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Montefiore Medical Center Case Study Solution and Analysis


Intro

NASCAR (National Association for Stock Car Auto Racing) is an organization conducting series of Stock Automobile racing in United States and acting as a sanctioning body for driving the guidelines for Stock Automobile Racing. 2) Stock Car Racing by NASCAR is the second biggest viewer sport, with greatest number of sponsors. 1) The other sources of profits for Montefiore Medical Center Case Study Help includes; 10% of the total earnings from television rights, sanctioning fees i.e. $1-2 million per race, and licencing NASCAR brand to business.

NASCAR has a closed corporate culture with the non-interventionist method. The building of Vehicle of Tomorrow by NASCAR, with an intention of safety for the chauffeurs, brought numerous stress among the stakeholders of the sport.

The communication audit, carried out in 2010, revealed that in spite of the truth that business extremely rely on the interactions between its stakeholders, there was no identifiable business communication method. The market's target consumers, direction and objectives were all unidentified.

The audit pointed out different lacking of NASCAR in terms of absence of internal integration, absence of fan management technique and lack of digital and social media of marketing.

Montefiore Medical Center Case Study Help viewers was extremely loyal to the sport and the brand names connected with the NASCAR, making it appealing for sponsors and corporate marketers.

Issue Statement.

The company is currently dealing with the issue of declining rates of presence at racing tracks and rates of tv audiences. This can put a substantial influence on its earnings from sponsors, media rights, and from other sources of earnings.

Situational Analysis.

The business was quite successful till 2005 with its standard marketing techniques, however quickly after 2005 the company starts facing various problems consisting of decrease of its fan base. Numerous external as well as internal aspects are responsible for the decline. Internal factors include; inadequate investment in social networks and other digital medias of.

Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their children and produce generational commitment. The household system in America was altering resulting in reduction of impact of married male fan base over their youngsters. Together with it perceptions about automobile was likewise altering with viewing car a vehicle to reach at point B from point A, instead of as an enjoyable task. Other obstacles for Montefiore Medical Center Case Study Solution consists of the shift of its fans to other sports as they were improving their fan's experience allowing access to their broadcasts out of the houses through jumbo turns, Wi-Fi gain access to, and so on. These all difficulties were tending the business to modify its marketing strategies.

SWOT Analysis.

Strengths.


In SWOT analysis, strengths defined as business's qualities which are different from its competitors. These are business's core competencies on which company performance or company success based on. Montefiore Medical Center Case Study Help core proficiencies includes it has rights of determining guidelines as approving body. Guidelines and guidelines regarding expert stock automobile racing are dictated by NASCAR like if any group with required abilities and resources can participate in races by following guidelines and guidelines determined by NASCAR. NASCAR has monopoly it this aspect. Its strengths also includes that it has title of second biggest spectator sport in the United States with having more fortune 500 sponsors based in United States. Its races were utilized to transmit in more than 150 nations around the globe with more than $56 million profits. The main sources of their earnings originate from television rights, sanctioning fees, sponsorship and licensing. It has longest season of 10 months and having ownership of three nationwide series i.e. Camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has likewise large resource of fans and corporate sponsors. Due to the fact that of most significant brand loyalty of fans towards brand names advertised by NASCAR, all the occasions of NASCAR are sponsored by corporates. (See Appendix A).

Weak points.

Weaknesses in SWOT Analysis are thought about as external factors. Weaknesses consists of the factors that stops business to carry out at needed level of performance. Weaknesses of NASCAR includes its close culture which is non collaborative. They have non-interventionist approach. They usually utilized to form guidelines and other needed processes without intervention of others which leads to poor collaboration. For example NASCAR develops Vehicle of Tomorrow without partnership so result is that chauffeurs did not like that principle. As this is racing sport so covering of sports by media is also tough. It was likewise discovered that NASCAR had no reliable strategy for service interaction. They do not know how to handle issue if it took place off track. Ineffective company communication leads to that they do not have clear instructions for their long term objectives. They don't understand that where they wish to see this sport in future.

