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Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution & Analysis


Intro

Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help (National Association for Stock Automobile Car Racing) is a company performing series of Stock Vehicle racing in United States and acting as an approving body for driving the rules for Stock Automobile Racing. The company was founded in 1947, by "Huge Expense" France. NASCAR arrange Stock Vehicle Racing occasions in United States with the presence of about 130000 audiences on average in 2005. It also broadcast its occasions in about 150 nations. Stock Automobile Racing by NASCAR is the 2nd largest viewer sport, with highest number of sponsors. It has about 500 sponsors contributing billions of dollars in its earnings. The other sources of income for Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Analysis consists of; 10% of the overall profits from tv rights, sanctioning fees i.e. $1-2 million per race, and licencing NASCAR brand to business.

NASCAR has a closed business culture with the non-interventionist method. This non collaborative technique brings tensions in the sport. The building of Vehicle of Tomorrow by Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Analysis, with an objective of security for the motorists, brought various tensions among the stakeholders of the sport.
Executive Summary
The communication audit, carried out in 2010, revealed that despite the truth that the business extremely count on the interactions between its stakeholders, there was no identifiable company interaction technique. The industry's target customers, direction and goals were all unidentified.

The audit explained various lacking of NASCAR in regards to absence of internal combination, absence of fan management technique and absence of digital and social media of marketing. The company has complicated community with independent tracks, groups and chauffeurs. This structure with closed corporate culture bring different difficulties in speeding up a change. Other partners in ecosystem includes the media networks i.e. tv and radio, and corporate online marketers.

Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Analysis audiences was highly devoted to the sport and the brands connected with the NASCAR, making it appealing for sponsors and business marketers.

Issue Statement.

The business is currently facing the problem of declining rates of attendance at racing tracks and rates of television audiences. This can put a significant influence on its earnings from sponsors, media rights, and from other sources of earnings.

Situational Analysis.

Although the company was quite effective till 2005 with its conventional marketing techniques, but right after 2005 the company starts facing various issues consisting of decrease of its fan base. Several external along with internal aspects are responsible for the decline. Internal elements include; inadequate financial investment in social networks and other digital medias of.

Fan base of NASCAR made up of married males with an average age of 47, which passes their fandom to their children and create generational commitment. Other obstacles for NASCAR consists of the shift of its fans to other sports as they were improving their fan's experience allowing access to their broadcasts out of the homes through jumbo turns, Wi-Fi access, and so on.

SWOT Analysis.

Strengths.


NASCAR core proficiencies includes it has rights of determining guidelines as approving body. Rules and policies concerning professional stock cars and truck racing are dictated by NASCAR like if any group with required skills and resources can get in into races by following guidelines and policies dictated by NASCAR. All the events of NASCAR are sponsored by corporates due to the fact that of biggest brand name loyalty of fans toward brand names advertised by Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution.

Weak points.

Weak points of NASCAR includes its close culture which is non collaborative. Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution establishes Automobile of Tomorrow without collaboration so result is that drivers did not like that idea. It was also discovered that NASCAR had no effective strategy for organisation communication.
Porter's 5 Forces Analysis
Opportunities.

NASCAR normally utilized to rely on standard media sources like regional paper for promotion of its sports. NASCAR also came to understand from these conventional media outlets that sport was tough to cover. When sports fans were asked concerning popular celebrities and stars then NASCAR motorist was not found even in leading twenty actions.

Dangers

Risks in SWOT analysis are specified as external elements that can danger to business's success. Economic down turn was experienced in late 2000 which can be danger for NASCAR since if there is financial down turn then individuals would be having less return on investment. Earning of individuals would be effected and they would be more conscious in investing their cash. Economic down turn likewise leads to boost fuel prices which also impacted NASCAR. Because fans of NASCAR utilized to attend its event from long distances. NESCAR had a rule of 65/25/10 for profits circulation. 65 percent revenues from media rights would be dispersed to race course, 25 percent profits would be dispersed to competing group and staying 10 percent would be retained by NESCAR which is sanctioning body. Contending group wished to increase their portion of profits from 25 percent due to the fact that of increase in operating expense of a race group and also there is decline in the number of full-season sponsorship. Since they are making massive financial investments to improve experience of fans, nescar likewise deals with threats from other sponsors. For example which includes upgrading existing avenues, constructing new avenues, providing Wi-Fi facility and also providing other interactive mediums to communicate sports on mobile phones. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their youngsters and produce generational commitment. The challenge is that the household system in America was altering resulting in decrease of influence of married male fan base over their youngsters. Together with it understandings about cars and truck was likewise changing with perceiving automobile an automobile to reach at point B from point A, instead of as an enjoyable job. If NASCAR make considerable investments in new segments which are based on new clients then it may face unfavorable remarks from its core fan base, now.

