Safe Water Network In India Harvard Case Solution

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Safe Water Network In India Case Study Solution & Analysis


IKEA is an international business in Sweden. He named the business at the age of 17 when he started his first mail-order company. It was called as Safe Water Network In India Case Study Solution by a combination of terms relating to his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Because 1950 to late 1990s, it has actually made incredible development in both the profits as well as in broadening of business. It had one shop while in the late 1990s it has more than 100 stores living in several nations( see Display 1). The business was growing so well in competition with leading rivals in the market. The competitors due to declined sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with much of the factories manufacturing furniture and therefore it again developed low costs. On the other hand, Safe Water Network In India Case Study divided its store in a variety of departments like inexpensive cost cafeteria, children play-area, along with a Sweden Shop for the cuisines making it a popular exporter of food. However, over an amount of time, the product range was broadened varying from carpets, floorings, lamps to various product line needed in providing home.

The intention of the business was to sale quality items with reasonable prices with variation in products globally based upon a vision to create a better way of life for almost everyone. Every year, the company commemorates an anti-bureaucrat week to develop better contact between the providers and consumers. Kamprad believed on the reality that it is only possible to make no error while you sleep. The idea of preparing for the future was highly motivated. In 1986, Kamprad was changed by his Individual assistant who was a skilled person of the business.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 nations tracking down its products about 11,200. When there were ecological concerns emerging about IKEA's items all at once the issuance on the kid labor emerged. Due to this reason, Safe Water Network In India Case Study Help appeal decreased dropping the 20% of its sale in Denmark.

Key Gamers.

There are 2 crucial players in this case one is IKEA Company and other is its providers. IKEA's strategy is to outsource its product making to suppliers. These suppliers are generally third party and based throughout the world.


The technique of outsourcing has some problems like rules and regulations of these countries. In some cases providers from these underdeveloped nations does not follow required standards as compare to developed countries. So these weak rules and policies can lead to weak environment policies or child labour. There is negative impact of these problems on profits of the business and also track record of the company. Due to the fact that the majority of the business's clients are based in industrialized countries. These consumers have high expectations from Safe Water Network In India Case Study Help in terms of excellent quality items with low expense. (Marianne Baxter, 2012) These consumers have also high expectations from IKEA in element of social obligation. They desired IKEA to be socially responsible and desired that it did not have any connection with kid labour or any other environment issue. As IKEA got its supply of carpets mostly for under developed nations like India, Pakistan, Nepal. These under developed countries have unchecked child labour. So this is main problem that IKEA is dealing with recently. The company is not managing its providers efficiently. Underdeveloped nations permit child labour due to the fact that of hardship. So business can not depend on local government for solving this concern. IKEA techniques also did not work well enough to address this problem (see Exhibit 3).

Approaching Concern of Child Labour.

Since it is one of the considerable catalyst in success of business, IKEA strategy is to maintain high level of social duty. Safe Water Network In India Case Study Solution is worried on child labour issue and other environmental concerns to support this method. There was element of social obligation which was engrained in the culture of IKEA's founder Ingvar Kamprad (Display 2). Individuals from India had conflicting views concerning kid labour and social obligation. According to Indian individuals child labour is not bad if it is permitted by moms and dads or if children are working under supervision of their parents. There is common practice of kid work in India and federal government is also unwinded over this matter if it is unbounded kid labour or if their parents are agreed and permitted their kids to work. Kids are also permitted to work in craft markets to make sure that skills from earlier generation are not lost.( Naidu & Ramaiah, 2006) In Addition, IKEA was likewise motivated by Swedish Conserve the Children company to act "in the best interest of kid".( Odenbring, 2018) According to this they would be doing just that work which remains in the very best interest of children. They would not be associated with any deal in which kid labour is utilized or there is any possibility of environment issue. Since they are dependent of child labour, many of the households would be doing not have crucial source of income. Their basic expenditures like food, clothing are satisfied through their working of child.( Duflo, 2006) Also laws are not rigorous enough to resolve concerns of environment or social concerns like kid labour so business need to fret whether it is appropriate to conduct service in India or not. They needed to make certain that their service does not take part in any activity which is against social responsibility. The decision needs to be taken by also integrating approach of social obligation from the viewpoint of customer not from viewpoint of suppliers. Customers ought to not be having doubt their business is taken part in any unwanted activity. There might be negative result if requirements regarding social responsibility from customer viewpoint are not followed. There was case occurred in 1980's. IKEA had failed to satisfy necessary requirements on formaldehyde for a few of its products. In that case IKEA had lost its revenues by 20% in Denmark. Because company's credibility in the eyes of clients had declined. In 1992 there was also loss of around $6 to $7 million. This loss was resulted from discontinuation of a popular bookcase series due to the fact that it was not according to required level of formaldehyde. This likewise harm company's reputation substantially.

