Bayonne Packaging Inc 2 Harvard Case Solution

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Bayonne Packaging Inc 2 Case Study Solution and Analysis


IKEA is a global company in Sweden. He called the company at the age of 17 when he started his very first mail-order company. It was called as Bayonne Packaging Inc 2 Case Study Help by a combination of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Considering that 1950 to late 1990s, it has actually made significant development in both the profits along with in expanding of business. It had one store while in the late 1990s it has more than 100 shops living in several countries( see Exhibit 1). The business was growing so well in competition with leading competitors in the market. The competitors due to declined sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories making furniture and thus it again developed low expenses. On the other hand, Bayonne Packaging Inc 2 Case Study divided its shop in a variety of departments like inexpensive price cafeteria, kids play-area, in addition to a Sweden Buy the cuisines making it a popular exporter of food. Over a period of time, the item variety was broadened varying from carpets, floor coverings, lights to numerous product line required in furnishing house.

The intention of the company was to sale quality products with reasonable rates with variation in items worldwide based on a vision to develop a much better way of life for nearly everyone. Every year, the company celebrates an anti-bureaucrat week to establish better contact between the customers and providers. Kamprad thought on the reality that it is only possible to make no error while you sleep. However, the idea of preparing for the future was extremely encouraged. In 1986, Kamprad was changed by his Personal assistant who was an experienced person of the company.

In the mid duration of 1990s, IKEA has a broad working connecting with about 70 nations tracking down its items about 11,200. It worked with practically a bigger number of providers around 2300 internationally (see Exhibit 2). When there were eco-friendly issues developing about IKEA's products simultaneously the issuance on the child labor emerged. This has led the business to face the challenging situation in the upkeep of their relation with suppliers. Due to this factor, IKEA's popularity reduced dropping the 20% of its sale in Denmark. .

Secret Players.

There are 2 crucial players in this case one is IKEA Business and other is its suppliers. IKEA's method is to outsource its product making to providers. These suppliers are usually third party and based throughout the world.


The method of outsourcing has some issues like guidelines and regulations of these countries. In some cases providers from these underdeveloped nations does not follow needed standards as compare to industrialized nations. These weak rules and guidelines can result in weak environment policies or kid labour. There is unfavorable impact of these issues on income of the business and likewise credibility of the business. Due to the fact that the majority of the company's clients are based in developed countries. These consumers have high expectations from Bayonne Packaging Inc 2 Case Study Help in regards to good quality products with low expense. (Marianne Baxter, 2012) These clients have also high expectations from IKEA in aspect of social obligation. They wanted IKEA to be socially responsible and wanted that it did not have any connection with kid labour or any other environment concern. As IKEA got its supply of carpets primarily for under industrialized nations like India, Pakistan, Nepal. These under developed nations have uncontrolled child labour. So this is main problem that IKEA is dealing with just recently. The business is not controlling its suppliers efficiently. Underdeveloped nations permit child labour because of poverty. Company can not depend on regional government for solving this concern. IKEA techniques also did not work well enough to address this issue (see Display 3).

Approaching Issue of Kid Labour.

IKEA strategy is to maintain high level of social responsibility because it is one of the substantial catalyst in success of company. IKEA is concerned on kid labour problem and other ecological issues to support this technique.( Naidu & Ramaiah, 2006) In Addition, Bayonne Packaging Inc 2 Case Study Help was likewise encouraged by Swedish Conserve the Children company to act "in the finest interest of child".

Reaction to German producers on Video Program:

In response to the invite of German manufacturers for IKEA, the invite needs to need to be accepted. The very first primary thing to consider is that the documentary is made by a German business. Nevertheless, it is not compulsory to be and accept the invitation part of the live conversation but it is of important value. As it offers Barner to have live discussion throughout on-air programs. It creates a likelihood to give much better description of their concerns about their relationship with India. Specifically, Barner can perhaps demonstrate her thought of mind with a clear justification letting people understand that for her it is more vital to be more concerned about the IKEA track record as she is just accountable for this. It is essential to get rid of the requirements of kid labour however this can perhaps not done by stopping company relate to their partner companies which include the pattern of kid labour. This perception of Barner may assist her in maintaining IKEA clear reflection and may likewise lead to stronger relationship of the business. It likewise provides IKEA to aware the German manufacturers to eliminate versus the kid labour.