Porter's 5 Forces Analysis

Porter's 5 forces is a model that is used to analyse market in which business is working. It assists in determining what are strengths and weakness of any particular market. It recommend that every market is various from one another. It is important to comprehend industry in which company is working since NASCAR's bottom line i.e. net earnings is heavily depends on this. There are 5 forces that are used to recognize success, strength and beauty of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help business.

Competitive Competition

This force shows ability of competitors. Teams generally represents sponsors in NASCAR and the medium of advertising is chauffeurs. It can be said that motorists and race cars are competitors. These chauffeurs can go against NASCAR if they improved chance in regards to rewards and television exposure. If audiences enjoy other race cars and drivers more than NASCAR then viewers can shift to those other interesting automobiles and drivers. NASCAR might be having danger from its two direct competitors that is Formula 1 and Moto GP. They require to produce competitive benefits for drivers so they don't shift to other competitors.
Swot Analysis
Supplier Power

The provider power suggests the variety of providers are readily available in market and what is the cost related to supplier if business shifts from one provider to another. In this market there is supply monopoly since chauffeurs with required abilities and resources are limited.

Purchaser Power

This force is concerning to clients that is it easy for consumers to move to other products. Then customers are less likely to switch, if there is more changing cost is associated. When it comes to NASCAR customers are its viewers. Audiences can change to other competitors quickly since audiences will having low changing expense.

Hazard of Replacement

Alternatives are referred as alternatives. The replacements in this case can be other home entertainment means like viewers can move to other sports. There are large range of alternatives are readily available in this circumstance which suggests that danger of substitute is high.

Danger of New Entry

It is specified as how it is easy for any company to enter in that particular industry. In the case of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help danger of new entry is low. Because if any company needs to enter in this organisation than they need to make heavy financial investments. They need to develop automobiles and racing tracks and also needs to pay hefty total up to drivers for switching.

PESTEL Analysis

Political


It can not be concluded from case research study that there would be change in resource allowances. NASCAR had got benefit from lower tax policies which results in increasing in earnings. So they made heavy financial investments in the research study and development. As NASCAR is working in numerous markets so it requires to face different regulations. It is also noted that Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help has actually dealt with increased scrutiny regarding regulative. Every government has various concern so NASCAR needs to be gotten ready for it as top priority can be moved to other sector.

Affordable

Economic elements includes tax rate, currency exchange rate, financial performance of that specific business, conditions of labour market, inflation rate etc. Fortunes of the NASCAR and its competitors can be impacted if there is government intervention in the marketing and sales sector. NASCAR can utilize abilities of workers to develop brand-new opportunities and improve existing opportunities.

Social

Each has various social worths and standards. It helps in comprehending regarding society and preference of consumers.

Technical

In this case of NASCAR it can be noted that business are heavily investing for research study and development. NASCAR should also work on its media rights policy with Turner Broadcasting System.

Legal
Vrio Analysis
Legal plays a crucial function in every nation because every nation has various legal terms. Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution requires to be ensure that they safeguard their legal rights in every county so any company does not hurt to its legal rights.

Environmental

Ecological elements are likewise crucial for every organisation. NASCAR requires to make sure that its automobiles are not producing contamination more than appropriate level.

7 P's of Marketing

Item

The products of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help in its product portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, sanctioning guidelines for races and ad-space to business online marketers during broadcast of NASCAR races. (Hanlon, 2018).

Price.

Prices strategy of NASCAR for its race events tickets is based upon the venue and value of the racing occasions. In addition to race events tickets, NASCAR also charge numerous service charge to its stakeholders and makes income. It charged approving charges of $1-2 million per race on average in 2005.

Promo.

Promotional technique of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Analysis is extremely based upon its fan base. A strong fan base share its fandom with others and increase the variety of audiences for NASCAR races. The company is not entirely relied upon its fan base for its promotion and promote through regional radio stations too. The business has actually also adopted the merchandising media of promotion, in which the business sells products with its logo.

Location.

NASCAR have its racing tracks in different cities in United States. The most important tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Car Club Speedway in California and Darlington Raceway in South Carolina. It tries to perform its races in most of the cities in United States to understand nationwide appeal.

People.

Nestle people strategy is consisted of offering much better experience to its viewers, its fan base and to all of its stakeholders. Individuals are an essential element of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution A marketing method as its occasions are the source of home entertainment for crowd. Its people strategy includes efforts to offer much better experience to its Fans, Race Drivers, Crew, Occasion Organizers and so on, all of which come under people strategy of NASCAR.

Processes.

Numerous business procedures are needed to conduct racing events in an efficient method. These procedures consist of; correct schedule of time, plan for spectators, selling tickets, arrangement of space for sponsors, managing logistics etc. These all procedures contribute I constructing NASCAR image, improving spectators experience and increasing fan base.

