Data Driven City Management Harvard Case Solution

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Data Driven City Management Case Study Solution and Analysis


Data Driven City Management Case Study Solution is an international business in Sweden. It is primarily a house furnishing business founded by Ingvar Kamprad in 1943. He named the business at the age of 17 when he initiated his first mail-order company. It was called as IKEA by a combination of terms relating to his personal life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make real by offering his some products acquired by an inexpensive source for the local sellers by newsletter ad. In 1948, by the additional advertisement in the newsletter about the furnishings has actually matched the criteria with its rivals. It has actually led to renounce the goods sale and begin with furniture. For the client satisfaction and decrease the rate of returns, he intentionally opened a store in an Almhult called town near his home town. In the future, the little newsletter advertisement changed into a brochure.

Given that 1950 to late 1990s, it has made tremendous progress in both the revenues along with in expanding of the business. It had one store while in the late 1990s it has more than 100 shops living in several nations( see Exhibition 1). The business was growing so well in competition with leading competitors in the market. The competitors due to declined sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a number of the factories making furniture and thus it once again came up with low expenses. On the other hand, Data Driven City Management Case Study divided its store in a variety of departments like low-cost cost cafeteria, children play-area, in addition to a Sweden Purchase the foods making it a popular exporter of food. Over a period of time, the product range was expanded varying from carpets, floor coverings, lights to various item line needed in providing house.

The motive of the company was to sale quality items with sensible prices with variation in products globally based on a vision to create a better way of life for nearly everybody. Every year, the business commemorates an anti-bureaucrat week to establish better contact between the consumers and providers.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations tracking down its items about 11,200. When there were ecological concerns developing about IKEA's products all at once the issuance on the kid labor emerged. Due to this factor, Data Driven City Management Case Study Analysis popularity decreased dropping the 20% of its sale in Denmark.

Secret Players.

There are 2 crucial players in this case one is IKEA Company and other is its providers. IKEA's strategy is to outsource its product making to providers. These suppliers are generally 3rd party and based throughout the world.


There is unfavorable impact of these issues on profits of the company and also track record of the business. They desired Data Driven City Management Case Study Help to be socially accountable and wanted that it did not have any connection with child labour or any other environment issue. IKEA methods likewise did not work well enough to resolve this issue (see Display 3).

Approaching Issue of Kid Labour.

Because it is one of the substantial catalyst in success of business, IKEA strategy is to maintain high level of social responsibility. Data Driven City Management Case Study Solution is worried on kid labour problem and other environmental problems to support this strategy. There was element of social duty which was engrained in the culture of IKEA's founder Ingvar Kamprad (Exhibit 2). People from India had conflicting views concerning child labour and social obligation. According to Indian people child labour is not bad if it is allowed by parents or if kids are working under supervision of their moms and dads. There is common practice of child operate in India and government is also unwinded over this matter if it is unbounded kid labour or if their moms and dads are agreed and allowed their kids to work. Kids are likewise permitted to work in craft markets to ensure that skills from earlier generation are not lost.( Naidu & Ramaiah, 2006) Additionally, IKEA was also motivated by Swedish Conserve the Kid company to act "in the very best interest of child".( Odenbring, 2018) According to this they would be doing just that work which remains in the best interest of children. They would not be involved in any deal in which child labour is used or there is any possibility of environment problem. Most of the families would be lacking essential income source since they rely of kid labour. Their basic expenses like food, clothing are satisfied through their working of kid.( Duflo, 2006) Also laws are not stringent adequate to attend to concerns of environment or social problems like kid labour so companies require to stress whether it is proper to carry out organisation in India or not. They needed to make certain that their organisation does not engage in any activity which protests social responsibility. The choice needs to be taken by also integrating viewpoint of social responsibility from the perspective of consumer not from point of view of suppliers. Customers should not be having doubt their business is taken part in any undesirable activity. If requirements concerning social responsibility from consumer point of view are not followed, there might be unfavorable outcome. There was case happened in 1980's. IKEA had actually stopped working to fulfill required requirements on formaldehyde for some of its items. Because case IKEA had actually lost its incomes by 20% in Denmark. Due to the fact that company's credibility in the eyes of clients had actually decreased. In 1992 there was likewise loss of around $6 to $7 million. Due to the fact that it was not according to required level of formaldehyde, this loss was resulted from discontinuation of a popular bookcase series. This also damage business's track record substantially.

Action to German producers on Video Program:
Porter's 5 Forces Analysis
In reaction to the invite of German manufacturers for IKEA, the invite ought to need to be accepted. Particularly, Barner can perhaps show her thought of mind with a clear reason letting individuals understand that for her it is more essential to be more worried about the IKEA track record as she is only responsible for this. It also supplies Data Driven City Management Case Study Solution to mindful the German producers to combat versus the kid labour.

