Ajanta Packaging Harvard Case Solution

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Ajanta Packaging Case Study Solution and Analysis


Ajanta Packaging Case Study Help is a worldwide company in Sweden. It is generally a home providing business founded by Ingvar Kamprad in 1943. He named the company at the age of 17 when he started his first mail-order business. It was called as IKEA by a combination of terms connecting to his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make real by offering his some products acquired by a low-cost source for the local sellers by newsletter advertisement. In 1948, by the extra advertisement in the newsletter about the furniture has matched the criteria with its rivals. It has actually resulted in renounce the goods sale and start with furnishings. For the consumer satisfaction and lower the rate of returns, he intentionally opened a shop in an Almhult named municipality near his hometown. Later, the small newsletter ad changed into a brochure.

The competitors due to declined sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with numerous of the factories making furniture and therefore it once again came up with low expenses. On the other hand, Ajanta Packaging Case Study Help divided its store in a number of departments like low-cost price snack bar, kids play-area, as well as a Sweden Shop for the foods making it a popular exporter of food.

The motive of the business was to sale quality items with sensible costs with variation in items worldwide based on a vision to create a much better lifestyle for nearly everybody. Every year, the business celebrates an anti-bureaucrat week to establish much better contact between the customers and suppliers.

In the mid period of 1990s, IKEA has a broad working networking with about 70 countries tracking down its items about 11,200. It dealt with practically a bigger number of suppliers around 2300 worldwide (see Exhibit 2). When there were ecological issues arising about IKEA's items all at once the issuance on the kid labor emerged. This has led the company to face the tough situation in the maintenance of their relation with suppliers. Due to this reason, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Secret Players.

There are two key gamers in this case one is IKEA Business and other is its suppliers. IKEA's technique is to outsource its product producing to providers. These suppliers are usually 3rd party and based throughout the world.


The strategy of outsourcing has some issues like rules and regulations of these nations. Sometimes providers from these underdeveloped nations does not follow needed requirements as compare to industrialized countries. These weak guidelines and policies can result in weak environment policies or kid labour. There is unfavorable effect of these concerns on revenue of the company and also credibility of the business. Due to the fact that most of the business's customers are based in industrialized countries. These clients have high expectations from Ajanta Packaging Case Study Analysis in terms of great quality products with low expense. (Marianne Baxter, 2012) These consumers have also high expectations from IKEA in aspect of social obligation. They desired IKEA to be socially responsible and desired that it did not have any connection with kid labour or any other environment issue. As IKEA got its supply of carpets mainly for under developed countries like India, Pakistan, Nepal. These under developed nations have uncontrolled kid labour. So this is primary problem that IKEA is dealing with recently. The company is not managing its providers effectively. Underdeveloped nations enable kid labour since of hardship. Company can not depend on regional federal government for fixing this problem. IKEA methods also did not work well sufficient to address this issue (see Display 3).

Approaching Issue of Child Labour.

IKEA strategy is to keep high level of social responsibility because it is among the considerable driver in success of business. Ajanta Packaging Case Study Analysis is worried on kid labour concern and other ecological issues to support this strategy. There was element of social duty which was engrained in the culture of IKEA's creator Ingvar Kamprad (Exhibit 2). People from India had conflicting views relating to kid labour and social responsibility. According to Indian people child labour is okay if it is allowed by moms and dads or if children are working under supervision of their parents. There prevails practice of child operate in India and federal government is likewise unwinded over this matter if it is unbounded child labour or if their moms and dads are concurred and permitted their kids to work. Children are also allowed to operate in craft industries to make sure that skills from earlier generation are not lost.( Naidu & Ramaiah, 2006) Furthermore, IKEA was likewise encouraged by Swedish Save the Kid organization to act "in the best interest of kid".( Odenbring, 2018) According to this they would be doing just that work which remains in the best interest of kids. They would not be associated with any deal in which kid labour is used or there is any possibility of environment issue. Because they are dependent of kid labour, most of the families would be doing not have important source of income. Their standard expenditures like food, clothing are satisfied through their working of kid.( Duflo, 2006) Likewise laws are not stringent sufficient to address problems of environment or social problems like child labour so companies require to fret whether it is appropriate to conduct business in India or not. They required to make sure that their service does not participate in any activity which is against social responsibility. The decision requires to be taken by likewise incorporating philosophy of social duty from the viewpoint of consumer not from point of view of providers. Consumers should not be having doubt their company is engaged in any undesirable activity. If requirements relating to social responsibility from consumer point of view are not followed, there could be negative result. There was case happened in 1980's. IKEA had stopped working to fulfill required requirements on formaldehyde for some of its items. Because case IKEA had lost its profits by 20% in Denmark. Because company's reputation in the eyes of consumers had decreased. In 1992 there was also loss of around $6 to $7 million. Because it was not according to required level of formaldehyde, this loss was resulted from discontinuation of a popular bookcase series. This likewise damage business's credibility significantly.

