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Note On Pre Money And Post Money Valuation Ab Case Study Solution and Analysis


Introduction

NASCAR (National Association for Stock Cars And Truck Automobile Racing) is an organization performing series of Stock Vehicle racing in United States and acting as an approving body for driving the guidelines for Stock Vehicle Racing. 2) Stock Car Racing by NASCAR is the second biggest viewer sport, with greatest number of sponsors. 1) The other sources of earnings for Note On Pre Money And Post Money Valuation Ab Case Study Help consists of; 10% of the total earnings from television rights, approving fees i.e. $1-2 million per race, and licencing NASCAR brand to business.

NASCAR has a closed business culture with the non-interventionist approach. This non collective method brings stress in the sport. The structure of Cars and truck of Tomorrow by Note On Pre Money And Post Money Valuation Ab Case Study Analysis, with an objective of security for the chauffeurs, brought numerous tensions among the stakeholders of the sport.

The communication audit, carried out in 2010, revealed that in spite of the reality that the business highly depend on the interactions in between its stakeholders, there was no recognizable service interaction technique. The market's target consumers, instructions and goals were all unknown.

The audit pointed out numerous lacking of NASCAR in terms of lack of internal combination, absence of fan management method and absence of digital and social media of marketing.

Note On Pre Money And Post Money Valuation Ab Case Study Analysis viewers was highly faithful to the sport and the brand names associated with the NASCAR, making it appealing for sponsors and business online marketers.

Issue Statement.

The business is currently dealing with the problem of decreasing rates of participation at racing tracks and rates of tv viewers. This can put a significant influence on its profits from sponsors, media rights, and from other sources of revenue.

Situational Analysis.

The business was quite successful till 2005 with its standard marketing techniques, but soon after 2005 the company starts facing different issues including decrease of its fan base. Several external as well as internal elements are accountable for the decline. Internal aspects include; inadequate investment in social networks and other digital medias of.

Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their youngsters and develop generational loyalty. The family system in America was changing resulting in decrease of influence of married male fan base over their children. In addition to it understandings about car was likewise altering with viewing vehicle an automobile to reach at point B from point A, instead of as a fun job. Other challenges for Note On Pre Money And Post Money Valuation Ab Case Study Help consists of the shift of its fans to other sports as they were enhancing their fan's experience allowing access to their broadcasts out of the homes through jumbo turns, Wi-Fi access, etc. These all difficulties were tending the business to revise its marketing techniques.

SWOT Analysis.

Strengths.


NASCAR core proficiencies includes it has rights of dictating guidelines as sanctioning body. Guidelines and regulations relating to expert stock automobile racing are determined by NASCAR like if any group with required abilities and resources can enter into races by following rules and regulations dictated by NASCAR. All the events of NASCAR are sponsored by corporates due to the fact that of greatest brand commitment of fans toward brands promoted by Note On Pre Money And Post Money Valuation Ab Case Study Analysis.

Weaknesses.

Weaknesses of NASCAR includes its close culture which is non collective. Note On Pre Money And Post Money Valuation Ab Case Study Help develops Car of Tomorrow without cooperation so result is that motorists did not like that concept. It was likewise found that NASCAR had no effective method for service communication.

Opportunities.

NASCAR normally utilized to rely on conventional media sources like local paper for publicity of its sports. NASCAR also came to know from these conventional media outlets that sport was difficult to cover. When sports fans were asked regarding popular celebs and stars then NASCAR chauffeur was not found even in leading twenty actions.

Risks

Economic down turn was experienced in late 2000 which can be danger for NASCAR because if there is financial down turn then people would be having less return on financial investment. Economic down turn likewise results in boost fuel prices which also impacted NASCAR. Now if NASCAR make substantial financial investments in new sections which are based on brand-new consumers then it may deal with unfavorable remarks from its core fan base.

