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Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Harvard Case Analysis

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Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution and Analysis


Introduction:

IKEA is a global company in Sweden. He called the company at the age of 17 when he started his very first mail-order business. It was named as Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Analysis by a combination of terms relating to his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Considering that 1950 to late 1990s, it has made tremendous progress in both the earnings as well as in broadening of business. It had one shop while in the late 1990s it has more than 100 stores residing in numerous countries( see Exhibit 1). The company was growing so well in competitors with leading rivals in the market. The competitors due to decreased sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a number of the factories manufacturing furniture and therefore it once again created low expenses. On the other hand, Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study divided its shop in a variety of departments like cheap cost cafeteria, children play-area, along with a Sweden Look for the foods making it a popular exporter of food. Over a duration of time, the product range was expanded varying from carpets, floor coverings, lights to different product line needed in furnishing home.

The motive of the company was to sale quality products with sensible prices with variation in items globally based upon a vision to create a much better lifestyle for nearly everyone. Every year, the business celebrates an anti-bureaucrat week to develop much better contact in between the customers and suppliers. Kamprad believed on the reality that it is only possible to make no mistake while you sleep. The concept of preparing for the future was highly motivated. In 1986, Kamprad was replaced by his Personal assistant who was an experienced person of the business.

In the mid period of 1990s, IKEA has a broad working connecting with about 70 countries finding its items about 11,200. It dealt with nearly a bigger number of suppliers around 2300 globally (see Exhibit 2). When there were eco-friendly problems emerging about IKEA's items concurrently the issuance on the kid labor emerged. This has actually led the business to deal with the challenging circumstance in the upkeep of their relation with suppliers. Due to this factor, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Secret Gamers.

There are two essential players in this case one is IKEA Company and other is its providers. IKEA's method is to outsource its product making to providers. These providers are generally 3rd party and based throughout the world.

Problems.

The method of outsourcing has some problems like guidelines and policies of these nations. Sometimes providers from these underdeveloped nations does not follow required requirements as compare to developed countries. So these weak rules and guidelines can result in weak environment policies or kid labour. There is negative impact of these problems on revenue of the company and likewise reputation of the company. Since the majority of the company's consumers are based in developed nations. These customers have high expectations from Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Help in terms of good quality items with low cost. (Marianne Baxter, 2012) These consumers have likewise high expectations from IKEA in aspect of social obligation. They desired IKEA to be socially accountable and desired that it did not have any connection with kid labour or any other environment issue. As IKEA got its supply of carpets primarily for under industrialized countries like India, Pakistan, Nepal. These under industrialized nations have unchecked child labour. So this is primary issue that IKEA is dealing with just recently. The company is not managing its providers successfully. Underdeveloped nations enable child labour because of hardship. Company can not depend on regional federal government for solving this problem. IKEA methods likewise did not work well sufficient to resolve this concern (see Exhibit 3).

Approaching Concern of Kid Labour.

IKEA method is to maintain high level of social responsibility since it is one of the significant driver in success of business. IKEA is concerned on kid labour issue and other ecological issues to support this method.( Naidu & Ramaiah, 2006) Additionally, Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution was also encouraged by Swedish Conserve the Kid company to act "in the best interest of kid".

Reaction to German producers on Video Program:

In action to the invitation of German manufacturers for IKEA, the invite must require to be accepted. Particularly, Barner can possibly demonstrate her idea of mind with a clear validation letting people understand that for her it is more essential to be more concerned about the IKEA credibility as she is just accountable for this. It likewise supplies Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution to mindful the German manufacturers to fight versus the child labour.

As the German Producers had just used IKEA to view a few of the shots from their documentary. They must be asked for to let them enjoy the entire movie instead of some shots which shows certainly an unclear image of the fact. This might be the strategy of German manufacturers to prove themselves right versus the accusation but leaving IKEA behind filled with doubts about their relationship with the companies of India on the problem of kid labour.

On the contrary, the IKEA has been favorably represented about the concern of Kid labour when the issue was initially installed by the Swedish Television. There are a set of information on kid labour by IKEA which was substantially gathered by ILO and UNICEF. This details truly demonstrates the exact same perspective as same as that of the documentary makers. This will let the manufacturers to perplex about the bothersome concern by clear representation of kid help throughout their labour at the production markets.

