Huntington Beach Harvard Case Analysis

Home >> Finance >> Huntington Beach

Huntington Beach Case Study Solution and Analysis


IKEA is an international company in Sweden. He named the business at the age of 17 when he started his first mail-order business. It was called as Huntington Beach Case Study Solution by a combination of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Given that 1950 to late 1990s, it has made tremendous progress in both the revenues along with in expanding of business. It had one shop while in the late 1990s it has more than 100 stores residing in numerous nations( see Display 1). The company was growing so well in competitors with leading rivals in the market. The competitors due to declined sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a number of the factories making furniture and therefore it again created low costs. On the other hand, Huntington Beach Case Study divided its store in a number of departments like cheap price cafeteria, kids play-area, in addition to a Sweden Buy the cuisines making it a popular exporter of food. Over a duration of time, the product variety was expanded varying from carpets, floor coverings, lights to various item line required in furnishing house.

The motive of the company was to sale quality items with sensible rates with variation in products worldwide based on a vision to develop a better lifestyle for almost everyone. Every year, the company celebrates an anti-bureaucrat week to develop better contact between the consumers and suppliers. Kamprad believed on the fact that it is just possible to make no error while you sleep. However, the concept of planning for the future was highly encouraged. In 1986, Kamprad was changed by his Personal assistant who was an experienced person of the business.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working networking with about 70 nations tracking down its items about 11,200. When there were environmental concerns arising about IKEA's items at the same time the issuance on the child labor emerged. Due to this factor, Huntington Beach Case Study Solution appeal reduced dropping the 20% of its sale in Denmark.

Key Players.

There are two crucial gamers in this case one is IKEA Business and other is its providers. IKEA's strategy is to outsource its product producing to suppliers. These suppliers are typically 3rd party and based throughout the world.


The method of outsourcing has some issues like guidelines and guidelines of these countries. Sometimes providers from these underdeveloped nations does not follow required standards as compare to developed nations. So these weak guidelines and guidelines can result in weak environment policies or child labour. There is negative effect of these problems on income of the business and likewise credibility of the business. Since most of the business's clients are based in industrialized countries. These customers have high expectations from Huntington Beach Case Study Help in terms of good quality items with low expense. (Marianne Baxter, 2012) These customers have also high expectations from IKEA in aspect of social duty. They desired IKEA to be socially accountable and wanted that it did not have any connection with kid labour or any other environment concern. As IKEA got its supply of carpets primarily for under developed nations like India, Pakistan, Nepal. These under developed nations have uncontrolled child labour. This is main issue that IKEA is dealing with recently. The business is not controlling its providers efficiently. Likewise underdeveloped countries allow kid labour because of hardship. Company can not depend on local government for resolving this concern. IKEA methods also did not work well adequate to address this concern (see Exhibit 3).

Approaching Issue of Kid Labour.

IKEA strategy is to maintain high level of social obligation due to the fact that it is among the significant driver in success of company. Huntington Beach Case Study Help is concerned on child labour issue and other environmental problems to support this strategy. There was element of social obligation which was engrained in the culture of IKEA's creator Ingvar Kamprad (Display 2). People from India had conflicting views concerning child labour and social responsibility. According to Indian people kid labour is not bad if it is permitted by parents or if children are working under supervision of their moms and dads. There prevails practice of kid operate in India and federal government is also relaxed over this matter if it is unbounded kid labour or if their parents are agreed and enabled their kids to work. Kids are also permitted to work in craft markets to make sure that abilities from earlier generation are not lost.( Naidu & Ramaiah, 2006) Additionally, IKEA was likewise motivated by Swedish Conserve the Children company to act "in the very best interest of child".( Odenbring, 2018) According to this they would be doing only that work which is in the best interest of children. They would not be associated with any transaction in which kid labour is utilized or there is any possibility of environment concern. Most of the households would be lacking important source of income due to the fact that they rely of kid labour. Their basic expenses like food, clothes are pleased through their working of kid.( Duflo, 2006) Likewise laws are not rigorous adequate to resolve issues of environment or social issues like child labour so companies need to stress whether it is suitable to perform company in India or not. They needed to make certain that their organisation does not take part in any activity which is against social duty. The decision requires to be taken by also integrating viewpoint of social responsibility from the point of view of customer not from point of view of suppliers. Customers should not be having doubt their company is participated in any undesirable activity. There could be negative result if standards concerning social duty from customer perspective are not followed. There was case occurred in 1980's. IKEA had stopped working to meet required standards on formaldehyde for some of its items. In that case IKEA had actually lost its revenues by 20% in Denmark. Since company's reputation in the eyes of customers had actually declined. In 1992 there was likewise loss of around $6 to $7 million. This loss was resulted from discontinuation of a popular bookcase series due to the fact that it was not according to required level of formaldehyde. This likewise damage company's reputation significantly.

