Royal Caribbean Cruises Ltd Safety Environment And Health Harvard Case Solution

Home >> Finance >> Royal Caribbean Cruises Ltd Safety Environment And Health

Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Solution and Analysis


Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Solution is a global business in Sweden. It is generally a house furnishing company established by Ingvar Kamprad in 1943. When he started his very first mail-order company, he named the company at the age of 17. It was named as IKEA by a mix of terms associating with his individual life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He started his vision to make true by offering his some items acquired by a cheap source for the regional merchants by newsletter ad. In 1948, by the additional ad in the newsletter about the furniture has actually matched the requirements with its rivals. It has resulted in renounce the items sale and begin with furnishings. For the client satisfaction and reduce the rate of returns, he deliberately opened a store in an Almhult called area near his home town. Later on, the small newsletter ad transformed into a brochure.

The competitors due to declined sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories making furnishings and hence it once again came up with low expenses. On the other hand, Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Analysis divided its shop in a number of departments like inexpensive cost cafeteria, children play-area, as well as a Sweden Shop for the cuisines making it a popular exporter of food.

The intention of the company was to sale quality items with affordable prices with variation in products internationally based on a vision to create a much better lifestyle for almost everyone. Every year, the business commemorates an anti-bureaucrat week to develop better contact between the consumers and suppliers. Kamprad believed on the fact that it is only possible to make no mistake while you sleep. The concept of preparing for the future was highly motivated. In 1986, Kamprad was changed by his Individual assistant who was a skilled person of the company.

In the mid period of 1990s, IKEA has a broad working networking with about 70 nations locating its items about 11,200. It dealt with practically a larger number of suppliers around 2300 worldwide (see Display 2). When there were eco-friendly issues arising about IKEA's items at the same time the issuance on the child labor emerged. This has led the company to face the difficult circumstance in the maintenance of their relation with providers. Due to this factor, IKEA's appeal decreased dropping the 20% of its sale in Denmark. .

Key Players.

There are 2 essential players in this case one is IKEA Company and other is its providers. IKEA's strategy is to outsource its product manufacturing to suppliers. These suppliers are usually third party and based throughout the world.


The method of outsourcing has some issues like rules and regulations of these nations. In some cases providers from these underdeveloped countries does not follow required requirements as compare to developed nations. So these weak guidelines and policies can lead to weak environment policies or kid labour. There is unfavorable impact of these problems on revenue of the business and also track record of the company. Since most of the business's consumers are based in industrialized nations. These consumers have high expectations from Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Analysis in terms of good quality items with low expense. (Marianne Baxter, 2012) These clients have also high expectations from IKEA in aspect of social responsibility. They wanted IKEA to be socially responsible and desired that it did not have any connection with child labour or any other environment concern. As IKEA got its supply of carpets mainly for under developed nations like India, Pakistan, Nepal. These under industrialized nations have unchecked child labour. So this is primary problem that IKEA is dealing with recently. The company is not controlling its providers effectively. Likewise underdeveloped nations enable child labour due to the fact that of poverty. Company can not depend on regional government for solving this issue. IKEA techniques likewise did not work well adequate to resolve this issue (see Exhibit 3).

Approaching Issue of Child Labour.

Due to the fact that it is one of the significant driver in success of company, IKEA technique is to preserve high level of social obligation. Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Analysis is concerned on kid labour concern and other ecological problems to support this strategy. There was factor of social obligation which was engrained in the culture of IKEA's creator Ingvar Kamprad (Exhibition 2). People from India had conflicting views concerning child labour and social obligation. According to Indian individuals child labour is okay if it is allowed by parents or if children are working under supervision of their parents. There is common practice of child work in India and government is likewise relaxed over this matter if it is unbounded child labour or if their parents are agreed and enabled their kids to work. Kids are also permitted to operate in craft industries to make certain that skills from earlier generation are not lost.( Naidu & Ramaiah, 2006) Furthermore, IKEA was also encouraged by Swedish Conserve the Kid company to act "in the very best interest of child".( Odenbring, 2018) According to this they would be doing just that work which is in the very best interest of children. They would not be associated with any deal in which kid labour is utilized or there is any possibility of environment issue. Since they are reliant of child labour, many of the households would be lacking important source of income. Their fundamental expenses like food, clothing are pleased through their working of kid.( Duflo, 2006) Likewise laws are not stringent sufficient to attend to concerns of environment or social problems like kid labour so business need to worry whether it is proper to perform business in India or not. They needed to make certain that their business does not participate in any activity which is against social duty. The decision needs to be taken by likewise incorporating philosophy of social responsibility from the viewpoint of customer not from perspective of suppliers. Customers must not be having doubt their business is participated in any unwanted activity. There could be unfavorable result if standards concerning social responsibility from consumer point of view are not followed. There was case happened in 1980's. IKEA had stopped working to satisfy necessary standards on formaldehyde for a few of its items. Because case IKEA had actually lost its profits by 20% in Denmark. Since company's reputation in the eyes of clients had declined. In 1992 there was also loss of around $6 to $7 million. This loss was resulted from discontinuation of a popular bookcase series since it was not according to needed level of formaldehyde. This likewise harm company's reputation substantially.