As the German manufacturers refused to reveal their documentary to IKEA before it is telecasted simply shows there wicked intention of point the finger at someone and their relationships with IKEA potentially. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which uses child as their labour and continue their relations to make earnings with the suppliers while being aware of the reality.

Additionally, Barner has a strong point of reason which is their philosophical statement i.e. everyone makes errors but one takes its obligation. The duty of the errors taken by anyone is thought about as the very best source of pride.Despite of the truth that Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution was not aware about the growing issue over the child labour along with the including child's as labours by the markets, the providers of the IKEA. Throughout the approval of contract, IKEA started investigation against its supplier industries all over the world. The management of IKEA is not scared of accepting its mistakes if shown in the documentary by German manufacturers. It will accept its mistake and take step to put it right again.

Barner can likewise come up with another justification on the inefficient responsibility over social issues. It is intending to be included with the social issues however has not taken such steps yet. In the field of marketing, IKEA is on top with outstanding concepts along with its captivating items.

The issues of the IKEA is towards leading long term relationships with its network of distribution worldwide. IKEA is not just recently involved in any of the social activities about the rights and concerns of each specific working in the industries and earning them a good-looking revenue. In future, IKEA will plan to be part of responsibility over the social concerns.

Hence, it can be concluded that based on the issue for the business's track record and share of share ought to accept the invite and present it valid ideas just in case if whatever in documentary protests the IKEA. Specifically, IKEA had begun a Foundation based upon the concept of safeguarding rights of child labour and to provide them with totally free environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most rational and strategic method in reference to the child labour issue need to offer Rangan Exports with another opportunity to help them in overcoming this dilemma.

IKEA needs to take some measures in order to identify of the truth. If the proof against the Rangan export is true therefore leading it in the failure on the moral level which were outlaid by Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Analysis. This plainly suggests that on IKEA, the supplier industry resulting in conflict on the child labour concern.

Subsequently, IKEA works with a vision of developing much better lifestyle for every single person which is a strong representation for the enterprises to stand for the rights of employees of Rangan Exports. The concept of kid labour does not involve a single business as a vast network of companies are accountable in putting it ahead. This is among the most important problem of social concerns and it would be injustice to blame a single one.

Barner can think about two alternatives to solve this concern. Initially, either termination of the contract with the Rangan Expors on the basis of including child labour to work after the examinations to be sure about the truth. If the management of IKEA not decides for the agreement termination, this brings a danger of losing brand name position and reputation. This may lead to the financial decline state of IKEA by reduced ratio of sale, less appeal of the brand and the issues over social responsibilities. If any country to consist of child labour, as it is certainly not supported by the residents. This replacement is legal and dependable with the policy of IKEA. The main drawback of this alternative is the IKEA deprivation with a worthwhile association and may lead to the terminating relations with the sources of carpet by India.

This will help in maintenance of the healthy association between the provider and the IKEA. This makes apparent for the all providers that IKEA is strictly against the kid labour and genuinely condemn it. This might have a bad impact on the market credibility of IKEA by the generation of incorrect publicity.

As it is for the second time that IKEA became a victim of child labour which has actually greatly damaged its credibility. For this purpose, Barner needs to pursue the help by ILO and UNICEF as well as NGOs which might assist Rangan in escaping the requirement to utilized kid labour for the carpets production. It might choose to spread out awareness amongst the residents internationally about the social issues and how one's life is affected by in regards to social, and ethical worths.

IKEA by the adoption of very first option, ends its relationship with thesupplier infraction. If outcomes in the failure then represent a bad impact on all suppliers by the increased power of bargaining and the infraction of the policy of IKEA. The press must be called upon for the announcement of their choice with its reason with the summarization of the policy of IKEA on the usage labour of child.

In sum, the company can keep its reputation in the market and somehow can bear the loss developed by one supplier. With the stable credibility in the market, Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution will certainly conceal its financial crisis within a brief amount of time.