As the German Manufacturers had actually only used IKEA to view some of the shots from their documentary. They need to be asked for to let them watch the entire film instead of some shots which reveals certainly an unclear image of the truth. This may be the strategy of German producers to show themselves right against the claims however leaving IKEA behind loaded with doubts about their relationship with the business of India on the issue of kid labour.

On the contrary, the IKEA has been positively represented about the issue of Child labour when the problem was at first put up by the Swedish Television. There are a set of info on child labour by IKEA which was substantially gathered by ILO and UNICEF.

As the German producers declined to reveal their documentary to IKEA before it is telecasted merely shows there wicked objective of point the finger at someone and their relationships with IKEA potentially. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which uses kid as their labour and continue their relations to make profits with the suppliers while being aware of the fact.

The duty of the mistakes taken by anyone is thought about as the best source of pride.Despite of the truth that IKEA was not aware about the growing issue over the child labour as well as the involving kid's as labours by the industries, the suppliers of the Data Driven City Management Case Study Analysis. During the acceptance of contract, IKEA started investigation versus its provider markets around the world.

Barner can also develop another reason on the inefficient duty over social concerns. It is intending to be involved with the social issues however has actually not taken such measures. In the field of marketing, IKEA is on leading with outstanding ideas as well as its distinctive items.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of distribution worldwide. IKEA is not recently involved in any of the social activities about the rights and issues of each specific working in the industries and making them a good-looking revenue. In future, IKEA will prepare to be part of duty over the social issues.

It can be concluded that as per the issue for the company's track record and share of share need to accept the invitation and present it valid thoughts only in case if everything in documentary is against the Data Driven City Management Case Study Solution. Particularly, IKEA had actually begun a Structure based on the concept of protecting rights of child labour and to offer them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most logical and tactical strategy in reference to the kid labour problem should provide Rangan Exports with another chance to help them in conquering this predicament.

IKEA requires to take some steps in order to identify of the fact. , if the proof versus the Rangan export is true hence leading it in the failure on the ethical level which were outlaid by IKEA.. This plainly suggests that on IKEA, the supplier industry resulting in conflict on the kid labour concern.

Consequently, IKEA works with a vision of producing better lifestyle for every person which is a strong representation for the business to stand for the rights of workers of Rangan Exports. The idea of child labour does not involve a single company as a huge network of business are responsible in putting it ahead. This is among the most critical problem of social issues and it would be oppression to blame a single one.

Barner can consider 2 options to fix this issue. In the beginning, either termination of the contract with the Rangan Expors on the basis of including child labour to work after the investigations to be sure about the reality. This brings a danger of losing brand name position and reputation if the management of IKEA not chooses for the agreement termination. This may lead to the financial decrease state of IKEA by reduced ratio of sale, less popularity of the brand and the concerns over social responsibilities. As it is definitely not supported by the residents if any nation to consist of kid labour. This substitute is reputable and legal with the policy of IKEA. The primary drawback of this replacement is the IKEA deprivation with a rewarding association and might lead to the terminating relations with the sources of carpet by India.

The second alternative is to caution the provider market with continuation of the relate to a pledge to let refrain from doing this error again and certainly inhibit the child labour. This will help in upkeep of the healthy association between the provider and the Data Driven City Management Case Study Help. This also offers an opportunity to much better teach the providers about the drawbacks of the child labour. Nevertheless, this decision is made on the basis of IKEA's self-created policy. This makes apparent for the all providers that IKEA is strictly versus the child labour and truly condemn it. This may have a bad impact on the marketplace track record of Data Driven City Management Case Study Analysis by the generation of incorrect publicity.

As it is for the 2nd time that IKEA became a victim of child labour which has significantly harmed its track record. For this function, Barner needs to pursue the aid by ILO and UNICEF along with NGOs which may assist Rangan in escaping the requirement to used child labour for the rugs production. It might choose to spread awareness amongst the homeowners internationally about the social issues and how one's life is affected by in regards to social, and ethical worths.

IKEA by the adoption of very first option, terminates its relationship with thesupplier violation. If outcomes in the failure then represent a bad effect on all providers by the increased power of bargaining and the offense of the policy of IKEA. The press ought to be called upon for the announcement of their decision with its reason with the summarization of the policy of IKEA on the usage labour of child.

In sum, the company can maintain its credibility in the market and somehow can bear the loss developed by one provider. With the steady credibility in the market, Data Driven City Management Case Study Solution will undoubtedly cover its monetary crisis within a brief period of time.
Vrio Analysis
Method Regarding IKEA's Operations in India

IKEA strategy is essentially focus on long term relationship with its providers instead of short-term. This long term strategy assists IKEA in getting reputable and competitive provider source. For long term relationship they utilized to help their supplier to make complete use of their capability. For example, they asked suppliers to offer services and products other than their core product or services. The exact same strategy that was used by IKEA in Poland might be borrowed.( Harapiak, 2013) The technique was to outsource production of furniture and not produce by its own. IKEA likewise needs to ensure that they include public through its marketing actions which ought to be handy in understanding IKEA's intents.