Porter's Five Forces Analysis

Porter's 5 forces is a design that is utilized to analyse market in which company is working. It helps in identifying what are strengths and weakness of any specific industry. It recommend that every market is various from one another. Because NASCAR's bottom line i.e. net profit is heavily depends on this, it is crucial to understand market in which business is working. There are 5 forces that are used to identify success, intensity and beauty of Note On Pre Money And Post Money Valuation Ab Case Study Help service.

Competitive Rivalry

These motorists can go versus NASCAR if they got better opportunity in terms of rewards and television direct exposure. If viewers enjoy other race automobiles and chauffeurs more than NASCAR then viewers can move to those other intriguing cars and motorists. NASCAR could be having danger from its two direct rivals that is Solution 1 and Moto GP.

Supplier Power

If business shifts from one provider to another, the supplier power suggests the number of providers are available in industry and what is the cost associated with provider. In this market there is supply monopoly due to the fact that chauffeurs with needed abilities and resources are limited.

Purchaser Power

This force is regarding to customers that is it simple for customers to move to other items. Then clients are less most likely to switch, if there is more changing cost is associated. In the case of NASCAR consumers are its audiences. Audiences can change to other rivals easily due to the fact that viewers will having low switching expense.

Danger of Alternative

Substitutes are referred as alternatives. The alternatives in this case can be other home entertainment means like viewers can shift to other sports. There are wide variety of replacements are available in this scenario which recommends that threat of replacement is high.

Hazard of New Entry

It is defined as how it is simple for any business to go into in that particular industry. In the case of Note On Pre Money And Post Money Valuation Ab Case Study Solution threat of brand-new entry is low. If any business needs to enter in this business than they have to make heavy financial investments, due to the fact that. They need to build vehicles and racing tracks and likewise requires to pay hefty total up to chauffeurs for switching.

PESTEL Analysis

Political


It can not be concluded from case research study that there would be modification in resource allocations. NASCAR had got benefit from lower taxation policies which leads to increasing in earnings. So they made heavy investments in the research study and advancement. As NASCAR is operating in different markets so it requires to deal with various regulations. It is likewise noted that Note On Pre Money And Post Money Valuation Ab Case Study Analysis has actually dealt with increased analysis relating to regulative. Every government has various top priority so NASCAR needs to be gotten ready for it as top priority can be shifted to other sector.

Cost-effective

Economic aspects consists of taxation rate, currency exchange rate, economic performance of that specific company, conditions of labour market, inflation rate etc. Fortunes of the NASCAR and its rivals can be affected if there is government intervention in the marketing and sales sector. NASCAR can take advantage of capabilities of employees to develop brand-new opportunities and improve existing opportunities.

Social

Every society is different from each other. Each has different social values and norms. It helps in understanding regarding society and preference of customers. Social factors consists of customs, culture, mindsets towards particular product and services, demographics, standards, interests etc. It can be concluded that marketing through other ways rather than traditional (i.e. paper) can be preferred in this society.

Technical

Innovation has effect on almost every organisation. It consists of development in organisation strategy. In this case of Note On Pre Money And Post Money Valuation Ab Case Study Analysis it can be kept in mind that business are greatly spending for research and development. NASCAR ought to also deal with its media rights policy with Turner Broadcasting System.

Legal

Legal plays a crucial function in every nation since every country has various legal terms. Note On Pre Money And Post Money Valuation Ab Case Study Solution requires to be ensure that they protect their legal rights in every county so any business does not damage to its legal rights.

Environmental

Environmental elements are likewise important for every business. NASCAR requires to make sure that its cars are not creating contamination more than acceptable level.

7 P's of Marketing

Product

The items of Note On Pre Money And Post Money Valuation Ab Case Study Solution in its item portfolio are; racing events tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, sanctioning rules for races and ad-space to corporate marketers throughout broadcast of NASCAR races. (Hanlon, 2018).

Rate.

Rates method of NASCAR for its race events tickets is based upon the place and value of the racing occasions. Along with race occasions tickets, NASCAR also charge different service fees to its stakeholders and earns income. For example it charged approving fees of $1-2 million per race usually in 2005.

