Raising Startup Capital Harvard Case Analysis

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Raising Startup Capital Case Study Solution & Analysis


IKEA is an international company in Sweden. He named the business at the age of 17 when he initiated his first mail-order business. It was named as Raising Startup Capital Case Study Help by a mix of terms relating to his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

The competitors due to declined sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories producing furniture and thus it again came up with low expenses. On the other hand, Raising Startup Capital Case Study Solution divided its shop in a number of departments like cheap cost snack bar, kids play-area, as well as a Sweden Shop for the foods making it a popular exporter of food.

The intention of the business was to sale quality products with reasonable rates with variation in products internationally based upon a vision to produce a better way of life for practically everyone. Every year, the company celebrates an anti-bureaucrat week to establish better contact between the suppliers and clients. Kamprad believed on the fact that it is only possible to make no mistake while you sleep. The idea of preparing for the future was highly motivated. In 1986, Kamprad was replaced by his Individual assistant who was an experienced person of the company.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 countries tracking down its items about 11,200. When there were eco-friendly problems emerging about IKEA's items simultaneously the issuance on the kid labor emerged. Due to this factor, Raising Startup Capital Case Study Help appeal decreased dropping the 20% of its sale in Denmark.

Key Players.

There are 2 essential players in this case one is IKEA Business and other is its suppliers. IKEA's method is to outsource its product making to suppliers. These providers are usually 3rd party and based throughout the world.


The technique of outsourcing has some problems like guidelines and regulations of these countries. Sometimes suppliers from these underdeveloped nations does not follow required standards as compare to industrialized countries. These weak rules and regulations can result in weak environment policies or child labour. There is negative impact of these issues on revenue of the company and also track record of the business. Due to the fact that the majority of the business's consumers are based in industrialized nations. These customers have high expectations from Raising Startup Capital Case Study Help in terms of great quality items with low expense. (Marianne Baxter, 2012) These clients have likewise high expectations from IKEA in aspect of social obligation. They wanted IKEA to be socially responsible and desired that it did not have any connection with child labour or any other environment problem. As IKEA got its supply of carpets mostly for under industrialized nations like India, Pakistan, Nepal. These under developed countries have unrestrained kid labour. This is main problem that IKEA is dealing with recently. The company is not controlling its suppliers effectively. Likewise underdeveloped nations permit child labour due to the fact that of poverty. Business can not depend on local government for fixing this issue. IKEA techniques likewise did not work well enough to address this issue (see Exhibition 3).

Approaching Concern of Child Labour.

IKEA method is to keep high level of social duty since it is one of the considerable catalyst in success of company. IKEA is concerned on kid labour issue and other environmental problems to support this method.( Naidu & Ramaiah, 2006) In Addition, Raising Startup Capital Case Study Solution was likewise encouraged by Swedish Save the Children company to act "in the best interest of child".

Response to German producers on Video Program:
Porter's 5 Forces Analysis
In reaction to the invite of German producers for IKEA, the invitation needs to require to be accepted. The first foremost thing to consider is that the documentary is made by a German company. However, it is not compulsory to accept the invitation and be part of the live discussion however it is of important value. As it supplies Barner to have live discussion during on-air programming. It produces a possibility to provide better explanation of their concerns about their relationship with India. Particularly, Barner can perhaps demonstrate her idea of mind with a clear justification letting people understand that for her it is more vital to be more concerned about the IKEA track record as she is only responsible for this. It is very important to get rid of the criteria of child labour but this can possibly refrained from doing by stopping organisation links with their partner business which include the pattern of child labour. This perception of Barner might assist her in maintaining IKEA clear reflection and might likewise lead to stronger relationship of the companies. It likewise provides IKEA to aware the German producers to fight against the child labour.

As the German Manufacturers had only offered IKEA to see a few of the shots from their documentary. They need to be asked for to let them view the whole movie rather of some shots which shows definitely an uncertain picture of the reality. This might be the technique of German producers to show themselves right versus the claims however leaving IKEA behind filled with doubts about their relationship with the business of India on the issue of kid labour.

On the contrary, the IKEA has actually been positively depicted about the concern of Kid labour when the problem was at first put up by the Swedish Tv. There are a set of information on kid labour by IKEA which was significantly collected by ILO and UNICEF.

