Patagonia B Harvard Case Analysis

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Patagonia B Case Study Solution and Analysis


Patagonia B Case Study Help is a worldwide business in Sweden. It is primarily a house furnishing company founded by Ingvar Kamprad in 1943. When he initiated his first mail-order company, he called the business at the age of 17. It was named as IKEA by a mix of terms connecting to his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make true by selling his some items procured by a low-cost source for the regional sellers by newsletter ad. In 1948, by the extra advertisement in the newsletter about the furniture has actually matched the criteria with its rivals. It has actually caused renounce the products sale and begin with furnishings. For the consumer satisfaction and lower the rate of returns, he deliberately opened a shop in an Almhult named township near his hometown. Later, the little newsletter advertisement transformed into a brochure.

Considering that 1950 to late 1990s, it has made incredible progress in both the earnings as well as in broadening of business. It had one store while in the late 1990s it has more than 100 shops living in numerous nations( see Display 1). The business was growing so well in competitors with leading rivals in the market. The rivals due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with much of the factories making furnishings and hence it once again came up with low expenses. On the other hand, Patagonia B Case Study divided its shop in a number of departments like inexpensive cost snack bar, children play-area, along with a Sweden Look for the cuisines making it a popular exporter of food. Nevertheless, over a time period, the item variety was expanded ranging from carpets, floorings, lamps to various product line required in providing home.

The motive of the business was to sale quality items with affordable costs with variation in products worldwide based on a vision to develop a better lifestyle for nearly everyone. Every year, the business celebrates an anti-bureaucrat week to develop much better contact between the clients and suppliers.

In the mid duration of 1990s, IKEA has a broad working networking with about 70 countries tracking down its items about 11,200. It worked with practically a bigger number of providers around 2300 globally (see Exhibit 2). When there were ecological concerns emerging about IKEA's items at the same time the issuance on the child labor emerged. This has led the business to deal with the tough circumstance in the maintenance of their relation with suppliers. Due to this reason, IKEA's popularity reduced dropping the 20% of its sale in Denmark. .

Secret Gamers.

There are 2 key players in this case one is IKEA Business and other is its providers. IKEA's technique is to outsource its product making to suppliers. These suppliers are usually 3rd party and based throughout the world.


There is negative impact of these problems on income of the business and likewise track record of the company. They desired Patagonia B Case Study Solution to be socially responsible and wanted that it did not have any connection with child labour or any other environment concern. IKEA techniques also did not work well enough to resolve this problem (see Display 3).

Approaching Issue of Kid Labour.

IKEA strategy is to keep high level of social responsibility because it is one of the significant driver in success of company. IKEA is concerned on child labour concern and other environmental concerns to support this strategy.( Naidu & Ramaiah, 2006) Additionally, Patagonia B Case Study Analysis was likewise motivated by Swedish Conserve the Children company to act "in the finest interest of kid".

Response to German manufacturers on Video Program:

In response to the invite of German producers for IKEA, the invite must need to be accepted. Specifically, Barner can possibly demonstrate her idea of mind with a clear reason letting individuals understand that for her it is more important to be more concerned about the IKEA track record as she is just accountable for this. It likewise offers Patagonia B Case Study Solution to mindful the German producers to combat against the kid labour.

As the German Producers had actually only offered IKEA to see a few of the shots from their documentary. They must be requested to let them watch the whole movie rather of some shots which reveals definitely an unclear picture of the reality. This might be the strategy of German producers to show themselves right versus the accusation but leaving IKEA behind full of doubts about their relationship with the business of India on the problem of child labour.

On the contrary, the IKEA has been favorably depicted about the concern of Child labour when the issue was at first set up by the Swedish Television. There are a set of information on kid labour by IKEA which was considerably gathered by ILO and UNICEF. This details really demonstrates the exact same viewpoint as same as that of the documentary makers. This will let the manufacturers to astonish about the bothersome issue by clear representation of kid aid during their labour at the production markets.

As the German manufacturers declined to reveal their documentary to IKEA before it is telecasted simply shows there evil intention of point the finger at someone and their relationships with IKEA perhaps. There may a strong contradiction that the IKEA is fearlessly engaged with a company which uses kid as their labour and continue their relations to make revenues with the suppliers while being conscious of the truth.

Additionally, Barner has a strong point of validation which is their philosophical statement i.e. everyone makes mistakes however one takes its obligation. The responsibility of the errors taken by anyone is thought about as the best source of pride.Despite of the reality that Patagonia B Case Study Help was not aware about the growing issue over the kid labour as well as the involving child's as labours by the industries, the suppliers of the IKEA. During the acceptance of contract, IKEA began examination against its provider industries around the globe. If shown in the documentary by German manufacturers, the management of IKEA is not afraid of accepting its mistakes. It will accept its error and take step to put it right once again.

