Category: Harvard Entrepreneurship Case Studies

  • Zapposcom A Bring the Shoe Store to Your Home

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    “I was born and raised in Los Angeles. As a young girl, I had a passion for art, and I attended the Los Angeles College of Art and Design, a renowned art school in the area. But, I was incapable of being a real artist. To be one, I needed to go to Europe. I visited Europe with my parents and brother. It was my first experience of a new place, a new culture, and a new language. I was overwhelmed by the experience. I was never the same after that. After my return to Los Angeles

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    Zappos.com is a mail-order shoe store founded by Tony Hsieh in 1999. The store was based in Las Vegas, and initially it was called Desert Storm. But by the time it opened its first store in the city of Henderson, Nevada, it was known as Zappos.com. The main focus of Zappos.com is to deliver shoes directly to consumers within the United States. Shoes are delivered by the second day of the purchase date. All shipping and handling costs are

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    I’ve always loved shoes! go I was obsessed with them as a kid. I’d walk around my mom’s house looking at shoes all day. My mother would scold me if I took a shoe off her closet. That being said, I never thought I’d be able to afford the shoes I dreamed of. check my site I spent most of my adolescence scrounging for discounts, haggling with salespeople, and asking the clerk about return policies. I still remember those sleepless night

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    “Zappos.com is one of the most successful online retailers in the world, known for offering unparalleled customer service, free delivery with every order, and fast shipping. Their success has been largely due to the company’s unique business model, which combines online shopping with a strong physical store presence. This strategy has resulted in strong customer loyalty, high customer satisfaction ratings, and impressive revenue growth. Zapposcom A Bring the Shoe Store to Your Home is an online shoe retailer that provides

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    In 2003, I started my first startup, and today, it is one of the most successful online shoe stores, and this success is a testament to our expertise, integrity, and unwavering commitment to excellence. The marketing of our brand has been our focus since we launched. We have always believed in providing exceptional customer experience, using every possible channel to deliver our products to you at a very reasonable price. We have achieved this by developing a deep understanding of our customers, using the most up-to-date technology

  • Hot Wheels at Mattel Reinventing the Wheel

    Hot Wheels at Mattel Reinventing the Wheel

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    In 2013, Mattel introduced the first ever line of action figure cars with real wheels, hot wheels. I was impressed by the realization, but a few days later, I was disappointed. At that time, hot wheels was still mainly for kids. Why would we need these cars for adults? I could easily make cars for myself or for friends. Why go to a store and pay 50$ for some plastic parts that I would never use and end up not playing with the car in one day? It’s also

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    Mattel is reinventing the wheel and taking it to the next level. more helpful hints As the leader in toy and media licensing, Mattel is making sure it’s the first company in the toy industry to introduce a brand new car, Hot Wheels 3.0. The brand has been around since 1968, but it was only in 2001 that Mattel introduced Hot Wheels as a toy brand. In that time, the original Hot Wheels has remained unchanged, a classic that still brings joy to collectors and

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    The Mattel brand and the Hot Wheels brand are two of the most iconic and beloved toy brands in the world. Mattel, of course, is the parent company of the Hot Wheels brand. Hot Wheels is a beloved brand among toy lovers of all ages, with millions of fans around the world who collect the cars and accessories. Hot Wheels has a long history, having first been introduced in the mid-1960s by Matchbox Cars, which were primarily used in military vehicles, but became increasingly popular among h

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    The story I share is about a brand that has been around for a decade, and yet it’s reinventing itself all over again. Mattel, the giant kid toy and entertainment company, has rebranded the Hot Wheels brand with a new image: hot and stylish. This isn’t an entirely new strategy, though. Mattel did this with the Barbie doll. Mattel has remade its lineup of products over time, making them more engaging and less likely to fade into oblivion. Barbie’s new

  • Dell Online

    Dell Online

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    Dell is one of the world’s leading PC maker, offering high-quality machines for consumers and businesses, all over the world. They have a vast online market, with a variety of products and services. Dell Online is one of the ways to buy Dell products, from home, using the web, without going to physical stores. It offers a wide selection of Dell machines, along with its own brand products, and services, like software and services, that complement the products on Dell’s own website. The following is a section from the B

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    1. Strengths: – Online channel: easy to use and easy to manage; – Diverse portfolio: diverse product and services; – Wide geographic coverage: global market; – Online sales: 72% of total sales; – Strong brand: consumer trust; – Low costs: high productivity; – Customer service: high quality and fast service. 2. Weaknesses: – Limited customer base: small, global; – High expense: high

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  • Restructuring the US Steel Industry

    Restructuring the US Steel Industry

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    Title: “Restructuring the US Steel Industry: A Top-Down Approach” The US steel industry has been undergoing a significant transformation in the past few decades. This process involves restructuring the industry into more efficient and profitable units. This case study outlines a top-down approach taken by a US Steel Corporation aimed at restructuring the industry by dividing the business into strategic units. Executive Summary The US Steel Corporation, an American multinational company involved in the production of steel

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    Aging US Steel Industry, once one of the most dominant industries in the world, is facing a severe crisis of survival. Aging infrastructure, rising production costs, global competition and regulatory constraints are driving these manufacturers to take drastic measures, such as shutdowns, consolidations and restructurings. In a recent interview with a leading steel manufacturer, I was informed that the company plans to invest $2 billion in capital expenditures over the next three years to modernize its infrastructure. get redirected here These moves are designed to enable the

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  • Walmarts Live Better U

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  • Finberg Corporate Venture Capital in Türkiye

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    Finberg Corporate Venture Capital in Türkiye (finberg.vc) is the first-ever venture capital fund in Turkey. It has made early-stage investments in several successful startups including BIOSTOR, a leading software company in Turkey, E-Learning Platform, an e-learning platform that offers online courses, and EVANGELLIST, a cloud-based recruitment platform. Its first investment was also through the BGI Health Science venture fund. Finberg’s success story is an encourag

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  • Career and The Good Life

    Career and The Good Life

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  • The Wolf in Cashmere LVMH Bid for Tiffany

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  • Women in the Saudi Arabian Workforce

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  • Sanzo Bridging Cultures through Sparkling Water

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