As the tv market has great potential to show false news as the fact by their outstanding capability to customize any lie into a fact and makes people think on it with no doubts. For that reason, it appears quite impossible for Barnerto assess the documentary prior to the session. As the German manufacturers refused to reveal their documentary to Raising Startup Capital Case Study Solution before it is telecasted simply indicates there wicked intent of blame somebody and their relationships with IKEA possibly. There might a strong contradiction that the IKEA is fearlessly engaged with a company which uses kid as their labour and continue their relations to earn revenues with the providers while being aware of the truth.

The obligation of the mistakes taken by anyone is considered as the best source of pride.Despite of the fact that IKEA was not conscious about the growing concern over the child labour as well as the including child's as labours by the markets, the suppliers of the Raising Startup Capital Case Study Solution. Throughout the approval of agreement, IKEA began investigation versus its supplier markets around the world.

Barner can also create another reason on the ineffective responsibility over social issues. It is meaning to be involved with the social issues however has actually not taken such procedures yet. In the field of marketing, IKEA is on top with excellent ideas along with its appealing items.
Swot Analysis
The concerns of the IKEA is towards leading long term relationships with its network of distribution worldwide. IKEA is not recently associated with any of the social activities about the rights and issues of each individual working in the markets and earning them a handsome profit. In future, IKEA will plan to be part of obligation over the social issues.

Hence, it can be concluded that based on the concern for the business's credibility and share of share ought to accept the invite and present it valid ideas just in case if everything in documentary protests the IKEA. Particularly, IKEA had actually started a Foundation based on the principle of protecting rights of child labour and to offer them with free environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA concerns about the most tactical and logical method in recommendation to the child labour issue need to supply Rangan Exports with another opportunity to assist them in overcoming this issue.

IKEA needs to take some measures in order to determine of the reality. , if the proof versus the Rangan export is real hence leading it in the failure on the moral level which were outlaid by IKEA.. This clearly indicates that on IKEA, the supplier industry resulting in breach on the kid labour concern.

Consequently, IKEA deals with a vision of producing much better lifestyle for every single person which is a strong representation for the business to represent the rights of workers of Rangan Exports. The idea of child labour does not include a single company as a vast network of companies are responsible in putting it ahead. This is one of the most critical problem of social issues and it would be oppression to blame a single one.

If the management of Raising Startup Capital Case Study Help not chooses for the contract termination, this brings a danger of losing brand position and credibility. This might result in the monetary decrease state of IKEA by decreased ratio of sale, less appeal of the brand and the issues over social duties. The primary disadvantage of this replacement is the IKEA deprivation with a beneficial association and may result in the ending relations with the sources of rug by India.

This will help in maintenance of the healthy association between the supplier and the IKEA. This makes obvious for the all suppliers that IKEA is strictly versus the kid labour and genuinely condemn it. This may have a bad impact on the market reputation of IKEA by the generation of incorrect promotion.

As it is for the second time that IKEA ended up being a victim of child labour which has considerably harmed its reputation. For this purpose, Barner needs to pursue the help by ILO and UNICEF in addition to NGOs which may assist Rangan in leaving the requirement to used child labour for the rugs manufacturing. It may pick to spread out awareness among the citizens internationally about the social issues and how one's life is affected by in regards to social, and ethical worths.

Raising Startup Capital Case Study Solution by the adoption of first option, terminates its relationship with thesupplier offense. If lead to the failure then depict a bad effect on all providers by the increased power of bargaining and the offense of the policy of IKEA. Moreover, it can make a charge for the behaviour which is not fairly ideal. Therefore, Barner needs to decide of disuniting with Rangan public. Journalism must be called upon for the announcement of their choice with its factor with the summarization of the policy of IKEA on the use labour of kid. She must report all the entire situation of the concern emerged and make sure that all the suppliers are strictly following the guidelines of the contract. , if any of the provider discovered in compliance to exploitation of the any of the agreement rule offering labour of child should be fired.


In amount, the business can preserve its reputation in the market and in some way can bear the loss produced by one supplier. With the steady track record in the market, Raising Startup Capital Case Study Help will undoubtedly conceal its monetary crisis within a short time period.
Vrio Analysis
Strategy Concerning IKEA's Operations in India

IKEA method is basically focus on long term relationship with its suppliers rather than short term. This long term technique helps IKEA in getting competitive and trustworthy supplier source. For long term relationship they utilized to assist their supplier to make complete use of their capacity. For example, they asked suppliers to supply services and products other than their core products and services. The same strategy that was utilized by IKEA in Poland might be obtained.( Harapiak, 2013) The method was to contract out production of furniture and not produce by its own. IKEA likewise requires to ensure that they include public through its marketing actions which ought to be useful in understanding IKEA's intentions.