Technique Relating to IKEA's Operations in India

IKEA method is basically focus on long term relationship with its providers instead of short-term. This long term technique helps IKEA in getting reliable and competitive supplier source. For long term relationship they used to assist their supplier to make full use of their capability. They asked providers to supply items and services other than their core products and services. The very same strategy that was used by IKEA in Poland could be obtained.( Harapiak, 2013) The strategy was to contract out production of furnishings and not produce by its own. IKEA also needs to make sure that they include public through its marketing actions which must be practical in comprehending IKEA's intentions.

At earlier time IKEA had no focus on social and ecological problems which also consists of child labor they utilized to focus on just one method i.e. providing economical and quality items to customers. That enhanced focus could assist Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Analysis in improving its track record towards its clients. Terminating operations from India would not guarantee service to kid labor but also negative credibility would be developed that IKEA is not taking any trusted action to fix fundamental issue i.e. child labor.

If Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Help did not take any possible step to resolve problem of child labor then it would result in loss of sales and IKEA's worth too. For a company like IKEA credibility loss is huge loss since value of company also based on it and also there would be decrease in earnings and goodwill if there is any credibility loss.

If IKEA consider just sales figure then getting out from Indian market is preferable. Since sales from Indian market only contributes little portion to IKEA's revenues.

Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Analysis needed to make certain that child labor is not utilized for their products. For that function IKEA requires a system that can keep an eye on whole treatment. That system needs to rapidly spot whenever kid labor is utilized in any activity. Providers should be encouraged to offer education to children so kids can learn something. For that purpose, suppliers would be having monetary issues. As provider has absence of funds to provide education to kids, so Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution must assist supplier financially and provide them financial aids and ask to offset by future shipments.

There might be another solution for this problem that Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution could install its own manufacturing company integrated with school. All monetary needs of that school could be satisfied by earnings from that making company. IKEA ought to run this school by itself and its auditing job ought to be given to any other institute like Rugman to make certain it is working appropriately for best interest of children. (Usman, 2010).

Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Analysis Needs To Register to Rugmark.

IKEA thinks that every business has its own strengths and weak points. As IKEA has no experience relating to child labor so brand-new staff would be needed for this purpose. It ought to register to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to establish and keep track of process recommended by Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Help. Apart from this there need to be also random tracking from IKEA to make sure that necessary function is attained.

Resolving Origin of Child Labor.

IKEA requires to resolve root cause of kid labor in order to support its long term vision. For that function child well-being and education needs to be promoted. There need to be partnership with providers and encourage providers to execute programs for child welfare and education. As suppliers had lack of resources so they should be supplied financial aid and asked then to offset by future orders. This is long term strategy not short-term solution. (Martin, 2013) So it could not be performed by IKEA alone. Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Analysis starting executing its strategy in multi ways. There was collaboration between UNICEF and IKEA. The function of this collaboration was to offer education to all children who are working in carpet producing cluster. Some alternative knowing centres were developed for those children who were not allowed to get education from public schools. Neighborhood welfare was likewise promoted through this program. In addition to this partnership they also partnered with their suppliers in order to produce service for issue of kid labor. There was program developed with provider. The substantial quality of program was audit of suppliers on routine basis. Corrective action plan would be required if there was any child labor found during audit. In corrective action strategy kid labor is required to be removed and provider is required to compensate for welfare and education of that child. There would be proper follow up from IKEA to make sure that in real needed restorative action strategy is implicated. Nevertheless if it is discovered that provider did not take any restorative action plan then IKEA would broke contract with that supplier and there would be no trade with that particular provider in future.

Assessment of Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Solution Strategy.

IKEA has dedication to its customers to supply high quality products with low costs. If IKEA remained in Indian market then it would result in higher expenses for customers. A consumer would not feel comfy when he came to know that he acquire a rug which was woven by child however is now getting educated by supplier of Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Analysis.

Conclusion.

The primary issue that IKEA is dealing with currently is child labor since a German documentary maker makes documentary of a supplier of IKEA that was using child labor for production of goods. It was likewise concluded that Do You Really Think We Are So Stupid A Letter To The Ceo Of Deutsche Telekom C Spanish Version Case Study Solution ought to sign up Rugmart because IKEA has no any knowledge concerning child labor and Rugmart is expert having knowledge regarding problems of kid labor. As IKEA has no experience regarding kid labor so brand-new personnel would be required for this purpose.