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Andreessen Horowitz Case Study Solution & Analysis


Andreessen Horowitz Case Study Solution is an international company in Sweden. It is mainly a house providing business established by Ingvar Kamprad in 1943. He named the company at the age of 17 when he started his first mail-order business. It was named as IKEA by a combination of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He started his vision to make real by selling his some goods acquired by a low-cost source for the local sellers by newsletter advertisement. In 1948, by the extra ad in the newsletter about the furnishings has matched the requirements with its rivals. It has resulted in renounce the goods sale and begin with furnishings. For the client fulfillment and decrease the rate of returns, he deliberately opened a shop in an Almhult called municipality near his hometown. In the future, the small newsletter ad transformed into a brochure.

The rivals due to decreased sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with numerous of the factories producing furniture and therefore it once again came up with low expenses. On the other hand, Andreessen Horowitz Case Study Solution divided its shop in a number of departments like cheap cost snack bar, kids play-area, as well as a Sweden Store for the foods making it a popular exporter of food.

The motive of the business was to sale quality products with sensible rates with variation in items globally based upon a vision to create a much better way of life for nearly everybody. Every year, the company celebrates an anti-bureaucrat week to establish better contact between the clients and providers. Kamprad thought on the truth that it is only possible to make no error while you sleep. The idea of preparing for the future was highly motivated. In 1986, Kamprad was replaced by his Personal assistant who was a knowledgeable individual of the company.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working networking with about 70 nations finding its products about 11,200. It dealt with nearly a bigger number of suppliers around 2300 internationally (see Exhibit 2). When there were ecological issues arising about IKEA's products simultaneously the issuance on the child labor emerged. This has actually led the company to face the tough situation in the upkeep of their relation with providers. Due to this reason, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Secret Players.

There are 2 essential gamers in this case one is IKEA Company and other is its suppliers. IKEA's strategy is to outsource its product making to suppliers. These providers are generally third party and based throughout the world.


The technique of outsourcing has some problems like guidelines and guidelines of these nations. Sometimes suppliers from these underdeveloped countries does not follow needed requirements as compare to industrialized nations. These weak rules and regulations can result in weak environment policies or child labour. There is negative effect of these problems on profits of the business and likewise track record of the business. Since most of the business's clients are based in industrialized nations. These consumers have high expectations from Andreessen Horowitz Case Study Analysis in terms of excellent quality items with low expense. (Marianne Baxter, 2012) These consumers have also high expectations from IKEA in element of social duty. They desired IKEA to be socially responsible and desired that it did not have any connection with child labour or any other environment problem. As IKEA got its supply of carpets mostly for under developed countries like India, Pakistan, Nepal. These under industrialized nations have uncontrolled kid labour. So this is main issue that IKEA is facing recently. The company is not controlling its providers successfully. Also underdeveloped countries allow kid labour since of poverty. Business can not depend on regional federal government for fixing this problem. IKEA strategies also did not work well enough to address this concern (see Exhibition 3).

Approaching Concern of Child Labour.

IKEA strategy is to preserve high level of social duty because it is one of the considerable driver in success of business. IKEA is concerned on child labour problem and other environmental problems to support this strategy.( Naidu & Ramaiah, 2006) In Addition, Andreessen Horowitz Case Study Help was also motivated by Swedish Save the Kid organization to act "in the finest interest of kid".

Response to German producers on Video Program:
Porter's 5 Forces Analysis
In action to the invite of German producers for IKEA, the invitation must require to be accepted. Particularly, Barner can perhaps show her idea of mind with a clear validation letting people understand that for her it is more important to be more worried about the IKEA credibility as she is just responsible for this. It likewise supplies Andreessen Horowitz Case Study Analysis to conscious the German producers to fight versus the child labour.

As the German Manufacturers had just provided IKEA to view a few of the shots from their documentary. They need to be requested to let them see the whole motion picture rather of some shots which shows certainly an uncertain image of the reality. This may be the technique of German manufacturers to prove themselves right versus the allegation however leaving IKEA behind full of doubts about their relationship with the companies of India on the issue of kid labour.

On the contrary, the IKEA has actually been favorably portrayed about the concern of Kid labour when the problem was at first set up by the Swedish Television. There are a set of information on child labour by IKEA which was significantly gathered by ILO and UNICEF. This details truly demonstrates the exact same perspective as same as that of the documentary makers. This will let the manufacturers to perplex about the troublesome problem by clear representation of child aid during their labour at the manufacturing industries.

