Virginia Mason Medical Center 2 Harvard Case Solution

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Virginia Mason Medical Center 2 Case Study Solution & Analysis


Virginia Mason Medical Center 2 Case Study Analysis is a global business in Sweden. It is generally a home providing company established by Ingvar Kamprad in 1943. He named the company at the age of 17 when he initiated his very first mail-order business. It was named as IKEA by a combination of terms associating with his individual life from his personalizes to his family farm i.e. Ignvar Kamprad Elmtaryd Agunnaryd. He began his vision to make true by selling his some products obtained by a cheap source for the local retailers by newsletter ad. In 1948, by the extra advertisement in the newsletter about the furniture has matched the criteria with its rivals. It has actually caused renounce the products sale and start with furnishings. For the client fulfillment and lower the rate of returns, he intentionally opened a shop in an Almhult called municipality near his hometown. Later, the little newsletter advertisement changed into a catalogue.

The rivals due to decreased sale threatened the suppliers of IKEA to not take orders at low rates. In 1961, IKEA contracted with many of the factories producing furnishings and thus it once again came up with low expenses. On the other hand, Virginia Mason Medical Center 2 Case Study Analysis divided its store in a number of departments like cheap rate lunchroom, kids play-area, as well as a Sweden Store for the foods making it a popular exporter of food.

The intention of the business was to sale quality items with affordable prices with variation in products globally based on a vision to develop a much better way of life for practically everybody. Every year, the business celebrates an anti-bureaucrat week to develop better contact between the customers and suppliers.
Executive 0Summary
In the mid duration of 1990s, IKEA has a broad working networking with about 70 countries tracking down its products about 11,200. When there were ecological issues arising about IKEA's items simultaneously the issuance on the child labor emerged. Due to this factor, Virginia Mason Medical Center 2 Case Study Solution popularity reduced dropping the 20% of its sale in Denmark.

Key Gamers.

There are 2 crucial players in this case one is IKEA Company and other is its providers. IKEA's technique is to outsource its product manufacturing to suppliers. These providers are typically third party and based throughout the world.


There is negative impact of these issues on profits of the business and also reputation of the company. They wanted Virginia Mason Medical Center 2 Case Study Analysis to be socially responsible and desired that it did not have any connection with child labour or any other environment issue. IKEA methods likewise did not work well enough to resolve this concern (see Exhibit 3).

Approaching Issue of Kid Labour.

IKEA strategy is to maintain high level of social obligation due to the fact that it is among the significant driver in success of company. Virginia Mason Medical Center 2 Case Study Help is worried on child labour issue and other ecological issues to support this technique. There was element of social responsibility which was engrained in the culture of IKEA's founder Ingvar Kamprad (Display 2). People from India had conflicting views concerning child labour and social obligation. According to Indian people child labour is okay if it is allowed by parents or if kids are working under guidance of their parents. There prevails practice of child work in India and federal government is likewise unwinded over this matter if it is unbounded child labour or if their parents are agreed and enabled their kids to work. Children are also allowed to work in craft markets to ensure that abilities from earlier generation are not lost.( Naidu & Ramaiah, 2006) Additionally, IKEA was also encouraged by Swedish Conserve the Kid company to act "in the best interest of kid".( Odenbring, 2018) According to this they would be doing only that work which is in the very best interest of children. They would not be associated with any deal in which kid labour is utilized or there is any possibility of environment issue. Most of the households would be doing not have important income source since they rely of kid labour. Their basic expenditures like food, clothes are pleased through their working of kid.( Duflo, 2006) Likewise laws are not stringent adequate to attend to issues of environment or social concerns like kid labour so business need to fret whether it is appropriate to perform company in India or not. They required to ensure that their company does not participate in any activity which protests social duty. The choice needs to be taken by likewise integrating viewpoint of social obligation from the perspective of consumer not from viewpoint of providers. Customers need to not be having doubt their business is participated in any undesirable activity. If standards relating to social responsibility from customer point of view are not followed, there could be unfavorable outcome. There was case occurred in 1980's. IKEA had stopped working to satisfy required requirements on formaldehyde for a few of its products. In that case IKEA had lost its earnings by 20% in Denmark. Since company's reputation in the eyes of customers had decreased. In 1992 there was also loss of around $6 to $7 million. This loss was resulted from discontinuation of a popular bookcase series since it was not according to needed level of formaldehyde. This also harm business's credibility significantly.

Action to German producers on Video Program:
Porter's 5 Forces Analysis
In response to the invite of German producers for IKEA, the invite needs to need to be accepted. The very first foremost thing to think about is that the documentary is made by a German business. Nevertheless, it is not necessary to be and accept the invitation part of the live conversation but it is of essential value. As it offers Barner to have live conversation during on-air shows. It produces a likelihood to provide better description of their issues about their relationship with India. Particularly, Barner can possibly show her idea of mind with a clear validation letting people understand that for her it is more vital to be more concerned about the IKEA track record as she is just responsible for this. It is essential to eradicate the requirements of child labour but this can perhaps refrained from doing by stopping business relate to their partner business which involve the trend of kid labour. This perception of Barner may help her in preserving IKEA clear reflection and may likewise cause more powerful relationship of the business. It also provides IKEA to aware the German manufacturers to combat against the child labour.

