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Raising Startup Capital Case Study Solution & Analysis


Raising Startup Capital Case Study Solution is a global business in Sweden. It is primarily a home providing business established by Ingvar Kamprad in 1943. When he initiated his first mail-order company, he named the company at the age of 17. It was named as IKEA by a combination of terms relating to his personal life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He started his vision to make real by offering his some products obtained by an inexpensive source for the regional merchants by newsletter advertisement. In 1948, by the additional ad in the newsletter about the furnishings has actually matched the criteria with its rivals. It has actually resulted in renounce the items sale and start with furniture. For the consumer satisfaction and minimize the rate of returns, he deliberately opened a shop in an Almhult named area near his hometown. Later on, the small newsletter ad transformed into a catalogue.

The rivals due to decreased sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories producing furnishings and therefore it again came up with low costs. On the other hand, Raising Startup Capital Case Study Solution divided its shop in a number of departments like cheap price snack bar, kids play-area, as well as a Sweden Shop for the foods making it a popular exporter of food.

The intention of the business was to sale quality items with affordable rates with variation in items globally based on a vision to create a much better lifestyle for nearly everybody. Every year, the business celebrates an anti-bureaucrat week to develop better contact between the consumers and providers.

In the mid period of 1990s, IKEA has a broad working networking with about 70 countries tracking down its items about 11,200. When there were ecological issues developing about IKEA's items simultaneously the issuance on the child labor emerged. Due to this reason, Raising Startup Capital Case Study Help popularity reduced dropping the 20% of its sale in Denmark.

Secret Gamers.

There are two crucial gamers in this case one is IKEA Business and other is its providers. IKEA's method is to outsource its product manufacturing to suppliers. These suppliers are typically 3rd party and based throughout the world.


There is unfavorable impact of these problems on revenue of the company and likewise credibility of the business. They wanted Raising Startup Capital Case Study Solution to be socially accountable and wanted that it did not have any connection with child labour or any other environment concern. IKEA techniques likewise did not work well adequate to resolve this concern (see Exhibition 3).

Approaching Issue of Kid Labour.

IKEA technique is to maintain high level of social responsibility because it is one of the substantial catalyst in success of company. IKEA is concerned on child labour issue and other ecological problems to support this strategy.( Naidu & Ramaiah, 2006) In Addition, Raising Startup Capital Case Study Help was also encouraged by Swedish Save the Children company to act "in the finest interest of kid".

Action to German manufacturers on Video Program:

In action to the invite of German producers for IKEA, the invite ought to require to be accepted. The very first foremost thing to consider is that the documentary is made by a German business. However, it is not compulsory to accept the invitation and be part of the live discussion but it is of vital significance. As it provides Barner to have live conversation during on-air programs. It creates a probability to give better explanation of their concerns about their relationship with India. Specifically, Barner can perhaps demonstrate her thought of mind with a clear reason letting individuals understand that for her it is more vital to be more concerned about the IKEA reputation as she is just accountable for this. It is important to eradicate the requirements of child labour but this can possibly refrained from doing by stopping organisation relate to their partner business which include the pattern of child labour. This perception of Barner might assist her in preserving IKEA clear reflection and might likewise cause more powerful relationship of the companies. It likewise supplies IKEA to aware the German producers to combat versus the child labour.

As the German Producers had actually just used IKEA to view some of the shots from their documentary. They should be requested to let them enjoy the entire motion picture instead of some shots which shows definitely an uncertain image of the truth. This might be the strategy of German manufacturers to prove themselves right versus the accusation but leaving IKEA behind full of doubts about their relationship with the companies of India on the concern of child labour.

On the contrary, the IKEA has been positively portrayed about the concern of Kid labour when the issue was at first put up by the Swedish Television. There are a set of details on child labour by IKEA which was substantially gathered by ILO and UNICEF.

As the tv industry has terrific possible to show false news as the reality by their excellent ability to customize any lie into a truth and makes people think on it with no doubts. It appears rather difficult for Barnerto examine the documentary prior to the session. As the German producers refused to reveal their documentary to Raising Startup Capital Case Study Analysis prior to it is telecasted merely shows there wicked intent of blame someone and their relationships with IKEA possibly. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to earn incomes with the providers while knowing the fact.

