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Flip Factory Inc Case Study Solution and Analysis


Flip Factory Inc Case Study Help is a worldwide business in Sweden. It is primarily a house providing company established by Ingvar Kamprad in 1943. He called the company at the age of 17 when he started his first mail-order business. It was called as IKEA by a combination of terms connecting to his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He started his vision to make real by offering his some items procured by an inexpensive source for the regional sellers by newsletter ad. In 1948, by the extra ad in the newsletter about the furniture has matched the criteria with its competitors. It has resulted in renounce the products sale and start with furniture. For the consumer satisfaction and minimize the rate of returns, he purposely opened a shop in an Almhult named township near his home town. Later, the small newsletter ad transformed into a catalogue.

Since 1950 to late 1990s, it has actually made tremendous progress in both the revenues along with in broadening of the business. At first, it had one store while in the late 1990s it has more than 100 stores living in numerous nations( see Exhibit 1). The business was growing so well in competitors with leading rivals in the market. The competitors due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a number of the factories manufacturing furnishings and therefore it once again created low costs. On the other hand, Flip Factory Inc Case Study divided its store in a variety of departments like cheap cost cafeteria, children play-area, in addition to a Sweden Shop for the cuisines making it a popular exporter of food. Over a period of time, the item variety was broadened varying from carpets, floor coverings, lights to various product line required in furnishing home.

The motive of the business was to sale quality items with reasonable costs with variation in products internationally based on a vision to produce a better lifestyle for almost everybody. Every year, the business commemorates an anti-bureaucrat week to establish better contact between the suppliers and clients.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working networking with about 70 countries finding its products about 11,200. It dealt with almost a bigger number of suppliers around 2300 globally (see Exhibition 2). When there were environmental problems arising about IKEA's items simultaneously the issuance on the kid labor emerged. This has led the company to face the challenging situation in the maintenance of their relation with suppliers. Due to this factor, IKEA's appeal reduced dropping the 20% of its sale in Denmark. .

Key Players.

There are two key players in this case one is IKEA Company and other is its suppliers. IKEA's technique is to outsource its item manufacturing to providers. These providers are typically third party and based throughout the world.


The technique of outsourcing has some concerns like rules and policies of these nations. Sometimes providers from these underdeveloped nations does not follow needed standards as compare to developed nations. These weak rules and guidelines can result in weak environment policies or kid labour. There is negative effect of these problems on earnings of the business and also track record of the company. Due to the fact that the majority of the business's consumers are based in developed nations. These consumers have high expectations from Flip Factory Inc Case Study Analysis in terms of great quality products with low cost. (Marianne Baxter, 2012) These customers have also high expectations from IKEA in aspect of social obligation. They wanted IKEA to be socially accountable and wanted that it did not have any connection with child labour or any other environment concern. As IKEA got its supply of carpets primarily for under industrialized countries like India, Pakistan, Nepal. These under developed countries have unrestrained kid labour. So this is primary problem that IKEA is dealing with recently. The company is not controlling its providers effectively. Underdeveloped countries permit kid labour since of poverty. So business can not depend upon city government for fixing this concern. IKEA strategies likewise did not work well adequate to resolve this problem (see Exhibition 3).

Approaching Concern of Kid Labour.

IKEA technique is to keep high level of social duty since it is one of the considerable driver in success of company. IKEA is worried on kid labour problem and other ecological concerns to support this method.( Naidu & Ramaiah, 2006) Furthermore, Flip Factory Inc Case Study Analysis was likewise encouraged by Swedish Conserve the Children organization to act "in the finest interest of kid".

Reaction to German manufacturers on Video Program:
Porter's 5 Forces Analysis
In response to the invitation of German manufacturers for IKEA, the invitation needs to require to be accepted. The first foremost thing to consider is that the documentary is made by a German business. However, it is not mandatory to accept the invitation and be part of the live conversation however it is of important importance. As it offers Barner to have live conversation throughout on-air shows. It generates a likelihood to give much better explanation of their issues about their relationship with India. Specifically, Barner can perhaps demonstrate her thought of mind with a clear validation letting people understand that for her it is more vital to be more concerned about the IKEA track record as she is only responsible for this. It is very important to get rid of the requirements of kid labour however this can possibly not done by stopping service relate to their partner business which include the trend of kid labour. This perception of Barner may help her in preserving IKEA clear reflection and may also result in stronger relationship of the companies. It likewise supplies IKEA to aware the German producers to fight versus the child labour.

As the German Manufacturers had just provided IKEA to see a few of the shots from their documentary. They should be requested to let them enjoy the whole motion picture rather of some shots which reveals definitely an unclear image of the reality. This might be the strategy of German producers to show themselves right against the accusation but leaving IKEA behind filled with doubts about their relationship with the companies of India on the problem of kid labour.

