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Reduce Product Counterfeiting An Integrated Approach Case Study Solution & Analysis


IKEA is a global company in Sweden. He called the company at the age of 17 when he started his very first mail-order business. It was called as Reduce Product Counterfeiting An Integrated Approach Case Study Analysis by a combination of terms relating to his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Since 1950 to late 1990s, it has made tremendous progress in both the earnings in addition to in broadening of the business. Initially, it had one shop while in the late 1990s it has more than 100 stores residing in numerous nations( see Exhibition 1). The company was growing so well in competitors with leading competitors in the market. The competitors due to declined sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories producing furnishings and thus it once again developed low expenses. On the other hand, Reduce Product Counterfeiting An Integrated Approach Case Study divided its shop in a variety of departments like low-cost price snack bar, kids play-area, along with a Sweden Buy the cuisines making it a popular exporter of food. However, over a period of time, the product variety was broadened ranging from carpets, floorings, lamps to various product line needed in providing house.

The intention of the business was to sale quality items with affordable prices with variation in items worldwide based on a vision to develop a much better way of life for almost everybody. Every year, the company commemorates an anti-bureaucrat week to develop better contact in between the consumers and suppliers. Kamprad thought on the truth that it is only possible to make no mistake while you sleep. The idea of preparing for the future was extremely motivated. In 1986, Kamprad was replaced by his Personal assistant who was a knowledgeable individual of the company.

In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations tracking down its items about 11,200. When there were eco-friendly problems emerging about IKEA's items simultaneously the issuance on the child labor emerged. Due to this reason, Reduce Product Counterfeiting An Integrated Approach Case Study Solution popularity decreased dropping the 20% of its sale in Denmark.

Key Players.

There are two key players in this case one is IKEA Business and other is its suppliers. IKEA's technique is to outsource its item producing to suppliers. These providers are typically third party and based throughout the world.


The technique of outsourcing has some problems like rules and regulations of these countries. In some cases suppliers from these underdeveloped nations does not follow required requirements as compare to developed nations. These weak guidelines and regulations can result in weak environment policies or kid labour. There is unfavorable impact of these concerns on income of the company and also reputation of the company. Due to the fact that most of the company's clients are based in industrialized nations. These consumers have high expectations from Reduce Product Counterfeiting An Integrated Approach Case Study Help in regards to good quality products with low cost. (Marianne Baxter, 2012) These consumers have likewise high expectations from IKEA in aspect of social duty. They desired IKEA to be socially responsible and desired that it did not have any connection with child labour or any other environment problem. As IKEA got its supply of carpets primarily for under developed countries like India, Pakistan, Nepal. These under industrialized countries have uncontrolled child labour. So this is primary issue that IKEA is facing just recently. The company is not managing its suppliers efficiently. Underdeveloped nations permit child labour since of hardship. So company can not depend on city government for solving this problem. IKEA methods likewise did not work well adequate to resolve this issue (see Exhibit 3).

Approaching Issue of Child Labour.

Due to the fact that it is one of the significant driver in success of company, IKEA method is to maintain high level of social responsibility. Reduce Product Counterfeiting An Integrated Approach Case Study Solution is concerned on child labour issue and other ecological concerns to support this technique. There was element of social responsibility which was engrained in the culture of IKEA's founder Ingvar Kamprad (Display 2). People from India had conflicting views concerning child labour and social responsibility. According to Indian people child labour is not bad if it is allowed by parents or if children are working under supervision of their moms and dads. There prevails practice of kid operate in India and government is also unwinded over this matter if it is unbounded child labour or if their parents are agreed and allowed their children to work. Children are likewise permitted to work in craft markets to make certain that skills from earlier generation are not lost.( Naidu & Ramaiah, 2006) Furthermore, IKEA was likewise motivated by Swedish Save the Kid company to act "in the very best interest of kid".( Odenbring, 2018) According to this they would be doing only that work which is in the very best interest of children. They would not be involved in any deal in which child labour is utilized or there is any possibility of environment problem. Most of the households would be lacking crucial source of income since they rely of child labour. Their fundamental costs like food, clothing are pleased through their working of kid.( Duflo, 2006) Also laws are not rigorous adequate to resolve problems of environment or social concerns like kid labour so companies need to worry whether it is proper to conduct organisation in India or not. They required to make certain that their business does not take part in any activity which is against social obligation. The choice needs to be taken by also incorporating approach of social responsibility from the perspective of consumer not from perspective of suppliers. Consumers should not be having doubt their company is engaged in any unwanted activity. There could be unfavorable result if requirements regarding social responsibility from consumer point of view are not followed. There was case occurred in 1980's. IKEA had failed to satisfy required requirements on formaldehyde for a few of its products. In that case IKEA had actually lost its revenues by 20% in Denmark. Due to the fact that business's track record in the eyes of customers had actually decreased. In 1992 there was also loss of around $6 to $7 million. This loss was resulted from discontinuation of a popular bookcase series since it was not according to required level of formaldehyde. This also damage company's reputation significantly.

