Green Valley Medical Center 2 Harvard Case Analysis

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Green Valley Medical Center 2 Case Study Solution & Analysis


Green Valley Medical Center 2 Case Study Analysis is a global company in Sweden. It is generally a home providing company established by Ingvar Kamprad in 1943. He named the business at the age of 17 when he started his first mail-order business. It was called as IKEA by a mix of terms relating to his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make true by offering his some items obtained by a low-cost source for the local retailers by newsletter ad. In 1948, by the additional advertisement in the newsletter about the furniture has actually matched the criteria with its rivals. It has caused renounce the goods sale and start with furnishings. For the client satisfaction and minimize the rate of returns, he intentionally opened a store in an Almhult called municipality near his home town. Later on, the small newsletter advertisement changed into a brochure.

Since 1950 to late 1990s, it has made incredible development in both the profits along with in broadening of business. Initially, it had one shop while in the late 1990s it has more than 100 shops living in multiple nations( see Display 1). The company was growing so well in competitors with leading rivals in the market. The competitors due to declined sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a lot of the factories manufacturing furnishings and hence it once again came up with low expenses. On the other hand, Green Valley Medical Center 2 Case Study divided its store in a number of departments like inexpensive rate cafeteria, kids play-area, as well as a Sweden Shop for the foods making it a popular exporter of food. However, over a time period, the product range was expanded ranging from carpets, floor coverings, lights to numerous line of product needed in furnishing house.

The motive of the company was to sale quality items with sensible rates with variation in products globally based on a vision to create a better lifestyle for almost everybody. Every year, the company celebrates an anti-bureaucrat week to establish better contact in between the customers and providers.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations finding its products about 11,200. It dealt with nearly a larger variety of providers around 2300 globally (see Display 2). When there were environmental issues arising about IKEA's products at the same time the issuance on the child labor emerged. This has led the business to deal with the difficult scenario in the maintenance of their relation with providers. Due to this factor, IKEA's popularity reduced dropping the 20% of its sale in Denmark. .

Key Gamers.

There are two essential players in this case one is IKEA Business and other is its suppliers. IKEA's technique is to outsource its item manufacturing to providers. These suppliers are typically third party and based throughout the world.


There is unfavorable impact of these issues on profits of the business and likewise reputation of the business. They wanted Green Valley Medical Center 2 Case Study Analysis to be socially responsible and wanted that it did not have any connection with child labour or any other environment problem. IKEA strategies likewise did not work well adequate to address this issue (see Exhibition 3).

Approaching Issue of Child Labour.

IKEA technique is to preserve high level of social duty due to the fact that it is one of the substantial driver in success of business. IKEA is worried on child labour issue and other environmental concerns to support this strategy.( Naidu & Ramaiah, 2006) Furthermore, Green Valley Medical Center 2 Case Study Solution was also motivated by Swedish Conserve the Kid organization to act "in the best interest of kid".

Response to German manufacturers on Video Program:
Porter's 5 Forces Analysis
In action to the invitation of German producers for IKEA, the invite should require to be accepted. Specifically, Barner can perhaps demonstrate her idea of mind with a clear reason letting individuals know that for her it is more essential to be more worried about the IKEA reputation as she is just responsible for this. It also offers Green Valley Medical Center 2 Case Study Solution to conscious the German manufacturers to fight versus the child labour.

As the German Manufacturers had actually just provided IKEA to view some of the shots from their documentary. They need to be requested to let them enjoy the entire film rather of some shots which shows definitely an uncertain image of the truth. This may be the method of German producers to prove themselves right against the accusation however leaving IKEA behind full of doubts about their relationship with the business of India on the problem of kid labour.

On the contrary, the IKEA has been positively portrayed about the issue of Kid labour when the issue was initially put up by the Swedish Television. There are a set of info on kid labour by IKEA which was substantially gathered by ILO and UNICEF.

As the German producers refused to reveal their documentary to IKEA before it is telecasted just shows there evil intent of point the finger at somebody and their relationships with IKEA possibly. There may a strong contradiction that the IKEA is fearlessly engaged with a company which uses child as their labour and continue their relations to make incomes with the suppliers while being aware of the truth.

Barner has a strong point of reason which is their philosophical declaration i.e. everyone makes errors however one takes its responsibility. The duty of the mistakes taken by anybody is thought about as the very best source of pride.Despite of the reality that Green Valley Medical Center 2 Case Study Analysis was not aware about the growing concern over the child labour along with the involving child's as labours by the industries, the suppliers of the IKEA. Throughout the approval of agreement, IKEA started investigation versus its supplier markets worldwide. If shown in the documentary by German producers, the management of IKEA is not afraid of accepting its errors. It will accept its mistake and take procedure to put it right again.

