Cape Wind 2 Harvard Case Solution

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Cape Wind 2 Case Study Solution and Analysis


Cape Wind 2 Case Study Help is a worldwide business in Sweden. It is mainly a house furnishing company established by Ingvar Kamprad in 1943. When he started his first mail-order business, he called the company at the age of 17. It was named as IKEA by a combination of terms associating with his personal life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make true by offering his some goods procured by a cheap source for the local sellers by newsletter advertisement. In 1948, by the additional ad in the newsletter about the furnishings has matched the criteria with its competitors. It has led to renounce the items sale and start with furniture. For the client complete satisfaction and reduce the rate of returns, he intentionally opened a store in an Almhult named area near his home town. Later on, the small newsletter advertisement transformed into a catalogue.

Because 1950 to late 1990s, it has actually made incredible development in both the revenues as well as in expanding of the business. It had one shop while in the late 1990s it has more than 100 shops living in several nations( see Exhibition 1). The company was growing so well in competitors with leading competitors in the market. The competitors due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with much of the factories producing furnishings and hence it again created low costs. On the other hand, Cape Wind 2 Case Study divided its store in a variety of departments like low-cost rate snack bar, children play-area, along with a Sweden Shop for the cuisines making it a popular exporter of food. Nevertheless, over a period of time, the product variety was broadened ranging from carpets, floor coverings, lights to numerous line of product required in providing home.

The intention of the business was to sale quality products with affordable prices with variation in products globally based on a vision to create a better way of life for practically everyone. Every year, the business celebrates an anti-bureaucrat week to establish better contact in between the clients and suppliers.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations finding its items about 11,200. It worked with almost a larger number of suppliers around 2300 worldwide (see Exhibition 2). When there were eco-friendly problems emerging about IKEA's items simultaneously the issuance on the kid labor emerged. This has actually led the company to deal with the tough circumstance in the upkeep of their relation with suppliers. Due to this factor, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Secret Players.

There are 2 essential players in this case one is IKEA Company and other is its providers. IKEA's technique is to outsource its item manufacturing to suppliers. These suppliers are generally third party and based throughout the world.


The technique of outsourcing has some issues like rules and guidelines of these countries. In some cases providers from these underdeveloped nations does not follow required standards as compare to developed countries. So these weak rules and regulations can result in weak environment policies or kid labour. There is unfavorable impact of these problems on revenue of the company and likewise credibility of the business. Because the majority of the business's customers are based in industrialized nations. These clients have high expectations from Cape Wind 2 Case Study Help in regards to excellent quality items with low expense. (Marianne Baxter, 2012) These consumers have likewise high expectations from IKEA in element of social responsibility. They wanted IKEA to be socially accountable and wanted that it did not have any connection with kid labour or any other environment concern. As IKEA got its supply of carpets mostly for under industrialized nations like India, Pakistan, Nepal. These under developed nations have unchecked kid labour. So this is main issue that IKEA is facing just recently. The business is not managing its providers effectively. Also underdeveloped nations permit kid labour because of poverty. Company can not depend on regional government for fixing this concern. IKEA strategies likewise did not work well sufficient to resolve this concern (see Exhibit 3).

Approaching Concern of Kid Labour.

IKEA strategy is to preserve high level of social duty because it is one of the significant driver in success of company. IKEA is concerned on kid labour concern and other ecological problems to support this strategy.( Naidu & Ramaiah, 2006) In Addition, Cape Wind 2 Case Study Solution was also encouraged by Swedish Conserve the Children organization to act "in the finest interest of kid".

Response to German producers on Video Program:
Porter's 5 Forces Analysis
In response to the invitation of German manufacturers for IKEA, the invitation ought to need to be accepted. Specifically, Barner can possibly demonstrate her idea of mind with a clear validation letting people know that for her it is more crucial to be more concerned about the IKEA track record as she is just accountable for this. It likewise provides Cape Wind 2 Case Study Solution to aware the German manufacturers to battle versus the child labour.

As the German Producers had actually just offered IKEA to see some of the shots from their documentary. They should be asked for to let them enjoy the whole movie rather of some shots which reveals certainly an uncertain picture of the reality. This may be the technique of German manufacturers to prove themselves right against the claims but leaving IKEA behind loaded with doubts about their relationship with the companies of India on the problem of child labour.

On the contrary, the IKEA has actually been positively portrayed about the concern of Kid labour when the issue was initially installed by the Swedish Television. There are a set of info on child labour by IKEA which was substantially gathered by ILO and UNICEF. This details genuinely shows the exact same perspective as same as that of the documentary makers. This will let the producers to perplex about the troublesome concern by clear representation of kid aid during their labour at the manufacturing industries.

