Sime Darby Berhad C Responding To The Asian Crisis Online Case Study Solution

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Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution and Analysis


Sime Darby Berhad C Responding To The Asian Crisis Case Study Analysis (National Association for Stock Car Car Racing) is an organization conducting series of Stock Cars and truck racing in United States and functioning as a sanctioning body for driving the guidelines for Stock Car Racing. The company was founded in 1947, by "Huge Costs" France. NASCAR organize Stock Vehicle Racing events in United States with the presence of about 130000 viewers usually in 2005. It likewise transmitted its occasions in about 150 countries. Stock Automobile Racing by NASCAR is the 2nd biggest viewer sport, with greatest number of sponsors. It has about 500 sponsors contributing billions of dollars in its earnings. The other sources of revenue for Sime Darby Berhad C Responding To The Asian Crisis Case Study Help consists of; 10% of the overall revenue from television rights, sanctioning costs i.e. $1-2 million per race, and licencing NASCAR brand to companies.

NASCAR has a closed business culture with the non-interventionist technique. Nevertheless this non collective method brings stress in the sport. The building of Car of Tomorrow by Sime Darby Berhad C Responding To The Asian Crisis Case Study Analysis, with an intention of security for the chauffeurs, brought numerous stress among the stakeholders of the sport.
Executive Summary
The communication audit, carried out in 2010, exposed that despite the reality that the business extremely count on the interactions in between its stakeholders, there was no identifiable service interaction method. The industry's target customers, direction and goals were all unknown.

The audit pointed out numerous lacking of NASCAR in terms of absence of internal integration, lack of fan management technique and absence of digital and social media of marketing. The company has intricate ecosystem with independent tracks, chauffeurs and teams. This structure with closed business culture bring numerous obstacles in speeding up a modification. Other partners in environment consists of the media networks i.e. television and radio, and business marketers.

Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution audiences was extremely devoted to the sport and the brand names connected with the NASCAR, making it appealing for sponsors and business marketers.

Problem Declaration.

The company is presently dealing with the problem of declining rates of participation at racing tracks and rates of television viewers. This can put a considerable impact on its revenues from sponsors, media rights, and from other sources of revenue.

Situational Analysis.

Although the company was quite effective till 2005 with its traditional marketing methods, however not long after 2005 the business starts dealing with various problems consisting of decline of its fan base. Several external as well as internal aspects are accountable for the decline. Internal aspects consist of; inadequate financial investment in social media and other digital medias of.

Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their youngsters and produce generational commitment. Other difficulties for NASCAR consists of the shift of its fans to other sports as they were enhancing their fan's experience permitting access to their broadcasts out of the houses through jumbo turns, Wi-Fi access, and so on.

SWOT Analysis.


In SWOT analysis, strengths specified as company's qualities which are different from its competitors. These are business's core competencies on which company efficiency or business success based on. Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution core proficiencies includes it has rights of determining guidelines as sanctioning body. Guidelines and policies regarding expert stock cars and truck racing are dictated by NASCAR like if any group with needed skills and resources can participate in races by following rules and guidelines dictated by NASCAR. NASCAR has monopoly it this aspect. Its strengths likewise consists of that it has title of second largest spectator sport in the United States with having more fortune 500 sponsors based in US. Its races were used to transmit in more than 150 countries around the world with more than $56 million earnings. The primary sources of their profits come from television rights, sanctioning charges, sponsorship and licensing. It has longest season of 10 months and having ownership of three national series i.e. Camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has likewise large resource of fans and corporate sponsors. All the events of NASCAR are sponsored by corporates since of most significant brand commitment of fans toward brand names promoted by Sime Darby Berhad C Responding To The Asian Crisis Case Study Analysis. (See Appendix A).

Weak points.

