The Future Of Driverless Cars Harvard Case Analysis

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The Future Of Driverless Cars Case Study Solution and Analysis


The Future Of Driverless Cars Case Study Help is a global company in Sweden. It is mainly a house furnishing company established by Ingvar Kamprad in 1943. He named the company at the age of 17 when he initiated his very first mail-order company. It was called as IKEA by a combination of terms relating to his personal life from his personalizes to his household farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make true by offering his some goods procured by a cheap source for the local merchants by newsletter ad. In 1948, by the extra ad in the newsletter about the furnishings has actually matched the criteria with its competitors. It has actually resulted in renounce the products sale and start with furniture. For the customer satisfaction and lower the rate of returns, he purposely opened a shop in an Almhult called town near his home town. Later, the small newsletter advertisement changed into a catalogue.

Considering that 1950 to late 1990s, it has actually made incredible development in both the profits as well as in expanding of the business. It had one store while in the late 1990s it has more than 100 shops living in numerous countries( see Display 1). The business was growing so well in competitors with leading competitors in the market. The competitors due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a number of the factories producing furniture and hence it once again developed low expenses. On the other hand, The Future Of Driverless Cars Case Study divided its shop in a variety of departments like inexpensive cost snack bar, children play-area, along with a Sweden Look for the foods making it a popular exporter of food. However, over a period of time, the item variety was expanded varying from carpets, floorings, lights to numerous product line required in furnishing house.

The motive of the business was to sale quality items with sensible rates with variation in products globally based on a vision to create a better way of life for practically everyone. Every year, the company commemorates an anti-bureaucrat week to establish much better contact between the providers and customers.

In the mid duration of 1990s, IKEA has a broad working networking with about 70 countries locating its items about 11,200. It dealt with practically a bigger variety of providers around 2300 worldwide (see Exhibition 2). When there were eco-friendly concerns occurring about IKEA's items all at once the issuance on the child labor emerged. This has actually led the company to face the tough circumstance in the upkeep of their relation with providers. Due to this reason, IKEA's popularity decreased dropping the 20% of its sale in Denmark. .

Secret Gamers.

There are 2 crucial gamers in this case one is IKEA Business and other is its suppliers. IKEA's strategy is to outsource its product making to providers. These suppliers are normally third party and based throughout the world.


The method of outsourcing has some concerns like rules and guidelines of these nations. Often suppliers from these underdeveloped countries does not follow required requirements as compare to industrialized nations. So these weak rules and guidelines can result in weak environment policies or child labour. There is negative impact of these problems on income of the business and likewise track record of the business. Because the majority of the business's clients are based in developed countries. These clients have high expectations from The Future Of Driverless Cars Case Study Analysis in terms of great quality products with low cost. (Marianne Baxter, 2012) These consumers have also high expectations from IKEA in element of social duty. They wanted IKEA to be socially accountable and wanted that it did not have any connection with child labour or any other environment problem. As IKEA got its supply of carpets primarily for under developed countries like India, Pakistan, Nepal. These under industrialized countries have unrestrained child labour. So this is main issue that IKEA is facing just recently. The business is not managing its providers efficiently. Also underdeveloped nations enable kid labour due to the fact that of poverty. So company can not depend upon city government for solving this problem. IKEA methods also did not work well sufficient to resolve this problem (see Exhibit 3).

Approaching Issue of Child Labour.

Due to the fact that it is one of the considerable catalyst in success of business, IKEA technique is to keep high level of social responsibility. The Future Of Driverless Cars Case Study Solution is concerned on child labour issue and other environmental concerns to support this method. There was aspect of social obligation which was engrained in the culture of IKEA's founder Ingvar Kamprad (Exhibit 2). Individuals from India had conflicting views relating to kid labour and social duty. According to Indian individuals child labour is okay if it is allowed by parents or if children are working under supervision of their parents. There is common practice of kid work in India and federal government is likewise unwinded over this matter if it is unbounded kid labour or if their moms and dads are concurred and permitted their children to work. Children are likewise permitted to operate in craft markets to make certain that abilities from earlier generation are not lost.( Naidu & Ramaiah, 2006) In Addition, IKEA was likewise motivated by Swedish Save the Children organization to act "in the very best interest of child".( Odenbring, 2018) According to this they would be doing just that work which is in the best interest of kids. They would not be associated with any deal in which child labour is utilized or there is any possibility of environment concern. Most of the households would be doing not have essential income source because they are dependent of kid labour. Their standard expenditures like food, clothes are pleased through their working of child.( Duflo, 2006) Also laws are not strict sufficient to address problems of environment or social concerns like kid labour so companies need to worry whether it is appropriate to carry out organisation in India or not. They needed to ensure that their service does not participate in any activity which protests social duty. The decision needs to be taken by likewise including approach of social obligation from the viewpoint of customer not from viewpoint of suppliers. Customers need to not be having doubt their company is taken part in any undesirable activity. There might be unfavorable outcome if requirements relating to social obligation from consumer perspective are not followed. There was case took place in 1980's. IKEA had stopped working to fulfill required requirements on formaldehyde for a few of its products. Because case IKEA had actually lost its profits by 20% in Denmark. Since company's credibility in the eyes of clients had decreased. In 1992 there was also loss of around $6 to $7 million. Because it was not according to required level of formaldehyde, this loss was resulted from discontinuation of a popular bookcase series. This also damage company's reputation substantially.

