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Two Big Banks Broken Back Office Case Study Help (National Association for Stock Cars And Truck Vehicle Racing) is a company conducting series of Stock Cars and truck racing in United States and functioning as an approving body for driving the rules for Stock Cars and truck Racing. The company was founded in 1947, by "Huge Costs" France. NASCAR set up Stock Vehicle Racing occasions in United States with the existence of about 130000 audiences usually in 2005. It likewise transmitted its events in about 150 nations. Stock Vehicle Racing by NASCAR is the 2nd largest viewer sport, with highest variety of sponsors. It has about 500 sponsors contributing billions of dollars in its income. The other sources of income for Two Big Banks Broken Back Office Case Study Solution consists of; 10% of the overall revenue from television rights, sanctioning costs i.e. $1-2 million per race, and licencing NASCAR brand to companies.

NASCAR has a closed business culture with the non-interventionist method. This non collective method brings tensions in the sport. The structure of Car of Tomorrow by Two Big Banks Broken Back Office Case Study Analysis, with an objective of safety for the motorists, brought various stress among the stakeholders of the sport.

The interaction audit, carried out in 2010, exposed that despite the truth that the business highly rely on the interactions in between its stakeholders, there was no identifiable organisation communication method. (

The audit pointed out various doing not have of NASCAR in terms of lack of internal combination, lack of fan management method and absence of digital and social media of marketing.

Two Big Banks Broken Back Office Case Study Solution audiences was extremely loyal to the sport and the brands related to the NASCAR, making it appealing for sponsors and corporate marketers.

Problem Declaration.

The company is presently dealing with the problem of declining rates of presence at racing tracks and rates of tv viewers. This can put a significant impact on its earnings from sponsors, media rights, and from other sources of income.

Situational Analysis.

Although the company was quite effective till 2005 with its traditional marketing strategies, but not long after 2005 the business begins dealing with numerous issues including decline of its fan base. A number of external along with internal aspects are accountable for the decline. Internal aspects consist of; insufficient financial investment in social media and other digital medias of.

Fan base of NASCAR made up of married males with a typical age of 47, which passes their fandom to their children and develop generational loyalty. Other obstacles for NASCAR includes the shift of its fans to other sports as they were improving their fan's experience enabling access to their broadcasts out of the houses through jumbo turns, Wi-Fi gain access to, and so on.

SWOT Analysis.


NASCAR core competencies includes it has rights of dictating guidelines as sanctioning body. Guidelines and guidelines regarding expert stock automobile racing are dictated by NASCAR like if any team with needed abilities and resources can get in into races by following rules and policies dictated by NASCAR. All the occasions of NASCAR are sponsored by corporates since of biggest brand name loyalty of fans towards brands promoted by Two Big Banks Broken Back Office Case Study Help.

Weak points.

Weaknesses of NASCAR includes its close culture which is non collective. Two Big Banks Broken Back Office Case Study Analysis establishes Car of Tomorrow without collaboration so result is that motorists did not like that principle. It was likewise discovered that NASCAR had no efficient technique for company interaction.


NASCAR generally used to rely on traditional media sources like local newspaper for publicity of its sports. NASCAR likewise came to understand from these standard media outlets that sport was difficult to cover. When sports fans were asked relating to popular celebrities and stars then NASCAR driver was not discovered even in leading twenty reactions.


Dangers in SWOT analysis are defined as external aspects that can risk to company's success. Economic down turn was experienced in late 2000 which can be danger for NASCAR because if there is economic down turn then individuals would be having less return on investment. Earning of individuals would be effected and they would be more conscious in investing their money. Economic down turn likewise results in boost fuel prices which likewise affected NASCAR. Because fans of NASCAR used to attend its event from long distances. NESCAR had a rule of 65/25/10 for profits distribution. 65 percent incomes from media rights would be distributed to race course, 25 percent revenue would be distributed to competing team and staying 10 percent would be maintained by NESCAR which is sanctioning body. Contending group wanted to increase their part of profits from 25 percent because of boost in operating cost of a race team and likewise there is decline in the variety of full-season sponsorship. NESCAR likewise deals with dangers from other sponsors since they are making huge financial investments to enhance experience of fans. Which consists of updating existing opportunities, building new opportunities, supplying Wi-Fi facility and likewise providing other interactive mediums to communicate sports on mobile phones. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their children and produce generational loyalty. So the obstacle is that the household system in America was altering resulting in decrease of influence of married male fan base over their children. Together with it understandings about cars and truck was likewise changing with perceiving vehicle a lorry to reach at point B from point A, rather than as a fun job. Now if Two Big Banks Broken Back Office Case Study Help make substantial investments in new sections which are based upon brand-new clients then it may deal with negative remarks from its core fan base.