Weaknesses of NASCAR includes its close culture which is non collaborative. Sime Darby Berhad C Responding To The Asian Crisis Case Study Help develops Automobile of Tomorrow without cooperation so result is that drivers did not like that concept. It was likewise found that NASCAR had no efficient technique for service communication.
Porter's 5 Forces Analysis

Opportunities in SWOT analysis are external elements which can be beneficial to company or the external elements on which business is having competitive advantage. NASCAR normally used to rely on conventional media sources like regional newspaper for publicity of its sports. Usually these conventional media sources try to cover their house team and certain sort of events. NASCAR likewise familiarized from these conventional media outlets that sport was hard to cover. Media landscape likewise changed from standard to digital landscape. Papers failed. NASCAR can work on its capabilities to get optimal possible take advantage of this new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in digital and social media to get its advantages. Digital rights of NASCAR were also offered to Turner Sports. NASCAR utilized to get pay check of around $15 million annually from Turner Sports. There are number of cons behind this offer. NASCAR had to get approval from Turner Sport if it desire to create its Facebook page, twitter account or even mobile application. Turner Sport also had rights of each and every single video which is shoot during race at track. If media sources like papers, magazines and cable television channels wish to post videos of races on their particular pages then they are needed to pay licensing costs to Turner Sport. NASCAR can work on conditions and terms and try to work out with Turner Sports to get maximum benefits of it. Star power plays really essential role in creating incomes from every sport. Nevertheless it was noted that Sime Darby Berhad C Responding To The Asian Crisis Case Study Help is lagging in this area i.e. star power. When sports fans were asked relating to popular celebrities and stars then NASCAR chauffeur was not found even in top twenty responses. So NASCAR can put efforts in this area too for profits generation. They ought to direct their chauffeurs that how they can become sport stars. Four strategic focuses which are created by research team can likewise be worked as chance for NESCAR. These four strategic focuses compares and analysis Sime Darby Berhad C Responding To The Asian Crisis Case Study Analysis strategies.


Risks in SWOT analysis are defined as external elements that can hazard to company's success. Economic down turn was experienced in late 2000 which can be hazard for NASCAR due to the fact that if there is economic down turn then people would be having less return on investment. Earning of individuals would be effected and they would be more mindful in investing their money. Economic down turn likewise leads to increase fuel rates which likewise affected NASCAR. Due to the fact that fans of NASCAR utilized to attend its event from cross countries. NESCAR had a rule of 65/25/10 for earnings circulation. 65 percent revenues from media rights would be distributed to race tracks, 25 percent profits would be distributed to competing team and remaining 10 percent would be kept by NESCAR which is sanctioning body. Contending group wanted to increase their portion of earnings from 25 percent due to the fact that of increase in operating cost of a race team and also there is decrease in the number of full-season sponsorship. Due to the fact that they are making enormous financial investments to enhance experience of fans, nescar likewise deals with threats from other sponsors. For example that includes upgrading existing avenues, constructing brand-new opportunities, offering Wi-Fi center and also supplying other interactive mediums to interact sports on smart devices. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their youngsters and produce generational commitment. So the challenge is that the family system in America was altering resulting in reduction of influence of married male fan base over their children. Along with it perceptions about car was likewise altering with perceiving automobile a car to reach at point B from point A, rather than as an enjoyable project. If NASCAR make substantial investments in brand-new segments which are based on brand-new consumers then it might face unfavorable remarks from its core fan base, now.

Porter's Five Forces Analysis

Porter's 5 forces is a design that is used to evaluate industry in which business is working. It assists in determining what are strengths and weak point of any specific market. It recommend that every market is various from one another. Because NASCAR's bottom line i.e. net earnings is greatly depends on this, it is essential to comprehend industry in which business is working. There are 5 forces that are utilized to determine success, strength and appearance of Sime Darby Berhad C Responding To The Asian Crisis Case Study Analysis company.

Competitive Rivalry

These chauffeurs can go versus NASCAR if they got much better chance in terms of prizes and television exposure. If viewers delight in other race automobiles and drivers more than NASCAR then viewers can move to those other interesting automobiles and motorists. NASCAR could be having risk from its two direct competitors that is Solution 1 and Moto GP.
Swot Analysis
Provider Power

If company shifts from one supplier to another, the provider power shows the number of providers are offered in market and what is the expense associated with supplier. Because drivers with needed abilities and resources are limited, in this market there is supply monopoly.