Response to German producers on Video Program:

In response to the invitation of German producers for IKEA, the invite ought to require to be accepted. Particularly, Barner can possibly show her thought of mind with a clear validation letting individuals know that for her it is more important to be more concerned about the IKEA track record as she is just responsible for this. It also offers Reduce Product Counterfeiting An Integrated Approach Case Study Solution to mindful the German manufacturers to fight against the child labour.

As the German Manufacturers had only used IKEA to see a few of the shots from their documentary. They need to be requested to let them view the entire film instead of some shots which reveals certainly an unclear picture of the truth. This might be the strategy of German producers to prove themselves right versus the accusation but leaving IKEA behind filled with doubts about their relationship with the companies of India on the issue of child labour.

On the contrary, the IKEA has been favorably depicted about the concern of Child labour when the problem was initially installed by the Swedish Television. There are a set of info on child labour by IKEA which was substantially gathered by ILO and UNICEF. This information genuinely demonstrates the same perspective as same as that of the documentary makers. This will let the producers to perplex about the bothersome concern by clear representation of child aid throughout their labour at the production industries.

As the German producers declined to show their documentary to IKEA prior to it is telecasted simply shows there wicked intent of point the finger at somebody and their relationships with IKEA potentially. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes kid as their labour and continue their relations to earn incomes with the providers while being mindful of the truth.

Moreover, Barner has a strength of justification which is their philosophical declaration i.e. everyone makes mistakes however one takes its duty. The obligation of the errors taken by anybody is considered as the best source of pride.Despite of the fact that Reduce Product Counterfeiting An Integrated Approach Case Study Help was not conscious about the growing issue over the kid labour in addition to the including kid's as labours by the industries, the suppliers of the IKEA. During the acceptance of contract, IKEA began examination against its provider industries around the globe. The management of IKEA is not afraid of accepting its errors if shown in the documentary by German producers. It will accept its mistake and take procedure to put it right again.

Barner can also create another reason on the inefficient obligation over social issues. It is planning to be included with the social issues but has actually not taken such measures. In the field of marketing, IKEA is on leading with excellent concepts in addition to its attractive items.

The concerns of the IKEA is towards leading long term relationships with its network of circulation globally. IKEA is not just recently involved in any of the social activities about the rights and concerns of each individual working in the markets and making them a handsome revenue. In future, IKEA will plan to be part of obligation over the social concerns.

Hence, it can be concluded that according to the issue for the company's credibility and share of share ought to accept the invitation and present it valid ideas only in case if everything in documentary protests the IKEA. Specifically, IKEA had actually started a Structure based on the principle of safeguarding rights of child labour and to offer them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most strategic and rational technique in referral to the child labour problem ought to supply Rangan Exports with another opportunity to help them in overcoming this predicament.

IKEA requires to take some measures in order to figure out of the truth. If the proof versus the Rangan export is true therefore leading it in the failure on the moral level which were outlaid by Reduce Product Counterfeiting An Integrated Approach Case Study Analysis. This clearly suggests that on IKEA, the provider market leading to contravention on the kid labour concern.