Porter's Five Forces Analysis

It is crucial to comprehend market in which company is working due to the fact that NASCAR's bottom line i.e. net profit is heavily depends on this. There are 5 forces that are utilized to recognize profitability, intensity and appearance of NASCAR business.

Competitive Competition

This force suggests ability of competitors. Teams generally represents sponsors in NASCAR and the medium of marketing is drivers. For that reason it can be said that drivers and race cars are competitors. These chauffeurs can break NASCAR if they got better chance in regards to prizes and tv exposure. Then viewers can shift to those other fascinating vehicles and chauffeurs, if audiences enjoy other race automobiles and drivers more than NASCAR. NASCAR could be having risk from its two direct rivals that is Solution 1 and Moto GP. They need to develop competitive benefits for chauffeurs so they do not shift to other competitors.

Provider Power

The provider power indicates the number of suppliers are available in industry and what is the cost associated with supplier if business shifts from one provider to another. Since motorists with needed abilities and resources are restricted, in this industry there is supply monopoly.

Purchaser Power

In the case of NASCAR customers are its audiences. Audiences can switch to other competitors quickly since audiences will having low switching cost.

Danger of Substitution

Substitutes are referred as options. The alternatives in this case can be other entertainment means like viewers can move to other sports. There are large variety of alternatives are offered in this circumstance which suggests that hazard of replacement is high.

Risk of New Entry

In the case of NASCAR danger of brand-new entry is low. They require to build automobiles and racing tracks and also requires to pay hefty amount to motorists for switching.

PESTEL Analysis


It can not be concluded from case research study that there would be modification in resource allowances. NASCAR had actually got take advantage of lower taxation policies which leads to increasing in profits. So they made heavy financial investments in the research and advancement. As NASCAR is operating in various markets so it needs to deal with various policies. It is also kept in mind that Two Big Banks Broken Back Office Case Study Solution has dealt with increased analysis relating to regulatory. Every federal government has different priority so NASCAR has to be prepared for it as top priority can be moved to other sector.


Economic elements includes taxation rate, exchange rate, financial performance of that specific company, conditions of labour market, inflation rate etc. If there is government intervention in the marketing and sales sector, fortunes of the NASCAR and its rivals can be affected. NASCAR can take advantage of abilities of employees to develop brand-new opportunities and improve existing chances.


Every society is various from each other. Each has various social worths and standards. It helps in understanding regarding society and preference of customers. Social aspects consists of customs, culture, mindsets towards particular product and services, demographics, standards, interests and so on. It can be concluded that advertising through other ways instead of traditional (i.e. newspaper) can be preferred in this society.


Technology has influence on practically every organisation. It consists of development in business method. In this case of Two Big Banks Broken Back Office Case Study Help it can be noted that companies are heavily spending for research and development. NASCAR ought to likewise work on its media rights policy with Turner Broadcasting System.


Because every nation has various legal terms and conditions, Legal plays an essential function in every nation. Two Big Banks Broken Back Office Case Study Analysis needs to be make sure that they safeguard their legal rights in every county so any business does not harm to its legal rights.


Ecological elements are likewise crucial for every business. NASCAR needs to make sure that its cars and trucks are not generating pollution more than acceptable level.

7 P's of Marketing


The items of Two Big Banks Broken Back Office Case Study Analysis in its item portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, approving rules for races and ad-space to corporate online marketers during broadcast of NASCAR races. (Hanlon, 2018).


Prices strategy of NASCAR for its race occasions tickets is based upon the place and importance of the racing occasions. Together with race events tickets, NASCAR likewise charge numerous service fees to its stakeholders and earns profits. For example it charged approving costs of $1-2 million per race on average in 2005.


Marketing method of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of viewers for NASCAR races.


NASCAR have its racing tracks in numerous cities in United States. The most important tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Vehicle Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in most of the cities in United States to grasp nationwide popularity.


Nestle individuals method is comprised of providing much better experience to its audiences, its fan base and to all of its stakeholders. People are an essential element of Two Big Banks Broken Back Office Case Study Analysis A marketing strategy as its events are the source of entertainment for crowd. Its individuals strategy includes efforts to provide better experience to its Fans, Race Drivers, Team, Occasion Organizers etc., all of which come under individuals strategy of NASCAR.


Several company processes are needed to carry out racing events in an effective way. These procedures include; proper schedule of time, arrangement for spectators, offering tickets, plan of space for sponsors, managing logistics etc. These all procedures contribute I constructing NASCAR image, improving spectators experience and increasing fan base.