Promo.

Advertising strategy of Note On Pre Money And Post Money Valuation Ab Case Study Help is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races. The company is not completely relied upon its fan base for its promo and promote through local radio stations too. The company has likewise adopted the retailing media of promotion, in which the company sells products with its logo design.

Location.

NASCAR have its racing tracks in different cities in United States. The most essential tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Automobile Club Speedway in California and Darlington Raceway in South Carolina. It tries to conduct its races in most of the cities in United States to understand across the country popularity.

Individuals.

Nestle people technique is consisted of offering better experience to its viewers, its fan base and to all of its stakeholders. People are an essential element of Note On Pre Money And Post Money Valuation Ab Case Study Solution A marketing method as its occasions are the source of home entertainment for crowd. Its individuals technique includes efforts to offer much better experience to its Fans, Race Drivers, Crew, Occasion Organizers and so on, all of which come under individuals strategy of NASCAR.

Procedures.

Numerous service processes are required to perform racing occasions in an effective method. These processes consist of; correct schedule of time, plan for spectators, selling tickets, arrangement of area for sponsors, handling logistics etc. These all procedures contribute I building NASCAR image, improving viewers experience and increasing fan base.

Physical Evidence.

Most important physical proofs for the NASCAR consists of the presence of its racing tracks, stock vehicles and racing events. In addition to it, its merchandising brand names consisting of t-shirts, caps, goodies and so on, likewise act as a physical proof for NASCAR.

Product Life Cycle Assessment.

The racing events by Note On Pre Money And Post Money Valuation Ab Case Study Analysis was introduced on June 19, 1949. The very first race was held at Charlotte Speedway in North Carolina. There were about 13000 fans present in the race. At the first stage competitors for NASCAR was low, as the rivals drove the cars and trucks similar to the vehicles driven by normal individuals.

Development.

After performing its first race effectively the company moved towards building its own tracks. The very first Note On Pre Money And Post Money Valuation Ab Case Study Help based track, specifically the Darlington Raceway track, was initiated in 1950 in South Carolina. It was followed by facility of more raceways including Daytona International Speedway, which was opened in 1959. After the growth of racing tracks the business moved towards relaying its races on tv in 1979. The first event relayed on tv was flag-to-flag protection of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 decades, he changed NASCAR from a regional Sport popular organization into one with global fan base. He initiated a brand-new age of profitable sponsorships and television contracts for NASCAR.

Maturity.

The maturity period for NASCAR started with the efforts of William France Jr., with the business having large range of profits sources. The business has about 500 sponsors with broadcasting its events in about 150 countries. The company has a great deal of tracks in most of the cities of United States.

Decrease.

The major causes of decline consist of the monetary crisis of 2008, which increased the cost of getting here at tracks for audiences due to increasing fuel prices, and the moving of its fan base towards other sports.

Market Segmentation.

The marketplace segmentation of Note On Pre Money And Post Money Valuation Ab Case Study Analysis can be divided into four sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographical.

The geographical division of Note On Pre Money And Post Money Valuation Ab Case Help is based upon the geographical presence of its tracks in various states and cities in United States, and the tv broadcasting of its occasions in various nations. The business has 23 tracks in about 20 states of America and has television broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This large geographical segmentation provides the company regional in addition to international fan base.

Market.

The demographic division of NASCAR is also highlydiverse based upon the gender, income and age of the customer. Its present fan base is majorly consisted of male married fans with an average age of 47 years and an earnings around $30-50 thousands. Currently NASCAR is trying to increase its target market to the young growing population and kinds. To increase the demographic section of its market NASCAR ought to modify its marketing methods to attract more age groups and lower its costs to go into in the marketplace section with a low typical earnings.( htt1).

Psychographic.

