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Two Big Banks Broken Back Office Case Study Solution & Analysis


Intro

Two Big Banks Broken Back Office Case Study Solution (National Association for Stock Car Auto Racing) is an organization performing series of Stock Automobile racing in United States and serving as an approving body for driving the guidelines for Stock Cars and truck Racing. The organization was established in 1947, by "Huge Bill" France. NASCAR arrange Stock Automobile Racing occasions in United States with the existence of about 130000 audiences usually in 2005. It also broadcast its events in about 150 nations. Stock Vehicle Racing by NASCAR is the 2nd biggest spectator sport, with greatest number of sponsors. It has about 500 sponsors contributing billions of dollars in its profits. The other sources of revenue for Two Big Banks Broken Back Office Case Study Solution includes; 10% of the overall revenue from tv rights, approving charges i.e. $1-2 million per race, and licencing NASCAR brand name to business.

NASCAR has a closed corporate culture with the non-interventionist method. This non collective approach brings tensions in the sport. The structure of Cars and truck of Tomorrow by Two Big Banks Broken Back Office Case Study Solution, with an intention of safety for the drivers, brought various stress among the stakeholders of the sport.
Executive Summary
The interaction audit, performed in 2010, revealed that in spite of the truth that business highly depend on the interactions in between its stakeholders, there was no recognizable company interaction strategy. The industry's target consumers, instructions and goals were all unidentified.

The audit pointed out numerous lacking of NASCAR in regards to lack of internal combination, lack of fan management method and lack of social and digital media of marketing. The business has intricate ecosystem with independent tracks, teams and chauffeurs. This structure with closed corporate culture bring different challenges in speeding up a change. Other partners in ecosystem includes the media networks i.e. television and radio, and business online marketers.

Two Big Banks Broken Back Office Case Study Solution viewers was extremely loyal to the sport and the brands connected with the NASCAR, making it appealing for sponsors and business online marketers.

Problem Statement.

The company is presently facing the problem of decreasing rates of attendance at racing tracks and rates of tv viewers. This can put a significant effect on its profits from sponsors, media rights, and from other sources of income.

Situational Analysis.

The company was quite effective till 2005 with its standard marketing strategies, but quickly after 2005 the company starts facing different issues including decline of its fan base. A number of external in addition to internal factors are accountable for the decline. Internal factors consist of; inadequate financial investment in social networks and other digital medias of.

Fan base of NASCAR made up of married males with a typical age of 47, which passes their fandom to their youngsters and develop generational commitment. Other difficulties for NASCAR consists of the shift of its fans to other sports as they were enhancing their fan's experience enabling access to their broadcasts out of the homes through jumbo turns, Wi-Fi access, etc.

SWOT Analysis.

Strengths.


In SWOT analysis, strengths specified as business's qualities which are various from its competitors. These are business's core competencies on which business performance or business success based upon. Two Big Banks Broken Back Office Case Study Analysis core proficiencies includes it has rights of determining guidelines as approving body. Guidelines and policies concerning professional stock automobile racing are determined by NASCAR like if any group with required skills and resources can participate in races by following rules and regulations determined by NASCAR. NASCAR has monopoly it this aspect. Its strengths also consists of that it has title of second largest viewer sport in the United States with having more fortune 500 sponsors based in US. Its races were used to broadcast in more than 150 nations all over the world with more than $56 million profits. The main sources of their profits come from television rights, approving charges, sponsorship and licensing. It has longest season of 10 months and having ownership of three national series i.e. Outdoor camping World Truck Series, the Sprint Cup Series and the Nationwide Series. It has also big resource of fans and business sponsors. Since of biggest brand name loyalty of fans towards brands promoted by NASCAR, all the occasions of NASCAR are sponsored by corporates. (See Appendix A).

Weak points.

Weak points of NASCAR includes its close culture which is non collective. Two Big Banks Broken Back Office Case Study Help develops Car of Tomorrow without collaboration so result is that motorists did not like that principle. It was also discovered that NASCAR had no effective method for service communication.
Porter's 5 Forces Analysis
Opportunities.

