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Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution and Analysis


Introduction

NASCAR (National Association for Stock Vehicle Automobile Racing) is an organization carrying out series of Stock Car racing in United States and acting as an approving body for driving the guidelines for Stock Car Racing. 2) Stock Car Racing by NASCAR is the 2nd largest viewer sport, with highest number of sponsors. 1) The other sources of earnings for Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis consists of; 10% of the overall earnings from tv rights, sanctioning charges i.e. $1-2 million per race, and licencing NASCAR brand name to business.

NASCAR has a closed corporate culture with the non-interventionist method. The building of Cars and truck of Tomorrow by NASCAR, with an intention of safety for the motorists, brought various stress amongst the stakeholders of the sport.

The communication audit, conducted in 2010, exposed that in spite of the fact that the business extremely rely on the interactions in between its stakeholders, there was no identifiable company interaction method. (

The audit pointed out various doing not have of NASCAR in terms of absence of internal integration, lack of fan management strategy and lack of digital and social media of marketing.

Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Help audiences was highly faithful to the sport and the brand names connected with the NASCAR, making it appealing for sponsors and corporate online marketers.

Issue Statement.

The company is presently facing the problem of decreasing rates of presence at racing tracks and rates of tv audiences. This can put a considerable impact on its earnings from sponsors, media rights, and from other sources of profits.

Situational Analysis.

Although the company was quite effective till 2005 with its standard marketing strategies, but not long after 2005 the company starts facing numerous problems including decrease of its fan base. Numerous external in addition to internal elements are accountable for the decline. Internal factors consist of; insufficient financial investment in social networks and other digital medias of.

Fan base of NASCAR consisted of married males with an average age of 47, which passes their fandom to their youngsters and create generational commitment. However the household system in America was changing leading to reduction of impact of married male fan base over their children. Along with it understandings about automobile was likewise changing with perceiving cars and truck an automobile to reach at point B from point A, instead of as a fun job. Other challenges for Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis consists of the shift of its fans to other sports as they were enhancing their fan's experience enabling access to their broadcasts out of the houses through jumbo turns, Wi-Fi access, etc. These all challenges were tending the business to revise its marketing techniques.

SWOT Analysis.

Strengths.


NASCAR core proficiencies includes it has rights of dictating rules as sanctioning body. Policies and guidelines relating to expert stock car racing are dictated by NASCAR like if any group with needed skills and resources can enter into races by following guidelines and regulations dictated by NASCAR. All the events of NASCAR are sponsored by corporates since of most significant brand commitment of fans toward brands promoted by Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Help.

Weaknesses.

Weaknesses of NASCAR includes its close culture which is non collective. Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis establishes Vehicle of Tomorrow without cooperation so result is that motorists did not like that idea. It was also discovered that NASCAR had no reliable method for business interaction.

Opportunities.

Opportunities in SWOT analysis are external factors which can be favourable to business or the external elements on which company is having competitive benefit. NASCAR generally utilized to depend on conventional media sources like local paper for publicity of its sports. Usually these conventional media sources try to cover their house group and certain kind of events. NASCAR likewise familiarized from these traditional media outlets that sport was difficult to cover. Media landscape also changed from conventional to digital landscape. Papers went out of business. NASCAR can work on its abilities to get maximum possible take advantage of this new digital landscape. NASCAR have underinvestment in digital resources. It can capitalize in social and digital media to get its advantages. Digital rights of NASCAR were also sold to Turner Sports. NASCAR utilized to earn money check of around $15 million yearly from Turner Sports. There are number of cons behind this deal. NASCAR had to get approval from Turner Sport if it desire to develop its Facebook page, twitter account or even mobile application. Turner Sport also had rights of every single video which is shoot throughout race at track. If media sources like papers, magazines and cable channels wish to post videos of races on their respective pages then they are needed to pay licensing fees to Turner Sport. So NASCAR can work on terms and try to negotiate with Turner Sports to get maximum advantages of it. Star power plays really important role in generating incomes from every sport. Nevertheless it was kept in mind that Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Help is lagging in this area i.e. star power. For instance when sports fans were asked concerning popular stars and stars then NASCAR driver was not discovered even in leading twenty reactions. So NASCAR can put efforts in this area too for earnings generation. They must direct their chauffeurs that how they can end up being sport stars. Four tactical focuses which are produced by research team can also be functioned as opportunity for NESCAR. These 4 strategic focuses compares and analysis Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution methods.