Subsequently, IKEA deals with a vision of developing better way of life for every single person which is a strong representation for the enterprises to stand for the rights of employees of Rangan Exports. The principle of child labour does not involve a single company as a large network of business are responsible in putting it ahead. This is one of the most important issue of social concerns and it would be oppression to blame a single one.

If the management of Reduce Product Counterfeiting An Integrated Approach Case Study Analysis not decides for the agreement termination, this brings a risk of losing brand position and track record. This may result in the monetary decrease state of IKEA by decreased ratio of sale, less appeal of the brand name and the concerns over social duties. The primary downside of this substitute is the IKEA deprivation with a worthwhile association and may result in the terminating relations with the sources of carpet by India.

The 2nd alternative is to caution the supplier market with extension of the links with a pledge to let not do this error again and surely prevent the child labour. This will help in upkeep of the healthy association between the provider and the Reduce Product Counterfeiting An Integrated Approach Case Study Solution. This likewise supplies a chance to much better teach the providers about the disadvantages of the kid labour. However, this decision is made on the basis of IKEA's self-created policy. This makes obvious for the all suppliers that IKEA is strictly versus the kid labour and truly condemn it. This may have a bad impact on the market track record of Reduce Product Counterfeiting An Integrated Approach Case Study Solution by the generation of false publicity.

As it is for the 2nd time that IKEA ended up being a victim of child labour which has actually greatly harmed its reputation. For this function, Barner should pursue the assistance by ILO and UNICEF in addition to NGOs which might assist Rangan in leaving the need to used child labour for the rugs manufacturing. It might select to spread awareness among the residents worldwide about the social concerns and how one's life is affected by in terms of social, and ethical worths.

Reduce Product Counterfeiting An Integrated Approach Case Study Analysis by the adoption of first option, ends its relationship with thesupplier infraction. If results in the failure then represent a bad impact on all providers by the increased power of bargaining and the offense of the policy of IKEA. Moreover, it can make a charge for the behaviour which is not ethically ideal. Thus, Barner needs to decide of disuniting with Rangan public. Journalism must be called upon for the announcement of their decision with its reason with the summarization of the policy of IKEA on the use labour of kid. She should report all the entire circumstance of the concern emerged and make certain that all the providers are strictly following the guidelines of the agreement. , if any of the supplier discovered in compliance to exploitation of the any of the contract guideline offering labour of kid ought to be fired.


In amount, the company can maintain its track record in the market and in some way can bear the loss developed by one provider. With the stable credibility in the market, Reduce Product Counterfeiting An Integrated Approach Case Study Analysis will undoubtedly conceal its financial crisis within a brief amount of time.

Method Regarding IKEA's Operations in India

Reduce Product Counterfeiting An Integrated Approach Case Study Solution technique is basically focus on long term relationship with its suppliers rather than short term. The same technique that was used by IKEA in Poland could be obtained. IKEA also needs to make sure that they involve public through its marketing actions which must be helpful in comprehending IKEA's intentions.

Their intents ought to likewise be validating company's policy. Their actions should also be according to Kamprad's view i.e. "produce a much better daily life for many people". They think that they can achieve this goal by providing highest quality items with low expense. However at earlier time Reduce Product Counterfeiting An Integrated Approach Case Study Help had no focus on environmental and social concerns which also consists of kid labor they utilized to focus on just one method i.e. offering budget friendly and quality products to consumers. As time passed they needed to include other values too to their focus. That enhanced focus could help IKEA in enhancing its reputation towards its clients. The brand-new focus included the perspective "in the best interest of the kid". For that purpose it needs to be make sure that engagements in India would be satisfying the necessary purpose too i.e. they did not engage any activity which includes child labor. Majority of population in India is below poverty line so there is culture of kid labor and likewise kid loan. Moms and dads used to enable their children to operate in compensation with money. Ceasing operations from India would not guarantee option to child labor however likewise negative reputation would be built that IKEA is not taking any trusted action to fix standard concern i.e. child labor.