NASCAR has a fan base with a commitment. NASCAR fans perceive it compulsive to acquire tickets and see the races when in a week. NASCAR has tried to increase the quality of its racing by presenting stage racing, they likewise have actually tried to lower rates and make the occasion more practical by introducing live racing.

Behavioural.

Behavioural division of NASCAR is based upon the behaviour of fans in terms of seeing the race live on the television or by going in the occasions. Currently, the fans preference is towards enjoying the race at house on tv rather than going, as the client experience at NASCAR tracks is not beneficial as well as expensive.

Target Market.

Hispanics.

Among the potential target audience of Note On Pre Money And Post Money Valuation Ab Case Study Help was Hispanics; the young and growing population of United States. The market section has fantastic possible for NASCAR as the population was growing at a greater rate and it was anticipated to end up being thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014. The section reveals affinity with cars and truck culture, however require a more focused marketing towards welcoming the segment towards racing.

Kids.

Kids are also one of the possible target audience segment for NASCAR, as they are more connected socially than other groups. Developing fan base amongst kids can offer a possible boost in the variety of fans for racing due to their connectivity. Kids invest the majority of their times in utilizing smartphones and playing computer game. Automobile racing video games developed by Note On Pre Money And Post Money Valuation Ab Case Study Help can be a potential source of getting attention of kids towards NASCAR track racing. However, NASCAR's digital functions connected to kids are not capable of getting the attention. NASCAR needs more attention towards personalizing and improving its digital functions to attract the kids target audience.

Generation Y.
Generation Y target audience consists of those who invested 5 times more resources on discretionary costs i.e. buying tickets for racing occasions, than others. This big expenditure makes the section potential for NASCAR marketing strategy of increasing its fan base. The marketplace sector is likewise easy to technique as 81% of the Y Generation customer uses Facebook the use and every day is twice of utilizing tv and radio. The marketplace section views sports as a get-together, rather than adherence to sport. The marketplace section thinks about NASCAR as an organization doing not have in developing a multiculturalism environment. Note On Pre Money And Post Money Valuation Ab Case Study Help should take different steps to enhance the experience of Generation Y consumers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking decisions regarding marketing.

Climate/Context.

It requires to make PESTLE analysis in order to comprehend environment or context in which NASCAR is working. PESTLE stands for political, financial, social, technical, legal and ecological and is specified above.

Company.

NASCAR is a vehicle racing business with having USP of high quality automobile racing with a worldwide structure. Its sector is sports team and occasions. Its target audience is males in the age group of 15-60 years. Business has closed business culture and having non-interventionist technique.

Collaborations.

Collaborations includes suppliers, providers and alliances of Note On Pre Money And Post Money Valuation Ab Case Study Help. It is teamed up with various racing teams which are taking part in racing. It also teamed up with Turners Sport for digital rights. NASCAR utilized to make money check of around $15 million yearly from Turner Sports. There are number of cons behind this offer. For example NASCAR had to get approval from Turner Sport if it want to develop its Facebook page, twitter account or perhaps mobile application. Turner Sport likewise had rights of each and every single video which is shoot during race at track.

Customers.

The consumer of Note On Pre Money And Post Money Valuation Ab Case Study Analysis are its audiences. They target consumers with having age of 15-60 years. Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their children and produce generational commitment.

Competitors.

The direct rivals of NASCAR are Solution 1 and Moto GP. Groups usually represents sponsors in NASCAR and the medium of advertising is motorists. It can be said that motorists and race vehicles are competitors. If they got better chance in terms of prizes and television direct exposure, these chauffeurs can go versus NASCAR.

Marketing Strategies.