Physical Proof.

Essential physical proofs for the NASCAR includes the presence of its racing tracks, stock vehicles and racing events. Together with it, its retailing brands consisting of t-shirts, caps, goodies etc., also function as a physical evidence for NASCAR.

Item Life Process Evaluation.

The racing occasions by Two Big Banks Broken Back Office Case Study Solution was introduced on June 19, 1949. The first race was held at Charlotte Speedway in North Carolina. There were about 13000 fans present in the race. At the first stage competitors for NASCAR was low, as the competitors drove the automobiles comparable to the cars and trucks driven by regular people.


After conducting its very first race successfully the company moved towards developing its own tracks. The very first Two Big Banks Broken Back Office Case Study Analysis based track, specifically the Darlington Raceway track, was started in 1950 in South Carolina. It was followed by establishment of more raceways including Daytona International Speedway, which was opened in 1959. After the growth of racing tracks the business moved towards broadcasting its races on television in 1979. The very first event broadcasted on tv was flag-to-flag coverage of Daytona.

In 1972, William France Jr., became the president of NASCAR and n about 3 decades, he transformed NASCAR from a regional Sport popular organization into one with international fan base. He initiated a new age of rewarding sponsorships and tv agreements for NASCAR.


The maturity duration for NASCAR started with the efforts of William France Jr., with the company having vast array of earnings sources. The business has about 500 sponsors with broadcasting its events in about 150 nations. The business has large number of tracks in most of the cities of United States.


The decrease in the business's offerings started after 2005 with average participation rate per race decreased by 22% from 2005 to 2010 and tv viewership rate declined by 30% from 2005 to 2010. The significant reasons for decline include the monetary crisis of 2008, which increased the expense of coming to tracks for audiences due to increasing fuel costs, and the shifting of its fan base towards other sports.

Market Segmentation.

The market segmentation of Two Big Banks Broken Back Office Case Study Help can be divided into 4 segments; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).


The geographical division of Two Big Banks Broken Back Office Case Solution is based upon the geographical presence of its tracks in numerous states and cities in United States, and the tv broadcasting of its occasions in different nations. The company has 23 tracks in about 20 states of America and has tv broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This huge geographical division provides the company regional along with worldwide fan base.


The demographic division of NASCAR is likewise highlydiverse based upon the gender, income and age of the customer. Its existing fan base is majorly comprised of male married fans with a typical age of 47 years and an income around $30-50 thousands. Presently NASCAR is trying to increase its target market to the young growing population and kinds. To increase the group sector of its market NASCAR should modify its marketing strategies to attract more age groups and lower its rates to enter in the market section with a low typical income.( htt1).


NASCAR has a fan base with a loyalty. NASCAR fans view it compulsive to buy tickets and see the races when in a week. NASCAR has actually tried to increase the quality of its racing by introducing phase racing, they also have actually tried to lower rates and make the event more hassle-free by presenting live racing.


Behavioural segmentation of NASCAR is based upon the behaviour of fans in terms of watching the race live on the television or by going in the events. Presently, the fans choice is towards seeing the race at house on tv rather than going, as the consumer experience at NASCAR tracks is not beneficial as well as pricey.

Target audience.


One of the possible target market of NASCAR was Hispanics; the young and growing population of United States. The market section has terrific prospective for NASCAR as the population was growing at a higher rate and it was anticipated to become thrice after forty years and the section has increasing wealth rate with about $1 trillion of wealth in 2014.


Kids are likewise among the prospective target audience sector for NASCAR, as they are more connected socially than other groups. Producing fan base amongst kids can supply a possible increase in the number of fans for racing due to their connectivity. Kids invest most of their times in utilizing smart devices and playing video games. Car racing video games developed by Two Big Banks Broken Back Office Case Study Analysis can be a prospective source of gaining attention of kids towards NASCAR track racing. NASCAR's digital functions related to kids are not capable of getting the attention. NASCAR needs more attention towards personalizing and improving its digital functions to bring in the kids target market.

Generation Y.
Generation Y target audience includes those who invested 5 times more resources on discretionary costs i.e. acquiring tickets for racing events, than others. This huge expenditure makes the segment capacity for NASCAR marketing method of increasing its fan base. The marketplace section is also easy to method as 81% of the Y Generation consumer utilizes Facebook the usage and every day is twice of using television and radio. The market section views sports as an affair, instead of adherence to sport. The marketplace segment thinks about NASCAR as a company lacking in developing a multiculturalism environment. Two Big Banks Broken Back Office Case Study Analysis should take numerous actions to improve the experience of Generation Y customers in its occasions.