Reaction to German manufacturers on Video Program:
Porter's 5 Forces Analysis
In action to the invite of German producers for IKEA, the invite needs to require to be accepted. Particularly, Barner can possibly show her idea of mind with a clear validation letting individuals know that for her it is more essential to be more worried about the IKEA track record as she is only accountable for this. It also provides Safe Water Network In India Case Study Analysis to aware the German manufacturers to battle against the kid labour.

As the German Manufacturers had actually just offered IKEA to view some of the shots from their documentary. They should be asked for to let them enjoy the whole motion picture instead of some shots which shows certainly an uncertain image of the fact. This might be the method of German producers to show themselves right against the allegation however leaving IKEA behind filled with doubts about their relationship with the companies of India on the issue of kid labour.

On the contrary, the IKEA has actually been favorably portrayed about the problem of Kid labour when the problem was initially put up by the Swedish Television. There are a set of info on child labour by IKEA which was substantially collected by ILO and UNICEF. This details genuinely shows the same viewpoint as like that of the documentary makers. This will let the producers to astonish about the problematic concern by clear representation of child aid throughout their labour at the manufacturing markets.

As the tv market has great possible to show false news as the truth by their excellent capability to customize any lie into a reality and makes individuals believe on it with no doubts. For that reason, it appears quite impossible for Barnerto evaluate the documentary prior to the session. As the German producers refused to show their documentary to Safe Water Network In India Case Study Help prior to it is telecasted merely shows there wicked intention of blame somebody and their relationships with IKEA perhaps. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which uses kid as their labour and continue their relations to earn revenues with the suppliers while knowing the reality.

The obligation of the mistakes taken by anyone is thought about as the finest source of pride.Despite of the reality that IKEA was not mindful about the growing issue over the child labour as well as the including child's as labours by the markets, the suppliers of the Safe Water Network In India Case Study Solution. Throughout the acceptance of agreement, IKEA began investigation against its supplier markets around the world.

Barner can also create another justification on the ineffective duty over social issues. It is planning to be involved with the social issues however has not taken such steps yet. In the field of marketing, IKEA is on leading with outstanding ideas as well as its eye-catching items.
Swot Analysis
The concerns of the IKEA is towards leading long term relationships with its network of distribution worldwide. IKEA is not recently associated with any of the social activities about the rights and issues of each individual working in the industries and making them a handsome earnings. In future, IKEA will prepare to be part of duty over the social concerns.

Thus, it can be concluded that according to the issue for the company's reputation and share of share must accept the invitation and present it valid ideas just in case if whatever in documentary protests the IKEA. Particularly, IKEA had begun a Structure based on the concept of protecting rights of child labour and to supply them with totally free environment to inform themselves. (Barlet, 2006).

Actions on Supply agreement with Rangan Exports:.

Under the IKEA issues about the most rational and tactical method in reference to the kid labour issue ought to provide Rangan Exports with another opportunity to help them in conquering this predicament.

IKEA needs to take some measures in order to identify of the truth. , if the evidence versus the Rangan export is real thus leading it in the failure on the ethical level which were outlaid by IKEA.. This plainly indicates that on IKEA, the provider industry resulting in breach on the child labour issue.

Subsequently, IKEA works with a vision of creating better way of life for each person which is a strong representation for the enterprises to stand for the rights of workers of Rangan Exports. The concept of child labour does not involve a single company as a vast network of business are responsible in putting it ahead. This is among the most crucial concern of social issues and it would be oppression to blame a single one.

