Andreessen Horowitz Harvard Case Analysis

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Andreessen Horowitz Case Study Solution and Analysis


IKEA is a worldwide company in Sweden. He called the company at the age of 17 when he started his very first mail-order business. It was called as Andreessen Horowitz Case Study Help by a mix of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

The rivals due to declined sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with numerous of the factories making furnishings and therefore it again came up with low expenses. On the other hand, Andreessen Horowitz Case Study Analysis divided its store in a number of departments like cheap price lunchroom, children play-area, as well as a Sweden Store for the cuisines making it a popular exporter of food.

The motive of the business was to sale quality items with sensible rates with variation in products internationally based on a vision to create a better way of life for nearly everybody. Every year, the business celebrates an anti-bureaucrat week to develop better contact between the suppliers and consumers. Kamprad thought on the truth that it is only possible to make no mistake while you sleep. Nevertheless, the concept of planning for the future was extremely motivated. In 1986, Kamprad was replaced by his Personal assistant who was an experienced person of the business.

In the mid period of 1990s, IKEA has a broad working networking with about 70 nations tracking down its items about 11,200. When there were ecological problems emerging about IKEA's products at the same time the issuance on the child labor emerged. Due to this reason, Andreessen Horowitz Case Study Solution appeal reduced dropping the 20% of its sale in Denmark.

Secret Gamers.

There are two key gamers in this case one is IKEA Business and other is its suppliers. IKEA's method is to outsource its item manufacturing to providers. These providers are usually third party and based throughout the world.


There is unfavorable effect of these problems on income of the company and likewise track record of the company. They wanted Andreessen Horowitz Case Study Analysis to be socially accountable and desired that it did not have any connection with child labour or any other environment concern. IKEA methods also did not work well sufficient to address this issue (see Exhibition 3).

Approaching Issue of Child Labour.

Since it is one of the significant catalyst in success of company, IKEA method is to preserve high level of social obligation. Andreessen Horowitz Case Study Solution is worried on child labour problem and other environmental problems to support this strategy. There was element of social responsibility which was engrained in the culture of IKEA's founder Ingvar Kamprad (Exhibit 2). People from India had conflicting views regarding kid labour and social duty. According to Indian people child labour is not bad if it is allowed by moms and dads or if kids are working under guidance of their parents. There prevails practice of kid operate in India and government is likewise relaxed over this matter if it is unbounded kid labour or if their parents are agreed and enabled their children to work. Kids are likewise permitted to operate in craft markets to make sure that abilities from earlier generation are not lost.( Naidu & Ramaiah, 2006) Additionally, IKEA was likewise motivated by Swedish Conserve the Children company to act "in the best interest of child".( Odenbring, 2018) According to this they would be doing just that work which remains in the very best interest of kids. They would not be associated with any deal in which kid labour is utilized or there is any possibility of environment concern. The majority of the households would be lacking essential income source because they are dependent of child labour. Their fundamental expenditures like food, clothing are satisfied through their working of kid.( Duflo, 2006) Also laws are not strict sufficient to deal with problems of environment or social issues like child labour so business require to fret whether it is appropriate to carry out business in India or not. They needed to make sure that their organisation does not engage in any activity which is against social obligation. The decision requires to be taken by also incorporating approach of social duty from the viewpoint of customer not from perspective of providers. Consumers ought to not be having doubt their company is participated in any unwanted activity. If standards relating to social responsibility from customer point of view are not followed, there might be negative outcome. There was case occurred in 1980's. IKEA had stopped working to fulfill necessary standards on formaldehyde for some of its items. In that case IKEA had actually lost its earnings by 20% in Denmark. Since company's credibility in the eyes of customers had declined. In 1992 there was also loss of around $6 to $7 million. Because it was not according to needed level of formaldehyde, this loss was resulted from discontinuation of a popular bookcase series. This likewise harm company's track record considerably.

Response to German producers on Video Program:

In reaction to the invitation of German producers for IKEA, the invite should need to be accepted. The very first foremost thing to consider is that the documentary is made by a German company. It is not obligatory to be and accept the invite part of the live discussion however it is of crucial significance. As it supplies Barner to have live discussion during on-air programming. It produces a possibility to offer better description of their issues about their relationship with India. Specifically, Barner can possibly show her thought of mind with a clear reason letting individuals know that for her it is more crucial to be more concerned about the IKEA reputation as she is just responsible for this. It is essential to get rid of the requirements of child labour but this can possibly not done by stopping company relate to their partner business which involve the pattern of kid labour. This perception of Barner might help her in maintaining IKEA clear reflection and may likewise lead to stronger relationship of the business. It also supplies IKEA to conscious the German manufacturers to eliminate versus the kid labour.

