marketing methods, but right after 2005 the business begins facing various problems consisting of decline of its fan base. A number of external as well as internal factors are responsible for the decline. Internal aspects consist of; inadequate investment in social networks and other digital medias of.

Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their children and produce generational loyalty. However the household system in America was altering resulting in reduction of impact of married male fan base over their youngsters. Together with it perceptions about cars and truck was likewise altering with viewing automobile a vehicle to reach at point B from point A, rather than as an enjoyable task. Other obstacles for Linking Actions To Profits In Strategic Decision Making Case Study Help consists of the shift of its fans to other sports as they were enhancing their fan's experience enabling access to their broadcasts out of the houses through jumbo turns, Wi-Fi gain access to, and so on. These all challenges were tending the business to revise its marketing techniques.

SWOT Analysis.

Strengths.


In SWOT analysis, strengths defined as company's qualities which are different from its competitors. These are company's core proficiencies on which business efficiency or company success based on. Linking Actions To Profits In Strategic Decision Making Case Study Analysis core competencies includes it has rights of dictating guidelines as sanctioning body. Regulations and rules regarding professional stock vehicle racing are dictated by NASCAR like if any group with required abilities and resources can enter into races by following rules and guidelines determined by NASCAR. NASCAR has monopoly it this element. Its strengths likewise includes that it has title of second largest spectator sport in the United States with having more fortune 500 sponsors based in US. Its races were utilized to broadcast in more than 150 nations all over the world with more than $56 million earnings. The primary sources of their revenues come from tv rights, sanctioning fees, sponsorship and licensing. It has longest season of 10 months and having ownership of three national series i.e. Camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has likewise big resource of fans and corporate sponsors. All the events of NASCAR are sponsored by corporates because of greatest brand name commitment of fans towards brands marketed by Linking Actions To Profits In Strategic Decision Making Case Study Analysis. (See Appendix A).

Weaknesses.

Weak points of NASCAR includes its close culture which is non collaborative. Linking Actions To Profits In Strategic Decision Making Case Study Solution develops Vehicle of Tomorrow without partnership so result is that motorists did not like that concept. It was likewise found that NASCAR had no efficient strategy for company interaction.

Opportunities.

Opportunities in SWOT analysis are external factors which can be beneficial to company or the external elements on which business is having competitive benefit. NASCAR generally utilized to rely on traditional media sources like regional paper for publicity of its sports. Normally these standard media sources try to cover their house team and specific sort of occasions. NASCAR also came to know from these traditional media outlets that sport was challenging to cover. Media landscape likewise altered from traditional to digital landscape. Papers failed. NASCAR can deal with its capabilities to get optimal possible gain from this new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in digital and social media to get its benefits. Digital rights of NASCAR were also sold to Turner Sports. NASCAR utilized to make money check of around $15 million annually from Turner Sports. There are variety of cons behind this deal. For example Linking Actions To Profits In Strategic Decision Making Case Study Analysis needed to get approval from Turner Sport if it want to develop its Facebook page, twitter account or even mobile application. Turner Sport likewise had rights of each and every single video which is shoot throughout race at track. Then they are required to pay licensing costs to Turner Sport, if media sources like papers, magazines and cable channels desire to post videos of races on their particular pages. NASCAR can work on conditions and terms and attempt to work out with Turner Sports to get maximum benefits of it. Star power plays very crucial function in creating incomes from every sport. Nevertheless it was noted that Linking Actions To Profits In Strategic Decision Making Case Study Help is lagging in this area i.e. star power. For instance when sports fans were asked regarding popular stars and stars then NASCAR driver was not discovered even in leading twenty responses. So NASCAR can put efforts in this location too for earnings generation. They need to direct their motorists that how they can end up being sport stars. Four strategic focuses which are generated by research team can likewise be served as opportunity for NESCAR. These 4 strategic focuses compares and analysis Linking Actions To Profits In Strategic Decision Making Case Study Solution methods.

Hazards

Economic down turn was experienced in late 2000 which can be hazard for NASCAR since if there is financial down turn then individuals would be having less return on financial investment. Economic down turn also results in boost fuel prices which likewise affected NASCAR. Now if NASCAR make substantial financial investments in brand-new segments which are based on brand-new consumers then it may deal with unfavorable remarks from its core fan base.

Porter's Five Forces Analysis

It is crucial to comprehend market in which business is working due to the fact that NASCAR's bottom line i.e. net earnings is heavily depends on this. There are 5 forces that are used to determine success, intensity and appearance of NASCAR business.

