Huntington Beach Harvard Case Analysis

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Huntington Beach Case Study Solution and Analysis


Huntington Beach Case Study Analysis is a global company in Sweden. It is generally a home furnishing company established by Ingvar Kamprad in 1943. When he initiated his very first mail-order business, he named the business at the age of 17. It was called as IKEA by a combination of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He started his vision to make real by offering his some items procured by a low-cost source for the local retailers by newsletter advertisement. In 1948, by the extra advertisement in the newsletter about the furnishings has matched the requirements with its rivals. It has actually resulted in renounce the products sale and begin with furnishings. For the consumer fulfillment and decrease the rate of returns, he deliberately opened a shop in an Almhult called township near his hometown. In the future, the small newsletter ad changed into a brochure.

The rivals due to decreased sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with numerous of the factories producing furnishings and hence it once again came up with low costs. On the other hand, Huntington Beach Case Study Help divided its shop in a number of departments like cheap price cafeteria, children play-area, as well as a Sweden Shop for the cuisines making it a popular exporter of food.

The intention of the company was to sale quality products with reasonable prices with variation in products worldwide based upon a vision to develop a much better way of life for almost everyone. Every year, the company commemorates an anti-bureaucrat week to establish better contact between the clients and suppliers. Kamprad believed on the truth that it is just possible to make no error while you sleep. The idea of preparing for the future was extremely motivated. In 1986, Kamprad was replaced by his Personal assistant who was an experienced individual of the business.

In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations tracking down its products about 11,200. When there were eco-friendly concerns developing about IKEA's products at the same time the issuance on the kid labor emerged. Due to this reason, Huntington Beach Case Study Solution popularity reduced dropping the 20% of its sale in Denmark.

Secret Gamers.

There are 2 essential players in this case one is IKEA Company and other is its suppliers. IKEA's technique is to outsource its item producing to suppliers. These providers are usually third party and based throughout the world.


The technique of outsourcing has some concerns like rules and policies of these countries. In some cases providers from these underdeveloped countries does not follow required requirements as compare to developed nations. These weak rules and regulations can result in weak environment policies or kid labour. There is negative effect of these issues on profits of the business and likewise reputation of the business. Since most of the company's clients are based in developed countries. These customers have high expectations from Huntington Beach Case Study Help in terms of excellent quality items with low cost. (Marianne Baxter, 2012) These customers have likewise high expectations from IKEA in element of social duty. They desired IKEA to be socially accountable and desired that it did not have any connection with child labour or any other environment issue. As IKEA got its supply of carpets mainly for under industrialized nations like India, Pakistan, Nepal. These under industrialized nations have unchecked child labour. This is primary problem that IKEA is facing just recently. The business is not managing its suppliers efficiently. Likewise underdeveloped countries allow kid labour due to the fact that of hardship. So business can not depend upon local government for fixing this problem. IKEA strategies also did not work well enough to resolve this concern (see Display 3).

Approaching Problem of Kid Labour.

IKEA technique is to maintain high level of social responsibility due to the fact that it is one of the considerable catalyst in success of company. IKEA is worried on child labour problem and other environmental problems to support this method.( Naidu & Ramaiah, 2006) In Addition, Huntington Beach Case Study Solution was likewise motivated by Swedish Save the Kid organization to act "in the best interest of kid".

Response to German producers on Video Program:

In action to the invitation of German manufacturers for IKEA, the invite must need to be accepted. The very first primary thing to consider is that the documentary is made by a German company. However, it is not necessary to accept the invitation and be part of the live discussion however it is of essential significance. As it supplies Barner to have live conversation during on-air programs. It generates a probability to provide better explanation of their concerns about their relationship with India. Specifically, Barner can potentially show her thought of mind with a clear validation letting people know that for her it is more important to be more worried about the IKEA track record as she is just accountable for this. It is essential to eliminate the requirements of child labour however this can potentially not done by stopping service links with their partner business which include the pattern of kid labour. This perception of Barner might help her in maintaining IKEA clear reflection and might also lead to stronger relationship of the business. It also provides IKEA to aware the German producers to eliminate against the kid labour.

As the German Manufacturers had only offered IKEA to view a few of the shots from their documentary. They ought to be requested to let them enjoy the entire movie instead of some shots which reveals definitely an uncertain image of the truth. This may be the method of German producers to prove themselves right versus the accusation however leaving IKEA behind loaded with doubts about their relationship with the business of India on the issue of kid labour.