Reaction to German manufacturers on Video Program:

In action to the invite of German producers for IKEA, the invite should need to be accepted. Particularly, Barner can possibly show her thought of mind with a clear reason letting individuals know that for her it is more crucial to be more worried about the IKEA credibility as she is only responsible for this. It also supplies Ajanta Packaging Case Study Analysis to aware the German producers to combat versus the kid labour.

As the German Manufacturers had actually just provided IKEA to see some of the shots from their documentary. They must be requested to let them watch the entire motion picture instead of some shots which reveals definitely an unclear image of the fact. This might be the technique of German producers to show themselves right versus the accusation however leaving IKEA behind filled with doubts about their relationship with the companies of India on the issue of kid labour.

On the contrary, the IKEA has been favorably represented about the concern of Child labour when the issue was initially set up by the Swedish Tv. There are a set of info on kid labour by IKEA which was considerably collected by ILO and UNICEF. This information really shows the same viewpoint as same as that of the documentary makers. This will let the producers to perplex about the problematic problem by clear representation of kid help during their labour at the manufacturing industries.

As the tv industry has terrific potential to reveal incorrect news as the fact by their outstanding ability to customize any lie into a fact and makes individuals believe on it without any doubts. It seems quite difficult for Barnerto assess the documentary prior to the session. As the German manufacturers declined to reveal their documentary to Ajanta Packaging Case Study Help before it is telecasted just suggests there evil intent of blame someone and their relationships with IKEA potentially. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to make revenues with the suppliers while being aware of the reality.

Furthermore, Barner has a strength of validation which is their philosophical statement i.e. everyone makes errors but one takes its duty. The duty of the mistakes taken by anybody is considered as the best source of pride.Despite of the fact that Ajanta Packaging Case Study Help was not aware about the growing concern over the kid labour in addition to the including kid's as labours by the industries, the suppliers of the IKEA. During the approval of contract, IKEA began examination against its provider industries around the world. The management of IKEA is not afraid of accepting its mistakes if shown in the documentary by German manufacturers. It will accept its mistake and take step to put it right once again.

Barner can likewise develop another validation on the inefficient obligation over social concerns. It is intending to be included with the social concerns however has actually not taken such procedures. In the field of marketing, IKEA is on leading with exceptional concepts along with its captivating products.

The concerns of the IKEA is towards leading long term relationships with its network of distribution globally. IKEA is not recently associated with any of the social activities about the rights and issues of each specific working in the industries and making them a good-looking revenue. In future, IKEA will prepare to be part of responsibility over the social concerns.

For this reason, it can be concluded that based on the concern for the business's track record and share of share ought to accept the invite and present it legitimate thoughts just in case if whatever in documentary protests the IKEA. Specifically, IKEA had started a Foundation based on the concept of protecting rights of child labour and to provide them with totally free environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA concerns about the most strategic and rational strategy in referral to the child labour issue should offer Rangan Exports with another possibility to assist them in overcoming this problem.

IKEA requires to take some measures in order to identify of the reality. , if the proof against the Rangan export is true therefore leading it in the failure on the moral level which were outlaid by IKEA.. This clearly indicates that on IKEA, the provider market leading to breach on the kid labour problem.

Consequently, IKEA deals with a vision of creating better lifestyle for every single person which is a strong representation for the business to represent the rights of employees of Rangan Exports. The idea of kid labour does not include a single business as a vast network of companies are responsible in putting it ahead. This is one of the most important problem of social concerns and it would be injustice to blame a single one.

If the management of Ajanta Packaging Case Study Solution not chooses for the agreement termination, this brings a threat of losing brand name position and track record. This may result in the financial decrease state of IKEA by decreased ratio of sale, less appeal of the brand name and the concerns over social responsibilities. The main disadvantage of this substitute is the IKEA deprivation with a beneficial association and may result in the terminating relations with the sources of carpet by India.

This will assist in maintenance of the healthy association between the supplier and the IKEA. This makes obvious for the all suppliers that IKEA is strictly against the child labour and truly condemn it. This may have a bad effect on the market reputation of IKEA by the generation of incorrect publicity.

As it is for the second time that IKEA ended up being a victim of child labour which has actually significantly damaged its credibility. For this function, Barner ought to pursue the aid by ILO and UNICEF in addition to NGOs which may assist Rangan in getting away the need to utilized kid labour for the carpets production. It may pick to spread out awareness among the homeowners worldwide about the social concerns and how one's life is affected by in regards to social, and ethical values.

