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Assessing A New Business Opportunity Case Study Solution and Analysis


IKEA is a global company in Sweden. He called the company at the age of 17 when he initiated his very first mail-order business. It was called as Assessing A New Business Opportunity Case Study Help by a mix of terms relating to his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Given that 1950 to late 1990s, it has made incredible progress in both the profits along with in expanding of the business. It had one store while in the late 1990s it has more than 100 shops living in multiple nations( see Exhibition 1). The business was growing so well in competition with leading competitors in the market. The rivals due to declined sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with much of the factories making furniture and thus it once again developed low expenses. On the other hand, Assessing A New Business Opportunity Case Study divided its shop in a number of departments like cheap price lunchroom, children play-area, as well as a Sweden Look for the foods making it a popular exporter of food. Nevertheless, over an amount of time, the item range was expanded ranging from carpets, floor coverings, lamps to different product line required in furnishing house.

The intention of the business was to sale quality products with affordable costs with variation in items internationally based on a vision to create a better lifestyle for practically everybody. Every year, the company celebrates an anti-bureaucrat week to develop better contact between the providers and clients. Kamprad thought on the truth that it is just possible to make no error while you sleep. The idea of planning for the future was extremely encouraged. In 1986, Kamprad was changed by his Personal assistant who was a knowledgeable individual of the company.

In the mid duration of 1990s, IKEA has a broad working connecting with about 70 countries tracking down its products about 11,200. It worked with almost a larger variety of suppliers around 2300 worldwide (see Exhibit 2). When there were environmental problems emerging about IKEA's items all at once the issuance on the child labor emerged. This has actually led the business to deal with the challenging scenario in the upkeep of their relation with providers. Due to this factor, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Secret Gamers.

There are 2 key players in this case one is IKEA Business and other is its suppliers. IKEA's method is to outsource its product manufacturing to providers. These providers are normally third party and based throughout the world.


The strategy of outsourcing has some problems like guidelines and guidelines of these countries. Often providers from these underdeveloped countries does not follow needed requirements as compare to developed nations. So these weak rules and guidelines can lead to weak environment policies or child labour. There is unfavorable impact of these concerns on revenue of the company and likewise reputation of the company. Due to the fact that most of the company's clients are based in industrialized nations. These customers have high expectations from Assessing A New Business Opportunity Case Study Analysis in terms of great quality items with low expense. (Marianne Baxter, 2012) These clients have also high expectations from IKEA in aspect of social duty. They wanted IKEA to be socially accountable and desired that it did not have any connection with child labour or any other environment concern. As IKEA got its supply of carpets primarily for under developed nations like India, Pakistan, Nepal. These under developed countries have uncontrolled kid labour. This is primary problem that IKEA is facing recently. The company is not controlling its providers successfully. Underdeveloped nations allow child labour due to the fact that of hardship. So business can not depend upon local government for solving this issue. IKEA methods also did not work well adequate to resolve this issue (see Exhibit 3).

Approaching Concern of Child Labour.

IKEA strategy is to maintain high level of social responsibility since it is among the significant driver in success of business. Assessing A New Business Opportunity Case Study Analysis is worried on kid labour problem and other ecological concerns to support this method. There was aspect of social responsibility which was engrained in the culture of IKEA's founder Ingvar Kamprad (Exhibit 2). Individuals from India had conflicting views concerning kid labour and social obligation. According to Indian individuals child labour is not bad if it is permitted by parents or if kids are working under guidance of their moms and dads. There is common practice of kid work in India and government is also unwinded over this matter if it is unbounded kid labour or if their parents are agreed and allowed their kids to work. Kids are likewise allowed to work in craft industries to make sure that skills from earlier generation are not lost.( Naidu & Ramaiah, 2006) Furthermore, IKEA was likewise motivated by Swedish Conserve the Children company to act "in the very best interest of child".( Odenbring, 2018) According to this they would be doing only that work which is in the best interest of kids. They would not be associated with any deal in which child labour is used or there is any possibility of environment concern. Most of the families would be lacking essential source of income since they rely of kid labour. Their standard expenditures like food, clothes are pleased through their working of kid.( Duflo, 2006) Likewise laws are not strict enough to address issues of environment or social issues like kid labour so business need to fret whether it is appropriate to carry out business in India or not. They needed to make sure that their organisation does not participate in any activity which protests social duty. The choice requires to be taken by likewise including approach of social responsibility from the point of view of customer not from viewpoint of suppliers. Customers must not be having doubt their business is taken part in any undesirable activity. There could be unfavorable outcome if requirements regarding social obligation from customer point of view are not followed. There was case happened in 1980's. IKEA had failed to satisfy required requirements on formaldehyde for some of its items. In that case IKEA had actually lost its profits by 20% in Denmark. Because business's credibility in the eyes of consumers had actually decreased. In 1992 there was also loss of around $6 to $7 million. Since it was not according to needed level of formaldehyde, this loss was resulted from discontinuation of a popular bookcase series. This also harm business's track record significantly.

