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The Dollar Trap Case Study Solution & Analysis


The Dollar Trap Case Study Solution is an international company in Sweden. It is mainly a home providing business founded by Ingvar Kamprad in 1943. When he started his very first mail-order business, he called the business at the age of 17. It was named as IKEA by a mix of terms connecting to his personal life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make real by offering his some goods procured by an inexpensive source for the local retailers by newsletter ad. In 1948, by the additional advertisement in the newsletter about the furnishings has actually matched the criteria with its rivals. It has actually led to renounce the products sale and start with furnishings. For the customer complete satisfaction and lower the rate of returns, he intentionally opened a shop in an Almhult called area near his home town. Later on, the small newsletter ad changed into a brochure.

Given that 1950 to late 1990s, it has made incredible progress in both the profits along with in expanding of business. It had one shop while in the late 1990s it has more than 100 stores residing in several countries( see Exhibit 1). The business was growing so well in competition with leading competitors in the market. The rivals due to decreased sale threatened the providers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a lot of the factories producing furniture and thus it once again created low expenses. On the other hand, The Dollar Trap Case Study divided its shop in a variety of departments like inexpensive price cafeteria, children play-area, as well as a Sweden Look for the cuisines making it a popular exporter of food. However, over a period of time, the product variety was expanded ranging from carpets, floorings, lights to various product line required in providing house.

The motive of the company was to sale quality items with affordable prices with variation in items worldwide based on a vision to create a better way of life for almost everyone. Every year, the company commemorates an anti-bureaucrat week to develop much better contact between the consumers and suppliers. Kamprad thought on the reality that it is only possible to make no error while you sleep. The concept of planning for the future was highly encouraged. In 1986, Kamprad was replaced by his Personal assistant who was an experienced person of the business.
Executive 0Summary
In the mid period of 1990s, IKEA has a broad working networking with about 70 nations locating its items about 11,200. It dealt with almost a bigger number of suppliers around 2300 globally (see Exhibition 2). When there were environmental issues emerging about IKEA's items concurrently the issuance on the child labor emerged. This has actually led the business to face the tough scenario in the maintenance of their relation with suppliers. Due to this factor, IKEA's appeal decreased dropping the 20% of its sale in Denmark. .

Secret Gamers.

There are two crucial gamers in this case one is IKEA Company and other is its suppliers. IKEA's technique is to outsource its item manufacturing to suppliers. These providers are generally 3rd party and based throughout the world.


The method of outsourcing has some concerns like rules and policies of these nations. In some cases suppliers from these underdeveloped nations does not follow required requirements as compare to developed nations. These weak guidelines and guidelines can result in weak environment policies or child labour. There is unfavorable impact of these issues on revenue of the business and also track record of the business. Due to the fact that most of the business's clients are based in industrialized nations. These customers have high expectations from The Dollar Trap Case Study Analysis in regards to excellent quality products with low cost. (Marianne Baxter, 2012) These consumers have also high expectations from IKEA in aspect of social obligation. They wanted IKEA to be socially responsible and desired that it did not have any connection with kid labour or any other environment concern. As IKEA got its supply of carpets primarily for under developed nations like India, Pakistan, Nepal. These under industrialized nations have unchecked kid labour. So this is main problem that IKEA is dealing with recently. The company is not controlling its suppliers effectively. Underdeveloped countries enable kid labour due to the fact that of poverty. So business can not depend upon city government for fixing this issue. IKEA strategies also did not work well sufficient to address this issue (see Exhibit 3).

Approaching Problem of Child Labour.

IKEA strategy is to maintain high level of social duty because it is one of the considerable driver in success of business. IKEA is worried on kid labour issue and other ecological problems to support this strategy.( Naidu & Ramaiah, 2006) In Addition, The Dollar Trap Case Study Help was likewise encouraged by Swedish Save the Kid organization to act "in the finest interest of child".

