Green Valley Medical Center 2 Harvard Case Analysis

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Green Valley Medical Center 2 Case Study Solution & Analysis


Green Valley Medical Center 2 Case Study Solution is a worldwide company in Sweden. It is primarily a house providing business founded by Ingvar Kamprad in 1943. When he started his first mail-order business, he named the business at the age of 17. It was called as IKEA by a combination of terms relating to his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make real by selling his some items obtained by a cheap source for the regional merchants by newsletter ad. In 1948, by the additional ad in the newsletter about the furniture has actually matched the requirements with its competitors. It has actually resulted in renounce the goods sale and start with furniture. For the customer complete satisfaction and decrease the rate of returns, he purposely opened a store in an Almhult named town near his hometown. Later on, the little newsletter ad transformed into a catalogue.

Because 1950 to late 1990s, it has actually made tremendous development in both the incomes as well as in broadening of the business. It had one shop while in the late 1990s it has more than 100 shops living in multiple nations( see Exhibit 1). The company was growing so well in competition with leading rivals in the market. The rivals due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories making furniture and therefore it once again developed low costs. On the other hand, Green Valley Medical Center 2 Case Study divided its shop in a variety of departments like low-cost rate snack bar, children play-area, as well as a Sweden Buy the cuisines making it a popular exporter of food. Over a period of time, the product range was expanded varying from carpets, floor coverings, lights to various item line required in furnishing home.

The motive of the company was to sale quality products with reasonable costs with variation in products internationally based on a vision to develop a much better lifestyle for practically everyone. Every year, the business commemorates an anti-bureaucrat week to establish better contact between the customers and suppliers.

In the mid duration of 1990s, IKEA has a broad working connecting with about 70 countries tracking down its items about 11,200. It dealt with nearly a bigger number of suppliers around 2300 worldwide (see Exhibition 2). When there were environmental concerns occurring about IKEA's items concurrently the issuance on the kid labor emerged. This has led the company to face the difficult circumstance in the maintenance of their relation with suppliers. Due to this reason, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Key Gamers.

There are 2 crucial gamers in this case one is IKEA Company and other is its providers. IKEA's strategy is to outsource its item producing to suppliers. These providers are normally 3rd party and based throughout the world.


There is unfavorable impact of these issues on earnings of the company and likewise track record of the business. They wanted Green Valley Medical Center 2 Case Study Solution to be socially accountable and wanted that it did not have any connection with child labour or any other environment problem. IKEA strategies likewise did not work well adequate to address this concern (see Display 3).

Approaching Problem of Child Labour.

IKEA method is to preserve high level of social obligation because it is one of the considerable catalyst in success of company. IKEA is concerned on kid labour issue and other environmental problems to support this technique.( Naidu & Ramaiah, 2006) In Addition, Green Valley Medical Center 2 Case Study Help was likewise motivated by Swedish Save the Children organization to act "in the finest interest of child".

Action to German producers on Video Program:

In action to the invitation of German manufacturers for IKEA, the invite ought to need to be accepted. Specifically, Barner can perhaps demonstrate her idea of mind with a clear justification letting individuals know that for her it is more important to be more worried about the IKEA track record as she is only accountable for this. It likewise provides Green Valley Medical Center 2 Case Study Help to aware the German producers to fight versus the kid labour.

As the German Producers had just used IKEA to view some of the shots from their documentary. They should be requested to let them enjoy the entire motion picture rather of some shots which shows certainly an unclear image of the fact. This may be the technique of German manufacturers to prove themselves right against the allegation however leaving IKEA behind filled with doubts about their relationship with the business of India on the concern of kid labour.

On the contrary, the IKEA has been positively represented about the issue of Child labour when the problem was at first set up by the Swedish Tv. There are a set of info on child labour by IKEA which was substantially collected by ILO and UNICEF. This information truly demonstrates the very same perspective as same as that of the documentary makers. This will let the manufacturers to perplex about the bothersome concern by clear representation of kid aid throughout their labour at the production industries.

As the German producers refused to show their documentary to IKEA prior to it is telecasted just shows there wicked intention of point the finger at somebody and their relationships with IKEA perhaps. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which uses child as their labour and continue their relations to earn incomes with the providers while being conscious of the truth.