On the contrary, the IKEA has been positively represented about the issue of Kid labour when the problem was at first set up by the Swedish Tv. There are a set of details on kid labour by IKEA which was substantially collected by ILO and UNICEF. This info genuinely demonstrates the same perspective as same as that of the documentary makers. This will let the manufacturers to astonish about the troublesome concern by clear representation of kid help during their labour at the production industries.

As the German manufacturers refused to show their documentary to IKEA prior to it is telecasted just suggests there wicked intent of point the finger at somebody and their relationships with IKEA possibly. There might a strong contradiction that the IKEA is fearlessly engaged with a company which uses kid as their labour and continue their relations to make earnings with the suppliers while being mindful of the truth.

The responsibility of the mistakes taken by anyone is considered as the finest source of pride.Despite of the fact that IKEA was not conscious about the growing issue over the child labour as well as the involving kid's as labours by the industries, the suppliers of the Flip Factory Inc Case Study Analysis. Throughout the approval of contract, IKEA started investigation against its supplier markets around the world.

Barner can also develop another justification on the inefficient obligation over social concerns. It is meaning to be involved with the social issues however has actually not taken such procedures yet. In the field of marketing, IKEA is on top with excellent ideas in addition to its attractive items.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation worldwide. IKEA is not just recently involved in any of the social activities about the rights and concerns of each private working in the industries and making them a good-looking revenue. In future, IKEA will prepare to be part of obligation over the social concerns.

It can be concluded that as per the issue for the company's track record and share of share must accept the invitation and present it legitimate thoughts only in case if everything in documentary is against the Flip Factory Inc Case Study Analysis. Particularly, IKEA had begun a Structure based upon the concept of securing rights of kid labour and to provide them with free environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA concerns about the most tactical and rational technique in reference to the kid labour problem must supply Rangan Exports with another opportunity to assist them in conquering this issue.

IKEA requires to take some steps in order to identify of the fact. If the proof against the Rangan export holds true therefore leading it in the failure on the moral level which were outlaid by Flip Factory Inc Case Study Help. This clearly indicates that on IKEA, the supplier industry leading to contravention on the kid labour concern.

Subsequently, IKEA works with a vision of developing much better lifestyle for every individual which is a strong representation for the business to represent the rights of employees of Rangan Exports. The principle of child labour does not include a single company as a vast network of companies are accountable in putting it ahead. This is one of the most crucial problem of social concerns and it would be oppression to blame a single one.

Barner can think about two alternatives to solve this issue. Initially, either termination of the contract with the Rangan Expors on the basis of including kid labour to work after the examinations to be sure about the truth. This brings a risk of losing brand name position and track record if the management of IKEA not chooses for the agreement termination. This may result in the monetary decrease state of IKEA by decreased ratio of sale, less appeal of the brand name and the issues over social duties. As it is undoubtedly not supported by the occupants if any nation to include kid labour. This replacement is trustworthy and legal with the policy of IKEA. The main downside of this alternative is the IKEA deprivation with a worthwhile association and might result in the ending relations with the sources of carpet by India.

This will assist in upkeep of the healthy association between the provider and the IKEA. This makes obvious for the all suppliers that IKEA is strictly against the kid labour and truly condemn it. This might have a bad impact on the market reputation of IKEA by the generation of false publicity.

As it is for the 2nd time that IKEA became a victim of kid labour which has considerably harmed its credibility. For this function, Barner must pursue the assistance by ILO and UNICEF as well as NGOs which might help Rangan in getting away the need to used child labour for the rugs production. It may select to spread awareness among the citizens worldwide about the social concerns and how one's life is affected by in regards to social, and ethical worths.

Flip Factory Inc Case Study Analysis by the adoption of very first option, terminates its relationship with thesupplier violation. If lead to the failure then depict a bad effect on all providers by the increased power of bargaining and the infraction of the policy of IKEA. Additionally, it can make a charge for the behaviour which is not fairly best. Hence, Barner must make the decision of disuniting with Rangan public. Journalism must be called upon for the announcement of their choice with its reason with the summarization of the policy of IKEA on the usage labour of child. She needs to report all the whole situation of the issue emerged and be sure that all the suppliers are strictly following the guidelines of the agreement. , if any of the supplier discovered in compliance to exploitation of the any of the contract rule offering labour of child ought to be fired.