Barner can likewise come up with another reason on the inefficient obligation over social issues. It is planning to be involved with the social concerns but has not taken such steps yet. In the field of marketing, IKEA is on top with excellent ideas in addition to its appealing items.

The concerns of the IKEA is towards leading long term relationships with its network of distribution internationally. IKEA is not recently associated with any of the social activities about the rights and issues of each individual working in the industries and earning them a good-looking revenue. In future, IKEA will prepare to be part of responsibility over the social concerns.

Thus, it can be concluded that according to the issue for the business's track record and share of share should accept the invitation and present it legitimate thoughts just in case if everything in documentary protests the IKEA. Particularly, IKEA had begun a Structure based upon the principle of protecting rights of child labour and to offer them with free environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most rational and tactical technique in recommendation to the kid labour issue must provide Rangan Exports with another chance to help them in overcoming this dilemma.

IKEA requires to take some measures in order to determine of the fact. , if the evidence versus the Rangan export is true therefore leading it in the failure on the moral level which were outlaid by IKEA.. This clearly shows that on IKEA, the supplier industry leading to contravention on the kid labour problem.

Subsequently, IKEA deals with a vision of producing better way of life for every single person which is a strong representation for the business to mean the rights of employees of Rangan Exports. The concept of kid labour does not involve a single business as a vast network of companies are responsible in putting it ahead. This is one of the most vital problem of social concerns and it would be injustice to blame a single one.

If the management of Patagonia B Case Study Solution not decides for the agreement termination, this brings a risk of losing brand name position and track record. This might result in the monetary decline state of IKEA by reduced ratio of sale, less appeal of the brand and the issues over social duties. The main downside of this alternative is the IKEA deprivation with a worthwhile association and may result in the terminating relations with the sources of rug by India.

This will help in upkeep of the healthy association in between the supplier and the IKEA. This makes obvious for the all suppliers that IKEA is strictly against the child labour and really condemn it. This might have a bad effect on the market track record of IKEA by the generation of false promotion.

As it is for the second time that IKEA ended up being a victim of child labour which has actually significantly damaged its track record. For this purpose, Barner must pursue the assistance by ILO and UNICEF along with NGOs which might help Rangan in escaping the need to utilized child labour for the rugs production. It may pick to spread out awareness amongst the locals globally about the social issues and how one's life is influenced by in terms of social, and ethical worths.

IKEA by the adoption of very first alternative, terminates its relationship with thesupplier infraction. If results in the failure then depict a bad effect on all suppliers by the increased power of bargaining and the violation of the policy of IKEA. The press should be called upon for the announcement of their choice with its reason with the summarization of the policy of IKEA on the use labour of kid.

In amount, the company can maintain its track record in the market and somehow can bear the loss developed by one provider. With the steady track record in the market, Patagonia B Case Study Analysis will certainly cover up its monetary crisis within a short amount of time.

Strategy Concerning IKEA's Operations in India

IKEA technique is basically concentrate on long term relationship with its suppliers instead of short-term. This long term strategy assists IKEA in getting reputable and competitive supplier source. For long term relationship they utilized to help their provider to make complete usage of their capacity. For instance, they asked providers to supply services and products other than their core product or services. The exact same strategy that was used by IKEA in Poland might be borrowed.( Harapiak, 2013) The technique was to outsource production of furniture and not produce by its own. IKEA also requires to make sure that they involve public through its marketing actions which should be valuable in understanding IKEA's objectives.

Their intentions ought to also be validating company's policy. Their actions must likewise be according to Kamprad's view i.e. "create a much better daily life for many individuals". They believe that they can accomplish this objective by supplying highest products with low expense. At earlier time IKEA had no focus on environmental and social concerns which likewise consists of child labor they utilized to focus on only one technique i.e. offering affordable and quality products to consumers. As time passed they needed to consist of other values too to their focus. That enhanced focus could help IKEA in enhancing its credibility towards its consumers. The brand-new focus included the perspective "in the best interest of the child". So for that function it requires to be make certain that engagements in India would be fulfilling the necessary purpose too i.e. they did not engage any activity which includes kid labor. Bulk of population in India is listed below hardship line so there is culture of child labor and likewise child loan. Parents used to permit their children to operate in compensation with money. Stopping operations from India would not ensure solution to child labor however likewise unfavorable credibility would be built that IKEA is not taking any trustworthy action to solve standard issue i.e. child labor.