The duty of the mistakes taken by anybody is considered as the best source of pride.Despite of the reality that IKEA was not mindful about the growing issue over the child labour as well as the involving kid's as labours by the industries, the providers of the Green Valley Medical Center 2 Case Study Help. During the approval of contract, IKEA began examination against its provider industries around the world.

Barner can likewise create another reason on the inefficient obligation over social issues. It is planning to be involved with the social concerns but has actually not taken such procedures yet. In the field of marketing, IKEA is on top with excellent ideas along with its distinctive items.

The concerns of the IKEA is towards leading long term relationships with its network of circulation internationally. IKEA is not recently associated with any of the social activities about the rights and issues of each individual working in the industries and earning them a handsome earnings. In future, IKEA will prepare to be part of responsibility over the social issues.

It can be concluded that as per the issue for the company's reputation and share of share ought to accept the invitation and present it legitimate thoughts just in case if whatever in documentary is against the Green Valley Medical Center 2 Case Study Analysis. Particularly, IKEA had begun a Foundation based on the principle of securing rights of child labour and to offer them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA concerns about the most strategic and reasonable strategy in referral to the kid labour issue must offer Rangan Exports with another possibility to assist them in conquering this issue.

IKEA needs to take some steps in order to determine of the reality. If the evidence versus the Rangan export holds true therefore leading it in the failure on the moral level which were outlaid by Green Valley Medical Center 2 Case Study Analysis. This clearly suggests that on IKEA, the provider market leading to contravention on the kid labour problem.

Subsequently, IKEA deals with a vision of developing better lifestyle for every person which is a strong representation for the enterprises to stand for the rights of workers of Rangan Exports. The principle of child labour does not include a single company as a vast network of companies are responsible in putting it ahead. This is one of the most critical problem of social issues and it would be injustice to blame a single one.

If the management of Green Valley Medical Center 2 Case Study Solution not decides for the agreement termination, this brings a risk of losing brand name position and track record. This may result in the monetary decrease state of IKEA by decreased ratio of sale, less appeal of the brand name and the issues over social responsibilities. The primary drawback of this alternative is the IKEA deprivation with a rewarding association and might result in the ending relations with the sources of rug by India.

This will help in upkeep of the healthy association in between the provider and the IKEA. This makes apparent for the all providers that IKEA is strictly versus the child labour and really condemn it. This might have a bad effect on the market reputation of IKEA by the generation of incorrect publicity.

As it is for the second time that IKEA ended up being a victim of child labour which has significantly harmed its credibility. For this purpose, Barner should pursue the help by ILO and UNICEF as well as NGOs which may help Rangan in leaving the need to used kid labour for the rugs production. It may select to spread awareness amongst the locals globally about the social concerns and how one's life is affected by in terms of social, and ethical worths.

Green Valley Medical Center 2 Case Study Analysis by the adoption of very first option, terminates its relationship with thesupplier infraction. Then depict a bad impact on all providers by the increased power of bargaining and the violation of the policy of IKEA, if results in the failure. Additionally, it can make a charge for the behaviour which is not fairly right. Thus, Barner must make the decision of disuniting with Rangan public. The press ought to be hired for the statement of their choice with its reason with the summarization of the policy of IKEA on the use labour of child. She needs to report all the whole situation of the issue emerged and make certain that all the suppliers are strictly following the guidelines of the agreement. , if any of the supplier discovered in compliance to exploitation of the any of the contract rule offering labour of child must be fired.


In amount, the company can preserve its credibility in the market and somehow can bear the loss produced by one provider. With the stable track record in the market, Green Valley Medical Center 2 Case Study Solution will certainly cover up its financial crisis within a short time period.

Strategy Concerning IKEA's Operations in India

Green Valley Medical Center 2 Case Study Help method is essentially focus on long term relationship with its providers rather than short term. The same method that was utilized by IKEA in Poland could be obtained. IKEA also needs to make sure that they include public through its marketing actions which need to be practical in understanding IKEA's intentions.

At earlier time IKEA had no focus on environmental and social problems which likewise consists of kid labor they utilized to focus on only one strategy i.e. providing budget friendly and quality products to consumers. That improved focus might assist Green Valley Medical Center 2 Case Study Solution in improving its credibility towards its consumers. Discontinuing operations from India would not make sure service to child labor but likewise negative credibility would be constructed that IKEA is not taking any trusted action to resolve basic concern i.e. child labor.

