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Syncra Systems Case Study Solution and Analysis


Syncra Systems Case Study Solution (National Association for Stock Vehicle Car Racing) is an organization conducting series of Stock Automobile racing in United States and acting as a sanctioning body for driving the guidelines for Stock Cars and truck Racing. The organization was founded in 1947, by "Huge Expense" France. NASCAR set up Stock Cars and truck Racing occasions in United States with the presence of about 130000 viewers typically in 2005. It likewise relayed its events in about 150 nations. Stock Car Racing by NASCAR is the second largest spectator sport, with greatest number of sponsors. It has about 500 sponsors contributing billions of dollars in its earnings. The other sources of income for Syncra Systems Case Study Solution includes; 10% of the total revenue from tv rights, approving costs i.e. $1-2 million per race, and licencing NASCAR brand name to business.

NASCAR has a closed corporate culture with the non-interventionist method. The building of Automobile of Tomorrow by NASCAR, with an intention of safety for the drivers, brought various tensions among the stakeholders of the sport.
Executive Summary
The interaction audit, conducted in 2010, exposed that regardless of the reality that the organisation extremely rely on the communications between its stakeholders, there was no identifiable business communication strategy. (

The audit mentioned numerous doing not have of NASCAR in regards to absence of internal integration, absence of fan management method and absence of digital and social media of marketing. The business has complicated environment with independent tracks, motorists and groups. This structure with closed business culture bring different difficulties in speeding up a change. Other partners in ecosystem includes the media networks i.e. tv and radio, and corporate marketers.

Syncra Systems Case Study Solution audiences was highly faithful to the sport and the brand names associated with the NASCAR, making it appealing for sponsors and corporate online marketers.

Problem Declaration.

The company is presently facing the issue of declining rates of attendance at racing tracks and rates of television viewers. This can put a considerable impact on its incomes from sponsors, media rights, and from other sources of earnings.

Situational Analysis.

Although the business was rather successful till 2005 with its traditional marketing strategies, but right after 2005 the company begins facing various problems including decrease of its fan base. A number of external along with internal factors are accountable for the decrease. Internal aspects consist of; insufficient investment in social networks and other digital medias of.

Fan base of NASCAR made up of married males with a typical age of 47, which passes their fandom to their youngsters and develop generational commitment. Other difficulties for NASCAR includes the shift of its fans to other sports as they were improving their fan's experience enabling access to their broadcasts out of the houses through jumbo turns, Wi-Fi access, etc.

SWOT Analysis.


In SWOT analysis, strengths defined as business's qualities which are different from its rivals. These are business's core proficiencies on which business performance or company success based on. Syncra Systems Case Study Solution core competencies includes it has rights of determining rules as approving body. Regulations and rules relating to professional stock automobile racing are dictated by NASCAR like if any group with needed skills and resources can enter into races by following guidelines and guidelines determined by NASCAR. NASCAR has monopoly it this aspect. Its strengths also includes that it has title of second biggest viewer sport in the United States with having more fortune 500 sponsors based in US. Its races were utilized to relay in more than 150 nations around the world with more than $56 million earnings. The main sources of their incomes originate from television rights, sanctioning fees, sponsorship and licensing. It has longest season of 10 months and having ownership of 3 national series i.e. Outdoor camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has also big resource of fans and corporate sponsors. Due to the fact that of greatest brand name commitment of fans toward brands promoted by NASCAR, all the events of NASCAR are sponsored by corporates. (See Appendix A).

Weak points.