As the German Producers had actually only provided IKEA to view some of the shots from their documentary. They ought to be requested to let them enjoy the whole film instead of some shots which shows definitely an uncertain picture of the truth. This may be the technique of German manufacturers to prove themselves right versus the claims however leaving IKEA behind full of doubts about their relationship with the business of India on the problem of kid labour.

On the contrary, the IKEA has actually been positively depicted about the concern of Child labour when the issue was at first put up by the Swedish Television. There are a set of information on kid labour by IKEA which was considerably collected by ILO and UNICEF.

As the television market has excellent potential to reveal incorrect news as the truth by their exceptional capability to modify any lie into a truth and makes people think on it with no doubts. It seems rather impossible for Barnerto evaluate the documentary prior to the session. As the German manufacturers declined to reveal their documentary to Bayonne Packaging Inc 2 Case Study Help before it is telecasted merely suggests there evil objective of blame someone and their relationships with IKEA possibly. There might a strong contradiction that the IKEA is fearlessly engaged with a company which utilizes kid as their labour and continue their relations to earn incomes with the providers while knowing the truth.

The responsibility of the mistakes taken by anyone is considered as the finest source of pride.Despite of the truth that IKEA was not aware about the growing concern over the child labour as well as the involving kid's as labours by the markets, the providers of the Bayonne Packaging Inc 2 Case Study Analysis. Throughout the acceptance of agreement, IKEA started examination versus its supplier industries around the world.

Barner can also develop another validation on the inefficient responsibility over social concerns. It is planning to be included with the social concerns however has not taken such measures. In the field of marketing, IKEA is on top with outstanding concepts in addition to its attractive items.

The concerns of the IKEA is towards leading long term relationships with its network of distribution worldwide. IKEA is not recently involved in any of the social activities about the rights and concerns of each private working in the markets and making them a handsome profit. In future, IKEA will prepare to be part of duty over the social issues.

For this reason, it can be concluded that as per the issue for the company's credibility and share of share need to accept the invitation and present it valid ideas just in case if whatever in documentary is against the IKEA. Specifically, IKEA had actually begun a Foundation based on the concept of securing rights of kid labour and to supply them with complimentary environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most strategic and reasonable technique in recommendation to the child labour issue need to provide Rangan Exports with another opportunity to assist them in overcoming this predicament.

IKEA needs to take some measures in order to figure out of the truth. , if the evidence versus the Rangan export is real therefore leading it in the failure on the moral level which were outlaid by IKEA.. This clearly shows that on IKEA, the supplier market resulting in contravention on the child labour concern.

Subsequently, IKEA works with a vision of developing better way of life for each person which is a strong representation for the enterprises to represent the rights of employees of Rangan Exports. The idea of kid labour does not include a single business as a large network of business are accountable in putting it ahead. This is one of the most critical issue of social issues and it would be injustice to blame a single one.

Barner can consider 2 options to solve this concern. In the beginning, either termination of the agreement with the Rangan Expors on the basis of involving child labour to work after the investigations to be sure about the fact. If the management of IKEA not chooses for the contract termination, this brings a risk of losing brand position and track record. This might lead to the monetary decline state of IKEA by decreased ratio of sale, less appeal of the brand and the issues over social obligations. If any nation to consist of child labour, as it is surely not supported by the residents. This substitute is legal and reputable with the policy of IKEA. The main drawback of this replacement is the IKEA deprivation with a beneficial association and may lead to the terminating relations with the sources of carpet by India.

This will help in maintenance of the healthy association between the supplier and the IKEA. This makes apparent for the all providers that IKEA is strictly versus the kid labour and really condemn it. This might have a bad impact on the market reputation of IKEA by the generation of incorrect publicity.

As it is for the 2nd time that IKEA became a victim of child labour which has actually significantly damaged its track record. For this purpose, Barner should pursue the aid by ILO and UNICEF in addition to NGOs which may assist Rangan in escaping the requirement to used child labour for the rugs manufacturing. It may pick to spread out awareness among the residents internationally about the social concerns and how one's life is influenced by in regards to social, and ethical worths.