Reaction to German producers on Video Program:

In reaction to the invite of German producers for IKEA, the invitation ought to need to be accepted. The very first foremost thing to think about is that the documentary is made by a German company. It is not necessary to accept the invite and be part of the live discussion however it is of crucial significance. As it supplies Barner to have live discussion throughout on-air programming. It creates a likelihood to provide better explanation of their issues about their relationship with India. Particularly, Barner can possibly show her thought of mind with a clear justification letting people understand that for her it is more vital to be more worried about the IKEA track record as she is only responsible for this. It is necessary to get rid of the requirements of kid labour however this can potentially refrained from doing by stopping organisation relate to their partner business which involve the trend of kid labour. This understanding of Barner may help her in maintaining IKEA clear reflection and might likewise lead to more powerful relationship of the companies. It likewise provides IKEA to conscious the German manufacturers to combat against the kid labour.

As the German Producers had actually just offered IKEA to see some of the shots from their documentary. They should be asked for to let them view the whole motion picture rather of some shots which reveals definitely an uncertain picture of the truth. This might be the method of German producers to prove themselves right against the allegation however leaving IKEA behind full of doubts about their relationship with the companies of India on the problem of child labour.

On the contrary, the IKEA has actually been positively represented about the concern of Kid labour when the issue was initially put up by the Swedish Tv. There are a set of info on child labour by IKEA which was significantly gathered by ILO and UNICEF. This info truly demonstrates the same perspective as same as that of the documentary makers. This will let the manufacturers to astonish about the troublesome problem by clear representation of child aid throughout their labour at the production markets.

As the German producers refused to reveal their documentary to IKEA before it is telecasted merely suggests there evil objective of point the finger at somebody and their relationships with IKEA perhaps. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to make revenues with the suppliers while being aware of the truth.

Barner has a strong point of justification which is their philosophical declaration i.e. everybody makes mistakes however one takes its responsibility. The responsibility of the errors taken by anyone is considered as the best source of pride.Despite of the reality that The Future Of Driverless Cars Case Study Help was not conscious about the growing issue over the kid labour in addition to the involving child's as labours by the markets, the suppliers of the IKEA. During the approval of agreement, IKEA began investigation against its provider markets worldwide. If revealed in the documentary by German manufacturers, the management of IKEA is not afraid of accepting its errors. It will accept its mistake and take procedure to put it right again.

Barner can also come up with another justification on the ineffective obligation over social issues. It is planning to be included with the social concerns however has actually not taken such steps yet. In the field of marketing, IKEA is on top with excellent concepts in addition to its appealing products.

The issues of the IKEA is towards leading long term relationships with its network of distribution globally. IKEA is not just recently associated with any of the social activities about the rights and issues of each specific working in the markets and making them a good-looking profit. In future, IKEA will prepare to be part of duty over the social issues.

Thus, it can be concluded that based on the issue for the company's track record and share of share ought to accept the invitation and present it valid ideas just in case if everything in documentary protests the IKEA. Specifically, IKEA had actually begun a Structure based on the concept of protecting rights of kid labour and to provide them with complimentary environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most tactical and rational technique in reference to the child labour issue should provide Rangan Exports with another chance to assist them in conquering this dilemma.

IKEA requires to take some procedures in order to identify of the reality. If the proof against the Rangan export holds true hence leading it in the failure on the moral level which were outlaid by The Future Of Driverless Cars Case Study Solution. This clearly suggests that on IKEA, the provider industry leading to contravention on the child labour issue.

Consequently, IKEA works with a vision of producing much better way of life for every individual which is a strong representation for the enterprises to stand for the rights of workers of Rangan Exports. The principle of child labour does not involve a single company as a vast network of business are responsible in putting it ahead. This is among the most crucial problem of social issues and it would be oppression to blame a single one.

Barner can consider 2 alternatives to solve this problem. In the beginning, either termination of the agreement with the Rangan Expors on the basis of including kid labour to work after the investigations to be sure about the reality. This brings a threat of losing brand name position and reputation if the management of IKEA not decides for the contract termination. This may lead to the financial decrease state of IKEA by decreased ratio of sale, less appeal of the brand name and the issues over social responsibilities. As it is surely not supported by the occupants if any nation to include child labour. This alternative is legal and trusted with the policy of IKEA. The primary drawback of this alternative is the IKEA deprivation with a rewarding association and may result in the terminating relations with the sources of rug by India.

This will assist in upkeep of the healthy association between the provider and the IKEA. This makes apparent for the all providers that IKEA is strictly versus the kid labour and truly condemn it. This might have a bad impact on the market track record of IKEA by the generation of false promotion.