Weaknesses of NASCAR includes its close culture which is non collective. Syncra Systems Case Study Help establishes Car of Tomorrow without collaboration so result is that chauffeurs did not like that concept. It was likewise found that NASCAR had no effective technique for company interaction.
Porter's 5 Forces Analysis

Opportunities in SWOT analysis are external aspects which can be beneficial to business or the external factors on which company is having competitive benefit. NASCAR typically utilized to rely on standard media sources like regional newspaper for promotion of its sports. Typically these conventional media sources try to cover their home team and certain kind of events. NASCAR also familiarized from these conventional media outlets that sport was challenging to cover. Media landscape also altered from traditional to digital landscape. Newspapers went out of business. NASCAR can deal with its abilities to get optimal possible take advantage of this brand-new digital landscape. NASCAR have underinvestment in digital resources. So it can capitalize in digital and social media to get its benefits. Digital rights of NASCAR were also sold to Turner Sports. NASCAR utilized to make money check of around $15 million annually from Turner Sports. There are number of cons behind this deal. NASCAR had to get approval from Turner Sport if it want to develop its Facebook page, twitter account or even mobile application. Turner Sport also had rights of every single video which is shoot throughout race at track. If media sources like newspapers, publications and cable television channels want to publish videos of races on their particular pages then they are needed to pay licensing costs to Turner Sport. NASCAR can work on terms and conditions and attempt to work out with Turner Sports to get maximum advantages of it. Star power plays very crucial function in creating profits from every sport. It was noted that NASCAR is lagging in this area i.e. star power. For instance when sports fans were asked concerning popular celebrities and stars then NASCAR driver was not found even in top twenty reactions. NASCAR can put efforts in this location too for income generation. They ought to direct their drivers that how they can end up being sport stars. 4 tactical focuses which are generated by research group can also be served as chance for NESCAR. These four tactical focuses compares and analysis Syncra Systems Case Study Analysis strategies.


Risks in SWOT analysis are defined as external aspects that can hazard to business's success. Economic down turn was experienced in late 2000 which can be danger for NASCAR due to the fact that if there is financial down turn then individuals would be having less return on investment. Earning of individuals would be effected and they would be more conscious in investing their loan. Economic down turn also leads to increase fuel prices which likewise affected NASCAR. Since fans of NASCAR utilized to attend its event from fars away. NESCAR had a rule of 65/25/10 for income distribution. 65 percent incomes from media rights would be dispersed to race course, 25 percent earnings would be dispersed to completing team and staying 10 percent would be retained by NESCAR which is sanctioning body. Contending team wanted to increase their part of revenue from 25 percent since of boost in running expense of a race group and also there is decrease in the number of full-season sponsorship. Because they are making enormous financial investments to improve experience of fans, nescar likewise deals with threats from other sponsors. Which consists of updating existing opportunities, developing brand-new avenues, offering Wi-Fi facility and also providing other interactive mediums to interact sports on smart devices. Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their youngsters and develop generational loyalty. So the difficulty is that the household system in America was changing leading to reduction of impact of married male fan base over their youngsters. Along with it perceptions about cars and truck was likewise changing with viewing car an automobile to reach at point B from point A, instead of as an enjoyable project. Now if Syncra Systems Case Study Help make considerable investments in brand-new sections which are based upon brand-new clients then it may deal with unfavorable comments from its core fan base.

Porter's Five Forces Analysis

Porter's 5 forces is a design that is utilized to evaluate industry in which company is working. It helps in determining what are strengths and weak point of any particular industry. It recommend that every market is different from one another. It is necessary to understand industry in which business is working since NASCAR's bottom line i.e. net earnings is greatly depends on this. There are 5 forces that are used to identify profitability, strength and appearance of Syncra Systems Case Study Solution organisation.

Competitive Rivalry

These motorists can go against NASCAR if they got better opportunity in terms of prizes and tv direct exposure. If audiences enjoy other race vehicles and motorists more than NASCAR then audiences can move to those other interesting cars and trucks and drivers. NASCAR might be having risk from its two direct competitors that is Formula 1 and Moto GP.
Swot Analysis
Supplier Power

The supplier power indicates the variety of suppliers are offered in industry and what is the cost related to supplier if business shifts from one supplier to another. Because motorists with required skills and resources are limited, in this market there is supply monopoly.