Furthermore, Barner has a strong point of justification which is their philosophical statement i.e. everyone makes mistakes but one takes its duty. The obligation of the errors taken by anyone is considered as the very best source of pride.Despite of the fact that Raising Startup Capital Case Study Analysis was not conscious about the growing issue over the child labour in addition to the including kid's as labours by the industries, the suppliers of the IKEA. Throughout the acceptance of agreement, IKEA started investigation against its supplier markets all over the world. The management of IKEA is not scared of accepting its errors if displayed in the documentary by German manufacturers. It will accept its mistake and take measure to put it right once again.

Barner can also develop another justification on the ineffective duty over social issues. It is planning to be included with the social issues however has not taken such procedures yet. In the field of marketing, IKEA is on leading with outstanding concepts along with its appealing items.

The concerns of the IKEA is towards leading long term relationships with its network of distribution worldwide. IKEA is not recently associated with any of the social activities about the rights and issues of each specific working in the markets and earning them a handsome profit. In future, IKEA will prepare to be part of responsibility over the social issues.

It can be concluded that as per the issue for the company's credibility and share of share need to accept the invite and present it valid ideas just in case if everything in documentary is against the Raising Startup Capital Case Study Analysis. Specifically, IKEA had actually begun a Foundation based on the concept of securing rights of child labour and to offer them with totally free environment to educate themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA concerns about the most reasonable and tactical method in referral to the child labour issue must supply Rangan Exports with another possibility to assist them in overcoming this problem.

IKEA requires to take some measures in order to figure out of the reality. , if the evidence against the Rangan export is real hence leading it in the failure on the ethical level which were outlaid by IKEA.. This clearly shows that on IKEA, the supplier market resulting in breach on the child labour concern.

Subsequently, IKEA deals with a vision of developing better lifestyle for each person which is a strong representation for the enterprises to represent the rights of workers of Rangan Exports. The principle of kid labour does not include a single business as a large network of business are accountable in putting it ahead. This is among the most important problem of social concerns and it would be oppression to blame a single one.

Barner can think about 2 options to fix this concern. In the beginning, either termination of the contract with the Rangan Expors on the basis of including kid labour to work after the examinations to be sure about the truth. This brings a danger of losing brand name position and track record if the management of IKEA not decides for the agreement termination. This may result in the monetary decline state of IKEA by reduced ratio of sale, less appeal of the brand and the concerns over social obligations. As it is undoubtedly not supported by the occupants if any nation to include child labour. This substitute is reputable and legal with the policy of IKEA. The main downside of this substitute is the IKEA deprivation with a beneficial association and might result in the terminating relations with the sources of carpet by India.

This will help in maintenance of the healthy association in between the supplier and the IKEA. This makes obvious for the all providers that IKEA is strictly against the kid labour and truly condemn it. This may have a bad impact on the market track record of IKEA by the generation of incorrect publicity.

As it is for the 2nd time that IKEA became a victim of kid labour which has greatly damaged its track record. For this purpose, Barner needs to pursue the assistance by ILO and UNICEF in addition to NGOs which may assist Rangan in leaving the requirement to used kid labour for the rugs production. It may pick to spread awareness amongst the locals worldwide about the social concerns and how one's life is influenced by in regards to social, and ethical worths.

Raising Startup Capital Case Study Solution by the adoption of very first alternative, terminates its relationship with thesupplier infraction. If lead to the failure then depict a bad influence on all suppliers by the increased power of bargaining and the offense of the policy of IKEA. It can make a charge for the behaviour which is not morally. Therefore, Barner should make the decision of disuniting with Rangan public. The press must be called upon for the statement of their choice with its factor with the summarization of the policy of IKEA on the use labour of child. She must report all the entire situation of the problem emerged and be sure that all the providers are strictly following the rules of the agreement. , if any of the supplier found in compliance to exploitation of the any of the agreement guideline offering labour of child need to be fired.


In sum, the business can keep its reputation in the market and somehow can bear the loss created by one provider. With the steady credibility in the market, Raising Startup Capital Case Study Analysis will surely cover its financial crisis within a brief time period.

Strategy Regarding IKEA's Operations in India

Raising Startup Capital Case Study Solution strategy is essentially focus on long term relationship with its providers rather than brief term. The same method that was used by IKEA in Poland might be obtained. IKEA likewise requires to make sure that they involve public through its marketing actions which must be practical in comprehending IKEA's intents.