NASCAR typically used to rely on conventional media sources like regional paper for promotion of its sports. NASCAR also came to know from these traditional media outlets that sport was challenging to cover. When sports fans were asked relating to popular stars and stars then NASCAR driver was not found even in top twenty actions.

Risks

Dangers in SWOT analysis are specified as external factors that can threat to business's success. Economic down turn was experienced in late 2000 which can be danger for NASCAR since if there is financial down turn then individuals would be having less roi. Earning of individuals would be effected and they would be more conscious in investing their cash. Economic down turn also results in boost fuel prices which likewise affected NASCAR. Due to the fact that fans of NASCAR utilized to attend its occasion from cross countries. NESCAR had a guideline of 65/25/10 for earnings distribution. 65 percent earnings from media rights would be dispersed to race tracks, 25 percent profits would be distributed to competing team and remaining 10 percent would be kept by NESCAR which is approving body. Contending team wanted to increase their part of earnings from 25 percent due to the fact that of increase in running expense of a race team and likewise there is decline in the number of full-season sponsorship. Because they are making huge investments to improve experience of fans, nescar likewise faces hazards from other sponsors. Which consists of upgrading existing avenues, building brand-new opportunities, providing Wi-Fi facility and also providing other interactive mediums to communicate sports on smart devices. Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their youngsters and develop generational loyalty. The difficulty is that the family system in America was altering resulting in decrease of influence of married male fan base over their youngsters. Together with it understandings about vehicle was also changing with viewing vehicle a vehicle to reach at point B from point A, instead of as a fun task. If NASCAR make significant financial investments in brand-new segments which are based on new clients then it may face negative comments from its core fan base, now.

Porter's 5 Forces Analysis

It is crucial to comprehend market in which company is working since NASCAR's bottom line i.e. net profit is greatly depends on this. There are 5 forces that are used to determine profitability, strength and appearance of NASCAR business.

Competitive Competition

These chauffeurs can go versus NASCAR if they got much better opportunity in terms of prizes and tv direct exposure. If audiences take pleasure in other race vehicles and motorists more than NASCAR then audiences can shift to those other interesting vehicles and chauffeurs. NASCAR might be having danger from its two direct rivals that is Solution 1 and Moto GP.
Swot Analysis
Supplier Power

The supplier power shows the number of providers are readily available in industry and what is the expense connected with provider if company shifts from one supplier to another. In this market there is supply monopoly since motorists with required resources and skills are limited.

Buyer Power

This force is regarding to consumers that is it easy for consumers to shift to other items. Then consumers are less likely to switch, if there is more switching expense is associated. When it comes to NASCAR customers are its viewers. Due to the fact that audiences will having low changing expense, audiences can change to other rivals quickly.

Danger of Replacement

Replacements are referred as alternatives. The alternatives in this case can be other entertainment suggests like audiences can shift to other sports. There are wide range of alternatives are readily available in this situation which suggests that threat of replacement is high.

Threat of New Entry

In the case of NASCAR threat of brand-new entry is low. They require to develop vehicles and racing tracks and also requires to pay large amount to motorists for changing.

PESTEL Analysis

Political


It can not be concluded from case research study that there would be change in resource allocations. NASCAR had got benefit from lower taxation policies which results in increasing in revenues. So they made heavy investments in the research and advancement. As NASCAR is working in numerous markets so it requires to face different guidelines. It is likewise kept in mind that Two Big Banks Broken Back Office Case Study Analysis has actually dealt with increased analysis concerning regulative. Every federal government has various concern so NASCAR has to be gotten ready for it as priority can be moved to other sector.

Affordable

Financial elements consists of tax rate, exchange rate, economic efficiency of that particular company, conditions of labour market, inflation rate etc. If there is government intervention in the marketing and sales sector, fortunes of the NASCAR and its competitors can be affected. NASCAR can leverage capabilities of workers to produce brand-new chances and improve existing opportunities.