As the German Manufacturers had actually just offered IKEA to view a few of the shots from their documentary. They should be asked for to let them view the entire motion picture instead of some shots which shows definitely an uncertain picture of the truth. This might be the method of German manufacturers to show themselves right against the allegation however leaving IKEA behind loaded with doubts about their relationship with the companies of India on the problem of kid labour.

On the contrary, the IKEA has been favorably represented about the issue of Kid labour when the problem was at first put up by the Swedish Tv. There are a set of details on child labour by IKEA which was substantially gathered by ILO and UNICEF.

As the German manufacturers refused to reveal their documentary to IKEA before it is telecasted simply indicates there evil intent of point the finger at somebody and their relationships with IKEA perhaps. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes kid as their labour and continue their relations to earn incomes with the suppliers while being conscious of the reality.

Barner has a strong point of justification which is their philosophical statement i.e. everybody makes errors however one takes its responsibility. The duty of the errors taken by anyone is considered as the very best source of pride.Despite of the reality that Andreessen Horowitz Case Study Analysis was not mindful about the growing issue over the child labour as well as the including kid's as labours by the markets, the providers of the IKEA. During the acceptance of agreement, IKEA started investigation against its provider industries around the world. The management of IKEA is not afraid of accepting its mistakes if displayed in the documentary by German manufacturers. It will accept its mistake and take procedure to put it right again.

Barner can likewise come up with another validation on the ineffective responsibility over social issues. It is intending to be included with the social issues but has not taken such steps. In the field of marketing, IKEA is on leading with exceptional concepts along with its eye-catching items.

The concerns of the IKEA is towards leading long term relationships with its network of distribution globally. IKEA is not just recently involved in any of the social activities about the rights and issues of each specific working in the markets and making them a good-looking revenue. In future, IKEA will prepare to be part of obligation over the social issues.

It can be concluded that as per the concern for the company's reputation and share of share must accept the invite and present it legitimate thoughts only in case if everything in documentary is against the Andreessen Horowitz Case Study Analysis. Specifically, IKEA had actually started a Structure based upon the principle of safeguarding rights of child labour and to offer them with free environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA issues about the most reasonable and strategic strategy in recommendation to the kid labour problem ought to provide Rangan Exports with another opportunity to assist them in overcoming this dilemma.

IKEA needs to take some measures in order to figure out of the truth. , if the proof against the Rangan export is true therefore leading it in the failure on the moral level which were outlaid by IKEA.. This plainly shows that on IKEA, the provider industry resulting in breach on the child labour concern.

Consequently, IKEA deals with a vision of creating much better way of life for each person which is a strong representation for the enterprises to stand for the rights of workers of Rangan Exports. The concept of child labour does not involve a single business as a large network of companies are accountable in putting it ahead. This is among the most vital concern of social concerns and it would be injustice to blame a single one.

If the management of Andreessen Horowitz Case Study Analysis not decides for the agreement termination, this brings a risk of losing brand name position and reputation. This might result in the monetary decline state of IKEA by reduced ratio of sale, less popularity of the brand name and the concerns over social duties. The main downside of this alternative is the IKEA deprivation with a worthwhile association and might result in the terminating relations with the sources of carpet by India.

This will help in maintenance of the healthy association in between the supplier and the IKEA. This makes apparent for the all suppliers that IKEA is strictly against the child labour and really condemn it. This might have a bad impact on the market track record of IKEA by the generation of false publicity.

As it is for the 2nd time that IKEA ended up being a victim of child labour which has considerably harmed its credibility. For this function, Barner must pursue the assistance by ILO and UNICEF as well as NGOs which may assist Rangan in escaping the need to utilized child labour for the rugs production. It might choose to spread awareness amongst the locals internationally about the social issues and how one's life is influenced by in regards to social, and ethical worths.

Andreessen Horowitz Case Study Analysis by the adoption of first alternative, terminates its relationship with thesupplier violation. Then portray a bad effect on all providers by the increased power of bargaining and the infraction of the policy of IKEA, if results in the failure. It can make a charge for the behaviour which is not ethically. Hence, Barner must make the decision of disuniting with Rangan public. The press needs to be called upon for the statement of their decision with its factor with the summarization of the policy of IKEA on the use labour of child. She needs to report all the whole situation of the problem emerged and be sure that all the suppliers are strictly following the guidelines of the agreement. , if any of the supplier discovered in compliance to exploitation of the any of the agreement rule offering labour of child should be fired.