Competitive Competition

These chauffeurs can go versus NASCAR if they got better opportunity in terms of rewards and tv direct exposure. If viewers enjoy other race cars and trucks and drivers more than NASCAR then viewers can move to those other intriguing automobiles and motorists. NASCAR might be having danger from its 2 direct rivals that is Solution 1 and Moto GP.

Supplier Power

If business shifts from one supplier to another, the supplier power suggests the number of suppliers are offered in market and what is the expense associated with provider. Due to the fact that chauffeurs with required resources and abilities are limited, in this industry there is supply monopoly.

Buyer Power

In the case of NASCAR customers are its audiences. Audiences can change to other rivals quickly since audiences will having low switching expense.

Threat of Substitution

Substitutes are referred as alternatives. The substitutes in this case can be other home entertainment suggests like viewers can move to other sports. There are wide variety of substitutes are readily available in this situation which suggests that risk of alternative is high.

Hazard of New Entry

In the case of NASCAR hazard of brand-new entry is low. They require to build automobiles and racing tracks and likewise needs to pay large amount to drivers for switching.

PESTEL Analysis

Political


As NASCAR is working in numerous markets so it needs to face various guidelines. It is likewise kept in mind that NASCAR has actually dealt with increased scrutiny concerning regulative. Every government has various top priority so NASCAR has to be prepared for it as top priority can be moved to other sector.

Affordable

Financial elements consists of tax rate, currency exchange rate, financial performance of that specific company, conditions of labour market, inflation rate and so on. Fortunes of the NASCAR and its rivals can be affected if there is government intervention in the marketing and sales sector. NASCAR can utilize capabilities of employees to produce brand-new chances and enhance existing opportunities.

Social

Every society is different from each other. Each has various social worths and norms. It helps in understanding regarding society and choice of clients. Social factors includes traditions, culture, mindsets towards specific services and products, demographics, standards, interests etc. It can be concluded that advertising through other ways instead of conventional (i.e. newspaper) can be chosen in this society.

Technical

Technology has influence on practically every service. It includes innovation in business method. In this case of Linking Actions To Profits In Strategic Decision Making Case Study Analysis it can be kept in mind that business are heavily investing for research and development. NASCAR needs to likewise work on its media rights policy with Turner Broadcasting System.

Legal

Since every nation has various legal terms and conditions, Legal plays an important function in every country. Linking Actions To Profits In Strategic Decision Making Case Study Help requires to be make sure that they safeguard their legal rights in every county so any business does not hurt to its legal rights.

Environmental

Environmental factors are also important for every company. NASCAR requires to make sure that its automobiles are not creating contamination more than appropriate level.

7 P's of Marketing

Item

The items of Linking Actions To Profits In Strategic Decision Making Case Study Solution in its product portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, approving guidelines for races and ad-space to corporate marketers during broadcast of NASCAR races. (Hanlon, 2018).

Cost.

Pricing strategy of NASCAR for its race events tickets is based upon the location and importance of the racing occasions. Together with race events tickets, NASCAR also charge various service fees to its stakeholders and earns revenue. For example it charged sanctioning fees of $1-2 million per race typically in 2005.

Promo.

Advertising strategy of Linking Actions To Profits In Strategic Decision Making Case Study Help is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races. The business is not completely relied upon its fan base for its promo and promote through regional radio stations too. The company has actually likewise adopted the merchandising media of promo, in which the business offers merchandises with its logo design.

Place.

NASCAR have its racing tracks in various cities in United States. The most crucial tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Auto Club Speedway in California and Darlington Raceway in South Carolina. It tries to perform its races in the majority of the cities in United States to comprehend across the country popularity.

People.

Nestle individuals strategy is consisted of providing better experience to its viewers, its fan base and to all of its stakeholders. People are a crucial element of Linking Actions To Profits In Strategic Decision Making Case Study Analysis A marketing method as its events are the source of entertainment for crowd. Its individuals method consists of efforts to provide better experience to its Fans, Race Drivers, Crew, Occasion Organizers and so on, all of which come under people technique of NASCAR.

Procedures.

A number of organisation processes are required to perform racing events in an effective method. These processes include; proper schedule of time, plan for viewers, selling tickets, arrangement of area for sponsors, handling logistics and so on. These all processes contribute I developing NASCAR image, enhancing spectators experience and increasing fan base.

Physical Evidence.

Crucial physical proofs for the NASCAR includes the presence of its racing tracks, stock vehicles and racing events. Together with it, its merchandising brand names consisting of tee shirts, caps, goodies and so on, likewise serve as a physical proof for NASCAR.

