Chattanooga Ice Cream Division 2 Harvard Case Analysis

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Chattanooga Ice Cream Division 2 Case Study Solution & Analysis


IKEA is a worldwide company in Sweden. He named the business at the age of 17 when he started his first mail-order business. It was called as Chattanooga Ice Cream Division 2 Case Study Analysis by a mix of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Considering that 1950 to late 1990s, it has actually made incredible development in both the incomes along with in expanding of the business. It had one shop while in the late 1990s it has more than 100 shops residing in numerous countries( see Exhibit 1). The company was growing so well in competition with leading rivals in the market. The rivals due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with much of the factories producing furniture and hence it once again developed low costs. On the other hand, Chattanooga Ice Cream Division 2 Case Study divided its store in a number of departments like inexpensive cost lunchroom, children play-area, as well as a Sweden Shop for the cuisines making it a popular exporter of food. However, over a time period, the item variety was broadened ranging from carpets, floorings, lights to numerous line of product needed in providing home.

The motive of the business was to sale quality products with reasonable costs with variation in products worldwide based on a vision to create a much better lifestyle for almost everybody. Every year, the business celebrates an anti-bureaucrat week to establish much better contact between the customers and suppliers.

In the mid period of 1990s, IKEA has a broad working networking with about 70 countries tracking down its products about 11,200. When there were ecological concerns occurring about IKEA's products simultaneously the issuance on the kid labor emerged. Due to this reason, Chattanooga Ice Cream Division 2 Case Study Analysis popularity reduced dropping the 20% of its sale in Denmark.

Secret Gamers.

There are 2 crucial gamers in this case one is IKEA Company and other is its suppliers. IKEA's strategy is to outsource its item producing to suppliers. These suppliers are generally third party and based throughout the world.


There is negative effect of these problems on earnings of the business and also track record of the company. They desired Chattanooga Ice Cream Division 2 Case Study Analysis to be socially accountable and desired that it did not have any connection with kid labour or any other environment problem. IKEA strategies also did not work well sufficient to address this issue (see Exhibition 3).

Approaching Issue of Kid Labour.

IKEA method is to maintain high level of social responsibility since it is one of the substantial driver in success of company. IKEA is worried on kid labour concern and other ecological issues to support this technique.( Naidu & Ramaiah, 2006) Furthermore, Chattanooga Ice Cream Division 2 Case Study Help was likewise encouraged by Swedish Save the Kid organization to act "in the best interest of child".

Reaction to German producers on Video Program:

In response to the invite of German producers for IKEA, the invitation must require to be accepted. Particularly, Barner can possibly show her thought of mind with a clear validation letting people know that for her it is more important to be more worried about the IKEA reputation as she is just accountable for this. It also offers Chattanooga Ice Cream Division 2 Case Study Help to aware the German manufacturers to fight against the child labour.

As the German Producers had actually just offered IKEA to see some of the shots from their documentary. They ought to be requested to let them see the whole film instead of some shots which reveals certainly an unclear image of the fact. This may be the method of German producers to show themselves right against the claims but leaving IKEA behind loaded with doubts about their relationship with the business of India on the concern of child labour.

On the contrary, the IKEA has actually been positively represented about the issue of Kid labour when the problem was at first put up by the Swedish Television. There are a set of information on child labour by IKEA which was substantially gathered by ILO and UNICEF.

As the German producers declined to show their documentary to IKEA before it is telecasted merely suggests there evil objective of point the finger at someone and their relationships with IKEA perhaps. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to make earnings with the suppliers while being aware of the fact.

The duty of the errors taken by anybody is considered as the best source of pride.Despite of the fact that IKEA was not mindful about the growing concern over the child labour as well as the including kid's as labours by the markets, the providers of the Chattanooga Ice Cream Division 2 Case Study Analysis. Throughout the acceptance of agreement, IKEA began investigation versus its provider industries around the world.

Barner can also come up with another reason on the ineffective obligation over social issues. It is meaning to be involved with the social concerns however has actually not taken such steps yet. In the field of marketing, IKEA is on leading with outstanding ideas as well as its appealing items.

The issues of the IKEA is towards leading long term relationships with its network of circulation internationally. IKEA is not just recently involved in any of the social activities about the rights and concerns of each individual working in the markets and earning them a handsome revenue. In future, IKEA will prepare to be part of obligation over the social concerns.

Thus, it can be concluded that as per the concern for the company's reputation and share of share ought to accept the invitation and present it legitimate thoughts only in case if whatever in documentary protests the IKEA. Particularly, IKEA had actually begun a Structure based upon the principle of protecting rights of kid labour and to supply them with free environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most tactical and reasonable method in reference to the child labour problem must supply Rangan Exports with another opportunity to assist them in conquering this predicament.