Action to German producers on Video Program:
Porter's 5 Forces Analysis
In response to the invite of German manufacturers for IKEA, the invite ought to need to be accepted. The first foremost thing to consider is that the documentary is made by a German business. It is not obligatory to accept the invite and be part of the live conversation however it is of vital importance. As it provides Barner to have live discussion throughout on-air programming. It produces a probability to provide better description of their issues about their relationship with India. Specifically, Barner can possibly demonstrate her idea of mind with a clear validation letting individuals understand that for her it is more important to be more concerned about the IKEA reputation as she is just accountable for this. It is important to eradicate the requirements of kid labour however this can perhaps not done by stopping company relate to their partner business which involve the pattern of kid labour. This understanding of Barner may help her in keeping IKEA clear reflection and might also cause more powerful relationship of the business. It likewise supplies IKEA to aware the German producers to combat versus the child labour.

As the German Producers had actually only offered IKEA to view some of the shots from their documentary. They need to be requested to let them view the whole motion picture rather of some shots which reveals definitely an uncertain picture of the fact. This might be the technique of German manufacturers to show themselves right against the allegation however leaving IKEA behind loaded with doubts about their relationship with the companies of India on the issue of kid labour.

On the contrary, the IKEA has actually been favorably represented about the issue of Child labour when the issue was at first put up by the Swedish Tv. There are a set of details on kid labour by IKEA which was considerably collected by ILO and UNICEF.

As the German manufacturers declined to reveal their documentary to IKEA before it is telecasted simply shows there evil intent of point the finger at someone and their relationships with IKEA perhaps. There may a strong contradiction that the IKEA is fearlessly engaged with a company which uses child as their labour and continue their relations to earn earnings with the providers while being mindful of the truth.

Barner has a strong point of validation which is their philosophical declaration i.e. everybody makes errors but one takes its responsibility. The obligation of the mistakes taken by anyone is thought about as the very best source of pride.Despite of the fact that The Dollar Trap Case Study Solution was not aware about the growing issue over the kid labour in addition to the involving child's as labours by the markets, the suppliers of the IKEA. During the approval of agreement, IKEA began investigation versus its supplier industries around the globe. If revealed in the documentary by German manufacturers, the management of IKEA is not scared of accepting its errors. It will accept its mistake and take step to put it right again.

Barner can also develop another justification on the inefficient obligation over social concerns. It is planning to be included with the social concerns however has not taken such measures. In the field of marketing, IKEA is on leading with exceptional ideas as well as its eye-catching products.
Swot Analysis
The concerns of the IKEA is towards leading long term relationships with its network of circulation internationally. IKEA is not just recently associated with any of the social activities about the rights and concerns of each individual working in the industries and making them a handsome profit. In future, IKEA will plan to be part of duty over the social concerns.

For this reason, it can be concluded that according to the issue for the business's reputation and share of share must accept the invite and present it valid thoughts just in case if whatever in documentary protests the IKEA. Particularly, IKEA had begun a Foundation based on the principle of securing rights of child labour and to provide them with totally free environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most rational and tactical method in reference to the child labour problem should supply Rangan Exports with another opportunity to assist them in conquering this predicament.

IKEA requires to take some measures in order to figure out of the reality. If the proof against the Rangan export is true hence leading it in the failure on the moral level which were outlaid by The Dollar Trap Case Study Solution. This plainly suggests that on IKEA, the supplier industry resulting in contravention on the kid labour issue.

Consequently, IKEA works with a vision of creating much better lifestyle for every person which is a strong representation for the business to stand for the rights of employees of Rangan Exports. The principle of child labour does not include a single company as a large network of business are responsible in putting it ahead. This is among the most crucial concern of social concerns and it would be oppression to blame a single one.

If the management of The Dollar Trap Case Study Help not chooses for the contract termination, this brings a hazard of losing brand name position and reputation. This may result in the monetary decrease state of IKEA by reduced ratio of sale, less appeal of the brand name and the issues over social duties. The main disadvantage of this replacement is the IKEA deprivation with a rewarding association and might result in the ending relations with the sources of rug by India.