Item Life Process Assessment.

The racing events by NASCAR was presented on June 19, 1949. At the very first phase competitors for NASCAR was low, as the rivals drove the vehicles comparable to the cars driven by normal individuals.

Development.

After performing its very first race effectively the company moved towards developing its own tracks. The very first Linking Actions To Profits In Strategic Decision Making Case Study Help based track, namely the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by facility of more raceways consisting of Daytona International Speedway, which was opened in 1959. After the growth of racing tracks the company moved towards relaying its races on tv in 1979. The very first event relayed on tv was flag-to-flag protection of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 decades, he changed NASCAR from a regional Sport popular company into one with worldwide fan base. He initiated a new age of lucrative sponsorships and television agreements for NASCAR.

Maturity.

The maturity duration for NASCAR started with the efforts of William France Jr., with the business having wide range of earnings sources. The company has about 500 sponsors with relaying its occasions in about 150 countries. The company has large number of tracks in the majority of the cities of United States.

Decrease.

The decrease in the company's offerings began after 2005 with typical presence rate per race decreased by 22% from 2005 to 2010 and tv viewership rate declined by 30% from 2005 to 2010. The significant causes of decrease consist of the monetary crisis of 2008, which increased the expense of getting to tracks for audiences due to increasing fuel costs, and the moving of its fan base towards other sports.

Market Segmentation.

The marketplace division of Linking Actions To Profits In Strategic Decision Making Case Study Solution can be divided into four sections; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographic.

The geographical segmentation of Linking Actions To Profits In Strategic Decision Making Case Analysis is based upon the geographical presence of its tracks in various states and cities in United States, and the tv broadcasting of its occasions in different countries. The company has 23 tracks in about 20 states of America and has tv broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This large geographical segmentation provides the company regional along with international fan base.

Market.

The market segmentation of NASCAR is likewise highlydiverse based upon the gender, income and age of the customer. Its existing fan base is majorly consisted of male married fans with a typical age of 47 years and an income around $30-50 thousands. Presently NASCAR is trying to increase its target market to the young growing population and kinds. To increase the group sector of its market NASCAR should modify its marketing methods to bring in more age and lower its rates to enter in the marketplace section with a low average earnings.( htt1).

Psychographic.

The psychological characteristics of the majority of the fans are quite comparable. NASCAR has a fan base with a commitment. As soon as in a week, NASCAR fans perceive it compulsive to purchase tickets and see the races. 71% of them choose to purchase items with a NASCAR brand name. They are rather extrovert and are willing to join other fans while racing. They want quality racing with low price at practical location. Although Linking Actions To Profits In Strategic Decision Making Case Study Analysis has actually tried to increase the quality of its racing by presenting stage racing, they also have tried to lower costs and make the event easier by introducing live racing.

Behavioural.

Behavioural division of Linking Actions To Profits In Strategic Decision Making Case Study Analysis is based upon the behaviour of fans in terms of seeing the race reside on the tv or by entering the occasions. Presently, the fans choice is towards viewing the race in your home on television rather than going, as the consumer experience at NASCAR tracks is not favourable along with costly. This choice makes the rates for participation lower than the rates for tv viewers. NASCAR has to change the behaviour of its fan base by presenting qualitative services at its tracks.

Target Market.

Hispanics.

One of the potential target market of NASCAR was Hispanics; the young and growing population of United States. The market section has terrific prospective for NASCAR as the population was growing at a higher rate and it was expected to end up being thrice after forty years and the sector has increasing wealth rate with about $1 trillion of wealth in 2014.

Kids.

Kids are also one of the prospective target market sector for NASCAR, as they are more connected socially than other groups. Cars and truck racing games established by Linking Actions To Profits In Strategic Decision Making Case Study Help can be a prospective source of gaining attention of kids towards NASCAR track racing. NASCAR needs more attention towards personalizing and enhancing its digital features to bring in the kids target market.

This substantial expense makes the section capacity for NASCAR marketing method of increasing its fan base. The market section thinks about NASCAR as a company doing not have in creating a multiculturalism environment. NASCAR must take various steps to enhance the experience of Generation Y consumers in its events.

5 C's of Marketing

5 C's of marketing assists in taking decisions regarding marketing.

Climate/Context.

It needs to make PESTLE analysis in order to understand climate or context in which NASCAR is working. PESTLE stands for political, economic, social, technical, legal and environmental and is specified above.

Company.

NASCAR is an automobile racing business with having USP of high quality automobile racing with a global structure. Its sector is sports team and events. Its target audience is males in the age group of 15-60 years. Company has closed corporate culture and having non-interventionist method.