Threats

Economic down turn was experienced in late 2000 which can be hazard for NASCAR since if there is financial down turn then people would be having less return on investment. Economic down turn also results in boost fuel prices which likewise affected NASCAR. Now if NASCAR make substantial financial investments in brand-new segments which are based on new consumers then it may deal with unfavorable remarks from its core fan base.

Porter's 5 Forces Analysis

Porter's 5 forces is a model that is utilized to evaluate industry in which business is working. It helps in identifying what are strengths and weakness of any particular market. It suggest that every market is different from one another. Since NASCAR's bottom line i.e. net revenue is heavily depends on this, it is crucial to understand industry in which company is working. There are 5 forces that are utilized to determine profitability, intensity and appearance of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis company.

Competitive Rivalry

This force indicates ability of rivals. Groups generally represents sponsors in NASCAR and the medium of advertising is motorists. It can be said that motorists and race automobiles are competitors. These motorists can break NASCAR if they got better chance in terms of prizes and tv direct exposure. If audiences enjoy other race vehicles and motorists more than NASCAR then viewers can move to those other intriguing cars and trucks and drivers. NASCAR could be having hazard from its two direct rivals that is Solution 1 and Moto GP. They require to produce competitive advantages for chauffeurs so they don't shift to other competitors.

Supplier Power

The supplier power suggests the number of providers are available in industry and what is the expense associated with supplier if company shifts from one supplier to another. Due to the fact that chauffeurs with required resources and abilities are restricted, in this industry there is supply monopoly.

Purchaser Power

This force is regarding to clients that is it easy for clients to move to other items. Then clients are less likely to switch, if there is more switching expense is associated. When it comes to NASCAR clients are its audiences. Audiences can change to other competitors quickly due to the fact that viewers will having low changing cost.

Danger of Substitution

Substitutes are referred as options. The replacements in this case can be other entertainment implies like viewers can move to other sports. So there are wide range of substitutes are readily available in this circumstance which suggests that risk of substitute is high.

Danger of New Entry

It is defined as how it is easy for any business to go into in that specific industry. When it comes to Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Help hazard of new entry is low. Due to the fact that if any company needs to go into in this company than they need to make heavy investments. They need to construct cars and racing tracks and also needs to pay substantial total up to drivers for changing.

PESTEL Analysis

Political


It can not be concluded from case study that there would be change in resource allowances. NASCAR had actually got take advantage of lower taxation policies which results in increasing in earnings. So they made heavy investments in the research study and advancement. As NASCAR is operating in numerous markets so it needs to face different regulations. It is also kept in mind that Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis has faced increased scrutiny concerning regulative. Every federal government has various top priority so NASCAR needs to be gotten ready for it as priority can be shifted to other sector.

Cost-effective

Financial factors includes tax rate, currency exchange rate, economic performance of that particular company, conditions of labour market, inflation rate etc. If there is federal government intervention in the marketing and sales sector, fortunes of the NASCAR and its competitors can be affected. NASCAR can leverage abilities of staff members to produce new chances and enhance existing chances.

Social

Every society is various from each other. Each has various social worths and standards. It assists in comprehending regarding society and choice of clients. Social factors consists of customs, culture, attitudes towards specific services and products, demographics, standards, interests and so on. It can be concluded that marketing through other methods rather than traditional (i.e. newspaper) can be chosen in this society.