Reaction to German producers on Video Program:

In response to the invitation of German producers for IKEA, the invitation must need to be accepted. Specifically, Barner can possibly show her thought of mind with a clear justification letting people know that for her it is more important to be more concerned about the IKEA track record as she is just responsible for this. It likewise supplies Assessing A New Business Opportunity Case Study Solution to mindful the German producers to battle against the child labour.

As the German Producers had actually only provided IKEA to see a few of the shots from their documentary. They ought to be requested to let them enjoy the entire movie instead of some shots which shows certainly an unclear image of the fact. This may be the technique of German manufacturers to show themselves right against the accusation but leaving IKEA behind filled with doubts about their relationship with the business of India on the concern of child labour.

On the contrary, the IKEA has actually been favorably portrayed about the issue of Kid labour when the issue was at first put up by the Swedish Television. There are a set of details on child labour by IKEA which was significantly collected by ILO and UNICEF. This details truly demonstrates the same perspective as like that of the documentary makers. This will let the manufacturers to astonish about the problematic issue by clear representation of child help throughout their labour at the production industries.

As the German manufacturers declined to reveal their documentary to IKEA before it is telecasted simply shows there evil intention of point the finger at someone and their relationships with IKEA perhaps. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which uses kid as their labour and continue their relations to earn revenues with the suppliers while being aware of the truth.

Barner has a strong point of reason which is their philosophical statement i.e. everyone makes errors however one takes its obligation. The duty of the mistakes taken by anyone is thought about as the best source of pride.Despite of the truth that Assessing A New Business Opportunity Case Study Analysis was not aware about the growing concern over the kid labour as well as the involving kid's as labours by the industries, the providers of the IKEA. During the acceptance of agreement, IKEA began investigation against its supplier industries around the globe. The management of IKEA is not afraid of accepting its errors if displayed in the documentary by German producers. It will accept its mistake and take measure to put it right again.

Barner can also create another reason on the inefficient duty over social issues. It is meaning to be involved with the social issues however has not taken such measures yet. In the field of marketing, IKEA is on top with exceptional ideas along with its distinctive items.

The concerns of the IKEA is towards leading long term relationships with its network of circulation worldwide. IKEA is not just recently associated with any of the social activities about the rights and issues of each specific working in the industries and making them a handsome profit. In future, IKEA will plan to be part of obligation over the social issues.

Hence, it can be concluded that based on the issue for the company's credibility and share of share must accept the invitation and present it valid ideas just in case if everything in documentary protests the IKEA. Specifically, IKEA had actually started a Structure based upon the concept of securing rights of child labour and to provide them with totally free environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA concerns about the most strategic and reasonable method in recommendation to the child labour problem should supply Rangan Exports with another chance to help them in conquering this problem.

IKEA needs to take some procedures in order to determine of the truth. If the evidence against the Rangan export is true thus leading it in the failure on the ethical level which were outlaid by Assessing A New Business Opportunity Case Study Analysis. This plainly indicates that on IKEA, the provider market resulting in conflict on the child labour concern.