Barner can also develop another validation on the ineffective obligation over social concerns. It is meaning to be involved with the social concerns however has not taken such procedures. In the field of marketing, IKEA is on top with excellent ideas along with its attractive items.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation internationally. IKEA is not just recently associated with any of the social activities about the rights and issues of each specific working in the markets and earning them a good-looking earnings. In future, IKEA will prepare to be part of obligation over the social concerns.

It can be concluded that as per the concern for the business's credibility and share of share need to accept the invite and present it valid ideas only in case if whatever in documentary is against the Green Valley Medical Center 2 Case Study Help. Particularly, IKEA had actually started a Foundation based upon the principle of safeguarding rights of child labour and to supply them with totally free environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA issues about the most logical and tactical method in referral to the kid labour issue ought to offer Rangan Exports with another chance to assist them in conquering this predicament.

IKEA requires to take some steps in order to determine of the reality. If the proof versus the Rangan export holds true therefore leading it in the failure on the moral level which were outlaid by Green Valley Medical Center 2 Case Study Analysis. This clearly suggests that on IKEA, the supplier market leading to contravention on the child labour problem.

Consequently, IKEA works with a vision of creating much better lifestyle for each individual which is a strong representation for the business to stand for the rights of employees of Rangan Exports. The idea of child labour does not include a single business as a huge network of business are accountable in putting it ahead. This is one of the most critical problem of social concerns and it would be injustice to blame a single one.

Barner can consider two alternatives to solve this concern. In the beginning, either termination of the contract with the Rangan Expors on the basis of including kid labour to work after the examinations to be sure about the truth. This brings a hazard of losing brand position and track record if the management of IKEA not decides for the agreement termination. This may lead to the financial decline state of IKEA by reduced ratio of sale, less appeal of the brand and the issues over social responsibilities. As it is undoubtedly not supported by the inhabitants if any nation to consist of child labour. This alternative is legal and dependable with the policy of IKEA. The main drawback of this alternative is the IKEA deprivation with a rewarding association and may result in the ending relations with the sources of rug by India.

This will help in maintenance of the healthy association between the provider and the IKEA. This makes obvious for the all providers that IKEA is strictly against the child labour and genuinely condemn it. This might have a bad effect on the market credibility of IKEA by the generation of false publicity.

As it is for the second time that IKEA became a victim of kid labour which has actually significantly harmed its track record. For this function, Barner ought to pursue the help by ILO and UNICEF as well as NGOs which might assist Rangan in escaping the need to used child labour for the rugs manufacturing. It may choose to spread awareness among the homeowners worldwide about the social issues and how one's life is influenced by in terms of social, and ethical worths.

Green Valley Medical Center 2 Case Study Solution by the adoption of very first alternative, terminates its relationship with thesupplier offense. If lead to the failure then portray a bad influence on all suppliers by the increased power of bargaining and the offense of the policy of IKEA. It can make a charge for the behaviour which is not fairly. Thus, Barner ought to decide of disuniting with Rangan public. Journalism should be hired for the statement of their choice with its reason with the summarization of the policy of IKEA on the use labour of child. She ought to report all the whole scenario of the problem emerged and make sure that all the providers are strictly following the guidelines of the contract. , if any of the supplier found in compliance to exploitation of the any of the contract guideline offering labour of child should be fired.


In amount, the business can maintain its track record in the market and somehow can bear the loss produced by one provider. With the stable track record in the market, Green Valley Medical Center 2 Case Study Analysis will undoubtedly cover its monetary crisis within a brief amount of time.
Vrio Analysis
Method Concerning IKEA's Operations in India

IKEA technique is essentially concentrate on long term relationship with its suppliers rather than short term. This long term technique helps IKEA in getting dependable and competitive supplier source. For long term relationship they utilized to assist their supplier to make full usage of their capability. For example, they asked suppliers to provide services and items besides their core product or services. The very same technique that was utilized by IKEA in Poland could be borrowed.( Harapiak, 2013) The method was to outsource production of furniture and not produce by its own. IKEA likewise requires to make certain that they involve public through its marketing actions which should be useful in understanding IKEA's objectives.

