The Novartis Malaria Initiative Harvard Case Analysis

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The Novartis Malaria Initiative Case Study Solution & Analysis


IKEA is a global company in Sweden. He named the business at the age of 17 when he initiated his very first mail-order company. It was called as The Novartis Malaria Initiative Case Study Solution by a combination of terms relating to his personal life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd.

Because 1950 to late 1990s, it has made incredible progress in both the revenues along with in expanding of the business. Initially, it had one shop while in the late 1990s it has more than 100 shops residing in several countries( see Exhibition 1). The business was growing so well in competition with leading rivals in the market. The competitors due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with a lot of the factories producing furnishings and hence it again developed low costs. On the other hand, The Novartis Malaria Initiative Case Study divided its shop in a number of departments like inexpensive price cafeteria, kids play-area, along with a Sweden Look for the foods making it a popular exporter of food. Over a duration of time, the item range was expanded ranging from carpets, floor coverings, lamps to various product line required in furnishing house.

The motive of the business was to sale quality items with affordable prices with variation in products internationally based on a vision to produce a better lifestyle for nearly everyone. Every year, the business celebrates an anti-bureaucrat week to develop much better contact between the suppliers and customers. Kamprad thought on the truth that it is just possible to make no error while you sleep. The idea of preparing for the future was highly motivated. In 1986, Kamprad was changed by his Personal assistant who was a knowledgeable individual of the business.

In the mid duration of 1990s, IKEA has a broad working connecting with about 70 nations finding its items about 11,200. It worked with almost a larger number of suppliers around 2300 globally (see Display 2). When there were environmental concerns emerging about IKEA's items at the same time the issuance on the child labor emerged. This has led the business to face the difficult situation in the maintenance of their relation with providers. Due to this reason, IKEA's appeal reduced dropping the 20% of its sale in Denmark. .

Key Players.

There are two crucial gamers in this case one is IKEA Company and other is its providers. IKEA's technique is to outsource its product manufacturing to providers. These suppliers are generally 3rd party and based throughout the world.


There is negative effect of these problems on income of the company and also credibility of the business. They desired The Novartis Malaria Initiative Case Study Solution to be socially accountable and wanted that it did not have any connection with kid labour or any other environment problem. IKEA strategies likewise did not work well adequate to address this issue (see Exhibit 3).

Approaching Issue of Kid Labour.

IKEA method is to maintain high level of social duty due to the fact that it is one of the significant driver in success of company. IKEA is concerned on child labour concern and other ecological problems to support this technique.( Naidu & Ramaiah, 2006) Furthermore, The Novartis Malaria Initiative Case Study Help was also encouraged by Swedish Save the Children organization to act "in the best interest of kid".

Reaction to German manufacturers on Video Program:

In response to the invite of German manufacturers for IKEA, the invitation needs to require to be accepted. Specifically, Barner can perhaps show her idea of mind with a clear reason letting people know that for her it is more crucial to be more worried about the IKEA credibility as she is just accountable for this. It likewise provides The Novartis Malaria Initiative Case Study Solution to conscious the German producers to battle against the child labour.

As the German Manufacturers had actually just provided IKEA to see some of the shots from their documentary. They should be asked for to let them watch the entire motion picture instead of some shots which shows definitely an unclear image of the reality. This might be the technique of German producers to prove themselves right versus the accusation but leaving IKEA behind filled with doubts about their relationship with the companies of India on the concern of kid labour.

On the contrary, the IKEA has actually been favorably portrayed about the concern of Child labour when the problem was at first set up by the Swedish Tv. There are a set of details on kid labour by IKEA which was substantially gathered by ILO and UNICEF. This info really shows the same viewpoint as same as that of the documentary makers. This will let the producers to perplex about the problematic problem by clear representation of child assistance throughout their labour at the production markets.

As the German manufacturers declined to reveal their documentary to IKEA prior to it is telecasted simply suggests there wicked intention of point the finger at somebody and their relationships with IKEA possibly. There might a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to make incomes with the providers while being conscious of the reality.

Barner has a strong point of reason which is their philosophical statement i.e. everybody makes errors however one takes its responsibility. The duty of the mistakes taken by anyone is considered as the best source of pride.Despite of the truth that The Novartis Malaria Initiative Case Study Help was not conscious about the growing concern over the child labour as well as the including kid's as labours by the markets, the providers of the IKEA. During the acceptance of agreement, IKEA began examination versus its provider industries around the globe. The management of IKEA is not afraid of accepting its mistakes if shown in the documentary by German manufacturers. It will accept its error and take procedure to put it right again.

Barner can also come up with another justification on the ineffective obligation over social concerns. It is planning to be involved with the social issues but has not taken such measures. In the field of marketing, IKEA is on top with exceptional ideas as well as its captivating items.