In amount, the business can preserve its reputation in the market and in some way can bear the loss developed by one supplier. With the steady reputation in the market, Andreessen Horowitz Case Study Solution will surely conceal its financial crisis within a brief amount of time.

Strategy Regarding IKEA's Operations in India

Andreessen Horowitz Case Study Help method is generally focus on long term relationship with its suppliers rather than short term. The very same method that was used by IKEA in Poland could be obtained. IKEA likewise requires to make sure that they involve public through its marketing actions which must be useful in comprehending IKEA's intents.

Their intents ought to also be justifying company's policy. Their actions must likewise be according to Kamprad's view i.e. "produce a better everyday life for many individuals". They believe that they can accomplish this goal by offering best quality items with low cost. At earlier time IKEA had no focus on social and environmental problems which also contains child labor they utilized to focus on only one technique i.e. providing economical and quality items to clients. As time passed they needed to consist of other values too to their focus. That improved focus could help IKEA in enhancing its track record towards its customers. The new focus consisted of the viewpoint "in the very best interest of the child". So for that function it needs to be make sure that engagements in India would be fulfilling the necessary function too i.e. they did not engage any activity which includes child labor. Bulk of population in India is listed below hardship line so there is culture of child labor and likewise kid loan. Parents utilized to allow their children to work in settlement with loan. Discontinuing operations from India would not guarantee service to child labor however also negative reputation would be developed that IKEA is not taking any reputable action to resolve standard issue i.e. child labor.

If Andreessen Horowitz Case Study Solution did not take any possible action to resolve problem of child labor then it would result in loss of sales and IKEA's value too. For a business like IKEA credibility loss is huge loss since worth of company likewise based on it and likewise there would be decrease in incomes and goodwill if there is any track record loss.

However if IKEA think about only sales figure then getting out from Indian market is more suitable. Due to the fact that sales from Indian market just contributes small part to IKEA's revenues. In an economical/capitalistic view threat is more than benefits. To attain business's long term objective i.e. "to produce a better daily life for many people" and "in the finest interest of the child" it is recommended to not get out from Indian market and continue operations in Indian market with taking needed preventative measures.

IKEA needed to make sure that child labor is not used for their products. For that purpose IKEA needs a system that can monitor entire procedure. As provider has absence of monetary resources to offer education to children, so IKEA must help supplier economically and supply them financial help and ask to balance out by future deliveries.

There could be another option for this issue that Andreessen Horowitz Case Study Help might install its own production company integrated with school. All financial requirements of that school might be fulfilled by proceeds from that producing business. IKEA should run this school by itself and its auditing task should be provided to any other institute like Rugman to make sure it is working correctly for benefit of kids. (Usman, 2010).

Andreessen Horowitz Case Study Analysis Should Register to Rugmark.

IKEA thinks that every company has its own strengths and weaknesses. As IKEA has no experience regarding kid labor so brand-new personnel would be required for this purpose. It needs to register to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to keep an eye on and establish process suggested by Andreessen Horowitz Case Study Solution. Apart from this there should be likewise random tracking from IKEA to make certain that required purpose is attained.

Handling Source of Child Labor.

Andreessen Horowitz Case Study Solution requires to resolve root cause of child labor in order to support its long term vision. IKEA beginning executing its strategy in multi ways. If it is found that provider did not take any restorative action strategy then IKEA would broke agreement with that provider and there would be no trade with that particular supplier in future.

Assessment of Andreessen Horowitz Case Solution Technique.

Andreessen Horowitz Case Study Help has commitment to its clients to provide high quality products with low prices. Their technique would make full usage of engaging suppliers and work together to solve problem of kid labor. According to my individual understanding as from shareholders point of view, company is not using its resources effectively through this method. They would be having difficult choice in future from choosing that whether to increase roi for shareholders or continue involvement with social obligations of Indian and UNICEF. Shareholders would be having unfavorable picture of IKEA because of less return of investment if is heavily invests for social well-being. If IKEA remained in Indian market then it would lead to greater expenses for consumers. Nevertheless disputes of interest for society and management would be fixed. When he came to understand that he buy a rug which was woven by kid but is now getting educated by provider of IKEA, a consumer would not feel comfortable. He would be feeling more comfortable when he came to understand that he buy a carpet on a little greater price which was not woven through kid labor.


The primary issue that IKEA is dealing with presently is kid labor due to the fact that a German documentary maker makes documentary of a supplier of IKEA that was utilizing child labor for production of products. It was also concluded that Andreessen Horowitz Case Study Solution must sign up Rugmart because IKEA has no any knowledge regarding kid labor and Rugmart is professional having knowledge regarding problems of kid labor. As IKEA has no experience regarding child labor so new personnel would be required for this purpose.