As it is for the second time that IKEA became a victim of child labour which has considerably damaged its reputation. For this function, Barner should pursue the assistance by ILO and UNICEF along with NGOs which might assist Rangan in escaping the requirement to used child labour for the carpets production. It might pick to spread out awareness amongst the homeowners globally about the social issues and how one's life is influenced by in terms of social, and ethical worths.

IKEA by the adoption of very first alternative, ends its relationship with thesupplier violation. If outcomes in the failure then depict a bad effect on all suppliers by the increased power of bargaining and the offense of the policy of IKEA. The press must be called upon for the statement of their decision with its reason with the summarization of the policy of IKEA on the usage labour of child.

In sum, the company can keep its credibility in the market and somehow can bear the loss developed by one supplier. With the steady reputation in the market, The Future Of Driverless Cars Case Study Help will definitely conceal its financial crisis within a brief time period.

Strategy Relating to IKEA's Operations in India

The Future Of Driverless Cars Case Study Help technique is basically focus on long term relationship with its suppliers rather than short term. The exact same method that was used by IKEA in Poland could be borrowed. IKEA likewise needs to make sure that they involve public through its marketing actions which ought to be handy in understanding IKEA's intentions.

Their intentions need to likewise be justifying company's policy. Their actions should also be according to Kamprad's view i.e. "create a much better daily life for many individuals". They think that they can attain this objective by supplying best quality items with low cost. But at earlier time The Future Of Driverless Cars Case Study Solution had no focus on environmental and social concerns which also contains kid labor they utilized to focus on just one technique i.e. providing affordable and quality products to clients. As time passed they needed to include other worths too to their focus. That enhanced focus might help IKEA in improving its credibility towards its customers. The new focus included the viewpoint "in the best interest of the child". For that purpose it requires to be make sure that engagements in India would be fulfilling the required purpose too i.e. they did not engage any activity which includes child labor. Bulk of population in India is below hardship line so there is culture of kid labor and likewise kid loan. Parents used to enable their children to operate in compensation with money. Discontinuing operations from India would not guarantee service to child labor however likewise unfavorable track record would be built that IKEA is not taking any reputable action to resolve fundamental problem i.e. kid labor.

If The Future Of Driverless Cars Case Study Solution did not take any possible action to solve problem of child labor then it would result in loss of sales and IKEA's worth too. For a business like IKEA credibility loss is huge loss due to the fact that worth of company likewise based on it and likewise there would be decline in earnings and goodwill if there is any reputation loss.

If IKEA think about only sales figure then getting out from Indian market is preferable. Because sales from Indian market only contributes small part to IKEA's earnings.

IKEA needed to make sure that child labor is not utilized for their products. For that function IKEA requires a system that can keep an eye on entire treatment. As supplier has absence of monetary resources to provide education to children, so IKEA must help supplier financially and offer them monetary aids and ask to balance out by future deliveries.

There might be one other solution for this problem that IKEA might install its own manufacturing company combined with school. IKEA should run this school by itself and its auditing task must be provided to any other institute like Rugman to make sure it is working effectively for best interest of children.

The Future Of Driverless Cars Case Study Analysis Ought To Register to Rugmark.

As IKEA has no experience relating to kid labor so new staff would be needed for this purpose. It needs to sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to keep an eye on and develop procedure suggested by IKEA.

Handling Source of Child Labor.

The Future Of Driverless Cars Case Study Help needs to resolve root cause of kid labor in order to support its long term vision. IKEA beginning executing its technique in multi methods. If it is found that provider did not take any corrective action strategy then IKEA would broke agreement with that supplier and there would be no trade with that particular provider in future.

Examination of The Future Of Driverless Cars Case Analysis Strategy.

The Future Of Driverless Cars Case Study Analysis has dedication to its customers to supply high quality products with low prices. Their technique would make full use of engaging providers and interact to resolve issue of child labor. Nevertheless according to my personal perception as from investors point of view, company is not utilizing its resources efficiently through this technique. They would be having difficult choice in future from deciding that whether to increase roi for investors or continue participation with social responsibilities of Indian and UNICEF. Investors would be having unfavorable picture of IKEA because of less return of financial investment if is greatly invests for social well-being. If IKEA stayed in Indian market then it would result in higher expenses for customers. Conflicts of interest for society and management would be dealt with. When he came to understand that he purchase a rug which was woven by kid however is now getting informed by supplier of IKEA, a client would not feel comfy. However he would be feeling more comfortable when he familiarized that he acquire a rug on slightly greater cost which was not woven through child labor.


The main issue that IKEA is facing currently is kid labor because a German documentary maker makes documentary of a supplier of IKEA that was utilizing kid labor for production of goods. It was also concluded that The Future Of Driverless Cars Case Study Solution needs to sign up Rugmart since IKEA has no any understanding regarding child labor and Rugmart is professional having understanding concerning problems of child labor. As IKEA has no experience concerning kid labor so new staff would be required for this purpose.