Social

Each has various social values and norms. It helps in understanding concerning society and preference of consumers.

Technical

In this case of NASCAR it can be noted that companies are greatly spending for research study and advancement. NASCAR must likewise work on its media rights policy with Turner Broadcasting System.

Legal
Vrio Analysis
Legal plays an essential function in every nation since every nation has various legal terms and conditions. Two Big Banks Broken Back Office Case Study Help requires to be make sure that they safeguard their legal rights in every county so any company does not damage to its legal rights.

Environmental

Ecological factors are also important for every business. NASCAR needs to make sure that its cars are not generating contamination more than acceptable level.

7 P's of Marketing

Item

The items of Two Big Banks Broken Back Office Case Study Help in its product portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand, sanctioning guidelines for races and ad-space to corporate marketers throughout broadcast of NASCAR races. (Hanlon, 2018).

Cost.

Prices strategy of NASCAR for its race occasions tickets is based upon the location and significance of the racing occasions. Together with race events tickets, NASCAR also charge numerous service fees to its stakeholders and makes revenue. It charged approving charges of $1-2 million per race on average in 2005.

Promotion.

Advertising strategy of Two Big Banks Broken Back Office Case Study Help is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of audiences for NASCAR races. The business is not entirely relied upon its fan base for its promotion and promote through local radio stations too. The company has also adopted the merchandising media of promotion, in which the company sells products with its logo.

Place.

NASCAR have its racing tracks in different cities in United States. The most important tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Auto Club Speedway in California and Darlington Raceway in South Carolina. It tries to conduct its races in the majority of the cities in United States to comprehend nationwide popularity.

Individuals.

Nestle individuals strategy is comprised of providing much better experience to its viewers, its fan base and to all of its stakeholders. Individuals are a crucial element of Two Big Banks Broken Back Office Case Study Analysis A marketing method as its occasions are the source of home entertainment for crowd. Its individuals strategy consists of efforts to offer much better experience to its Fans, Race Drivers, Crew, Event Organizers etc., all of which come under individuals technique of NASCAR.

Procedures.

Numerous business processes are needed to perform racing events in an efficient way. These procedures include; correct schedule of time, plan for viewers, selling tickets, plan of area for sponsors, handling logistics etc. These all procedures contribute I developing NASCAR image, improving viewers experience and increasing fan base.

Physical Proof.

Most important physical evidences for the NASCAR includes the presence of its racing tracks, stock automobiles and racing occasions. In addition to it, its retailing brands consisting of tee shirts, caps, goodies and so on, also serve as a physical evidence for NASCAR.

Item Life Process Assessment.

The racing occasions by Two Big Banks Broken Back Office Case Study Help was presented on June 19, 1949. The first race was held at Charlotte Speedway in North Carolina. There were about 13000 fans present in the race. At the very first phase competitors for NASCAR was low, as the competitors drove the cars comparable to the automobiles driven by regular individuals.

Development.

The very first NASCAR based track, namely the Darlington Raceway track, was started in 1950 in South Carolina. After the growth of racing tracks the business moved towards transmitting its races on television in 1979.

In 1972, William France Jr., ended up being the president of NASCAR and n about 3 years, he transformed NASCAR from a local Sport popular company into one with international fan base. He initiated a brand-new period of profitable sponsorships and television agreements for NASCAR.

Maturity.

The maturity duration for NASCAR began with the efforts of William France Jr., with the business having wide range of profits sources. The company has about 500 sponsors with transmitting its occasions in about 150 countries. The business has a great deal of tracks in most of the cities of United States.

Decrease.

The decline in the business's offerings began after 2005 with average participation rate per race declined by 22% from 2005 to 2010 and television viewership rate declined by 30% from 2005 to 2010. The significant causes of decrease consist of the financial crisis of 2008, which increased the cost of coming to tracks for viewers due to increasing fuel prices, and the moving of its fan base towards other sports.

Market Division.