Their objectives must also be justifying company's policy. Their actions need to likewise be according to Kamprad's view i.e. "develop a much better everyday life for many people". They believe that they can accomplish this goal by providing highest quality products with low expense. At earlier time IKEA had no focus on environmental and social problems which also contains kid labor they utilized to focus on only one technique i.e. providing economical and quality items to customers. As time passed they required to consist of other values too to their focus. That enhanced focus could assist IKEA in enhancing its credibility towards its consumers. The brand-new focus included the perspective "in the very best interest of the kid". For that purpose it requires to be make sure that engagements in India would be satisfying the required purpose too i.e. they did not engage any activity which consists of kid labor. Bulk of population in India is listed below hardship line so there is culture of child labor and also kid loan. Parents utilized to permit their children to work in settlement with money. Ceasing operations from India would not ensure solution to child labor however likewise unfavorable credibility would be developed that IKEA is not taking any reputable action to resolve fundamental concern i.e. child labor.

If Raising Startup Capital Case Study Solution did not take any possible action to solve issue of kid labor then it would result in loss of sales and IKEA's value too. For a company like IKEA credibility loss is big loss since worth of business likewise based on it and also there would be decrease in profits and goodwill if there is any track record loss.

If IKEA consider only sales figure then getting out from Indian market is more suitable. Since sales from Indian market only contributes little part to IKEA's revenues.

Raising Startup Capital Case Study Analysis needed to make certain that kid labor is not used for their products. So for that function IKEA requires a system that can keep track of whole treatment. That system must rapidly spot whenever kid labor is used in any activity. Providers should be motivated to provide education to kids so children can find out something. For that function, suppliers would be having monetary issues. As supplier has absence of funds to supply education to kids, so Raising Startup Capital Case Study Solution needs to help provider financially and provide them financial aids and ask to balance out by future deliveries.

There might be another service for this problem that Raising Startup Capital Case Study Analysis might install its own manufacturing company combined with school. All financial needs of that school could be satisfied by profits from that producing company. IKEA needs to run this school by itself and its auditing task need to be provided to any other institute like Rugman to make sure it is working effectively for best interest of kids. (Usman, 2010).

Raising Startup Capital Case Study Analysis Must Register to Rugmark.

As IKEA has no experience regarding child labor so brand-new personnel would be required for this function. It ought to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to develop and monitor procedure recommended by IKEA.

Handling Root Cause of Kid Labor.

Raising Startup Capital Case Study Solution requires to solve root cause of kid labor in order to support its long term vision. IKEA starting executing its technique in multi methods. If it is discovered that supplier did not take any restorative action strategy then IKEA would broke agreement with that provider and there would be no trade with that specific provider in future.

Examination of Raising Startup Capital Case Help Strategy.

Raising Startup Capital Case Study Help has commitment to its clients to offer high quality products with low costs. Their method would make complete usage of engaging suppliers and collaborate to deal with problem of kid labor. According to my individual perception as from shareholders point of view, company is not utilizing its resources efficiently through this strategy. They would be having tough option in future from deciding that whether to increase return on investment for investors or continue participation with social obligations of Indian and UNICEF. Because of less return of investment if is heavily invests for social welfare, investors would be having unfavorable image of IKEA. Then it would result in greater expenses for customers, if Raising Startup Capital Case Study Help stayed in Indian market. Conflicts of interest for society and management would be dealt with. When he came to know that he acquire a carpet which was woven by kid but is now getting informed by provider of IKEA, a consumer would not feel comfortable. However he would be feeling more comfortable when he familiarized that he purchase a rug on a little higher price which was not woven through kid labor.


It can be concluded from analysis that IKEA had actually been dealing with problem in under developed nations because guidelines and regulations of under developed nations are different from establish nations. Since a German documentary maker makes documentary of a supplier of IKEA that was utilizing kid labor for production of items, the primary problem that IKEA is dealing with currently is child labor. Due to the fact that in this method they would be having opportunity to safeguard and discuss their case to public, it is concluded that Raising Startup Capital Case Study Help ought to accept invitation to live conversation. It was likewise concluded that IKEA ought to register Rugmart due to the fact that IKEA has no any understanding concerning kid labor and Rugmart is professional having knowledge concerning concerns of child labor. As IKEA has no experience concerning child labor so new staff would be needed for this purpose. The method that is suggested for child labor is that there ought to be partnership with suppliers and motivate providers to perform programs for kid welfare and education. As providers had absence of resources so they must be offered financial aid and asked to offset by future orders. This method would make full usage of engaging suppliers and work together to fix concern of kid labor.