On the contrary, the IKEA has been positively represented about the problem of Kid labour when the problem was at first put up by the Swedish Tv. There are a set of information on kid labour by IKEA which was considerably gathered by ILO and UNICEF.

As the television market has excellent prospective to reveal false news as the reality by their exceptional capability to modify any lie into a truth and makes individuals believe on it without any doubts. It appears quite difficult for Barnerto assess the documentary before the session. As the German manufacturers declined to show their documentary to Huntington Beach Case Study Help prior to it is telecasted merely suggests there wicked intent of point the finger at someone and their relationships with IKEA perhaps. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to earn earnings with the providers while understanding the truth.

The obligation of the errors taken by anyone is thought about as the best source of pride.Despite of the truth that IKEA was not conscious about the growing concern over the kid labour as well as the including kid's as labours by the markets, the suppliers of the Huntington Beach Case Study Help. During the acceptance of contract, IKEA started examination versus its provider markets around the world.

Barner can likewise develop another reason on the ineffective obligation over social concerns. It is meaning to be involved with the social concerns but has actually not taken such measures yet. In the field of marketing, IKEA is on top with outstanding ideas as well as its distinctive products.

The issues of the IKEA is towards leading long term relationships with its network of circulation internationally. IKEA is not just recently involved in any of the social activities about the rights and concerns of each specific working in the markets and making them a good-looking revenue. In future, IKEA will plan to be part of duty over the social issues.

Hence, it can be concluded that as per the issue for the company's track record and share of share ought to accept the invitation and present it valid ideas just in case if everything in documentary is against the IKEA. Particularly, IKEA had started a Foundation based upon the concept of securing rights of child labour and to provide them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA concerns about the most logical and tactical strategy in reference to the kid labour issue ought to provide Rangan Exports with another opportunity to help them in conquering this issue.

IKEA needs to take some measures in order to identify of the reality. , if the proof against the Rangan export is real therefore leading it in the failure on the ethical level which were outlaid by IKEA.. This plainly shows that on IKEA, the supplier industry resulting in contravention on the kid labour issue.

Consequently, IKEA deals with a vision of producing much better lifestyle for every single person which is a strong representation for the enterprises to mean the rights of employees of Rangan Exports. The principle of child labour does not involve a single company as a huge network of companies are responsible in putting it ahead. This is among the most critical issue of social issues and it would be oppression to blame a single one.

Barner can consider 2 alternatives to solve this problem. Initially, either termination of the contract with the Rangan Expors on the basis of including kid labour to work after the investigations to be sure about the truth. This brings a risk of losing brand name position and track record if the management of IKEA not decides for the contract termination. This might result in the financial decline state of IKEA by decreased ratio of sale, less popularity of the brand name and the issues over social obligations. If any nation to consist of kid labour, as it is undoubtedly not supported by the occupants. This replacement is reliable and legal with the policy of IKEA. The main drawback of this replacement is the IKEA deprivation with a beneficial association and may result in the ending relations with the sources of rug by India.

The 2nd option is to caution the provider market with continuation of the relate to a promise to let not do this error once again and definitely prevent the child labour. This will assist in upkeep of the healthy association between the supplier and the Huntington Beach Case Study Analysis. This likewise supplies a chance to better teach the suppliers about the drawbacks of the child labour. However, this decision is made on the basis of IKEA's self-created policy. This makes apparent for the all providers that IKEA is strictly versus the kid labour and really condemn it. This might have a bad influence on the market reputation of Huntington Beach Case Study Help by the generation of incorrect publicity.

As it is for the second time that IKEA ended up being a victim of kid labour which has greatly harmed its credibility. For this function, Barner needs to pursue the aid by ILO and UNICEF as well as NGOs which may assist Rangan in leaving the need to used kid labour for the carpets production. It may choose to spread awareness among the citizens globally about the social concerns and how one's life is affected by in regards to social, and ethical worths.

Huntington Beach Case Study Solution by the adoption of very first option, terminates its relationship with thesupplier violation. Then depict a bad impact on all providers by the increased power of bargaining and the offense of the policy of IKEA, if outcomes in the failure. Additionally, it can make a charge for the behaviour which is not morally best. Thus, Barner must make the decision of disuniting with Rangan public. Journalism needs to be called upon for the announcement of their choice with its reason with the summarization of the policy of IKEA on the use labour of child. She ought to report all the whole situation of the issue emerged and make certain that all the suppliers are strictly following the guidelines of the contract. , if any of the provider discovered in compliance to exploitation of the any of the agreement rule offering labour of child must be fired.