As the tv market has terrific potential to show false news as the reality by their exceptional ability to modify any lie into a reality and makes people believe on it without any doubts. For that reason, it appears rather difficult for Barnerto assess the documentary prior to the session. As the German producers declined to reveal their documentary to Andreessen Horowitz Case Study Solution prior to it is telecasted just suggests there evil objective of point the finger at somebody and their relationships with IKEA possibly. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes kid as their labour and continue their relations to make incomes with the providers while knowing the reality.

Barner has a strong point of validation which is their philosophical declaration i.e. everybody makes mistakes however one takes its duty. The responsibility of the mistakes taken by anyone is thought about as the best source of pride.Despite of the truth that Andreessen Horowitz Case Study Analysis was not conscious about the growing issue over the child labour in addition to the involving child's as labours by the markets, the providers of the IKEA. Throughout the approval of contract, IKEA started examination versus its provider markets around the world. If shown in the documentary by German manufacturers, the management of IKEA is not afraid of accepting its errors. It will accept its error and take measure to put it right again.

Barner can also come up with another validation on the ineffective obligation over social concerns. It is intending to be involved with the social concerns but has actually not taken such measures yet. In the field of marketing, IKEA is on leading with outstanding concepts as well as its captivating products.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation globally. IKEA is not just recently associated with any of the social activities about the rights and issues of each specific working in the markets and earning them a handsome revenue. In future, IKEA will prepare to be part of obligation over the social concerns.

Thus, it can be concluded that as per the issue for the business's track record and share of share ought to accept the invitation and present it valid thoughts only in case if everything in documentary is against the IKEA. Specifically, IKEA had actually started a Structure based on the principle of securing rights of kid labour and to offer them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA concerns about the most strategic and reasonable strategy in recommendation to the child labour problem need to offer Rangan Exports with another opportunity to assist them in overcoming this problem.

IKEA needs to take some measures in order to determine of the fact. , if the evidence against the Rangan export is real thus leading it in the failure on the ethical level which were outlaid by IKEA.. This clearly shows that on IKEA, the provider industry leading to breach on the child labour problem.

Consequently, IKEA works with a vision of developing much better way of life for every person which is a strong representation for the business to stand for the rights of employees of Rangan Exports. The principle of kid labour does not include a single company as a huge network of business are responsible in putting it ahead. This is among the most vital problem of social issues and it would be oppression to blame a single one.

If the management of Andreessen Horowitz Case Study Help not chooses for the agreement termination, this brings a hazard of losing brand position and track record. This may result in the monetary decrease state of IKEA by decreased ratio of sale, less popularity of the brand name and the concerns over social duties. The main disadvantage of this substitute is the IKEA deprivation with a beneficial association and might result in the ending relations with the sources of rug by India.

This will assist in upkeep of the healthy association between the supplier and the IKEA. This makes obvious for the all providers that IKEA is strictly against the child labour and truly condemn it. This might have a bad impact on the market track record of IKEA by the generation of incorrect promotion.

As it is for the 2nd time that IKEA ended up being a victim of child labour which has significantly harmed its track record. For this function, Barner should pursue the aid by ILO and UNICEF along with NGOs which may assist Rangan in escaping the need to utilized kid labour for the rugs manufacturing. It might select to spread out awareness among the residents worldwide about the social issues and how one's life is affected by in terms of social, and ethical values.

Andreessen Horowitz Case Study Solution by the adoption of first option, ends its relationship with thesupplier offense. Then depict a bad effect on all providers by the increased power of bargaining and the offense of the policy of IKEA, if outcomes in the failure. It can make a charge for the behaviour which is not morally. Thus, Barner should decide of disuniting with Rangan public. The press should be called upon for the statement of their decision with its reason with the summarization of the policy of IKEA on the usage labour of kid. She ought to report all the whole scenario of the issue emerged and make sure that all the providers are strictly following the rules of the contract. , if any of the provider found in compliance to exploitation of the any of the agreement rule offering labour of child ought to be fired.


In sum, the business can keep its track record in the market and somehow can bear the loss produced by one provider. With the steady track record in the market, Andreessen Horowitz Case Study Analysis will definitely cover up its monetary crisis within a short period of time.
Vrio Analysis
Method Relating to IKEA's Operations in India

Andreessen Horowitz Case Study Solution method is generally focus on long term relationship with its suppliers rather than brief term. The very same strategy that was used by IKEA in Poland could be obtained. IKEA also needs to make sure that they involve public through its marketing actions which should be practical in understanding IKEA's objectives.