Action to German producers on Video Program:
Porter's 5 Forces Analysis
In response to the invitation of German producers for IKEA, the invitation needs to require to be accepted. The very first foremost thing to consider is that the documentary is made by a German business. It is not necessary to be and accept the invitation part of the live conversation however it is of vital importance. As it offers Barner to have live conversation during on-air shows. It produces a possibility to provide better description of their issues about their relationship with India. Specifically, Barner can possibly demonstrate her idea of mind with a clear justification letting people understand that for her it is more important to be more worried about the IKEA track record as she is only accountable for this. It is very important to eradicate the requirements of child labour however this can perhaps refrained from doing by stopping organisation links with their partner companies which involve the pattern of child labour. This understanding of Barner might help her in keeping IKEA clear reflection and may also result in more powerful relationship of the companies. It likewise provides IKEA to conscious the German manufacturers to combat versus the child labour.

As the German Manufacturers had actually just offered IKEA to see some of the shots from their documentary. They need to be asked for to let them view the whole movie rather of some shots which shows definitely an uncertain picture of the fact. This may be the method of German manufacturers to show themselves right versus the accusation however leaving IKEA behind filled with doubts about their relationship with the companies of India on the problem of child labour.

On the contrary, the IKEA has been positively represented about the concern of Child labour when the problem was at first put up by the Swedish Tv. There are a set of details on kid labour by IKEA which was substantially gathered by ILO and UNICEF. This details truly demonstrates the same viewpoint as same as that of the documentary makers. This will let the producers to astonish about the troublesome issue by clear representation of child help during their labour at the production industries.

As the television market has great possible to show incorrect news as the reality by their excellent capability to modify any lie into a fact and makes individuals think on it with no doubts. It appears rather impossible for Barnerto evaluate the documentary before the session. As the German producers refused to reveal their documentary to Huntington Beach Case Study Analysis prior to it is telecasted just indicates there evil objective of blame somebody and their relationships with IKEA potentially. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which uses kid as their labour and continue their relations to make earnings with the suppliers while knowing the reality.

Furthermore, Barner has a strong point of validation which is their philosophical statement i.e. everybody makes mistakes however one takes its responsibility. The obligation of the mistakes taken by anybody is thought about as the very best source of pride.Despite of the reality that Huntington Beach Case Study Help was not conscious about the growing issue over the child labour as well as the involving child's as labours by the industries, the suppliers of the IKEA. Throughout the approval of contract, IKEA began investigation against its supplier industries around the world. If revealed in the documentary by German manufacturers, the management of IKEA is not scared of accepting its mistakes. It will accept its mistake and take step to put it right once again.

Barner can likewise come up with another validation on the ineffective duty over social concerns. It is intending to be included with the social issues however has not taken such measures. In the field of marketing, IKEA is on top with excellent ideas along with its captivating items.
Swot Analysis
The concerns of the IKEA is towards leading long term relationships with its network of circulation worldwide. IKEA is not just recently involved in any of the social activities about the rights and issues of each private working in the markets and earning them a handsome profit. In future, IKEA will prepare to be part of duty over the social concerns.

It can be concluded that as per the issue for the company's credibility and share of share should accept the invitation and present it valid thoughts just in case if whatever in documentary is versus the Huntington Beach Case Study Solution. Specifically, IKEA had started a Structure based on the concept of safeguarding rights of kid labour and to supply them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA issues about the most logical and tactical technique in reference to the kid labour problem should supply Rangan Exports with another chance to assist them in conquering this problem.

IKEA needs to take some measures in order to identify of the reality. If the evidence versus the Rangan export holds true hence leading it in the failure on the ethical level which were outlaid by Huntington Beach Case Study Analysis. This clearly shows that on IKEA, the supplier industry leading to conflict on the kid labour concern.

Consequently, IKEA works with a vision of developing much better way of life for every individual which is a strong representation for the business to stand for the rights of workers of Rangan Exports. The concept of child labour does not include a single business as a large network of companies are accountable in putting it ahead. This is one of the most crucial problem of social concerns and it would be injustice to blame a single one.

Barner can think about 2 alternatives to resolve this concern. In the beginning, either termination of the contract with the Rangan Expors on the basis of including child labour to work after the investigations to be sure about the truth. If the management of IKEA not decides for the contract termination, this brings a hazard of losing brand position and reputation. This might result in the financial decline state of IKEA by reduced ratio of sale, less appeal of the brand name and the issues over social duties. As it is undoubtedly not supported by the inhabitants if any nation to include child labour. This replacement is legal and reliable with the policy of IKEA. The main disadvantage of this alternative is the IKEA deprivation with a beneficial association and may result in the ending relations with the sources of rug by India.

The second option is to warn the supplier industry with continuation of the relate to a pledge to let not do this error again and surely hinder the kid labour. This will assist in maintenance of the healthy association between the supplier and the Huntington Beach Case Study Analysis. This likewise provides an opportunity to better teach the providers about the drawbacks of the kid labour. This choice is made on the basis of IKEA's self-created policy. This makes apparent for the all suppliers that IKEA is strictly against the kid labour and truly condemn it. This may have a bad influence on the marketplace reputation of Huntington Beach Case Study Analysis by the generation of false promotion.