If the management of Safe Water Network In India Case Study Solution not chooses for the contract termination, this brings a risk of losing brand name position and reputation. This may result in the financial decline state of IKEA by decreased ratio of sale, less appeal of the brand and the concerns over social responsibilities. The primary drawback of this substitute is the IKEA deprivation with a rewarding association and might result in the ending relations with the sources of rug by India.

The 2nd alternative is to warn the provider industry with extension of the relate to a pledge to let refrain from doing this error again and surely hinder the kid labour. This will help in maintenance of the healthy association between the provider and the Safe Water Network In India Case Study Analysis. This likewise offers a chance to better teach the providers about the disadvantages of the child labour. Nevertheless, this choice is made on the basis of IKEA's self-created policy. This makes obvious for the all suppliers that IKEA is strictly against the child labour and genuinely condemn it. This might have a bad impact on the market reputation of Safe Water Network In India Case Study Help by the generation of incorrect publicity.

As it is for the second time that IKEA ended up being a victim of kid labour which has actually significantly harmed its credibility. For this purpose, Barner ought to pursue the assistance by ILO and UNICEF as well as NGOs which may help Rangan in escaping the need to used child labour for the rugs manufacturing. It may pick to spread out awareness among the citizens worldwide about the social issues and how one's life is affected by in regards to social, and ethical worths.

Safe Water Network In India Case Study Analysis by the adoption of first option, ends its relationship with thesupplier infraction. If results in the failure then depict a bad impact on all suppliers by the increased power of bargaining and the offense of the policy of IKEA. Moreover, it can make a charge for the behaviour which is not ethically best. Therefore, Barner ought to make the decision of disuniting with Rangan public. The press ought to be hired for the statement of their decision with its factor with the summarization of the policy of IKEA on the usage labour of child. She must report all the entire situation of the problem emerged and make certain that all the providers are strictly following the rules of the contract. , if any of the supplier discovered in compliance to exploitation of the any of the agreement rule offering labour of kid must be fired.


In sum, the business can preserve its reputation in the market and in some way can bear the loss developed by one provider. With the stable reputation in the market, Safe Water Network In India Case Study Analysis will certainly cover up its financial crisis within a brief amount of time.
Vrio Analysis
Strategy Concerning IKEA's Operations in India

Safe Water Network In India Case Study Solution method is essentially focus on long term relationship with its providers rather than short term. The very same method that was used by IKEA in Poland could be borrowed. IKEA likewise needs to make sure that they involve public through its marketing actions which need to be helpful in understanding IKEA's intents.

Their intents must likewise be justifying company's policy. Their actions should likewise be according to Kamprad's view i.e. "develop a much better everyday life for lots of people". They believe that they can accomplish this goal by offering highest items with low cost. But at earlier time Safe Water Network In India Case Study Help had no concentrate on environmental and social concerns which also includes child labor they utilized to focus on just one method i.e. providing budget-friendly and quality items to consumers. So as time passed they needed to consist of other worths too to their focus. That improved focus might assist IKEA in enhancing its track record towards its customers. The brand-new focus included the viewpoint "in the best interest of the child". For that function it needs to be make sure that engagements in India would be fulfilling the required function too i.e. they did not engage any activity which includes child labor. Bulk of population in India is below poverty line so there is culture of kid labor and also child loan. Moms and dads utilized to allow their children to work in settlement with money. Ceasing operations from India would not make sure option to child labor however likewise negative track record would be built that IKEA is not taking any reputable action to solve basic concern i.e. kid labor.

There would be also one other negative impact i.e. difference from public. As there prevails view point that huge business are always selfish and have an interest in only creating earnings and consumers would be believing that IKEA is one of them. Public has common view that these companies need to be socially accountable to society as like they are required to be responsible to its shareholders. Then it would result in loss of sales and IKEA's value too, if IKEA did not take any possible action to fix problem of child labor. For a business like IKEA credibility loss is big loss since value of business also based on it and likewise there would be decline in revenues and goodwill if there is any reputation loss.