There would be likewise another unfavorable effect i.e. dispute from public. As there is common view point that big business are constantly self-centered and have an interest in only generating revenue and customers would be believing that IKEA is one of them. Public has typical view that these companies need to be socially responsible to society as like they are needed to be accountable to its investors. If IKEA did not take any possible action to fix problem of kid labor then it would lead to loss of sales and IKEA's value too. For a business like IKEA track record loss is huge loss because worth of business likewise based upon it and likewise there would be decrease in profits and goodwill if there is any reputation loss.

If IKEA think about only sales figure then getting out from Indian market is more effective. Due to the fact that sales from Indian market only contributes small part to IKEA's revenues. In an economical/capitalistic view risk is more than benefits. To achieve business's long term goal i.e. "to create a much better everyday life for numerous people" and "in the best interest of the kid" it is suggested to not get out from Indian market and continue operations in Indian market with taking needed safety measures.

Green Valley Medical Center 2 Case Study Solution needed to make certain that child labor is not utilized for their products. So for that purpose IKEA requires a system that can monitor whole treatment. That system must quickly spot whenever kid labor is used in any activity. Suppliers ought to be encouraged to offer education to children so children can discover something. For that function, suppliers would be having financial problems. As provider has absence of funds to offer education to children, so Green Valley Medical Center 2 Case Study Help should help supplier economically and offer them financial assistances and ask to balance out by future deliveries.

There could be one other service for this problem that IKEA might install its own production business integrated with school. IKEA must run this school by itself and its auditing task ought to be offered to any other institute like Rugman to make sure it is working appropriately for finest interest of kids.

Green Valley Medical Center 2 Case Study Analysis Should Sign up to Rugmark.

As IKEA has no experience concerning kid labor so brand-new staff would be needed for this function. It should sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to establish and keep track of procedure suggested by IKEA.

Solving Source of Child Labor.

Green Valley Medical Center 2 Case Study Analysis needs to fix root cause of child labor in order to support its long term vision. IKEA beginning executing its technique in multi methods. If it is discovered that provider did not take any corrective action plan then IKEA would broke contract with that supplier and there would be no trade with that specific supplier in future.

Evaluation of Green Valley Medical Center 2 Case Solution Technique.

Green Valley Medical Center 2 Case Study Analysis has commitment to its customers to supply high quality items with low prices. Their strategy would make complete usage of engaging providers and interact to solve concern of kid labor. According to my personal understanding as from shareholders point of view, company is not using its resources effectively through this technique. They would be having hard option in future from choosing that whether to increase return on investment for shareholders or continue involvement with social obligations of Indian and UNICEF. Since of less return of financial investment if is greatly invests for social welfare, shareholders would be having negative image of IKEA. Then it would result in greater costs for consumers, if Green Valley Medical Center 2 Case Study Solution remained in Indian market. Disputes of interest for society and management would be resolved. A consumer would not feel comfy when he familiarized that he acquire a carpet which was woven by kid but is now getting informed by supplier of IKEA. But he would be feeling more comfy when he came to know that he buy a carpet on a little greater price which was not woven through kid labor.


It can be concluded from analysis that IKEA had actually been dealing with problem in under industrialized nations because rules and guidelines of under industrialized nations are various from develop nations. Because a German documentary maker makes documentary of a supplier of IKEA that was utilizing child labor for production of products, the primary problem that IKEA is dealing with currently is kid labor. Because in this way they would be having opportunity to protect and discuss their case to public, it is concluded that Green Valley Medical Center 2 Case Study Analysis must accept invite to live discussion. It was also concluded that IKEA must register Rugmart because IKEA has no any understanding regarding kid labor and Rugmart is expert having knowledge regarding problems of child labor. As IKEA has no experience concerning child labor so new personnel would be needed for this function. The technique that is recommended for kid labor is that there ought to be collaboration with providers and motivate suppliers to carry out programs for child welfare and education. As providers had lack of resources so they ought to be offered financial aid and inquired to offset by future orders. This method would make full use of engaging providers and interact to solve problem of kid labor.