Opportunities.

Opportunities in SWOT analysis are external aspects which can be favourable to business or the external factors on which company is having competitive advantage. NASCAR typically used to count on traditional media sources like regional paper for publicity of its sports. Generally these standard media sources try to cover their house group and certain type of occasions. NASCAR likewise familiarized from these conventional media outlets that sport was challenging to cover. Media landscape likewise changed from standard to digital landscape. Newspapers went out of business. NASCAR can deal with its capabilities to get maximum possible gain from this new digital landscape. NASCAR have underinvestment in digital resources. It can capitalize in digital and social media to get its benefits. Digital rights of NASCAR were likewise offered to Turner Sports. NASCAR utilized to get pay check of around $15 million annually from Turner Sports. There are number of cons behind this offer. For example Montefiore Medical Center Case Study Analysis had to get approval from Turner Sport if it wish to create its Facebook page, twitter account or perhaps mobile application. Turner Sport also had rights of every single video which is shoot throughout race at track. If media sources like papers, publications and cable channels wish to publish videos of races on their particular pages then they are required to pay licensing fees to Turner Sport. So NASCAR can deal with conditions and terms and attempt to work out with Turner Sports to get optimal benefits of it. Star power plays extremely crucial role in generating revenues from every sport. It was kept in mind that NASCAR is lagging in this area i.e. star power. When sports fans were asked concerning popular stars and stars then NASCAR driver was not discovered even in top twenty responses. So NASCAR can put efforts in this area too for profits generation. They must direct their chauffeurs that how they can become sport stars. 4 strategic focuses which are generated by research team can also be served as chance for NESCAR. These four strategic focuses compares and analysis Montefiore Medical Center Case Study Solution methods.

Risks

Economic down turn was experienced in late 2000 which can be hazard for NASCAR because if there is financial down turn then individuals would be having less return on financial investment. Economic down turn likewise results in boost fuel prices which likewise affected NASCAR. Now if NASCAR make considerable financial investments in new segments which are based on new clients then it may face unfavorable comments from its core fan base.

Porter's 5 Forces Analysis

Porter's 5 forces is a model that is utilized to evaluate market in which business is working. It helps in identifying what are strengths and weak point of any specific market. It recommend that every market is different from one another. Because NASCAR's bottom line i.e. net profit is greatly depends on this, it is important to comprehend industry in which company is working. There are 5 forces that are used to determine profitability, intensity and attractiveness of Montefiore Medical Center Case Study Solution organisation.

Competitive Rivalry

This force shows ability of competitors. Groups usually represents sponsors in NASCAR and the medium of marketing is motorists. Therefore it can be stated that motorists and race cars and trucks are rivals. If they got better opportunity in terms of prizes and tv exposure, these motorists can go against Montefiore Medical Center Case Study Help. If viewers enjoy other race automobiles and chauffeurs more than NASCAR then audiences can shift to those other fascinating cars and drivers. NASCAR could be having danger from its 2 direct competitors that is Solution 1 and Moto GP. They require to produce competitive benefits for chauffeurs so they don't shift to other competitors.

Supplier Power

The provider power indicates the variety of providers are readily available in market and what is the cost related to provider if business shifts from one supplier to another. In this market there is supply monopoly since motorists with required skills and resources are limited.

Buyer Power

In the case of NASCAR clients are its viewers. Viewers can change to other competitors easily since viewers will having low switching cost.

Threat of Alternative

Replacements are referred as options. The replacements in this case can be other entertainment suggests like audiences can shift to other sports. There are wide range of alternatives are offered in this scenario which suggests that threat of substitute is high.

Threat of New Entry

In the case of NASCAR hazard of new entry is low. They require to develop vehicles and racing tracks and also requires to pay large quantity to chauffeurs for changing.