1. Preserving and developing Facebook Page.
One of the potential target markets segments for NASCAR is Hispanics which is the growing population sector of U.S.A. however regrettably NASCAR had actually been unable to attract the this targeted sector. In order to bring in the young growing generation the NASCAR ought to market by using social networks like Facebook. It needs to develop a Facebook page including the information concerning the races and the areas of tracks to make the consumer useful about the core operations of Note On Pre Money And Post Money Valuation Ab Case Study Help. It ought to likewise upgrade its Facebook page on everyday basis to offer information about its upcoming events. This would make the target market sector more informative about the business and would result in attracting big fans base.
2. Developing and Updating Accounts of Secret Drivers.
Note On Pre Money And Post Money Valuation Ab Case Study Solution drivers has a low star power as compare to players of other sports. The bad contacts with fans result in less destination of audiences towards the racers and a low star power. Star power is an important aspect for drawing in viewers towards tracks and towards tv.
3. Developing New Games and enhancing current video games for kids.
Kids invested most of their time on playing games and using smart devices. However regrettably, kids playing NASCARA have a worst experience of playing its games. As an outcome, they are less drawn in towards the sport. In order to attract these kids, NASCARA should enhance its present racing video games by introducing customization in the cars i.e. altering colours, choice of speed, introducing group racing in the game, using much better graphics connected to the racing tracks and introducing different levels in the video game. All these adjustments in the existing game would supply better experience to kids.
Along with it, NASCAR must also construct brand-new games connected to racing like kids racing with kids characters as chauffeurs, animation racing with racing in between numerous cartoon characters with a choice of picking the favourite animation character for the kids. These techniques would enable the company to attract among its potential target sectors.
4. Introducing multiculturalism at occasions.
Note On Pre Money And Post Money Valuation Ab Case Study Help events are comprised of fans with very couple of multiculturalism, due to expense of arrival in occasions, making it unsightly for the customers viewing sport occasions as affairs i.e. Generation Y customers. As the Generation Y consumers are a potential target audience for NASCAR, for that reason the company ought to take specific steps to attract this prospective target audience. It needs to adopt techniques to draw in the consumers far from the tracks place with different culture. The strategy to do so could be supplying unique discounts on tickets or free tickets to viewers originating from a particular range or from another state. It would increase multiculturalism of the fans and would make Generation Y customers more satisfied.
5. Improving Consumer Experience at Tracks.
Since on the race day audiences got disappointed, NASCAR needs to work on facilities and amenities at tracks. Due to the fact that in very same market other business are supplying much better services than NASCAR, viewers have lots of expectations from Note On Pre Money And Post Money Valuation Ab Case Study Help. Then its fans might moved to its competitors, if NASCAR do not work on this issue. According to fans there were not adequate centers were offered as compare to other sports companies. NASCAR ought to make sure that it provide sufficient centers that includes cleaned up restrooms, comfortable seating plan. They must also supply WIFI services and accessibility of credit cards throughout that track. It must be likewise ensure that there are enough jumbo turns put at all required places. There ought to be also food stalls that supply quality food to audiences. In this way viewers will be having enjoyable experience at the day of event. (See Appendix B).
Marketing Budget plan.
Marketing budget plan made on the basis of the above methods for the period of 5 years from 2011 to 2015, reveals the cost associated data for the marketing methods. (See Appendix B). It can be seen that method 5 of improving client experience at tracks would need greatest initial investment and expense and method 4 of presenting multiculturalism will require least expensive preliminary investment with least expensive further annually expense. The business should prioritize the resource allowance on these strategies on the basis of its available resources and the possible benefits which the strategy would provide.
KEEP IN MIND: The values about expense are assumed on reasonable basis due the absence of figures and realities associated with cost in the case study. Inflation rate of United States is presumed to be 10%.

Suggestions.

On the basis of deep analysis of the internal and external elements of Note On Pre Money And Post Money Valuation Ab Case Study Analysis causing the decline of tv viewership rate and attendance rate at tracks, the above marketing methods are recommended to NASCAR to increase its fan base in long term. These techniques would handle internal elements like bad client experience at tracks, inadequate social networks marketing, incapable digital medias like video games, absence of culturalisms at tracks etc., as well as with external aspects like shifting of fans towards other sports, demographical modifications in America and altering family life styles.

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