The 2nd alternative is to alert the supplier industry with extension of the links with a pledge to let refrain from doing this error again and certainly prevent the kid labour. This will assist in upkeep of the healthy association between the provider and the The Dollar Trap Case Study Solution. This also offers a chance to much better teach the suppliers about the downsides of the kid labour. Nevertheless, this decision is made on the basis of IKEA's self-created policy. This makes obvious for the all suppliers that IKEA is strictly against the kid labour and really condemn it. This may have a bad impact on the market credibility of The Dollar Trap Case Study Analysis by the generation of incorrect publicity.

As it is for the 2nd time that IKEA became a victim of kid labour which has actually significantly harmed its track record. For this purpose, Barner should pursue the help by ILO and UNICEF in addition to NGOs which might assist Rangan in escaping the requirement to used child labour for the carpets production. It might pick to spread awareness amongst the homeowners internationally about the social concerns and how one's life is influenced by in terms of social, and ethical values.

The Dollar Trap Case Study Solution by the adoption of first alternative, ends its relationship with thesupplier violation. Then depict a bad impact on all providers by the increased power of bargaining and the offense of the policy of IKEA, if results in the failure. Furthermore, it can make a charge for the behaviour which is not ethically right. Therefore, Barner needs to make the decision of disuniting with Rangan public. Journalism ought to be called upon for the announcement of their decision with its reason with the summarization of the policy of IKEA on the usage labour of kid. She should report all the whole scenario of the problem emerged and be sure that all the suppliers are strictly following the guidelines of the agreement. If any of the supplier found in compliance to exploitation of the any of the agreement rule offering labour of kid must be fired.

In sum, the business can maintain its reputation in the market and somehow can bear the loss created by one supplier. With the steady track record in the market, The Dollar Trap Case Study Help will definitely conceal its monetary crisis within a short time period.
Vrio Analysis
Strategy Concerning IKEA's Operations in India

The Dollar Trap Case Study Help strategy is basically focus on long term relationship with its providers rather than brief term. The exact same method that was used by IKEA in Poland could be borrowed. IKEA also requires to make sure that they include public through its marketing actions which must be helpful in understanding IKEA's intentions.

Their objectives need to also be validating business's policy. Their actions need to likewise be according to Kamprad's view i.e. "produce a better daily life for lots of people". They think that they can accomplish this goal by offering highest products with low cost. At earlier time IKEA had no focus on social and environmental problems which also consists of kid labor they used to focus on only one method i.e. providing budget friendly and quality products to consumers. As time passed they required to include other values too to their focus. That enhanced focus could help IKEA in enhancing its track record towards its clients. The brand-new focus included the perspective "in the best interest of the kid". So for that function it needs to be ensure that engagements in India would be fulfilling the required function too i.e. they did not engage any activity which includes kid labor. Bulk of population in India is listed below poverty line so there is culture of child labor and likewise child loan. Moms and dads used to allow their kids to work in payment with cash. Ceasing operations from India would not make sure service to kid labor but also negative track record would be developed that IKEA is not taking any reliable action to fix fundamental concern i.e. child labor.

There would be also another unfavorable impact i.e. difference from public. As there prevails view point that big companies are always self-centered and have an interest in only creating revenue and consumers would be thinking that IKEA is one of them. Public has typical view that these business should be socially accountable to society as like they are required to be accountable to its investors. Then it would result in loss of sales and IKEA's worth too, if IKEA did not take any possible action to resolve issue of kid labor. For a company like IKEA reputation loss is big loss because worth of company also based on it and likewise there would be decrease in profits and goodwill if there is any reputation loss.

Nevertheless if IKEA think about just sales figure then going out from Indian market is preferable. Due to the fact that sales from Indian market just contributes small part to IKEA's profits. In an economical/capitalistic view threat is more than advantages. But to accomplish company's long term objective i.e. "to produce a much better everyday life for many individuals" and "in the very best interest of the child" it is advised to not go out from Indian market and continue operations in Indian market with taking needed safety measures.