The market segmentation of Two Big Banks Broken Back Office Case Study Solution can be divided into four segments; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographic.

The geographical segmentation of Two Big Banks Broken Back Office Case Analysis is based upon the geographical presence of its tracks in different states and cities in United States, and the tv broadcasting of its occasions in numerous nations. The business has 23 tracks in about 20 states of America and has tv broadcast through different Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This vast geographical segmentation supplies the business regional as well as worldwide fan base.

Group.

The demographic division of NASCAR is likewise highlydiverse based upon the gender, income and age of the customer. Its existing fan base is majorly consisted of male married fans with a typical age of 47 years and an earnings around $30-50 thousands. However presently NASCAR is trying to increase its target audience to the young growing population and kinds also. To increase the market section of its market NASCAR need to modify its marketing strategies to attract more age groups and lower its rates to go into in the marketplace sector with a low typical earnings.( htt1).

Psychographic.

NASCAR has a fan base with a commitment. NASCAR fans perceive it compulsive to acquire tickets and see the races when in a week. NASCAR has actually attempted to increase the quality of its racing by presenting phase racing, they likewise have actually attempted to lower costs and make the occasion more hassle-free by introducing live racing.

Behavioural.

Behavioural division of NASCAR is based upon the behaviour of fans in terms of watching the race live on the television or by going in the occasions. Currently, the fans preference is towards watching the race at home on tv rather than going, as the client experience at NASCAR tracks is not favourable as well as expensive.

Target Market.

Hispanics.

Among the potential target market of Two Big Banks Broken Back Office Case Study Analysis was Hispanics; the young and growing population of United States. The marketplace section has terrific possible for NASCAR as the population was growing at a higher rate and it was expected to become thrice after forty years and the section has increasing wealth rate with about $1 trillion of wealth in 2014. Although, the sector reveals affinity with automobile culture, however require a more focused marketing towards inviting the section towards racing.

Kids.

Kids are also among the possible target market section for NASCAR, as they are more linked socially than other groups. Creating fan base among kids can offer a prospective increase in the number of fans for racing due to their connectivity. Kids spend the majority of their times in playing and using smartphones video games. Automobile racing video games established by Two Big Banks Broken Back Office Case Study Help can be a possible source of acquiring attention of kids towards NASCAR track racing. NASCAR's digital features related to kids are not capable of acquiring the attention. NASCAR requires more attention towards personalizing and enhancing its digital features to bring in the kids target audience.

Generation Y.
Generation Y target market includes those who spent five times more resources on discretionary costs i.e. purchasing tickets for racing events, than others. This substantial expense makes the sector potential for NASCAR marketing strategy of increasing its fan base. The marketplace segment is likewise simple to technique as 81% of the Y Generation consumer uses Facebook every day and the use is two times of utilizing tv and radio. The marketplace sector views sports as an affair, instead of adherence to sport. The marketplace sector thinks about NASCAR as an organization lacking in developing a multiculturalism environment. Two Big Banks Broken Back Office Case Study Help must take various actions to enhance the experience of Generation Y consumers in its occasions.

5 C's of Marketing

5 C's of marketing helps in taking choices concerning marketing. These 5 C's requirements to be evaluated properly for taking any marketing decision. These 5 C's stands for Environment, Business, Collaborators, Customers and Rivals.

Climate/Context.

It needs to make PESTLE analysis in order to understand environment or context in which NASCAR is working. PESTLE stands for political, financial, social, technical, environmental and legal and is specified above.

Business.

NASCAR is an auto racing company with having USP of high quality automobile racing with a global structure. Its sector is sports team and events. Its target market is males in the age group of 15-60 years. Company has closed business culture and having non-interventionist technique.

Cooperations.

Collaborations consists of distributors, providers and alliances of NASCAR. NASCAR utilized to get pay check of around $15 million every year from Turner Sports. NASCAR had to get approval from Turner Sport if it want to develop its Facebook page, twitter account or even mobile application.

Consumers.