The issues of the IKEA is towards leading long term relationships with its network of circulation worldwide. IKEA is not recently associated with any of the social activities about the rights and issues of each specific working in the markets and earning them a handsome revenue. In future, IKEA will prepare to be part of responsibility over the social issues.

Thus, it can be concluded that based on the issue for the business's track record and share of share should accept the invite and present it valid thoughts just in case if whatever in documentary is against the IKEA. Specifically, IKEA had actually begun a Structure based upon the principle of safeguarding rights of kid labour and to offer them with complimentary environment to educate themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA concerns about the most reasonable and tactical strategy in recommendation to the kid labour issue need to provide Rangan Exports with another chance to help them in overcoming this problem.

IKEA needs to take some steps in order to determine of the truth. If the evidence against the Rangan export holds true hence leading it in the failure on the moral level which were outlaid by The Novartis Malaria Initiative Case Study Analysis. This clearly shows that on IKEA, the provider market leading to contravention on the kid labour problem.

Subsequently, IKEA deals with a vision of developing much better lifestyle for each person which is a strong representation for the enterprises to mean the rights of workers of Rangan Exports. The concept of kid labour does not involve a single company as a huge network of business are responsible in putting it ahead. This is among the most vital issue of social issues and it would be injustice to blame a single one.

Barner can think about 2 alternatives to resolve this problem. In the beginning, either termination of the agreement with the Rangan Expors on the basis of involving child labour to work after the investigations to be sure about the truth. If the management of IKEA not decides for the contract termination, this brings a hazard of losing brand position and credibility. This may lead to the financial decline state of IKEA by decreased ratio of sale, less appeal of the brand and the concerns over social responsibilities. If any nation to consist of kid labour, as it is surely not supported by the inhabitants. This alternative is legal and trustworthy with the policy of IKEA. The main disadvantage of this replacement is the IKEA deprivation with a worthwhile association and might lead to the terminating relations with the sources of carpet by India.

The 2nd option is to warn the supplier industry with extension of the relate to a guarantee to let refrain from doing this mistake once again and surely prevent the child labour. This will assist in upkeep of the healthy association between the provider and the The Novartis Malaria Initiative Case Study Help. This also offers a chance to better teach the suppliers about the downsides of the child labour. This decision is made on the basis of IKEA's self-created policy. This makes obvious for the all providers that IKEA is strictly against the child labour and really condemn it. This might have a bad impact on the marketplace reputation of The Novartis Malaria Initiative Case Study Help by the generation of incorrect publicity.

As it is for the 2nd time that IKEA ended up being a victim of kid labour which has actually significantly harmed its reputation. For this function, Barner should pursue the aid by ILO and UNICEF in addition to NGOs which might help Rangan in escaping the requirement to used kid labour for the rugs production. It might choose to spread awareness among the homeowners internationally about the social concerns and how one's life is influenced by in regards to social, and ethical worths.

The Novartis Malaria Initiative Case Study Analysis by the adoption of first alternative, terminates its relationship with thesupplier offense. Then represent a bad impact on all providers by the increased power of bargaining and the violation of the policy of IKEA, if outcomes in the failure. Moreover, it can make a charge for the behaviour which is not morally ideal. Therefore, Barner ought to make the decision of disuniting with Rangan public. Journalism should be hired for the statement of their choice with its factor with the summarization of the policy of IKEA on the use labour of kid. She ought to report all the entire scenario of the problem emerged and make certain that all the providers are strictly following the guidelines of the agreement. If any of the provider discovered in compliance to exploitation of the any of the agreement guideline offering labour of kid need to be fired.

In sum, the company can preserve its credibility in the market and somehow can bear the loss produced by one provider. With the stable track record in the market, The Novartis Malaria Initiative Case Study Solution will definitely cover up its monetary crisis within a short time period.

Technique Concerning IKEA's Operations in India

IKEA strategy is basically concentrate on long term relationship with its suppliers instead of short-term. This long term method assists IKEA in getting trusted and competitive supplier source. For long term relationship they used to assist their provider to make full use of their capability. For instance, they asked providers to supply services and items besides their core services and products. The same method that was utilized by IKEA in Poland could be borrowed.( Harapiak, 2013) The method was to contract out production of furniture and not produce by its own. IKEA likewise needs to ensure that they involve public through its marketing actions which ought to be valuable in comprehending IKEA's objectives.