Technical

Technology has impact on practically every business. It consists of innovation in organisation method. In this case of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis it can be noted that business are greatly investing for research study and development. NASCAR must also work on its media rights policy with Turner Broadcasting System.

Legal

Since every nation has different legal terms and conditions, Legal plays a crucial function in every country. Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution requires to be ensure that they secure their legal rights in every county so any company does not harm to its legal rights.

Environmental

Ecological aspects are likewise important for every service. Since generally federal governments don't allow those company which can hurt to environment. These ecological aspects includes laws regarding contamination, environment modification, safe garbage disposal, policies regarding insurance coverage etc. NASCAR needs to make certain that its vehicles are not generating pollution more than appropriate level.

7 P's of Marketing

Item

The items of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution in its product portfolio are; racing occasions tickets, racing tracks, sponsor's marketing, media rights, licencing NASCAR brand name, sanctioning guidelines for races and ad-space to business marketers throughout broadcast of NASCAR races. (Hanlon, 2018).

Cost.

Pricing technique of NASCAR for its race occasions tickets is based upon the place and value of the racing occasions. Along with race occasions tickets, NASCAR also charge numerous service charge to its stakeholders and makes profits. For example it charged sanctioning fees of $1-2 million per race typically in 2005.

Promotion.

Advertising strategy of NASCAR is highly based upon its fan base. A strong fan base share its fandom with others and increase the number of viewers for NASCAR races.

Location.

NASCAR have its racing tracks in numerous cities in United States. The most essential tracks of NASCAR includes Atlanta Motor Speedway in Georgia, Auto Club Speedway in California and Darlington Raceway in South Carolina. It attempts to conduct its races in most of the cities in United States to understand across the country appeal.

People.

Nestle individuals strategy is comprised of providing much better experience to its viewers, its fan base and to all of its stakeholders. Individuals are an essential element of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution A marketing strategy as its occasions are the source of home entertainment for crowd. Its people technique consists of efforts to offer better experience to its Fans, Race Drivers, Crew, Occasion Organizers and so on, all of which come under individuals method of NASCAR.

Procedures.

Numerous organisation processes are required to perform racing events in an effective method. These processes include; correct schedule of time, plan for viewers, selling tickets, plan of area for sponsors, handling logistics and so on. These all procedures contribute I developing NASCAR image, improving viewers experience and increasing fan base.

Physical Proof.

Crucial physical proofs for the NASCAR consists of the presence of its racing tracks, stock automobiles and racing occasions. Along with it, its retailing brand names including t-shirts, caps, goodies and so on, also serve as a physical evidence for NASCAR.

Product Life Cycle Assessment.

The racing occasions by NASCAR was presented on June 19, 1949. At the first phase competition for NASCAR was low, as the competitors drove the automobiles similar to the cars driven by ordinary individuals.

Development.

The very first NASCAR based track, particularly the Darlington Raceway track, was initiated in 1950 in South Carolina. After the development of racing tracks the company moved towards broadcasting its races on tv in 1979.

In 1972, William France Jr., became the president of NASCAR and n about 3 decades, he transformed NASCAR from a local Sport popular organization into one with worldwide fan base. He started a brand-new era of profitable sponsorships and tv contracts for NASCAR.

Maturity.

The maturity duration for NASCAR began with the efforts of William France Jr., with the business having vast array of earnings sources. The business has about 500 sponsors with transmitting its events in about 150 nations. The business has a great deal of tracks in the majority of the cities of United States.

Decline.

The decline in the company's offerings began after 2005 with typical attendance rate per race decreased by 22% from 2005 to 2010 and tv viewership rate decreased by 30% from 2005 to 2010. The major reasons for decrease consist of the monetary crisis of 2008, which increased the expense of coming to tracks for audiences due to increasing fuel costs, and the moving of its fan base towards other sports.

Market Segmentation.

The marketplace division of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis can be divided into four sectors; Geographic, Demographic, Psychographic and Behavioural. (Dutta, 2018).

Geographic.