Their intents must likewise be validating business's policy. Their actions should also be according to Kamprad's view i.e. "create a better daily life for lots of people". They think that they can attain this goal by supplying highest quality items with low cost. At earlier time IKEA had no focus on ecological and social concerns which also consists of child labor they used to focus on only one method i.e. offering budget friendly and quality items to clients. As time passed they needed to consist of other values too to their focus. That improved focus might help IKEA in improving its credibility towards its consumers. The new focus consisted of the perspective "in the very best interest of the child". So for that function it needs to be ensure that engagements in India would be satisfying the necessary purpose too i.e. they did not engage any activity which includes kid labor. Majority of population in India is listed below hardship line so there is culture of child labor and also child loan. Parents utilized to enable their kids to work in settlement with cash. Terminating operations from India would not guarantee option to kid labor however likewise negative credibility would be constructed that IKEA is not taking any reputable action to fix standard problem i.e. kid labor.

There would be also one other negative result i.e. argument from public. As there is common view point that big business are constantly selfish and have an interest in only generating revenue and customers would be believing that IKEA is one of them. Public has typical view that these companies ought to be socially responsible to society as like they are needed to be responsible to its investors. Then it would result in loss of sales and IKEA's worth too, if IKEA did not take any possible action to solve issue of kid labor. For a company like IKEA credibility loss is big loss since worth of company likewise based on it and also there would be decrease in revenues and goodwill if there is any track record loss.

If IKEA consider only sales figure then getting out from Indian market is more suitable. Since sales from Indian market only contributes little part to IKEA's profits.

Data Driven City Management Case Study Solution required to make certain that child labor is not used for their products. For that function IKEA requires a system that can monitor entire procedure. That system needs to rapidly discover whenever kid labor is utilized in any activity. Suppliers ought to be encouraged to supply education to kids so kids can find out something. For that purpose, providers would be having financial problems. As provider has absence of funds to supply education to kids, so Data Driven City Management Case Study Solution needs to help provider financially and supply them financial assistances and ask to balance out by future shipments.

There could be one other service for this problem that IKEA might install its own manufacturing business integrated with school. IKEA should run this school by itself and its auditing task must be given to any other institute like Rugman to make sure it is working effectively for best interest of kids.

Data Driven City Management Case Study Analysis Must Sign up to Rugmark.

IKEA thinks that every business has its own strengths and weak points. As IKEA has no experience relating to kid labor so brand-new personnel would be required for this purpose. It needs to sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to develop and monitor process suggested by Data Driven City Management Case Study Analysis. Apart from this there ought to be likewise random tracking from IKEA to make sure that necessary purpose is attained.

Handling Root Cause of Kid Labor.

IKEA needs to resolve source of kid labor in order to support its long term vision. For that purpose kid welfare and education requires to be promoted. There must be partnership with suppliers and motivate providers to carry out programs for kid well-being and education. As suppliers had absence of resources so they ought to be provided financial assistance and asked then to offset by future orders. This is long term method not short-term solution. (Martin, 2013) So it could not be performed by IKEA alone. Data Driven City Management Case Study Analysis beginning performing its technique in multi ways. There was collaboration in between UNICEF and IKEA. The purpose of this partnership was to offer education to all children who are operating in carpet producing cluster. For instance some alternative knowing centres were established for those children who were not allowed to get education from public schools. Neighborhood welfare was likewise promoted through this program. Collaboration they likewise partnered with their suppliers in order to develop option for issue of child labor. There was program developed with provider. The significant quality of program was audit of providers on regular basis. If there was any child labor found throughout audit, corrective action plan would be required. In corrective action plan kid labor is needed to be gotten rid of and provider is needed to make up for welfare and education of that kid. Then there would be proper follow up from IKEA to ensure that in genuine required restorative action plan is linked. Nevertheless if it is discovered that supplier did not take any corrective action plan then IKEA would broke agreement with that provider and there would be no trade with that specific provider in future.

Assessment of Data Driven City Management Case Solution Technique.

IKEA has dedication to its clients to supply high quality products with low prices. If IKEA remained in Indian market then it would result in higher costs for consumers. A consumer would not feel comfy when he came to understand that he buy a rug which was woven by child however is now getting educated by supplier of Data Driven City Management Case Study Help.

The primary issue that IKEA is facing presently is kid labor because a German documentary maker makes documentary of a supplier of IKEA that was utilizing child labor for production of items. It was likewise concluded that Data Driven City Management Case Study Solution should sign up Rugmart because IKEA has no any knowledge regarding kid labor and Rugmart is professional having understanding concerning concerns of kid labor. As IKEA has no experience relating to kid labor so brand-new staff would be needed for this function.