Red Star Furniture Group Co Ltd Harvard Case Help

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Red Star Furniture Group Co Ltd Case Study Solution and Analysis


Red Star Furniture Group Co Ltd Case Study Solution is a worldwide company in Sweden. It is generally a house providing company established by Ingvar Kamprad in 1943. He called the company at the age of 17 when he initiated his very first mail-order company. It was called as IKEA by a combination of terms associating with his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He started his vision to make real by selling his some goods procured by a low-cost source for the local sellers by newsletter advertisement. In 1948, by the extra ad in the newsletter about the furnishings has matched the criteria with its competitors. It has resulted in renounce the items sale and begin with furnishings. For the consumer complete satisfaction and reduce the rate of returns, he intentionally opened a store in an Almhult named area near his hometown. In the future, the little newsletter ad changed into a brochure.

Because 1950 to late 1990s, it has made significant progress in both the earnings along with in expanding of business. Initially, it had one store while in the late 1990s it has more than 100 stores residing in several nations( see Exhibition 1). The business was growing so well in competitors with leading competitors in the market. The rivals due to decreased sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a number of the factories manufacturing furniture and therefore it once again created low expenses. On the other hand, Red Star Furniture Group Co Ltd Case Study divided its store in a number of departments like cheap price cafeteria, kids play-area, in addition to a Sweden Purchase the foods making it a popular exporter of food. Over a duration of time, the item range was broadened ranging from carpets, floor coverings, lights to numerous product line needed in furnishing home.

The intention of the company was to sale quality products with reasonable prices with variation in products worldwide based upon a vision to create a better lifestyle for practically everyone. Every year, the company commemorates an anti-bureaucrat week to develop better contact between the customers and providers. Kamprad believed on the fact that it is only possible to make no mistake while you sleep. The concept of preparing for the future was extremely encouraged. In 1986, Kamprad was replaced by his Personal assistant who was an experienced person of the business.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working connecting with about 70 nations tracking down its items about 11,200. It dealt with nearly a bigger variety of suppliers around 2300 worldwide (see Display 2). When there were environmental concerns arising about IKEA's items all at once the issuance on the child labor emerged. This has led the company to deal with the challenging situation in the maintenance of their relation with suppliers. Due to this reason, IKEA's appeal reduced dropping the 20% of its sale in Denmark. .

Secret Players.

There are 2 crucial players in this case one is IKEA Company and other is its suppliers. IKEA's strategy is to outsource its item producing to providers. These suppliers are typically third party and based throughout the world.


There is negative effect of these concerns on revenue of the company and also credibility of the company. They wanted Red Star Furniture Group Co Ltd Case Study Solution to be socially accountable and wanted that it did not have any connection with child labour or any other environment concern. IKEA techniques likewise did not work well sufficient to address this concern (see Display 3).

Approaching Problem of Kid Labour.

IKEA method is to preserve high level of social responsibility because it is one of the substantial driver in success of business. IKEA is worried on kid labour concern and other environmental problems to support this strategy.( Naidu & Ramaiah, 2006) Furthermore, Red Star Furniture Group Co Ltd Case Study Solution was likewise encouraged by Swedish Conserve the Children organization to act "in the finest interest of child".

Action to German producers on Video Program:
Porter's 5 Forces Analysis
In response to the invitation of German manufacturers for IKEA, the invitation should require to be accepted. The very first primary thing to consider is that the documentary is made by a German business. It is not necessary to accept the invite and be part of the live discussion but it is of vital value. As it offers Barner to have live discussion throughout on-air shows. It produces a likelihood to provide much better explanation of their issues about their relationship with India. Specifically, Barner can perhaps show her idea of mind with a clear justification letting people understand that for her it is more important to be more worried about the IKEA track record as she is just responsible for this. It is important to eradicate the requirements of kid labour however this can possibly not done by stopping company relate to their partner business which include the pattern of kid labour. This understanding of Barner might help her in preserving IKEA clear reflection and might likewise lead to stronger relationship of the business. It also supplies IKEA to aware the German manufacturers to eliminate versus the child labour.

As the German Manufacturers had just provided IKEA to see a few of the shots from their documentary. They must be asked for to let them view the entire film instead of some shots which reveals certainly an uncertain image of the fact. This might be the method of German producers to show themselves right against the accusation but leaving IKEA behind filled with doubts about their relationship with the business of India on the problem of child labour.

On the contrary, the IKEA has actually been favorably represented about the concern of Child labour when the issue was initially installed by the Swedish Tv. There are a set of info on kid labour by IKEA which was substantially gathered by ILO and UNICEF. This information truly shows the exact same viewpoint as like that of the documentary makers. This will let the producers to perplex about the troublesome problem by clear representation of kid help throughout their labour at the production markets.

