Penn Warranty Corporation Harvard Case Solution

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Penn Warranty Corporation Case Study Solution and Analysis


IKEA is a global company in Sweden. He called the company at the age of 17 when he initiated his very first mail-order company. It was called as Penn Warranty Corporation Case Study Solution by a combination of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Because 1950 to late 1990s, it has actually made remarkable progress in both the profits as well as in broadening of the business. It had one store while in the late 1990s it has more than 100 stores residing in multiple nations( see Exhibit 1). The business was growing so well in competition with leading rivals in the market. The competitors due to decreased sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with much of the factories producing furniture and therefore it again developed low costs. On the other hand, Penn Warranty Corporation Case Study divided its shop in a variety of departments like inexpensive cost snack bar, kids play-area, as well as a Sweden Buy the cuisines making it a popular exporter of food. Nevertheless, over a period of time, the item variety was expanded ranging from carpets, floor coverings, lamps to various product line required in providing home.

The motive of the business was to sale quality items with sensible rates with variation in products internationally based on a vision to produce a better lifestyle for nearly everyone. Every year, the company commemorates an anti-bureaucrat week to establish better contact between the suppliers and clients.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working networking with about 70 countries finding its items about 11,200. It worked with nearly a larger number of providers around 2300 globally (see Display 2). When there were ecological problems occurring about IKEA's products all at once the issuance on the child labor emerged. This has actually led the business to deal with the tough situation in the maintenance of their relation with providers. Due to this factor, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Key Gamers.

There are 2 essential gamers in this case one is IKEA Business and other is its suppliers. IKEA's technique is to outsource its product making to providers. These providers are typically 3rd party and based throughout the world.


The strategy of outsourcing has some issues like guidelines and guidelines of these nations. Sometimes providers from these underdeveloped nations does not follow required requirements as compare to industrialized countries. These weak guidelines and policies can result in weak environment policies or kid labour. There is negative impact of these problems on income of the business and also reputation of the company. Since most of the company's customers are based in industrialized countries. These consumers have high expectations from Penn Warranty Corporation Case Study Analysis in terms of great quality items with low cost. (Marianne Baxter, 2012) These consumers have likewise high expectations from IKEA in aspect of social responsibility. They wanted IKEA to be socially responsible and wanted that it did not have any connection with kid labour or any other environment problem. As IKEA got its supply of carpets primarily for under developed countries like India, Pakistan, Nepal. These under developed countries have unrestrained child labour. This is main problem that IKEA is dealing with just recently. The company is not managing its providers successfully. Underdeveloped countries permit kid labour because of hardship. Company can not depend on regional federal government for resolving this issue. IKEA strategies also did not work well enough to address this issue (see Exhibit 3).

Approaching Concern of Kid Labour.

IKEA strategy is to keep high level of social obligation because it is one of the considerable driver in success of company. IKEA is concerned on child labour concern and other ecological problems to support this strategy.( Naidu & Ramaiah, 2006) In Addition, Penn Warranty Corporation Case Study Help was likewise motivated by Swedish Save the Children organization to act "in the finest interest of child".

Action to German manufacturers on Video Program:
Porter's 5 Forces Analysis
In reaction to the invite of German manufacturers for IKEA, the invite ought to need to be accepted. The very first foremost thing to consider is that the documentary is made by a German company. It is not mandatory to accept the invitation and be part of the live conversation but it is of vital significance. As it offers Barner to have live discussion during on-air programming. It produces a possibility to provide much better explanation of their concerns about their relationship with India. Particularly, Barner can potentially show her thought of mind with a clear reason letting individuals know that for her it is more important to be more worried about the IKEA track record as she is only responsible for this. It is important to get rid of the requirements of child labour but this can perhaps refrained from doing by stopping service relate to their partner business which involve the pattern of child labour. This perception of Barner might assist her in maintaining IKEA clear reflection and may likewise result in stronger relationship of the business. It also offers IKEA to conscious the German producers to fight versus the kid labour.

As the German Manufacturers had just provided IKEA to see some of the shots from their documentary. They need to be asked for to let them watch the whole movie instead of some shots which reveals definitely an unclear image of the fact. This may be the technique of German manufacturers to show themselves right versus the allegation but leaving IKEA behind filled with doubts about their relationship with the companies of India on the problem of kid labour.

On the contrary, the IKEA has actually been favorably depicted about the issue of Child labour when the issue was initially installed by the Swedish Television. There are a set of info on kid labour by IKEA which was significantly collected by ILO and UNICEF. This details genuinely demonstrates the exact same viewpoint as like that of the documentary makers. This will let the producers to astonish about the problematic problem by clear representation of child assistance throughout their labour at the manufacturing markets.

