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NASCAR (National Association for Stock Cars And Truck Auto Racing) is an organization performing series of Stock Cars and truck racing in United States and acting as a sanctioning body for driving the rules for Stock Cars and truck Racing. 2) Stock Vehicle Racing by NASCAR is the 2nd largest spectator sport, with highest number of sponsors. 1) The other sources of income for The Israel Cancer Association B Case Study Analysis consists of; 10% of the overall income from television rights, approving costs i.e. $1-2 million per race, and licencing NASCAR brand to companies.

NASCAR has a closed business culture with the non-interventionist method. This non collective method brings tensions in the sport. The structure of Cars and truck of Tomorrow by The Israel Cancer Association B Case Study Help, with an intent of safety for the drivers, brought numerous stress amongst the stakeholders of the sport.
Executive Summary
The interaction audit, carried out in 2010, revealed that despite the fact that the company extremely rely on the communications in between its stakeholders, there was no recognizable company communication technique. (

The audit pointed out numerous doing not have of NASCAR in terms of absence of internal combination, absence of fan management method and absence of social and digital media of marketing.

The Israel Cancer Association B Case Study Help audiences was extremely devoted to the sport and the brand names associated with the NASCAR, making it appealing for sponsors and corporate marketers.

Problem Declaration.

The company is presently facing the problem of decreasing rates of attendance at racing tracks and rates of tv viewers. This can put a significant effect on its revenues from sponsors, media rights, and from other sources of revenue.

Situational Analysis.

Although the business was quite effective till 2005 with its standard marketing techniques, but right after 2005 the business starts facing various issues consisting of decrease of its fan base. Several external along with internal aspects are responsible for the decline. Internal elements include; insufficient financial investment in social media and other digital medias of.

Fan base of NASCAR made up of married males with an average age of 47, which passes their fandom to their youngsters and create generational loyalty. Other obstacles for NASCAR consists of the shift of its fans to other sports as they were enhancing their fan's experience enabling access to their broadcasts out of the houses through jumbo turns, Wi-Fi access, and so on.

SWOT Analysis.


NASCAR core proficiencies includes it has rights of dictating guidelines as sanctioning body. Policies and rules concerning expert stock cars and truck racing are dictated by NASCAR like if any group with required abilities and resources can enter into races by following rules and policies dictated by NASCAR. All the events of NASCAR are sponsored by corporates because of biggest brand commitment of fans towards brand names promoted by The Israel Cancer Association B Case Study Help.


Weak points of NASCAR includes its close culture which is non collective. The Israel Cancer Association B Case Study Solution establishes Vehicle of Tomorrow without collaboration so result is that motorists did not like that idea. It was also found that NASCAR had no effective method for organisation interaction.
Porter's 5 Forces Analysis

NASCAR generally utilized to rely on traditional media sources like local paper for promotion of its sports. NASCAR likewise came to understand from these traditional media outlets that sport was difficult to cover. When sports fans were asked concerning popular celebrities and stars then NASCAR motorist was not discovered even in top twenty responses.


Dangers in SWOT analysis are specified as external aspects that can risk to business's success. Because if there is economic down turn then individuals would be having less return on investment, Economic down turn was experienced in late 2000 which can be hazard for NASCAR. Earning of individuals would be effected and they would be more conscious in investing their cash. Economic down turn likewise results in boost fuel prices which also affected NASCAR. Because fans of NASCAR used to attend its occasion from cross countries. NESCAR had a rule of 65/25/10 for income distribution. 65 percent revenues from media rights would be distributed to race course, 25 percent earnings would be distributed to contending group and remaining 10 percent would be maintained by NESCAR which is sanctioning body. Completing team wished to increase their portion of revenue from 25 percent because of increase in operating cost of a race group and also there is decline in the variety of full-season sponsorship. NESCAR likewise faces threats from other sponsors since they are making massive financial investments to improve experience of fans. For instance that includes updating existing avenues, developing brand-new opportunities, providing Wi-Fi center and likewise offering other interactive mediums to engage sports on smart devices. Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their children and produce generational commitment. So the difficulty is that the family system in America was changing resulting in reduction of impact of married male fan base over their children. Along with it perceptions about cars and truck was also altering with viewing automobile a vehicle to reach at point B from point A, rather than as a fun job. If NASCAR make significant investments in new sections which are based on brand-new customers then it might face negative remarks from its core fan base, now.