There would be likewise one other negative effect i.e. disagreement from public. As there prevails view point that big business are always self-centered and have an interest in just producing earnings and customers would be thinking that IKEA is one of them. Public has typical view that these companies should be socially accountable to society as like they are required to be accountable to its shareholders. If IKEA did not take any possible step to fix problem of child labor then it would result in loss of sales and IKEA's value too. For a company like IKEA reputation loss is substantial loss because worth of business likewise based on it and also there would be decrease in profits and goodwill if there is any reputation loss.

If IKEA think about just sales figure then getting out from Indian market is preferable. Because sales from Indian market just contributes little portion to IKEA's profits. In an economical/capitalistic view risk is more than benefits. However to attain business's long term goal i.e. "to create a better everyday life for lots of people" and "in the best interest of the kid" it is suggested to not go out from Indian market and continue operations in Indian market with taking required preventative measures.

IKEA required to make sure that kid labor is not utilized for their items. For that purpose IKEA needs a system that can monitor whole procedure. As provider has lack of financial resources to provide education to children, so IKEA must assist provider financially and provide them financial help and ask to offset by future shipments.

There could be one other service for this issue that Reduce Product Counterfeiting An Integrated Approach Case Study Analysis might install its own manufacturing business combined with school. All financial requirements of that school could be met by earnings from that manufacturing company. IKEA should run this school by itself and its auditing task ought to be offered to any other institute like Rugman to ensure it is working appropriately for benefit of kids. (Usman, 2010).

Reduce Product Counterfeiting An Integrated Approach Case Study Help Should Sign up to Rugmark.

As IKEA has no experience concerning kid labor so new staff would be required for this function. It should sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to establish and keep an eye on process suggested by IKEA.

Resolving Source of Kid Labor.

IKEA requires to deal with root cause of kid labor in order to support its long term vision. For that purpose child welfare and education requires to be promoted. There need to be partnership with suppliers and encourage suppliers to perform programs for kid well-being and education. As suppliers had lack of resources so they need to be provided financial assistance and asked then to offset by future orders. This is long term technique not short-term option. (Martin, 2013) So it might not be performed by IKEA alone. Reduce Product Counterfeiting An Integrated Approach Case Study Help starting performing its technique in multi methods. There was partnership between UNICEF and IKEA. The function of this collaboration was to offer education to all kids who are operating in carpet producing cluster. Some alternative learning centres were established for those kids who were not allowed to get education from public schools. Community well-being was also promoted through this program. In addition to this partnership they also partnered with their providers in order to develop service for issue of child labor. There was program established with supplier. The significant quality of program was audit of providers on regular basis. If there was any kid labor found during audit, corrective action strategy would be required. In restorative action strategy kid labor is required to be gotten rid of and supplier is needed to make up for well-being and education of that child. Then there would be proper follow up from IKEA to make sure that in real required restorative action plan is linked. If it is found that provider did not take any corrective action plan then IKEA would broke contract with that provider and there would be no trade with that particular provider in future.

Evaluation of Reduce Product Counterfeiting An Integrated Approach Case Analysis Method.

IKEA has commitment to its consumers to offer high quality products with low rates. If IKEA remained in Indian market then it would result in higher expenses for customers. A client would not feel comfortable when he came to know that he purchase a rug which was woven by kid however is now getting educated by supplier of Reduce Product Counterfeiting An Integrated Approach Case Study Analysis.


It can be concluded from analysis that IKEA had been facing issue in under industrialized countries since guidelines and regulations of under industrialized nations are various from develop countries. Due to the fact that a German documentary maker makes documentary of a provider of IKEA that was utilizing kid labor for production of items, the main issue that IKEA is dealing with currently is child labor. It is concluded that IKEA ought to accept invitation to live discussion due to the fact that in this method they would be having chance to safeguard and discuss their case to public. It was likewise concluded that IKEA ought to register Rugmart because IKEA has no any knowledge regarding kid labor and Rugmart is professional having knowledge relating to problems of child labor. As IKEA has no experience regarding kid labor so brand-new personnel would be needed for this function. The method that is recommended for child labor is that there should be partnership with suppliers and motivate suppliers to carry out programs for child welfare and education. As providers had lack of resources so they must be provided financial aid and asked them to balance out by future orders. This strategy would make complete use of engaging providers and collaborate to fix issue of child labor.