As the tv industry has excellent possible to reveal incorrect news as the truth by their exceptional capability to modify any lie into a reality and makes individuals believe on it without any doubts. For that reason, it seems rather impossible for Barnerto evaluate the documentary prior to the session. As the German producers refused to reveal their documentary to Penn Warranty Corporation Case Study Help prior to it is telecasted just indicates there wicked intention of point the finger at somebody and their relationships with IKEA perhaps. There might a strong contradiction that the IKEA is fearlessly engaged with a company which uses child as their labour and continue their relations to make earnings with the suppliers while understanding the reality.

The responsibility of the errors taken by anyone is considered as the best source of pride.Despite of the truth that IKEA was not conscious about the growing issue over the kid labour as well as the including kid's as labours by the markets, the providers of the Penn Warranty Corporation Case Study Analysis. Throughout the approval of agreement, IKEA began examination against its supplier industries around the world.

Barner can also develop another justification on the ineffective responsibility over social concerns. It is intending to be included with the social concerns however has not taken such measures yet. In the field of marketing, IKEA is on leading with outstanding ideas as well as its eye-catching items.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of distribution worldwide. IKEA is not just recently involved in any of the social activities about the rights and issues of each individual working in the industries and earning them a handsome profit. In future, IKEA will plan to be part of responsibility over the social concerns.

It can be concluded that as per the issue for the company's track record and share of share need to accept the invite and present it valid thoughts just in case if everything in documentary is against the Penn Warranty Corporation Case Study Solution. Specifically, IKEA had actually started a Foundation based on the concept of protecting rights of kid labour and to provide them with totally free environment to educate themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA issues about the most rational and strategic strategy in referral to the kid labour issue should provide Rangan Exports with another chance to assist them in conquering this predicament.

IKEA requires to take some measures in order to identify of the truth. If the evidence versus the Rangan export holds true hence leading it in the failure on the moral level which were outlaid by Penn Warranty Corporation Case Study Solution. This plainly indicates that on IKEA, the supplier market leading to breach on the child labour concern.

Consequently, IKEA works with a vision of developing better way of life for every individual which is a strong representation for the enterprises to stand for the rights of employees of Rangan Exports. The principle of child labour does not include a single company as a huge network of companies are responsible in putting it ahead. This is among the most important concern of social concerns and it would be injustice to blame a single one.

If the management of Penn Warranty Corporation Case Study Solution not decides for the contract termination, this brings a hazard of losing brand position and reputation. This may result in the monetary decrease state of IKEA by reduced ratio of sale, less popularity of the brand name and the concerns over social obligations. The primary disadvantage of this alternative is the IKEA deprivation with a beneficial association and may result in the ending relations with the sources of carpet by India.

This will help in maintenance of the healthy association in between the supplier and the IKEA. This makes apparent for the all providers that IKEA is strictly versus the kid labour and really condemn it. This may have a bad impact on the market credibility of IKEA by the generation of incorrect publicity.

As it is for the second time that IKEA became a victim of kid labour which has actually significantly damaged its reputation. For this function, Barner ought to pursue the aid by ILO and UNICEF as well as NGOs which might assist Rangan in getting away the need to used kid labour for the carpets manufacturing. It may pick to spread awareness among the locals globally about the social issues and how one's life is affected by in regards to social, and ethical worths.

Penn Warranty Corporation Case Study Analysis by the adoption of very first option, ends its relationship with thesupplier offense. If lead to the failure then represent a bad influence on all suppliers by the increased power of bargaining and the offense of the policy of IKEA. It can make a charge for the behaviour which is not fairly. Hence, Barner ought to make the decision of disuniting with Rangan public. The press ought to be hired for the announcement of their choice with its reason with the summarization of the policy of IKEA on the use labour of child. She ought to report all the entire situation of the problem emerged and make sure that all the providers are strictly following the rules of the contract. , if any of the supplier discovered in compliance to exploitation of the any of the agreement rule offering labour of child ought to be fired.