Consequently, IKEA works with a vision of producing much better lifestyle for each individual which is a strong representation for the enterprises to stand for the rights of employees of Rangan Exports. The principle of child labour does not involve a single business as a huge network of companies are responsible in putting it ahead. This is among the most critical concern of social issues and it would be injustice to blame a single one.

Barner can think about two options to fix this issue. At first, either termination of the contract with the Rangan Expors on the basis of involving child labour to work after the examinations to be sure about the truth. This brings a danger of losing brand name position and credibility if the management of IKEA not decides for the contract termination. This might result in the financial decrease state of IKEA by reduced ratio of sale, less appeal of the brand name and the issues over social responsibilities. If any nation to include child labour, as it is certainly not supported by the inhabitants. This substitute is legal and trustworthy with the policy of IKEA. The primary downside of this substitute is the IKEA deprivation with a rewarding association and might lead to the ending relations with the sources of rug by India.

This will assist in upkeep of the healthy association between the supplier and the IKEA. This makes apparent for the all suppliers that IKEA is strictly versus the kid labour and really condemn it. This might have a bad impact on the market track record of IKEA by the generation of false publicity.

As it is for the 2nd time that IKEA became a victim of kid labour which has greatly harmed its credibility. For this function, Barner ought to pursue the assistance by ILO and UNICEF as well as NGOs which might assist Rangan in leaving the requirement to utilized child labour for the carpets manufacturing. It may select to spread awareness among the locals globally about the social issues and how one's life is affected by in terms of social, and ethical worths.

Assessing A New Business Opportunity Case Study Help by the adoption of very first alternative, terminates its relationship with thesupplier violation. Then portray a bad effect on all providers by the increased power of bargaining and the infraction of the policy of IKEA, if outcomes in the failure. Moreover, it can make a charge for the behaviour which is not fairly ideal. Therefore, Barner ought to decide of disuniting with Rangan public. Journalism should be hired for the statement of their decision with its reason with the summarization of the policy of IKEA on the usage labour of kid. She should report all the whole situation of the issue emerged and make certain that all the suppliers are strictly following the rules of the agreement. , if any of the provider discovered in compliance to exploitation of the any of the contract guideline offering labour of kid must be fired.


In sum, the company can maintain its track record in the market and in some way can bear the loss developed by one provider. With the steady credibility in the market, Assessing A New Business Opportunity Case Study Solution will undoubtedly conceal its financial crisis within a short amount of time.

Method Regarding IKEA's Operations in India

IKEA strategy is essentially focus on long term relationship with its providers instead of short-term. This long term strategy assists IKEA in getting competitive and trustworthy provider source. For long term relationship they used to assist their supplier to make complete usage of their capacity. For example, they asked providers to supply products and services besides their core products and services. The very same method that was used by IKEA in Poland could be borrowed.( Harapiak, 2013) The strategy was to contract out production of furnishings and not produce by its own. IKEA likewise requires to make sure that they involve public through its marketing actions which ought to be practical in understanding IKEA's intents.

At earlier time IKEA had no focus on social and ecological problems which also contains kid labor they used to focus on only one strategy i.e. providing economical and quality items to customers. That enhanced focus could assist Assessing A New Business Opportunity Case Study Analysis in improving its credibility towards its consumers. Terminating operations from India would not make sure solution to child labor but likewise negative track record would be developed that IKEA is not taking any trustworthy action to fix standard issue i.e. child labor.

There would be also another unfavorable effect i.e. dispute from public. As there prevails view point that huge companies are constantly selfish and have an interest in only producing profit and customers would be thinking that IKEA is among them. Public has typical view that these companies should be socially responsible to society as like they are needed to be responsible to its shareholders. If IKEA did not take any possible action to fix problem of kid labor then it would result in loss of sales and IKEA's value too. For a company like IKEA reputation loss is big loss due to the fact that value of company likewise based upon it and also there would be decline in profits and goodwill if there is any reputation loss.

If IKEA consider only sales figure then getting out from Indian market is more suitable. Since sales from Indian market just contributes little part to IKEA's revenues.