Cooperations.

Collaborations consists of suppliers, providers and alliances of Linking Actions To Profits In Strategic Decision Making Case Study Solution. It is collaborated with various racing teams which are participating in racing. It also collaborated with Turners Sport for digital rights. NASCAR used to get pay check of around $15 million annually from Turner Sports. There are variety of cons behind this offer. For instance NASCAR needed to get approval from Turner Sport if it want to produce its Facebook page, twitter account or even mobile application. Turner Sport likewise had rights of every single video which is shoot throughout race at track.

Clients.

The consumer of Linking Actions To Profits In Strategic Decision Making Case Study Analysis are its audiences. They target consumers with having age of 15-60 years. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their youngsters and develop generational loyalty.

Rivals.

Teams typically represents sponsors in NASCAR and the medium of advertising is chauffeurs. These chauffeurs can go versus NASCAR if they got better chance in terms of rewards and tv direct exposure.

Marketing Strategies.

1. Developing and Keeping Facebook Page.
Among the possible target audience sectors for NASCAR is Hispanics which is the growing population segment of U.S.A. however sadly NASCAR had actually been not able to attract the this targeted sector. In order to attract the young growing generation the NASCAR must market by using social networks like Facebook. It should establish a Facebook page consisting of the information concerning the races and the areas of tracks to make the customer informative about the core operations of Linking Actions To Profits In Strategic Decision Making Case Study Solution. It ought to likewise update its Facebook page on daily basis to supply info about its approaching occasions. This would make the target market segment more useful about business and would result in attracting big fans base.
2. Developing and Updating Accounts of Key Drivers.
Linking Actions To Profits In Strategic Decision Making Case Study Help motorists has a low star power as compare to gamers of other sports. The bad contacts with fans result in less tourist attraction of viewers towards the racers and a low star power. Star power is an essential aspect for attracting audiences towards tracks and towards television.
3. Establishing New Games and enhancing existing games for kids.
Kids invested most of their time on playing video games and using smartphones. But unfortunately, kids playing NASCARA have a worst experience of playing its games. As an outcome, they are less brought in towards the sport. In order to draw in these kids, NASCARA needs to improve its existing racing games by introducing modification in the cars and trucks i.e. altering colours, choice of speed, presenting group racing in the video game, using much better graphics connected to the racing tracks and presenting various levels in the video game. All these adjustments in the current video game would supply much better experience to kids.
Along with it, NASCAR needs to likewise develop brand-new games associated with racing like kids racing with kids characters as chauffeurs, cartoon racing with racing in between different cartoon characters with a choice of picking the preferred animation character for the kids. These methods would enable the business to draw in among its potential target sections.
4. Introducing multiculturalism at events.
NASCAR occasions are made up of fans with extremely few cultural diversity, due to cost of arrival in events, making it unsightly for the consumers viewing sport events as social celebrations i.e. Generation Y clients. As the Generation Y consumers are a potential target market for NASCAR, therefore the company must take specific steps to attract this possible target market.
5. Improving Client Experience at Tracks.
NASCAR must work on infrastructure and amenities at tracks because on the race day viewers got disappointed. Viewers have lots of expectations from Linking Actions To Profits In Strategic Decision Making Case Study Solution because in same industry other companies are providing much better services than NASCAR. IF NASCAR don't work on this problem then its fans might moved to its competitors.
Marketing Budget plan.
Marketing spending plan made on the basis of the above methods for the period of 5 years from 2011 to 2015, shows the cost associated information for the marketing strategies. (See Appendix B). It can be seen that method 5 of improving customer experience at tracks would require highest initial financial investment and expense and technique 4 of presenting multiculturalism will need most affordable preliminary investment with lowest even more each year expense. The business ought to prioritize the resource allocation on these methods on the basis of its available resources and the potential advantages which the method would supply.
NOTE: The worths about expense are assumed on logical basis due the absence of figures and facts related to cost in the case study. Inflation rate of United States is presumed to be 10%.

Suggestions.

On the basis of deep analysis of the internal and external factors of Linking Actions To Profits In Strategic Decision Making Case Study Analysis triggering the decrease of tv viewership rate and participation rate at tracks, the above marketing methods are recommended to NASCAR to increase its fan base in long term. These methods would manage internal factors like poor consumer experience at tracks, insufficient social media marketing, incapable digital medias like games, lack of culturalisms at tracks etc., along with with external aspects like moving of fans towards other sports, demographical changes in America and altering family life designs.

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