As the television industry has terrific prospective to reveal false news as the fact by their exceptional ability to modify any lie into a fact and makes individuals believe on it with no doubts. It appears quite difficult for Barnerto examine the documentary before the session. As the German manufacturers refused to show their documentary to Red Star Furniture Group Co Ltd Case Study Analysis prior to it is telecasted simply suggests there wicked objective of blame somebody and their relationships with IKEA potentially. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes kid as their labour and continue their relations to earn incomes with the providers while knowing the reality.

Furthermore, Barner has a strong point of justification which is their philosophical declaration i.e. everyone makes mistakes but one takes its duty. The duty of the mistakes taken by anyone is thought about as the best source of pride.Despite of the fact that Red Star Furniture Group Co Ltd Case Study Help was not mindful about the growing issue over the child labour in addition to the including kid's as labours by the industries, the providers of the IKEA. During the acceptance of contract, IKEA began investigation versus its provider industries around the world. The management of IKEA is not afraid of accepting its errors if shown in the documentary by German manufacturers. It will accept its error and take step to put it right again.

Barner can also come up with another justification on the inefficient obligation over social concerns. It is planning to be involved with the social concerns however has actually not taken such procedures yet. In the field of marketing, IKEA is on leading with excellent ideas in addition to its captivating items.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation worldwide. IKEA is not recently associated with any of the social activities about the rights and issues of each specific working in the markets and earning them a handsome revenue. In future, IKEA will prepare to be part of responsibility over the social concerns.

For this reason, it can be concluded that as per the concern for the company's track record and share of share ought to accept the invitation and present it valid thoughts only in case if whatever in documentary is against the IKEA. Particularly, IKEA had actually started a Structure based on the principle of securing rights of kid labour and to offer them with totally free environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most logical and tactical method in reference to the kid labour problem ought to provide Rangan Exports with another possibility to assist them in overcoming this predicament.

IKEA requires to take some measures in order to identify of the fact. , if the evidence against the Rangan export is true hence leading it in the failure on the moral level which were outlaid by IKEA.. This plainly suggests that on IKEA, the provider industry resulting in conflict on the kid labour problem.

Subsequently, IKEA works with a vision of creating better lifestyle for each person which is a strong representation for the enterprises to represent the rights of employees of Rangan Exports. The concept of kid labour does not include a single business as a huge network of business are accountable in putting it ahead. This is among the most vital problem of social issues and it would be oppression to blame a single one.

Barner can think about two options to fix this concern. In the beginning, either termination of the contract with the Rangan Expors on the basis of including child labour to work after the examinations to be sure about the truth. If the management of IKEA not decides for the agreement termination, this brings a hazard of losing brand position and reputation. This may lead to the financial decline state of IKEA by decreased ratio of sale, less appeal of the brand name and the concerns over social responsibilities. As it is definitely not supported by the occupants if any country to consist of kid labour. This replacement is trusted and legal with the policy of IKEA. The primary disadvantage of this alternative is the IKEA deprivation with a rewarding association and may result in the terminating relations with the sources of carpet by India.

The second option is to warn the provider market with extension of the links with a guarantee to let refrain from doing this error once again and undoubtedly hinder the child labour. This will help in maintenance of the healthy association between the supplier and the Red Star Furniture Group Co Ltd Case Study Solution. This likewise offers a chance to better teach the providers about the disadvantages of the kid labour. Nevertheless, this decision is made on the basis of IKEA's self-created policy. This makes obvious for the all suppliers that IKEA is strictly versus the kid labour and really condemn it. This might have a bad influence on the marketplace credibility of Red Star Furniture Group Co Ltd Case Study Analysis by the generation of false promotion.

As it is for the second time that IKEA ended up being a victim of kid labour which has greatly damaged its credibility. For this function, Barner ought to pursue the aid by ILO and UNICEF in addition to NGOs which might assist Rangan in escaping the need to utilized child labour for the rugs production. It may pick to spread out awareness among the locals internationally about the social issues and how one's life is influenced by in terms of social, and ethical worths.

Red Star Furniture Group Co Ltd Case Study Solution by the adoption of first alternative, terminates its relationship with thesupplier offense. If results in the failure then depict a bad impact on all providers by the increased power of bargaining and the infraction of the policy of IKEA. Moreover, it can make a charge for the behaviour which is not ethically right. Hence, Barner ought to make the decision of disuniting with Rangan public. Journalism should be called upon for the statement of their decision with its factor with the summarization of the policy of IKEA on the usage labour of child. She should report all the whole situation of the concern emerged and be sure that all the providers are strictly following the rules of the agreement. , if any of the provider discovered in compliance to exploitation of the any of the contract guideline offering labour of child must be fired.


In sum, the business can maintain its credibility in the market and in some way can bear the loss produced by one provider. With the steady track record in the market, Red Star Furniture Group Co Ltd Case Study Analysis will certainly cover its monetary crisis within a short amount of time.
Vrio Analysis
Technique Regarding IKEA's Operations in India

Red Star Furniture Group Co Ltd Case Study Help method is essentially focus on long term relationship with its suppliers rather than short term. The very same strategy that was utilized by IKEA in Poland could be obtained. IKEA also requires to make sure that they involve public through its marketing actions which need to be helpful in understanding IKEA's intentions.

