Focus Media Holding Ltd 2014 Harvard Case Analysis

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Focus Media Holding Ltd 2014 Case Study Solution & Analysis


Focus Media Holding Ltd 2014 Case Study Help is a worldwide company in Sweden. It is primarily a home furnishing company established by Ingvar Kamprad in 1943. When he initiated his very first mail-order business, he named the business at the age of 17. It was named as IKEA by a mix of terms relating to his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make true by offering his some products obtained by a low-cost source for the local merchants by newsletter advertisement. In 1948, by the extra ad in the newsletter about the furnishings has actually matched the requirements with its competitors. It has caused renounce the products sale and start with furniture. For the customer satisfaction and decrease the rate of returns, he intentionally opened a shop in an Almhult named municipality near his hometown. In the future, the small newsletter ad transformed into a catalogue.

Since 1950 to late 1990s, it has actually made tremendous progress in both the incomes along with in broadening of business. It had one shop while in the late 1990s it has more than 100 shops residing in numerous countries( see Exhibition 1). The company was growing so well in competitors with leading competitors in the market. The competitors due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a lot of the factories making furniture and hence it once again developed low costs. On the other hand, Focus Media Holding Ltd 2014 Case Study divided its store in a variety of departments like low-cost cost cafeteria, children play-area, along with a Sweden Look for the cuisines making it a popular exporter of food. However, over a time period, the item variety was expanded ranging from carpets, floorings, lamps to various product line needed in furnishing home.

The motive of the business was to sale quality products with affordable costs with variation in products worldwide based on a vision to produce a much better way of life for almost everyone. Every year, the business commemorates an anti-bureaucrat week to develop much better contact between the providers and consumers.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working connecting with about 70 nations tracking down its products about 11,200. It worked with nearly a bigger variety of providers around 2300 worldwide (see Exhibit 2). When there were ecological issues developing about IKEA's products concurrently the issuance on the child labor emerged. This has led the business to face the difficult circumstance in the upkeep of their relation with suppliers. Due to this factor, IKEA's popularity reduced dropping the 20% of its sale in Denmark. .

Key Players.

There are 2 essential players in this case one is IKEA Business and other is its providers. IKEA's strategy is to outsource its product making to providers. These providers are generally third party and based throughout the world.


The strategy of outsourcing has some problems like rules and guidelines of these countries. In some cases providers from these underdeveloped nations does not follow needed requirements as compare to developed countries. So these weak rules and guidelines can result in weak environment policies or kid labour. There is negative effect of these concerns on revenue of the company and also reputation of the company. Since most of the business's clients are based in developed nations. These customers have high expectations from Focus Media Holding Ltd 2014 Case Study Solution in regards to great quality products with low expense. (Marianne Baxter, 2012) These customers have also high expectations from IKEA in element of social obligation. They desired IKEA to be socially responsible and desired that it did not have any connection with child labour or any other environment problem. As IKEA got its supply of carpets primarily for under industrialized nations like India, Pakistan, Nepal. These under industrialized nations have unrestrained child labour. So this is main issue that IKEA is facing just recently. The company is not controlling its suppliers successfully. Underdeveloped countries permit kid labour due to the fact that of hardship. So business can not depend upon local government for resolving this issue. IKEA strategies likewise did not work well sufficient to address this issue (see Exhibition 3).

Approaching Concern of Child Labour.

IKEA method is to keep high level of social duty because it is one of the considerable driver in success of business. IKEA is concerned on kid labour problem and other environmental issues to support this strategy.( Naidu & Ramaiah, 2006) Additionally, Focus Media Holding Ltd 2014 Case Study Analysis was likewise encouraged by Swedish Save the Kid organization to act "in the best interest of child".

Action to German manufacturers on Video Program:
Porter's 5 Forces Analysis
In response to the invitation of German manufacturers for IKEA, the invitation ought to need to be accepted. Specifically, Barner can potentially show her thought of mind with a clear reason letting people know that for her it is more important to be more worried about the IKEA track record as she is just accountable for this. It also offers Focus Media Holding Ltd 2014 Case Study Solution to conscious the German manufacturers to combat versus the child labour.

As the German Producers had only offered IKEA to view a few of the shots from their documentary. They should be asked for to let them watch the entire movie rather of some shots which shows certainly an unclear picture of the fact. This may be the strategy of German manufacturers to show themselves right versus the allegation however leaving IKEA behind full of doubts about their relationship with the companies of India on the problem of kid labour.

On the contrary, the IKEA has actually been favorably represented about the concern of Child labour when the issue was initially set up by the Swedish Tv. There are a set of details on child labour by IKEA which was substantially gathered by ILO and UNICEF. This info really demonstrates the very same viewpoint as same as that of the documentary makers. This will let the manufacturers to astonish about the problematic problem by clear representation of child aid during their labour at the manufacturing industries.