IKEA requires to take some measures in order to figure out of the reality. If the evidence against the Rangan export holds true therefore leading it in the failure on the ethical level which were outlaid by Chattanooga Ice Cream Division 2 Case Study Analysis. This clearly indicates that on IKEA, the supplier market resulting in conflict on the kid labour issue.

Subsequently, IKEA works with a vision of creating better way of life for every single person which is a strong representation for the business to represent the rights of workers of Rangan Exports. The idea of kid labour does not involve a single business as a large network of business are responsible in putting it ahead. This is among the most critical problem of social issues and it would be oppression to blame a single one.

If the management of Chattanooga Ice Cream Division 2 Case Study Analysis not decides for the contract termination, this brings a hazard of losing brand name position and reputation. This may result in the financial decrease state of IKEA by reduced ratio of sale, less popularity of the brand and the issues over social duties. The primary downside of this alternative is the IKEA deprivation with a rewarding association and may result in the ending relations with the sources of carpet by India.

The 2nd alternative is to caution the provider industry with extension of the relate to a guarantee to let not do this mistake once again and surely hinder the kid labour. This will help in upkeep of the healthy association in between the supplier and the Chattanooga Ice Cream Division 2 Case Study Solution. This likewise provides a possibility to much better teach the providers about the downsides of the kid labour. Nevertheless, this decision is made on the basis of IKEA's self-created policy. This makes apparent for the all suppliers that IKEA is strictly against the child labour and truly condemn it. This may have a bad effect on the marketplace credibility of Chattanooga Ice Cream Division 2 Case Study Analysis by the generation of incorrect publicity.

As it is for the second time that IKEA ended up being a victim of kid labour which has actually considerably damaged its reputation. For this purpose, Barner ought to pursue the aid by ILO and UNICEF as well as NGOs which may assist Rangan in escaping the requirement to used kid labour for the carpets production. It might choose to spread out awareness amongst the locals globally about the social concerns and how one's life is influenced by in regards to social, and ethical values.

Chattanooga Ice Cream Division 2 Case Study Solution by the adoption of very first option, ends its relationship with thesupplier offense. Then portray a bad effect on all providers by the increased power of bargaining and the infraction of the policy of IKEA, if outcomes in the failure. Additionally, it can make a charge for the behaviour which is not fairly best. Thus, Barner should decide of disuniting with Rangan public. Journalism needs to be called upon for the statement of their choice with its reason with the summarization of the policy of IKEA on the usage labour of child. She needs to report all the entire situation of the issue emerged and be sure that all the suppliers are strictly following the guidelines of the contract. , if any of the provider found in compliance to exploitation of the any of the agreement guideline offering labour of kid must be fired.


In sum, the business can maintain its credibility in the market and in some way can bear the loss developed by one supplier. With the steady track record in the market, Chattanooga Ice Cream Division 2 Case Study Help will certainly conceal its monetary crisis within a brief amount of time.

Technique Relating to IKEA's Operations in India

IKEA method is basically focus on long term relationship with its suppliers instead of short term. This long term technique assists IKEA in getting competitive and reliable provider source. For long term relationship they utilized to help their supplier to make complete usage of their capability. They asked suppliers to offer services and items other than their core products and services. The same technique that was utilized by IKEA in Poland might be obtained.( Harapiak, 2013) The strategy was to outsource production of furnishings and not produce by its own. IKEA also needs to make sure that they involve public through its marketing actions which should be practical in understanding IKEA's intentions.

Their intents should also be validating company's policy. Their actions need to likewise be according to Kamprad's view i.e. "produce a better everyday life for many people". They believe that they can attain this objective by supplying highest quality items with low expense. However at earlier time Chattanooga Ice Cream Division 2 Case Study Solution had no focus on social and environmental concerns which likewise includes child labor they utilized to focus on only one strategy i.e. providing cost effective and quality items to clients. So as time passed they needed to consist of other values too to their focus. That improved focus could help IKEA in enhancing its credibility towards its clients. The brand-new focus consisted of the viewpoint "in the best interest of the child". So for that function it requires to be ensure that engagements in India would be fulfilling the required purpose too i.e. they did not engage any activity that includes child labor. Bulk of population in India is below poverty line so there is culture of child labor and also kid loan. Moms and dads used to allow their children to operate in compensation with loan. Terminating operations from India would not make sure solution to child labor however also unfavorable reputation would be constructed that IKEA is not taking any dependable action to solve basic concern i.e. kid labor.

There would be also another unfavorable effect i.e. disagreement from public. As there prevails view point that big companies are constantly selfish and have an interest in just creating earnings and consumers would be believing that IKEA is one of them. Public has typical view that these business should be socially responsible to society as like they are needed to be responsible to its investors. Then it would result in loss of sales and IKEA's worth too, if IKEA did not take any possible step to resolve issue of child labor. For a company like IKEA track record loss is substantial loss due to the fact that value of company likewise based upon it and also there would be decrease in incomes and goodwill if there is any reputation loss.