As the German producers refused to reveal their documentary to IKEA prior to it is telecasted just indicates there wicked intent of point the finger at somebody and their relationships with IKEA perhaps. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which uses child as their labour and continue their relations to earn revenues with the suppliers while being aware of the truth.

Barner has a strong point of justification which is their philosophical statement i.e. everyone makes mistakes however one takes its duty. The obligation of the mistakes taken by anyone is considered as the best source of pride.Despite of the fact that Cape Wind 2 Case Study Solution was not conscious about the growing concern over the kid labour in addition to the involving kid's as labours by the markets, the suppliers of the IKEA. During the approval of agreement, IKEA began examination versus its supplier markets around the world. If revealed in the documentary by German producers, the management of IKEA is not scared of accepting its mistakes. It will accept its error and take procedure to put it right once again.

Barner can likewise develop another reason on the ineffective obligation over social concerns. It is intending to be involved with the social issues but has not taken such steps. In the field of marketing, IKEA is on top with exceptional concepts in addition to its attractive products.
Swot Analysis
The concerns of the IKEA is towards leading long term relationships with its network of distribution globally. IKEA is not recently associated with any of the social activities about the rights and concerns of each specific working in the markets and earning them a good-looking earnings. In future, IKEA will prepare to be part of responsibility over the social issues.

It can be concluded that as per the concern for the business's reputation and share of share must accept the invite and present it valid thoughts only in case if everything in documentary is versus the Cape Wind 2 Case Study Analysis. Particularly, IKEA had actually begun a Foundation based upon the principle of safeguarding rights of kid labour and to offer them with totally free environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most reasonable and tactical technique in recommendation to the child labour issue ought to provide Rangan Exports with another possibility to help them in conquering this problem.

IKEA needs to take some measures in order to determine of the fact. , if the proof against the Rangan export is real therefore leading it in the failure on the ethical level which were outlaid by IKEA.. This plainly suggests that on IKEA, the supplier market resulting in conflict on the child labour issue.

Subsequently, IKEA deals with a vision of developing better way of life for every single individual which is a strong representation for the business to stand for the rights of employees of Rangan Exports. The principle of kid labour does not include a single business as a large network of business are accountable in putting it ahead. This is among the most critical issue of social issues and it would be injustice to blame a single one.

Barner can think about 2 alternatives to resolve this problem. At first, either termination of the contract with the Rangan Expors on the basis of involving child labour to work after the examinations to be sure about the fact. If the management of IKEA not decides for the agreement termination, this brings a threat of losing brand name position and credibility. This may result in the financial decrease state of IKEA by reduced ratio of sale, less popularity of the brand and the concerns over social obligations. If any country to consist of child labour, as it is certainly not supported by the occupants. This substitute is legal and trustworthy with the policy of IKEA. The primary downside of this replacement is the IKEA deprivation with a beneficial association and may lead to the ending relations with the sources of carpet by India.

The second alternative is to alert the provider industry with continuation of the links with a pledge to let not do this mistake once again and certainly prevent the child labour. This will assist in upkeep of the healthy association in between the supplier and the Cape Wind 2 Case Study Analysis. This also provides a chance to much better teach the providers about the disadvantages of the kid labour. This choice is made on the basis of IKEA's self-created policy. This makes apparent for the all suppliers that IKEA is strictly against the kid labour and really condemn it. This may have a bad influence on the market credibility of Cape Wind 2 Case Study Solution by the generation of false publicity.

As it is for the 2nd time that IKEA became a victim of kid labour which has greatly harmed its reputation. For this function, Barner must pursue the help by ILO and UNICEF as well as NGOs which might assist Rangan in getting away the need to used kid labour for the carpets manufacturing. It might pick to spread awareness among the homeowners worldwide about the social concerns and how one's life is affected by in regards to social, and ethical worths.

Cape Wind 2 Case Study Solution by the adoption of very first alternative, ends its relationship with thesupplier offense. Then portray a bad effect on all providers by the increased power of bargaining and the offense of the policy of IKEA, if outcomes in the failure. Additionally, it can make a charge for the behaviour which is not fairly ideal. Hence, Barner ought to make the decision of disuniting with Rangan public. Journalism should be hired for the announcement of their decision with its factor with the summarization of the policy of IKEA on the use labour of kid. She needs to report all the whole situation of the concern emerged and make certain that all the providers are strictly following the rules of the agreement. , if any of the provider discovered in compliance to exploitation of the any of the contract rule offering labour of kid ought to be fired.


In sum, the business can maintain its track record in the market and somehow can bear the loss created by one provider. With the stable credibility in the market, Cape Wind 2 Case Study Analysis will undoubtedly cover its monetary crisis within a brief period of time.
Vrio Analysis
Method Relating to IKEA's Operations in India

IKEA strategy is generally focus on long term relationship with its providers instead of short term. This long term strategy assists IKEA in getting competitive and dependable provider source. For long term relationship they used to assist their provider to make full use of their capacity. For instance, they asked providers to offer products and services aside from their core product or services. The same technique that was used by IKEA in Poland could be borrowed.( Harapiak, 2013) The method was to outsource production of furnishings and not produce by its own. IKEA likewise requires to make certain that they involve public through its marketing actions which need to be handy in understanding IKEA's intents.