Purchaser Power

In the case of NASCAR customers are its audiences. Viewers can switch to other competitors quickly since viewers will having low switching expense.

Danger of Substitution

Substitutes are referred as alternatives. The alternatives in this case can be other home entertainment implies like audiences can move to other sports. So there are wide variety of alternatives are available in this circumstance which recommends that hazard of replacement is high.

Threat of New Entry

In the case of NASCAR danger of new entry is low. They need to build cars and racing tracks and also needs to pay large quantity to motorists for switching.

PESTEL Analysis


It can not be concluded from case research study that there would be modification in resource allocations. NASCAR had actually got take advantage of lower taxation policies which results in increasing in revenues. So they made heavy investments in the research and advancement. As NASCAR is working in different markets so it requires to face various regulations. It is also noted that Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution has faced increased scrutiny concerning regulative. Every federal government has various top priority so NASCAR has to be gotten ready for it as priority can be shifted to other sector.


Economic elements consists of tax rate, exchange rate, financial performance of that specific company, conditions of labour market, inflation rate etc. Fortunes of the NASCAR and its rivals can be affected if there is government intervention in the marketing and sales sector. NASCAR can take advantage of capabilities of workers to produce new opportunities and improve existing opportunities.


Every society is various from each other. Each has various social worths and norms. It helps in understanding concerning society and choice of customers. Social elements includes traditions, culture, attitudes towards particular services and products, demographics, norms, interests etc. It can be concluded that advertising through other methods instead of standard (i.e. paper) can be preferred in this society.


In this case of NASCAR it can be noted that business are heavily investing for research and advancement. NASCAR must likewise work on its media rights policy with Turner Broadcasting System.

Vrio Analysis
Legal plays an essential role in every nation because every nation has various legal conditions. Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution requires to be make certain that they protect their legal rights in every county so any business does not damage to its legal rights.


Environmental aspects are also essential for each business. Because usually federal governments don't enable those company which can hurt to environment. These environmental aspects includes laws relating to contamination, environment change, safe garbage disposal, policies concerning insurance and so on. NASCAR requires to make sure that its cars are not creating pollution more than acceptable level.

7 P's of Marketing


The items of Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution in its product portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, approving rules for races and ad-space to business marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Rates strategy of NASCAR for its race events tickets is based upon the venue and value of the racing events. In addition to race events tickets, NASCAR likewise charge various service fees to its stakeholders and makes income. It charged sanctioning costs of $1-2 million per race on average in 2005.


Marketing technique of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races.


NASCAR have its racing tracks in numerous cities in United States. The most important tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Vehicle Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in most of the cities in United States to understand across the country popularity.


Nestle people technique is consisted of supplying much better experience to its viewers, its fan base and to all of its stakeholders. People are a crucial element of Sime Darby Berhad C Responding To The Asian Crisis Case Study Help A marketing technique as its events are the source of entertainment for crowd. Its people method includes efforts to offer much better experience to its Fans, Race Drivers, Team, Occasion Organizers etc., all of which come under individuals strategy of NASCAR.


A number of business procedures are needed to perform racing occasions in an efficient way. These processes include; correct schedule of time, plan for spectators, offering tickets, arrangement of area for sponsors, managing logistics and so on. These all processes contribute I building NASCAR image, enhancing spectators experience and increasing fan base.

Physical Evidence.

Essential physical proofs for the NASCAR includes the existence of its racing tracks, stock automobiles and racing occasions. Along with it, its retailing brands including t-shirts, caps, goodies and so on, also act as a physical evidence for NASCAR.

Item Life Cycle Assessment.

The racing events by Sime Darby Berhad C Responding To The Asian Crisis Case Study Help was presented on June 19, 1949. The first race was held at Charlotte Speedway in North Carolina. There were about 13000 fans present in the race. At the very first phase competition for NASCAR was low, as the rivals drove the vehicles similar to the cars and trucks driven by normal people.