5 C's of Marketing

5 C's of marketing assists in taking choices concerning marketing.


It needs to make PESTLE analysis in order to comprehend environment or context in which NASCAR is working. PESTLE means political, economic, social, technical, environmental and legal and is mentioned above.


NASCAR is a vehicle racing company with having USP of high quality vehicle racing with an international structure. Its sector is sports team and events. Its target audience is males in the age of 15-60 years. Company has closed corporate culture and having non-interventionist technique.


Collaborations consists of suppliers, suppliers and alliances of NASCAR. NASCAR used to get pay check of around $15 million yearly from Turner Sports. NASCAR had to get approval from Turner Sport if it desire to produce its Facebook page, twitter account or even mobile application.


The customer of Two Big Banks Broken Back Office Case Study Help are its viewers. They target customers with having age of 15-60 years. Fan base of NASCAR comprised of married males with a typical age of 47, which passes their fandom to their children and produce generational loyalty.


Groups normally represents sponsors in NASCAR and the medium of advertising is motorists. These motorists can go versus NASCAR if they got better chance in terms of prizes and tv exposure.

Marketing Strategies.

1. Establishing and Maintaining Facebook Page.
One of the possible target markets sectors for NASCAR is Hispanics which is the growing population sector of USA however regrettably NASCAR had actually been unable to draw in the this targeted sector. It must establish a Facebook page consisting of the info concerning the races and the locations of tracks to make the customer helpful about the core operations of NASCAR.
2. Developing and Updating Accounts of Secret Drivers.
Two Big Banks Broken Back Office Case Study Help chauffeurs has a low star power as compare to gamers of other sports. The bad contacts with fans result in less tourist attraction of viewers towards the racers and a low star power. Star power is an essential element for attracting viewers towards tracks and towards television.
3. Establishing New Games and enhancing current games for kids.
In order to bring in these kids, NASCARA must improve its current racing video games by presenting customization in the vehicles i.e. changing colours, selection of speed, introducing group racing in the game, using better graphics related to the racing tracks and introducing numerous levels in the game. All these modifications in the present video game would provide much better experience to kids.
In addition to it, NASCAR ought to likewise construct brand-new video games related to racing like kids racing with kids characters as chauffeurs, animation racing with racing between numerous cartoon characters with an option of selecting the preferred cartoon character for the kids. These techniques would make it possible for the business to attract one of its potential target segments.
4. Introducing multiculturalism at occasions.
NASCAR events are comprised of fans with very few cultural diversity, due to expense of arrival in events, making it unattractive for the customers perceiving sport occasions as social celebrations i.e. Generation Y customers. As the Generation Y clients are a prospective target market for NASCAR, for that reason the business should take particular measures to attract this prospective target market.
5. Improving Consumer Experience at Tracks.
Two Big Banks Broken Back Office Case Study Analysis must work on infrastructure and amenities at tracks since on the race day audiences got dissatisfied. Audiences have numerous expectations from NASCAR due to the fact that in exact same industry other business are providing better services than NASCAR. IF NASCAR do not work on this problem then its fans may moved to its competitors. According to fans there were not appropriate centers were offered as compare to other sports service providers. NASCAR should make sure that it supply sufficient facilities that includes cleaned up bathrooms, comfortable seating arrangement. They need to also supply WIFI services and availability of credit cards throughout that track. It needs to be also make certain that there are enough jumbo turns positioned at all required places. There ought to be also food stalls that provide quality food to audiences. In this method viewers will be having enjoyable experience at the day of event. (See Appendix B).
Marketing Spending plan.
Marketing budget plan made on the basis of the above techniques for the duration of 5 years from 2011 to 2015, reveals the expense related data for the marketing strategies. It can be seen that strategy 5 of improving consumer experience at tracks would need greatest preliminary financial investment and cost and strategy 4 of introducing multiculturalism will need most affordable preliminary financial investment with lowest further per year cost.
NOTE: The worths about expense are assumed on reasonable basis due the absence of facts and figures related to cost in the event study. Inflation rate of United States is assumed to be 10%.


On the basis of deep analysis of the external and internal factors of Two Big Banks Broken Back Office Case Study Solution triggering the decline of television viewership rate and attendance rate at tracks, the above marketing methods are suggested to NASCAR to increase its fan base in long term. These strategies would cope with internal elements like bad customer experience at tracks, insufficient social networks marketing, incapable digital medias like video games, absence of culturalisms at tracks and so on, as well as with external elements like moving of fans towards other sports, demographical changes in America and changing domesticity designs.

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