Their objectives ought to also be justifying company's policy. Their actions must also be according to Kamprad's view i.e. "create a much better everyday life for many individuals". They believe that they can accomplish this objective by providing best quality items with low expense. At earlier time IKEA had no focus on ecological and social concerns which likewise consists of child labor they used to focus on only one technique i.e. providing economical and quality products to customers. As time passed they required to consist of other worths too to their focus. That enhanced focus could help IKEA in enhancing its track record towards its customers. The new focus included the perspective "in the very best interest of the child". For that purpose it requires to be make sure that engagements in India would be satisfying the required function too i.e. they did not engage any activity which includes kid labor. Bulk of population in India is below hardship line so there is culture of kid labor and also kid loan. Moms and dads utilized to allow their children to operate in settlement with loan. Ceasing operations from India would not ensure solution to kid labor however likewise unfavorable reputation would be developed that IKEA is not taking any reputable action to fix standard concern i.e. kid labor.

There would be likewise another unfavorable effect i.e. disagreement from public. As there is common view point that huge business are always self-centered and are interested in only creating profit and consumers would be thinking that IKEA is one of them. Public has common view that these business need to be socially responsible to society as like they are required to be accountable to its shareholders. Then it would result in loss of sales and IKEA's value too, if IKEA did not take any possible step to resolve problem of kid labor. For a company like IKEA credibility loss is big loss due to the fact that worth of business likewise based on it and likewise there would be decrease in earnings and goodwill if there is any track record loss.

If IKEA consider just sales figure then getting out from Indian market is more effective. Since sales from Indian market just contributes little part to IKEA's incomes.

IKEA needed to make sure that kid labor is not utilized for their products. For that function IKEA needs a system that can keep an eye on entire treatment. As provider has lack of financial resources to offer education to kids, so IKEA needs to assist supplier economically and provide them monetary aids and ask to balance out by future shipments.

There could be one other service for this issue that IKEA could install its own manufacturing company combined with school. IKEA needs to run this school by itself and its auditing job must be provided to any other institute like Rugman to make sure it is working appropriately for finest interest of children.

Cape Wind 2 Case Study Solution Should Register to Rugmark.

As IKEA has no experience regarding child labor so new personnel would be required for this purpose. It needs to sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to establish and keep track of process recommended by IKEA.

Resolving Source of Child Labor.

Cape Wind 2 Case Study Help requires to deal with root cause of child labor in order to support its long term vision. IKEA starting performing its strategy in multi ways. If it is found that provider did not take any restorative action plan then IKEA would broke contract with that provider and there would be no trade with that particular provider in future.

Assessment of Cape Wind 2 Case Analysis Technique.

Cape Wind 2 Case Study Solution has dedication to its clients to provide high quality products with low rates. Their technique would make complete use of engaging suppliers and collaborate to resolve problem of child labor. According to my individual perception as from investors point of view, business is not using its resources effectively through this method. They would be having hard choice in future from choosing that whether to increase roi for investors or continue involvement with social obligations of Indian and UNICEF. Since of less return of investment if is heavily invests for social well-being, shareholders would be having negative image of IKEA. If IKEA stayed in Indian market then it would lead to higher costs for customers. Disputes of interest for society and management would be resolved. A consumer would not feel comfy when he familiarized that he buy a carpet which was woven by kid however is now getting informed by supplier of IKEA. He would be feeling more comfortable when he came to understand that he acquire a carpet on a little higher rate which was not woven through kid labor.

It can be concluded from analysis that IKEA had been facing issue in under industrialized nations because rules and policies of under industrialized countries are different from develop nations. Since a German documentary maker makes documentary of a supplier of IKEA that was utilizing kid labor for production of goods, the main issue that IKEA is dealing with presently is kid labor. Because in this way they would be having opportunity to defend and discuss their case to public, it is concluded that Cape Wind 2 Case Study Solution must accept invitation to live discussion. It was likewise concluded that IKEA ought to sign up Rugmart since IKEA has no any understanding concerning child labor and Rugmart is expert having knowledge relating to concerns of kid labor. As IKEA has no experience relating to kid labor so brand-new personnel would be required for this function. The technique that is suggested for kid labor is that there should be collaboration with providers and encourage suppliers to perform programs for child welfare and education. As providers had absence of resources so they need to be supplied financial assistance and asked them to offset by future orders. This technique would make complete use of engaging suppliers and collaborate to deal with issue of child labor.