The very first NASCAR based track, particularly the Darlington Raceway track, was initiated in 1950 in South Carolina. After the development of racing tracks the company moved towards relaying its races on television in 1979.

In 1972, William France Jr., ended up being the president of NASCAR and n about 3 years, he transformed NASCAR from a local Sport popular organization into one with worldwide fan base. He started a new period of rewarding sponsorships and television agreements for NASCAR.


The maturity period for NASCAR started with the efforts of William France Jr., with the business having wide range of earnings sources. The business has about 500 sponsors with transmitting its events in about 150 nations. The business has large number of tracks in most of the cities of United States.


The decline in the company's offerings started after 2005 with average attendance rate per race decreased by 22% from 2005 to 2010 and tv viewership rate declined by 30% from 2005 to 2010. The major reasons for decrease consist of the financial crisis of 2008, which increased the cost of coming to tracks for audiences due to increasing fuel prices, and the moving of its fan base towards other sports.

Market Segmentation.

The market segmentation of Sime Darby Berhad C Responding To The Asian Crisis Case Study Analysis can be divided into 4 sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical segmentation of Sime Darby Berhad C Responding To The Asian Crisis Case Solution is based upon the geographical presence of its tracks in various states and cities in United States, and the tv broadcasting of its occasions in various countries. The company has 23 tracks in about 20 states of America and has tv broadcast through different Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This vast geographical division supplies the business local in addition to global fan base.


The demographic division of NASCAR is likewise highlydiverse based upon the gender, income and age of the customer. Its current fan base is majorly consisted of male married fans with an average age of 47 years and an income around $30-50 thousands. Nevertheless currently NASCAR is attempting to increase its target audience to the young growing population and kinds too. To increase the market sector of its market NASCAR must revise its marketing techniques to attract more age groups and lower its costs to enter in the marketplace segment with a low typical earnings.( htt1).


NASCAR has a fan base with a loyalty. NASCAR fans view it compulsive to buy tickets and see the races as soon as in a week. NASCAR has actually tried to increase the quality of its racing by introducing phase racing, they likewise have actually tried to lower costs and make the event more convenient by introducing live racing.


Behavioural segmentation of Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution is based upon the behaviour of fans in terms of viewing the race survive on the television or by entering the occasions. Currently, the fans choice is towards enjoying the race at home on tv instead of going, as the customer experience at NASCAR tracks is not beneficial in addition to pricey. This choice makes the rates for presence lower than the rates for television audiences. NASCAR has to change the behaviour of its fan base by presenting qualitative services at its tracks.

Target Market.


One of the possible target market of NASCAR was Hispanics; the young and growing population of United States. The market segment has terrific prospective for NASCAR as the population was growing at a greater rate and it was expected to end up being thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014.


Kids are also one of the possible target market sector for NASCAR, as they are more linked socially than other groups. Vehicle racing games developed by Sime Darby Berhad C Responding To The Asian Crisis Case Study Analysis can be a potential source of acquiring attention of kids towards NASCAR track racing. NASCAR needs more attention towards tailoring and improving its digital features to draw in the kids target market.

This big expenditure makes the section capacity for NASCAR marketing technique of increasing its fan base. The market segment thinks about NASCAR as a company doing not have in developing a multiculturalism environment. NASCAR needs to take different steps to improve the experience of Generation Y customers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking decisions regarding marketing.


It needs to make PESTLE analysis in order to comprehend environment or context in which NASCAR is working. PESTLE represents political, financial, social, technical, ecological and legal and is mentioned above.


NASCAR is a car racing business with having USP of high quality car racing with a worldwide structure. Its sector is sports team and events. Its target audience is males in the age group of 15-60 years. Business has actually closed corporate culture and having non-interventionist method.


Collaborations includes suppliers, suppliers and alliances of NASCAR. NASCAR used to get pay check of around $15 million annually from Turner Sports. NASCAR had to get approval from Turner Sport if it desire to create its Facebook page, twitter account or even mobile application.


The consumer of Sime Darby Berhad C Responding To The Asian Crisis Case Study Help are its viewers. They target consumers with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their youngsters and create generational loyalty.