Assessing A New Business Opportunity Case Study Help needed to ensure that kid labor is not used for their items. For that purpose IKEA needs a system that can keep track of whole procedure. That system must quickly discover whenever kid labor is utilized in any activity. Suppliers should be motivated to supply education to children so kids can learn something. For that function, providers would be having monetary concerns. As provider has lack of financial resources to offer education to children, so Assessing A New Business Opportunity Case Study Solution ought to assist supplier financially and offer them financial aids and ask to offset by future shipments.

There might be one other option for this issue that IKEA could install its own manufacturing company integrated with school. IKEA must run this school by itself and its auditing job must be given to any other institute like Rugman to make sure it is working effectively for best interest of kids.

Assessing A New Business Opportunity Case Study Analysis Must Sign up to Rugmark.

As IKEA has no experience regarding kid labor so new personnel would be needed for this purpose. It needs to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to monitor and establish process recommended by IKEA.

Resolving Origin of Kid Labor.

IKEA needs to resolve root cause of child labor in order to support its long term vision. For that function kid well-being and education needs to be promoted. There should be partnership with suppliers and motivate providers to perform programs for kid welfare and education. As suppliers had lack of resources so they ought to be provided financial aid and asked then to balance out by future orders. This is long term strategy not short term service. (Martin, 2013) So it might not be performed by IKEA alone. Assessing A New Business Opportunity Case Study Help beginning performing its technique in multi ways. There was partnership between UNICEF and IKEA. The purpose of this collaboration was to offer education to all kids who are operating in carpet producing cluster. For example some alternative knowing centres were developed for those children who were not permitted to get education from public schools. Neighborhood well-being was also promoted through this program. Partnership they also partnered with their suppliers in order to produce solution for issue of kid labor. There was program established with supplier. The significant quality of program was audit of suppliers on regular basis. Restorative action plan would be required if there was any kid labor discovered throughout audit. In corrective action strategy child labor is required to be eliminated and supplier is required to make up for welfare and education of that kid. Then there would appertain follow up from IKEA to make sure that in genuine required corrective action plan is implicated. Nevertheless if it is found that supplier did not take any restorative action strategy then IKEA would broke agreement with that provider and there would be no trade with that particular provider in future.

Assessment of Assessing A New Business Opportunity Case Solution Method.

Assessing A New Business Opportunity Case Study Help has commitment to its customers to offer high quality items with low costs. Their strategy would make complete use of engaging suppliers and interact to fix concern of kid labor. Nevertheless according to my personal understanding as from investors perspective, business is not using its resources effectively through this method. They would be having tough choice in future from choosing that whether to increase return on investment for investors or continue participation with social responsibilities of Indian and UNICEF. Due to the fact that of less return of financial investment if is greatly invests for social well-being, investors would be having unfavorable image of IKEA. Then it would result in greater costs for consumers, if Assessing A New Business Opportunity Case Study Help stayed in Indian market. Conflicts of interest for society and management would be resolved. A client would not feel comfortable when he came to know that he buy a carpet which was woven by child however is now getting informed by supplier of IKEA. He would be feeling more comfortable when he came to know that he acquire a rug on slightly greater rate which was not woven through kid labor.


It can be concluded from analysis that IKEA had been facing problem in under developed nations due to the fact that guidelines and guidelines of under developed nations are different from develop countries. The primary issue that IKEA is facing presently is kid labor due to the fact that a German documentary maker makes documentary of a provider of IKEA that was utilizing kid labor for production of goods. Since in this method they would be having opportunity to defend and discuss their case to public, it is concluded that Assessing A New Business Opportunity Case Study Help should accept invite to live discussion. It was also concluded that IKEA must register Rugmart since IKEA has no any knowledge relating to kid labor and Rugmart is professional having knowledge regarding concerns of kid labor. As IKEA has no experience regarding child labor so brand-new personnel would be required for this purpose. The method that is recommended for kid labor is that there need to be partnership with suppliers and motivate suppliers to carry out programs for child welfare and education. As suppliers had absence of resources so they should be supplied financial aid and asked them to offset by future orders. This strategy would make full usage of engaging suppliers and interact to resolve problem of child labor.