As the German Producers had actually only offered IKEA to view some of the shots from their documentary. They ought to be asked for to let them enjoy the entire motion picture rather of some shots which reveals certainly an unclear image of the fact. This might be the method of German producers to show themselves right against the claims however leaving IKEA behind filled with doubts about their relationship with the companies of India on the concern of child labour.

On the contrary, the IKEA has been favorably depicted about the issue of Kid labour when the problem was initially set up by the Swedish Tv. There are a set of details on kid labour by IKEA which was considerably gathered by ILO and UNICEF. This info really shows the exact same viewpoint as like that of the documentary makers. This will let the producers to perplex about the problematic problem by clear representation of kid help throughout their labour at the manufacturing markets.

As the television market has fantastic potential to show false news as the reality by their outstanding capability to modify any lie into a reality and makes individuals think on it with no doubts. Therefore, it appears rather impossible for Barnerto examine the documentary prior to the session. As the German producers refused to show their documentary to Virginia Mason Medical Center 2 Case Study Solution prior to it is telecasted merely indicates there wicked objective of point the finger at someone and their relationships with IKEA potentially. There may a strong contradiction that the IKEA is fearlessly engaged with an organization which utilizes child as their labour and continue their relations to make incomes with the suppliers while being aware of the truth.

Moreover, Barner has a strong point of validation which is their philosophical declaration i.e. everybody makes mistakes but one takes its duty. The obligation of the errors taken by anybody is thought about as the very best source of pride.Despite of the reality that Virginia Mason Medical Center 2 Case Study Help was not mindful about the growing concern over the child labour as well as the involving child's as labours by the industries, the suppliers of the IKEA. Throughout the approval of agreement, IKEA began investigation against its supplier industries all over the world. The management of IKEA is not afraid of accepting its mistakes if shown in the documentary by German producers. It will accept its mistake and take measure to put it right again.

Barner can likewise come up with another reason on the ineffective duty over social concerns. It is planning to be included with the social issues however has actually not taken such measures. In the field of marketing, IKEA is on top with exceptional concepts in addition to its appealing products.
Swot Analysis
The issues of the IKEA is towards leading long term relationships with its network of circulation globally. IKEA is not recently associated with any of the social activities about the rights and issues of each private working in the industries and earning them a good-looking revenue. In future, IKEA will prepare to be part of obligation over the social issues.

It can be concluded that as per the issue for the business's track record and share of share ought to accept the invite and present it legitimate thoughts only in case if whatever in documentary is versus the Virginia Mason Medical Center 2 Case Study Analysis. Particularly, IKEA had begun a Structure based on the concept of safeguarding rights of child labour and to provide them with free environment to inform themselves. (Barlet, 2006).

Actions on Supply contract with Rangan Exports:.

Under the IKEA issues about the most tactical and reasonable technique in referral to the kid labour problem need to offer Rangan Exports with another possibility to assist them in overcoming this issue.

IKEA requires to take some measures in order to identify of the fact. , if the evidence versus the Rangan export is true therefore leading it in the failure on the moral level which were outlaid by IKEA.. This clearly suggests that on IKEA, the provider market leading to breach on the kid labour concern.

Consequently, IKEA deals with a vision of creating much better lifestyle for each individual which is a strong representation for the enterprises to stand for the rights of employees of Rangan Exports. The idea of child labour does not include a single company as a large network of business are accountable in putting it ahead. This is one of the most critical concern of social issues and it would be oppression to blame a single one.

Barner can consider 2 alternatives to solve this issue. Initially, either termination of the agreement with the Rangan Expors on the basis of including kid labour to work after the investigations to be sure about the reality. If the management of IKEA not decides for the contract termination, this brings a threat of losing brand position and reputation. This may result in the monetary decrease state of IKEA by reduced ratio of sale, less appeal of the brand and the issues over social duties. As it is certainly not supported by the inhabitants if any country to consist of child labour. This substitute is trusted and legal with the policy of IKEA. The main downside of this replacement is the IKEA deprivation with a rewarding association and might result in the ending relations with the sources of carpet by India.

The 2nd alternative is to alert the supplier industry with extension of the links with a promise to let not do this mistake again and undoubtedly prevent the kid labour. This will assist in maintenance of the healthy association between the supplier and the Virginia Mason Medical Center 2 Case Study Solution. This also provides a chance to much better teach the suppliers about the drawbacks of the child labour. Nevertheless, this choice is made on the basis of IKEA's self-created policy. This makes apparent for the all providers that IKEA is strictly against the kid labour and genuinely condemn it. This may have a bad influence on the market reputation of Virginia Mason Medical Center 2 Case Study Help by the generation of incorrect promotion.