The geographical division of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Help is based upon the geographical existence of its tracks in various states and cities in United States, and the television broadcasting of its events in different countries. The business has 23 tracks in about 20 states of America and has tv broadcast through numerous Medias i.e. TNT, ESPN, ABC and Fox, in about 150 countries.This large geographical segmentation offers the company regional in addition to global fan base.

Market.

The market segmentation of NASCAR is also highlydiverse based upon the gender, income and age of the customer. Its present fan base is majorly consisted of male married fans with an average age of 47 years and an income around $30-50 thousands. Nevertheless presently NASCAR is attempting to increase its target audience to the young growing population and kinds as well. To increase the group sector of its market NASCAR need to modify its marketing methods to attract more age groups and lower its costs to go into in the marketplace segment with a low typical income.( htt1).

Psychographic.

The mental attributes of most of the fans are rather similar. NASCAR has a fan base with a loyalty. NASCAR fans perceive it compulsive to acquire tickets and see the races once in a week. 71% of them prefer to purchase products with a NASCAR brand name. They are rather extrovert and want to join other fans while racing. They want quality racing with low price at hassle-free location. NASCAR has actually tried to increase the quality of its racing by presenting phase racing, they likewise have actually tried to lower costs and make the occasion more hassle-free by introducing live racing.

Behavioural.

Behavioural division of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution is based upon the behaviour of fans in terms of enjoying the race live on the television or by entering the occasions. Presently, the fans preference is towards watching the race in the house on television rather than going, as the client experience at NASCAR tracks is not favourable as well as costly. This preference makes the rates for presence lower than the rates for tv audiences. NASCAR needs to alter the behaviour of its fan base by presenting qualitative services at its tracks.

Target audience.

Hispanics.

One of the possible target audience of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution was Hispanics; the young and growing population of United States. The marketplace segment has excellent possible for NASCAR as the population was growing at a higher rate and it was anticipated to become thrice after forty years and the segment has increasing wealth rate with about $1 trillion of wealth in 2014. The section reveals affinity with car culture, however need a more concentrated marketing towards inviting the section towards racing.

Kids.

Kids are also one of the possible target market segment for NASCAR, as they are more connected socially than other groups. Vehicle racing video games established by Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis can be a prospective source of gaining attention of kids towards NASCAR track racing. NASCAR needs more attention towards tailoring and improving its digital features to bring in the kids target market.

This substantial expense makes the segment potential for NASCAR marketing strategy of increasing its fan base. The market segment thinks about NASCAR as an organization doing not have in developing a multiculturalism environment. NASCAR needs to take different actions to enhance the experience of Generation Y consumers in its events.

5 C's of Marketing

5 C's of marketing assists in taking decisions regarding marketing.

Climate/Context.

It needs to make PESTLE analysis in order to comprehend climate or context in which NASCAR is working. PESTLE represents political, financial, social, technical, legal and ecological and is specified above.

Business.

NASCAR is a car racing business with having USP of high quality car racing with a worldwide structure. Its sector is sports group and events. Its target audience is males in the age of 15-60 years. Business has actually closed corporate culture and having non-interventionist method.

Collaborations.

Collaborations includes suppliers, suppliers and alliances of NASCAR. NASCAR used to get pay check of around $15 million each year from Turner Sports. NASCAR had to get approval from Turner Sport if it desire to create its Facebook page, twitter account or even mobile application.

Customers.

The customer of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Help are its audiences. They target clients with having age of 15-60 years. Fan base of NASCAR comprised of married males with an average age of 47, which passes their fandom to their children and create generational commitment.

Rivals.

Groups usually represents sponsors in NASCAR and the medium of marketing is chauffeurs. These drivers can go against NASCAR if they got better chance in terms of prizes and tv exposure.

Marketing Strategies.