Porter's Five Forces Analysis

Porter's 5 forces is a design that is used to evaluate market in which business is working. It assists in identifying what are strengths and weakness of any particular market. It recommend that every industry is various from one another. Because NASCAR's bottom line i.e. net earnings is greatly depends on this, it is important to comprehend industry in which business is working. There are 5 forces that are utilized to recognize profitability, intensity and appearance of The Israel Cancer Association B Case Study Analysis business.

Competitive Competition

These motorists can go versus NASCAR if they got much better chance in terms of rewards and television direct exposure. If viewers take pleasure in other race automobiles and chauffeurs more than NASCAR then audiences can shift to those other fascinating automobiles and motorists. NASCAR could be having danger from its two direct competitors that is Formula 1 and Moto GP.
Swot Analysis
Supplier Power

If business shifts from one supplier to another, the provider power shows the number of providers are available in industry and what is the expense associated with provider. In this industry there is supply monopoly since drivers with required resources and skills are restricted.

Buyer Power

This force is concerning to consumers that is it easy for customers to shift to other items. Then customers are less most likely to change, if there is more switching cost is associated. In the case of NASCAR clients are its viewers. Audiences can switch to other rivals easily due to the fact that audiences will having low changing cost.

Danger of Replacement

Alternatives are referred as options. The substitutes in this case can be other home entertainment means like viewers can move to other sports. There are large variety of replacements are offered in this circumstance which suggests that hazard of alternative is high.

Threat of New Entry

It is specified as how it is simple for any company to enter in that specific market. When it comes to The Israel Cancer Association B Case Study Analysis risk of new entry is low. Since if any company requires to go into in this service than they need to make heavy financial investments. They require to construct cars and trucks and racing tracks and likewise needs to pay large amount to motorists for changing.

PESTEL Analysis


It can not be concluded from case research study that there would be change in resource allotments. NASCAR had actually got gain from lower taxation policies which leads to increasing in revenues. So they made heavy financial investments in the research and advancement. As NASCAR is operating in numerous markets so it requires to deal with various policies. It is likewise kept in mind that The Israel Cancer Association B Case Study Help has dealt with increased analysis regarding regulatory. Every government has different top priority so NASCAR needs to be gotten ready for it as concern can be moved to other sector.


Financial elements consists of taxation rate, exchange rate, economic efficiency of that specific company, conditions of labour market, inflation rate etc. Fortunes of the NASCAR and its rivals can be impacted if there is federal government intervention in the marketing and sales sector. NASCAR can utilize abilities of staff members to create new chances and enhance existing chances.


Every society is different from each other. Each has various social values and standards. It helps in comprehending concerning society and choice of customers. Social factors consists of customs, culture, mindsets towards particular product and services, demographics, norms, interests and so on. It can be concluded that marketing through other ways rather than standard (i.e. newspaper) can be preferred in this society.


Innovation has impact on practically every business. It consists of development in business method. In this case of The Israel Cancer Association B Case Study Analysis it can be noted that business are greatly investing for research and development. NASCAR ought to likewise work on its media rights policy with Turner Broadcasting System.

Vrio Analysis
Legal plays a crucial role in every country due to the fact that every nation has different legal terms and conditions. The Israel Cancer Association B Case Study Help requires to be make certain that they secure their legal rights in every county so any company does not hurt to its legal rights.