Their intentions should likewise be validating company's policy. Their actions ought to likewise be according to Kamprad's view i.e. "develop a much better daily life for many individuals". They believe that they can accomplish this goal by providing highest quality items with low cost. However at earlier time The Novartis Malaria Initiative Case Study Solution had no concentrate on social and environmental problems which likewise consists of kid labor they used to concentrate on just one method i.e. supplying cost effective and quality products to customers. As time passed they needed to consist of other worths too to their focus. That improved focus could help IKEA in enhancing its credibility towards its consumers. The new focus included the perspective "in the best interest of the child". So for that function it requires to be make certain that engagements in India would be satisfying the required purpose too i.e. they did not engage any activity that includes child labor. Bulk of population in India is below hardship line so there is culture of child labor and also kid loan. Parents utilized to allow their kids to work in payment with money. Stopping operations from India would not guarantee solution to kid labor however likewise negative reputation would be constructed that IKEA is not taking any reliable action to fix standard problem i.e. child labor.

If The Novartis Malaria Initiative Case Study Solution did not take any possible step to resolve issue of child labor then it would result in loss of sales and IKEA's worth too. For a company like IKEA track record loss is substantial loss since value of company likewise based on it and also there would be decline in profits and goodwill if there is any track record loss.

If IKEA consider only sales figure then getting out from Indian market is preferable. Due to the fact that sales from Indian market just contributes small part to IKEA's revenues.

The Novartis Malaria Initiative Case Study Solution needed to make sure that kid labor is not utilized for their items. So for that function IKEA requires a system that can monitor entire procedure. That system should rapidly spot whenever kid labor is used in any activity. Suppliers must be encouraged to supply education to kids so children can learn something. For that function, suppliers would be having financial issues. As supplier has absence of financial resources to provide education to children, so The Novartis Malaria Initiative Case Study Analysis must help provider financially and offer them financial assistances and ask to balance out by future deliveries.

There might be another option for this issue that The Novartis Malaria Initiative Case Study Help might install its own manufacturing business combined with school. All monetary needs of that school might be met by earnings from that manufacturing company. IKEA should run this school by itself and its auditing task need to be given to any other institute like Rugman to make certain it is working correctly for benefit of children. (Usman, 2010).

The Novartis Malaria Initiative Case Study Analysis Should Register to Rugmark.

As IKEA has no experience regarding kid labor so brand-new staff would be needed for this purpose. It ought to sign up to Rugmart becausethey are experienced in this field of child labor and ask Rugmort to establish and keep an eye on procedure suggested by IKEA.

Resolving Root Cause of Kid Labor.

IKEA requires to deal with source of child labor in order to support its long term vision. For that purpose kid well-being and education needs to be promoted. There should be collaboration with suppliers and encourage suppliers to perform programs for kid welfare and education. As providers had absence of resources so they need to be supplied financial aid and asked then to balance out by future orders. This is long term technique not short term solution. (Martin, 2013) So it might not be performed by IKEA alone. The Novartis Malaria Initiative Case Study Analysis starting executing its method in multi methods. There was collaboration in between UNICEF and IKEA. The function of this collaboration was to supply education to all children who are working in carpet producing cluster. For example some alternative knowing centres were established for those children who were not allowed to get education from public schools. Community welfare was also promoted through this program. Collaboration they likewise partnered with their suppliers in order to create option for issue of child labor. There was program developed with supplier. The significant quality of program was audit of suppliers on routine basis. If there was any child labor found during audit, corrective action strategy would be required. In corrective action strategy child labor is required to be eliminated and provider is required to compensate for well-being and education of that kid. Then there would be proper follow up from IKEA to make sure that in real needed restorative action strategy is linked. If it is found that supplier did not take any restorative action plan then IKEA would broke agreement with that supplier and there would be no trade with that specific provider in future.

Examination of The Novartis Malaria Initiative Case Analysis Technique.

IKEA has commitment to its clients to offer high quality items with low prices. If IKEA stayed in Indian market then it would result in greater costs for customers. A consumer would not feel comfortable when he came to know that he buy a carpet which was woven by child however is now getting educated by supplier of The Novartis Malaria Initiative Case Study Analysis.


It can be concluded from analysis that IKEA had actually been dealing with problem in under industrialized nations because guidelines and guidelines of under developed countries are different from establish nations. The main issue that IKEA is dealing with currently is kid labor due to the fact that a German documentary maker makes documentary of a provider of IKEA that was utilizing child labor for production of products. It is concluded that IKEA ought to accept invite to live conversation since in this method they would be having chance to safeguard and discuss their case to public. It was likewise concluded that IKEA ought to register Rugmart due to the fact that IKEA has no any understanding concerning kid labor and Rugmart is professional having understanding regarding problems of child labor. As IKEA has no experience concerning child labor so new staff would be needed for this function. The method that is recommended for child labor is that there should be collaboration with suppliers and encourage suppliers to perform programs for kid well-being and education. As providers had absence of resources so they must be provided financial aid and asked them to balance out by future orders. This strategy would make full usage of engaging providers and interact to fix issue of kid labor.