If Patagonia B Case Study Solution did not take any possible step to fix problem of child labor then it would result in loss of sales and IKEA's value too. For a company like IKEA credibility loss is huge loss because value of business likewise based on it and also there would be decline in revenues and goodwill if there is any credibility loss.

If IKEA think about just sales figure then getting out from Indian market is more suitable. Since sales from Indian market only contributes small part to IKEA's revenues.

Patagonia B Case Study Analysis needed to make sure that kid labor is not utilized for their items. For that purpose IKEA needs a system that can keep an eye on whole procedure. That system must rapidly spot whenever child labor is utilized in any activity. Providers must be encouraged to offer education to children so kids can find out something. For that purpose, suppliers would be having monetary concerns. As provider has lack of funds to supply education to kids, so Patagonia B Case Study Analysis should assist supplier economically and supply them financial aids and ask to balance out by future deliveries.

There could be another option for this problem that Patagonia B Case Study Analysis could install its own production company integrated with school. All monetary needs of that school could be satisfied by proceeds from that making business. IKEA needs to run this school by itself and its auditing job need to be provided to any other institute like Rugman to make certain it is working appropriately for benefit of kids. (Usman, 2010).

Patagonia B Case Study Solution Should Register to Rugmark.

As IKEA has no experience relating to child labor so brand-new personnel would be needed for this function. It needs to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to develop and keep an eye on procedure suggested by IKEA.

Solving Source of Kid Labor.

IKEA requires to solve root cause of child labor in order to support its long term vision. For that purpose child well-being and education requires to be promoted. There should be collaboration with suppliers and motivate suppliers to execute programs for child well-being and education. As suppliers had lack of resources so they must be supplied financial assistance and asked then to balance out by future orders. This is long term strategy not short-term option. (Martin, 2013) So it could not be performed by IKEA alone. Patagonia B Case Study Solution beginning performing its method in multi methods. There was collaboration between UNICEF and IKEA. The function of this collaboration was to supply education to all kids who are working in carpet producing cluster. For example some alternative knowing centres were established for those kids who were not allowed to get education from public schools. Neighborhood welfare was likewise promoted through this program. Partnership they likewise partnered with their providers in order to produce option for problem of child labor. There was program developed with supplier. The significant quality of program was audit of providers on regular basis. Corrective action plan would be needed if there was any kid labor found during audit. In corrective action strategy child labor is required to be eliminated and provider is required to compensate for welfare and education of that kid. Then there would appertain follow up from IKEA to make certain that in genuine needed restorative action strategy is linked. However if it is discovered that supplier did not take any corrective action plan then IKEA would broke agreement with that supplier and there would be no trade with that specific provider in future.

Examination of Patagonia B Case Analysis Strategy.

Patagonia B Case Study Solution has commitment to its customers to offer high quality products with low rates. Their method would make full usage of engaging providers and work together to deal with issue of kid labor. According to my personal perception as from investors point of view, business is not utilizing its resources effectively through this technique. They would be having difficult choice in future from choosing that whether to increase roi for investors or continue involvement with social obligations of Indian and UNICEF. Shareholders would be having unfavorable picture of IKEA since of less return of investment if is greatly invests for social welfare. If IKEA stayed in Indian market then it would result in greater expenses for customers. However conflicts of interest for society and management would be resolved. A customer would not feel comfy when he familiarized that he acquire a rug which was woven by child but is now getting educated by supplier of IKEA. However he would be feeling more comfy when he familiarized that he purchase a carpet on a little higher price which was not woven through child labor.


It can be concluded from analysis that IKEA had been facing problem in under developed countries since rules and regulations of under industrialized countries are different from develop countries. The main problem that IKEA is facing presently is kid labor due to the fact that a German documentary maker makes documentary of a provider of IKEA that was using child labor for production of products. It is concluded that IKEA needs to accept invite to live discussion since in this method they would be having opportunity to safeguard and describe their case to public. Since IKEA has no any knowledge relating to child labor and Rugmart is expert having knowledge concerning issues of child labor, it was also concluded that IKEA ought to sign up Rugmart. As IKEA has no experience relating to child labor so brand-new staff would be required for this purpose. The strategy that is recommended for kid labor is that there need to be partnership with suppliers and motivate suppliers to carry out programs for kid welfare and education. As suppliers had lack of resources so they should be supplied financial assistance and asked them to balance out by future orders. This method would make full usage of engaging providers and work together to resolve problem of child labor.