Category: Harvard Entrepreneurship Case Studies

  • Fisher Price Toys Inc

    Fisher Price Toys Inc

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  • Richard Henkel GmbH

    Richard Henkel GmbH

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  • Gemini Investors

    Gemini Investors

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  • International Papers Black Liquor Credit

    International Papers Black Liquor Credit

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  • Discounted Cash Flows DCF Valuation Methods and Their Application in Private Equity

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    Squatty Potty is a unique product line that combines the comfort of a potty chair with the functionality of a stool. Our company launched the new line of Squatty Potty stools last year, and since then, we have been studying the data from digital marketing campaigns that promoted the product. The following sections present the data we have found to be most relevant for our company’s needs. We are excited to share this information with the audience to further understand how the digital world is working for Squatty Potty

    Recommendations for the Case Study

    My first time working as a freelancer, I was tasked with producing a case study that would highlight the success of a recently launched digital marketing campaign. Squatty Potty, one of the world’s leading manufacturers of squatty cozy, was hiring me to create such a case study, and the deadline was fast approaching. I had read quite a bit about digital marketing campaigns in general, but was new to Squatty Potty’s specific needs. I spent weeks brainstorming my case study idea

    Alternatives

    I’ve always been a sucker for creative ways to do things — like making potty seats in your own kitchen! But until the late 1990s, there really wasn’t any market for them. It wasn’t until the Squatty Potty was released that we started to see them as a “thing.” So when I heard the Squatty Potty was launching a digital marketing campaign, I felt I had to write about it. The company has a team of marketing gurus who are constantly trying new