Physical Evidence.

Crucial physical proofs for the NASCAR consists of the existence of its racing tracks, stock cars and trucks and racing events. In addition to it, its retailing brands consisting of tee shirts, caps, goodies etc., likewise act as a physical proof for NASCAR.

Item Life Cycle Evaluation.

The racing occasions by NASCAR was presented on June 19, 1949. At the first phase competition for NASCAR was low, as the rivals drove the vehicles similar to the automobiles driven by regular people.

Growth.

After performing its first race successfully the company moved towards building its own tracks. The very first Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Analysis based track, particularly the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by facility of more raceways including Daytona International Speedway, which was opened in 1959. After the development of racing tracks the business moved towards broadcasting its races on television in 1979. The very first occasion broadcasted on television was flag-to-flag protection of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 years, he transformed NASCAR from a local Sport popular organization into one with global fan base. He started a new era of financially rewarding sponsorships and television contracts for NASCAR.

Maturity.

The maturity period for NASCAR began with the efforts of William France Jr., with the company having wide range of profits sources. The company has about 500 sponsors with broadcasting its occasions in about 150 countries. The business has a great deal of tracks in most of the cities of United States.

Decline.

The decrease in the company's offerings began after 2005 with typical participation rate per race declined by 22% from 2005 to 2010 and television viewership rate decreased by 30% from 2005 to 2010. The major reasons for decrease consist of the financial crisis of 2008, which increased the cost of reaching tracks for audiences due to increasing fuel rates, and the moving of its fan base towards other sports.

Market Segmentation.

The marketplace division of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution can be divided into 4 segments; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographical.

The geographical segmentation of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Analysis is based upon the geographical presence of its tracks in different states and cities in United States, and the tv broadcasting of its occasions in various countries. The business has 23 tracks in about 20 states of America and has television broadcast through different Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This vast geographical division supplies the company regional in addition to global fan base.

Demographic.

The market division of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help is likewise highlydiverse based upon the gender, income and age of the consumer. To increase the group section of its market NASCAR should revise its marketing strategies to bring in more age groups and lower its rates to enter in the market segment with a low average income.

Psychographic.

The mental qualities of most of the fans are quite similar. NASCAR has a fan base with a loyalty. NASCAR fans view it compulsive to buy tickets and see the races when in a week. 71% of them prefer to acquire items with a NASCAR brand. They are quite extrovert and are willing to join other fans while racing. They want quality racing with low price at practical place. NASCAR has tried to increase the quality of its racing by introducing phase racing, they also have attempted to lower rates and make the event more practical by introducing live racing.

Behavioural.

Behavioural division of NASCAR is based upon the behaviour of fans in terms of watching the race live on the television or by going in the events. Presently, the fans choice is towards viewing the race at home on television rather than going, as the client experience at NASCAR tracks is not beneficial as well as expensive.

Target audience.

Hispanics.

One of the potential target market of NASCAR was Hispanics; the young and growing population of United States. The market section has great possible for NASCAR as the population was growing at a higher rate and it was anticipated to become thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014.

Kids.

Kids are likewise among the possible target audience segment for NASCAR, as they are more connected socially than other groups. Producing fan base among kids can offer a potential boost in the number of fans for racing due to their connectivity. Kids spend most of their times in playing and using smart devices video games. Automobile racing video games established by Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help can be a prospective source of getting attention of kids towards NASCAR track racing. NASCAR's digital features related to kids are not capable of acquiring the attention. NASCAR needs more attention towards customizing and enhancing its digital features to bring in the kids target audience.

Generation Y.
Generation Y target audience includes those who invested 5 times more resources on discretionary expenses i.e. acquiring tickets for racing events, than others. This big expenditure makes the segment potential for NASCAR marketing technique of increasing its fan base. The market segment is likewise simple to method as 81% of the Y Generation customer utilizes Facebook every day and the use is twice of utilizing television and radio. The marketplace sector views sports as an affair, rather than adherence to sport. The market section thinks about NASCAR as a company lacking in developing a multiculturalism environment. Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help ought to take various actions to enhance the experience of Generation Y consumers in its events.

5 C's of Marketing

5 C's of marketing assists in taking choices relating to marketing. These 5 C's requirements to be evaluated appropriately for taking any marketing decision. These 5 C's stands for Environment, Company, Collaborators, Consumers and Competitors.

Climate/Context.

It requires to make PESTLE analysis in order to understand climate or context in which NASCAR is working. PESTLE stands for political, financial, social, technical, environmental and legal and is specified above.

Business.

Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help is a vehicle racing company with having USP of high quality auto racing with a worldwide structure. Its sector is sports team and events.

Collaborations.