IKEA by the adoption of very first option, terminates its relationship with thesupplier offense. If results in the failure then represent a bad impact on all providers by the increased power of bargaining and the offense of the policy of IKEA. The press must be called upon for the announcement of their choice with its factor with the summarization of the policy of IKEA on the use labour of kid.

In sum, the business can maintain its reputation in the market and somehow can bear the loss developed by one provider. With the steady track record in the market, Bayonne Packaging Inc 2 Case Study Help will undoubtedly cover its financial crisis within a short amount of time.

Technique Concerning IKEA's Operations in India

Bayonne Packaging Inc 2 Case Study Solution method is generally focus on long term relationship with its providers rather than brief term. The same technique that was used by IKEA in Poland might be obtained. IKEA also needs to make sure that they include public through its marketing actions which need to be helpful in comprehending IKEA's intentions.

At earlier time IKEA had no focus on ecological and social problems which likewise contains kid labor they used to focus on just one method i.e. providing cost effective and quality products to consumers. That improved focus could assist Bayonne Packaging Inc 2 Case Study Analysis in enhancing its reputation towards its clients. Ceasing operations from India would not guarantee solution to child labor however also negative reputation would be constructed that IKEA is not taking any dependable action to fix standard issue i.e. child labor.

There would be also another unfavorable result i.e. dispute from public. As there prevails view point that huge business are constantly selfish and are interested in just producing revenue and customers would be believing that IKEA is among them. Public has typical view that these companies ought to be socially responsible to society as like they are needed to be responsible to its investors. Then it would result in loss of sales and IKEA's worth too, if IKEA did not take any possible action to resolve issue of kid labor. For a company like IKEA track record loss is big loss since worth of company likewise based upon it and likewise there would be decrease in earnings and goodwill if there is any credibility loss.

If IKEA consider only sales figure then getting out from Indian market is more effective. Because sales from Indian market only contributes small portion to IKEA's revenues.

Bayonne Packaging Inc 2 Case Study Analysis needed to ensure that kid labor is not utilized for their products. For that function IKEA requires a system that can keep an eye on entire procedure. That system ought to quickly spot whenever child labor is utilized in any activity. Providers ought to be motivated to provide education to children so children can find out something. For that purpose, providers would be having financial concerns. As supplier has absence of funds to offer education to children, so Bayonne Packaging Inc 2 Case Study Analysis should assist supplier economically and supply them financial assistances and ask to offset by future deliveries.

There could be another solution for this issue that Bayonne Packaging Inc 2 Case Study Analysis could install its own production business integrated with school. All monetary requirements of that school might be met by profits from that manufacturing company. IKEA ought to run this school by itself and its auditing job ought to be provided to any other institute like Rugman to make sure it is working appropriately for best interest of kids. (Usman, 2010).

Bayonne Packaging Inc 2 Case Study Analysis Needs To Register to Rugmark.

As IKEA has no experience concerning child labor so new staff would be required for this function. It ought to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to keep track of and establish procedure recommended by IKEA.

Resolving Origin of Kid Labor.

Bayonne Packaging Inc 2 Case Study Help needs to solve root cause of child labor in order to support its long term vision. IKEA starting executing its technique in multi ways. If it is found that supplier did not take any corrective action plan then IKEA would broke agreement with that supplier and there would be no trade with that specific supplier in future.

Examination of Bayonne Packaging Inc 2 Case Help Strategy.

IKEA has dedication to its customers to provide high quality items with low prices. If IKEA remained in Indian market then it would result in greater expenses for consumers. A customer would not feel comfortable when he came to understand that he buy a carpet which was woven by child but is now getting educated by provider of Bayonne Packaging Inc 2 Case Study Solution.


The primary problem that IKEA is dealing with currently is kid labor because a German documentary maker makes documentary of a provider of IKEA that was using child labor for production of goods. It was likewise concluded that Bayonne Packaging Inc 2 Case Study Solution must sign up Rugmart since IKEA has no any understanding regarding child labor and Rugmart is professional having knowledge concerning concerns of child labor. As IKEA has no experience regarding child labor so brand-new staff would be needed for this purpose.