Environmental factors are also important for each organisation. Because typically federal governments do not enable those business which can damage to environment. These ecological elements includes laws regarding contamination, climate modification, safe waste disposal, policies regarding insurance coverage and so on. NASCAR needs to make sure that its automobiles are not generating contamination more than acceptable level.

7 P's of Marketing


The products of The Israel Cancer Association B Case Study Solution in its product portfolio are; racing events tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, sanctioning rules for races and ad-space to corporate marketers throughout broadcast of NASCAR races. (Hanlon, 2018).


Prices method of NASCAR for its race events tickets is based upon the location and significance of the racing events. In addition to race events tickets, NASCAR likewise charge various service fees to its stakeholders and makes income. For instance it charged sanctioning charges of $1-2 million per race on average in 2005.


Advertising technique of The Israel Cancer Association B Case Study Help is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races. The company is not entirely relied upon its fan base for its promo and promote through regional radio stations too. The company has likewise adopted the merchandising media of promotion, in which the company sells products with its logo.


NASCAR have its racing tracks in various cities in United States. The most important tracks of NASCAR consists of Atlanta Motor Speedway in Georgia, Car Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in most of the cities in United States to grasp nationwide appeal.


Nestle individuals method is consisted of supplying better experience to its viewers, its fan base and to all of its stakeholders. People are a crucial element of The Israel Cancer Association B Case Study Help A marketing technique as its events are the source of home entertainment for crowd. Its individuals strategy includes efforts to offer better experience to its Fans, Race Drivers, Crew, Occasion Organizers etc., all of which come under people method of NASCAR.


Several company processes are required to perform racing occasions in an effective way. These processes include; correct schedule of time, plan for viewers, selling tickets, arrangement of space for sponsors, handling logistics etc. These all procedures contribute I developing NASCAR image, enhancing viewers experience and increasing fan base.

Physical Proof.

Essential physical evidences for the NASCAR includes the presence of its racing tracks, stock automobiles and racing occasions. Along with it, its merchandising brand names including tee shirts, caps, goodies and so on, likewise function as a physical evidence for NASCAR.

Item Life Cycle Evaluation.

The racing occasions by NASCAR was introduced on June 19, 1949. At the very first phase competitors for NASCAR was low, as the competitors drove the automobiles comparable to the vehicles driven by normal people.


After conducting its very first race effectively the business moved towards developing its own tracks. The first The Israel Cancer Association B Case Study Solution based track, particularly the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by establishment of more raceways consisting of Daytona International Speedway, which was opened in 1959. After the growth of racing tracks the business moved towards relaying its races on tv in 1979. The first occasion broadcasted on tv was flag-to-flag coverage of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 decades, he changed NASCAR from a local Sport popular organization into one with worldwide fan base. He initiated a brand-new period of lucrative sponsorships and tv agreements for NASCAR.


The maturity duration for NASCAR began with the efforts of William France Jr., with the business having wide variety of income sources. The business has about 500 sponsors with transmitting its events in about 150 countries. The company has large number of tracks in most of the cities of United States.


The decline in the business's offerings started after 2005 with average attendance rate per race declined by 22% from 2005 to 2010 and tv viewership rate declined by 30% from 2005 to 2010. The significant reasons for decline consist of the financial crisis of 2008, which increased the cost of reaching tracks for audiences due to increasing fuel rates, and the moving of its fan base towards other sports.

Market Division.

The marketplace segmentation of The Israel Cancer Association B Case Study Help can be divided into 4 sections; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical division of The Israel Cancer Association B Case Solution is based upon the geographical existence of its tracks in numerous states and cities in United States, and the tv broadcasting of its events in different countries. The company has 23 tracks in about 20 states of America and has television broadcast through various Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This huge geographical segmentation offers the company local in addition to global fan base.