Buyer Power

In the case of NASCAR consumers are its audiences. Viewers can change to other competitors easily due to the fact that viewers will having low switching cost.

Danger of Substitution

Alternatives are referred as alternatives. The substitutes in this case can be other home entertainment implies like viewers can move to other sports. So there are wide variety of replacements are available in this scenario which suggests that danger of substitute is high.

Threat of New Entry

It is defined as how it is easy for any company to enter in that particular market. In the case of Syncra Systems Case Study Solution danger of new entry is low. Because if any company needs to go into in this service than they have to make heavy financial investments. They need to construct vehicles and racing tracks and also needs to pay substantial total up to chauffeurs for changing.

PESTEL Analysis


It can not be concluded from case research study that there would be modification in resource allowances. NASCAR had actually got gain from lower tax policies which results in increasing in earnings. So they made heavy investments in the research and development. As NASCAR is operating in numerous markets so it needs to deal with various regulations. It is also noted that Syncra Systems Case Study Solution has faced increased analysis concerning regulatory. Every government has different priority so NASCAR has to be gotten ready for it as top priority can be shifted to other sector.


Economic aspects consists of taxation rate, currency exchange rate, financial performance of that specific company, conditions of labour market, inflation rate etc. If there is federal government intervention in the marketing and sales sector, fortunes of the NASCAR and its competitors can be impacted. NASCAR can leverage capabilities of employees to produce new chances and improve existing chances.


Each has various social worths and norms. It helps in comprehending regarding society and preference of customers.


Innovation has influence on practically every business. It consists of innovation in business strategy. In this case of Syncra Systems Case Study Analysis it can be kept in mind that business are greatly investing for research study and development. NASCAR ought to likewise work on its media rights policy with Turner Broadcasting System.

Vrio Analysis
Because every nation has different legal terms and conditions, Legal plays an essential role in every country. Syncra Systems Case Study Help needs to be make sure that they safeguard their legal rights in every county so any business does not harm to its legal rights.


Environmental elements are also essential for every organisation. NASCAR needs to make sure that its vehicles are not creating contamination more than appropriate level.

7 P's of Marketing


The products of Syncra Systems Case Study Solution in its item portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, sanctioning guidelines for races and ad-space to business online marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Rates method of NASCAR for its race events tickets is based upon the place and value of the racing occasions. Together with race occasions tickets, NASCAR also charge various service charge to its stakeholders and makes earnings. It charged approving charges of $1-2 million per race on average in 2005.


Promotional technique of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races.


NASCAR have its racing tracks in various cities in United States. The most important tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Vehicle Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in most of the cities in United States to understand nationwide popularity.


Nestle people technique is consisted of supplying much better experience to its viewers, its fan base and to all of its stakeholders. Individuals are an important aspect of Syncra Systems Case Study Help A marketing technique as its events are the source of home entertainment for crowd. Its people strategy includes efforts to offer much better experience to its Fans, Race Drivers, Team, Occasion Organizers etc., all of which come under individuals strategy of NASCAR.


A number of business processes are needed to conduct racing events in an effective way. These procedures include; proper schedule of time, plan for viewers, offering tickets, arrangement of space for sponsors, managing logistics etc. These all processes contribute I developing NASCAR image, enhancing viewers experience and increasing fan base.

Physical Evidence.

Essential physical evidences for the NASCAR includes the existence of its racing tracks, stock cars and racing occasions. In addition to it, its merchandising brands consisting of t-shirts, caps, goodies and so on, likewise act as a physical proof for NASCAR.

Item Life Process Evaluation.

The racing occasions by Syncra Systems Case Study Analysis was presented on June 19, 1949. The very first race was held at Charlotte Speedway in North Carolina. There had to do with 13000 fans present in the race. At the very first phase competition for NASCAR was low, as the rivals drove the automobiles similar to the cars driven by ordinary individuals.