Their intents need to also be justifying company's policy. Their actions must also be according to Kamprad's view i.e. "create a much better daily life for lots of people". They believe that they can achieve this goal by providing highest items with low cost. At earlier time IKEA had no focus on environmental and social issues which also consists of kid labor they used to focus on only one method i.e. offering inexpensive and quality items to clients. So as time passed they needed to consist of other values too to their focus. That improved focus might help IKEA in improving its reputation towards its customers. The new focus consisted of the viewpoint "in the very best interest of the child". For that purpose it needs to be make sure that engagements in India would be fulfilling the necessary function too i.e. they did not engage any activity which consists of child labor. Majority of population in India is below poverty line so there is culture of kid labor and likewise kid loan. Moms and dads utilized to allow their children to work in compensation with cash. Discontinuing operations from India would not guarantee option to child labor but likewise unfavorable reputation would be developed that IKEA is not taking any reliable action to solve basic concern i.e. kid labor.

There would be likewise another negative result i.e. dispute from public. As there is common view point that huge business are always self-centered and have an interest in only generating earnings and consumers would be thinking that IKEA is among them. Public has typical view that these business ought to be socially accountable to society as like they are needed to be accountable to its investors. If IKEA did not take any possible action to fix problem of kid labor then it would lead to loss of sales and IKEA's worth too. For a business like IKEA track record loss is substantial loss due to the fact that value of company also based upon it and also there would be decrease in revenues and goodwill if there is any track record loss.

Nevertheless if IKEA consider only sales figure then going out from Indian market is more suitable. Due to the fact that sales from Indian market only contributes little portion to IKEA's revenues. In an economical/capitalistic view danger is more than benefits. But to accomplish business's long term objective i.e. "to create a better daily life for many individuals" and "in the best interest of the child" it is recommended to not get out from Indian market and continue operations in Indian market with taking required preventative measures.

IKEA required to make sure that kid labor is not utilized for their products. For that purpose IKEA needs a system that can keep an eye on whole procedure. As supplier has absence of financial resources to offer education to kids, so IKEA needs to help provider economically and provide them financial help and ask to balance out by future deliveries.

There might be one other option for this issue that IKEA might install its own production business integrated with school. IKEA needs to run this school by itself and its auditing task must be given to any other institute like Rugman to make sure it is working effectively for best interest of children.

Andreessen Horowitz Case Study Help Must Sign up to Rugmark.

IKEA thinks that every company has its own strengths and weak points. As IKEA has no experience concerning kid labor so new staff would be required for this function. It ought to register to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to develop and keep track of process suggested by Andreessen Horowitz Case Study Analysis. Apart from this there must be also random tracking from IKEA to ensure that necessary purpose is achieved.

Solving Root Cause of Child Labor.

Andreessen Horowitz Case Study Solution needs to resolve root cause of child labor in order to support its long term vision. IKEA starting executing its method in multi methods. If it is discovered that supplier did not take any restorative action strategy then IKEA would broke agreement with that provider and there would be no trade with that particular supplier in future.

Evaluation of Andreessen Horowitz Case Analysis Method.

Andreessen Horowitz Case Study Solution has dedication to its consumers to supply high quality products with low rates. Their method would make complete use of engaging suppliers and work together to fix issue of kid labor. Nevertheless according to my individual perception as from shareholders point of view, business is not using its resources effectively through this technique. They would be having tough option in future from choosing that whether to increase return on investment for investors or continue participation with social duties of Indian and UNICEF. Investors would be having negative picture of IKEA since of less return of financial investment if is heavily invests for social welfare. If IKEA stayed in Indian market then it would lead to greater expenses for consumers. However conflicts of interest for society and management would be fixed. When he came to understand that he buy a rug which was woven by child however is now getting informed by provider of IKEA, a client would not feel comfortable. He would be feeling more comfortable when he came to know that he buy a rug on slightly greater cost which was not woven through child labor.

Because guidelines and guidelines of under industrialized countries are different from develop nations, it can be concluded from analysis that Andreessen Horowitz Case Study Solution had actually been facing problem in under developed nations. Since a German documentary maker makes documentary of a supplier of IKEA that was utilizing child labor for production of products, the main problem that IKEA is dealing with presently is child labor. It is concluded that IKEA ought to accept invitation to live conversation since in this method they would be having chance to defend and explain their case to public. Since IKEA has no any understanding concerning child labor and Rugmart is professional having knowledge regarding concerns of child labor, it was also concluded that IKEA needs to sign up Rugmart. As IKEA has no experience relating to kid labor so brand-new personnel would be needed for this function. The strategy that is suggested for kid labor is that there ought to be partnership with providers and motivate providers to perform programs for child well-being and education. As providers had lack of resources so they should be provided financial aid and asked them to balance out by future orders. This strategy would make complete use of engaging providers and work together to resolve problem of child labor.