1. Developing and Maintaining Facebook Page.
One of the potential target audience sections for NASCAR is Hispanics which is the growing population segment of USA but regrettably NASCAR had actually been not able to attract the this targeted section. In order to draw in the young growing generation the NASCAR ought to market by utilizing social networks like Facebook. It ought to develop a Facebook page containing the info relating to the races and the areas of tracks to make the customer useful about the core operations of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution. It needs to also upgrade its Facebook page on day-to-day basis to supply details about its upcoming occasions. This would make the target audience segment more helpful about the business and would lead to attracting big fans base.
2. Developing and Upgrading Accounts of Secret Drivers.
Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Analysis drivers has a low star power as compare to players of other sports. The bad contacts with fans result in less attraction of audiences towards the racers and a low star power. Star power is an essential factor for attracting viewers towards tracks and towards television.
3. Developing New Games and enhancing existing games for kids.
Kids spent the majority of their time on playing games and using smartphones. Unfortunately, kids playing NASCARA have a worst experience of playing its games. As an outcome, they are less brought in towards the sport. In order to bring in these kids, NASCARA ought to improve its current racing video games by presenting modification in the automobiles i.e. altering colours, selection of speed, presenting group racing in the game, using better graphics related to the racing tracks and presenting different levels in the game. All these modifications in the existing game would provide better experience to kids.
Together with it, NASCAR should also develop brand-new video games connected to racing like kids racing with kids characters as chauffeurs, animation racing with racing in between various cartoon characters with a choice of picking the preferred cartoon character for the kids. These techniques would allow the company to attract one of its potential target sections.
4. Presenting multiculturalism at events.
Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Help occasions are consisted of fans with extremely few cultural diversity, due to expense of arrival in events, making it unattractive for the consumers perceiving sport events as get-togethers i.e. Generation Y clients. As the Generation Y consumers are a prospective target market for NASCAR, therefore the company should take certain measures to attract this prospective target audience. It ought to adopt methods to draw in the consumers far from the tracks area with different culture. The technique to do so might be supplying unique discounts on tickets or totally free tickets to audiences coming from a particular distance or from another state. It would increase multiculturalism of the fans and would make Generation Y customers more satisfied.
5. Improving Client Experience at Tracks.
Since on the race day audiences got dissatisfied, NASCAR must work on facilities and facilities at tracks. Due to the fact that in same market other business are providing better services than NASCAR, viewers have numerous expectations from Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution. Then its fans may shifted to its competitors, if NASCAR don't work on this concern. According to fans there were not adequate centers were readily available as compare to other sports service providers. NASCAR should make sure that it supply appropriate facilities that includes cleaned washrooms, comfortable seating arrangement. They ought to also offer WIFI services and accessibility of charge card throughout that track. It needs to be likewise make sure that there suffice jumbo turns positioned at all needed locations. There must be also food stalls that provide quality food to viewers. In this method viewers will be having enjoyable experience at the day of event. (See Appendix B).
Marketing Budget.
Marketing spending plan made on the basis of the above strategies for the period of 5 years from 2011 to 2015, shows the cost associated information for the marketing techniques. (See Appendix B). It can be seen that method 5 of improving customer experience at tracks would require greatest initial financial investment and cost and strategy 4 of introducing multiculturalism will need lowest preliminary investment with lowest further per year cost. The company should focus on the resource allowance on these strategies on the basis of its offered resources and the prospective advantages which the method would offer.
NOTE: The worths about expense are presumed on reasonable basis due the lack of facts and figures associated with cost in the event study. Inflation rate of United States is presumed to be 10%.

Suggestions.

On the basis of deep analysis of the internal and external aspects of Valuing The Option Component Of Debt And Its Relevance To Dcf Based Valuation Methods Case Study Solution triggering the decline of tv viewership rate and attendance rate at tracks, the above marketing strategies are recommended to NASCAR to increase its fan base in long term. These methods would manage internal aspects like poor client experience at tracks, inadequate social networks marketing, incapable digital medias like games, absence of culturalisms at tracks and so on, along with with external elements like shifting of fans towards other sports, demographical changes in America and changing family life designs.

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