Collaborations consists of suppliers, providers and alliances of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution. It is worked together with various racing teams which are participating in racing. It also teamed up with Turners Sport for digital rights. NASCAR used to earn money check of around $15 million every year from Turner Sports. There are variety of cons behind this offer. For instance NASCAR needed to get approval from Turner Sport if it want to produce its Facebook page, twitter account or perhaps mobile application. Turner Sport likewise had rights of every video which is shoot throughout race at track.

Customers.

The customer of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution are its viewers. They target customers with having age of 15-60 years. Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their youngsters and create generational commitment.

Competitors.

The direct competitors of NASCAR are Formula 1 and Moto GP. Teams typically represents sponsors in NASCAR and the medium of marketing is motorists. It can be stated that drivers and race cars and trucks are rivals. These chauffeurs can go against Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help if they improved opportunity in terms of prizes and tv direct exposure.

Marketing Techniques.

1. Preserving and developing Facebook Page.
One of the prospective target markets sectors for NASCAR is Hispanics which is the growing population segment of USA but unfortunately NASCAR had actually been unable to attract the this targeted section. In order to draw in the young growing generation the NASCAR need to market by using social media like Facebook. It needs to establish a Facebook page including the information relating to the races and the areas of tracks to make the customer useful about the core operations of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help. It must also update its Facebook page on daily basis to offer information about its approaching events. This would make the target market segment more helpful about the business and would lead to bring in big fans base.
2. Developing and Upgrading Accounts of Key Drivers.
NASCAR motorists has a low star power as compare to players of other sports. Its ranks 7th in terms of star power (see Case Exhibit). The major reason behind it is that, the racers mostly play in groups and are not able to develop a crucial account and keep a close contact with fans. The bad contacts with fans result in less destination of audiences towards the racers and a low star power. Star power is an essential element for attracting viewers towards tracks and towards tv. The star power for the chauffeurs at NASCARA might be improved by creating and updating accounts of key chauffeurs by NASCARA itself. This would eliminate the requirement of forcing chauffeurs to maintain their accounts and would lead to increasing fans attention towards NASCARA chauffeurs.
3. Developing New Games and enhancing current games for kids.
Kids spent the majority of their time on playing video games and using smartphones. Unfortunately, kids playing NASCARA have a worst experience of playing its games. As an outcome, they are less drawn in towards the sport. In order to draw in these kids, NASCARA must improve its existing racing video games by introducing personalization in the automobiles i.e. changing colours, selection of speed, introducing group racing in the game, using much better graphics related to the racing tracks and presenting various levels in the game. All these modifications in the present video game would offer much better experience to kids.
In addition to it, NASCAR must likewise develop new video games related to racing like kids racing with kids characters as drivers, cartoon racing with racing in between different cartoon characters with a choice of choosing the preferred animation character for the kids. These techniques would make it possible for the company to attract one of its potential target sectors.
4. Introducing multiculturalism at events.
Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Help events are comprised of fans with really few multiculturalism, due to cost of arrival in occasions, making it unsightly for the clients viewing sport events as social occasions i.e. Generation Y consumers. As the Generation Y clients are a potential target market for NASCAR, for that reason the business needs to take particular measures to attract this possible target market. It should adopt methods to attract the customers far from the tracks location with various culture. The strategy to do so could be providing unique discount rates on tickets or complimentary tickets to viewers coming from a specific range or from another state. It would increase multiculturalism of the fans and would make Generation Y customers more pleased.
5. Improving Customer Experience at Tracks.
NASCAR should work on infrastructure and facilities at tracks because on the race day viewers got disappointed. Viewers have many expectations from Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution due to the fact that in same industry other companies are providing better services than NASCAR. IF NASCAR don't work on this problem then its fans might moved to its rivals.

Marketing Budget plan

Marketing budget plan made on the basis of the above strategies for the period of 5 years from 2011 to 2015, shows the expense associated information for the marketing strategies. It can be seen that method 5 of improving client experience at tracks would require greatest preliminary financial investment and cost and strategy 4 of presenting multiculturalism will need least expensive preliminary financial investment with least expensive further per year cost.
NOTE: The worths about cost are presumed on logical basis due the absence of facts and figures associated with cost in the event research study. Inflation rate of United States is assumed to be 10%.

Recommendations.
Recommendations
On the basis of deep analysis of the internal and external aspects of Organizational Support For Employees Encouraging Creative Ideas For Environmental Sustainability Case Study Solution causing the decrease of tv viewership rate and participation rate at tracks, the above marketing strategies are recommended to NASCAR to increase its fan base in long run. These techniques would handle internal aspects like poor consumer experience at tracks, inadequate social media marketing, incapable digital medias like games, absence of culturalisms at tracks and so on, as well as with external factors like shifting of fans towards other sports, demographical changes in America and altering family life designs.