As it is for the second time that IKEA ended up being a victim of child labour which has greatly harmed its reputation. For this function, Barner needs to pursue the aid by ILO and UNICEF as well as NGOs which may help Rangan in getting away the need to used kid labour for the carpets production. It might pick to spread out awareness amongst the homeowners globally about the social issues and how one's life is influenced by in regards to social, and ethical values.

Virginia Mason Medical Center 2 Case Study Solution by the adoption of very first alternative, terminates its relationship with thesupplier violation. Then portray a bad impact on all suppliers by the increased power of bargaining and the offense of the policy of IKEA, if outcomes in the failure. It can make a charge for the behaviour which is not fairly. Thus, Barner ought to make the decision of disuniting with Rangan public. Journalism needs to be hired for the announcement of their choice with its factor with the summarization of the policy of IKEA on the usage labour of kid. She should report all the whole situation of the concern emerged and make certain that all the suppliers are strictly following the rules of the contract. , if any of the supplier found in compliance to exploitation of the any of the agreement guideline offering labour of child need to be fired.


In amount, the business can keep its credibility in the market and somehow can bear the loss produced by one provider. With the steady credibility in the market, Virginia Mason Medical Center 2 Case Study Help will surely cover its financial crisis within a short time period.
Vrio Analysis
Strategy Relating to IKEA's Operations in India

Virginia Mason Medical Center 2 Case Study Help strategy is generally focus on long term relationship with its providers rather than brief term. The very same method that was utilized by IKEA in Poland could be obtained. IKEA also requires to make sure that they involve public through its marketing actions which need to be useful in comprehending IKEA's intents.

At earlier time IKEA had no focus on social and environmental issues which likewise includes child labor they used to focus on only one strategy i.e. providing inexpensive and quality items to consumers. That improved focus might assist Virginia Mason Medical Center 2 Case Study Analysis in improving its reputation towards its customers. Stopping operations from India would not guarantee option to kid labor but likewise negative track record would be constructed that IKEA is not taking any reliable action to solve standard issue i.e. kid labor.

If Virginia Mason Medical Center 2 Case Study Solution did not take any possible step to solve issue of child labor then it would result in loss of sales and IKEA's worth too. For a business like IKEA track record loss is substantial loss due to the fact that worth of company likewise based on it and likewise there would be decline in revenues and goodwill if there is any reputation loss.

If IKEA think about only sales figure then getting out from Indian market is more effective. Since sales from Indian market only contributes little portion to IKEA's profits.

IKEA required to make sure that child labor is not used for their items. For that function IKEA needs a system that can keep track of entire procedure. As supplier has lack of monetary resources to provide education to children, so IKEA should help supplier economically and offer them monetary aids and ask to offset by future shipments.

There could be another option for this issue that Virginia Mason Medical Center 2 Case Study Solution could install its own production business combined with school. All financial requirements of that school might be satisfied by profits from that making company. IKEA must run this school by itself and its auditing job must be provided to any other institute like Rugman to ensure it is working appropriately for best interest of children. (Usman, 2010).

Virginia Mason Medical Center 2 Case Study Solution Needs To Register to Rugmark.

As IKEA has no experience relating to kid labor so new personnel would be required for this function. It needs to sign up to Rugmart becausethey are experienced in this field of kid labor and ask Rugmort to keep track of and develop procedure recommended by IKEA.

Solving Origin of Child Labor.

Virginia Mason Medical Center 2 Case Study Help requires to solve root cause of kid labor in order to support its long term vision. IKEA starting executing its technique in multi ways. If it is found that provider did not take any corrective action strategy then IKEA would broke contract with that provider and there would be no trade with that particular provider in future.

Assessment of Virginia Mason Medical Center 2 Case Help Technique.

Virginia Mason Medical Center 2 Case Study Analysis has commitment to its customers to supply high quality products with low rates. Their technique would make complete use of engaging suppliers and collaborate to solve concern of kid labor. According to my personal perception as from shareholders point of view, business is not utilizing its resources effectively through this strategy. They would be having difficult choice in future from choosing that whether to increase roi for shareholders or continue involvement with social obligations of Indian and UNICEF. Shareholders would be having unfavorable picture of IKEA since of less return of financial investment if is heavily invests for social well-being. If IKEA stayed in Indian market then it would result in greater costs for customers. However disputes of interest for society and management would be fixed. When he came to know that he acquire a carpet which was woven by kid however is now getting educated by provider of IKEA, a client would not feel comfy. He would be feeling more comfy when he came to know that he acquire a rug on slightly higher rate which was not woven through kid labor.

The primary problem that IKEA is dealing with currently is kid labor since a German documentary maker makes documentary of a supplier of IKEA that was using kid labor for production of items. It was also concluded that Virginia Mason Medical Center 2 Case Study Help needs to sign up Rugmart due to the fact that IKEA has no any knowledge concerning kid labor and Rugmart is professional having knowledge regarding issues of child labor. As IKEA has no experience regarding kid labor so new staff would be required for this function.