As the television industry has fantastic potential to show false news as the reality by their excellent capability to modify any lie into a truth and makes people believe on it with no doubts. It appears quite impossible for Barnerto evaluate the documentary prior to the session. As the German producers declined to show their documentary to Focus Media Holding Ltd 2014 Case Study Analysis before it is telecasted merely shows there evil intention of blame somebody and their relationships with IKEA potentially. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to make revenues with the providers while being aware of the fact.

Barner has a strong point of justification which is their philosophical statement i.e. everyone makes errors however one takes its responsibility. The duty of the errors taken by anybody is considered as the very best source of pride.Despite of the reality that Focus Media Holding Ltd 2014 Case Study Help was not aware about the growing concern over the child labour in addition to the involving child's as labours by the markets, the providers of the IKEA. During the approval of contract, IKEA started investigation versus its supplier industries all over the world. If shown in the documentary by German producers, the management of IKEA is not afraid of accepting its errors. It will accept its error and take measure to put it right once again.

Barner can likewise create another validation on the inefficient duty over social issues. It is intending to be included with the social issues however has not taken such measures yet. In the field of marketing, IKEA is on top with excellent ideas in addition to its captivating products.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of distribution internationally. IKEA is not recently associated with any of the social activities about the rights and concerns of each specific working in the industries and making them a handsome earnings. In future, IKEA will plan to be part of responsibility over the social issues.

Hence, it can be concluded that according to the issue for the company's reputation and share of share ought to accept the invite and present it valid ideas just in case if everything in documentary protests the IKEA. Particularly, IKEA had started a Foundation based upon the principle of safeguarding rights of kid labour and to provide them with totally free environment to educate themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA concerns about the most strategic and reasonable strategy in referral to the child labour problem need to provide Rangan Exports with another possibility to help them in overcoming this predicament.

IKEA requires to take some measures in order to identify of the fact. If the proof against the Rangan export is true hence leading it in the failure on the ethical level which were outlaid by Focus Media Holding Ltd 2014 Case Study Solution. This plainly suggests that on IKEA, the supplier industry leading to contravention on the child labour issue.

Subsequently, IKEA deals with a vision of producing much better way of life for every individual which is a strong representation for the enterprises to mean the rights of workers of Rangan Exports. The idea of child labour does not include a single company as a huge network of business are accountable in putting it ahead. This is one of the most important issue of social issues and it would be oppression to blame a single one.

Barner can think about 2 alternatives to fix this issue. Initially, either termination of the agreement with the Rangan Expors on the basis of including child labour to work after the investigations to be sure about the reality. If the management of IKEA not chooses for the agreement termination, this brings a danger of losing brand position and reputation. This might lead to the monetary decrease state of IKEA by reduced ratio of sale, less popularity of the brand and the concerns over social responsibilities. As it is undoubtedly not supported by the residents if any country to include child labour. This substitute is legal and trusted with the policy of IKEA. The primary disadvantage of this replacement is the IKEA deprivation with a beneficial association and might lead to the terminating relations with the sources of rug by India.

The 2nd option is to alert the provider market with extension of the relate to a pledge to let not do this mistake once again and undoubtedly hinder the child labour. This will assist in maintenance of the healthy association between the provider and the Focus Media Holding Ltd 2014 Case Study Help. This likewise offers an opportunity to much better teach the suppliers about the downsides of the child labour. Nevertheless, this decision is made on the basis of IKEA's self-created policy. This makes apparent for the all suppliers that IKEA is strictly against the child labour and genuinely condemn it. This may have a bad impact on the market credibility of Focus Media Holding Ltd 2014 Case Study Help by the generation of false publicity.

As it is for the second time that IKEA ended up being a victim of child labour which has actually significantly harmed its credibility. For this function, Barner needs to pursue the help by ILO and UNICEF in addition to NGOs which might help Rangan in leaving the need to utilized kid labour for the carpets manufacturing. It may pick to spread out awareness among the residents worldwide about the social concerns and how one's life is influenced by in regards to social, and ethical worths.

Focus Media Holding Ltd 2014 Case Study Help by the adoption of first alternative, ends its relationship with thesupplier violation. Then represent a bad impact on all providers by the increased power of bargaining and the infraction of the policy of IKEA, if outcomes in the failure. Furthermore, it can make a charge for the behaviour which is not morally ideal. Therefore, Barner needs to decide of disuniting with Rangan public. Journalism ought to be called upon for the statement of their decision with its reason with the summarization of the policy of IKEA on the use labour of child. She must report all the entire circumstance of the concern emerged and make sure that all the providers are strictly following the rules of the contract. If any of the provider found in compliance to exploitation of the any of the agreement guideline offering labour of child must be fired.