Nevertheless if IKEA think about only sales figure then going out from Indian market is more effective. Due to the fact that sales from Indian market just contributes little part to IKEA's incomes. In an economical/capitalistic view threat is more than advantages. To achieve company's long term goal i.e. "to produce a better everyday life for many individuals" and "in the best interest of the child" it is recommended to not get out from Indian market and continue operations in Indian market with taking essential safety measures.

Chattanooga Ice Cream Division 2 Case Study Solution needed to ensure that kid labor is not utilized for their products. So for that purpose IKEA requires a system that can monitor entire procedure. That system needs to quickly find whenever kid labor is used in any activity. Suppliers should be encouraged to provide education to kids so children can learn something. For that function, suppliers would be having monetary issues. As supplier has lack of funds to offer education to kids, so Chattanooga Ice Cream Division 2 Case Study Help should help supplier economically and offer them financial aids and ask to offset by future shipments.

There might be one other option for this problem that Chattanooga Ice Cream Division 2 Case Study Analysis could install its own manufacturing company integrated with school. All financial needs of that school might be fulfilled by proceeds from that manufacturing company. IKEA needs to run this school by itself and its auditing job must be offered to any other institute like Rugman to make sure it is working effectively for benefit of kids. (Usman, 2010).

Chattanooga Ice Cream Division 2 Case Study Analysis Must Sign up to Rugmark.

As IKEA has no experience concerning child labor so brand-new staff would be needed for this function. It must sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to establish and monitor process recommended by IKEA.

Resolving Root Cause of Kid Labor.

IKEA requires to deal with root cause of kid labor in order to support its long term vision. For that purpose kid well-being and education requires to be promoted. There must be partnership with providers and motivate suppliers to perform programs for kid well-being and education. As suppliers had absence of resources so they ought to be offered financial aid and asked then to balance out by future orders. This is long term strategy not short-term option. (Martin, 2013) So it might not be performed by IKEA alone. Chattanooga Ice Cream Division 2 Case Study Analysis beginning executing its technique in multi ways. There was collaboration between UNICEF and IKEA. The purpose of this collaboration was to provide education to all kids who are working in carpet producing cluster. Some alternative knowing centres were established for those kids who were not allowed to get education from public schools. Neighborhood well-being was likewise promoted through this program. In addition to this partnership they likewise partnered with their suppliers in order to produce solution for issue of kid labor. There was program established with provider. The significant quality of program was audit of suppliers on regular basis. If there was any kid labor discovered throughout audit, restorative action plan would be needed. In corrective action strategy kid labor is needed to be eliminated and supplier is needed to compensate for well-being and education of that child. Then there would appertain follow up from IKEA to make certain that in genuine required corrective action strategy is implicated. However if it is found that supplier did not take any restorative action plan then IKEA would broke contract with that provider and there would be no trade with that particular supplier in future.

Evaluation of Chattanooga Ice Cream Division 2 Case Solution Strategy.

Chattanooga Ice Cream Division 2 Case Study Solution has commitment to its customers to offer high quality items with low rates. Their technique would make complete usage of engaging providers and interact to resolve concern of child labor. However according to my individual understanding as from investors perspective, company is not utilizing its resources effectively through this method. They would be having tough choice in future from deciding that whether to increase roi for investors or continue participation with social responsibilities of Indian and UNICEF. Since of less return of financial investment if is greatly invests for social well-being, shareholders would be having negative image of IKEA. If IKEA stayed in Indian market then it would result in higher expenses for consumers. Disputes of interest for society and management would be solved. A customer would not feel comfy when he familiarized that he buy a rug which was woven by kid however is now getting educated by provider of IKEA. But he would be feeling more comfortable when he came to know that he acquire a carpet on a little greater cost which was not woven through child labor.


It can be concluded from analysis that IKEA had actually been facing issue in under developed countries since guidelines and guidelines of under developed countries are different from develop nations. The main issue that IKEA is facing presently is child labor because a German documentary maker makes documentary of a supplier of IKEA that was utilizing kid labor for production of items. It is concluded that IKEA ought to accept invite to live conversation since in this method they would be having opportunity to safeguard and describe their case to public. Since IKEA has no any knowledge relating to child labor and Rugmart is expert having knowledge regarding concerns of child labor, it was likewise concluded that IKEA ought to sign up Rugmart. As IKEA has no experience relating to kid labor so new staff would be needed for this function. The method that is suggested for child labor is that there ought to be partnership with suppliers and encourage suppliers to perform programs for child well-being and education. As suppliers had absence of resources so they need to be offered financial aid and asked them to offset by future orders. This strategy would make full use of engaging suppliers and collaborate to deal with issue of kid labor.