As it is for the 2nd time that IKEA became a victim of child labour which has actually greatly harmed its track record. For this purpose, Barner needs to pursue the help by ILO and UNICEF as well as NGOs which might assist Rangan in getting away the need to utilized child labour for the carpets production. It may select to spread out awareness among the residents globally about the social concerns and how one's life is influenced by in terms of social, and ethical values.

Huntington Beach Case Study Solution by the adoption of very first option, terminates its relationship with thesupplier offense. Then represent a bad impact on all suppliers by the increased power of bargaining and the infraction of the policy of IKEA, if outcomes in the failure. Moreover, it can make a charge for the behaviour which is not morally right. Therefore, Barner ought to decide of disuniting with Rangan public. The press needs to be called upon for the statement of their choice with its reason with the summarization of the policy of IKEA on the usage labour of child. She should report all the whole circumstance of the issue emerged and be sure that all the providers are strictly following the rules of the contract. , if any of the supplier discovered in compliance to exploitation of the any of the agreement guideline offering labour of kid need to be fired.


In amount, the company can preserve its track record in the market and in some way can bear the loss developed by one supplier. With the steady reputation in the market, Huntington Beach Case Study Help will undoubtedly cover its monetary crisis within a short time period.
Vrio Analysis
Technique Concerning IKEA's Operations in India

IKEA strategy is essentially concentrate on long term relationship with its suppliers rather than short-term. This long term method helps IKEA in getting dependable and competitive provider source. For long term relationship they utilized to assist their provider to make full use of their capacity. For instance, they asked providers to provide services and products aside from their core services and products. The exact same technique that was utilized by IKEA in Poland could be borrowed.( Harapiak, 2013) The method was to outsource production of furnishings and not produce by its own. IKEA likewise requires to make sure that they involve public through its marketing actions which must be handy in understanding IKEA's objectives.

Their intentions need to also be validating company's policy. Their actions must also be according to Kamprad's view i.e. "create a better daily life for many individuals". They think that they can achieve this objective by supplying highest products with low cost. At earlier time IKEA had no focus on social and environmental problems which also contains kid labor they utilized to focus on just one strategy i.e. providing affordable and quality items to clients. As time passed they needed to include other values too to their focus. That improved focus might assist IKEA in improving its reputation towards its clients. The brand-new focus consisted of the perspective "in the best interest of the child". So for that purpose it needs to be make certain that engagements in India would be satisfying the required purpose too i.e. they did not engage any activity which includes kid labor. Bulk of population in India is below poverty line so there is culture of child labor and also kid loan. Moms and dads utilized to permit their children to operate in payment with money. Terminating operations from India would not make sure option to child labor however likewise negative track record would be developed that IKEA is not taking any trustworthy action to fix basic concern i.e. kid labor.

There would be also another negative impact i.e. dispute from public. As there prevails view point that huge companies are constantly self-centered and are interested in just creating earnings and customers would be believing that IKEA is one of them. Public has common view that these companies should be socially responsible to society as like they are needed to be responsible to its investors. If IKEA did not take any possible step to solve issue of child labor then it would result in loss of sales and IKEA's worth too. For a company like IKEA track record loss is big loss because worth of company likewise based on it and also there would be decline in incomes and goodwill if there is any track record loss.

If IKEA consider just sales figure then getting out from Indian market is more suitable. Because sales from Indian market just contributes small portion to IKEA's profits.

IKEA needed to make sure that kid labor is not used for their items. For that function IKEA needs a system that can monitor entire treatment. As supplier has absence of monetary resources to offer education to kids, so IKEA must help supplier financially and provide them monetary help and ask to offset by future shipments.

There could be one other solution for this problem that IKEA could install its own production company integrated with school. IKEA needs to run this school by itself and its auditing job should be offered to any other institute like Rugman to make sure it is working appropriately for best interest of children.

Huntington Beach Case Study Solution Ought To Sign up to Rugmark.

IKEA believes that every company has its own strengths and weak points. As IKEA has no experience regarding kid labor so brand-new staff would be required for this purpose. It needs to sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to keep track of and establish process recommended by Huntington Beach Case Study Analysis. Apart from this there must be likewise random tracking from IKEA to make certain that necessary function is achieved.

Handling Origin of Kid Labor.

Huntington Beach Case Study Help requires to deal with root cause of child labor in order to support its long term vision. IKEA starting executing its method in multi ways. If it is found that supplier did not take any corrective action plan then IKEA would broke agreement with that supplier and there would be no trade with that specific supplier in future.

Assessment of Huntington Beach Case Analysis Technique.

IKEA has commitment to its clients to provide high quality items with low costs. If IKEA remained in Indian market then it would result in greater expenses for consumers. A client would not feel comfortable when he came to understand that he purchase a rug which was woven by kid but is now getting informed by supplier of Huntington Beach Case Study Analysis.

The primary issue that IKEA is dealing with currently is child labor because a German documentary maker makes documentary of a supplier of IKEA that was utilizing kid labor for production of products. It was also concluded that Huntington Beach Case Study Solution should sign up Rugmart because IKEA has no any knowledge relating to kid labor and Rugmart is professional having understanding regarding issues of kid labor. As IKEA has no experience concerning kid labor so new personnel would be required for this purpose.