In amount, the business can maintain its reputation in the market and somehow can bear the loss created by one supplier. With the steady track record in the market, Focus Media Holding Ltd 2014 Case Study Solution will certainly conceal its financial crisis within a short time period.
Vrio Analysis
Method Concerning IKEA's Operations in India

Focus Media Holding Ltd 2014 Case Study Analysis strategy is basically focus on long term relationship with its suppliers rather than brief term. The same technique that was utilized by IKEA in Poland might be borrowed. IKEA also requires to make sure that they involve public through its marketing actions which must be helpful in understanding IKEA's objectives.

Their intentions should also be justifying company's policy. Their actions must likewise be according to Kamprad's view i.e. "create a better daily life for many people". They believe that they can accomplish this objective by providing best quality items with low cost. But at earlier time Focus Media Holding Ltd 2014 Case Study Help had no concentrate on social and environmental problems which likewise consists of kid labor they used to focus on just one technique i.e. providing budget-friendly and quality products to customers. As time passed they needed to consist of other worths too to their focus. That enhanced focus could help IKEA in enhancing its track record towards its consumers. The brand-new focus included the perspective "in the best interest of the kid". So for that purpose it requires to be make sure that engagements in India would be fulfilling the required purpose too i.e. they did not engage any activity which includes kid labor. Majority of population in India is below hardship line so there is culture of kid labor and also child loan. Moms and dads used to permit their kids to operate in payment with cash. Stopping operations from India would not ensure service to child labor however likewise negative track record would be developed that IKEA is not taking any reputable action to resolve basic problem i.e. kid labor.

There would be also another unfavorable result i.e. argument from public. As there is common view point that huge business are constantly selfish and have an interest in only generating profit and customers would be thinking that IKEA is among them. Public has common view that these business ought to be socially responsible to society as like they are needed to be accountable to its shareholders. If IKEA did not take any possible action to fix issue of child labor then it would lead to loss of sales and IKEA's value too. For a company like IKEA track record loss is big loss due to the fact that value of company likewise based on it and likewise there would be decrease in revenues and goodwill if there is any credibility loss.

If IKEA consider just sales figure then getting out from Indian market is more suitable. Since sales from Indian market only contributes little part to IKEA's revenues.

IKEA required to make sure that kid labor is not used for their products. For that function IKEA needs a system that can monitor entire procedure. As provider has absence of financial resources to provide education to children, so IKEA needs to help supplier financially and offer them monetary aids and ask to balance out by future deliveries.

There could be one other option for this issue that Focus Media Holding Ltd 2014 Case Study Solution could install its own manufacturing business integrated with school. All financial requirements of that school might be fulfilled by proceeds from that making business. IKEA needs to run this school by itself and its auditing task should be given to any other institute like Rugman to make sure it is working appropriately for benefit of children. (Usman, 2010).

Focus Media Holding Ltd 2014 Case Study Solution Must Sign up to Rugmark.

IKEA thinks that every company has its own strengths and weaknesses. As IKEA has no experience relating to child labor so new personnel would be needed for this purpose. It ought to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to keep an eye on and develop process recommended by Focus Media Holding Ltd 2014 Case Study Analysis. Apart from this there ought to be also random monitoring from IKEA to make certain that required function is accomplished.

Solving Origin of Child Labor.

Focus Media Holding Ltd 2014 Case Study Solution requires to solve root cause of child labor in order to support its long term vision. IKEA starting performing its technique in multi ways. If it is found that supplier did not take any corrective action strategy then IKEA would broke contract with that supplier and there would be no trade with that particular provider in future.

Examination of Focus Media Holding Ltd 2014 Case Analysis Technique.

Focus Media Holding Ltd 2014 Case Study Analysis has dedication to its consumers to provide high quality products with low rates. Their strategy would make complete usage of engaging suppliers and work together to solve issue of child labor. Nevertheless according to my individual perception as from shareholders perspective, business is not using its resources efficiently through this technique. They would be having difficult choice in future from deciding that whether to increase return on investment for shareholders or continue participation with social duties of Indian and UNICEF. Since of less return of investment if is greatly invests for social welfare, shareholders would be having negative image of IKEA. If IKEA remained in Indian market then it would lead to greater costs for customers. Nevertheless conflicts of interest for society and management would be fixed. When he came to know that he buy a rug which was woven by child but is now getting informed by provider of IKEA, a consumer would not feel comfortable. He would be feeling more comfy when he came to know that he acquire a carpet on somewhat higher cost which was not woven through kid labor.

The primary problem that IKEA is facing currently is child labor because a German documentary maker makes documentary of a provider of IKEA that was utilizing child labor for production of items. It was likewise concluded that Focus Media Holding Ltd 2014 Case Study Help must sign up Rugmart due to the fact that IKEA has no any understanding concerning kid labor and Rugmart is expert having understanding regarding problems of kid labor. As IKEA has no experience relating to kid labor so brand-new personnel would be needed for this purpose.