The direct competitors of NASCAR are Formula 1 and Moto GP. Groups normally represents sponsors in NASCAR and the medium of marketing is motorists. It can be stated that motorists and race vehicles are rivals. These drivers can go against Sime Darby Berhad C Responding To The Asian Crisis Case Study Solution if they got better opportunity in regards to prizes and tv direct exposure.

Marketing Techniques.

1. Developing and Preserving Facebook Page.
One of the possible target markets segments for NASCAR is Hispanics which is the growing population segment of U.S.A. but regrettably NASCAR had actually been unable to attract the this targeted section. It should establish a Facebook page consisting of the information regarding the races and the areas of tracks to make the consumer informative about the core operations of NASCAR.
2. Establishing and Upgrading Accounts of Key Drivers.
NASCAR drivers has a low star power as compare to players of other sports. Its ranks 7th in regards to star power (see Case Display). The major reason behind it is that, the racers mostly play in groups and are not able to build a key account and keep a close contact with fans. The poor contacts with fans result in less tourist attraction of viewers towards the racers and a low star power. Star power is a crucial factor for bring in audiences towards tracks and towards tv. The star power for the motorists at NASCARA could be improved by developing and upgrading accounts of crucial chauffeurs by NASCARA itself. This would remove the requirement of forcing chauffeurs to maintain their accounts and would result in increasing fans attention towards NASCARA chauffeurs.
3. Establishing New Games and enhancing current games for kids.
Kids spent most of their time on playing video games and using smartphones. However unfortunately, kids playing NASCARA have a worst experience of playing its games. As a result, they are less attracted towards the sport. In order to bring in these kids, NASCARA must improve its existing racing video games by presenting modification in the cars and trucks i.e. changing colours, selection of speed, presenting group racing in the video game, utilizing better graphics associated with the racing tracks and introducing various levels in the video game. All these adjustments in the current game would offer much better experience to kids.
Together with it, NASCAR should also build brand-new games related to racing like kids racing with kids characters as drivers, cartoon racing with racing between different cartoon characters with a choice of choosing the preferred animation character for the kids. These strategies would enable the business to attract among its possible target sectors.
4. Introducing multiculturalism at events.
NASCAR events are made up of fans with extremely couple of cultural variety, due to cost of arrival in events, making it unappealing for the clients perceiving sport events as social occasions i.e. Generation Y consumers. As the Generation Y customers are a prospective target market for NASCAR, for that reason the company needs to take particular steps to attract this prospective target market.
5. Improving Client Experience at Tracks.
NASCAR should work on infrastructure and features at tracks due to the fact that on the race day audiences got dissatisfied. Viewers have lots of expectations from Sime Darby Berhad C Responding To The Asian Crisis Case Study Help due to the fact that in same market other business are providing better services than NASCAR. IF NASCAR don't work on this problem then its fans might shifted to its rivals.

Marketing Spending plan

Marketing budget plan made on the basis of the above techniques for the duration of 5 years from 2011 to 2015, shows the cost associated data for the marketing methods. (See Appendix B). It can be seen that method 5 of improving client experience at tracks would need highest preliminary financial investment and cost and technique 4 of presenting multiculturalism will require least expensive initial financial investment with least expensive further each year expense. The company needs to prioritize the resource allocation on these methods on the basis of its readily available resources and the potential benefits which the method would offer.
KEEP IN MIND: The worths about cost are assumed on logical basis due the absence of figures and truths connected to cost in the case research study. Inflation rate of United States is presumed to be 10%.

On the basis of deep analysis of the internal and external elements of Sime Darby Berhad C Responding To The Asian Crisis Case Study Help causing the decrease of television viewership rate and participation rate at tracks, the above marketing strategies are advised to NASCAR to increase its fan base in long term. These techniques would cope with internal aspects like poor customer experience at tracks, insufficient social networks marketing, incapable digital medias like games, absence of culturalisms at tracks and so on, as well as with external elements like shifting of fans towards other sports, demographical changes in America and changing family life designs.