The customer of Two Big Banks Broken Back Office Case Study Analysis are its audiences. They target consumers with having age of 15-60 years. Fan base of NASCAR consisted of married males with a typical age of 47, which passes their fandom to their youngsters and produce generational commitment.

Rivals.

The direct rivals of NASCAR are Formula 1 and Moto GP. Teams normally represents sponsors in NASCAR and the medium of marketing is motorists. For that reason it can be said that chauffeurs and race cars and trucks are rivals. If they got much better chance in terms of prizes and tv direct exposure, these chauffeurs can go versus NASCAR.

Marketing Methods.

1. Maintaining and establishing Facebook Page.
Among the potential target markets segments for NASCAR is Hispanics which is the growing population section of U.S.A. but unfortunately NASCAR had been unable to bring in the this targeted segment. In order to draw in the young growing generation the NASCAR need to market by utilizing social networks like Facebook. It ought to develop a Facebook page containing the information regarding the races and the places of tracks to make the customer useful about the core operations of Two Big Banks Broken Back Office Case Study Help. It must likewise update its Facebook page on daily basis to offer info about its approaching occasions. This would make the target market segment more helpful about the business and would result in attracting large fans base.
2. Developing and Upgrading Accounts of Key Drivers.
Two Big Banks Broken Back Office Case Study Analysis drivers has a low star power as compare to gamers of other sports. The bad contacts with fans result in less attraction of audiences towards the racers and a low star power. Star power is an essential aspect for drawing in audiences towards tracks and towards television.
3. Establishing New Games and enhancing existing video games for kids.
Kids invested the majority of their time on playing video games and utilizing smart devices. Regrettably, kids playing NASCARA have a worst experience of playing its games. As a result, they are less brought in towards the sport. In order to draw in these kids, NASCARA must improve its current racing video games by introducing modification in the automobiles i.e. altering colours, choice of speed, introducing group racing in the video game, using better graphics associated with the racing tracks and introducing different levels in the video game. All these modifications in the present game would offer better experience to kids.
Together with it, NASCAR ought to likewise build new video games associated with racing like kids racing with kids characters as chauffeurs, cartoon racing with racing between various animation characters with an option of picking the favourite cartoon character for the kids. These strategies would make it possible for the business to draw in among its possible target segments.
4. Presenting multiculturalism at occasions.
NASCAR events are comprised of fans with very few cultural diversity, due to expense of arrival in occasions, making it unsightly for the clients perceiving sport events as social occasions i.e. Generation Y consumers. As the Generation Y customers are a prospective target market for NASCAR, for that reason the company ought to take specific steps to attract this prospective target market.
5. Improving Consumer Experience at Tracks.
NASCAR should work on facilities and features at tracks because on the race day viewers got dissatisfied. Viewers have many expectations from Two Big Banks Broken Back Office Case Study Help because in very same industry other business are supplying much better services than NASCAR. IF NASCAR do not work on this problem then its fans might shifted to its competitors.

Marketing Budget

Marketing budget made on the basis of the above methods for the duration of 5 years from 2011 to 2015, shows the expense associated data for the marketing strategies. It can be seen that strategy 5 of improving client experience at tracks would need greatest preliminary investment and expense and method 4 of introducing multiculturalism will need least expensive preliminary financial investment with least expensive even more per year cost.
KEEP IN MIND: The worths about cost are presumed on rational basis due the absence of facts and figures connected to cost in the case study. Inflation rate of United States is presumed to be 10%.

Recommendations.
Recommendations
On the basis of deep analysis of the internal and external aspects of Two Big Banks Broken Back Office Case Study Analysis causing the decrease of tv viewership rate and attendance rate at tracks, the above marketing methods are recommended to NASCAR to increase its fan base in long run. These techniques would manage internal aspects like poor client experience at tracks, inadequate social networks marketing, incapable digital medias like games, lack of culturalisms at tracks and so on, as well as with external factors like shifting of fans towards other sports, demographical changes in America and altering family life styles.