PESTEL Analysis

Political


As NASCAR is working in numerous markets so it needs to face different regulations. It is likewise kept in mind that NASCAR has faced increased scrutiny relating to regulatory. Every government has various concern so NASCAR has actually to be prepared for it as top priority can be shifted to other sector.

Cost-effective

Economic factors includes tax rate, exchange rate, economic performance of that specific business, conditions of labour market, inflation rate etc. Fortunes of the NASCAR and its rivals can be affected if there is government intervention in the marketing and sales sector. NASCAR can utilize abilities of staff members to develop new chances and enhance existing opportunities.

Social

Each has various social values and standards. It assists in comprehending regarding society and preference of consumers.

Technical

In this case of NASCAR it can be kept in mind that companies are greatly investing for research study and development. NASCAR should also work on its media rights policy with Turner Broadcasting System.

Legal

Legal plays a crucial role in every nation due to the fact that every nation has various legal conditions. Montefiore Medical Center Case Study Solution requires to be ensure that they secure their legal rights in every county so any company does not damage to its legal rights.

Environmental

Ecological factors are likewise crucial for every company. Due to the fact that normally governments don't permit those service which can damage to environment. These ecological aspects includes laws regarding pollution, environment change, safe garbage disposal, policies relating to insurance coverage etc. NASCAR requires to make certain that its cars are not creating pollution more than acceptable level.

7 P's of Marketing

Product

The products of Montefiore Medical Center Case Study Help in its product portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, sanctioning rules for races and ad-space to corporate online marketers throughout broadcast of NASCAR races. (Hanlon, 2018).

Rate.

Pricing strategy of NASCAR for its race occasions tickets is based upon the location and significance of the racing occasions. In addition to race events tickets, NASCAR likewise charge different service charge to its stakeholders and earns income. It charged sanctioning costs of $1-2 million per race on average in 2005.

Promo.

Advertising method of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of viewers for NASCAR races.

Place.

NASCAR have its racing tracks in various cities in United States. The most essential tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Auto Club Speedway in California and Darlington Raceway in South Carolina. It attempts to perform its races in the majority of the cities in United States to grasp across the country popularity.

People.

Nestle individuals method is comprised of supplying much better experience to its audiences, its fan base and to all of its stakeholders. People are an essential element of Montefiore Medical Center Case Study Analysis A marketing strategy as its events are the source of home entertainment for crowd. Its individuals strategy includes efforts to supply better experience to its Fans, Race Drivers, Team, Occasion Organizers etc., all of which come under people technique of NASCAR.

Processes.

A number of organisation processes are required to carry out racing occasions in an efficient way. These processes consist of; correct schedule of time, plan for viewers, selling tickets, arrangement of space for sponsors, handling logistics and so on. These all procedures contribute I developing NASCAR image, enhancing viewers experience and increasing fan base.

Physical Proof.

Most important physical proofs for the NASCAR includes the presence of its racing tracks, stock vehicles and racing occasions. Along with it, its retailing brand names including tee shirts, caps, goodies etc., also serve as a physical proof for NASCAR.

Item Life Process Evaluation.

The racing events by NASCAR was presented on June 19, 1949. At the very first stage competitors for NASCAR was low, as the rivals drove the cars and trucks comparable to the cars driven by regular individuals.

Growth.

The first NASCAR based track, namely the Darlington Raceway track, was initiated in 1950 in South Carolina. After the growth of racing tracks the company moved towards broadcasting its races on television in 1979.

In 1972, William France Jr., became the president of NASCAR and n about 3 years, he changed NASCAR from a regional Sport popular organization into one with worldwide fan base. He started a brand-new era of rewarding sponsorships and tv agreements for NASCAR.

Maturity.

The maturity period for NASCAR started with the efforts of William France Jr., with the business having wide variety of revenue sources. The company has about 500 sponsors with transmitting its events in about 150 nations. The business has a great deal of tracks in the majority of the cities of United States.