Ajanta Packaging Case Study Help by the adoption of very first alternative, terminates its relationship with thesupplier offense. If lead to the failure then portray a bad impact on all providers by the increased power of bargaining and the violation of the policy of IKEA. Additionally, it can make a charge for the behaviour which is not ethically right. Hence, Barner should make the decision of disuniting with Rangan public. The press ought to be called upon for the statement of their choice with its factor with the summarization of the policy of IKEA on the use labour of child. She must report all the whole scenario of the issue emerged and make certain that all the suppliers are strictly following the rules of the contract. If any of the supplier discovered in compliance to exploitation of the any of the agreement guideline offering labour of kid should be fired.

In sum, the company can keep its track record in the market and somehow can bear the loss developed by one provider. With the stable track record in the market, Ajanta Packaging Case Study Help will undoubtedly conceal its monetary crisis within a brief time period.

Strategy Relating to IKEA's Operations in India

IKEA technique is basically focus on long term relationship with its suppliers instead of short term. This long term strategy helps IKEA in getting competitive and dependable provider source. For long term relationship they utilized to help their supplier to make complete usage of their capability. For instance, they asked providers to provide services and products aside from their core products and services. The exact same technique that was used by IKEA in Poland might be obtained.( Harapiak, 2013) The method was to outsource production of furniture and not produce by its own. IKEA likewise needs to make sure that they involve public through its marketing actions which need to be helpful in understanding IKEA's intentions.

Their objectives must likewise be validating company's policy. Their actions should likewise be according to Kamprad's view i.e. "produce a better daily life for many people". They think that they can accomplish this goal by supplying highest items with low cost. However at earlier time Ajanta Packaging Case Study Help had no focus on social and ecological problems which likewise contains kid labor they utilized to concentrate on just one technique i.e. supplying inexpensive and quality items to clients. So as time passed they needed to include other worths too to their focus. That improved focus could help IKEA in improving its credibility towards its consumers. The new focus included the viewpoint "in the best interest of the child". So for that purpose it needs to be make sure that engagements in India would be satisfying the necessary purpose too i.e. they did not engage any activity which includes child labor. Bulk of population in India is listed below hardship line so there is culture of kid labor and likewise child loan. Parents utilized to allow their kids to work in compensation with cash. Terminating operations from India would not make sure option to child labor however likewise negative reputation would be constructed that IKEA is not taking any dependable action to resolve fundamental problem i.e. child labor.

There would be also one other negative impact i.e. dispute from public. As there prevails view point that big business are constantly selfish and have an interest in only producing revenue and consumers would be thinking that IKEA is one of them. Public has typical view that these companies need to be socially responsible to society as like they are needed to be accountable to its investors. If IKEA did not take any possible action to solve issue of child labor then it would lead to loss of sales and IKEA's value too. For a company like IKEA track record loss is substantial loss due to the fact that worth of business also based upon it and also there would be decline in incomes and goodwill if there is any track record loss.

Nevertheless if IKEA think about only sales figure then getting out from Indian market is more suitable. Since sales from Indian market just contributes small part to IKEA's incomes. In an economical/capitalistic view threat is more than advantages. To attain business's long term objective i.e. "to develop a better everyday life for lots of people" and "in the finest interest of the child" it is suggested to not get out from Indian market and continue operations in Indian market with taking needed precautions.

IKEA required to make sure that child labor is not used for their items. For that function IKEA needs a system that can keep an eye on whole treatment. As supplier has absence of monetary resources to provide education to children, so IKEA should assist supplier financially and supply them monetary aids and ask to balance out by future deliveries.

There could be one other option for this problem that Ajanta Packaging Case Study Help might install its own production company integrated with school. All monetary requirements of that school could be fulfilled by proceeds from that producing business. IKEA should run this school by itself and its auditing task must be given to any other institute like Rugman to ensure it is working properly for best interest of children. (Usman, 2010).

Ajanta Packaging Case Study Help Ought To Sign up to Rugmark.

As IKEA has no experience relating to child labor so brand-new personnel would be required for this function. It must sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to keep an eye on and develop procedure suggested by IKEA.

Resolving Source of Child Labor.

Ajanta Packaging Case Study Help requires to resolve root cause of child labor in order to support its long term vision. IKEA beginning performing its method in multi ways. If it is discovered that supplier did not take any restorative action strategy then IKEA would broke contract with that provider and there would be no trade with that specific supplier in future.

Evaluation of Ajanta Packaging Case Solution Technique.

IKEA has commitment to its consumers to supply high quality items with low costs. If IKEA remained in Indian market then it would result in greater costs for consumers. A consumer would not feel comfortable when he came to know that he purchase a rug which was woven by child but is now getting educated by provider of Ajanta Packaging Case Study Help.


The main issue that IKEA is dealing with currently is kid labor because a German documentary maker makes documentary of a provider of IKEA that was using kid labor for production of goods. It was also concluded that Ajanta Packaging Case Study Analysis should sign up Rugmart due to the fact that IKEA has no any knowledge regarding kid labor and Rugmart is professional having knowledge concerning problems of child labor. As IKEA has no experience concerning child labor so new personnel would be required for this function.