In amount, the company can preserve its track record in the market and in some way can bear the loss produced by one supplier. With the steady track record in the market, Penn Warranty Corporation Case Study Solution will definitely conceal its monetary crisis within a short amount of time.
Vrio Analysis
Strategy Relating to IKEA's Operations in India

IKEA strategy is essentially focus on long term relationship with its suppliers instead of short term. This long term technique assists IKEA in getting competitive and trusted provider source. For long term relationship they used to assist their supplier to make complete use of their capacity. For example, they asked suppliers to offer services and items besides their core services and products. The same technique that was used by IKEA in Poland could be obtained.( Harapiak, 2013) The strategy was to outsource production of furnishings and not produce by its own. IKEA likewise requires to ensure that they involve public through its marketing actions which must be practical in understanding IKEA's intents.

Their objectives must also be validating company's policy. Their actions ought to also be according to Kamprad's view i.e. "produce a better everyday life for lots of people". They think that they can achieve this objective by offering highest products with low cost. At earlier time IKEA had no focus on social and ecological concerns which likewise contains child labor they utilized to focus on only one method i.e. offering economical and quality items to customers. So as time passed they required to include other worths too to their focus. That enhanced focus could assist IKEA in enhancing its credibility towards its customers. The brand-new focus consisted of the perspective "in the very best interest of the kid". So for that function it requires to be make certain that engagements in India would be satisfying the required purpose too i.e. they did not engage any activity which includes kid labor. Bulk of population in India is below poverty line so there is culture of kid labor and also kid loan. Parents utilized to enable their children to operate in compensation with cash. Terminating operations from India would not make sure service to kid labor however likewise negative credibility would be built that IKEA is not taking any reliable action to resolve basic problem i.e. child labor.

If Penn Warranty Corporation Case Study Analysis did not take any possible step to fix problem of child labor then it would result in loss of sales and IKEA's value too. For a company like IKEA reputation loss is big loss because value of company also based on it and also there would be decrease in revenues and goodwill if there is any track record loss.

If IKEA think about only sales figure then getting out from Indian market is more effective. Due to the fact that sales from Indian market just contributes little part to IKEA's revenues. In an economical/capitalistic view risk is more than advantages. To attain business's long term objective i.e. "to produce a better everyday life for lots of people" and "in the finest interest of the kid" it is suggested to not get out from Indian market and continue operations in Indian market with taking needed preventative measures.

Penn Warranty Corporation Case Study Solution needed to make certain that child labor is not utilized for their items. For that function IKEA requires a system that can keep track of entire procedure. That system needs to rapidly detect whenever child labor is used in any activity. Suppliers should be motivated to supply education to children so kids can find out something. For that purpose, suppliers would be having monetary problems. As provider has lack of financial resources to supply education to children, so Penn Warranty Corporation Case Study Analysis must help supplier economically and supply them financial aids and ask to offset by future shipments.

There might be one other option for this issue that IKEA might install its own production business combined with school. IKEA should run this school by itself and its auditing task should be given to any other institute like Rugman to make sure it is working properly for finest interest of kids.

Penn Warranty Corporation Case Study Help Ought To Register to Rugmark.

As IKEA has no experience concerning child labor so new staff would be required for this purpose. It needs to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to establish and keep an eye on process recommended by IKEA.

Resolving Source of Child Labor.

Penn Warranty Corporation Case Study Solution requires to deal with root cause of kid labor in order to support its long term vision. IKEA beginning executing its technique in multi ways. If it is found that provider did not take any restorative action plan then IKEA would broke agreement with that supplier and there would be no trade with that specific provider in future.

Assessment of Penn Warranty Corporation Case Solution Method.

Penn Warranty Corporation Case Study Analysis has dedication to its customers to provide high quality products with low prices. Their strategy would make full use of engaging suppliers and collaborate to solve issue of child labor. However according to my individual perception as from investors viewpoint, company is not using its resources effectively through this strategy. They would be having hard option in future from choosing that whether to increase roi for shareholders or continue involvement with social duties of Indian and UNICEF. Shareholders would be having unfavorable picture of IKEA because of less return of investment if is greatly invests for social welfare. If IKEA remained in Indian market then it would lead to greater costs for customers. Disputes of interest for society and management would be solved. When he came to know that he acquire a carpet which was woven by kid however is now getting informed by provider of IKEA, a consumer would not feel comfortable. But he would be feeling more comfortable when he familiarized that he buy a rug on somewhat greater price which was not woven through child labor.

The main problem that IKEA is facing currently is kid labor due to the fact that a German documentary maker makes documentary of a supplier of IKEA that was utilizing kid labor for production of items. It was also concluded that Penn Warranty Corporation Case Study Analysis ought to sign up Rugmart since IKEA has no any knowledge concerning kid labor and Rugmart is professional having understanding concerning concerns of kid labor. As IKEA has no experience concerning child labor so new staff would be needed for this function.