Action to German manufacturers on Video Program:

In action to the invite of German manufacturers for IKEA, the invite ought to need to be accepted. The first foremost thing to think about is that the documentary is made by a German business. It is not necessary to accept the invite and be part of the live discussion but it is of crucial significance. As it provides Barner to have live conversation throughout on-air programming. It produces a likelihood to provide better description of their concerns about their relationship with India. Particularly, Barner can potentially show her idea of mind with a clear justification letting individuals understand that for her it is more vital to be more concerned about the IKEA credibility as she is just responsible for this. It is essential to remove the criteria of kid labour but this can perhaps refrained from doing by stopping organisation relate to their partner business which involve the pattern of kid labour. This understanding of Barner might help her in maintaining IKEA clear reflection and might also result in more powerful relationship of the business. It also offers IKEA to aware the German manufacturers to combat versus the child labour.

As the German Producers had just used IKEA to see a few of the shots from their documentary. They should be asked for to let them view the entire movie instead of some shots which reveals certainly an uncertain image of the fact. This might be the method of German producers to show themselves right against the claims however leaving IKEA behind full of doubts about their relationship with the business of India on the issue of child labour.

On the contrary, the IKEA has been favorably depicted about the problem of Child labour when the problem was initially put up by the Swedish Television. There are a set of information on kid labour by IKEA which was significantly collected by ILO and UNICEF.

As the German producers declined to show their documentary to IKEA prior to it is telecasted just shows there evil objective of point the finger at somebody and their relationships with IKEA possibly. There may a strong contradiction that the IKEA is fearlessly engaged with a company which utilizes kid as their labour and continue their relations to earn incomes with the providers while being conscious of the reality.

The obligation of the errors taken by anybody is thought about as the best source of pride.Despite of the truth that IKEA was not mindful about the growing concern over the kid labour as well as the involving kid's as labours by the markets, the suppliers of the Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Help. During the approval of agreement, IKEA began examination against its supplier industries around the world.

Barner can likewise create another validation on the inefficient obligation over social issues. It is meaning to be included with the social issues but has actually not taken such procedures yet. In the field of marketing, IKEA is on leading with outstanding concepts along with its eye-catching products.

The concerns of the IKEA is towards leading long term relationships with its network of circulation internationally. IKEA is not just recently involved in any of the social activities about the rights and issues of each individual working in the industries and making them a good-looking earnings. In future, IKEA will prepare to be part of obligation over the social concerns.

For this reason, it can be concluded that based on the issue for the company's track record and share of share must accept the invite and present it legitimate thoughts just in case if whatever in documentary protests the IKEA. Specifically, IKEA had actually begun a Foundation based upon the concept of safeguarding rights of kid labour and to provide them with totally free environment to educate themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA concerns about the most reasonable and strategic technique in referral to the child labour issue must offer Rangan Exports with another possibility to assist them in conquering this dilemma.

IKEA requires to take some measures in order to determine of the truth. , if the proof against the Rangan export is true thus leading it in the failure on the ethical level which were outlaid by IKEA.. This plainly shows that on IKEA, the supplier market resulting in conflict on the kid labour problem.

Consequently, IKEA deals with a vision of creating much better way of life for every single person which is a strong representation for the business to stand for the rights of workers of Rangan Exports. The idea of kid labour does not include a single business as a vast network of companies are accountable in putting it ahead. This is one of the most critical concern of social concerns and it would be injustice to blame a single one.

Barner can consider two options to resolve this issue. In the beginning, either termination of the agreement with the Rangan Expors on the basis of including kid labour to work after the examinations to be sure about the fact. This brings a threat of losing brand position and track record if the management of IKEA not chooses for the agreement termination. This may lead to the monetary decline state of IKEA by reduced ratio of sale, less popularity of the brand and the concerns over social responsibilities. As it is definitely not supported by the inhabitants if any country to consist of child labour. This replacement is dependable and legal with the policy of IKEA. The primary drawback of this substitute is the IKEA deprivation with a worthwhile association and might result in the terminating relations with the sources of carpet by India.

This will assist in upkeep of the healthy association between the supplier and the IKEA. This makes apparent for the all providers that IKEA is strictly versus the kid labour and genuinely condemn it. This may have a bad impact on the market track record of IKEA by the generation of false publicity.