Decrease.

The decline in the business's offerings began after 2005 with typical presence rate per race declined by 22% from 2005 to 2010 and tv viewership rate decreased by 30% from 2005 to 2010. The major reasons for decline consist of the financial crisis of 2008, which increased the expense of arriving at tracks for audiences due to increasing fuel rates, and the moving of its fan base towards other sports.

Market Segmentation.

The marketplace segmentation of Montefiore Medical Center Case Study Help can be divided into four sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographic.

The geographical division of Montefiore Medical Center Case Help is based upon the geographical existence of its tracks in numerous states and cities in United States, and the tv broadcasting of its occasions in numerous nations. The company has 23 tracks in about 20 states of America and has tv broadcast through different Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This large geographical division supplies the business regional as well as international fan base.

Demographic.

The market division of NASCAR is also highlydiverse based upon the gender, earnings and age of the customer. Its present fan base is majorly consisted of male married fans with an average age of 47 years and an income around $30-50 thousands. Presently NASCAR is attempting to increase its target market to the young growing population and kinds. To increase the demographic segment of its market NASCAR need to revise its marketing techniques to bring in more age and lower its prices to go into in the marketplace segment with a low typical earnings.( htt1).

Psychographic.

The psychological characteristics of the majority of the fans are quite similar. NASCAR has a fan base with a commitment. NASCAR fans view it compulsive to acquire tickets and see the races once in a week. 71% of them prefer to purchase items with a NASCAR brand name. They are quite extrovert and want to join other fans while racing. They desire quality racing with low rate at practical place. NASCAR has actually attempted to increase the quality of its racing by presenting phase racing, they also have actually tried to lower costs and make the occasion more convenient by introducing live racing.

Behavioural.

Behavioural division of NASCAR is based upon the behaviour of fans in terms of seeing the race live on the television or by going in the occasions. Currently, the fans choice is towards viewing the race at home on tv rather than going, as the customer experience at NASCAR tracks is not beneficial as well as pricey.

Target audience.

Hispanics.

One of the potential target market of NASCAR was Hispanics; the young and growing population of United States. The market section has terrific prospective for NASCAR as the population was growing at a greater rate and it was anticipated to end up being thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014.

Kids.

Kids are also one of the potential target audience section for NASCAR, as they are more linked socially than other groups. Producing fan base among kids can supply a possible boost in the number of fans for racing due to their connection. Kids invest the majority of their times in playing and utilizing smart devices computer game. Car racing video games developed by Montefiore Medical Center Case Study Solution can be a possible source of getting attention of kids towards NASCAR track racing. Nevertheless, NASCAR's digital features related to kids are not capable of gaining the attention. NASCAR needs more attention towards customizing and improving its digital features to bring in the kids target market.

This substantial expenditure makes the section potential for NASCAR marketing strategy of increasing its fan base. The market segment considers NASCAR as a company lacking in producing a multiculturalism atmosphere. NASCAR needs to take various actions to improve the experience of Generation Y customers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking choices concerning marketing. These 5 C's needs to be evaluated properly for taking any marketing decision. These 5 C's represent Climate, Company, Collaborators, Rivals and consumers.

Climate/Context.

It needs to make PESTLE analysis in order to understand environment or context in which NASCAR is working. PESTLE stands for political, financial, social, technical, environmental and legal and is mentioned above.

Business.

NASCAR is an automobile racing company with having USP of high quality automobile racing with a global structure. Its sector is sports group and events. Its target audience is males in the age of 15-60 years. Company has closed corporate culture and having non-interventionist approach.

Cooperations.

Collaborations includes distributors, suppliers and alliances of Montefiore Medical Center Case Study Solution. It is teamed up with various racing groups which are taking part in racing. It likewise teamed up with Turners Sport for digital rights. NASCAR used to make money check of around $15 million annually from Turner Sports. There are number of cons behind this offer. NASCAR had to get approval from Turner Sport if it want to create its Facebook page, twitter account or even mobile application. Turner Sport also had rights of every single video which is shoot throughout race at track.