In amount, the business can preserve its reputation in the market and somehow can bear the loss produced by one provider. With the steady credibility in the market, Huntington Beach Case Study Help will certainly cover its monetary crisis within a brief amount of time.

Technique Concerning IKEA's Operations in India

IKEA strategy is essentially concentrate on long term relationship with its providers rather than short-term. This long term technique helps IKEA in getting trustworthy and competitive provider source. For long term relationship they utilized to help their provider to make complete usage of their capability. They asked suppliers to provide products and services other than their core items and services. The exact same technique that was used by IKEA in Poland might be obtained.( Harapiak, 2013) The strategy was to outsource production of furniture and not produce by its own. IKEA also needs to make sure that they involve public through its marketing actions which need to be useful in comprehending IKEA's intents.

At earlier time IKEA had no focus on environmental and social concerns which also consists of child labor they utilized to focus on just one method i.e. providing inexpensive and quality products to customers. That enhanced focus might assist Huntington Beach Case Study Help in improving its credibility towards its consumers. Ceasing operations from India would not guarantee service to child labor however likewise unfavorable reputation would be developed that IKEA is not taking any dependable action to resolve fundamental problem i.e. child labor.

If Huntington Beach Case Study Help did not take any possible action to solve problem of child labor then it would result in loss of sales and IKEA's worth too. For a business like IKEA reputation loss is substantial loss due to the fact that worth of company likewise based on it and also there would be decrease in incomes and goodwill if there is any reputation loss.

If IKEA think about just sales figure then getting out from Indian market is more effective. Since sales from Indian market just contributes small portion to IKEA's revenues.

Huntington Beach Case Study Solution required to ensure that child labor is not used for their products. So for that purpose IKEA requires a system that can monitor whole procedure. That system should rapidly identify whenever kid labor is utilized in any activity. Suppliers need to be motivated to provide education to kids so children can find out something. For that purpose, suppliers would be having monetary concerns. As supplier has absence of funds to provide education to kids, so Huntington Beach Case Study Analysis needs to help supplier financially and offer them financial assistances and ask to offset by future shipments.

There could be one other option for this issue that IKEA could install its own production business integrated with school. IKEA ought to run this school by itself and its auditing job ought to be offered to any other institute like Rugman to make sure it is working appropriately for best interest of kids.

Huntington Beach Case Study Analysis Ought To Register to Rugmark.

As IKEA has no experience regarding kid labor so brand-new personnel would be needed for this function. It must sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to monitor and establish process suggested by IKEA.

Resolving Root Cause of Kid Labor.

Huntington Beach Case Study Analysis needs to deal with root cause of kid labor in order to support its long term vision. IKEA starting executing its method in multi ways. If it is discovered that provider did not take any corrective action strategy then IKEA would broke contract with that provider and there would be no trade with that particular supplier in future.

Evaluation of Huntington Beach Case Help Technique.

IKEA has dedication to its clients to supply high quality items with low rates. If IKEA remained in Indian market then it would result in higher expenses for consumers. A client would not feel comfy when he came to understand that he purchase a carpet which was woven by kid but is now getting informed by supplier of Huntington Beach Case Study Solution.


It can be concluded from analysis that IKEA had been dealing with issue in under industrialized nations due to the fact that guidelines and regulations of under developed countries are different from establish nations. Due to the fact that a German documentary maker makes documentary of a supplier of IKEA that was utilizing child labor for production of items, the primary problem that IKEA is dealing with presently is child labor. It is concluded that IKEA should accept invite to live discussion due to the fact that in this way they would be having chance to protect and describe their case to public. Due to the fact that IKEA has no any understanding relating to kid labor and Rugmart is professional having understanding relating to issues of child labor, it was likewise concluded that IKEA ought to sign up Rugmart. As IKEA has no experience relating to child labor so brand-new staff would be needed for this function. The technique that is suggested for child labor is that there ought to be collaboration with providers and motivate suppliers to carry out programs for child welfare and education. As suppliers had absence of resources so they ought to be supplied financial assistance and inquired to offset by future orders. This technique would make complete usage of engaging suppliers and interact to fix issue of kid labor.