After conducting its first race successfully the business moved towards developing its own tracks. The very first Syncra Systems Case Study Help based track, particularly the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by establishment of more raceways consisting of Daytona International Speedway, which was opened in 1959. After the development of racing tracks the business moved towards broadcasting its races on tv in 1979. The first event broadcasted on tv was flag-to-flag protection of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 years, he transformed NASCAR from a local Sport popular organization into one with international fan base. He initiated a brand-new period of profitable sponsorships and television agreements for NASCAR.


The maturity duration for NASCAR started with the efforts of William France Jr., with the company having wide variety of income sources. The company has about 500 sponsors with transmitting its events in about 150 nations. The business has a great deal of tracks in the majority of the cities of United States.


The decline in the business's offerings started after 2005 with typical presence rate per race declined by 22% from 2005 to 2010 and television viewership rate decreased by 30% from 2005 to 2010. The major causes of decline consist of the monetary crisis of 2008, which increased the expense of coming to tracks for audiences due to increasing fuel prices, and the moving of its fan base towards other sports.

Market Segmentation.

The marketplace division of Syncra Systems Case Study Help can be divided into 4 segments; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical segmentation of Syncra Systems Case Analysis is based upon the geographical existence of its tracks in different states and cities in United States, and the tv broadcasting of its occasions in numerous nations. The business has 23 tracks in about 20 states of America and has television broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This huge geographical segmentation provides the company local as well as global fan base.


The demographic segmentation of Syncra Systems Case Study Solution is also highlydiverse based upon the gender, earnings and age of the customer. To increase the demographic section of its market NASCAR must revise its marketing strategies to draw in more age groups and lower its prices to go into in the market segment with a low average income.


NASCAR has a fan base with a loyalty. NASCAR fans view it compulsive to buy tickets and see the races once in a week. NASCAR has actually attempted to increase the quality of its racing by presenting stage racing, they likewise have actually tried to lower costs and make the event more convenient by presenting live racing.


Behavioural division of Syncra Systems Case Study Analysis is based upon the behaviour of fans in regards to enjoying the race survive on the tv or by going in the occasions. Presently, the fans choice is towards watching the race in your home on television instead of going, as the client experience at NASCAR tracks is not beneficial along with expensive. This choice makes the rates for participation lower than the rates for tv audiences. NASCAR has to change the behaviour of its fan base by presenting qualitative services at its tracks.

Target Market.


One of the prospective target market of NASCAR was Hispanics; the young and growing population of United States. The market section has great potential for NASCAR as the population was growing at a greater rate and it was expected to become thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014.


Kids are likewise one of the possible target market sector for NASCAR, as they are more connected socially than other groups. Developing fan base among kids can offer a possible increase in the number of fans for racing due to their connectivity. Kids spend most of their times in playing and utilizing smart devices video games. Automobile racing video games developed by Syncra Systems Case Study Analysis can be a prospective source of getting attention of kids towards NASCAR track racing. However, NASCAR's digital functions connected to kids are not capable of getting the attention. NASCAR needs more attention towards tailoring and improving its digital functions to attract the kids target audience.

This big expenditure makes the sector potential for NASCAR marketing method of increasing its fan base. The market section thinks about NASCAR as an organization doing not have in producing a multiculturalism environment. NASCAR should take different steps to enhance the experience of Generation Y consumers in its events.

5 C's of Marketing

5 C's of marketing assists in taking decisions concerning marketing.


It needs to make PESTLE analysis in order to comprehend climate or context in which NASCAR is working. PESTLE means political, financial, social, technical, legal and ecological and is mentioned above.


Syncra Systems Case Study Analysis is a vehicle racing business with having USP of high quality auto racing with an international structure. Its sector is sports team and occasions.


Collaborations consists of suppliers, suppliers and alliances of NASCAR. NASCAR used to get pay check of around $15 million each year from Turner Sports. NASCAR had to get approval from Turner Sport if it want to produce its Facebook page, twitter account or even mobile application.