As it is for the 2nd time that IKEA ended up being a victim of kid labour which has considerably damaged its credibility. For this purpose, Barner must pursue the help by ILO and UNICEF in addition to NGOs which might assist Rangan in leaving the requirement to used kid labour for the rugs production. It may pick to spread out awareness amongst the residents worldwide about the social concerns and how one's life is influenced by in regards to social, and ethical worths.

IKEA by the adoption of very first alternative, ends its relationship with thesupplier infraction. If outcomes in the failure then portray a bad impact on all providers by the increased power of bargaining and the offense of the policy of IKEA. The press should be called upon for the announcement of their choice with its reason with the summarization of the policy of IKEA on the use labour of child.

In sum, the company can maintain its track record in the market and somehow can bear the loss developed by one supplier. With the steady reputation in the market, Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Solution will definitely conceal its financial crisis within a short period of time.

Strategy Regarding IKEA's Operations in India

Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Solution technique is essentially focus on long term relationship with its providers rather than brief term. The exact same technique that was used by IKEA in Poland could be obtained. IKEA likewise needs to make sure that they include public through its marketing actions which should be useful in understanding IKEA's intentions.

At earlier time IKEA had no focus on environmental and social concerns which also consists of child labor they utilized to focus on just one strategy i.e. offering budget-friendly and quality products to clients. That improved focus could assist Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Analysis in improving its credibility towards its customers. Ceasing operations from India would not ensure solution to child labor however likewise unfavorable credibility would be built that IKEA is not taking any trustworthy action to resolve standard concern i.e. kid labor.

There would be likewise another unfavorable impact i.e. disagreement from public. As there is common view point that big companies are always self-centered and have an interest in just producing earnings and customers would be thinking that IKEA is among them. Public has common view that these companies need to be socially accountable to society as like they are needed to be accountable to its investors. Then it would result in loss of sales and IKEA's worth too, if IKEA did not take any possible step to fix issue of kid labor. For a business like IKEA reputation loss is big loss due to the fact that value of business also based on it and likewise there would be decline in revenues and goodwill if there is any reputation loss.

If IKEA consider only sales figure then getting out from Indian market is more effective. Because sales from Indian market just contributes little portion to IKEA's incomes. In an economical/capitalistic view threat is more than benefits. To attain company's long term goal i.e. "to create a better daily life for lots of people" and "in the best interest of the kid" it is advised to not get out from Indian market and continue operations in Indian market with taking necessary safety measures.

IKEA required to make sure that kid labor is not utilized for their items. For that purpose IKEA needs a system that can keep an eye on whole procedure. As provider has absence of monetary resources to offer education to kids, so IKEA needs to help supplier economically and offer them monetary help and ask to offset by future shipments.

There could be another service for this issue that Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Analysis could install its own manufacturing business combined with school. All financial requirements of that school could be fulfilled by proceeds from that producing business. IKEA needs to run this school by itself and its auditing task must be provided to any other institute like Rugman to make certain it is working effectively for best interest of children. (Usman, 2010).

Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Solution Needs To Sign up to Rugmark.

As IKEA has no experience concerning kid labor so new personnel would be needed for this purpose. It ought to sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to develop and keep track of procedure recommended by IKEA.

Resolving Origin of Child Labor.

Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Analysis requires to resolve root cause of kid labor in order to support its long term vision. IKEA starting executing its strategy in multi methods. If it is discovered that supplier did not take any restorative action strategy then IKEA would broke agreement with that supplier and there would be no trade with that specific supplier in future.

Evaluation of Royal Caribbean Cruises Ltd Safety Environment And Health Case Help Technique.

Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Solution has dedication to its customers to supply high quality products with low costs. Their technique would make complete usage of engaging suppliers and work together to resolve problem of child labor. According to my individual understanding as from shareholders point of view, business is not utilizing its resources effectively through this technique. They would be having difficult option in future from deciding that whether to increase roi for shareholders or continue participation with social obligations of Indian and UNICEF. Shareholders would be having negative image of IKEA since of less return of investment if is greatly invests for social welfare. Then it would result in greater costs for consumers, if Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Analysis stayed in Indian market. Disputes of interest for society and management would be dealt with. A customer would not feel comfy when he came to know that he purchase a rug which was woven by kid however is now getting educated by provider of IKEA. However he would be feeling more comfortable when he came to know that he acquire a carpet on slightly higher price which was not woven through kid labor.


The main problem that IKEA is dealing with presently is kid labor due to the fact that a German documentary maker makes documentary of a provider of IKEA that was using kid labor for production of products. It was likewise concluded that Royal Caribbean Cruises Ltd Safety Environment And Health Case Study Solution must sign up Rugmart since IKEA has no any understanding concerning kid labor and Rugmart is expert having understanding relating to issues of child labor. As IKEA has no experience concerning kid labor so brand-new staff would be needed for this function.