If IKEA consider just sales figure then getting out from Indian market is preferable. Since sales from Indian market only contributes little part to IKEA's profits.

IKEA required to make sure that kid labor is not utilized for their products. For that purpose IKEA needs a system that can keep track of whole procedure. As supplier has lack of financial resources to supply education to children, so IKEA needs to assist supplier economically and supply them financial help and ask to offset by future deliveries.

There might be one other option for this issue that IKEA might install its own production business integrated with school. IKEA should run this school by itself and its auditing job need to be offered to any other institute like Rugman to make sure it is working effectively for finest interest of children.

Safe Water Network In India Case Study Analysis Should Sign up to Rugmark.

IKEA thinks that every company has its own strengths and weak points. As IKEA has no experience regarding child labor so brand-new personnel would be required for this function. It ought to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to establish and keep an eye on process recommended by Safe Water Network In India Case Study Solution. Apart from this there should be also random monitoring from IKEA to ensure that required purpose is accomplished.

Solving Root Cause of Kid Labor.

IKEA requires to fix source of child labor in order to support its long term vision. For that function kid welfare and education requires to be promoted. There must be collaboration with providers and encourage suppliers to perform programs for child well-being and education. As providers had absence of resources so they must be provided financial aid and asked then to offset by future orders. This is long term technique not short-term solution. (Martin, 2013) So it could not be performed by IKEA alone. Safe Water Network In India Case Study Solution starting performing its technique in multi methods. There was partnership between UNICEF and IKEA. The function of this collaboration was to provide education to all children who are operating in carpet producing cluster. For example some alternative learning centres were established for those kids who were not allowed to get education from public schools. Neighborhood well-being was likewise promoted through this program. Collaboration they likewise partnered with their suppliers in order to create option for issue of child labor. There was program developed with supplier. The substantial quality of program was audit of providers on routine basis. Corrective action strategy would be needed if there was any kid labor found during audit. In restorative action strategy child labor is required to be eliminated and supplier is needed to make up for welfare and education of that kid. There would be proper follow up from IKEA to make sure that in real required restorative action plan is linked. If it is found that provider did not take any restorative action plan then IKEA would broke contract with that provider and there would be no trade with that particular supplier in future.

Assessment of Safe Water Network In India Case Help Technique.

Safe Water Network In India Case Study Help has commitment to its customers to supply high quality items with low costs. Their method would make complete usage of engaging providers and collaborate to deal with issue of child labor. According to my individual perception as from shareholders point of view, business is not using its resources effectively through this strategy. They would be having difficult option in future from choosing that whether to increase roi for investors or continue participation with social obligations of Indian and UNICEF. Due to the fact that of less return of investment if is heavily invests for social well-being, shareholders would be having negative image of IKEA. If IKEA stayed in Indian market then it would result in greater costs for consumers. Disputes of interest for society and management would be resolved. A consumer would not feel comfortable when he came to know that he purchase a carpet which was woven by kid however is now getting educated by provider of IKEA. He would be feeling more comfortable when he came to know that he acquire a rug on somewhat greater price which was not woven through child labor.

Since guidelines and policies of under developed nations are different from establish countries, it can be concluded from analysis that Safe Water Network In India Case Study Solution had been facing problem in under industrialized nations. Due to the fact that a German documentary maker makes documentary of a supplier of IKEA that was using child labor for production of products, the main issue that IKEA is facing currently is child labor. Due to the fact that in this method they would be having chance to defend and explain their case to public, it is concluded that Safe Water Network In India Case Study Analysis should accept invite to live conversation. Since IKEA has no any understanding regarding child labor and Rugmart is professional having understanding concerning problems of child labor, it was likewise concluded that IKEA must sign up Rugmart. As IKEA has no experience regarding child labor so new staff would be needed for this purpose. The strategy that is suggested for kid labor is that there ought to be collaboration with providers and motivate providers to carry out programs for kid well-being and education. As providers had absence of resources so they need to be offered financial assistance and asked to offset by future orders. This strategy would make complete usage of engaging providers and work together to fix issue of kid labor.