Their objectives must likewise be justifying business's policy. Their actions should likewise be according to Kamprad's view i.e. "develop a better everyday life for many people". They think that they can achieve this objective by offering highest quality items with low expense. However at earlier time Green Valley Medical Center 2 Case Study Solution had no concentrate on social and ecological problems which likewise consists of child labor they utilized to focus on only one method i.e. supplying budget friendly and quality items to customers. So as time passed they needed to consist of other worths too to their focus. That enhanced focus could help IKEA in enhancing its reputation towards its clients. The brand-new focus consisted of the viewpoint "in the best interest of the child". So for that purpose it needs to be ensure that engagements in India would be fulfilling the required function too i.e. they did not engage any activity that includes kid labor. Majority of population in India is below hardship line so there is culture of kid labor and likewise kid loan. Moms and dads used to allow their kids to operate in payment with money. Terminating operations from India would not ensure service to child labor but likewise negative reputation would be built that IKEA is not taking any dependable action to resolve fundamental concern i.e. kid labor.

There would be also another unfavorable impact i.e. disagreement from public. As there is common view point that big companies are constantly selfish and have an interest in just creating revenue and consumers would be thinking that IKEA is one of them. Public has common view that these business ought to be socially responsible to society as like they are required to be accountable to its shareholders. Then it would result in loss of sales and IKEA's worth too, if IKEA did not take any possible step to fix issue of kid labor. For a business like IKEA reputation loss is substantial loss because value of company likewise based on it and likewise there would be decrease in revenues and goodwill if there is any credibility loss.

Nevertheless if IKEA consider just sales figure then going out from Indian market is more suitable. Since sales from Indian market just contributes small portion to IKEA's earnings. In an economical/capitalistic view danger is more than benefits. To attain company's long term goal i.e. "to develop a better everyday life for numerous people" and "in the best interest of the kid" it is suggested to not get out from Indian market and continue operations in Indian market with taking necessary preventative measures.

Green Valley Medical Center 2 Case Study Analysis needed to ensure that child labor is not used for their items. So for that purpose IKEA needs a system that can keep an eye on whole treatment. That system needs to quickly detect whenever kid labor is used in any activity. Suppliers must be motivated to offer education to children so kids can find out something. For that function, suppliers would be having financial concerns. As provider has absence of funds to supply education to kids, so Green Valley Medical Center 2 Case Study Solution ought to help provider financially and offer them financial aids and ask to offset by future shipments.

There might be one other service for this problem that Green Valley Medical Center 2 Case Study Help might install its own manufacturing company combined with school. All financial needs of that school might be fulfilled by earnings from that making business. IKEA needs to run this school by itself and its auditing task ought to be given to any other institute like Rugman to make sure it is working effectively for best interest of children. (Usman, 2010).

Green Valley Medical Center 2 Case Study Analysis Should Sign up to Rugmark.

As IKEA has no experience regarding kid labor so brand-new staff would be needed for this function. It should sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to develop and monitor process recommended by IKEA.

Solving Origin of Kid Labor.

IKEA requires to solve origin of child labor in order to support its long term vision. For that function child welfare and education requires to be promoted. There need to be partnership with suppliers and encourage suppliers to carry out programs for child welfare and education. As suppliers had absence of resources so they ought to be supplied financial aid and asked then to balance out by future orders. This is long term method not short term option. (Martin, 2013) So it could not be carried out by IKEA alone. Green Valley Medical Center 2 Case Study Analysis beginning performing its strategy in multi ways. There was partnership in between UNICEF and IKEA. The function of this partnership was to supply education to all kids who are working in carpet producing cluster. Some alternative learning centres were established for those children who were not permitted to get education from public schools. Community welfare was also promoted through this program. Partnership they likewise partnered with their suppliers in order to create option for issue of child labor. There was program developed with supplier. The considerable quality of program was audit of providers on routine basis. Corrective action plan would be required if there was any child labor found throughout audit. In corrective action strategy child labor is required to be removed and provider is required to compensate for welfare and education of that kid. Then there would appertain follow up from IKEA to ensure that in real needed corrective action plan is implicated. However if it is found that provider did not take any restorative action plan then IKEA would broke contract with that provider and there would be no trade with that particular supplier in future.

Assessment of Green Valley Medical Center 2 Case Analysis Technique.

IKEA has dedication to its consumers to offer high quality items with low prices. If IKEA remained in Indian market then it would result in higher expenses for customers. A client would not feel comfy when he came to understand that he buy a rug which was woven by child however is now getting educated by supplier of Green Valley Medical Center 2 Case Study Solution.

The main issue that IKEA is dealing with presently is kid labor since a German documentary maker makes documentary of a supplier of IKEA that was utilizing child labor for production of products. It was likewise concluded that Green Valley Medical Center 2 Case Study Help should sign up Rugmart because IKEA has no any knowledge relating to child labor and Rugmart is professional having understanding concerning problems of kid labor. As IKEA has no experience relating to kid labor so brand-new staff would be needed for this function.