At earlier time IKEA had no focus on environmental and social issues which also includes kid labor they utilized to focus on only one strategy i.e. offering inexpensive and quality items to consumers. That enhanced focus might assist Red Star Furniture Group Co Ltd Case Study Analysis in enhancing its credibility towards its consumers. Discontinuing operations from India would not make sure solution to kid labor but likewise negative reputation would be developed that IKEA is not taking any reputable action to solve fundamental issue i.e. kid labor.

If Red Star Furniture Group Co Ltd Case Study Analysis did not take any possible action to solve problem of kid labor then it would result in loss of sales and IKEA's value too. For a company like IKEA credibility loss is huge loss because value of company likewise based on it and also there would be decline in revenues and goodwill if there is any reputation loss.

If IKEA think about just sales figure then getting out from Indian market is more effective. Since sales from Indian market only contributes small portion to IKEA's revenues. In an economical/capitalistic view risk is more than benefits. To attain business's long term goal i.e. "to produce a much better daily life for many people" and "in the best interest of the kid" it is recommended to not get out from Indian market and continue operations in Indian market with taking necessary preventative measures.

Red Star Furniture Group Co Ltd Case Study Analysis needed to make sure that kid labor is not utilized for their items. So for that purpose IKEA requires a system that can monitor entire procedure. That system should rapidly spot whenever kid labor is utilized in any activity. Suppliers need to be encouraged to supply education to children so children can discover something. For that function, providers would be having monetary concerns. As supplier has lack of financial resources to provide education to children, so Red Star Furniture Group Co Ltd Case Study Analysis ought to assist supplier economically and offer them financial aids and ask to offset by future deliveries.

There might be one other service for this problem that IKEA might install its own manufacturing company integrated with school. IKEA must run this school by itself and its auditing job need to be provided to any other institute like Rugman to make sure it is working effectively for finest interest of children.

Red Star Furniture Group Co Ltd Case Study Solution Should Sign up to Rugmark.

As IKEA has no experience concerning child labor so brand-new staff would be needed for this purpose. It ought to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to establish and monitor process suggested by IKEA.

Resolving Origin of Kid Labor.

IKEA requires to fix root cause of kid labor in order to support its long term vision. For that function child welfare and education needs to be promoted. There need to be partnership with providers and motivate suppliers to perform programs for child welfare and education. As providers had lack of resources so they should be provided financial aid and asked then to offset by future orders. This is long term method not short-term service. (Martin, 2013) So it might not be performed by IKEA alone. Red Star Furniture Group Co Ltd Case Study Solution starting executing its strategy in multi ways. There was collaboration in between UNICEF and IKEA. The purpose of this partnership was to offer education to all kids who are working in carpet producing cluster. For example some alternative learning centres were established for those kids who were not permitted to get education from public schools. Neighborhood welfare was also promoted through this program. In addition to this partnership they also partnered with their suppliers in order to create option for problem of kid labor. There was program developed with provider. The substantial quality of program was audit of providers on regular basis. If there was any kid labor found throughout audit, restorative action strategy would be needed. In corrective action plan child labor is required to be eliminated and provider is needed to make up for well-being and education of that child. There would be correct follow up from IKEA to make sure that in genuine required restorative action strategy is implicated. However if it is found that provider did not take any corrective action plan then IKEA would broke contract with that supplier and there would be no trade with that specific supplier in future.

Evaluation of Red Star Furniture Group Co Ltd Case Help Strategy.

IKEA has commitment to its consumers to supply high quality products with low rates. If IKEA stayed in Indian market then it would result in greater expenses for consumers. A client would not feel comfortable when he came to know that he acquire a carpet which was woven by kid but is now getting educated by supplier of Red Star Furniture Group Co Ltd Case Study Solution.

Because rules and regulations of under industrialized countries are different from develop countries, it can be concluded from analysis that Red Star Furniture Group Co Ltd Case Study Solution had been dealing with issue in under developed nations. The main problem that IKEA is facing presently is child labor due to the fact that a German documentary maker makes documentary of a provider of IKEA that was using child labor for production of items. It is concluded that IKEA should accept invitation to live discussion since in this method they would be having chance to safeguard and discuss their case to public. Due to the fact that IKEA has no any knowledge regarding child labor and Rugmart is professional having knowledge regarding concerns of child labor, it was also concluded that IKEA ought to sign up Rugmart. As IKEA has no experience relating to kid labor so new personnel would be needed for this purpose. The method that is recommended for child labor is that there must be collaboration with suppliers and encourage providers to carry out programs for kid welfare and education. As suppliers had absence of resources so they ought to be supplied financial aid and inquired to offset by future orders. This strategy would make complete usage of engaging suppliers and collaborate to deal with concern of kid labor.