The group segmentation of NASCAR is also highlydiverse based upon the gender, income and age of the customer. Its existing fan base is majorly comprised of male married fans with a typical age of 47 years and an income around $30-50 thousands. Nevertheless presently NASCAR is attempting to increase its target audience to the young growing population and kinds too. To increase the group segment of its market NASCAR need to modify its marketing methods to bring in more age and lower its costs to go into in the marketplace segment with a low typical income.( htt1).


The psychological qualities of most of the fans are quite similar. NASCAR has a fan base with a commitment. NASCAR fans view it compulsive to acquire tickets and see the races as soon as in a week. 71% of them choose to purchase items with a NASCAR brand. They are rather extrovert and are willing to mingle with other fans while racing. They want quality racing with low cost at hassle-free area. Although The Israel Cancer Association B Case Study Help has actually tried to increase the quality of its racing by introducing phase racing, they also have actually attempted to lower prices and make the event more convenient by introducing live racing.


Behavioural segmentation of NASCAR is based upon the behaviour of fans in terms of enjoying the race live on the television or by going in the occasions. Presently, the fans choice is towards seeing the race at home on television rather than going, as the consumer experience at NASCAR tracks is not beneficial as well as expensive.

Target audience.


One of the prospective target market of NASCAR was Hispanics; the young and growing population of United States. The market sector has great possible for NASCAR as the population was growing at a higher rate and it was anticipated to end up being thrice after forty years and the section has increasing wealth rate with about $1 trillion of wealth in 2014.


Kids are likewise among the potential target audience segment for NASCAR, as they are more linked socially than other groups. Creating fan base amongst kids can supply a possible boost in the number of fans for racing due to their connectivity. Kids spend most of their times in using smart devices and playing video games. Automobile racing video games established by The Israel Cancer Association B Case Study Help can be a prospective source of getting attention of kids towards NASCAR track racing. However, NASCAR's digital functions connected to kids are not capable of gaining the attention. NASCAR needs more attention towards personalizing and improving its digital features to bring in the kids target audience.

Generation Y.
Generation Y target market includes those who invested five times more resources on discretionary expenditures i.e. buying tickets for racing occasions, than others. This big expense makes the segment potential for NASCAR marketing technique of increasing its fan base. The marketplace sector is also simple to approach as 81% of the Y Generation consumer utilizes Facebook the use and every day is two times of utilizing television and radio. The market sector views sports as a social occasion, instead of adherence to sport. The market section thinks about NASCAR as an organization lacking in producing a multiculturalism atmosphere. The Israel Cancer Association B Case Study Analysis needs to take different actions to improve the experience of Generation Y consumers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking choices regarding marketing.


It needs to make PESTLE analysis in order to understand climate or context in which NASCAR is working. PESTLE represents political, financial, social, technical, environmental and legal and is specified above.


The Israel Cancer Association B Case Study Solution is an automobile racing company with having USP of high quality auto racing with a worldwide structure. Its sector is sports group and occasions.


Collaborations includes suppliers, suppliers and alliances of The Israel Cancer Association B Case Study Solution. It is collaborated with different racing groups which are taking part in racing. It also teamed up with Turners Sport for digital rights. NASCAR utilized to earn money check of around $15 million each year from Turner Sports. There are variety of cons behind this offer. NASCAR had to get approval from Turner Sport if it want to create its Facebook page, twitter account or even mobile application. Turner Sport also had rights of every single video which is shoot during race at track.


The consumer of The Israel Cancer Association B Case Study Solution are its viewers. They target consumers with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their children and create generational commitment.


The direct competitors of NASCAR are Solution 1 and Moto GP. Teams normally represents sponsors in NASCAR and the medium of advertising is motorists. For that reason it can be stated that drivers and race cars are rivals. If they got much better opportunity in terms of prizes and tv direct exposure, these motorists can go versus NASCAR.

Marketing Techniques.