Clients.

The customer of Montefiore Medical Center Case Study Help are its viewers. They target consumers with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their children and create generational commitment.

Rivals.

Teams normally represents sponsors in NASCAR and the medium of advertising is motorists. These drivers can go against NASCAR if they got much better chance in terms of prizes and television direct exposure.

Marketing Techniques.

1. Preserving and developing Facebook Page.
One of the prospective target markets sectors for NASCAR is Hispanics which is the growing population sector of U.S.A. however unfortunately NASCAR had been unable to draw in the this targeted section. It needs to establish a Facebook page including the information concerning the races and the places of tracks to make the consumer helpful about the core operations of NASCAR.
2. Developing and Updating Accounts of Key Drivers.
Montefiore Medical Center Case Study Help drivers has a low star power as compare to players of other sports. The poor contacts with fans result in less attraction of audiences towards the racers and a low star power. Star power is a crucial aspect for bring in audiences towards tracks and towards television.
3. Establishing New Games and improving present games for kids.
Kids spent most of their time on playing video games and utilizing smartphones. Regrettably, kids playing NASCARA have a worst experience of playing its video games. As an outcome, they are less brought in towards the sport. In order to attract these kids, NASCARA ought to enhance its present racing games by presenting personalization in the vehicles i.e. changing colours, choice of speed, presenting group racing in the video game, using much better graphics associated with the racing tracks and introducing different levels in the video game. All these adjustments in the current game would provide much better experience to kids.
Along with it, NASCAR needs to likewise build brand-new games connected to racing like kids racing with kids characters as chauffeurs, cartoon racing with racing between numerous animation characters with an option of choosing the favourite animation character for the kids. These techniques would allow the business to draw in one of its possible target segments.
4. Presenting multiculturalism at events.
Montefiore Medical Center Case Study Solution events are consisted of fans with extremely few multiculturalism, due to expense of arrival in occasions, making it unsightly for the customers perceiving sport events as social occasions i.e. Generation Y clients. As the Generation Y clients are a possible target audience for NASCAR, therefore the company should take specific measures to attract this possible target market. It ought to embrace methods to attract the customers far from the tracks place with various culture. The technique to do so might be supplying special discounts on tickets or free tickets to viewers originating from a particular distance or from another state. It would increase multiculturalism of the fans and would make Generation Y clients more pleased.
5. Improving Consumer Experience at Tracks.
NASCAR should work on infrastructure and features at tracks since on the race day viewers got disappointed. Audiences have numerous expectations from Montefiore Medical Center Case Study Help because in exact same industry other business are providing much better services than NASCAR. IF NASCAR don't work on this concern then its fans may moved to its rivals.
Marketing Spending plan.
Marketing budget made on the basis of the above methods for the period of 5 years from 2011 to 2015, reveals the cost related information for the marketing techniques. (See Appendix B). It can be seen that strategy 5 of enhancing customer experience at tracks would require greatest initial investment and expense and method 4 of presenting multiculturalism will require least expensive initial investment with most affordable even more annually expense. The business must focus on the resource allowance on these techniques on the basis of its available resources and the prospective advantages which the method would provide.
KEEP IN MIND: The values about cost are presumed on rational basis due the lack of figures and truths related to cost in the event study. Inflation rate of United States is assumed to be 10%.

Recommendations.

On the basis of deep analysis of the internal and external elements of Montefiore Medical Center Case Study Help triggering the decrease of television viewership rate and attendance rate at tracks, the above marketing techniques are suggested to NASCAR to increase its fan base in long run. These techniques would deal with internal factors like bad client experience at tracks, insufficient social networks marketing, incapable digital medias like video games, absence of culturalisms at tracks and so on, in addition to with external elements like moving of fans towards other sports, demographical modifications in America and changing family life styles.

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