IKEA required to make sure that kid labor is not utilized for their items. For that function IKEA needs a system that can monitor entire procedure. As provider has absence of financial resources to provide education to kids, so IKEA ought to assist provider economically and offer them monetary help and ask to offset by future deliveries.

There might be another option for this problem that The Dollar Trap Case Study Analysis might install its own manufacturing company integrated with school. All monetary requirements of that school could be fulfilled by profits from that making company. IKEA must run this school by itself and its auditing task must be offered to any other institute like Rugman to make certain it is working effectively for benefit of kids. (Usman, 2010).

The Dollar Trap Case Study Solution Must Register to Rugmark.

IKEA thinks that every business has its own strengths and weaknesses. As IKEA has no experience concerning child labor so brand-new personnel would be needed for this function. It must register to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to monitor and develop process suggested by The Dollar Trap Case Study Analysis. Apart from this there should be also random tracking from IKEA to ensure that required purpose is achieved.

Solving Root Cause of Child Labor.

IKEA requires to solve origin of kid labor in order to support its long term vision. For that function kid welfare and education requires to be promoted. There need to be collaboration with suppliers and encourage suppliers to execute programs for kid well-being and education. As suppliers had lack of resources so they should be offered financial assistance and asked then to balance out by future orders. This is long term technique not short-term service. (Martin, 2013) So it could not be carried out by IKEA alone. The Dollar Trap Case Study Analysis starting performing its method in multi methods. There was collaboration in between UNICEF and IKEA. The purpose of this collaboration was to supply education to all kids who are operating in carpet producing cluster. Some alternative knowing centres were developed for those children who were not permitted to get education from public schools. Community welfare was also promoted through this program. In addition to this collaboration they also partnered with their suppliers in order to create solution for issue of child labor. There was program established with supplier. The significant quality of program was audit of suppliers on regular basis. If there was any kid labor discovered throughout audit, restorative action strategy would be needed. In corrective action strategy kid labor is required to be removed and provider is needed to make up for well-being and education of that child. Then there would be proper follow up from IKEA to make sure that in real required corrective action plan is implicated. Nevertheless if it is found that supplier did not take any corrective action plan then IKEA would broke agreement with that supplier and there would be no trade with that particular supplier in future.

Examination of The Dollar Trap Case Solution Method.

The Dollar Trap Case Study Analysis has commitment to its consumers to offer high quality items with low prices. Their technique would make complete usage of engaging providers and interact to deal with problem of child labor. According to my individual perception as from investors point of view, company is not utilizing its resources efficiently through this technique. They would be having difficult option in future from choosing that whether to increase return on investment for shareholders or continue participation with social obligations of Indian and UNICEF. Investors would be having negative image of IKEA since of less return of investment if is greatly invests for social welfare. If IKEA stayed in Indian market then it would result in higher expenses for consumers. Conflicts of interest for society and management would be solved. A client would not feel comfortable when he familiarized that he acquire a rug which was woven by kid however is now getting educated by provider of IKEA. However he would be feeling more comfortable when he familiarized that he buy a rug on slightly greater rate which was not woven through child labor.

Since rules and guidelines of under developed nations are various from establish countries, it can be concluded from analysis that The Dollar Trap Case Study Analysis had actually been facing problem in under developed nations. Due to the fact that a German documentary maker makes documentary of a supplier of IKEA that was using child labor for production of products, the main issue that IKEA is dealing with presently is child labor. It is concluded that IKEA should accept invitation to live conversation since in this way they would be having opportunity to safeguard and explain their case to public. It was likewise concluded that IKEA needs to sign up Rugmart because IKEA has no any understanding relating to kid labor and Rugmart is professional having understanding regarding issues of child labor. As IKEA has no experience concerning child labor so brand-new staff would be required for this function. The technique that is suggested for child labor is that there need to be collaboration with suppliers and encourage suppliers to perform programs for kid well-being and education. As suppliers had absence of resources so they ought to be provided financial aid and asked to offset by future orders. This method would make complete usage of engaging suppliers and collaborate to fix issue of child labor.