1. Keeping and establishing Facebook Page.
Among the potential target markets sectors for NASCAR is Hispanics which is the growing population sector of USA however regrettably NASCAR had been unable to bring in the this targeted sector. In order to bring in the young growing generation the NASCAR must market by utilizing social networks like Facebook. It ought to establish a Facebook page consisting of the details regarding the races and the locations of tracks to make the customer informative about the core operations of The Israel Cancer Association B Case Study Analysis. It needs to likewise upgrade its Facebook page on everyday basis to provide info about its approaching events. This would make the target audience sector more useful about the business and would lead to bring in big fans base.
2. Developing and Upgrading Accounts of Key Drivers.
NASCAR drivers has a low star power as compare to players of other sports. Its ranks 7th in regards to star power (see Case Exhibition). The significant reason behind it is that, the racers primarily play in teams and are not able to build an essential account and preserve a close contact with fans. The bad contacts with fans lead to less tourist attraction of audiences towards the racers and a low star power. Star power is a crucial element for bring in viewers towards tracks and towards tv. The star power for the chauffeurs at NASCARA could be enhanced by creating and upgrading accounts of essential motorists by NASCARA itself. This would remove the requirement of requiring drivers to preserve their accounts and would lead to increasing fans attention towards NASCARA motorists.
3. Developing New Games and improving existing video games for kids.
Kids spent most of their time on playing games and utilizing smart devices. But regrettably, kids playing NASCARA have a worst experience of playing its games. As an outcome, they are less drawn in towards the sport. In order to draw in these kids, NASCARA needs to enhance its present racing video games by introducing personalization in the automobiles i.e. altering colours, selection of speed, presenting group racing in the video game, using much better graphics related to the racing tracks and introducing various levels in the game. All these modifications in the present video game would provide better experience to kids.
Together with it, NASCAR needs to also construct brand-new games associated with racing like kids racing with kids characters as chauffeurs, cartoon racing with racing between various cartoon characters with a choice of choosing the favourite cartoon character for the kids. These techniques would make it possible for the business to attract one of its possible target sections.
4. Introducing multiculturalism at occasions.
The Israel Cancer Association B Case Study Analysis occasions are consisted of fans with extremely few cultural diversity, due to cost of arrival in occasions, making it unattractive for the consumers perceiving sport events as affairs i.e. Generation Y customers. As the Generation Y clients are a potential target audience for NASCAR, for that reason the business needs to take particular procedures to attract this possible target market. It must embrace methods to bring in the consumers far from the tracks place with various culture. The method to do so could be supplying special discounts on tickets or complimentary tickets to viewers coming from a particular distance or from another state. It would increase cultural diversity of the fans and would make Generation Y clients more satisfied.
5. Improving Customer Experience at Tracks.
NASCAR ought to work on infrastructure and amenities at tracks because on the race day audiences got disappointed. Viewers have lots of expectations from The Israel Cancer Association B Case Study Solution due to the fact that in very same industry other companies are supplying much better services than NASCAR. IF NASCAR do not work on this issue then its fans may shifted to its competitors.

Marketing Budget

Marketing budget made on the basis of the above strategies for the duration of 5 years from 2011 to 2015, shows the cost associated data for the marketing methods. It can be seen that technique 5 of enhancing consumer experience at tracks would need greatest preliminary investment and cost and strategy 4 of presenting multiculturalism will need lowest initial financial investment with least expensive further per year expense.
KEEP IN MIND: The values about expense are assumed on rational basis due the absence of figures and realities related to cost in the event study. Inflation rate of United States is presumed to be 10%.

On the basis of deep analysis of the external and internal aspects of The Israel Cancer Association B Case Study Analysis causing the decrease of tv viewership rate and participation rate at tracks, the above marketing strategies are recommended to NASCAR to increase its fan base in long run. These techniques would cope with internal elements like bad customer experience at tracks, inadequate social networks marketing, incapable digital medias like video games, absence of culturalisms at tracks and so on, in addition to with external elements like shifting of fans towards other sports, demographical changes in America and altering domesticity designs.