The client of Syncra Systems Case Study Analysis are its audiences. They target customers with having age of 15-60 years. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their youngsters and create generational commitment.


The direct rivals of NASCAR are Formula 1 and Moto GP. Groups normally represents sponsors in NASCAR and the medium of advertising is motorists. It can be said that chauffeurs and race vehicles are rivals. If they got much better opportunity in terms of prizes and tv direct exposure, these chauffeurs can go versus NASCAR.

Marketing Methods.

1. Preserving and establishing Facebook Page.
One of the prospective target markets sections for NASCAR is Hispanics which is the growing population section of USA however sadly NASCAR had been unable to attract the this targeted section. It must establish a Facebook page containing the info concerning the races and the areas of tracks to make the consumer informative about the core operations of NASCAR.
2. Establishing and Updating Accounts of Secret Drivers.
Syncra Systems Case Study Solution drivers has a low star power as compare to players of other sports. The poor contacts with fans result in less attraction of viewers towards the racers and a low star power. Star power is a crucial element for bring in audiences towards tracks and towards tv.
3. Developing New Games and enhancing present games for kids.
Kids spent the majority of their time on playing games and using mobile phones. Regrettably, kids playing NASCARA have a worst experience of playing its games. As a result, they are less brought in towards the sport. In order to bring in these kids, NASCARA must improve its current racing games by presenting modification in the automobiles i.e. changing colours, choice of speed, presenting group racing in the video game, utilizing better graphics connected to the racing tracks and introducing various levels in the game. All these modifications in the current game would offer better experience to kids.
Along with it, NASCAR needs to also develop brand-new games connected to racing like kids racing with kids characters as drivers, animation racing with racing between various animation characters with a choice of picking the preferred animation character for the kids. These techniques would enable the company to attract among its prospective target segments.
4. Presenting multiculturalism at events.
Syncra Systems Case Study Help occasions are comprised of fans with really few cultural diversity, due to expense of arrival in events, making it unsightly for the clients perceiving sport occasions as get-togethers i.e. Generation Y customers. As the Generation Y consumers are a potential target market for NASCAR, therefore the business ought to take specific steps to attract this potential target market. It ought to adopt techniques to draw in the consumers far from the tracks place with different culture. The technique to do so might be supplying special discounts on tickets or complimentary tickets to viewers coming from a specific distance or from another state. It would increase cultural diversity of the fans and would make Generation Y clients more satisfied.
5. Improving Consumer Experience at Tracks.
NASCAR must work on infrastructure and facilities at tracks due to the fact that on the race day viewers got dissatisfied. Viewers have numerous expectations from Syncra Systems Case Study Analysis due to the fact that in exact same industry other companies are supplying much better services than NASCAR. IF NASCAR don't work on this issue then its fans may shifted to its rivals.

Marketing Budget plan

Marketing spending plan made on the basis of the above strategies for the duration of 5 years from 2011 to 2015, reveals the cost related information for the marketing strategies. It can be seen that method 5 of enhancing consumer experience at tracks would require greatest preliminary financial investment and cost and strategy 4 of introducing multiculturalism will need most affordable preliminary investment with least expensive further per year cost.
NOTE: The values about cost are presumed on rational basis due the absence of truths and figures connected to cost in the case study. Inflation rate of United States is assumed to be 10%.

On the basis of deep analysis of the external and internal elements of Syncra Systems Case Study Solution triggering the decrease of tv viewership rate and attendance rate at tracks, the above marketing methods are recommended to NASCAR to increase its fan base in long run. These strategies would handle internal factors like poor client experience at tracks, insufficient social networks marketing, incapable digital medias like video games, absence of culturalisms at tracks etc., along with with external factors like moving of fans towards other sports, demographical changes in America and changing domesticity styles.