Their intents should also be justifying company's policy. Their actions must likewise be according to Kamprad's view i.e. "create a better everyday life for lots of people". They think that they can attain this goal by providing highest quality products with low cost. But at earlier time Raising Startup Capital Case Study Analysis had no focus on social and environmental problems which also consists of child labor they utilized to focus on only one technique i.e. offering budget-friendly and quality products to consumers. As time passed they required to include other values too to their focus. That enhanced focus could assist IKEA in improving its reputation towards its clients. The brand-new focus consisted of the perspective "in the very best interest of the child". For that purpose it requires to be make sure that engagements in India would be fulfilling the necessary function too i.e. they did not engage any activity which includes child labor. Majority of population in India is below poverty line so there is culture of child labor and also kid loan. Parents used to enable their kids to work in settlement with money. Discontinuing operations from India would not make sure option to kid labor however likewise negative reputation would be developed that IKEA is not taking any trustworthy action to fix fundamental concern i.e. kid labor.

There would be likewise another unfavorable impact i.e. disagreement from public. As there is common view point that huge companies are always self-centered and are interested in just producing profit and customers would be thinking that IKEA is among them. Public has common view that these business must be socially accountable to society as like they are required to be accountable to its shareholders. If IKEA did not take any possible step to resolve problem of kid labor then it would lead to loss of sales and IKEA's worth too. For a business like IKEA reputation loss is huge loss because worth of business likewise based upon it and likewise there would be decline in profits and goodwill if there is any reputation loss.

If IKEA think about just sales figure then getting out from Indian market is preferable. Because sales from Indian market only contributes little part to IKEA's profits.

IKEA required to make sure that kid labor is not used for their items. For that purpose IKEA needs a system that can keep track of entire treatment. As supplier has lack of monetary resources to provide education to kids, so IKEA ought to assist provider economically and supply them monetary aids and ask to balance out by future deliveries.

There could be another option for this issue that Raising Startup Capital Case Study Help could install its own manufacturing business integrated with school. All monetary needs of that school could be fulfilled by profits from that making business. IKEA must run this school by itself and its auditing task need to be given to any other institute like Rugman to ensure it is working properly for benefit of kids. (Usman, 2010).

Raising Startup Capital Case Study Analysis Needs To Sign up to Rugmark.

As IKEA has no experience concerning child labor so brand-new staff would be required for this purpose. It must sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to monitor and establish process recommended by IKEA.

Resolving Source of Kid Labor.

Raising Startup Capital Case Study Analysis requires to resolve root cause of child labor in order to support its long term vision. IKEA beginning performing its strategy in multi methods. If it is found that provider did not take any restorative action strategy then IKEA would broke agreement with that supplier and there would be no trade with that specific provider in future.

Examination of Raising Startup Capital Case Analysis Method.

Raising Startup Capital Case Study Analysis has dedication to its customers to supply high quality products with low costs. Their method would make complete use of engaging suppliers and collaborate to resolve problem of child labor. According to my personal perception as from investors point of view, company is not utilizing its resources effectively through this strategy. They would be having tough option in future from deciding that whether to increase return on investment for investors or continue involvement with social obligations of Indian and UNICEF. Because of less return of financial investment if is heavily invests for social welfare, investors would be having unfavorable image of IKEA. If IKEA stayed in Indian market then it would result in greater costs for consumers. Disputes of interest for society and management would be resolved. When he came to know that he purchase a rug which was woven by child but is now getting informed by provider of IKEA, a client would not feel comfortable. However he would be feeling more comfy when he came to know that he buy a rug on a little higher price which was not woven through child labor.

The primary problem that IKEA is facing presently is kid labor because a German documentary maker makes documentary of a supplier of IKEA that was using child labor for production of products. It was likewise concluded that Raising Startup Capital Case Study Help must sign up Rugmart since IKEA has no any knowledge regarding kid labor and Rugmart is expert having knowledge concerning issues of kid labor. As IKEA has no experience relating to kid labor so brand-new staff would be required for this function.