In sum, the company can preserve its reputation in the market and somehow can bear the loss developed by one provider. With the steady track record in the market, Flip Factory Inc Case Study Solution will certainly cover up its monetary crisis within a short time period.
Vrio Analysis
Method Relating to IKEA's Operations in India

Flip Factory Inc Case Study Analysis technique is generally focus on long term relationship with its suppliers rather than brief term. The very same technique that was utilized by IKEA in Poland might be obtained. IKEA likewise requires to make sure that they include public through its marketing actions which need to be helpful in comprehending IKEA's intents.

Their objectives must also be validating business's policy. Their actions must likewise be according to Kamprad's view i.e. "develop a much better daily life for lots of people". They believe that they can accomplish this goal by providing best quality items with low cost. At earlier time IKEA had no focus on ecological and social problems which also includes child labor they used to focus on only one strategy i.e. providing budget-friendly and quality products to customers. So as time passed they needed to consist of other worths too to their focus. That enhanced focus could help IKEA in improving its credibility towards its customers. The new focus consisted of the viewpoint "in the best interest of the child". So for that purpose it requires to be make certain that engagements in India would be satisfying the required purpose too i.e. they did not engage any activity that includes child labor. Majority of population in India is below hardship line so there is culture of kid labor and also child loan. Moms and dads used to allow their kids to work in settlement with loan. Terminating operations from India would not ensure service to child labor but likewise unfavorable credibility would be constructed that IKEA is not taking any dependable action to resolve standard concern i.e. kid labor.

There would be also another unfavorable impact i.e. difference from public. As there prevails view point that big business are constantly selfish and are interested in only creating revenue and consumers would be believing that IKEA is among them. Public has typical view that these business need to be socially responsible to society as like they are needed to be responsible to its shareholders. If IKEA did not take any possible action to fix issue of child labor then it would result in loss of sales and IKEA's worth too. For a business like IKEA reputation loss is substantial loss since worth of business likewise based on it and likewise there would be decline in revenues and goodwill if there is any reputation loss.

Nevertheless if IKEA think about only sales figure then going out from Indian market is preferable. Since sales from Indian market only contributes small part to IKEA's earnings. In an economical/capitalistic view risk is more than advantages. To accomplish business's long term objective i.e. "to create a much better daily life for numerous people" and "in the finest interest of the child" it is advised to not get out from Indian market and continue operations in Indian market with taking necessary safety measures.

IKEA needed to make sure that kid labor is not used for their items. For that function IKEA needs a system that can keep an eye on entire treatment. As supplier has absence of monetary resources to supply education to children, so IKEA ought to help provider financially and offer them monetary help and ask to balance out by future deliveries.

There could be one other service for this issue that IKEA could install its own manufacturing business integrated with school. IKEA needs to run this school by itself and its auditing task ought to be provided to any other institute like Rugman to make sure it is working effectively for finest interest of children.

Flip Factory Inc Case Study Help Ought To Sign up to Rugmark.

IKEA believes that every business has its own strengths and weak points. As IKEA has no experience concerning kid labor so brand-new personnel would be needed for this purpose. It must register to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to keep track of and establish procedure suggested by Flip Factory Inc Case Study Solution. Apart from this there must be likewise random tracking from IKEA to make certain that necessary purpose is accomplished.

Resolving Source of Child Labor.

Flip Factory Inc Case Study Analysis requires to fix root cause of kid labor in order to support its long term vision. IKEA beginning executing its method in multi ways. If it is discovered that supplier did not take any corrective action plan then IKEA would broke contract with that provider and there would be no trade with that specific provider in future.

Examination of Flip Factory Inc Case Analysis Method.

IKEA has dedication to its consumers to provide high quality products with low rates. If IKEA stayed in Indian market then it would result in greater expenses for customers. A customer would not feel comfy when he came to understand that he buy a rug which was woven by child however is now getting informed by supplier of Flip Factory Inc Case Study Solution.

It can be concluded from analysis that IKEA had actually been facing problem in under developed nations due to the fact that rules and policies of under developed countries are different from establish countries. Because a German documentary maker makes documentary of a provider of IKEA that was using kid labor for production of goods, the primary problem that IKEA is facing presently is child labor. It is concluded that IKEA should accept invitation to live conversation since in this way they would be having chance to safeguard and discuss their case to public. Since IKEA has no any knowledge relating to child labor and Rugmart is expert having understanding concerning concerns of kid labor, it was also concluded that IKEA should sign up Rugmart. As IKEA has no experience relating to child labor so new staff would be required for this function. The strategy that is suggested for child labor is that there should be partnership with suppliers and encourage providers to carry out programs for child well-being and education. As suppliers had lack of resources so they should be provided financial assistance and asked to balance out by future orders. This method would make full use of engaging suppliers and collaborate to solve issue of child labor.